A Well-Designed Business® | Interior Design Business Podcast

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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May 31, 2019

Welcome to another solo Power Talk Friday! We hope you're ready for a really out-of-the-box episode today! This morning, as on most weekday mornings, LuAnn was reading the Dear Abby column. She's often thought about it and wondered why she reads it because it's such a crazy, mindless column. People write in with very real and heartbreaking problems and yet they are willing to wait for months to get an answer. That really boggles LuAnn's mind! So, this morning, she was talking out loud and ranting about it, in the very same way she did at the LuAnn Nigara Live event last month when she got really upset about designers not charging their worth. Then she had an idea! Tune in now, to find out what she came up with.

Sometimes, in our businesses, when we know that things aren't quite right, we pretend that it's just not that big of a deal. So we avoid having the hard conversation or doing the hard thing. Today, LuAnn has come up with some of the top things she has found that we, as business owners, tend to convince ourselves are okay when they really are not. She has listed all the shows that go with these difficulties, so listen in today, to find out which action to take to correct each these problems.

Show Highlights:

Previous episodes mentioned in this show:

Alinda Morris #429

Andrea Schumacher #86

Peter Lang #349

Cheryl Luckett of Dwell by Cheryl # 291 and #397

Kimberley Kay #234

Cat French #376

Alyce Lopez #382

Shauna Lynn Simon #84

Taylor #106

Arianne Bellizaire #20

Claire Jefford #237

Michele Williams # 180 and # 395. Her Podcast, Profit is a Choice Listen Notes: Profit Is A Choice Michele Williams

Kimberley Merlitti #361

Kae Whitaker #259 and 274

Kristen Thomas #314

Sandra Funk #145

Lori Weitzner #308

Caitlyn Waite #284

Joni Vanderslice #101

Janelle Photopoulos #364

Eileen Hahn #363

Madeleine MacRae #315

Last Friday's Solo Show #432


LuAnn's sales course: Sales For Creatives  

LuAnn's new book: LuAnn Nigara: Book2 

May 28, 2019

Welcome to a very special episode of A Well-Designed Business! Today Nate Berkus joins us on the show! We really have lots to talk to him about, and at the top of the list is his first collection with Kravet Inc. This collection, called Well-Traveled, launching in June 2019 is a luxurious mix of chenille’s, statement cotton and linen prints as well as intricate embroideries, and velvet. In today's show, Nate describes how his love of organic, rich, earth-tones is incorporated in the color palette he designed for this collection. Nate's travels have been the inspiration for this collection. Each of his exclusive fabrics possesses a global point of view and the fabric collection, as a whole, represents his distinctly individual perspective, which blends history, architecture, and artwork from all around the world. Listen in to find out about Nate's approach to his business, his perspective on color and design, and how he came to work with Oprah.

Show Highlights:

  • Nate talks about his new venture, in collaboration with Kravet Inc, which launches in June 2019.
  • Nate has really enjoyed working with the passionate, creative team at Kravet Inc!
  • LuAnn is looking forward to featuring some of Nate's collection in her newly-renovated showroom at Window Works.
  • Nate explains what inspired him to start his own interior design firm at the age of twenty-four.
  • Nate talks about what he set out to do when he first started out on his own.
  • The impact that social media has had on the interior design industry.
  • Running his business like a Fortune 500 company with systems, procedures and cross checks.
  • Nate explains why creating an exceptional client experience has always been as important to him as the creativity their team produces.
  • Why you can't separate who you are professionally from who you are personally.
  • The importance of being honest and transparent- and owning your mistakes.
  • Always remember that you can't change your reputation. It follows you wherever you go.
  • Nate talks about his creative director, Lauren Buxbaum Gordon, the team she leads, the way that they support one another and their process for managing interior design projects. Nate explains why he decided not to close his design firm in 2006.
  • The magical way that Nate got to meet and work with Oprah.
  • Even when faced with a one of a kind opportunity, Nate made decisions based on sound business principles, exemplifying true professional leadership as an interior design firm owner.
  • The moment when Oprah told America to remember Nate's name.
  • Nate personal work ethic is to work as hard or harder than anyone he collaborates with. He feels it shows respect and creates an environment for more collaboration.
  • His dear friend, former Co-President of Oprah Winfrey Network and President of Harp Productions, Sheri Salata, married Nick and Jeremiah Brent.
  • Nancy Hala, Sheri’s business partner, and co-host on their podcast, Sheri and Nancy, is a previous guest on A Well-Designed Business, episode #377
  • Sheri Salata, Nancy Hala, Nate and Jeremiah partner in a media company called Story.
  • Nate discusses how he and Jeremiah work together on interior design projects and how important it is when you are in business with your spouse to respect each other's opinions.
  • Nate gives his best advice for growing a profitable design firm.


Since designer Nate Berkus established his award-winning interior design firm at the age of 24, his approachable and elevated philosophy has transformed countless homes around the world through his design work, home collections, books, television shows, and media appearances. Ever since Berkus’ first appearance on The Oprah Winfrey Show in 2002, he has become one of the world’s most recognizable interior designers. His work has been featured in publications including Architectural Digest, House Beautiful, VOGUE, InStyle, O Magazine and People. He is included on the ELLE DÉCOR “A-List” of the world’s top designers and was named to the AD100 list in 2018. 


Website: Nate Berkus

Instagram: Nate Berkus

Facebook: Nate Berkus

Pinterest: Nate Berkus

Nate And Jeremiah By Design is on TLC on Saturday nights.

Nate’s fabric collection with Kravet Inc. is called Well-Traveled.

In spring 2019 Nate and Jeremiah launched a new line of furniture, with over 300 pieces, for Living Spaces, a retailer on the west coast of the US.

Recommended book:

The Gift of Fear by Gavin De Becker

May 24, 2019

Welcome to Power Talk Friday! Today, we're talking about what to do when you know the client is wrong. For the health and success of your business, it's really critical that you know how to handle conflicts successfully. In episode #430, we talked about what to do when you are wrong. In today's episode, you will learn what to do when you do everything right but the client doesn't like it. Listen in, to get LuAnn's expert advice.

Do you want to be right or do you want to get what you want? Over the years, this little phrase has really helped LuAnn navigate conflicts with clients, vendors, employees, and even with the people closest to her. And Window Works is also very clear about their core values and their commitment to 110% customer service. The team doesn't always know how each of them will handle a given situation, but they all know that they will do whatever it takes to make the client happy. Tune in now, to find out what to do when the client just isn't happy with what you've done.

Show highlights:

  • LuAnn gives an example of something that happened at Window Works this past winter.
  • In a conflict situation with a client, be calm, non-confrontational, and let them know that you will do whatever it takes to make them happy.
  • It's important to know what you're striving for and what your goals are.
  • LuAnn explains why she, as the owner of the company, decided not to make the first phone call in the situation that happened with Window Works.
  • There are subtle nuances to successfully handling difficult situations.
  • Why Luann called the client only on the second day.
  • LuAnn explains how she read the situation.
  • It's very important to remain real, and not play any games.
  • It's another thing if the client decides not to play by the rules.
  • Setting up reminders and putting all the previous agreements in front of the client in a conversational way.
  • Sometimes, it's best to honestly agree with the client.
  • LuAnn shares the solution she proposed to the client.
  • Carefully placing the message of excellent customer service in between the lines.
  • Applying pressure in a very nice and subtle way.
  • LuAnn explains her clear reason for creating an opportunity for a phone call the next day.
  • Why it was so important for LuAnn to have the first order paid for right away.
  • Selling is about listening, being on your feet, and being willing to get to the bottom of whatever is upsetting the client.
  • Using your rationale to get the client to buy into the solution that you want to happen.
  • Why you need to be very clear about how the payments for each section of the project must happen after agreeing to a solution.
  • Remember that you are the leader of the transaction, so be the leader!
  • The ultimate goal is not to win. It is to leave the client 100% satisfied.
  • You need to know what the net cost of the project is.
  • Paying close attention to what your client is saying is really very important.


To find out about LuAnn's group sales coaching course, Sales For Creatives, head over to

Sales For Creatives

To get onto LuAnn's email list, text the word designbiz to 444999.

May 21, 2019

Welcome to today's show! We have Debbe Daley, an interior designer in the New England area, on the show with us. Debbe is also an installed designer in the Boston Design Center’s Designer On Call program, now called Design Services program. In today's episode, Debbe talks to us about the way she handles her initial consult, about the items that she puts in a folder for her clients, and how she provides suggestions for her clients. She also talks about the book she is writing, Monetizing Your Passion- Turning Your Hobby into A Business, which is due to be launched in the fall of 2019 and she discusses the two-day seminar that she will be running in Portsmouth, in June, for interior designers. Listen in, to find out what Debbe has to share on the show today.

After obtaining a business degree, Debbe took a slight detour and taught herself how to sew custom window treatments. She also spent some time doing hands-on work in the paint, wallpaper, and furniture industry. In doing this, she gained valuable knowledge and she also expanded her industry network of friends and colleagues. Now, some thirty years later, Debbe is well-respected in the industry and she is often invited to speak at industry conferences. She also writes a weekly lifestyle column for the Lowell Sun, where she covers topics about design, travel, DIY, and cooking, for the Merrimack Valley audience. Tune in now for more.

Show Highlights:

  • The five-day course in decoration and interior design that Debbe teaches to the non-design professional who is hoping to become a design professional.
  • Debbe gives an overview of the two-day course she teaches, called Design For Today, that is geared towards professionals in the design industry. The next course will be in Portsmouth, New Hampshire, on June the 27th and 28th.
  • Debbe's two-day workshop was developed at the request of some of Debbe's seasoned colleagues from the Association of Design Education.
  • Debbe's clients are looking for software platforms that they can use to enhance their businesses, to make their lives a bit easier.
  • Debbe uses Design Files, a platform that is designed to do e-design.
  • The thing that really got Debbe going in the right direction and gave her the motivation for the book she's writing.
  • Why sharing her knowledge is so important to Debbe right now.
  • Some of the lessons that Debbe learned from Fred Berns.
  • Debbe's take on whether or not to put your packages on your website.
  • How Debbe handles her initial client consultation.
  • The mechanism that Debbe uses to stay on time.
  • What the folder that Debbe gives her clients initially contains.
  • Why Debbe always has her clients sign a photo release form.
  • Debbe talks about her initial consultation rate and her hourly rate.
  • About Debbe's Pick Your Brain segment.
  • How Fred Berns helped Debbe to increase her rates.
  • Debbe has set things up so that there's a package for everyone.
  • Attracting the client that is right for you.
  • The importance of putting yourself out there, introducing yourself to your local reps, and setting up your vendor accounts.
  • Debbe talks about her new book, Monetizing Your Passion- Turning Your Hobby into A Business, and she explains who it is geared towards.
  • It takes a lot of hard work to be an interior designer.
  • As a new designer, any kind of store experience is valuable.
  • People notice it if you're driven and you really know what you're doing, as a designer.


Debbe Daley, an award-winning interior designer with more than 30 years’ experience, is known for the extraordinary service she provides prominent homeowners in New England and around the country.

She supplies a complete range of design services for new and existing homes nationwide, but she focuses on working with clients in the Boston Back Bay, the North Shore of Massachusetts, Cape Cod, coastal Maine, and the New Hampshire seacoast as well as the Merrimack Valley. In addition, she is a gifted professional speaker who delivers programs to both interior design and general audiences nationwide. She presents keynotes, seminars, and workshops on topics ranging from design business success practices to the Power of Positive Energy.

Debbe is the winner of numerous Houzz customer service awards and gets 80% of her business from referrals. She designs multiple homes for the same clients and works with different generations of the same family. Clients use words like “fantastic,” fabulous,” “exceptional,” “impeccable,” “outstanding,” and “a pleasure to work with” to describe her. Debbe has designed new homes and remodeled existing residences for more than 700 clients, including Fortune 500 executives, CEOs, high tech leaders, medical specialists, business owners, and other successful professionals. Her commercial design projects include funeral homes and professional offices.

Debbe Daley Designs is based in an elegant design studio in the historic Abraham Shaw House in Portsmouth, NH. The firm is backed by a team of some of the region’s premier contractors, carpenters, painters, flooring specialists, cabinet experts, electricians, and other professionals, as well as a nationwide network of vendors and suppliers.

Debbe, who earned interior design degrees at three leading institutions, shares her extensive design expertise in her weekly lifestyle column in the Lowell Sun, the Huffington Post and her own blog. She keeps current on the design industry through her involvement with the American Society of Interior Designers and the International Furnishings and Design Assn. and the National Speakers Association. Her clients today benefit from the customer service, problem-solving and administrative skills, and the product knowledge she gained during her highly successful earlier career working in the industry through retail establishments, an interior design firm and four leading New England companies.

