A Well-Designed Business® | Interior Design Business Podcast

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
RSS Feed
A Well-Designed Business® | Interior Design Business Podcast









All Episodes
Now displaying: November, 2019
Nov 29, 2019

Welcome to Power Talk Friday! We have Vanessa Shepherd, the owner of She's Got Vision, on the show with us today. Vanessa is all about efficiency. She has won awards, she has been recognized in her community and she knows just how busy most creative business owners are. In today's episode, she talks to us about how hard it is for creative entrepreneurs to find the time to get everything done in their businesses, especially if they have a family to manage as well. She shares strategies for growing your design business through Pinterest and some really helpful tips for managing your time so that you can live a little too. She also explains what you need to do to really stand out from the crowd, so be sure to tune in, to find out more.

Vanessa graduated from NAIT with honors for her degree in Business Administration. She is a content marketing professional and she helps business owners to be seen, increase the traffic to their websites, and build lasting relationships. Her specialty is social media marketing, and she loves to use Pinterest as a platform for visibility. Listen in today, to benefit from Vanessa's wisdom and experience.

Show Highlights:

  • Vanessa loves to be as efficient as possible.
  • There's a big update coming for Pinterest.
  • Vanessa explains what a pin title is, on Pinterest.
  • Pinterest wants to make titles more purposeful.
  • Later is a great scheduling tool.
  • Pinterest is an important search engine.
  • Some strategies for using Pinterest to drive potential clients to your website.
  • Allowing someone else to help you have the time to do what you do best.
  • Video is big everywhere on social media right now.
  • Pinterest can be used as a good cross-promotion tactic.
  • Some tips to capture people's attention in the first three to fifteen seconds of a video.
  • Good quality photos are a must on social media.
  • The process of pinning.
  • Find content that can educate, inspire, or entertain your audience.
  • Showcasing your work in multiple ways to drive more traffic to your website.
  • Being consistent with your pins is very important.
  • Vanessa has a Pinterest audit that you can download for free on her website. Go to She's Got Vision
  • How Vanessa helps people improve their strategies for social media.


Vanessa Shepherd is a content marketing professional at She's Got Vision, helping business owners to get visible, drive traffic to their websites, and build lasting relationships with their audiences. Vanessa specializes in social media marketing, and her favorite platform for visibility is Pinterest! She graduated with honors from NAIT with a degree in Business Administration and from the University of Alberta with a master's in Communications and Technology. When she's not creating strategies, running ads or pinning her heart out, you can find Vanessa traveling and gardening with her husband and their two Airedale Terriers.

Previous shows mentioned in this episode:

Amber De La Garza #385

Summer Tannhauser #292

Allison Fannin #223

Kate Ahl # 331


Website: primary: She's Got Vision Blog 

course microsite: 

Blog: She's Got Vision Blog

LuAnn Live



Instagram: She's Got Vision

Facebook: She's Got Vision

Pinterest: She's Got Vision

Free Pinterest audit checklist: She's Got Vision


Nov 26, 2019

Welcome! Today, we have Christina Bruce, the principal of Christina Bruce Interiors in Vero Beach, Florida, with us on the show. Christina was one of the VIP attendees at the LuAnn Live, It's About the Conversation event, earlier this year. LuAnn asked each VIP to let her know, in the months following the event, what they have done and achieved based on what they learned, and the people they met there. So, Christina messaged LuAnn recently, with a long list of the positive things she identified in herself and her business, from the event. In today's episode, she shares the serious questions she had been asking herself about her business, before attending LuAnn Live. She then goes on to describe the things she put into action and the remarkable 180 degrees turn around that she created in her business, as a result of attending the event. Listen in, to hear about the incredible way that Christine transformed her business.

Christina started her company in Savannah, in 2009. She then completed several residential and commercial projects in Florida, Georgia, South Carolina, and North Carolina. Christina received an award for excellence for the work she did on a medical center from the Indian River County Chamber of Commerce during this time, and she was also invited to be a guest designer on ABC's Extreme Makeover: Home Edition.

