A Well-Designed Business® | Interior Design Business Podcast

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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A Well-Designed Business® | Interior Design Business Podcast








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Now displaying: December, 2016
Dec 30, 2016

Guess what? This is our six month anniversary! I have two very special shows for you this week. The first show we are going to meet one of the masterminds behind the fabulous platform. is celebrating a few milestones of its own. This spring marked the one year anniversary of the hugely successful!

Our special guest today is Will Hunt Lewis, Senior Director of Merchandising of! In this position, he oversees all business done with merchandising and product development for all product category. Today Will Hunt and I are going to talk all from quality, delivering times, to the designers that curate the rooms.

Show Notes:

  • How long has Will Hunt been with Kravet?
  • What were the vision/goals for
  • What are some of the best features of
  • What kind of products are on the website?
  • How are the products sourced?
  • What does he love best about the website?
  • How is customer service handled?
  • How are designers found for the website?
  • What is a “magalog”?

Code for 10% off: ckpodcast


Dec 28, 2016

On the show today you are going to meet Sarah Daniele! Sarah was recommended to me by a previous guest and my friend, Rachel Moriarty. So, who is Sarah Daniele? She is a very smart, take- the- bull- by- the- horns type person, interior designer and also happens to be the co-founder and CEO of Mydoma Studio!  Sarah has a degree in interior design, has worked for others and then eventually started her own business, Mydoma Studio. Her business focuses on residential renovations, add-ons, kitchen, and bath. Today she is going to share with us a little about her career.

Show Notes:

  • When did Sarah start her new software?
  • What were her guidelines for her new software system?
  • Was her software originally for other designers?
  • When did she decide to let other designers use her program?
  • What changes were made to her software program to fit other designers?
  • How did she know that other designers would need a different program than herself?
  • How did she build her beta team to test the new product?
  • Is Mydoma Studio an accounting software?
  • Where did the name Mydoma Studio come from?
  • How did she decide the “look” of her website?
  • What is the usability of Mydoma  Studio?
  • What is Mydoma Studio and what can it help designers do with clients?
  • What is the process to sign up for Sarah’s program on Mydoma Studio?
  • What is a product catalog builder?
  • What does it mean when the product catalog builder is global?
  • How does a designer get the client on board using Mydoma Studio?
  • Would the client still have access to their studio after the project is finished?
  • How are the invoices incorporated in the program?
  • Is there a way for the designer to view the project like they are the client?
  • What is the targeted audience for Mydoma Studio?
  • How are the fees decided?

For the rest of the show notes, please visit our resource center: Window Works 

Dec 26, 2016

Have you heard of Chairish yet? If you haven’t yet I am so happy to introduce you to this brand and Anna Brockway: one of the founders of this brand! Listen in to Anna’s story of how she started her company only three and a half years ago and it already has 150000 items available on the site

Show Notes:

  • What is Chairish?
  • Why did she start the business?
  • What is the Chairish pink book?
  • Is it a business or a feature?
  • Research the market!
  • What kind of special features does the Chairish site have?

For the rest of the show notes, please visit our Resource Center-- Window Works


Dec 23, 2016

Deborah Rosenberg is here with us today on Power Talk Friday. If you remember Deborah was first on the show on episode 82. Deborah is the founder of an ultra-luxury design firm, Dimare Design and She is a leader in cruelty-free and wellness healthy design. During episode 82 she talks about her passion for animal’s rights and how she has skewed her interior design firm to stand firmly behind this passion of hers to be cruelty-free. Deborah believes that luxury design should look good, feel good and do good. 

Deborah has also been on TLC as a featured designer; she has appeared on the Today Show; she writes articles and lectures on humane and wellness design. If you haven’t listened to episode 82 you need to go back and listen to it because you will get full details of how she runs her business and her great business principles. She mentioned in that episode that she was working on a certification program for interior designers, if you have a passion to bring this to your business as well. The course is launching!

You can read the full show notes at

Dec 21, 2016

On the show, today we are lucky to have Amanda Gates with us! Amanda is the principal of Gates Interior Design, a Feng Shui practitioner, a podcaster, an award-winning blogger and very soon a published author. She has been seamlessly marrying interior design and Feng shui for over 17 years to help her high-end clients awaken their souls and rejuvenate their spirit all through the art of intentional design. She is best known for her classic design with a modern twist and was selected by Nashville Home and Garden Magazine as one of the top designers to watch. Her designs and educational blog which was named top 25 interior design blogs in the world! Amanda is quite accomplished and is very generous to share her advice.

