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A Well-Designed Business® | Interior Design Business Podcast

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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Now displaying: April, 2022
Apr 29, 2022

Today with Leah Neaderthal:

Welcome to A Well Designed Business.  As you probably know, I am as extroverted as they come—a trait which I believe plays into my sales success. But extroversion isn’t necessary to be a good salesperson. In fact, my guest today, Leah Neaderthal, would say that introverts possess several qualities that make them natural sales superstars—if they know how to tap into them and use them. She’s sharing how to do just that, teaching introverts how to sell with strength and confidence.

 

Pick it apart:

[2:00] Leah shares why being an introvert is actually a sales superpower. 

[5:39] LuAnn and Leah discuss the importance of tapping into what your client is saying, even if they aren’t actually saying it. 

[7:39] Leah talks about diving deep into the value you are bringing to your clients. 

[18:02] Leah and LuAnn discuss the strength of saying no. 

[25:46] Leah points out ways that we unknowingly get clients to say no. 

[35:07] Leah shares two mindset shifts for selling to mid-size companies or corporate clients. 

LuAnn and Leah Neaderthal's Ah-Ha Moments

“To all the introverts out there—I see you, I validate you, I am you. I do want to let you know that the things that make you an introvert and make you the way you are actually are your superpower when it comes to selling.” -Leah Neaderthal

 

“The most successful salespeople are people who listen, who ask a question, stop talking, and observe. People aren’t always saying expressly in words exactly what they intend to say. By asking questions, listening, and observing, we start to uncover the nuggets that show what the pain point of our client actually is. We have to know these things to come up with the solution for them to make selling to them easy.” -LuAnn Nigara

Connect with Leah Neaderthal

Website 

LinkedIn

Facebook

What’s new with LuAnn Nigara

Power Talk Friday Tour at High Point

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned

#598 Judith Taylor – How an Introvert Networks in an Extroverted Industry

A Big Thank You to Today's Sponsor:

Kravet is always focused on making things easier for you. With Kravet’s website, finding the exact products you need is easier than ever. You can create tailored searches that yield the exact results you need, which in turn helps you create the best experience for your clients. Visit kravet.com today to get started.

Apr 26, 2022
Today with Kate Lester:

Welcome to A Well Designed Business.  On today’s sponsored show with Kate Lester Interiors, we’re taking a look at the Harman collection—a line of beautiful vintage reproduction rugs, inspired by Kate’s travels and passions. In collaboration with Jaipur Living, Kate launched the Harman collection to bring the beauty of one-of-a-kind elaborate vintage rugs to modern designs for all levels of clients.

 

Pick it apart:

[1:29] Kate shares the story of how she and Jaipur Living came together to launch the Harman collection.

[7:33] Kate gives insight into what reproductive vintage pieces are and why they are desirable. 

[13:03] Kate discusses her vision for the collection and how it came to fruition.

[18:50] Kate tells LuAnn about the Turkish roots of the collection’s name and its symbolism for the project. 

[24:03] Kate discusses the inspiration and design process used for the rugs. 

[32:38] Kate shares how her background in marketing helps her stand stronger in her business.

 

More About Kate Lester:

Kate Lester is the creative director and CEO of Kate Lester Interiors & Kate Lester HOME. With a diversely talented design team in her studio, and two retail stores in Southern California, – Kate is thrilled to be spreading her unique design vision with the masses. Her style ethos is all about creating spaces that weave classic lines, vintage finds, modern moments, and an infusion of at least “one weird thing”. Kate attended USC’s prestigious Marshall School of Business, and went on to study Design and Architecture at Otis College in Los Angeles. Her industry experience includes working for some of Hollywood’s most famous designers before launching her own firm in 2010. Thriving at the intersection of livable luxury, humor, and realism- Kate believes that the homes she designs should always be carefully crafted, thoughtfully curated, and a direct reflection of the people who inhabit them. When not designing, Kate can be found in Southern California dragging her family to flea markets, running on the beach, or hesitantly participating in a plethora of extreme sports with her extremely persuasive (and brave) husband and daughter. 

