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A Well-Designed Business®

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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Now displaying: July, 2020
Jul 31, 2020

Welcome to A Well-Designed Business, it’s Power Talk Friday! Amanda Berlin joins LuAnn on today’s episode to chat about a holistic visibility strategy. If you’ve been considering defining or refining your vision and fresh ways to reach your goals, you’ll want to listen in for Amanda’s tips! Amanda is one of the co-authors in the next volume of The Power Talk Friday Experts.

Amanda Berlin is a Communications Consultant for Entrepreneurs. After more than a decade in the New York City public relations world, Amanda Berlin now uses her pitch powers for good. She helps entrepreneurs step into their presence, create a story that inspires others, and spread their message in the media. Amanda has created a library of template guides and trainings and works one on one with clients to guide them to strategic story-telling and media relations based on her 12 years of experience guiding strategy for major brands in the corporate world. Amanda and her clients have been featured in all types of media — from Business Insider to Entrepreneur on Fire and from WNYW Fox 5 to Bustle.com. She's the host of The Empowered Publicity Podcast and loves arming soul-powered business owners with the ideas and skill-set they need to go from hidden industry gem to recognizable trusted expert. Amanda has spoken on the topics of visibility, publicity, and entrepreneurship at BizChix Live, Style Collective Raleigh and New York City, Body Local, Hoboken Entrepreneur Group, and more.

Show Highlights:

  • Amanda details her philosophy on the 3 Pillars of Visibility:
  1. Collaborations and alliances
  2. Speaking and events
  3. Media
  • Differing amounts of each one of these tactics are necessary to achieve different goals.
  • It’s important to remember that the relationships that you build through collaborations are going to serve the business over time.
  • Who is teaching the thing that you wished people knew before they got to you?
  • Zoom is a great way to make a presentation that may feel less risky than an in-person event right now.
  • Having your projects featured in major publications is great for exposure, validation, and street cred when someone visits your website, but your clients are going to hear about you through someone else the majority of the time.
  • PR is not science; it’s mostly art!
  • Use your expert knowledge when talking across different social media platforms, tailoring the events so that they are relevant to each audience.  Re-use them as needed.
  • These pillars of visibility are things that you have to focus on in your business.
  • You have to constantly be widening your sphere, widening the network that you’re associated with, introducing yourself to new audiences, and being a person of service in providing something of value.

Connect with Amanda!

Amanda’s Email 

Listen and Subscribe to the Empowered Publicity Podcast

Join Amanda for On-Air Coaching. Click here to apply.

Amanda Berlin

Find Amanda on Facebook

Follow Amanda on Twitter

Amanda is launching PITCH School, the course: Learn how to be seen, heard, fully expressed, recognized, appreciated, and contracted (i.e. PAID!!) for your unique genius. 

PITCH School will teach you how to secure coverage for yourself and your business and convert those listeners and readers into fans, followers, and clients.  

PLUS: Right now, buy the course, fill out her assessment and get a personalized video from Amanda on your EXACT ENTRY POINT for this work so you use the course in a way that WILL WORK for your business. 

You have been working hard to grow your voice and work in the world, now let Amanda help you explode into your industry and become the sought-after expert you know you can be.

More Info: PITCH School

Links :

Closing the Sale Begins at Hello

July 29 & 30, 2020

Go to IWCE Vision to register.

Get the Goodies! - For checklists, resources, and extra goodies!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Sales for Creatives will be back in 2020!

Design-Build For Profit - Coming Late Summer / Early Fall!

With Jenny Slingerland of Black Ink Interiors

Get on the Email List HERE!

Interior Design Standard is Back!

Sandra Funk is a game changer for our industry!

Enrollment: September 16th - September 28th

Interior Design Standard is a digital program that covers everything you need for running an efficient and joyful business! Interior Design Standard

Increase Your Confidence, Increase Your Profits

Registration Opening in August, Course Starts in September

Purchase LuAnn’s Books Here:

The Making of A Well - Designed Business: Turn Inspiration into Action   

A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

Other shows mentioned to link to and to tag in SM

Nicole Heymer #125, 317, 466

Darla Powell 203, 330

Carolyn Flannery 453

Amanda Berlin 420

 

Jul 28, 2020

Welcome to A Well-Designed Business! LuAnn welcomes her friend, Natasa Jones to the show to share her super-smart, super-efficient strategy for note taking. Natasa’s method will work whether you are attending a webinar, a panel discussion, a course, or a conference. If you need to brush up on your note-taking skills, you don’t want to miss out on this valuable information! You’ll also hear about some of the epiphanies that Natasa experienced at LuAnn Live last year, and there are some that are sure to be meaningful to you, as well.

Natasa Jones is the owner and principal interior designer of Natasa Jones Interiors, located in Milwaukee Wisconsin. Natasa studied interior design in Chicago and her goal was always to run her own firm. Being born and raised in Montenegro, Natasa loves incorporating European contemporary elements into her interior design projects to create her signature livable modern look.

Show Highlights:

  • LuAnn shares Natasa’s take-away moments from LuAnn Live last year.
  • When you’re at any type of learning event, ensure that you take notes in such a way that following through with any action is easy.
  • Natasa details the 5 tabs you need for efficient note-taking:
  1. To do now
  2. To do later
  3. To buy or download
  4. Mindset
  5. Follow up
  • Natasa relates her idea for a gift that realtors can give to their high-end clients: a free design consultation with Natasa.
  • There are some benefits to charging a flat-fee rate per room.
  • Natasa sings the praises of Mydoma Studio and discusses how it has helped her to streamline her processes.
  • How to present your true self to your client.
  • Own what you are capable of delivering.

Connect with Natasa!

Natasa’s Email

Natasa’s Website

Instagram Instagram

Natasa’s Facebook

Links :

Closing the Sale Begins at Hello

July 29 & 30, 2020

Go to IWCE Vision to register.

Get the Goodies! - For checklists, resources, and extra goodies!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Sales for Creatives will be back in 2020!

Design-Build For Profit - Coming Late Summer / Early Fall!