Show Notes:

  • How does she incorporate her design with the phrase “good design enhances your lifestyle but intentional design enhances your quality of life?”
  • What does intentional design mean?
  • What is BTB?
  • How long has Amanda been studying Feng Shui?
  • How does she divide Feng shui and interior design in her business or does she?
  • How does Amanda figure out if she has found “her people”?
  • Hoes she figure out if a person is not a client for her?
  • How did her blog get started?
  • How many elements are in Feng shui?
  • When is her book, Detoxing Clutter with Feng Shui” coming out?
  • What is her book about?
  • How can you get your blog known?
  • What are some tips to starting a blog?
  • How can a podcast appeal to potential clients?
  • Why is it important to work with a coach?
  • Why is it important to join a mastermind?
  • Why is it important to look for a coach outside of your business industry and shop around?
  • Be cautious of the advice you take when starting out!
  • How do you figure out who you should work with?


“Detoxing Clutter with Feng Shui”


Her website:
Her Blog- Rated Top 25 in the World for Interior Design:
Her Podcast:
Design 101


Dec 19, 2016

Julianne Taylor is the founder and creative director of Taylor Burke Home: a luxury home décor brand offering bold, unexpected and sophisticated in furniture and lighting. Since launching Taylor Burke Home in 2012 Julianne has quickly emerged one of the home décor’s most prominent female entrepreneurs. She is also known in the industry as a trend setter and taste maker. She has a BFA in interior design from the University of Georgia and a Masters in Human Resources from the University of South Carolina. 

Show Notes:

  • What famous show did Julianne appear on?
  • How did Taylor Burke Home come into thoughts?
  • What were the biggest factors getting Taylor Burke Home going?
  • How did she do a proof of concept to make sure her business was going to be successful?
  • How much money do you need to start your business?
  • What is “SCORE” and how can it help when starting a business?
  • Be careful of the dream killers!
  • What made Atlanta the place to debut?
  • What sort of products does Julianne have at Taylor Burke Home?
  • How many female entrepreneurs did Julianne interview for her book, DesignHER?
  • What was the experience like interviewing these ladies for her book?
  • Are there certain things that Julianne would say female entrepreneurs would go through when running a business?
  • What nickname did she get working in her business?
  • What advice would she give to other female entrepreneurs starting out or planning to start a business?




Dec 16, 2016

I’m so glad you tuned into power talk Friday! We have Kae Whitaker with us again! This is Kae’s third time on the show. If you have missed her first two shows you need to know she is a Houston-based branding and business developing strategist. Her company caters to personal coaches, personal brands, interior designers and event industry professionals. Kae’s personal coaching focuses on the whole brand. She understands very clearly that in order for you to be successful that all the pieces within your brand company have to line up. With over ten years of sales and marketing development she understands the way consumers think, what makes them want to buy your product or service. She has dedicated herself to helping creative businesses become more profitable and more productive. We are going to do an end of year planning. This is going to be a two-parter. Kae is going to talk to us about looking back on our year and what we need to evaluate to make good decisions moving forward. Krista Coupar is going to be talking to us on the following show. She is going to talk us about planning for the new year.

Show Notes:

  • What is one of the first things to look at when looking back on the year?
  • What are some things that will get in the way of accomplishing goals for the year?
  • What are some other markers to look at at the end of the year?
  • Who should you be looking at when evaluating for the year besides internally in your business?
  • What social platform is best for your business?
  • Take good notes!
  • How can you evaluate the “processes” that were used throughout the year?
  • Are there any tools that may be more helpful than the ones you are using?
  • What could be the reason you are unhappy with your job and how can you fix this?


Dec 14, 2016

Today’s show was a departure for me. It was recorded live at the Javits Center at the boutique design show in New York. If you are unfamiliar with BDNY let me give you some background. Boutique design New York is the leading trade fair and conference for hospitality design industry. Fall of 2016 marked the seventh year in a row that designers, architects, and other industry professionals gathered together for the two-day event November 13th and 14th. If you are currently designing for hospitality, contract or commercial or you aspire to work in the industry this is the show to attend. There are rows and rows of booths full of samples and sales representatives waiting to tell you about their latest products and services. 

The first interview is with Irina Peer. Irena is the director of design and merchandise for the Robert Allen Group. Robert Allen was showcasing two of its latest collections: Looks Natural and Performance Upholstery. They also gave an exclusive sneak peek at 701 Velvet, their new line they launched the next day. 

The second interview we are going to meet Robert Duban and Karen Keating from Kravet! In this interview, you will learn about the options you have in hospitality and health care industries. Did you know that Kravet is the only company to have guaranteed in stock crypton fabrics? I'll let Robert and Karen tell you what else is new at Kravet.

My next chat is with the vice president of JF Fabrics, Tony located in Toronto. They are going to talk about their new line and their crypton collection and how it has value for residential and commercial applications.

Do you remember episode 16 of the podcast with Charles Pavarini III of Pavarini Design Associates? If you do, you will remember that Charles and Randall were busy designing a new line of lawn furniture.  

Show Notes:

  • What is special about the Robert Allen performance book?
  • What some features that a person in hospitality would not like to miss from the Robert Allen Group?
  • What kind of research did Irina do for these collections?
  • What are some qualities that the 701 Velvet collection have?
  • What are some of the new introductions to the collections from Kravet?
  • What does every product/collection at Kravet have?
  • How many people are working to get these designs going for Kravet?
  • What would Robert and Karen want everyone to know that could not come to their booth at BDNY?
  • Where do they get their inspiration?
  • What is going on in the contract line for JF Fabrics?
  • What is the great thing in the fabric in the crypton home collection at JF Fabric?
  • What sort of products do Charles and Randall use for their new lawn furniture collection?
  • How was the journey getting the final product for their lawn furniture?
  • Where are, their products made?
  • Can you buy just one piece or do you have to buy in bulk?
  • Are Charles and Randall the only lawn furniture company of their kind?



Dec 12, 2016

I am so grateful to have Kimberley Seldon on the show today. She has been requested by more than one guest that has been on the show. Kimberley is not only going to further beautiful luxury design, but also help by teaching interior designers how to emulate you and have a fabulous business. Kimberley is a brilliant and talented woman of many trades. She is an interior designer, editor, keynote speaker, broadcast personality and runs her online platform “Business of Design” where she teaches professional development to designers, decorators, stagers and stylists! 

Show Notes:

  • When did Kimberley have her “come to Jesus” moment in her career?
  • What caused her to have a “come to Jesus” moment?
  • Is it possible that interior designers make mistakes?
  • Should you bill the client if a mistake happens outside the company?
  • What were some of the challenges working with her own business coach and transitioning with her coach?
  • How did she make her paperwork not suck?
  • Why is it important to have good paperwork?
  • How do you present yourself when you are a brand new interior designer?
  • What are some things you should not do when first starting out?
  • “The wrong client will never turn into the right client.”
  • Should you charge for your consultation?
  • How much should you charge for your consultations?
  • What is Business of Design and what does it offer?
  • Is there a book coming in the near future?
  • If there is a book what would it be about?
  • What does her business look like on the inside?
  • How many courses does Kimberley offer?
  • What is the difference between the free membership and paid membership for her courses?



Dec 9, 2016

Welcome to Power Talk Friday! I am delighted to have Thomas Corley with me today. Tom is first and foremost fellow New Jersey folk. Tom is a CPA, financial planner and an author. It’s his books and research he has done for these books and speaking engagements on this topic that drew me to him and his platform. He has written three books so far: Rich Habits: The Daily Success Habits of Wealthy Individuals, Rich Kids: How to Raise Our Children to be Happy and Successful in Life, Change your Habits, Change your life. I love topics that teach us something about taking ownership of ourselves as people, as business people, as parents, employees etc. and pushes us to better ourselves. Today Tom is going to talk to us about what he has found while doing his research and how to help yourself help yourself. 

Show Notes: 

  • Did Tom grow up wealthy?
  • What does his research contain and how does he go about doing his research?
  • What are rich and poor habits?
  • What did he learn while doing his research?
  • What is the comparison between wealthy people and exercise?
  • What are the differences between a goal and a dream?
  • What are more rich habits that wealthy people participate in?
  • What are the habits that wealthy people don’t participate in?
  • There are how many types of luck?
  • How do rich and poor people accumulate their luck?
  • How is the type of luck determined?
  • Why are technical people important and how can they help your business?
  • How many kinds of habits are there and what are they?
  • What is a keystone habit?
  • How can you open your mind to positivity?


