Today With LuAnn Nigara:
Join me on the last show of 2023 to do a quick recap of the best episodes we had this year! From inspiring events like LuAnn Live 2023 to the launch of our docuseries, "The Making of A Well-Designed Business," it has been a journey of growth and connection. 2023 brought valuable lessons, including the importance of self-care. Stay tuned as we recap the top 10 most listened episodes of the year!
What’s new with LuAnn Nigara
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
AWDB
840: Jean Stoffer: Work in Harmony Through Every Season of Life
842: Joshua Smith: Sell the Experiences, Not the Commodity
847: Flashback Friday: Chris Loves Julia: Quality Content Creation is Key to Their Success
844: John McClain: Turn Failure into Success
843: Power Talk Friday: Carla Titus: Think Like a CEO By Outsourcing Your Numbers
849: Power Talk Friday: Staci Davidson: Why You Need Someone to Handle Everything But Design
846: Kellie Burke: If You’re Not Failing, You’re Not Risking
845: Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating
TIE
179. Nancy Ganzekaufer: The Stories We Tell Ourselves: Navigating Conflicting Messages About Money
181: Sandra Funk: A Million Dollar Mindset for Setting Boundaries and Standing in Your Space
177: Katie McDonald: Gaining a Competitive Edge Through Self-Care
180: Jude Charles: Breaking the Silence: Overcoming Burnout and Embracing Wellness
182: Amber de la Garza: The Power of Prioritization: Reimagining Productivity and Embracing Balance
183: Claire Jefford: Content is Queen: Leverage Video Content That is True To You
178: Eileen Hahn: Unlocking Your Joy: Strategies for Personal and Professional Fulfillment
WTFP
161: Lynn Eastergard: Qualify Your Clients By Charging Consultation and Retainer Fees
167: Nicole Heymer: How to Find and Highlight Why Someone Should Buy From You
134: Deb Barrett: Why Textiles Matter
122: Jill Ballew: Her System for Chasing Post Installation Issues
137: Richard Bernath: Networking for a More Profitable Window Treatment Business
169: Lori Ann Jones: Broke to Stoked! Building a Profitable Window Treatment Business, the Lean Way
164: Julie Wood: Let Passion and Enthusiasm Be Your Guide
The “3 Fives” Routine: 15- Minutes A Day To Uplevel Your Whole Life by Joshua Smith
Profit Insiders Academy with Nancy Ganzekaufer
Today, I am joined by Delyse Berry, owner of Upstate Down, an interior design studio and real estate brokerage, with also a home decor store. Delyse uses a process built around a holistic approach which entails a clear formula for clients to understand what they do, their vision , and the best execution process. This framework delivers an incredible experience for clients, a streamline process for them, and has grown their business faster and more effortlessly. Listen in to get the details!
Pick It Apart
[3:07] How Delyse shares the process with clients without overwhelming them.
[10:30] Trusting yourself so others can trust you.
[12:36] Delyse breaks down what is on the spreadsheet that clients see, and the spreadsheet that only she and her team see.
[17:00] Backing up all of your documents.
[24:03] How Delyse built momentum in her business in such a short period of time.
[:55] Since they charge hourly, Delyse shares how they track the hours and how they invoice.
LuAnn Nigara and Delyse Berry's Ah-Ha Moments
“The execution process is as important as the end result.” - Delyse Berry
“I think the industry needs to look at the way in which it is executed. If a client isn’t happy about something, we need to look at how we contribute and deliver the news to them.” - Delyse Berry
“Laying out as much up front as you can during your initial conversation with a client is very important.” - Delyse Berry
“A beautiful outcome can’t come from a crappy process.” - LuAnn Nigara
More About Delyse Berry
CEO & Principal Broker. Rhinebeck resident by way of New Jersey and Brooklyn. Interior Designer and Principal Broker with 10+ years experience in high end Real Estate in the Hudson Valley. Holiday enthusiast, treasure collector, and proud mama. Is secretly re-designing every room she enters.
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
AWDB #466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What?
AWDB #930: April Gandy: The Key to Managing a Successful Renovation Project
Today on A Well-Designed Business I am joined by Erin Moore. After more than a decade of experience as a sales leader in the often male-dominated tech, Erin developed a female-focused approach that she wasn't finding in
traditional sales books. Now, she passionately teaches women how to sell in an authentic and personal way through her business, A Sales Conversation.
Erin is here with actionable steps on how we can open our minds, expand our skill sets, and practice the art of effective selling by navigating through the three modes of selling: transactional, neutral, and emotive.