The love of her hometown, Vero Beach, drew her back there in 2012. Christina has had the opportunity to further her experience and influence by working with some of the most established communities in Vero Beach, and by helping to complete residential and commercial projects in Texas, New York, and internationally. Tune in today, to learn about the lessons that Christina has learned and the actions she's taken to transform her business.

Show highlights:

  • Christina explains why she decided to go to the LuAnn Live event.
  • Attending LuAnn live pulled Christina out of the negative head-space that she had been in before attending the event.
  • LuAnn Live was like a designer's support group for Christine.
  • Christina talks about the significant conversation she had with Taylor Spellman.
  • Learning to look at her motivation, rather than her goals.
  • Parenting always takes priority.
  • Cat and Christine keep on learning together.
  • Some of the actions that Christine has taken.
  • Christine's experience is in high-end residential design.
  • Becoming successful within the demographics of where you live.
  • What Christine learned from Dala al Fuwaires.
  • There will always be times when the things we do don't work.
  • You have to risk failure to succeed.
  • There are some things you should never fake.
  • Christina describes the Christina Bruce Collection, for David Francis Furniture.
  • Talking about partnerships.
  • Podcast green is a wonderful color!


Christina Bruce graduated Magna Cum Laude from the Savannah College of Art and Design (SCAD). The Interior Design program at SCAD has been consistently ranked as the number one program in the nation. It is here that Christina not only formed a strong foundation of design principles, but also a true passion for interior design.  She formed her own company in Savannah in 2009 and completed several residential and commercial projects in Florida, Georgia, South Carolina, and North Carolina. During this time, she received an award for excellence for her work on a medical center from the Indian River County Chamber of Commerce. She was also invited to be a guest designer on ABC’s Extreme Make-Over: Home Edition where she helped complete the design of the dining room and master bedroom of the home being featured. Savannah’s charm enriched her experience, but the love of her hometown of Vero Beach drew her family home in 2012.

In her time in Vero Beach, she has worked with some of the finest architects and builders which has helped to shape her corporate philosophy and relationship with clients. She has had the opportunity to further her experience and influence by not only working with some of the most established communities in Vero Beach but also helping to complete residential and commercial projects in Texas and New York, as well as internationally. She looks forward to many years of successful relationships and projects with the clients and communities with which she is fortunate to work.

Previous shows mentioned in this episode:

Vanessa DeLeon # 18

Dala al Fuwaires # 392

Taylor Spellman #467, 106

Shauna Lynn Simon #76, 84, 102

Cat French #376

Nancy Ganzekaufer- Niche is Rich #15

Nicole Heymer #125, 317, 466

Kae Whitaker #114, 259, 274

Michele Williams #180, 395   

Carolyn Flannery #453


LuAnn Live

LuAnn Nigara Book

Power Talk Friday

Link to IG post announcing color collection PodGreen named for me

David Francis Furniture

Clem Schaub Architect Vero Beach Florida

Christina Bruce Interiors



Nov 22, 2019

Welcome to Power Talk Friday! Claire Jefford joins us on the show once again today! Claire is an interior decorator, business coach, leader of the designer Facebook group Interior Design Business Strategies, a vlogger, and author of a chapter called Managing Client Expectations in LuAnn's second book, A Well-Designed Business, The Power talk Friday Experts, Volume 1. In today's episode, Claire takes us through her initial process. She shares her wealth of information about the best practices for handling all aspects of consultations with clients. Listen in today to learn how to set the tone for success right from the outset.

Claire started her award-winning decorating firm in 2011, and in 2017, she started a second business as a business coach. She is passionate about having organized processes, marketing, and creating videos. She was voted #3 Top Influencer in 2018, and she runs an active Facebook group called Interior Design Business Strategies, with more than 3000 design professionals from around the world. Tune in now for more!

Show highlights:

  • Being upfront about the way that you work.
  • Managing your clients' expectations, educating your clients, and communicating effectively.
  • Claire talks about her templated email system.
  • Setting the tone right from the start.
  • Claire always asks for payment upfront for consultations.
  • Keeping clear logs of everything.
  • 3-D design is the way to go!
  • Claire talks about what she brings with her to consultations.
  • Helping people as much as possible in two hours.
  • Clients like structure.
  • You have to let your clients know what you do.
  • Little things can go a long way.
  • Confidence is key!
  • Claire has some fabulous packages available.
  • Claire explains what WidWil is all about.

Previous episodes mentioned in the show:

Maria Killam #58

Fred Berns #174

John and Theresa Dorlini (Circle Design Studio) #380

Claire was previously in episodes #237 and #325


Website -


Facebook Group:

Blog post Claire mentioned in the show:

The Initial Phone Call: 5 Must-Ask Questions -



LuAnn Live:

LuAnn's Favorite Resources:

Nov 19, 2019

Welcome! Today, we have Laurence Carr, the CEO of Laurence Carr Design, with us on the show. Although Laurence opened her design firm just a short eighteen months ago, she is already running it with the clarity of a seasoned CEO. She has a very well-structured business plan and her goals are right in front of her. In today's episode, she explains how she managed to get her business up and running so quickly and she also shares with us her well-thought-out business plan. Laurence is truly an impressive businesswoman so be sure to listen in today, to learn about the clear and intentional way she runs her business.

Laurence is helping to shape our cultural dialogue through her work, her speaking engagements, and her blog, "Beyond Aesthetics". Her focus is on combining sustainability with quality, and she is a GREEN Leaders Accredited Professional, and a Member of the Sustainable Furnishing Council. She is is a leading voice in the field of Holistic Interior Design and she's been featured in Forbes, The Wall Street Journal, Business of Home, Domino, Apartment Therapy, Sotheby’s Home, House Tipster and Style Matters. Laurence won the BUILD awards from Homes and Gardens UK in 2019, and she was nominated for the ASID National Awards 2019 for “Design for Humanity”. In March of this year, she was invited to be one of the 30 speakers of the Circular City Week in New York. And this summer, Laurence Carr Design successfully unveiled "The Restorative Room", in Southampton New York, for the Hampton Designers Showhouse 2019. Tune in now, for more!

Show Highlights:

  • Laurence talks about the advisory board that she recruited to help with business strategy.
  • It helps to get advice from people outside of your industry.
  • Everything that Laurence does is done with clear intention.
  • Laurence wanted to build a business with multiple revenue streams.
  • Thinking about the impact of stress on people's lives.
  • Considering not only how things look, but also how they feel, when making choices.
  • Working with Leslie and Sam, of Savour Partnership.
  • About the immense value that Laurence found in creating her e-boutique.
  • How Laurence grew her email list.
  • Working with freelance designers.
  • Laurence talks about her interview process.
  • The systems and processes she uses in making selections for her e-boutique.
  • Earning money on the side, from affiliate marketing.
  • It all comes down to the systems you use.
  • It's very important to keep your goals in front of you.


Born in France and now living in NYC, Laurence Carr has an inherent appreciation for art and design—she is a natural aesthete. Before launching her interior design practice, Laurence was a professional ballet dancer, singer,  stage director, and fashion event manager. Today, she is recognized for her application of wellbeing principles and ancient techniques in high-end residential interior design.

Laurence believes luxury interiors don’t have to be sterile and soulless. Instead, her projects encourage mindful living and create harmony, whilst attaining a level of sophistication that develops from layering modern art, furniture, antiques, and accents.

Having lived, worked and traveled in Europe, Asia, Australia, and the US, Laurence’s design aesthetic is influenced by her love of different cultures and deep appreciation of art. She brings an international approach to each project—whether its sifting through antique galleries in Paris or sourcing hand-woven rugs from the villages in Nepal, Laurence’s knowledge and network allows her to find and assemble unique items for you.

Previous shows mentioned in this episode:

Nicole Heymer #466, #317, #125

Andrew Joseph #39

Dennis Scully #459

Savour Partnership #209 and #458


Website: Laurence Carr

Facebook: Laurence Carr Design

Instagram: Laurence Carr Design

YouTube: Laurence Carr


Nov 15, 2019

Welcome to Power Talk Friday! We are delighted to introduce you to Wendy Cohen today. Wendy is the founder and CEO of a suite of Powerhouse Companies comprising of PowerHouse Advisors, a consulting firm, PowerHouse SMART, a luxury industry education and networking leadership community, and PowerHouse Recruiting, which is a division of the consultancy, PowerHouse Advisors. This expert group of companies is committed to serving the best people in the luxury industry by teaching and speaking to them about luxury, and educating them about new luxury technologies. Wendy herself is a powerhouse lady, and in today's episode, she talks to us about building a company culture, creating a complete customer experience, and what it takes to get ahead in business. She also discusses the Luxury Home Conference that is coming up in Chicago, in February, where she has invited LuAnn to be the keynote speaker. Listen in today, to find out what this dynamic and special lady has to share!

The family of PowerHouse Companies was formed in 2006. It is recognized most for successfully guiding hundreds of luxury industry brands and firms in the fields of design, build, and development, across the US and in Canada. PowerHouse SMART was also formed in 2006. It was intended to power-up the very best leaders in the luxury market by creating a platform for elite relationship building, to lead to business collaborations, new business development, referrals, knowledge sharing, and cutting-edge education. Then, in 2015, PowerHouse Recruiting was created as a division of PowerHouse Advisors, to continue with the exceptional recruiting and placement guidance that was established under the consultancy umbrella. Tune in today, to learn what it takes to win in the arena of luxury design, build.

Show Highlights:

  • Wendy started her career as a realtor.
  • Wendy was part of a four-person team in a building company that grew the company from having ten employees to eventually having 120 people working there.
  • Creating a culture in her company.
  • Great success for builders doesn't come overnight but it is possible.
  • Growing the design, build concept.
  • Teaching her sales team about the complete experience was the thing differentiated from any other builder that a consumer might be going to, in 1989.
  • You don't brand yourself. Your audience brands you.
  • Treating sub-contractors, tradespeople, and suppliers with respect, as if they are part of your company.
  • In 1995-1996, Professional Builder Magazine named Wendy's company one of the best eight companies to work for in the nation.
  • Being selected by Custom Builder Magazine as Custom Builder of the Year.
  • The satisfying way that Wendy's vision for the company became contagious.
  • Consulting with other companies to teach and advise them about systems, processes, and how to replicate Wendy's success.
  • For ten or eleven years, Wendy's main focus was on business development.
  • Consulting about recruiting, and helping everybody grow, is where Wendy finds herself today.
  • Wendy views the placements that she makes within other companies as a reflection of her reputation.
  • Wendy talks about PowerHouse Smart. This is how she gives back to her community.
  • Wendy is all about sharing and giving.
  • Every month, PowerHouse Smarts had one big event, called the Builder Architect Hard-Hat Tour.
  • PowerHouse Smart is always looking to grow like-minded individuals. This is why they host a Luxury Conference every year.
  • The next PowerHouse Smart Luxury Home Conference is being held on February 5th, 2020, in Chicago. LuAnn has been invited to be the keynote speaker.
  • Wendy explains what will be happening at the upcoming Luxury Home conference.


Wendy Cohen CEO

PowerHouse Companies

PowerHouse Advisors, LLC

PowerHouse SMART®

PowerHouse Recruiting, LLC

Wendy Cohen is the CEO and Founder of the PowerHouse Group of Companies comprised of PowerHouse Advisors™, a consulting firm, PowerHouse SMART®, a luxury industry education & networking leadership community and PowerHouse Recruiting, a division of the consultancy PowerHouse Advisors™ LLC.

The family of PowerHouse Companies was formed in 2006 where it is most notably recognized for successfully guiding hundreds of luxury industry brands and firms in the design, build and development arena across the nation and in Canada. PowerHouse Advisors’ profound impact is working with owners and senior managers in refining business development efforts, implementing process improvement platforms, developing operating systems and procedures, properly managing and executing manpower and creating strategic growth plans.

PowerHouse SMART® also formed in 2006 was intended to power-up the best of the best leaders in the luxury market by creating a platform for elite relationship building leading to business collaborations, new business development, referrals (give and get), knowledge sharing and cutting-edge education. From the onset, the goal was to bring all the talents needed to create an ultimate luxury project and educate on the value of collaboration at the highest level. Today PowerHouse SMART® supports leaders in the industry in growing their businesses with over 30 events a year, an Annual Luxury Conference and a robust online connection website. While PHS operates in the United States Midwest Market, there has been discussion for future plans for expansion via franchise opportunities tying other local luxury market chapters to the headquarters in Chicago.

PowerHouse Recruiting™ was created as a division of PowerHouse Advisors in 2015, to continue the exceptional recruiting and placement guidance established under the consultancy umbrella. PHR as a dedicated division can help more employers and career-minded candidates find the perfect fit for continued success and growth.

PowerHouse Recruiting is unique in that recruiting services are performed as if the employer owner was personally conducting the screening and recruitment process. PowerHouse Recruiting has proven results in supporting trusted colleagues in the luxury design, build, develop and real estate industry in hiring top talent from CFO to Design Assistant. Wendy Cohen has over 30 years of luxury industry experience and is often referred to as the ultimate power connector, with an exceptional network among top-tier professionals. PHR connects the right people (top talent candidates) to the right career opportunities (employer client’s job openings). PHR believes there is such a thing as a perfect fit.

The PowerHouse Group of Companies is dedicated to being experts in the luxury industry by teaching luxury, speaking about luxury, educating on new luxury technologies, building new relationships every day, and proudly serving the best people in the industry.

Previous episodes mentioned in this show:

Claire Staszak #166

Nicole Heymer #125, #317, and #466


Conference Registration: Power House Smart

Instagram: Power House Smart

Facebook: Power House Smart

LinkedIn: Power House Smart

PowerHouse Smart


Nov 12, 2019

Welcome! Today we have Cheryl Clendenon, the CEO of the Florida-based design firm, In Detail Interiors, with us on the show. Cheryl is one of our industry’s boldest, smartest, and funniest ladies, and she’s always willing to generously share her business expertise and advice with those who would like to learn from her. In today’s episode, she offers some very valuable advice about crafting conversations and steering them to where you want them to go. Be sure to listen in today, to find out what she has to share.  

Cheryl is a master of sales. She's a truly outstanding professional who has been in business for more than 19 years. She operates a full-service design firm, a retail location, and a business Facebook group and she understands she has to make her money intentionally, rather than with luck or by accident. Tune in today, to get some priceless tips from Cheryl.

Show Highlights:

  • The copy on Cheryl’s website is awesome!
  • You need to know your audience.
  • Carefully considering what your website says about you.
  • Learning to guide your clients down your path.
  • There are many people are too timid to reveal their personalities on their website. This is very limiting.
  • Cheryl has an incredible Facebook group, called Small Business Think Big.
  • How to best position your design firm.
  • It all starts with the way you present yourself on your website.
  • Learning to not be afraid to talk about money.
  • Projecting your income.
  • People tend to be a little resistant to the idea of minimum expenditure at first.
  • The nuances of how to get what you want.
  • Sales is a win-win game.
  • Positioning yourself in the very best way possible.
  • Giving added value is a formula for success.
  • Cheryl explains what her training focuses on.
  • Cheryl looks at how much money she’s going to make on every job she does.
  • For Cheryl, the words have to be right.
  • Cheryl helps you think big about your small business.
  • Cheryl’s fees are based on a combination of design fees + a contracted minimum expenditure on products

Previous shows mentioned in this episode:

Chris Ramey #345

LuAnn Nigara Resources

Vita’s course link: Profit With Window Treatments

Sara’s course link: Process Leads to Profits

My Doma Studio: A Well Designed Business

Well Designed Article

In Detail Interiors

Cheryl’s FB Group: Small Business Think Big

Cheryl's Instagram: In Detail Interiors

Cheryl's Pinterest: In Detail Interiors

LuAnn’s FB Group

Nov 8, 2019

Welcome to Window Treatment Friday! Today’s show is brought to you by, our newest sponsor. Last week, we learned from Matt Johnson, the National Sales Manager, and  Sarah Frost, the Brand Manager, for Kirsch Drapery Hardware, how the Kirsch team is on a mission to breathe new life into their company, which is more than a hundred years old. And today, we have some big news! If you would like to learn more about window treatments so that you can incorporate them into your business as an added revenue stream, Vita and LuAnn have the answer for you! Vita will be teaching an eight-week course, called Window Treatments and Profits for Designers, starting in January. Listen in, to find out more.

Vita and LuAnn know just how profitable window treatments are. They want to share their knowledge and experience with you so that you can also develop the skills and confidence you need to make a profit from window treatments. The Window Treatments and Profits for Designers course will meet via Zoom so this means that you can be anywhere in the world to do it. You either can join Vita live, in real-time, or you can watch the replay at your convenience, and still get all the magic. The course will be run in conjunction with a private Facebook group, for support and extra time to answer questions. We will be opening the course in the next week or two, so go to Luann Nigara Profit With Window Treatments or Profit With Window Treatments, and leave us your email address so that you can be first in line when the registration opens.

In today’s episode, we will be talking about the different types and categories of window treatments. There’s a myriad of different custom window treatments available out there, so Vita’s way of simplifying things is to break everything down into two main categories- hard and soft window treatments. Vita and LuAnn will then give us an overview of the different types of window treatments in each category, listing and explaining the various types of treatments and the pros and cons of each one. Be sure to tune in today, to hear what they have to share.     

Show Highlights:

  • Vita gives her personal take on hard window treatments overall, as a category.
  • Generally, hard treatments consist of blinds, shades, and shutters.
  • The main purpose of hard treatments is functionality, which is usually light control, privacy, or glare control.
  • Vita explains what soft treatments are.
  • Although soft treatments are generally there to add to the aesthetic value of a room, they can still be functional.
  • The pros and cons of blinds.
  • The rebirth of roller shades.
  • Comfortex will supply cellular shades in any color.
  • Talking about shutters.
  • Woven wood shades are very popular with designers.
  • The different types of soft treatments in the category.
  • LuAnn explains what she likes about drapery panels.
  • Roman shades are very versatile.
  • Some useful resources for you.

Previous shows mentioned in this episode:

Kirsch #479


LuAnn Nigara

Vitalia Inc


Kravet Inc

My Doma Studio: A Well Designed Business

Exciting Windows


Window Fashion

IWCE Vision

Window Works

To sign up for the Window Treatments and Profits for Designers course, go to Profit With Window Treatments or Profit With Window Treatments

For a free PDF download of this episode, go to LuAnn Nigara.

Nov 5, 2019

Welcome! Today, Julia Marcum, half of the dynamic duo of Chris Loves Julia, joins us on the show. Julia started blogging more ten years ago, and her readership has grown to include millions of people. In 2016, Chris left his day job to join Julia as a blogger on a full-time basis. With their blog, this remarkable couple shares their original, authentic, and sincere perspective on the daily coups and challenges of their DIY home renovations. People follow them to learn how to improve their space and to get inspiration, tips on trends, and motivation to get things done. In today’s episode, Julia explains that they know exactly why they’re doing what they do, and they know who they do it for. This particular component is vital to your success as a business owner, so be sure to listen in today, to hear what Julia has to share.

Chris and Julia are a fresh, honest, and creative DIY duo, blogging about the daily feats and failures of renovation. They offer their loyal readers a mix of large-scale renovations, quick DIY projects, budget-friendly ways to revamp their spaces, and items to splurge on, as well as a few personal stories to remind their readers that they’re real people, too. They were named as one of Better Homes & Gardens’ Top 10 DIY bloggers. Tune in today, for more.

Show Highlights:

  • Julia explains how she and Chris came to realize that they should combine their talents and work on the blog together, on a full-time basis.
  • Creating the right kind of content to post on Instagram.
  • Knowing what you want to be known for.
  • What you’ll find on their blog, and what you’ll find in their Instagram stories.
  • There are zero downsides to growing your Instagram presence.
  • Creating consistent, quality content based around your niche.
  • Consistency and quality content is key to getting lots of Instagram followers.
  • Julia doesn’t have a photography background and yet she took all her own photos until three months ago.
  • Figuring out photography.
  • Educating your photographer about what you want.
  • Being intentional about the look that you’re creating in your photos.
  • Julia explains why people are following her.
  • The difference between just posting a picture, and creating content.
  • Choosing where to best utilize your energy.
  • The best way to connect with your Instagram Stories audience.
  • Julia talks about the two courses she teaches, Working With Brands and Growing Your Influence.


