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A Well-Designed Business®

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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Now displaying: March, 2020
Mar 31, 2020

Welcome to A Well-Designed Business! LuAnn brings you a very special conversation today, one that may hit very close to home for many of us; mental illness. Bearing that in mind, I must also say that this show was recorded months ago before the word COVID 19 was even legitimately on our radar. Even though the topic of mental illness can be sensitive, it’s important to talk about it.  Whether mental illness affects us personally or affects one of our loved ones, you’re not going to want to miss this intimate talk.

LuAnn’s guest is Leah M. Meyer Perez, and Leah will be sharing how she overcame her own internal struggles while trying to run a business. She wants to share her story and bring it out in the open so that we as a community don’t have to feel embarrassed about asking for help. She encourages an environment of support and care for each other.

Leah M. Meyer Perez is the CEO/Principal Designer of Leah May Interior Design. Like so many of you, from an early age Leah was creative and had a natural talent for interiors. From her artistic flair in art class to tinkering in the garage with her Father, Leah’s path was destined for design.

Leah has earned an extensive knowledge of fabrics and furniture by working for several boutique interior firms including a custom furniture workshop and drapery workroom.

In 2014, taking a leap of faith, Leah opened her residential interior design firm and as you will learn today, Leah has had to overcome more than simply understanding marketing, bookkeeping, and pipeline building in order to be successful.

If you are listening and you are struggling with serious thoughts of anxiety, depression, hopelessness, or isolation, there is no podcast for that. Please reach out, and have a friend help you find qualified help. You deserve to be happy and fulfilled and like Leah, with true professional therapy, it IS possible.

Show Highlights:

  • First: It’s Ok to have fears and insecurities. You just have to find the courage to talk to somebody about them and work through them.
  • Leah shares how her symptoms of mental illness manifested in her personal and business lives.
  • Understand self-sabotaging thoughts and behaviors by learning to be self-aware.
  • Therapy can help you discover the heart of the issues.
  • Learning that she was a negative person and realizing that she had to start being grateful was a turning point in Leah’s life.
  • Appreciate all of the things you’re good at doing.
  • Leah strives to push past the fear of talking about mental illness.
  • What other people think of you does NOT define you.
  • You must be open to help.
  • You cannot change another person, but you can learn to change how you respond to a person.
  • You never know what another person is going through.
  • Share a high-five with someone who you think could use it, and if you’re inclined, tell someone you talk with today something nice so that they have a positive thought in their head when you part.

Resources:

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

Purchase LuAnn’s Book!

The Power Talk Friday Tour

LuAnn Live

WCAA

Exciting Windows

IWCE-Vision

My Doma Studio: A Well Designed Business

Connect with Leah!

Leah’s Website

Leah’s Facebook

Leah’s Instagram

Thank You to This Podcast Sponsor:

Open Your Trade Account with ARTICLE.com Here!

Other shows mentioned to link to and tag in Social Media

Alex Gourlay # 447

Wendy Glaister # 386

Desi Creswell # 475

 

 

Mar 27, 2020

Welcome to A Well-Designed Business, it’s Power Talk Friday! Peter Lang joins LuAnn on today’s show to discuss accounting that is specific to design firms. Peter is a CPA that works exclusively with interior designers, and he will be covering the nuances of the industry. He is also a co-author of LuAnn’s latest book, A Well-Designed Business: The Power Talk Friday Experts.

If you’re a business owner and concerned about how this current COVID-19 pandemic will impact your taxes, you will not want to miss this episode!

Peter Lang is a Certified Public Accountant licensed in Rhode Island and Massachusetts.  He is the founder of The Designer CPA, a CPA firm that works exclusively with business owners in the design industry.  He has worked in public accounting since graduating from Providence College in 2002.  After working for several larger size firms in Boston and Rhode Island, Peter realized his true passion was to start a firm that specifically focused on designers.  

Peter currently resides in Rhode Island with his wife Carmen and their identical twin boys, William and Matthew.  He enjoys running and golfing outside of work.