With Jenny Slingerland of Black Ink Interiors

Get on the Email List HERE!

Interior Design Standard is Back!

Sandra Funk is a game changer for our industry!

Enrollment: September 16th - September 28th

Interior Design Standard is a digital program that covers everything you need for running an efficient and joyful business! Interior Design Standard

Increase Your Confidence, Increase Your Profits

Registration Opening in August, Course Starts in September

Purchase LuAnn’s Books Here:

The Making of A Well - Designed Business: Turn Inspiration into Action   

A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to These Podcast Sponsors:

FREE Trial! A One-Stop Shop to Keep Everything Organized!

My Doma Studio: A Well Designed Business

Open Your Trade Account with ARTICLE.com Here!

Be the hero for your clients, and be the solution they need right now with Article.

Other shows mentioned for shownotes.

Sara Brennan 463, 514, 524

Kelsey Grose 167

Taylor Spellman 106, 467

Candy Scott 409, 279

Rachel Cannon 306, 409

Melissa Lindsey 517

Sandra Funk 02, 145, 520

Stacy Tuschl 87

Corey Damen Jenkins 127, 388, 549

Peter Lang 349, 464

Wendy Wolshchuk 316, 527

Kae Whitaker 26, 66, 114, 259, 274, 556

Claire Jefford 237, 325, 485

Sarah Daniele 91, 177, 555

Kesha Franklin 370

 

Jul 24, 2020

Welcome to A Well-Designed Business, it’s Power Talk Friday! LuAnn is joined today by Mike Peterson, an experienced marketing and brand consultant who wants to emphasize an opportunity that our community of interior designers seems to be completely missing out on, and that’s the power they hold to improve the health of their clients through health and wellness design. Yes, you heard that right! Mike is here to explain why this is no longer anecdotal.

Mike Peterson is founder of the innovative marketing and brand firm, Visionary Design Marketing.  Visionary Design Marketing's goal is to help companies create tailored, strategic, and effective communications that are founded in a clear understanding of their brand. Brand development is rooted in a customers understanding of a designer's brand and includes new website, social media communications tools, and the new targeted digital tools such as geofencing, microproximity targeting, and display contextual search.

Visionary Design Marketing is currently leading a developing education in our industry... that interior designers provide much more than aesthetics..they improve the health of their clients!

Mike Peterson’s experience is rooted in years as a leading advertising executive and Publisher at Hearst Magazines, including House Beautiful and Country Living, working with leading national advertisers. Mike’s experience in the home furnishings industry includes President/CEO of LaBarge Furnishings and as Vice President of Corporate Marketing for such companies as Henredon, Lexington, Drexel Heritage, and more. Prior to Visionary Design Marketing, Mike  spent 8 years as Publisher of Luxe Magazine. In this role, Mike guided LUXE Magazine into a market leader and served the design industry by helping interior designers, design centers, and luxury design firms better grow marketing strategies for their businesses.

Show Highlights:

  • Designers do not get credit for improving both the physical and mental health of their clients.
  • Mike wants to teach designers how to take credit for this “Design Harmony” that is not just a concept, but is now proven by studies the world over.
  • Designers should start including the health benefits of design into their marketing. This will also allow them to increase their hourly rate and overall revenue.
  • Mike explains the physiological changes that take place when we’re pleased with our surroundings.
  • Mike provides designers with the information they need to build a better business using brand differentiation.
  • Terminology that you need to know: environmental psychology, sensory design, chromotherapy, neuroaesthetics, shinrun-yoku, and biophilic design.
  • Mike offers a CEU class on Design Harmony. There is also a section on how to begin marketing yourself as a health and wellness-based design firm.
  • Once designers have a conviction of their real value proposition, they can then start marketing themselves with confidence using all of the correct terminology.

Connect with Mike!

Mike’s Email 

Mike’s Website

Mike’s Instagram

Free PDF: Finding Your Brand Personality

Design Harmony – A Look at Design’s Influence on Health and Wellness

Interior Designers Embracing Wellness – Focused Design Opportunties

Sign up for CEU Class via Zoom August 13, 2020, only $40.00 per person!

Design Harmony: Design’s Influence on Health & Wellness

Book Mentioned:

Beauty, Neuroscience, and Architecture: Timeless Patterns and Their Impact on Our Well-Being by Donald H. Ruggles

Nature by Design: The Practice of Biophilic Design by Stephen Kellert

Links :

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Are you a #babydesigner, #risingdesigner, or a #seasoneddesigner?

Take the “What Level is Your Design Firm” Quiz and Find Out!

Get a list of things to do that day, by the end of the week and by the end of the month, in addition to the best podcast episodes to listen to appropriate to where you are in your business journey!

Closing the Sale Begins at Hello

July 29 & 30, 2020

Go to IWCE Vision to register.

Design-Build For Profit - Coming Late Summer / Early Fall!

With Jenny Slingerland of Black Ink Interiors

Get on the Email List HERE!

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Purchase LuAnn’s Books Here:

The Making of A Well - Designed Business: Turn Inspiration into Action   

A Well-Designed Business - The Power Talk Friday Experts

Are You Interested in a 2 Million Plus Mastermind with LuAnn?

Email her at info@luannnigara.com and put “mastermind” in the subject line.

She’ll set up a call and see if it’s a good fit for you!

The first of 6 monthly meetings start in August, and there are 3 spots open!

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to This Podcast Sponsor:

When your client wants the finest in luxury appliances for their kitchen:

Choose Monogram!

Are You Set Up with Monogram's Design Partner Trade Program?

Other shows mentioned for shownotes:

Cheryl Janis #41

#82#212, #218, #224

Laurance Carr #484 

 

Jul 23, 2020

Welcome to A Well-Designed Business! Today’s guest is LuAnn’s friend, Arianne Bellizaire. In this #blacklivesmatter episode, Arianne shares her experiences with us as a black woman and designer. Don’t be surprised when you have some self-discovery moments as Arianne takes LuAnn on a dive into the policies and systems that have been built in this country that allow us to see things differently. In addition, Arianne catches us up on what she’s been working on since she was last a guest on the show, and you don’t want to miss the details of her new video course! Please join this conversation, for you are sure to learn something new.

 

Award-winning, Baton Rouge-based interior designer and content creator Arianne Bellizaire is a certified True Colour Expert who inspires her design clients and readers with her warmth, positivity, and creative problem-solving talents. Among Arianne's many awards and achievements in her design career, she has been named a High Point Market Authority Style Spotter (2015), Perlick Ambassador of Cool (2017), Villeroy & Boch Color Challenge Winner (2017), Modenus Blog Tour invitee (2016 & 2019), and Modenus DesignHound (Spain and London 2016, Surfaces 2018). Her blog Inspired To Style is a two-time nominee for the Amara Interior Blog Awards (2016, 2017) and is currently listed as one of the Modenus Top 100 Influential Blogs. Her work and expertise have been featured in Rue Daily, House Beautiful, Good Housekeeping, Business of Home, and USA Today.

Show Highlights:

  • Arianne shares how she decided to have more conversations about race with her white friends through reading How To Be An Antiracist and talking about it in the Facebook group that she created for it, Courageous Conversations: Unpacking Racism.
  • This Facebook group grew rapidly and within two weeks of its inception, a curriculum and format was created.
  • “Part of the challenge is everybody’s perspective causes them to see the world differently.” - Arianne
  • The book allows the group to see history and policies as they are layered over race.
  • Do you remember the debate about the dress that people were adamant was either black and blue or white and gold? Does Arianne have an analogy for you!
  • Arianne provides examples of how we all subliminally have a hierarchy in our minds regarding race, and what is “good” versus what is “bad”.
  • We must look at every policy and ask ourselves if that policy is “anti-racist”.
  • “Anti-racist” is anything that provides equity for all races. It does not make one race superior to another.
  • When you hear someone point out inequities or discrepancies, please do not feel offended. Rather, listen to the fact that that person loves this country enough to try to make it better.
  • Arianne discusses her video course, Video Like A Pro. It’s about how to do video: how to make video a story, how to write a script, how to plan for your shoots, what equipment you need, and much more!

Connect with Arianne!

Arianne’s Email 

Arianne’s Instagram

Arianne’s Facebook

Arianne’s Pinterest

Arianne’s Twitter

Arianne’s video course:

Video Like A Pro

Facebook Group: Courageous Conversations: Unpacking Racism

The 1619 Project Podcast

Books Mentioned:

How To Be An Antiracist by Ibram X Kendi

Stamped by Ibram X Kendi

Links :

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Are you a #babydesigner, #risingdesigner, or a #seasoneddesigner?

Take the “What Level is Your Design Firm” Quiz and Find Out!

Get a list of things to do that day, by the end of the week and by the end of the month, in addition to the best podcast episodes to listen to appropriate to where you are in your business journey!

Closing the Sale Begins at Hello

July 29 & 30, 2020

Go to IWCE Vision.com to register.

Design-Build For Profit - Coming Late Summer / Early Fall!

With Jenny Slingerland of Black Ink Interiors

Get on the Email List HERE!

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Purchase LuAnn’s Books Here:

The Making of A Well - Designed Business: Turn Inspiration into Action   

A Well-Designed Business - The Power Talk Friday Experts

Are You Interested in a 2 Million Plus Mastermind with LuAnn?

Email her at info@luannnigara.com and put “mastermind” in the subject line.

She’ll set up a call and see if it’s a good fit for you!

The first of 6 monthly meetings start in August, and there are 3 spots open!

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to This Podcast Sponsor:

Jaipur Living’s Website - Easy to Browse, Custom Calculator, Products Ready to Ship! Open Your Trade Account to Begin Your Relationship with This Admirable Company.

Other shows mentioned 

#20 Arianne’s original appearance

Other #BLM Shows:

#549 Corey Damen Jenkins

#556 Kae Whitaker 

#562 Rasheeda Gray

 

Jul 21, 2020

Welcome to A Well-Designed Business! LuAnn’s guest today is her friend, Karen Wolf, and they’re going to be covering how Karen jumped into immediate action at the outset of the Covid-19 crisis. Karen’s background in marketing taught her to “double down or drown”, and she wasn’t about to drown. Listen in to hear how Karen’s decisive leadership combined with a willingness to think outside the box put her in the category of an exceptional business owner. See if you don’t have some great “A’ha” moments during this conversation!

Karen is the Principal and Owner of nationally-recognized Karen B. Wolf Interiors. She is known for her signature style—"modern elegance,” which speaks to livable luxury, balanced color usage, clean lines, and layered spaces. Prioritizing her clients’ input and preferred aesthetics, Karen leads her team of talented women to create upscale residential spaces that speak authentically to her clients’ one-of-a-kind lifestyles and interests. Karen’s enthusiasm and passion for all facets of interior design have been a driving factor in her firm’s 10+ years of success and ability to work transparently, collaboratively, and effectively with her community of loyal clients.

A triple-threat, Karen’s education in Fine Arts, Marketing and Trends Analysis offered her the knowledge and vision to build a successful design business from the ground up. With experience in product development, Karen always has her eye on what’s new and next, organically incorporating the newest and upcoming trends in ways that are warm and timeless.

Karen’s work has been featured in a number of notable regional and national publications, both print and digital, as well as on national television on NBC’s George to the Rescue. A reliable source in the design industry, Karen has participated on business and design-focused podcasts and has an engaged, consistent presence at industry trade shows and conferences around the country.

Karen believes that every project deserves a little sparkle, a little color, something natural, and lots of love.

Show Highlights:

  • Karen explains her “double-down or drown” philosophy.
  • Designers should be marketing themselves 25% of the time, especially during a recession or pandemic.
  • Learn to identify and overcome the roadblocks and perception issues that get in the way of marketing.
  • Karen describes how she decided on content creation and marketing outreach for lead generation.
  • The biggest move Karen made was creating Design Pop Live, an IG series on Design Trends.
  • The content generated by these talks can be broken up into mini content for Pinterest, Facebook and blog. The content can also inspire additional topics for conversations.
  • “You have to step past the fear, and step out. It works! After I did it once, it was just like riding a bike, all over again.” - Karen
  • Consider hiring a marketing coordinator.
  • Karen details her key strategies.
  • Work it! Sometime you just have to hustle to succeed, especially right now.

Connect with Karen!

Karen’s Instagram 

Karen’s Facebook 

Karen’s Pinterest  

Karen’s Website

Links :

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Buy Wholesale For Profit with Traci Connell

Stop Buying Retail and Start Making Maximum Profit

KICKING OFF July 22, 2020

Price: $2195

Register HERE!

Are you a #babydesigner, #risingdesigner, or a #seasoneddesigner?

Take the “What Level is Your Design Firm” Quiz and Find Out!

Get a list of things to do that day, by the end of the week and by the end of the month, in addition to the best podcast episodes to listen to appropriate to where you are in your business journey!

Closing the Sale Begins at Hello

July 29 & 30, 2020

Go to IWCE Vision to register.

Design-Build For Profit - Coming Late Summer / Early Fall!

With Jenny Slingerland of Black Ink Interiors

Get on the Email List HERE!

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Purchase LuAnn’s Books Here:

The Making of A Well - Designed Business: Turn Inspiration into Action   

A Well-Designed Business - The Power Talk Friday Experts

Are You Interested in a 2 Million Plus Mastermind with LuAnn?

Email her at info@luannnigara.com and put “mastermind” in the subject line.

She’ll set up a call and see if it’s a good fit for you!

The first of 6 monthly meetings start in August, and there are 3 spots open!

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to These Podcast Sponsors:

FREE Trial! A One-Stop Shop to Keep Everything Organized!

Take Advantage of Kravet Inc.’s Extensive Digital Tools & 24/7 Customer Service.

Their popular visualization tool is now available on Lee Jofa Workroom furniture!

Kravet

FREE Trial! A One-Stop Shop to Keep Everything Organized!

Check Out Their Client Portal and Time Tracking Features!

My Doma Studio: A Well Designed Business

Other shows mentioned to link to  and to tag in SM

Elissa Grayer #451

 

 

Jul 17, 2020

Welcome to A Well-Designed Business, it’s Power Talk Friday! Ashley Uhl joins LuAnn on today’s show to talk about how to talk to your clients like a leader, not like a boss.

Ashley Uhl is the only client experience consultant exclusively focused on working with interior designers and decorators.  

Ashley’s knowledge and expertise in client experience comes from her degree in Psychology, years of working with high net worth individuals at wealth management firm Morgan Stanley, formal training and work in human relations, sales, and presentations at top professional development company, Dale Carnegie, and from years of gleaning knowledge from five star establishments she visited during her international travel. Her knowledge of interior design, and the processes around it, came from her short stint as a designer, which then became a pivot to teaching designers about the client experience. 

Ashley now shows designers how to confidently lead clients through the design process by teaching them a repeatable, systematic approach to delivering an exceptional client experience.  One that results in higher fees, increased efficiency, and clients absolutely adoring you. 

Ashley’s blog on the exceptional client experience is read by design professionals all over the world and has been a featured guest on podcasts such as Wingnut Social, Kimberly Seldon’s Business of Design, Kate the Socialite’s The Kate Show, and Michelle Williams’ Profit is a Choice. You can learn more about Ashley and how she works with designers at Ashley Uhl Consulting.

Show Highlights:

  • You don’t want your clients to run over you, so you want to communicate with them in a very specific, client-friendly way.
  • Especially in initial conversations with people, keep the focus on what you’re willing to do, not on what you’re NOT willing to do. Talk in the positive.
  • Ashley shares how to redirect clients in constructive ways.
  • There’s a gentle way to flip deadlines around holidays and parties.
  • “You aren’t a butler; you choose to be a servant-leader. You’re setting the tone every step of the way. You’re a leader who’s actively thinking through problems that your client is going to come up against. “ - Ashley
  • It’s Ok to tell your client you need some time to think on a request, but let them know when you will get back with them. Take this time to experience your fear, then come up with a solution to take to your client. This puts you back in the leadership position.
  • Explaining situations with respect to your clients is the doctor’s equivalent of having a great “bedside manner”.
  • Ashley has pre-recorded video courses that can be taken at any time that teaches you how you can consistently provide an exceptional client experience from beginning to end. She also provides ideas on client pampering!

Connect with Ashley!

Ashley’s Facebook

Ashley’s Instagram

Ashley’s Pinterest 

Ashley’s Email

Links :

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Attend the Virtual IWCE - July 29-30, 2020

Buy Wholesale For Profit with Traci Connell

Stop Buying Retail and Start Making Maximum Profit

KICKING OFF July 22, 2020

Price: $2195

Register HERE!

Are you a #babydesigner, #risingdesigner, or a #seasoneddesigner?

Take the “What Level is Your Design Firm” Quiz and Find Out!

Get a list of things to do that day, by the end of the week and by the end of the month, in addition to the best podcast episodes to listen to appropriate to where you are in your business journey!

Design-Build For Profit - Coming Late Summer / Early Fall!

With Jenny Slingerland of Black Ink Interiors

Get on the Email List HERE!

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Are You Interested in a 2 Million Plus Mastermind with LuAnn?

Email her at info@luannnigara.com and put “mastermind” in the subject line.

She’ll set up a call and see if it’s a good fit for you!

The first of 6 monthly meetings start in August, and there are 3 spots open!

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

LuAnn’s Instagram

Purchase LuAnn’s Books Here:

The Making of A Well - Designed Business: Turn Inspiration into Action   

A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to These Podcast Sponsors:

Open Your Trade Account with ARTICLE.com Here!

Be the hero for your clients, and be the solution they need right now with Article.

Take Advantage of Kravet Inc.’s Extensive Digital Tools & 24/7 Customer Service.

Their popular visualization tool is now available on Lee Jofa Workroom furniture!

Kravet

Other shows mentioned to link to and to tag in SM

Wendy Woloshchuk #316, #527 

Claire Jefford #237, #325, #486 

Sandra Funk #2, 145, 520 

 

Jul 16, 2020

Welcome to A Well-Designed Business, it’s time for another episode of “What Would Lu Do?” where you ask the questions and LuAnn helps out with the answers.

Today’s question comes from Griffin Dorner, who is pregnant and due in October. Furthermore, she is the only one in her business so she’s looking for tips on how to prepare for maternity leave.

Listen in as LuAnn digs into the details, susses out the situation, and lays out her reasoning on the resolutions.

If you are not working with a coach or perhaps you don’t have a business mentor or business bestie to provide guidance, this is the perfect opportunity to email LuAnn the burning issues that you need insight on and she’ll answer them on air. Please send your questions to LuAnn Nigara WWLD!

Show Highlights:

  • LuAnn provides the details around Griffin’s situation.
  • LuAnn speaks from her heart regarding making our babies our first priority.
  • Griffin should consider what she will and will not do during maternity leave.
  • Based on that conversation with herself and a trusted family member, friend, or peer, here are what Griffin’s next steps should be:
  • Review her projects and tie out as many as she can right now to completion.
  • Review and lock down her finances, including invoices and operating expenses.
  • Consider what happens with deficiency phone calls.
  • Consider what happens with new work inquiries.
  • Consider what to do about email and phone and who will be checking it.
  • If you have a social media presence, think about hiring it out!
  • If you have a newsletter, maybe take the time to write your blog posts now.
  • LuAnn details how Griffin may be able to put her work hat on once a week while a loved one cares for her baby as she monitors work situations.

Links :

Closing the Sale Begins at Hello

July 29 & 30, 2020

Go to IWCE Vision.com to register.

LuAnn's new course taught by Traci Connell: 

Buy Wholesale For Profit

Starts July 22nd!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB 

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action   

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Blog

Power Talk Friday

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

A Big THANK YOU to This Podcast Sponsor:

Jaipur Living’s Website - Easy to Browse, Custom Calculator, Products Ready to Ship! Open Your Trade Account to Begin Your Relationship with This Admirable Company.

 

Jul 14, 2020

Welcome to A Well-Designed Business! LuAnn’s guest today is Vicky Serany from Southern Studio, and you’re going to hear how Vicky’s mission, vision, and goals for her company changed over the years. Sometimes you just have to make your business fit the life you have. You’ll be inspired to learn that you can revise, recalibrate, and reinvent your business at any time ever, over your entire life - and you’re going to receive lots of insights on leadership, too, so listen in!

Vicky Serany uses fresh combinations of texture, pattern, and color to create luxury interiors that meet the needs of each client. By paying attention to every detail of a project, she is able to meticulously transform the design vision into reality. Her inspiration comes from the beauty in everyday life and travel to fascinating places. Vicky’s extensive work in residential design and new home construction has earned her awards both locally and nationally. Vicky is an Allied Member of the American Society of Interior Designers (ASID) and lives in Cary with her husband, Dan. This empty nest mom jumps at the opportunity to spend time with her two grown children. When she’s not creating inspired interiors, Vicky enjoys spending time at the beach, sharing a bottle of wine with close friends, and exploring new adventures on her bucket list!

Southern Studio Interior Design was founded in 2001 and has earned a reputation as an award-winning interior design firm specializing in luxury interior spaces with casual sophistication. We believe that a well-designed home is timeless and reflects the unique personalities of its owners. The mission of Southern Studio is to provide a high level of creativity, integrity, and personalized attention to every project.

Show Highlights:

  • Vicky shares the dilemma she faced during the 2008 recession and the solution she found that actually went against everybody’s advice.
  • Vicky and her team took advantage during coronavirus to work on “Covid-19” projects from home, learning new skills.
  • “The one thing I’ve learned is that if we really focus on best business practices, we can survive and we plan for the down times.” Vicky
  • LuAnn addresses the need to have a support group within the industry - mentors, business coaches, and experts in the area.
  • Vicky provides an overview of the tools, processes, and systems that help her and her team to manage projects.
  • Every team member is empowered to use their “Make It Right” policy.
  • Learn from mistakes.
  • Think about where you want to be and where you want to go so that you’re better equipped to lead your teams into the future.
  • No matter where you are as a designer, you get there with a plan, taking action, and your support group.
  • When things are tough, it doesn’t always mean that something is wrong.
  • Don’t be paralyzed by fear!

Connect with Vicky!

Vicky’s Email

Vicky’s Website

Vicky’s Instagram

Vicky’s Blog

Links :

19hours The Blueprint - Mydoma Studio

July 15th, 2020

Price: $129

EARLY BIRD PRICING OF $99 THROUGH JULY 14TH!!

Closing the Sale Begins at Hello

July 29 & 30, 2020

Go to IWCE Vision to register.

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Purchase LuAnn’s Books Here:

The Making of A Well - Designed Business: Turn Inspiration into Action   

A Well-Designed Business - The Power Talk Friday Experts

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Buy Wholesale For Profit with Traci Connell

Stop Buying Retail and Start Making Maximum Profit

KICKING OFF July 22, 2020

Price: $2195

Register HERE!

Design-Build For Profit - Coming Late Summer / Early Fall!

With Jenny Slingerland of Black Ink Interiors

Get on the Email List HERE!

Are You Interested in a 2 Million Plus Mastermind with LuAnn?

Email her at info@luannnigara.com and put “mastermind” in the subject line.

She’ll set up a call and see if it’s a good fit for you!

The first of 6 monthly meetings start in August, and there are 3 spots open!

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to These Podcast Sponsors:

FREE Trial! A One-Stop Shop to Keep Everything Organized!

Check Out Their Client Portal and Time Tracking Features!

My Doma Studio: A Well Designed Business

Other shows mentioned

Eileen Hahn #363

LuAnn Solo show: Let's Be Profitable #491

Laura Umansky #492

 

Jul 10, 2020

Welcome to A Well-Designed Business, it’s Power Talk Friday! Photographer Mike Van Tassell joins LuAnn in conversation today, and if you know anything about last year’s LuAnn Live, then you already know Mike. If you don’t, you will by the end of this show! As you listen, there will be no mistaking Mike’s commitment and passion to his profession and how he works with designers and architects. You’re in for a treat!

Born and raised in New York City, Mike always found himself surrounded by cutting edge art and stunning architecture. His passion for art was one that developed early in life and always stuck with him. While studying Graphic Arts & Architecture at the City University of New York, he discovered photography through his coursework and began diving into the medium as a hobby. That hobby soon flourished into a professional career as he discovered a way to combine his excitement for photography and architecture.

Mike spent the first 15 years of his professional career as a Photographer, Art Director and Creative Director for marketing organizations across New Jersey and New York City. Today, as an independent photographer, he is able to combine 15 years of client-facing services, along with his vision as an artist to bring a best in class customer experience to his clients.

Mike is equally devoted to delivering high-end photography, as well as an unmatched customer experience to each of his clients. Specializing in partnerships with architects, interior designers, and what sets him apart is his ability to truly partner and collaborate with his clients as fellow artists with a vision for their work. Mike takes time in his process to hear each of their unique needs and apply a trained eye to his photography, ultimately delivering stand-out images that capture his client’s artistic vision and help their business to thrive.

His partnerships span across multiple verticals including residential, commercial, academic, civic & cultural, healthcare, hospitality, and retail. His photography is used across advertising and marketing campaigns, professional portfolios, and design competitions globally. 

Show Highlights:

  • In LuAnn’s observation and experience, there is a vast difference between average photography and excellent photography.
  • Mike’s goal is to help designers take their photos to the next level, as well as elevate their online presence.
  • Mike shares how interior designers can successfully work in partnership with photographers.
  • Avoid trend photography, and photograph your spaces the way you want them to appear in your portfolio.
  • Once you’ve established your style and your brand, photography can complement that by getting your photos where they need to be.
  • Mike explains how a good photographer will be able to adapt to a designer’s style by using supplemental lighting, natural sunlight, subtracting light, or by replicating sunlight with strobe lights, for example.
  • Capture photos that take prospective clients back into that space that you designed.
  • Quality photographs of your design work is a key component in marketing your business and cultivating new clients.
  • Here’s what Mike wished designers knew that could make their projects better!
  • LuAnn and Mike reminisce over his photography session at last year’s LuAnn Live.
  • “Photographers are like pizza. Everyone thinks they have the best pizza until they have the best pizza.” - Mike
  • If you’re looking at your photography and you’re not getting a visceral reaction, then it might be time to consider a different photographer.
  • Photography should be factored in when rebranding your website, as the photographs will be the first thing that a prospective client will notice.
  • Remember: Photography is a partnership, a collaboration between creatives.

Connect with Mike!

Mike’s Email

Mike’s Website

Mike’s Instagram

Mike’s LinkedIn 

Mike’s Blog Post: How to Bring Your Interior Design Style to Life Through Photography

Links :

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Buy Wholesale For Profit with Traci Connell

Stop Buying Retail and Start Making Maximum Profit

KICKING OFF July 22, 2020

Price: $2195

Register HERE!

Design-Build For Profit - Coming Late Summer / Early Fall!

With Jenny Slingerland of Black Ink Interiors

Get on the Email List HERE!

19hours The Blueprint - Mydoma Studio

July 15th, 2020

Price: $129

Are You Interested in a 2 Million Plus Mastermind with LuAnn?

Email her at info@luannnigara.com and put “mastermind” in the subject line.

She’ll set up a call and see if it’s a good fit for you!

The first of 6 monthly meetings start in August, and there are 3 spots open!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

Purchase LuAnn’s Books Here:

The Making of A Well - Designed Business: Turn Inspiration into Action   

A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to These Podcast Sponsors:

Jaipur Living’s Website - Easy to Browse, Custom Calculator, Products Ready to Ship! Open Your Trade Account to Begin Your Relationship with This Admirable Company.

Other shows mentioned to link to and to tag in SM

Sarah Winchester #444

Laurel Smith #545

Nicole Heymer #466

Nancy Ganzekaufer #256

Kae Whitaker #26

Raquel Langworthy #343

Stephen Karlisch #369

David Livingston #51

Sara Brennan #524, #514, #463

 

Jul 9, 2020

Welcome to A Well-Designed Business! Rasheeda Gray joins LuAnn in today’s #blacklivesmatter episode. Rasheeda shares her personal experiences in that we all may learn, benefit, and grow. 

Rasheeda Gray is the owner and principal designer of Gray Space Interiors, a full-service design firm in the Philadelphia area. Launched in 2016, Gray Space is devoted to curating a client-focused, transformative, and seamless design experience.  With over 75 residential and commercial projects completed, the Gray Space approach to design can be found at the intersection of creativity, functionality, and process. 

Rasheeda's path into design begins at the tail end of a fifteen year career in Marketing and Communications with the nation's top insurance companies. She holds a Bachelors of Science in Marketing and International Business as well as a Masters of Business Administration degree (MBA) with a concentration in Marketing.  Additionally, she holds a professional certificate in Interior Design from Temple University. Features include HGTV, Good Day Philadelphia, Elle Decor, Architectural Digest Pro, Designers Today, and more. Rasheeda is also the co-founder of Gray Real Estate Group, a real estate development company, along-side her husband, Jake and together they have two children, Jacob Jr., and Kennedy.

Show Highlights:

  • Rasheeda shares from the heart - her experiences as a black woman, mom, wife, corporate leader, and designer.
  • Here are Rasheeda’s ideas for action:
  • Follow, support, and share the #sharethemic initiative, both the original movement founded by Bozoma St John and her colleagues and ingeniously brought to our industry by Albie Buabeng. Albie is on Instagram at Albie Knows so follow her for information and updates. To learn more about Albie, please go back to episode #348 when she was on this podcast.
  • Vote, show up, make sure the people in government enact laws that result in real changes.
  • Representation within our industry. Shelter magazines, live events, show houses, product licensing, product development, everything. Look around and speak up to the ones in charge when you do not see our black colleagues at the table.
  • Donate to organizations who make it possible to make change. In the industry, Rasheeda mentioned Black Artists Design Guild and The Black Interior Design organization. Outside the industry consider the NAACP.
  • And finally, do not let this be only a moment, a hashtag. Keep talking, keep learning, stay accountable, teach your friends and children so real change becomes a reality.
  • Please consider where and how you will show up to support her and all of our black colleagues and friends.

Connect with Rasheeda!

Rasheeda’s Email 

Rasheeda’s Website

Rasheeda’s Instagram

Rasheeda’s Facebook 

Rasheeda’s Pinterest

Links :

Share the Mic Now

albieknows

Design-Build For Profit - Coming Late Summer / Early Fall!

With Jenny Slingerland of Black Ink Interiors

Get on the Email List HERE!

19hours The Blueprint - Mydoma Studio

July 15th, 2020

Price: $129

Buy Wholesale For Profit with Traci Connell

Stop Buying Retail and Start Making Maximum Profit

KICKING OFF July 22, 2020

Price: $2195

Register HERE!

Are You Interested in a 2 Million Plus Mastermind with LuAnn?

Email her at info@luannnigara.com and put “mastermind” in the subject line.

She’ll set up a call and see if it’s a good fit for you!

The first of 6 monthly meetings start in August, and there are 3 spots open!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

Purchase LuAnn’s Books Here:

The Making of A Well - Designed Business: Turn Inspiration into Action   

A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to This Podcast Sponsor:

Take Advantage of Kravet Inc.’s Extensive Digital Tools & 24/7 Customer Service.

Their popular visualization tool is now available on Lee Jofa Workroom furniture!

Kravet

Other shows mentioned for shownotes, to link to and to tag in SM

Rasheeda Gray #267

Kim Kuhteubl #73

Albie Buabeng #348

Cat French #376

Britany Simon #490

Kae Whitaker #26, #114, #259, #274, #556

Amy Flurry #323, #108

Nicole McGuire #537

Fred Berns #174

 

Jul 7, 2020

Welcome to A Well-Designed Business! Today, LuAnn’s guest, Sara Hillery, shares her top tips for client retention and sound advice that you’ll be able to apply to your own business. Take notes or listen to it a second time, too, because you’re sure to hear some tidbits you missed the first time!

Sara’s approach involves incorporating the fine and rare with the utilitarian and available, creating beautiful and functional spaces. With a focus on honoring each client’s personal history, the firm excels at updating and transforming client’s interior spaces both architecturally and decoratively making previously acquired and antique pieces more relevant and practical. While Sara draws inspiration from her travels to Europe, India, and Japan, her style invariably reflects her Southern heritage and familial roots in Virginia, Texas, and New Orleans.

Upon graduating from the University of Virginia in 2004, Sara turned her focus to architecture and interiors and received her MFA in Interior Environments and ASID certification at Virginia Commonwealth University in 2007.

After beginning her career in interior design working for a design group in Richmond, Virginia, Sara relocated to Houston where she became a Project Designer at Lucas Eilers Design Associates. While at Lucas Eilers, Sara’s projects received numerous local awards and accolades including Best in Show, Best Vacation Home, and Best Residential Green Design, and were featured in numerous publications.

In 2011 Sara opened Sara Hillery Interior Design. As a proud working mother of 3, Sara excels at making design family friendly while still remaining creative, elegant, and timeless.  RHome, New Orleans Home and Lifestyles, and Boomer Magazine have featured her work. Sara Hillery Interior Design has completed projects in Louisiana, New York, Texas, and Virginia.

Show Highlights:

  • “Clients aren’t just clients, they’re a part of my life.” - Sara
  • Sara has genuine interest in each client. The more she knows and understands about them, the better she can serve them.
  • Sara’s detailed client questionnaire serves as a reference throughout the relationship and is updated as she gets to know the client.
  • Setting up the client’s expectations at the very beginning of a project is very important, and Sara offers her strategies.
  • LuAnn shares how we sometimes function out of fear, but we can learn how to operate from a place of faith that doesn’t rock us when we encounter a surprise.
  • More tips from Sara regarding client retention throughout the project.
  • Remember that there is a big emotional tie between the client and the work you are doing for their home.
  • Don’t forget a unique, personal gift to present to your client when the project ends. Sara has a fantastic idea for you to consider!
  • Bottom line in client retention: Pay attention to people, learn the things about them that matter, and act on ways you can show that you appreciate them.

Connect with Sara!

Sara’s Houzz 

Sara’s Website

Sara’s Instagram 

Sara’s Facebook 

Sara’s Email

Links :

LuAnn’s Blogpost on Faith or Fear

Design-Build For Profit - Coming Late Summer / Early Fall!

With Jenny Slingerland of Black Ink Interiors

Get on the Email List HERE!

19hours The Blueprint - Mydoma Studio

July 15th, 2020

Price: $129

Buy Wholesale For Profit with Traci Connell

Stop Buying Retail and Start Making Maximum Profit

KICKING OFF July 22, 2020

Price: $2195

Register HERE!

Are You Interested in a 2 Million Plus Mastermind with LuAnn?

Email her at info@luannnigara.com and put “mastermind” in the subject line.

She’ll set up a call and see if it’s a good fit for you!

The first of 6 monthly meetings start in August, and there are 3 spots open!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

Purchase LuAnn’s Books Here:

The Making of A Well - Designed Business: Turn Inspiration into Action   

A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to These Podcast Sponsors:

FREE Trial! A One-Stop Shop to Keep Everything Organized!

Check Out Their Client Portal and Time Tracking Features!

My Doma Studio A Well Designed Business

Open Your Trade Account with ARTICLE.com Here!

Be the hero for your clients, and be the solution they need right now with Article.

Other shows mentioned to link.

Candy Scott #279

Wendy Woloshchuk #316, #527

Ellie Mroz #374

 

Jul 3, 2020

Welcome to A Well-Designed Business, it’s Power Talk Friday! LuAnn welcomes Brad Leavitt back to the show, and they are going to be discussing what your builder wants you to know. Don’t miss this motivating conversation, it will be like being a fly on the wall to an exclusive builder’s club!

AFT Construction is an award-winning construction firm and has been nationally published in magazines such as: Fine Home Building, Luxe Interiors and Design, and Professional Builder. Brad Leavitt is an energetic public speaker and ambassador for many national brands including Kohler, Pella, Cambria, Elkay, and Post-it Notes. Brad completed a Bachelor of Science in Construction Management from BYU in 2005 and worked on notable projects around Phoenix, including the Omni Montelucia in Paradise Valley.

His Podcast, “The AFT Construction Podcast”, is focused on bringing value to its listeners, no matter their industry. The topics are focused on marketing, social media, entrepreneurship, organization, building science, and construction. AFT has continued to exceed industry standards and create strong client relationships based on integrity, reliability, and quality. Brad and his wife Ashley have 6 children, 5 girls, and 1 boy. Brad is active with all 6 of his children, serves in his local community, and loves all sports.

Show Highlights:

  • Brad and LuAnn discuss the importance of a design book.
  • The more a designer puts on paper, the more accountable the builder will be.
  • As your expertise grows, so will the level of detail you deliver in your design book.
  • When you provide a builder with an example of your design book, that enables him to sell your value to the client.
  • Brad shares how CAD brings extra value to the design book.
  • It’s important to reach out to non-competing designers through social media and other networking opportunities to find out how they’re doing things.
  • Brad encourages designers to chase the next-level project. You perfect your process and refine it after each job by doing a project autopsy.
  • LuAnn covers the benefits to attracting builders who want to work with you.
  • Brad divulges the tips to attract the right builders to work with you.
  • The bottom line is this is a relationship-driven industry!

Connect with Brad!

Brad’s Email

Brad’s Website 

The AFT Construction Podcast

Brad’s Instagram (AFT_Construction)

Brad’s Pinterest (AFT_Construction)

Brad’s Facebook

Brad’s LinkedIn

Links :

Design-Build For Profit - Coming Late Summer / Early Fall!

With Jenny Slingerland of Black Ink Interiors

Get on the Email List HERE!

19hours The Blueprint - Mydoma Studio

July 15th, 2020

Price: $129

Buy Wholesale For Profit with Traci Connell

Stop Buying Retail and Start Making Maximum Profit

KICKING OFF July 22, 2020

Early Bird Pricing! Register Now: $1895

Early Bird ends TODAY, July 3rd! Pricing goes up to $2195.

Register HERE!

Are You Interested in a 2 Million Plus Mastermind with LuAnn?

Email her at info@luannnigara.com and put “mastermind” in the subject line.

She’ll set up a call and see if it’s a good fit for you!

The first of 6 monthly meetings start in August, and there are 3 spots open!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

Purchase LuAnn’s Books Here:

The Making of A Well - Designed Business: Turn Inspiration into Action   

A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to These Podcast Sponsors:

Jaipur Living’s Website - Easy to Browse, Custom Calculator, Products Ready to Ship! Open Your Trade Account to Begin Your Relationship with This Admirable Company.

Other shows mentioned to include in show notes:

Brad’s other show: #542

 

Jul 2, 2020

Welcome to A Well-Designed Business, it’s time for another episode of “What Would Lu Do?” where you ask the questions and LuAnn helps out with the answers.

Today’s question comes from Angela in Pennsylvania. Angela has 20 years of experience in design but considers herself somewhat of a baby designer since she only opened her own business two years ago. The Covid-19 event has had a huge impact on her virtual close rate, and she’s needing some guidance.

Listen in to hear more about the dilemma that Angela faces, as LuAnn digs into the details, susses out the situation, and lays out her reasoning on the resolutions.

If you are not working with a coach or perhaps you don’t have a business mentor or business bestie to provide guidance, this is the perfect opportunity to email LuAnn the burning issues that you need insight on and she’ll answer them on air. Please send your questions to LuAnn Nigara WWLD!

Show Highlights:

  • LuAnn shares the details of Angela’s dilemma:
  • Angela has resisted switching her business model and has picked up a few clients virtually, for which she receives a small deposit.
  • She presents them with a slide presentation with fabrics delivered via mail, and the clients love what they see.
  • When the client sees the invoice, however, they offer various excuses to back out.
  • Angela’s close rate prior to Covid-19 was about 90%; now it’s around 10%.
  • Here are some of LuAnn’s suggestions for Angela:
  • Think outside the box!
  • It’s very helpful to have an automatic salary withdrawal for yourself every week, even if it’s small. When you know you have to make money, somehow you do it.
  • Since Angela is having a hard time closing full-service projects, perhaps she should consider adjusting her business model, after all. Angela could lean into a temporary consultancy model, as there have been other designers who have had great success with this.
  • Don’t mail out the presentation unless the fee is paid up front.
  • A 90% close rate means prices are too low.
  • Get real and examine the entire process from beginning to end with the client to discover the reason why they are backing out of their deals. What signs were missed or ignored along the way?
  • In wrapping up, LuAnn encourages Angela to go back and think about her “why”. If Angela truly loves being self-employed, she should stay the course and keep perfecting her process, because this will increase her confidence which will, in turn, increase her profits.

Links :

19hours The Blueprint - Mydoma Studio

July 15th, 2020

Price: $129

Buy Wholesale For Profit with Traci Connell

Stop Buying Retail and Start Making Maximum Profit

KICKING OFF July 22, 2020

Early Bird Pricing! Register Now: $1895

Early Bird ends July 3rd! Pricing goes up to $2195.

Register HERE!

Are You Interested in a 2 Million Plus Mastermind with LuAnn?

Email her at info@luannnigara.com and put “mastermind” in the subject line.

She’ll set up a call and see if it’s a good fit for you!

The first of 6 monthly meetings start in August, and there are 3 spots open!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

Purchase LuAnn’s Books Here:

The Making of A Well - Designed Business: Turn Inspiration into Action   

A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to These Podcast Sponsors:

Open Your Trade Account with ARTICLE.com Here!

Be the hero for your clients, and be the solution they need right now with Article.

Other shows mentioned:

Duncan Blair #301

WWLD #541

 

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