Today on A Well Designed Business we have a treat! We have Andrew Joseph who is the principal of a design boutique public relations firm in New York city! This is a big time firm and he has clients from all over and his reach is worldwide. He is going to share with us his tips on how to hire, take advantage of and understand what a PR firm can and cannot do for you.
Here's a bit about Andrew:
Prior to founding Andrew Joseph PR in 2012, Andrew worked for another shelter specific firm advancing his knowledge of public relations and forming a strong network of contacts in the design industry. Andrew’s PR expertise crossed lifestyle categories while working on beauty and fashion brands at RED PR from 2001 to 2005. Before his career in PR, Andrew acquired his journalism skills while employed at Vanity Fair and Allure magazines. That editorial experience facilitates Andrew Joseph PR to have a unique understanding about the media, creative branding strategies, and a deep, successful clientele.
Vanity Fair Magazine
Today on the show I’m excited to have Patrick Cain! He is a custom furniture designer based out of Los Angeles. He specializes in furniture made from wood, metal and concrete. The designs are gorgeous! He is going to share with us a little about the pieces and how he got his business started.
Leslie Myrick is an interior stylist and has not only built her business from the ground up once but three times! She has been in Canada, California and now Texas! She has very specific ways how she has built her business in such a short amount of time that really stand out. She has a blog and YouTube videos and has really created a good body of work in a short amount of time. We are going to talk about how you can be doing business in the same place you have been for the last twenty years and approach it like you just moved there.
www.mebydesigns.com – Get your business coach here!
The Big Leap- Gay, PhD Hendricks
Susan is founder and principal of award-winning Sweet Peas Design, which she launched 13 years ago in the Chicago suburb of Libertyville as a one-woman firm. Today Sweet Peas Design is a full-service studio with a staff of six in downtown Libertyville and a branch office in Chicago. She and her team work with a broad-based clientele of entrepreneurs, corporate executives and professionals.Susan is an experienced speaker, whether on interior design issues or the business of design. She is a popular speaker on design at libraries on the North Shore of Chicago. Susan has been featured on NBC/LXTV’s “George to the Rescue” and “Open House,” and she appeared on CLTV’s “Bring It Home” program. Her work has been published in numerous national and local magazines and newspapers, including Modern Luxury Interiors Chicago, Kitchen + Bath Makeovers, Trends Kitchens, Trends Bathrooms, Color Made Easy, Crain’s Chicago Business and Chicago Sun-Times’ magazine, Splash.
Today on the show we have Susan Brunstrum! She has a big firm in Chicago and a signature line called LivableLuxe with a tagline that says “the little black dress of interior design.” She is a business woman, she is a woman who knows what she wants, knows how to do business and knows how to present herself. Her firm has won several designer awards but today we are going to focus on the financial part of business.
- The two project fee basis systems
- The six phases of projects
- How do you utilize the project fee?
- If you don’t charge for your initial consultation you should!
- Three things to assess on a client when you first meet them
- What are the red flags when assessing a client?
- The difference between advertising and public relations
- Be patient!
inspired.com - Sweet Peas Design
Today on A Well Designed Business we have Jerri Eskow! She is a full-service interior designer and has been in business for more than 20 years! After becoming friends on Instagram I went to her website and did a little research. Sometimes when I have guests on the show I already know what their special skills, talents or lessons are. But with Jerri Eskow I was just so impressed with her as a whole. She is going to talk about her techniques she has used to be a successful interior designer for over 20 years.
On today’s show, we have Mary Fisher who is a passionate designer of many trades. She is a textile designer, the author of 6 books, a jewelry designer, artist and photographer! Mary had some terrible news in 1992 that she had been diagnosed with HIV. Since then her passion to help others has skyrocketed. Her collection “100 Good Deeds” is a perfect of example that she does just that: Helps others.
Kravet Inc. – kravet.com
Mary Fisher CARE Fund:
Arlene Angard is a New York City Interior Designer. She manages a full service interior architecture and design firm that specializes in luxury residential and new age commercial. She has been an Art Curator and table top connoisseur most of her life. She has curated global art exhibits, participated in art culture panels and collected fine art from around the world. She recently launched a colorful collection of area rugs inspired by her extensive travels abroad.
She tries to learn as much as she can about her clients' lifestyle and her design decisions are made within this context. Her work has been featured in prestigious magazines such as Elle Decor, The New York Times, Traditional Home Magazine, New York Spaces Magazine, Luxe Interior + Design Magazine, Ocean Drive Magazine, EL UNIVERSAL, 1stdibs Introspective Magazine, NYC Cottage & Gardens and numerous other design and art publications.
Arlene’s Art Gallery: 15 East 71st Street & Madison Ave, New York, NY 10021
Arlene’s website: http://arleneangard.com
Robin Baron, interior designer and lifestyle expert creates homes that are uniquely fabulous , yet captures her clients’ individual personalities . She brings a striking sense of style to everything she does.
You can read the full show notes at www.windowworks-nj.com/robinbaron
Steven Cooper is the CEO of Cooper Pacific Kitchens, the experts in the field of kitchen design, kitchen remodeling, interior design, engineering, and installation. Through innovation and premium design, Steven’s team always aims to bring each client’s unique vision and sense of expression to life.
They provide homeowners with functional kitchen spaces that are stunning expressions of their individual tastes.
Cooper Pacific Kitchens was founded in 1986 by Neil and Shirley Cooper, Steven’s parents.
Graduation is coming up! So I thought we would do a week of podcasts giving advice and tips to the new graduates coming into the design business. One of my employees: Kim is our special guest today. She has been out of school for 9 years now and has been working at “Window Works” for 8 years. She is going to share some of her personal experiences from school to job.