Show Highlights:

  • The IRS expects you to file your 2019 income tax return by April 15th, or apply for an extension.
  • If you have a Federal or state tax payment that is due, they expect that by the April 15th deadline.
  • Technically you are responsible for Q1 2020 estimated payments by April 15th, as well.
  • HOWEVER, due to the pandemic, the IRS has reset all of the April 15th deadlines to July 15th for the 2019 filing year.
  • This gives everyone an additional 90 days to get all of your information to them.
  • The IRS has NOT changed the Q2 2020 estimated payments deadline of June 15th, so this WILL still be due.
  • Peter addresses which deadline might be better to consider, and why; HSA’s, and sales tax.
  • Peter and LuAnn discuss the stimulus package, how much we might expect to receive, and when it will be sent.
  • What you need to know if you’re receiving unemployment compensation and receive a stimulus payment.
  • Your business may be eligible for relief in the form of a relaxed-rules small business loan. Listen for details!
  • Payroll tax credits, deferments, and managing your cash flow.
  • Things you can do now to be ready in the event another disaster strikes:
  • Get your books in order.
  • Make sure you understand your numbers.
  • Set aside cash for quarterly tax payments.
  • Don’t mingle sales tax collected from customers with your operating cash.
  • Build a reserve of three months fixed operating expenses in a savings account.

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

Purchase LuAnn’s Book!

SPECIAL ANNOUNCEMENT:

  • Event: 19hours
  • Hosted by: Mydoma Studio
  • Monday, April 6th - Thursday, April 9th
  • This is a FREE VIRTUAL EVENT!
  • Presentations Each Day at 11am, 1pm, and 3pm EST.
  • It will be recorded for later viewing.
  • This Is The Industry’s Answer to Covid-19 and Contains Much of the Content That Was Planned for HP Market.
  • DON’T MISS the Solo Presentations by Some of the Industry’s Top Business Leaders and Panel Discussions with Some of the Industry’s Top Designers!
  • To Sign Up, Go to 19hours

Connect with Peter!

Peter’s Website

Book Mentioned:

A Well-Designed Business: The Power Talk Friday Experts by LuAnn Nigara & Friends

Thank You to These Podcast Sponsors:

Open Your Trade Account with ARTICLE.comHere!

Article

FREE Trial! A One-Stop Shop to Keep Everything Organized!

My Doma studio: A Well Designed Business

Kravet

Connect with Your Local Kirsch Distributor Now!

Kirsch

Sponsors You’ll Be Learning More About in the Future:

Jaipur

Monogram

Shows Mentioned:

Michele Williams - Certified Profit First Coach #180

Peter Lang previous episodes: #349, #464

#519 finances at Window Works

 

Mar 24, 2020

Welcome to this episode of A Well-Designed Business! Gabriela Gargano joins LuAnn in this episode to caution us as entrepreneurs about being careful not to apply reasons and rationale to decisions that we are facing because we are reluctant to take the risk.

Gaby also shares some very specific strategies that she is employing as the CEO of her design firm in light of the Corona Virus, which you will likely find very smart and useful! You are going to love these ideas!

After graduating from college with degrees in Art History, Hispanic Studies, and Business Economics, Gaby spent more than a decade at Goldman Sachs, as a sales trader and relationship manager. She simultaneously grew her passion for interior design through real estate investing, renovation, and staging of her properties in Manhattan.

In 2016, she decided to leave finance and establish Grisoro Designs, a full-service interior design firm located in New York City. Gaby’s style blends clean lines with rich textures and eclectic pieces, referencing art, and vintage design. The team's process is anchored in a deep understanding of each client's design goals, functional needs, and lifestyle.

By implementing a transparent process, clear communication, and active project and budget management, they can provide a seamless experience, resulting in a beautiful and functional space that truly feels like home. 

Grisoro Designs has been featured in Architectural Digest, House Beautiful, Domino, and several other publications. Services offered include interior design, full-scale renovations, project management, budget management, art curation, and real estate advisory. 

SPECIAL ANNOUNCEMENT:

  • Event: 19hours
  • Hosted by: Mydoma Studio
  • Monday, April 6th - Thursday, April 9th
  • This is a FREE VIRTUAL EVENT!
  • Presentations Each Day at 11am, 1pm, and 3pm EST.
  • It will be recorded for later viewing.
  • This Is The Industry’s Answer to Covid-19 and Contains Much of the Content That Was Planned for HP Market.
  • DON’T MISS the Solo Presentations by Some of the Industry’s Top Business Leaders and Panel Discussions with Some of the Industry’s Top Designers!
  • To Sign Up, Go to 19 Hours

Show Highlights:

  • Gaby was at Goldman Sachs during the 2008 recession.
  • Decide what you want your business to look like.
  • The indicators that Gaby used to evaluate when it was time to grow:
  • Assessing her past, current, and projected pipeline. She made sure that she was attracting the type of clients that will take her into the future.
  • She recognized that she was so fatigued that she was jeopardizing her ability to deliver her creative best to her clients.
  • She realized that she and the employees she had on board were consistently being pushed to their limits, and this was leaving a lot of room for errors.
  • Working from home is fine, but getting space brings an elevated sense in having your own studio. You’re able to have your full-time employees there, bring on an intern, and have your vendors and clients meet you there.
  • Remember that this Covid-19 crisis isn’t forever.
  • Take this time to learn to work better remotely.
  • Find more ways to be collaborative and keep the lines of communication open.
  • As entrepreneurs, we have to figure out a way to work through this.
  • Focus on business planning in greater detail, such as business expenses, hurdles, goals, targets, etc.
  • Most importantly, do not delay in responding and looking at what changes you need to make in order to protect your cash flow.
  • Make rational, unemotional decisions when you are calm. Make decisions based on thoughtful evaluation with your CFO or whoever helps you with your finances in your business.
  • Commit to taking the actions that you make a decision on.
  • This planning and effort will help to provide you with a peace of mind, which is very important subconsciously for your team. When you’re calm and positive, your team will feel that.
  • Don’t overreact. But don’t NOT act!

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

Purchase LuAnn’s Book!

Connect with Gaby!

Design Firm: Grisoro Designs

Principal: Gabriela Gargano

Gaby’s Instagram

Gaby’s Website

Do YOU Need Help with Your Past, Current, or Projected Pipeline?

Michele Williams: Scarlet Thread Consulting

Kim Merlitti:  KMM Consulting

Thank You to These Podcast Sponsors:

Kravet

For 10% off any Kravet Wallpaper, Fabric, or Trim Enter at Checkout This Promo Code: awdb10

Kirsch

Connect with Your Local Kirsch Distributor Now!

Mentioned Episodes

#519

 

Mar 20, 2020

Welcome to this episode of A Well-Designed Business, it’s Power Talk Friday! LuAnn chats with Sandra Funk about Sandra’s amazing new program for the interior design community.

Her program is called “The Interior Design Standard”. Just wait until you hear about it, you’re going to LOVE this!

Sandra Funk is the CEO and Principal Designer of House of Funk, a greater New York area design firm working wherever great clients need us.

This is interior design with a soul and a sense of place; reflecting your desires, personality, and style.

House of Funk creates thoughtful homes with an emphasis on clean lines and soulful touches, all rooted in tradition.

Sandra is an Accredited Professional for the Sustainable Furnishings Council.

Sandra’s award-winning design work has been featured in publications such as Elle DecorHouse BeautifulThe Huffington PostApartment TherapyAspire Design & Home, and Luxe Interiors + Design.

With almost two decades in the interior design industry, Sandra is launching the Interior Design Standard in the spring of 2020 – a template for designers to utilize her streamlined processes and business structure to bring joy and profit to their own design business.

Show Highlights:

  • Sandra’s program is targeted towards interior designers to guide them on the path of business success.
  • The Interior Design Standard is a program comprised of Sandra’s templates, systems, and processes, delivered in a digital format to help designers run a more efficient, joy-filled, and profitable business.
  • The program includes:
  • Sandra’s design fee calculator - confidently calculate flat design fees in moments.
  • House of Funk’s design agreement, that both clients and designers love.
  • The exact process that each interior design project follows, from the first potential client contact to pitching the photos to press.
  • Four designers beta-tested the program for three months and gave the program rave reviews.
  • LuAnn and Sandra discuss the lessons learned from beta-testing.
  • There’s a lack of standards in the industry.
  • Depending on your situation, the time of implementation will vary but is expected to take approximately 3 months.
  • Sandra asks: Do you want to spend another year wondering if you should edit your terms, update your fees, pass along your trade discount or make a profit on furnishings, or manage client expectations better?
  • The Interior Design Standard purchase is a lifetime membership and 100% guaranteed, but you have to fully implement from start to finish.
  • Sandra’s program costs $3,989, plus any applicable tax.
  • This program streamlines your methods of business management and execution!
  • Sandra wants to see the industry become more professional and profitable. The more profitable the designer the better work you can all do as an industry, and the better high-quality customer service you can offer to your clients.

Resources:

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

Purchase LuAnn’s Book!

Connect with Sandra!

House Of Funk

Sandra Funk is a game changer for our industry. In April, she’s launching the Interior Design Standard - a digital program that covers everything you need for running an efficient and joyful business. Click here to take her FREE Demo Module to get a taste of what’s to come: Interior Design Standard

April 8th: Registration opens

Note: If designers register before April 22nd, they receive VIP access which grants them 3 group Zoom calls with Sandra.

April 22nd: VIP Access closes and general enrollment begins

May 5th: Enrollment closes at 11:59 PM

May 6th: Module 1 is released and the program begins

FREE Trial! A One-Stop Shop to Keep Everything Organized!

My Doma Studio: A Well Designed Business

Podcast Sponsor:

Article

Open Your Trade Account with ARTICLE.com Here!

 

Mar 17, 2020

Welcome to A Well-Designed Business! LuAnn has been considering adding a Wednesday show answering straight-up questions that you ask her via email and SM, and with everything happening in the world right now, she thought this was the perfect time to debut “What Would Lu Do?”

On today’s episode, she will be discussing doing business through a crisis. In the 40 years, she’s been in business, she has had to weather all kinds of crises, such as recessions, acts of terrorism, and viral pandemic scares.

Listen in to learn how you can be smart, strategic, and patient to help you get your business to the other side of this!

Be sure to join her next Wednesday as she shares some additional tips to help you through this difficult time.

Show Highlights:

  • This is critical: 1) Don’t overreact. 2) Don’t NOT act.
  • Cash flow is KING. Everything in your business will depend on your cash flow.
  • The first-level action plan:
  • Focus on sales.
  • Monitor cash flow and keep your vendors paid.
  • Review all money owed to you and collect any outstanding balances.
  • Go through your expenses with a fine-toothed comb.
  • Owner’s pay cuts as loans to the company.
  • Other ideas for consideration:
  • Consider working remotely.
  • Work on projects that you have been ignoring, especially if they generate revenue.
  • Keep a routine.
  • Find your mentors, your peers, set up phone calls, zoom meetings, brainstorm ideas on how to stay productive, how to maintain your clients and how to build your pipeline for when this is a bad nightmare for all of us down the road.
  • LuAnn’s favorite tip from an emergency virtual meeting with her colleagues at Exciting Windows is from Steve Wishnow, who said, “Get Smart - Get Market Share.” He urged the allocation of money to marketing during this time and to not make the mistake of curbing this expense. Don’t go into debt, do everything with common sense. But now is the time to let people know you are here, you will be here and you can be depended on.
  • Find a way to stay positive through this!

Links:

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

Purchase LuAnn’s Book!

The Power Talk Friday Tour

LuAnn Live

WCAA

Exciting Windows

IWCE Vision

Carla Aston

Tips for Building Future Success When Your Interior Design Business is Slow

Episode Mentioned:

episode #242 Carla Aston

 

Mar 13, 2020

Welcome to A Well Designed Business! It’s WTF, Window Treatment Friday! In today’s episode, LuAnn and her friend and co-host of WTF, Vita (Vitalia) Vygovska, cover effective communication between the interior designer and the workroom to ensure a successful project.

One of the private Facebook groups that Vita belongs to is the “Soft Furnishings & Upholstery” group. Prior to this show, she posted a query asking for their stories on the topic of communication, both good and bad, that members’ workrooms have had with their designers.

She received some really good feedback on what worked and what didn’t work, and she and LuAnn will be sharing their collective wisdom with you today.

Listen in to take advantage of what others have learned from their experiences, and remember the most important thing of all: communication is key with everything!

Vitalia Vygovska (Vita for short!), CWFP, MBA, is an award-winning window treatment specialist, author, speaker, mom, wife, and a ballroom dance enthusiast. 

Her company, Vitalia, Inc, provides all-encompassing concierge-level, tech-driven fabrication, measurement, installation, and project management services exclusively for interior designers.

Show Highlights:

  • Vita explains the difference between the detailed estimate and the top-line budget estimate and discusses the proper information that is required from the designer.
  • The right questions contribute to a successful site visit to take measurements and discuss project specifics. It is important for the designer to be present at this visit.
  • If you’re a designer or a workroom new to window treatments, make sure meetings happen when all of the important parties are there.
  • Considerations when choosing types of fabric.
  • You must take ownership and read the detailed estimate, question it, and correct if needed. Some workrooms require the designer to sign it.
  • Vita shares her recommendations for managing outstanding issues on the detailed proposal.
  • LuAnn offers further suggestions on ironing out all the details.
  • Additional communication tips:
  1. Be clear on who is responsible for what.
  2. Be clear on terms.
  3. Use only one way of communicating, preferably email. Be sure to follow up a verbal conversation with a summary email.
  4. Thank your workroom! And keep them in the loop.

Resources:

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

Purchase LuAnn’s Book!

The Power Talk Friday Tour

LuAnn Live

WCAA

Exciting Windows

IWCE Vision

My Doma Studio: A Well Designed Business

Vitalia Inc. Grand Opening!

All are invited to join us for Vita's grand opening!

June 16th, 4-7pm

LuAnn is excited to be there and all are invited to join!

RSVP at Vitalia Inc Events

To learn more about working with Vita and Vitalia Inc: Vitalia Inc

To learn more & register for Vita's course: Profit With Window Treatments

Thank You to This Podcast Sponsor:

Open Your Trade Account with ARTICLE.com Here!

Mentioned Shows:

Links to previous WTF episodes #462, #471

Sandra Funk #02, 145

 

Mar 10, 2020

Welcome to A Well-Designed Business! LuAnn’s guest today is Melissa Lindsay, Co-Owner of Pimlico Interiors, located in Westport, CT. She will be sharing some of the methods and tactics that she and her partner, Jill Kakaletris, use when dealing with difficult conversations and difficult clients.

As #seasoned designers, Melissa and Jill have had their share of difficult conversations with clients and together they have developed a personal philosophy for handling these as well as some actual tips to help you navigate them, too.

Whether you are crafting an email or having a hard person-to-person discussion, there are some strategies here that you can most certainly find useful!

Melissa brings 20 years of luxury residential design experience and award-winning interiors to the firm. Named at home Magazine’s A-list award winner multiple years over, she has been lauded by industry professionals from Celerie Kemble to Bunny Williams.

Show Highlights:

  • Be truthful with kindness and grace!
  • Listen more than talk. This is the only way to truly know what the obstacle is for the client. And if you are reading an email from a client--- read it closely and consider only what it says; don’t make up stuff in your head.
  • Keep to your talking points and be clear and focused.
  • Keep the conversation respectful and unemotional.
  • Know your value and be confident in it.
  • Have a value statement prepared that you are ready to say when you are in a situation that is getting tricky.
  • Keep re-stating your points, rephrasing if necessary, and don’t get dragged into details that are irrelevant. This distracts from the solution.
  • Keep a cache of pre-written emails that you can go to in the tough moments. You can tweak as needed for the present client. This helps in both diffusing your emotion of the current situation as well as saving not having to start from scratch over and over.
  • Stop talking once you have made your points. By continuing to talk it opens the conversation to points that are not core to the current conflict.

Resources:

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

Purchase LuAnn’s Book!

The Power Talk Friday Tour

LuAnn Live

Connect with Melissa!

Pimlico Interiors

Interior Design Standard

East End Interiors Trade

Mydoma Studio: Well Designed Business

Kirsch

Stamford Waterside Design District

March 19this the 4th birthday party for this podcast! Thanks to Kravet Inc for hosting this. Please join us 5:30- 7:30 pm at the Kravet Work Space Showroom at 200 Lexington Ave NYC. You can find the RSVP on EventBrite as well as on the website under the Events Tab.

March 21stto 24th Exciting Windows and IWCE  / March 25th to the 27th

Teaching the Professional Window Coverings 7 Step Process, which is open to the public. Go to Exciting Windows. At the IWCE, Luann will be doing Closing the Sale Begins with Hello, as well as moderating some panels on Profitability with the Vin Man and Michele Williams. Next, LuAnn has a panel with Sara Brennan on Packaging your Process and Working with Window Treatment Professionals with Sara Brennan and Vita. Please visit IWCE-Vision.

April 2nd, Thursday, East End Interiors is celebrating 30 years in business this year and they have invited LuAnn to speak at their showroom in Long Island NY. If you were at LuAnn Live last year, then you know Sal and Enza and you already know what a fantastic family business they run. If you are in the NY Metro area, especially LI, you must make the time to join us so you can see everything they have to help you complete all of your design projects. They are a strictly to the trade showroom featuring furniture, lighting, accessory and more. LuAnn is also delighted to share that they are the Exclusive VIP Experience Sponsor for LuAnn Nigara Live 2020.

High Point Market in April. It all starts with LuAnn’s PTF Tour on Friday, April 24th, 8am to 11:00 pm. Yup, all day, this event is jam-packed, loaded-to-the-gills, with eye-opening A-ha’s and advice specific to your business. LuAnn brings you 3 of her PTF Experts and one of them is Sandra Funk, the CEO of HOF. Sandra will be on an upcoming PTF where you will learn how she truly runs the back end of her business. And then, get to spend the whole day picking her brain? Uhmmm, the price of admission is worth it right there, no question. During the next few days at HP, LuAnn will have several presentations and panels. Saturday, April 25th, she’ll moderate a panel at the showroom of the newest sponsor to join the show, Jaipur, which will be co-hosted by Revelwoods and the Interior Design Society. They will be talking about the Design-Build Process and how to navigate the big-ticket projects.

On Sunday, April 26th, LuAnn will be in the HP Theater at 12:00 noon for a very special one-on-one conversation with a very special friend, designer, and all around outstanding human being…not sure if ASID wants the proverbial beans spilled yet…so just put LuAnn on your dance card! Here’s a hint: If you were at LuAnn Live, you could probably make a good guess as to his name… Sunday at 4:00 pm you can always find LuAnn at the Kravet showroom. This is a wonderful opportunity to see and meet the incredible leadership team atKravet Inc. Later at 6:00 pm Sunday, there will be a special VIP party with Mydoma Studio. YOU are the special VIP :) This is a kickoff event to celebrate this new collaboration, so please join us.

I THINK THIS IS THE PART IN QUESTION

Monday morning, LuAnn will moderate a panel all about Process Leads to Profits. LuAnn’s friend and Process Leads to Profits course teacher, Sara Lynn Brennan will be there along with a few others yet to be announced. This is also hosted by Mydoma Studio. Check LuAnn’s Website later this month for all of the locations and details.

 

Mar 6, 2020

Welcome to A Well-Designed Business. It’s Power Talk Friday! On today’s show, Jude Charles joins LuAnn for a chat about videos, and how important they are to our websites.

He is here to explain that compelling video is achieved through storytelling, and how we can’t have video just for video’s sake. It must be compelling and it must do the heavy lifting of attracting our ideal client to us.

Jude is talented and clearly passionate about helping business owners tap into their unique value by creating the videos that help your clients feel like they already know you.Don’t miss this insightful and inspiring episode! 

Jude Charles is a story-driven filmmaker, brand strategist & speaker. For over 13 years, he has been producing documentaries & videos for purpose-driven entrepreneurs. He lives and breathes YOUR brand. He digs deep to find the compelling stories that no one else knows & then leverages those stories to scale your business.

Show Highlights:

  • Jude shares how storytelling is pivotal to captivating video.
  • The “why” creates the thread for your story.
  • It’s essential to “cut out the fat” of a 3-minute video to focus on the one core story.
  • A great storyteller is also a great editor.
  • LuAnn draws an interesting parallel between filmmaking and design.
  • The Road Mapping Session: Jude explains his strategy when working with a client.
  • Hearing something said a thousand times is not as convincing as seeing it once for yourself.
  • Clients are searching for silver but are sitting with gold. The gold is the content that they’ve already created, but haven’t yet figured out a way to re-purpose.
  • Jude relates some success stories for a closer look at the process and the results.
  • You are invited to check out some of the work Jude has done on his Website.

Resources:

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

Purchase LuAnn’s Book!

The Power Talk Friday Tour

LuAnn Live

Check Out LuAnn’s Second Book!

A Well-Designed Business - The Power Talk Friday Experts

Window Coveringsu

Connect with Jude!

Jude’s Website

Thank You to This Podcast Sponsor:

Kravet

Other guests mentioned for Shownotes and to tag in SM:

Marie Flanigan #89

Pulp Design Studios #176

Arianne Bellezaire # 30

Fred Berns #174

Claire Jefford #237

Nicole Heymer #125

 

 

Mar 3, 2020

Welcome to A Well-Designed Business! In this episode, LuAnn chats with Jaclyn Lankiewicz, the woman behind the Instagram handle, Jaclynmari_.

She is the principle of Jaclyn Marie Interiors based in Long Island, NY.

Her journey into interior design, like many, has not been a direct line. Basically, Jaclyn created an Instagram page that was getting so much attention that it prompted person after person to ask her if she would design their space. As you will hear today, her response was, “I finally said to myself, ok, let me do this”.

Jaclyn created an Instagram that has created a design business, and since you already have a design business and want to create more clients through Instagram, perhaps you’ll find her tips to be very helpful.

Listen in to see what we can learn about how to attract clients through Instagram!

Show Highlights:

  • Keep your feed neutral, bright, and uncluttered.
  • Edit your pictures properly, paying close attention to wood tones.
  • Be strategic about what and where you’re posting.
  • Keep an eye on your nine squares.
  • A picture of herself, a zoomed-in picture of styling, and a larger picture, such as a whole living room or whole kitchen is another tactic that Jaclyn likes to use.
  • Sharing a little of her personal life through Instagram helps people feel connected to her.
  • Another tip that Jaclyn offers is tagging retail vendors because they re-post a lot.
  • Jaclyn likes to share designers on her story (but not on her feed), and details the reasoning behind this.
  • Answering every message and comment from followers is a great way of engaging with them and inspiring trust.
  • How to identify someone whose work you’d like to share, and how to reach out.
  • Understanding your “why” and saying no to those you don’t wish to collaborate with.
  • Posting new content every day shows your followers that you’re reliable.
  • Jaclyn mentions apps that she finds helpful: Videoshop, Unfold, rewardStyle, VSCO, Snapseed, Retouch, and Planoly.

Resources: 

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

Purchase LuAnn’s Book!

The Power Talk Friday Tour

LuAnn Live

Connect with Jaclyn!

Jaclyn’s Website

Jaclyn’shouzz

Jaclyn’s Instagram

Wingnut Social

East End Interiors Trade

Thank You to These Podcast Sponsors:

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Other guests mentioned from previous episodes:

Sara Lynn Brennan #’s: 463, 514

Darla Powell #’s: 203, 330

Kim Merlitti #’s: 361, 442

Sandra Funk #’s: 2, 145

 

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