Connect with Jaipur Living

Website 

Instagram 

Facebook 

Pinterest

What’s new with LuAnn Nigara

Power Talk Friday Tour at High Point

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned

#526 Jaipur Living, CEO Asha Chaudhary

#757 Jaipur Living, Nitesh Chaudhary

Apr 22, 2022

Today with Monica Froese:

Welcome to A Well Designed Business. Over the last few years, more and more designers have started finding ways to build passive income streams into their businesses, through e-design options, curated shoppable lists, and more. Today, we’re talking more about this idea—how you can create digital products to help solve problems for your clients, attract new ones, and add an income stream to your business.

 

Pick it apart:

[1:28] Monica shares her journey, from corporate marketer to mom blogger to digital product aficionado. 

[19:15] Monica gives insight into how interior designers can use digital products to solve problems for their clients. 

[36:31] LuAnn and Monica discuss how to create a pillar of content to help your clients along the buyer journey, without investing all of your time into content creation. 

[42:48] LuAnn shares her biggest takeaway from the conversation.

LuAnn and Monica Froese's Ah-Ha Moments

“I am great at teaching people how to read their numbers to get better conversions. I’ve been told by my students that I make intimidating numbers seem easy. I think it comes from my lack of emotions to numbers—they are just numbers. They tell you a story and you just have to be able to read the story that they tell.” -Monica Froese

 

“Here comes the courage—to say, ‘this is all great, but I don’t want to do this anymore. It isn’t filling my soul, it isn’t feeding my mission on the planet.’” -LuAnn Nigara

Connect with Monica Froese

Website 

Instagram  

Facebook 

Pinterest

YouTube

Podcast

What’s new with LuAnn Nigara

Power Talk Friday Tour at High Point

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned

#701 Kristen Rivoli: New Brand, New Year: How Rebranding Can Work for Interior Designers

 

#736 Power Talk Friday: Buildlane: Innovating Custom Furniture Creation

A Big Thank You to Today's Sponsor:

Revel Woods selector tool, you’ll be able to find curated suggestions for your project catered to your client’s home. When you sign up for a free professional membership, you’ll get access to exclusive discounts and referral benefits. Visit revelwoods.com to get started.

Apr 19, 2022

Today with Lesley Myrick:

Welcome to a Well-Designed Business. E-design has certainly grown in popularity in recent years. My guest today, Lesley Myrick has gone that route as well. But she missed the connection aspect of creating designs specifically for clients. So she forged her own service, the Design Master Plan, that offers a high-level customer experience, with everything but the procurement. Today, Lesley talks about finding the pieces of business she values the most and letting everything else go.

Pick it apart:

  • [3:56] Lesley gives an overview of the Design Master Plan and why she chose to create the service. 
  • [14:24] Lesley discusses how a conversation with a coach helped her hone in on what she valued most in her business.
  • [20:26] LuAnn and Lesley talk about how to put an end to scope creep with Lesley’s model. 
  • [26:07] Lesley shares the value of 3D renderings. 
  • [37:18] Lesley reiterates why connection is so important in her business.

LuAnn and Lesley Myrick’s Ah-Ha moments:

“You are seasoned enough to explain the scope and the deliverables at the beginning with clarity—that’s key. Number 2, you have priced the job profitably so when you want to be generous you can. And number 3, you are delivering a fully executed plan in detail at the beginning.” -LuAnn

 

“That’s why connection matters so much. I need to be able to have these honest conversations. And they’re not conversations meant to scare people off or freak them out, but we need to have enough of a connection and trust where I can say these things and it’s not met with hesitation or frustration.” -Lesley

 

“So it’s just eliminating the middle and end phase…but the deliverable and the service and the quality of the first phase is not compromised in any way.” -LuAnn

More about Lesley Myrick:

Lesley Myrick is an adventurous, organized, and enthusiastic interior designer in the Atlanta, Georgia area (and she works with clients all over the US and Canada, too). Lesley is originally from Canada and has lived and worked in Toronto, Ontario; Los Angeles, California; Waco, Texas; and now Macon, Georgia. She earned an honors diploma in interior design from Sheridan College in 2005 and launched Lesley Myrick Art + Design in 2015. She works with high-achieving women who are ambitious, adaptable, and committed to personal and professional growth. Lesley helps these driven women bust out of boring homes and helps new interior designers launch kickass businesses they love.

Connect with Lesley Myrick

Website 

Instagram 

Facebook 

YouTube

Podcast

What’s new with LuAnn Nigara

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Revel Woods: With Revel Woods, you’re getting premium hardwood and resilient flooring curated for your design and lifestyle needs. They are dedicated to helping you help your clients find the right flooring for their needs. You can use the industry expertise at Revel Woods to help your clients feel that wow factor. Visit www.revelwoods.com today to find out more!

Other Shows Mentioned:

#722 Power Talk Friday: Duke Renders: How to Incorporate 3D Renderings into Your Interior Design Business

 

#753 Sandra Funk: How to Grow a Thriving Luxury Interior Design Business

 

#372 Laura Michaels: How to Talk Budget with your Interior Design Clients

 

#584 Lesley Myrick: Building a Business From the Ground Up, Again

 

#37 Lesley Myrick – Strategies I Used to Build My Business

Apr 15, 2022
Today with Connie Vanderzand:

Welcome to A Well Designed Business. Today I am talking with Connie Vanderzanden, who has developed the Going Beyond Revenue Cash Handling System. This interview is not only with a professional financial coach whose superpower is money, but it’s with someone who has financially hit rock bottom herself in her previous bookkeeping business, only to rise back up and take control of her finances and her money story. Now she’s here to share how she did it and to offer additional tips, support, and hope towards our finances. 

If you want to change your emotions about money, feel empowered by it, and take full control of your financial situation in your business, this episode is where it’s at. Enjoy!

 

Pick it apart:

  • [3:57] Connie tells us about the business she used to be in and what made her open her eyes.

    [7:40] Connie explains how she got into her financial situation and debt that caused her to change.

    [13:00] We learn the tangible obstacles that may keep us from being open to a money mindset shift. 

    [20:40] Connie tells us what steps to take if we are feeling like we want to give up on our business due to debt. 

    [27:00] Connie gives us an overview of her Going Beyond Revenue Cash Handling System.

    [40:40] Connie and LuAnn give tips on when you want to hire a team

 

LuAnn and Connie's Ah-Ha Moments

“A lot of the times when I am working with people with debt, it’s acknowledging their shame and guilt around it and addressing it and forming a new relationship with it.” - Connie Vanderzanden

 

“Debt can be used well in a business as long as we’re intentional about how we’re going to use it and how we’re going to pay it back.” - Connie Vanderzanden

 

“There’s empowerment in a choice once you can see the black and white and see where you are spending it, to make better choices.” - Connie Vanderzanden

 

“Your safe environment should begin with your financial person.” - LuAnn Nigara

More About Connie Vanderzand:

Connie Vanderzanden is on a mission to help entrepreneurs live the lifestyles they desire by learning the simple steps, structure, and discipline to create and save money. With 35 years of accounting and bookkeeping experience, a variety of industry knowledge, and her own real-life business growth journey since 2001, Connie developed the Going Beyond Revenue Cash Handling System, focusing on cash flow planning that creates profitable and sustainable businesses. Connie is a true Oregonian, born and raised in the beautiful Pacific Northwest where she spends time with her husband of 35 years and their “fur kid”.

Connect with Connie Vanderzand

Website 

Instagram 

LinkedIn

What’s new with LuAnn Nigara

Power Talk Friday Tour at High Point

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned

#464- Power Talk Friday: Peter Lang: Understanding Your Finances

#575- Lisa Gilmore: Finance Fridays! From 850k to 2.25 Million in One Year 

A Big Thank You to Today's Sponsor:

Sarah Daniele, the CEO of Mydoma Studio, is an interior designer.  When she was still a practicing designer she wanted a better way to manage her projects. She wanted clear communication with her clients and her trades. She wanted all of her invoices in one place. She wanted time tracking and she wanted to be as efficient and organized as possible— so she created Mydoma Studio.

Go to mydomastudio.com/awelldesigned business to start your trial now. Get your time and your sanity back.

 

Apr 12, 2022
Today on A Well-Designed Business:

Today is a What Would Lu Do episode! Today's question comes to us from a designer in a tough situation between a builder and a homeowner. Tune in to hear the designer's story and how I would handle the situation if I was in their shoes. 

What’s new with LuAnn Nigara

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Inside Voice, Outside Voice

Windowworksnj.com

Shop38east.com

Comfortex.com

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

 

Apr 8, 2022
Today With Terri Taylor:

Welcome to A Well-Designed Business, it’s Power Talk Friday! Today’s Power Talk Friday is sponsored by Interior Design Business Academy and specifically, Terri's The Real Deal workshop. 

More about The Real Deal:

Get PAID What You Are Worth

The industry’s premier event for serious interior designers who want to bring consistent high-profit remodeling jobs into their business

Once a year Terri offers this very special training once a year that deep dives into how to run extremely profitable remodeling jobs

This 3-day workshop is designed for IDBA clients but Terri is opening a few seats to the design community at large.

3 full days of training this May 4,5 & 6

Go to InteriorDesignBusinessAcademy.com to learn more

Connect with Terri:

Instagram

Facebook

LinkedIn

Website

 

More about Terri Taylor:

Terri has over 32 years in the interior design and construction business. She holds both residential and commercial general remodeling Arizona Contractors Licenses, and qualified for her NCIDQ certification in 1991. Terri is a professional member of ASID, IDS and NCIDQ.

Her Tucson-based design studio, Taylor Design Group, was a diversified design practice working in the areas of high-end residential design and remodeling, model home merchandising, hospitality and medical and professional offices. Her studio has been the recipient of ASID Arizona South Chapter Design Excellence Awards every year since 1986 and she received the ASID National Design Excellence Award in 2000.  Terri’s design work has been published in regional and national design journals, including ASID ICON and Wall St. Journal. Terri retired from her studio practice in 2015.

In 2009, Ms. Taylor created Design Biz Blueprint (now Interior Design Business Academy); an education and coaching resource that provides a unique mix of design business strategies and systems, and powerful positive mindset to help interior designers create meaningful success. She’s inspired thousands of interior design entrepreneurs through her speaking engagements, seminars, on-line education and coaching.

Terri connects with heart-centered designers to help grow their business strategy, accountability, and profitability all while undergoing a beautiful personal transformation.

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

Episode 548

Episode 602

Episode 662

Episode 710

Apr 5, 2022
Today with Laura Martin Bovard:

Welcome to a Well-Designed Business.

Today we’re talking with Laura Martin Bovard, founder of LMD Interiors and Divine Hustler. After realizing how easily triggered she would get from certain employee types or certain things that happen in business, Laura decided to train herself to work from soul, rather than ego, which is commonly how we approach things. 

I think that this episode is very relatable and after listening, you will be inspired to learn how to work more from soul too! You will hear how Laura’s life has become more light, her business more successful, and how she was able to surround herself with like-minded, positive people. Laura really is a light herself and listening to her will give you hope for any challenges you may have.

Pick it apart:

  • [:55 part 1] Laura picks apart what she means by running your business from your soul, rather than your ego.

    [12:55 part 1] The turning point for Laura that wasn’t necessarily just one moment. 

    [4:15 part 2] Laura shares what she did to get into alignment with her soul.

    [10:13 part 2] Things Laura has done to create a happy environment in her design firm. 

    [15:35 part 2] Laura tells us about her side hustle, Divine Hustler.

LuAnn and Laura Martin Bovard’s Ah-Ha moments:

“When we love ourselves deeply, we give great service and great creativity to our clients.” - Laura Martin Bovard

 

“When you find that project or client that you identify with and that feels good in every way, you start to attract more of that to you.” - LuAnn Nigara 

 

“We find who and what aligns with us and we know that when we feel lighter.” - Laura Martin Bovard

More about Laura Martin Bovard:

My name is Laura Martin Bovard and I am the principal of LMB Interiors. Through my two-decades strong interior design practice, I’ve been privileged to hold space for my clients at times of transformation. Over the years I’ve witnessed the magic that happens when people realize that having a beautiful home is more than creating something visually pleasing; it’s about building a home for your people: family, friends, community; while also creating a vision for and manifesting a personalized space that nourishes your soul’s growth. I am wild about transformation. I create beauty wherever I go. I cannot not do this. My greatest joy is when I create an environment that is even better than what the client had imagined for themselves. I design in every style: Modern, Contemporary, Traditional, Spanish, Mediterranean, Craftsman, and more. I bring a warm, classic, and timeless approach to the aesthetic style that matches your heart, your community, and your space. I love to be of service, giving to others through my work and via philanthropy. When I am not designing homes and restaurants, I enjoy engaging in energy-rich life experiences, including cooking and entertaining and practicing the art of self-care with focused intention. I started LMB Interiors in 2002 when I was pregnant with my first child. The one-woman firm that began in my dining room has grown to include a team of top interior designers, all of whom are talented, dynamic, soulful, and share my values of authenticity, warmth, and a livable approach to interior design. As a group, we complement one another’s contributions to the whole with a deep appreciation for our individuality while inspiring each other to thrive in a culture of collaboration and graciousness. We conceive beautiful environments where love, family, and community flourish. At LMB Interiors, we prioritize sustainable design. For us, that means working with local artisans and contractors, as well as using eco-friendly, earth-conscious materials and practices. As the company has expanded, so has my office space. Today, we are based in the elegant, urban-chic, and historic White Building in downtown Oakland.

Connect with Laura Martin Bovard

LMB Interiors Website 

LMB Interiors Instagram 

LMB Interiors Facebook 

LMB Interiors Pinterest 

Divine Hustler Website

Divine Hustler Instagram

Divine Hustler Facebook

What’s new with LuAnn Nigara

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

The way you handle your systems and processes makes all the difference in your business success. Time tracking, communication, product approvals—you don’t have time to get bogged down in dealing with looking back and checking over these aspects of your business. When you automate with Mydoma, you increase your productivity and get to focus on the parts of your business you need to be focusing on—like sales. You can get started today and save 20% off your first three months at mydomastudio.com/awelldesignedbusiness

Apr 1, 2022

Today with Vita Vygovska

Welcome to A Well-Designed Business! Today is Window Treatment Friday, and we are debuting part 2 of our Pricing Window Treatment Series. Vita is back with some great tools that she has learned to use when pricing a window treatment to a consumer. 

Vita and I understand the challenges with pricing, that it isn’t cutthroat and that there are so many variables that go into a window treatment. Tune in to learn the general pricing guidelines for a designer, and also how you can uplevel your conversations with your client by knowing how to ballpark the price within minutes of the consultation.

Pick It Apart: 

  • [5:59] Vita and LuAnn reflect on why you as a designer need to understand the numbers behind the formulas.
  • [11:30] Vita breaks down what markup is and how to calculate yours. 
  • [17:36] Vita shares insight on the multiplier—an often misunderstood part of the equation.
  • [27:50] Vita walks us through margins and the formula behind them. 
  • [38:40] LuAnn highlights how you and the window treatment professional can both come away with profit.
  •  

 

Ah-Ha Moments with LuAnn Nigara and Vita Vygovska:

“When someone in your world understands that what you sell a product affects the financial health and viability of your business, that's what creates a sustainable business.” - LuAnn Nigara

 

“The highest chance of you getting an order is if you can ball park the customer’s investment together on that first visit.” - Vita Vygovska 

 

“You are accustomed as the designer and have the ability to know the numbers for what is “good, better, and best” and accurately come up with investment ranges on the discovery call before running in circles.” -LuAnn Nigara  

 

When you show a pictorial presentation to a client of different budgets, it’s no longer just about the money. It’s about what they like, what the room will look like and how they will feel in that room.” - Vita Vygovska

More About Vita Vygovska

Vita is the CEO and founder of Vitalia Inc., a nationally recognized authority on quality window treatments and soft furnishings, located in the Metro Philadelphia area of Pennsylvania. Vitalia Inc. is your workroom and your partner for custom window treatments. Their mission is to provide value to their clients and improve their lives.

Vita would love to talk to you. Share your feedback, questions, problems, and challenges with her, and also your wins. You can email her at vita@vitaliainc.com

Connect with Vita Vygovska:

Website

Instagram 

Facebook 

Pinterest

YouTube

LinkedIn

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

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Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

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A BIG Thank You to Today's Sponsor:

Kravet. Have you heard? The majority of Kravet Inc. product is in stock and ready to ship within days. Order your favorite patterns from Kravet’s exclusive in stock collections like Barbara Barry’s Midsummer to CuratedKravet's exclusive decorative accessories. Keep your design projects on track with Kravet Inc. and order memos today at www.kravet.com.

Other Shows Mentioned:

#548- Terri Taylor: Calculating Flat Fees and Budgets

#741- Window Treatment Friday: Pricing Window Treatments: Understanding Margin vs. Markup

#607- Sara Lynn Brennan: Project Management with Specific Deliverables and Deadlines

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