Kim shares with us:
This is Shannon Leddy’s second time on the show! We are so happy to have her back! She is going to share some tips on how students can be more effective before and after graduation.
Shannon shares with us:
Andrew Suvalsky has been in the interior design business for 11 and a half years! He worked for icon designer Benjamin Noriega Ortiz for a time and then established his own business: Andrew Suvalsky Designs. Andrew has a very interesting story about how he got started in his business and some great tips for running your own business that he learned along the way.
Andrew shares with us:
Marlaina Teich has been in business for ten plus years with her business Marlaina Teich Designs. She did not start out in interior design. She started out in fashion and then had a family and while she was home taking care of family she decided to go back to school for interior design. It turns out going to school and starting her own business in interior design was a great choice. Marlaina has some great advice on how to avoid the blurry lines between an interior designer and client(s).
Marlaina shares with us:
Kae Whitaker and her husband/business partner have a unique business called Kae Whitaker Solutions. Kae is a personal branding and business development coach who specializes in creative business. She will teach you specific strategies to build your business to success. Remember “just because you are a master at design does not mean you are a master at business.”
Kae shares with us:
On the show today, we have Peter Fasano who sells hand-silk screen, hand painted fabrics and wall coverings. Peter’s story is special because he discovered his business by accident. He had gotten out of the Army and started painting, and that’s where he discovered the potential for a successful business. Peter has done just that: made a super successful and environmentally friendly business, I might add!
Peter shares with us:
I am so excited about our guest today on the show. Krista Coupar has a unique business that includes business coaching, PR, marketing, staffing, design support and management. Wow! She can work virtually or in person. If you can FedEx, you can work. You have got to listen to this episode! It will blow your mind!
Krista shares with us:
Rio Hamilton is a marketing and business development strategist who is based in Manhattan for interior design industry. He has had the privilege to work at NIEDERMAIER and be an apprentice to Judy Niedermaier as director of sales and marketing. He also has a wonderful blog. If you have not read it, you should!
Rio shares with us:
Fred Berns is a Denver based coach for interior designers. He teaches interior designers how to be successful at copywriting and Bios. His motto is “Your most important sale is a personal sale.” You wouldn’t believe how many ways you can use your bio. Fred has some very in depth information and tips on how to beef up that bio, so that it really sells you.
Fred shares with us:
Our guest today is our first guest who specializes in hospitality! Stacy Garcia has three different businesses in three different markets! Talk about talent! Stacy has a degree from Syracuse University in Surface Pattern Design. She started her first business in 1999 called Lebatex Inc. and she named it after her great grandmother. So sweet! Stacy is going to share some great advice on the differences between trends and fads and how to use it to your advantage.
Stacy shares with us:
Today on the show we are going to talk to Arianne Bellizaire! Arianne is not only a successful business owner of Arianne Bellizaire Interiors, she is a blogger, public speaker and an author of a Kindle Amazon top seller! She has been featured in several magazines. What really makes Arianne’s website so special are her videos. The story behind her passion for using videos in her work is very touching.
Arianne shares with us:
Get her book “How To Get Moved In & Totally Unpacked: In 30 Days Or Less”
Check out this video of Arianne that we mentioned in the show
Welcome back! Today we are going to be talking to a fabulous designer who is always up for a new adventure: Susan Jamieson. Susan has been an interior designer for 25 years and has been featured in several magazines and tv shows. Her newest projects include her own paint line called Bridget Beari paints that has about 200 different colors and custom wallpaper designs. Stay tuned to hear her tips and upcoming projects and events!
Susan shares with us:
Today on the show we have a brilliant and when I say brilliant I really mean it, brilliant business woman: Vanessa DeLeon. Vanessa has starred on several television shows on some big television networks such as NBC, Bravo, HGTV and DIY Network. She has also been in several magazines such as TIME, Cosmopolitan etc. and on top of that she is a spokesperson! Wow! Talk about impressive resume! Please stay tuned to hear all of her great advice and her shared experiences.
Vanessa shares with us:
Elizabeth Lamont is a self-made entrepreneur, interior designer and the owner of her store “Room at the Beach”, which has been named a top store in LA Magazine to name a few of her accomplishments. She has been in business since 1990! Elizabeth shares with us her tips and advice on how to be successful and stay successful. You don’t want to miss out on this episode!
Elizabeth shares with us:
Check out the full show notes at www.windowworks-nj.com/elizabeth
Charles founded Pavarini Design nearly 30 years ago and it is a full-scale New York based Interior Design Firm that specializes in Architectural Interior Design, Custom Furniture Design and Lighting Design.
Charles has sat on the Designer’s Lighting Forum of New York, board of directors for twenty-eight years.
And his talent has earned 21 awards for excellence in design over his career. The list includes the most prestigious of lighting awards, the coveted Lumen Award. In addition he has received the Interior Design Magazine Best of Year Award for Architectural Lighting, an Award of Merit from the Illuminating Engineering Society for Lighting, a 2014 International Property Award for the Americas, an ASID Design Specialty Award, a CODA Works Award for a Public Art Installation,a Circle of Excellence Award and now lets add- to the list an award for Best in Show Architectural Digest Design.
You can see the full show notes at www.windowworks-nj.com/charles
Today on the show we have Nancy Ganzekaufer! Nancy is an art and accessories consultant. She is the founder and owner of her business Expressive Living. Before her business she worked in banking all the way to vice president! After this she was a stay at home mom and then became a personal trainer. While trying to figure out what to do next she got a phone call from her mother one day that would change career plans. Her mother wanted to get rid of her art work. Nancy started having home art parties and this is how her business in art and accessories all began.
Nancy shares with us: