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A Well-Designed Business®

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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Now displaying: September, 2021
Sep 28, 2021

Today with Rachel Moriarty

Welcome to a Well-Designed Business. Today, we’re talking about visibility and authenticity. So many of us are bought into the idea that niching is the right way to go. But when we go to sit down and think about what we do that’s special, we can’t figure it out. For my guest today, Rachel Moriarty, the answer came from tapping into her own existing strengths and experiences. Now, she’s sharing those insights with us!

Pick it apart:

  • [8:45] Rachel shares her biggest challenge with visibility and how she managed to overcome it. 
  • [14:40] Rachel and LuAnn discuss how your background and strengths can play into your success as a designer—even if they aren’t related on the surface. 
  • [36:30] Rachel talks about her own challenge with wrestling with herself and how she finally pushed through. 
  • [44:00] LuAnn and Rachel reflect on Rachel’s ability to stand in her own light and bring her authentic self to the table.

LuAnn and Rachel Moriarty’s Ah-Ha moments:

“There’s no competition because everybody knows exactly who they are and stand in that space so strongly.” -Rachel Moriarty

 

“To me, it’s non-negotiable to have people in my life that know more than I know. It’s as simple as that. Because otherwise, how am I going to know more?” -LuAnn Nigara

 

“I love these tight relationships that I have with my clients because it allows me to go in deep, which I think is my gift as an introvert.” -Rachel Moriarty

More about Rachel Moriarty:

Rachel Moriarty is an Award-Winning Designer, #1 Best Selling Author, Style Expert as well as a Color + Pattern-ista!

Perhaps most importantly, Rachel is the ultimate colorful character! Those who know her and follow her on social media look forward to seeing her vibrant wardrobe, eclectic jewelry, and her ease with being what she calls ‘extra.’ Rachel’s multi-cultural roots - she is Mexican, Native American and Filipina - are an integral part of her love of diversity in design. Rachel is not afraid of color, texture, and design influences from across the globe. Raised by a Mexican-American feminist mother with a creative side, Rachel’s grandparents hail from Manila, Mexico City, the Arizona border town of Douglas, and California’a agricultural San Joaquin Valley. Rachel embodies and embraces them all as part of what makes her uniquely American and creatively equipped to design any space. Rachel embodies her personal belief that color adds interest and excitement to the world, and, like a chef seasoning a meal, she sprinkles it liberally to add passion and flavor.

 

Rachel’s iconic designs and unique personal philosophy have been featured in many publications, including Vision Magazine and San Diego Home and Garden Lifestyle, and Rachel has been featured on HGTV and The Design Network. Rachel has partnered with Unique Design Solutions to create her own tile color collection, and maintains an active clientele of both residential and commercial design clients. A former fashion stylist, Rachel’s passion for fabric, texture and color infuses all her creative work. Rachel is a master of weaving color into the spaces she designs to create energy, warmth and authenticity. There is a reason that clients line up to work with Rachel! Her warmth, enthusiasm and confidence manifest a seamless design experience and make the project fun start to finish.  

 

 A true design pro with years of experience, Rachel makes it a point to work with trusted tradesmen, quality craftsmen, skilled artisans, reliable installers as well as local artists to take each design project from concept to completion.

Connect with Rachel Moriarty:

Website

Instagram 

Facebook

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Revel Woods: your source for premium hardwood and resilient flooring. Using the Revel Woods selector tool, you’ll be able to find curated suggestions for your project catered to your client’s home. When you sign up for a free professional membership, you’ll get access to exclusive discounts and referral benefits. Visit revelwoods.com to get started.

Meet Revel Wood’s John Dupra at High Point at our Meet and Greet on Thursday oct 14, 2021 or at the PTF Tour on Friday Oct 15th 2021 check the show notes for links to both of these and check the show notes for the link to revelwoods.com/pro-account to learn more about how you can educate yourself on flooring, confidently specify the right product for your project, and profit from your expertise.

 

Other Shows Mentioned:

#55 Rachel Moriarty – Message to Solopreneurs- Act As If the World is Watching

 

#214 Rachel Moriarty: How FaceBook Live Can Be A Game Changer For Your Interior Design Business

 

#174 Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours

Sep 24, 2021

Today with Bethany Wrede Peterson:

Welcome to A Well-Designed Business. Today, I’m talking with Bethany Wrede Peterson, an interior designer, host of Arrived podcast, and business coach who specializes in helping designers find their unique voice. 

Bethany and I are talking today about a topic that isn’t new to the podcast—unlocking your unique voice, your niche, the thing that you do that nobody else does that makes you the obvious, only choice. But Bethany manages to frame it in a way that opened my eyes, despite the fact that I have been having these conversations for the last five years. 

Pick it apart:

[3:55] Bethany shares the common trait she has seen in interior designers that holds them back from niching. 

[9:10] Bethany discusses tips for finding your voice even when it’s not easy to filter down and discover it. 

[21:43] Bethany talks about how to overcome the mindset blocks surrounding your voice.

[42:11] LuAnn and Bethany discuss how to conduct a post-mortem following a project and turn every failure into a success.

LuAnn and Bethany Wrede Peterson’s Ah-Ha moments:

“If you think about it from the perspective of what’s not worked versus what has worked...where have you felt burnt out in a client project? That’s a huge indicator that that is not the direction that you want to be taking your niche into.” -Bethany Wrede Peterson

 

“I think why it’s been troublesome for some of our colleagues to identify their only or their passion, is because they do that first level—review their past clients and see which ones they’re happy with. But happy is not as specific as ‘Which ones could you identify with so well that you could anticipate their needs, that you could identify with so well that you instinctively understood what they would like or want or the way you would service them that would be successful?’ The way you described it was so clear to me.” -LuAnn Nigara

“It’s not enough to simply say, ‘sustainable design,’ because we know there are a thousand other designers that can work to that. It’s about how we demonstrate that we are the right person for that client, not only for the broader niche, but with actually relating to that person’s whole life and story.” -LuAnn Nigara

 

“If you second guess yourself, your talents, your divine right to be doing this, then you’re depriving the rest of us of that talent that you’ve got. If you don’t show up and do it, then somebody doesn’t get it. And you have to think about that because there’s somebody out there that needs what only you can offer.” -LuAnn Nigara

More About Bethany Wrede Peterson:

Bethany Wrede Peterson is an interior designer turned podcast & brand messaging coach. She helps interior designers and creative entrepreneurs find their Voice to become more profitable, achieve greater meaning, and have more FUN in their work.

 

Bethany started her self-development podcast, ARRIVED., in 2019 initially to help her then-niche – single men – find their voice at home and in their relationships. After the pandemic hit, Bethany started receiving requests from peers to help them launch their pod, and realized that her own story needed to feature in her coaching. She works with clients one-to-one and is also the creator of 'Find Your Voice', an online course to help creatives rediscover their Why, find their Voice, and launch their pod in 8 short weeks.

 

Bethany has been featured in The Guardian; Wallpaper*; The Course Method; OnlineCourseTalks.com; I AM CEO; Subkit; and Minnesota AM950 radio. Her podcasts, 'ARRIVED.', and 'ARRIVED...Daily.' have been streamed in 25 countries.

Connect with Bethany Wrede Peterson:

Website

Instagram 

Podcast

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Mydoma is your complete designer toolkit, the place for you to manage all of your projects, from time tracking to communication to product approvals, so that you can free your time up to focus on your business and serve your clients. You can get started today and save 20% off your first three months at mydomastudio.com/awelldesignedbusiness.

 

 

Other Shows Mentioned: 

 

# 174 Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours

 

#256 Nancy Ganzekaufer- A Powerful Strategy to Attract More Clients

 

#440 Power Talk Friday: Tobi Fairley: Her Design You Coaching Program

Sep 21, 2021

Today with Jessica Mann-Amato

Welcome to a Well-Designed Business. Jessica Mann-Amato of Mancini Duffy, a New York architectural firm specializing in commercial and hospitality projects shares the innovative design software her firm uses to help clients visualize their project, iterate in real-time, and confidently add their stamp of approval.

Pick it apart:

  • [6:18] Jessica walks through her paperless process 


    [18:45] Jessica shares how they introduce 360 process to a legacy client


    [22:49] Jessica explains how Covid forced them to develop the firm’s 360 system further


    [24:49] Jessica explains her company’s R&D department


    [40:18] Jessica talks about the state of her commercial firm in this semi post-pandemic climate and how her clients are adapting their spaces


    [52:10] LuAnn talks about how designers can help local businesses set up a Zoom room


    [53:53] Jessica talk about how to purchase the ToolBelt software

LuAnn and Jessica Mann-Amato’s Ah-Ha moments:

“This environment allows everyone to visualize what we’re describing.” - Jessica Mann-Amato

 

“It allows us to be more intentional about when we’re utilizing in-person time versus video time.” - Jessica Mann-Amato

More about Jessica Mann-Amato:

Jessica Mann-Amato, IIDA, is a natural design leader. With over 20 years of client-focused design experience, she oversees workplace strategy, space planning, and interior design for Mancini’s New York office as a principal and shareholder. She works diligently to bring her colleagues and clients together to achieve a shared vision, infused with a creative edge, that meets—and exceeds—expectations.

 

Jessica utilizes Mancini’s cutting-edge technology to further the design process and bring each client’s vision to life. She uses the company’s state-of-the-art Design Lab to lead clients through proprietary 360 Design Sessions which immerse them in their future spaces and allow for a truly collaborative and interactive design process, which Jessica has always promoted with her clients.

 

Jessica cut her teeth by devising beautiful and functional interiors for consumer goods companies, digital media movers and shakers, and boutique financial firms. Her career highlights include design projects for a wide array of clients that met unique business goals, integrated new workplace strategies, and delivered design that has had significant impact on clients’ company culture. She has created spaces for clients such as Indeed, Rent the Runway, McGraw-Hill, Rauxa, Pernod Ricard USA, ALM Media, and Citigroup, among many other innovative companies.

 

Jessica believes that true design inspiration is achieved with real collaboration within her group and with each client. She readily shares what she knows with the designers of Mancini, making mentoring and professional development a key component in her work.

 

A graduate of Ringling College of Art and Design, before joining Mancini Jessica worked with Spector Group, HLW International LLP, NELSON, Furnstahl & Simon Architects, and Conant Architects. She served as the 2009-2010 International Interior Design Association (IIDA) NY Chapter President.

Connect with Jessica Mann-Amato:

LinkedIn 

Mancini Duffy LinkedIn

Twitter 

Instagram 

Mancini Duffy Facebook 

Website

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Revel Woods: your source for premium hardwood and resilient flooring. Using the Revel Woods selector tool, you’ll be able to find curated suggestions for your project catered to your client’s home. When you sign up for a free professional membership, you’ll get access to exclusive discounts and referral benefits. Visit revelwoods.com to get started.

Meet Revel Wood’s John Dupre at High Point at our Meet and Greet on Thursday oct 14, 2021 or at the PTF Tour on Friday Oct 15th 2021 check the show notes for links to both of these and check the show notes for the link to revelwoods.com/pro-account to learn more about how you can educate yourself on flooring, confidently specify the right product for your project, and profit from your expertise.

Sep 17, 2021

Today with George Oliphant:

Welcome to A Well-Designed Business. It's Power Talk Friday! George Oliphant from NBC’s George to the Rescue shares how the show (now in the 12th season) came about, how he chooses designers to help him, and why relationships matter. New Jersey designer, Campbell Minister, was chosen as the featured designer (who then chose Window Works to supply the window treatments!).

Pick it apart:

[14:43] George shares how he got the George to the Rescue opportunity

 

[38:42] LuAnn asks George how a designer can put themselves up to be a designer on the show

 

[45:33] LuAnn explains the connection between relationships and opportunities

LuAnn and George Oliphant’s Ah-Ha moments:

“It all comes down to relationships. Who have you taken the time to know? Who have you taken the time to help along the way?” - LuAnn

 

“I wanted to be part of the helping.” - George Oliphant

 

“People really like to help other people - and if they can, they will.” - George Oliphant

More About George Oliphant:

George Oliphant is the popular Emmy Award-winning host of NBC's George to the Rescue, a weekly national home improvement show. For 12 seasons, George and his team of contractors and interior designers have rescued deserving homeowners and community centers.  

George Oliphant started out his career as a touring children's theatre actor. He quickly transitioned to become the host of Nickelodeon's Nick GaS. From then on, he worked as a VJ for various MTV shows. After working as a VJ, he landed jobs for NBC as a host, one of them being, Open House to the Rescue, which then turned to George to the Rescue. The show began in New York and is now a part of all NBC stations across the map. GTTR recently won a second consecutive National Daytime Emmy for “Outstanding Lifestyle Series”. You can stream past episodes at Youtube.com/George2Rescue and on Peacock.

Connect with George Oliphant:

Website

George to the Rescue Instagram

George Oliphant Instagram  

Facebook 

YouTube

 

Connect with Campbell Minister:

Website

Pinterest

Instagram

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Revel Woods: your source for premium hardwood and resilient flooring. Using the Revel Woods selector tool, you’ll be able to find curated suggestions for your project catered to your client’s home. When you sign up for a free professional membership, you’ll get access to exclusive discounts and referral benefits. Visit revelwoods.com to get started.

Sep 14, 2021

Today with Leyden Lewis

Welcome to a Well-Designed Business. We talk a lot about the business side of design—from niching to raising your rates to processes and systems. But today, we’re talking about the root of design—creativity. Bringing creativity and innovation to your design not only establishes you as a designer, it also levels up the value you bring to your clients. My guest today, Leyden Lewis, is certainly an innovator and a visionary. He’s sharing his insights into designing from the heart, creating irreplicable work, and drawing inspiration from the world.  

Pick it apart:

  • [3:47] LuAnn and Leyden reminisce on their friendship and working relationship. 
  • [18:00] Leyden highlights what he has learned in hindsight from his career. 
  • [34:15] LuAnn and Leyden discuss how creativity and innovation play such a vital role in design. 
  • [42:45] Leyden shares how finding the Black Artists + Designers Guild reignited his career. 
  • [55:08] Leyden gives his input on the shift in opportunities for designers of Color.
  •  

LuAnn and Leyden Lewis’s Ah-Ha moments:

“Be aware that your own maturation, your own age, your own marketing and financial literacy has to tie in. If anything, I learned everything that I know about my business from a series of amazing exposure and failures. Everyone’s story is the same in that regard. We all make errors or misjudgments.” -Leyden Lewis

 

“In five and a half years doing this business, almost every successful designer who has been on the show agrees, it almost always comes down to relationships. It’s the relationships you make, it’s the way you care for them. The internet is going to be there, but what I want to say to the younger designers is don’t negate the relationships.” -LuAnn Nigara

 

“I’m an outlier. I try to push myself. I bring the fierceness and the robustness and the pushing of the design envelope to my own work. Of course, I have done simple designs for clients who do not want to be pushed, but wherever there’s an opportunity, I push the envelope. Because design for me is an absolutely organic concept. I think it should be evolving, I think it should reflect the times that we’re in, the conditions, the people, the cultural shifts. To me, design is not static.” -Leyden Lewis

More about Leyden Lewis:

Leyden Lewis Design Studio is a Brooklyn-based firm that over the last thirty years has created poetic and culturally sensitive spaces and furniture in the United States and around the world. 