Rich Habits: The Daily Success Habits of Wealthy Individuals

Rich Kids: How to Raise Our Children to be Happy and Successful in Life

Change your Habits, Change your life 


Dec 7, 2016

Welcome back to another episode of A Well Design Business! Today on the show I’m going to talk with Mark McDonough, the founder and editor of “Tastefully Inspired” blog and the curator of the Instagram feed for “Tastefully Inspired”. Mark’s skills and experience blend a very deep understanding of how the internet and social media at the bits and bytes level with some extensive talent promotion experience from a previous career. Mark has worked to build the brands of various top designers like the Robert Thomas Collection, Clodagh Design, Timothy Corrigan, Terry Hunziker, Lori Weitzner and many more. Mark explains that he believes that the world of design is changing and good design more than ever needs to be seen. Therefore, he decides to create Tastefully Inspired to showcase the true tastemakers in our industry.

Show Notes:

  • When did Mark launch “Tastefully Inspired”?
  • How did Mark decide to use the design industry as his nitch business?
  • How long has Mark worked in the marketing industry?
  • How does Mark find the designers to have on his blog?
  • What does every designer he has on his blog have in common?
  • Who calls Mark for ideas for a “cool” designer?
  • What are his goals with his podcast?
  • Where did he come up with the idea to start his own podcast?
  • What are his thoughts about restoration hardware?
  • What are his thoughts about Curated Kravet?
  • Are there specific do’s and don’ts when working with an Instagram?
  • How can you use hashtags on Instagram to increase visibility?
  • What is a five-dot system and why is it important?
  • Can you have too many hashtags on a picture?
  • What is the best way to communicate with designers?
  • How should you do your research when using hashtags?
  • What are some other platforms to use for traffic?


Dec 5, 2016

Ashlina Kaposta is the design blogger behind The Decorista, a household name in the world of interior design blogging. Ashlina works around-the-clock hours as an interior designer, site technician and writer, and she   attends design conferences as either a speaker or a member of the audience.  She has recently launched  a new self-adhesive wallpaper line with graphic stripes, animal prints, and other fun designs!  Here she is on our podcast discussing her inspired designs,  motivated moves, energized creations, and  life-changing choices and decisions.  

Show Notes

  • How Ashlina started her career
  • Why she created the blog Decorista
  • Her tips for building a successful business
  • Importance of taking courses to enhance business skills
  • Why enhancing speaking and writing skills is necessary
  • The role of her blog in her success
  • Attending industry events is very helpful
  • Attending shows and visiting showrooms had a role in her success
  • Continue learning everything you can about the industry and the people in it.
  • The importance of publicity and exposure
  • Building a successful brand
  • Invest in your own stylized photography of your own work   
  • Be intentional - what it means
  • Tips on creating a vision board of your ideal project, the type of project you want to attract and be paid to execute. 
  • Tips for dreams, goals, and planning

You can find the rest of the show notes here: Window Works 


Dec 2, 2016

Amy specializes in helping interior designers pitch for press publicity. She follows a proven method of evaluating your press potential, current marketing materials, identification of storylines, and designing a strategic method for your media outreach plus specific recommendations for implementing such method.  She also helps designers in personalized pitch development for your current and future pitching on print and online.

She is an editor and contributor to some of the biggest magazines on the news stand (Lucky, Country Living, Condé Nast Traveler, InStyle, Better Homes & Gardens). Amy authored the book Recipe for Press (Pitch Your Story and Create a Buzz) and then took to the road, sharing her editorial insights with creative entrepreneurs.  Her book  has been called “the small business blueprint for DIY publicity,” packed with good, no-nonsense advice on how to get your story or product onto the pages of influential publications. Amy conducts lectures and workshops to further educate entrepreneurs on how to refine their message, engage media, and create relationships with editors and bloggers.

Amy co-founded Paper-Cut-Project, a company whose clients include Kate Spade, Christies, Hermès, Cartier, and the Victoria & Albert museum. Paper-Cut-Project’s work has been featured in the New York Times, Italian Vogue, Nylon and Marie Claire Taiwan. Amy is also the creative director of Parlore, helping to develop and position a product management app and trade resource for interior designers.  

Show Notes

  • Techniques to create buzz for your business using the press
  • How press helps your marketing
  • Amy’s role in your press marketing
  • The advantage of choosing Amy over other PR firms
  • Are you ready for a publicist?
  • What makes a good pitch and when to pitch
  • Why Amy wrote the book Recipe for Press
  • Standard method of pitching
  • A pitch is short, concise but the homework takes a lot of time
  • Amy’s publicist strategy
  • The best things to do and the worst things to avoid in pitching
  • The importance of research
  • The different approaches for online and printed magazines
  • Understanding the editorial calendar
  • What are the blogs to write in
  • Quick way to find who writes about who
  • Creating content for interior designers
  • Creating long-standing relationship with a publicist

You can find the rest of the show notes and resources  at