Website: Chris Loves Julia

Instagram: Chris Loves Julia

Propertee: Chris Loves Julia

Facebook: Chris Loves Julia

Pinterest: Chris Loves Julia

Youtube: Chris Loves Julia

Good Influencer

Good Influencer on Instagram

Link Previous Shows Mentioned:
Shea McGee #236, #270
Amber Lewis #169, #184
Nicole Heymer #125, #466
Jamie Lieberman #454
Fred Berns #22, #174

People who inspire Julia:

Jessica Helgerson Interior Design

Instagram: Josh young Design House

Don’t forget when you place your next order on any Kravet fabric, wallpaper, or trim, to use the code AWDB10 at checkout, to get 10% off any one purchase.  Go to Kravet to place your order.

Nov 1, 2019

Welcome to another episode of Window Treatment Friday! Today, we're introducing you to Kirsch, our newest sponsor for A Well-Designed Business. Kirsch has been an industry leader in drapery hardware for more than one hundred years, and they also have a custom window coverings program. For today's episode, we have Matt Johnson and Sarah Frost with us to talk to us about the latest innovations that Kirsch is bringing to the design and window treatment community, so tune in, to find out more!

Kirsch was started in 1907 when Charles Kirsch invented the first curtain rod and telescoping rod. His goal was to connect with people around his fantastic products. Soon after inventing his innovative curtain rods, Charles published his first style book,  to guide purchasers of drapery hanging specialties.  The first Kirsch patented lace curtain rod was created in 1923, and then Charles designed the deluxe cut-to-measure drapery, which was one of the most important developments in drapery hardware history. For the next fifty years, the Kirsch brand continued to incorporate many more innovative advancements that would change our industry forever.

Matt Johnson is the National Sales Manager of Kirsch Drapery Hardware. He leads a team of experienced sales professionals representing over 100 years of the Kirsch brand. Over his 22 years in the window coverings industry, Matt has sales experience in multiple channels of business including National Retailers, Independent Retailers, Builders, Contract and Commercial Accounts and Distributors.  His rich background and understanding of the window coverings industry have allowed him to apply his passion for working with business owners and designers to develop sales and marketing strategies to improve sales and service.

Sarah Frost is the Brand Manager for Kirsch Drapery Hardware. She oversees a talented team that creates conceptual designs and implementation of the marketing initiatives for the drapery hardware launches and projects. Sarah has experience in hard window coverings as well as drapery hardware from her previous positions as a product manager and in sales. Listen in today to find out what Matt and Sarah have to share about our newest sponsor, the Kirsch brand.

Show Highlights:

  • Matt gives us a synopsis of Kirsch, and it's long and rich history in the window coverings industry
  • Sarah has lots of fresh, new ideas for the Kirsch brand.
  • Breathing new life into the brand through engaging with the trade.
  • There are currently so many new and improved drapery hardware options available.
  • Kirsch provides great resources to educate the design community about their complicated product.
  • Sarah discusses how she and her team are revising and revamping the way their products are produced and presented.
  • It all starts with the numbers.
  • Keeping abreast of the latest trends.
  • Creating a digital price list has made all the difference.
  • The new styles and colors that Kirsch is coming out with are very different from what people are used to seeing in their Buckingham collection.
  • The texture of natural wood products is really beautiful.
  • The craftsmanship of their new finishes is really impressive.
  • Matt explains the features of their new and improved motorized drapery tracks.
  • Sarah discusses all the aspects of the business that have been redone.
  • Their brochures have been redone for the designer to the client.
  • What the resource library is all about.
  • You will be able to see Kirsch's new products at the IWCE Expo in Charlotte in March 2020.


Website: Kirsch

Instagram: Kirsch

Twitter: Kirsch

Facebook: Kirsch