Founder and Creative Director Leyden Lewis is a trained architect  with a background which encompasses the culturally rich Caribbean heritage of Trinidad and Tobago, urban sophistication, and classical European Modernism. Leyden Lewis Design Studio has been included in the Elle Decor’s A-List top 125 designers in the world in 2019 and 2020,  as well as features in Architectural Digest by Carly Olson,  New York Magazine - The Cut by Wendy Goodman, a TV feature on Open House TV on NBC, House Beautiful by Hadley Keller. 

As a fine artist, his work has been exhibited widely and has received much acclaim, in 2004, Leyden Lewis was invited by the curator Thelma Golden to participate in the Harlemworld: Metropolis and Metaphor show at the Studio Museum in Harlem. Critic Herbert Muschamp referred to Lewis's work as "the poetic heart" of the exhibition. When it is desirable, Leyden Lewis Design Studio assists and consults with building art collections for clients.

Connect with Leyden Lewis:

Website

Instagram 

Facebook

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Mydoma is your complete designer toolkit, the place for you to manage all of your projects, from time tracking to communication to product approvals, so that you can free your time up to focus on your business and serve your clients. You can get started today and save 20% off your first three months at mydomastudio.com/awelldesignedbusiness.

 

Other Shows Mentioned: 

#587 Darrell Long: The Best Design Comes From Within, Not Pinterest

Sep 10, 2021

Today with Vita Vygovska

Welcome to A Well-Designed Business! Vita Vygovska of Vitalia Inc. is back for Window Treatment Friday and this time we’re talking digitizing your systems. Why go digital? Go paperless to take back your time and alleviate that frustrating back and forth with your vendors and installers. Dread the client making a change to the estimate? With Vita’s digital system, you’ll fret no more!

Pick It Apart: 

[10:37] Vita shares what she’s hearing is the biggest struggle of window treatment pros

 

[12:25] Vita describes a digital time-saving solution for repetitive processes

 

[17:26] Vita shares the second step to automating your backend systems

 

[20:19] Vita shares the third iteration the original estimate receives - becoming a PO for the vendor

 

[21:20] Vita shares how the original estimate is turned into notes for the installer

 

[28:29] Vita advises listeners how to think about a big change

 

[37:09] Vita tells why posting your documents to the cloud will simplify your life

 

Ah-Ha Moments with LuAnn Nigara and Vita Vygovska:

“If you are using pen and paper and a calculator to figure out the yardage, that has to stop!” - Vita Vygovska

More About Vita Vygovska

Vitalia Vygovska (Vita for short), CWFP, MBA, is an award-winning window treatment specialist, author, speaker, mom, wife, and a ballroom dance enthusiast.  Her company, Vitalia, Inc, provides all-encompassing concierge-level, tech-driven fabrication, measurement, installation, and project management services exclusively for interior designers.  In business for over a decade, Vita and her team are experts in their narrow field, providing designers with superb quality product and excellent communication.  Most importantly, they take off the stress, save time, and give peace of mind in the job is well-done.

Connect with Vita Vygovska:

Website

Instagram 

Facebook 

Pinterest

YouTube

LinkedIn

What’s new with LuAnn Nigara

Luannlive.com

luannnigara.com/launch

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Sep 7, 2021

Today with Kristen Rivoli

Welcome to a Well-Designed Business. Many designers are interested in expanding their business, whether that involves bringing a product to the market, tapping into a new niche, or building up passive income. My guest today, Kristen Rivoli, brings interesting insight into this idea. She recently rebranded and added a passive income stream to her business, built on selling curated designs to those who love the idea of design but don’t have the budget for it. She’s sharing her insights with us in today’s episode!

Pick it apart:

  • [2:14] LuAnn and Kristen discuss the changes to the design world post-pandemic and how the industry has shifted over time. 
  • [14:41] Kristen discusses the importance of data, organization, and processes. 
  • [21:00] Kristen shares her new passive revenue stream and how she started it. 
  • [30:23] Kristen highlights how she branded her passive income stream without taking away from her luxury design brand. 
  • [1:01:07] Kristen emphasizes how she leaned on experts to help her launch the expansion of her business.

LuAnn and Kristen Rivoli’s Ah-Ha moments:

“The best advice I can give to my clients right now is, we’re going to move forward with the design, but we’re all just going to have to be a little more patient. Things are a little more upside down today. It’s just our reality of today.” -Kristen Rivoli

 

“Give all sides of the design world a try. Try it on and see if it works.” -Kristen Rivoli

 

“It is a challenge. Many designers have talked about the challenge of offering a different ladder of services that is different than their bread and butter or passion.” -LuAnn Nigara

 

“There are lots of potential clients who are not your client today, but they will be in five or eight or ten years. If you can offer a service to them that respects where they are now...that’s what you’re doing. You’re saying I know that you want something beautiful and you want someone to help you but you’re not quite ready for my full service, so let’s deliver something to you, let’s get you in the Kristen family, and in ten years when you’re ready, you’re going to think of me first.” -LuAnn Nigara

More about Kristen Rivoli:

Kristen Rivoli Interior Design, founded in 2009, is built upon my extensive experience designing luxury residential and large-scale commercial projects. With an expertise in new builds and gut renovations, I design premium homes customized to your tastes and needs. My designs have been featured in Architectural Digest, House Beautiful, New England Home, Boston Common, Domino, Boston Globe Magazine, and HGTV. A native of western New York and graduate of the Art Institute of Pittsburgh, I live with my husband, two sons, and dog just outside of Boston.

Connect with Kristen Rivoli:

Website

Rooms by Rivoli

Instagram 

Facebook 

Pinterest

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Mydoma Studio is the best place for you to manage all the details of your design projects. From time tracking to invoicing and receiving payments, even communication between you, your trades and your client. Go to mydomastudio.com/awelldesignedbuisness to get started today.

 

Other Shows Mentioned: 

#319 Power Talk Friday: Kristan McLaughlin – Your Local Design Center As A Resource for Your Interior Design Projects

 

#10 Denise McGaha – Deadline Driven Design

Sep 3, 2021

Today with Mickie Kennedy:

Welcome to A Well-Designed Business. For Power Talk Friday, small business PR pro Mickie Kennedy joins us to share a unique angle we can use to help get the attention of publications. Learn how to reverse engineer an effective press release that starts with ditching everything we know about design, allows us to gather feedback from consumers, and positions us as a thought leader in the industry.

Pick it apart:

  • [2:38] Mickie talks about why focusing on PR strategy matters


    [8:03] LuAnn summarizes how HARO and proactive PR differs


    [16:50] LuAnn and Mickie talk about a PR strategy schedule 


    [22:52] Mickie shares how to do “newsjacking” properly


    [27:50] Mickie suggests his take on the suggested number of survey respondents


    [32:08] Mickie offers his opinion about why PR helps your business

LuAnn and Mickie Kennedy’s Ah-Ha moments:

“Having those “as featured on” sections on your website convey expertise and is an implied endorsement.” - Mickie Kennedy

More About Mickie Kennedy:

Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses increase their visibility and credibility and he’s here today to share some valuable insights.

Connect with Mickie Kennedy:

Website 

LinkedIn  

Facebook 

Twitter

What’s new with LuAnn Nigara

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http://www.luannnigara.com/cob

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Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

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Power Talk Friday

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A Big THANK YOU to Today’s Podcast Sponsor:

Revel Woods: your source for premium hardwood and resilient flooring. Using the Revel Woods selector tool, you’ll be able to find curated suggestions for your project catered to your client’s home. When you sign up for a free professional membership, you’ll get access to exclusive discounts and referral benefits. Visit revelwoods.com to get started.

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