Pick It Apart
[1:38] LuAnn asks Erin about her philosophy on sales.
[10:42] Erin talks about the importance of being able to pivot between sales modes based on the conversation.
[15:18] Erin defines relational, transactional, and neutral as sales mode terms.
[20:51] LuAnn and Erin discuss how to move forward with this mindset and the importance of being in community with others and taking care of ourselves.
[28:48] Erin speaks to the importance of building skills, getting coached, and practicing.
[37:23] Erin shares how knowing and owning your strengths is directly related to your pricing and value.
[42:17] LuAnn and Erin discuss the practice of deregulating the nervous system.
LuAnn Nigara and Erin Moore's Ah-Ha Moments
“Don't lose that person that's compassionate and passionate and wants to help and so please, but just expand and then open your mind that there are skill sets that you can learn and one of them is sales. So you can still be you, but you actually have skills.” – LuAnn Nigara
“I want to let every woman know your whole self is also clear, direct, firm sets boundaries, says no.” – Erin Moore
“The difference between somebody who's skilled and somebody who isn't skilled in relationship to sales is you know how to pivot in and out of those three things of transaction of neutral, and emotive.” – Erin Moore
“When we're inside the bottle, we can't see the label.” – Erin Moore
“It's not one size fits all, it's helping and trying to identify where our strengths are. And then, to [Erin’s] point, expanding to include the other skill sets.” – LuAnn Nigara
“Perfect practice makes great play.” – LuAnn Nigara
Erin Moore has been a sales leader in the tech industry for over a decade. She has acted as a powerful force for the companies she has worked for such as Marquam and Centerspan, bringing a strategic mindset and technical skillset to directing their sales teams.
While working in this male-dominated field, she began to develop a female-focused sales mindset approach that she wasn't finding in
traditional sales books. Now, Erin is passionate about teaching women how to sell in an authentic and personal way.
Company: A Sales Conversation.
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Today on A Well-Designed Business I am joined by Christine Vroom of Christine Vroom Interiors in Los Angeles, California. Christine spaces focus on enhancing mental health, along with physical and spiritual well-being, and that’s by design. Through her own mental health journey, Christine has learned how to better take care of herself, surrounded herself with a supportive team, and translated her own difficult times into compassion and understanding toward her clients.
Just as our systems and processes play a role in our business, so does our mental and physical health. Christine has put a lot of time, thought, and effort into finding the best ways to care for herself in order to show up better as a business owner. But it’s a journey. Today, she is sharing her story and some of the wisdom she has learned along the way.
Pick It Apart
[2:34] Christine and LuAnn discuss the importance of open, honest conversations about mental health, especially as it pertains to the interior design industry.
[5:18] Christine expands on the pressure of perfectionism in this industry and shares her strategies on how to take care of ourselves and our mental health within those expectations.
[10:10] Christine tells the story of her struggle to recover from an eating disorder—which is actually an anxiety disorder.
[19:06] LuAnn asks Christine what triggers her now and how she puts safeguards up to protect her mental health.
[26:12] Christine speaks about evolving with her mental health and why she considers it a blessing in disguise.
[39:21] Christine and LuAnn chat about how taking care of our own mental health can give us more compassion toward others and how that can especially serve us in our businesses.
LuAnn Nigara and Christine Vroom's Ah-Ha Moments
“We do have to have that level of perfectionism [in the interior design industry]. But the question is, how do we take care of ourselves?” – Christine Vroom
“We're beyond that. We're beyond the ruminating. We're beyond the mental obsessions. We're beyond really caring if somebody thinks that you didn't do what you know you did. We gotta let it go.” – Christine Vroom
“I don't need to ride on your roller coaster.” – Christine Vroom
“When you're evolved, and you do know yourself well enough to know that you have anxiety or ‘fill in the blank’ then the tactic now is to actively protect your own psyche through that roller coaster ride.” – LuAnn Nigara
“If we picked out our best, best, best trait, it is also our Achilles heel.” – LuAnn Nigara
More About Christine Vroom
Christine Vroom Interiors is a full service interior and exterior design firm in Los Angeles, California, founded by senior designer Christine Vroom. Bringing together her love of timeless design with a fashion-forward attention to detail, Christine has made an impression on homeowners, developers, architects, and business owners alike. Guided by the philosophy of 'beauty meets function,'
Christine creates liveable luxury through inviting, well designed spaces that directly enhance mental health, physical and spiritual well-being.
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
AWDB #881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business
TIE #180: Jude Charles: Breaking the Silence: Overcoming Burnout and Embracing Wellness
Join us on this episode as we welcome Amy Flurry back to the show. Amy operates a boutique communications and brand development firm in Athens, Georgia. Along with her team and advisor, they partner with companies in the home furnishings industry to develop and implement focused communication plans, expand marketing strategies to connect to the interior design trade and apply trend direction to product development.
In today’s episode she’ll be telling us all about Aloka Homes, a company that re energizes vintage quilts, made of layers of saris that were hand-stitched in India 60-80 years ago. Prepare to be inspired by the artistry and story behind these remarkable pieces!
Amy Flurry operates a boutique communications and brand development firm in Athens, Georgia. Along with her team and advisor, they partner with companies in the home furnishings industry to develop and implement focused communication plans, expand marketing strategies to connect to the interior design trade and apply trend direction to product development.
Amy has two decades of editorial experience, producing features and writing for top print and online publications. In 2011 Amy authored Recipe for Press (Pitch Your Story and Create a Buzz,) and is a nationally recognized speaker on the subject of DIY PR. Recipe for Press (Designer Edition) is her newest book with the tools interior designers need to take advantage of the press opportunities available to creative professionals. The book took shape after two years as creative director of the first-of-its kind project management app for interior design professionals.
Amy is co-founder of Paper-Cut-Project, a company that conceives highly crafted installations for fashion houses including Hermes, Kate Spade, Valentino, Christies and the Victoria & Albert Museum. She is also principal in aloka, a home accessories company with an emphasis on limited-supply vintage pillows and throws thoughtfully styled for today’s living.
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
AWDB 323 Amy Flurry: How to Pitch Press and Build Relationships
AWDB 108 Power Talk Friday- Amy Flurry-How To Pitch and Get Press For Your Interior Design Firm
AWDB 21 Stacy Garcia- A Thoughtful Conversation with a Design Visionary
AWDB 47 Gail Davis: Make Your Life Count
AWDB 100 Scott Kravet – Celebrating our 100th Episode!
AWDB 757 Power Talk Friday: Nitesh Chaudhary: Jaipur Living: The Manchaha Initiative
Welcome to a Well-Designed Business. Many designers start their businesses on the side, from home, or wherever we can squeeze in our work. And as they grow, most of them pivot to a studio as soon as possible.
After all, that’s how you connect with clients and get taken seriously…right? But what if I told you that where you work from doesn’t matter nearly as much as you think it does. What if I told you that you could run a thriving business right from your kitchen table?
I’ve seen several business owners do just that over the years, and my guest today, Bessie Seeley, founder of Kardinia Interior Design, is the same way.
Bessie began her career at home, but even as she grew, even as she thrived, even as she hired, she remained working from her kitchen table for the first four years in her business.
And as she grew her business, she did so very deliberately. She knew that she wanted to open a studio eventually. But she was strategic about the decisions she made on that path and what she prioritized first. Today, she’s sharing her insights into how she built her business with clarity and strategy.
Pick It Apart
[2:01] Bessie shares her story of how she started, and grew, her business from her kitchen table.
[8:47] LuAnn and Bessie discuss the strategic side of growing your business and making decisions like opening a studio or leaving your job.
[10:23] Bessie talks about her company culture and workplace flexibility.
[24:15] Bessie and LuAnn unpack what goes into finding and building a team that functions as a well-oiled machine (without being micromanaged).
LuAnn Nigara and Bessie Seeley's Ah-Ha Moments
“There are so many capable designers out there, but it's not just about creating beautiful functional designs. That's a huge part of it. And that's why clients come to us—our general aesthetic that people are drawn to. But for me, it's really about that other thing, which is that I want every client to feel listened to and cared for.” -Bessie
“That is the huge lesson of what you're talking about and how you have six women that sit around you, and everybody is just in concert together. Because you have identified what is the most important thing for you in the building of your team. And you don't deviate from it.” -LuAnn
More About Bessie Seeley
Bessie Seeley is the founder and Principal Designer at Kardinia Interior Design, a full service boutique interior design firm based in Winter Park, FL. Kardinia Interior Design's design style can be described as timeless, curated, and bespoke, and our aesthetic seeks to balance beauty with functionality.
Our collective interest and passion for creating beautiful spaces, our streamlined design process, and the white glove service and experience we offer to each and every one of our clients makes Kardinia Interior Design the coveted and creative boutique design studio it has grown to be. Bessie launched this business alongside a corporate finance career in 2018, and today, Kardinia Interior Design is a team of 6 and designs homes nationwide. Bessie lives in Orlando with her husband Jason and son Harrison.
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
#786 Meredith Huck: From Corporate to Interior Design Business: 3 Insights to Succeed
#291 Cheryl Luckett – From Side Hustle to Full Time Interior Design
Welcome to A Well-Designed Business. Today we’re welcoming Sonja Capasso of Capasso & Co to the show. I met Sonja a few months ago and I couldn’t wait to finally sit down with her and learn more about her journey.
My interior design passion started a long time ago! I have a memory of living in our little apartment in Lake Bled, Slovenia, where I shared a room with my older sister. I was an antsy child and got bored quickly - which led me to rearrange our tiny room numerous times. I am not sure how I managed to pull apart our bunk beds at that young age, move the shelves, closets, and desks - but I kept doing it and each time I found a new layout that suited me at that time.
Those were my interior design beginnings, however, I didn’t pursue a career in design until I was 35 and decided to enroll to PBSC in Florida, where I earned an AS in Interior Design Technology where I graduated Summa Cum Laude in 2016.
I worked for a local design firm from 2015 - 2017, and after graduating, I immediately opened my own design business and started working part time as a rendering and drafting professional. It soon became obvious to me that this is my true passion and calling, so I changed my specialty from an interior designer to a drafting and rendering artist.
Over the course of my design career, I also flipped and remodeled multiple houses, designed commercial interiors, and gained great on the job and first hand knowledge and experience, which has helped me create better contract documents.
During my years in school, I also obtained a Florida Realtor License and a Broker’s license (which I let pass since we moved out of state), and I also became accredited with LEED AP ID+C since I have a passion for all things organic, natural, and sustainable.
After we moved from Florida to CT, I participated in a Designer of the year contest on HGTV, where I made it through the first cut. While I didn’t make it further, this was a huge accomplishment for me, and you can now find my interior design business listed on HGTV.com. While in school, I also submitted my student designs to our local South Florida ASID chapter, where I won the first prize two years in a row.
Since I switched my specialty to drafting and renderings, I have worked with over 100 interior designers, most of which are repeat clients. I thoroughly enjoy my work and I am so happy to be able to have independence, be my own boss, and run my business from home.
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
AWDB 918 Lorna Gross: Unlock Your Potential: Reimagine and Reinvent Yourself, Over and Over
AWDB 784 Kelly Fridline: An Alternative Path—From Architecture to Coaching in Interior Design
AWDB 485 Power Talk Friday: Claire Jefford: Rock the Consult
AWDB 325 Claire Jefford: Create Valuable Content to Sell Through Your Website
AWDB 237 Claire Jefford- How To Get More Clients With Video Content
My guest today is a great example of taking control and choosing her own path. Heather Vitti Pruett, owner of Vitti Interiors is here to share her successes of using connections to help her business, being recognized for heart-centered projects, and her experience taking a client to small claims court. No matter what is going on in life, we always have the option to choose a different path.
Heather is an active member of the American Society of Interior Design (ASID). And we are also getting into all of the value of joining a professional organization.
Pick It Apart
[1:47] Heather shares her first experience taking a client to small claims court and how she won!
[16:43] Heather shares her positive experience with the ASID chapter in San Diego.
[25:58] Heather did a design remodel at her daughter’s school which was estimated to be 200K, and how she did it for 60K.
[37:42] As a show listener, Heather shares lessons she has learned.
[38:35] The thing that Heather continuously tells new students at ASID to do.
[43:53] Referral benefits to joining organizations like ASID.
LuAnn Nigara and Heather Vitti Pruett's Ah-Ha Moments
“When you treat your interior design as a business instead of a hobby, that is when it will be a business.” - Heather Vitti Pruett
“With networking, you never know who is going to refer you. I've gotten calls from out of the blue. Tell everyone what you do.” - Heather Vitti Pruett
“Join organizations like ASID, WCAA, and IDS not only for education but for referral opportunities.” - LuAnn Nigara
“We all have the option to choose a different path.” - LuAnn Nigara
A passion for Interior Design was derived from a love of designing and hand crafting clothing at an early age. Heather developed a talent for working with texture, color, and textiles that translated into a style and unique eye for beautifying interior spaces.
After moving cross-country from the East Coast, Heather advanced her passion by attending the Design Institute of San Diego, where she earned a Bachelor of Arts in Interior Design.
Since earning her degree, Heather has worked on a myriad of projects ranging from high-end residential, commercial business, retail, senior living, and several types of military workspaces. In addition, she has been raising her spunky and exuberant daughter and plays drums in an all-female rock band.
Heather is an active member in the American Society of Interior Design (ASID).
An ever-ambitious working mom, she volunteers for city/beach cleanups and will assist troop leaders for events in her daughter's Girl Scout Troop. In the summer of 2022, she volunteered her time and skills to redesign her daughter's school library. See project details in the "Projects" tab and see the "Press" tab to read an Alumni Spotlight article on the library, published by her college, Design Institute of San Diego.
Heather is also in the interview process of becoming a mentor with Big Brothers, Big Sisters of America.
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
AWDB #742: Power Talk Friday: Renee Gurganus: Why You Should Join the WCAA
AWDB #851: Power Talk Friday: Alexis Varbero: Making Connections that Matter
Today With Nancy Ganzekaufer:
Today’s Power Talk Friday is sponsored by Nancy Ganzekaufer’s Profit Insiders Academy Group Coaching Program which kicks off in January 2024. Nancy joins us once again to discuss how designers can approach marketing the way Taylor Swift does. Let’s face it fan or not, she is a marketing genius.
This #smartlady continues to upgrade the Profit Insiders Academy with new additions including The Key- the Designer’s Ultimate Pricing Tool and NancyGPT which gives you NEXT LEVEL search capabilities. Listen in to learn how to apply to The Profit Insiders Academy and have a chance to win an additional one-on-one with Lesley.
Pick It Apart
[6:35] Viewing your marketing strategy from the example of Taylor Swift.
[10:57] How Taylor permeates each generation with her marketing.
[18:27] How Taylor has a strong and active social media presence.
[20:39] The importance and benefits of showcasing your collaborations.
[29:46] Nancy explains how The Profit Insider’s Academy works and all of its benefits for designers.
LuAnn Nigara and Nancy Ganzekaufer's Ah-Ha Moments
“This year’s LuAnn Live was focused on health and wealth. This is hugely important to me. Marketing smartly is an important part of that, so you’re not running yourself ragged.” - Nancy Ganzekaufer
“Share authentically and learn to apply stories. People can relate to and follow along with stories.” - Nancy Ganzekaufer
Share stories where you have learned a significant lesson from a mistake, that will prevent your client from making the same one.” - LuAnn Nigara
“When you showcase your fun, you won’t believe how many people will relate to it.” - Nancy Ganzekaufer
More About Nancy Ganzekaufer
Nancy Ganzekaufer is a highly sought-after Business Coach, Speaker, Body Language Trainer, and Author, named one of the Top Coaches in New York in 2022! Nancy specializes in coaching interior designers on marketing & sales strategies and systems, teaching them how to maximize their profitability while identifying and best serving their ideal clients with confidence. Through her proven techniques, Nancy has empowered thousands to know (and charge!) their worth, succeed in sales without feeling sales-y, and position themselves in their market with authenticity and authority.
In addition to her own book Respond with Confidence: A Business Owner’s Blueprint for Handling Difficult Situations, Nancy is an author in my book, The Making of A Well-Designed Business: Turn Inspiration into Action. Nancy has also been a keynote sponsor at LuAnn Live, a frequent guest on this podcast, and one of my past Power Talk Friday experts.
Nancy is the founding President of the Interior Design Society (IDS) Virtual Chapter and was an Executive IDS Board Member and the first recipient of the IDS Outstanding Leadership Award for her 12 years of active participation in national leadership and her local chapter in Long Island, New York.
Connect with Nancy Ganzekaufer
Check out the Profit Insiders Academy
Hop on my calendar for a Business Strategy Session!
Maximize your profitability and never be underpaid again
Protect yourself, your business, AND your client
Other Shows Mentioned:
AWDB #15 Nancy Ganzekaufer- Niche is Rich
AWDB #159 Power Talk Friday – Nancy Ganzekaufer – How To Get Confident & Clear on What You Offer
AWDB #256 Nancy Ganzekaufer- A Powerful Strategy to Attract More Clients
AWDB #389: Power Talk Friday: Nancy Ganzekaufer: The Interior Design Profit Formula
AWDB #766 Lesley Myrick: Offering Interior Design Without Procurement
AWDB #783: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders for Interior Designers
A Big Thank You to Today's Sponsor:
Today’s show was sponsored by Nancy Ganzekaufer and her program Profit Insiders Academy.