Debbe has an office in the Boston Design Center, where she is involved in the Design Services, Designer on Call program as well as the new office location in Portsmouth, New Hampshire, serving regions of the Merrimack Valley, Boston, and the Portsmouth seacoast.

Previous episodes mentioned in this show:

Fred Berns: #289, #226, #174, #96, #48, #22

Darla Powell #330, #203

Wendy Glaister #386

Kristan McLaughlin #319

Barbara Sallick owner of Waterworks #131

Wendy Woloshchuk #316

Links and resources:

Debbe Daley Designs LLC

379 State Street - #1

Portsmouth NH 03801

Daley Designs

Instagram: Debbe Daley

Facebook: Debbe Daley Designs

May 17, 2019

Welcome to Power Talk Friday! Today, we're talking about when things go wrong and how to fix them. If you'd like your business to be really successful, with loyal, long-term clients who keep coming back year after year, you have to differentiate yourself from the rest. There are two kinds of situations where you can make this happen if you're willing to conduct yourself in the way that LuAnn advises and if you're willing to spend the time perfecting the necessary skills to do so. Listen in today, to learn what LuAnn has to teach you about what to do when you've made a mistake.

Sometimes, your client isn't happy with an outcome. You see their point and you agree, however, you can also see that the solution is going to be expensive for you, either in terms of time or money. So you might feel that you can't afford to fix it. The truth is, however, that you cannot afford not to fix it. Because good news travels fast and bad news travels even faster- and further. Tune in now to find out what LuAnn has to share about what to do when something goes wrong.

 Show Highlights:

  • LuAnn describes a typical scenario of something going wrong.
  • Often, we worry that if we tell a client that we've made a mistake we will be at a disadvantage with them because it could cost us money or our expertise could be questioned.
  • Why you're not fooling anybody by pretending.
  • When you price your projects properly you will have the money to clean things up if you need to.
  • If it really is your mistake, just say so. It's important to acknowledge what your client is feeling.
  • Mistakes are going to happen. So at the start of a project, explain to your client how you take care of mistakes.
  • The first thing is to acknowledge your mistake, and the second thing is to own it. Then you tell your client what the solution is.
  • When it's okay, and when it's not, to charge your client for the mistake.
  • Listen to your inner voice.
  • Listen carefully and be real with your client.
  • Don't ignore a problem.
  • Don't be afraid to ask your client what will make them happy.
  • You will know when your client isn't happy, so ask them about it. It will be okay.
  • Next week, we will talk about what to do when there's a problem, but there isn't really a problem. But you still have a problem because you have to fix it.
  • LuAnn talks about the group sales coaching course that she has decided to run.
  • LuAnn gives some details about the group sales coaching course and she talks about the topics that she will be covering.


To find out about LuAnn's group sales coaching course, head over to

Sales for Creatives - (If the link is not working Friday when this airs, it will be working by Tuesday, 5/21.)

To get onto LuAnn's email list, text the word designbiz to 444999.

May 14, 2019

Welcome! Today we have Alinda Morris, of Alinda Morris Interior Design, located in Gig Harbor, Washington, with us. Although her firm is small, with Alinda and just one other employee, she's running it like a bigger firm. She has her systems down, she has her practices binder, and she's tracking her hours. In today's episode, Alinda explains how she has become very clear and focused, in the last couple of years. This has really made a big difference for her in terms of peace of mind, profitability, project management, and the experience her clients have when working with her firm. Listen in today, to find out what Alinda has to share about the way that she's set herself up for success with builders and other trades, and how she ensures the success of anyone that works for her.

Alinda Morris is a nationally published, award-winning interior design professional, habitual remodeler, adventurous creative, specializing in full service, luxury residential interior design. These include custom furnishings, unique kitchens & artfully designed bathrooms, attention to details, and clean, updated spaces are her specialties.

She is committed to her clients having a wonderful experience. She is widely admired for her ability to create, invent, explore, and innovate.

In addition to Alinda's impressive versatility, ranging from minimalist restraint to traditional chic, client’s find Alinda's passion for design infectious so that collaborating with her is a thrilling process as she works her creative magic in both visual appeal and functionality. Tune in now, for more.

Show highlights:

  • Alinda has her systems down pat, and her portfolio is really amazing!
  • Some of the habits that Alinda has instituted in her firm.
  • The challenges that Alinda faces.
  • Great communication has always been very important for Alinda.
  • The trail and error process that Alinda went through, for a few years, to find the best systems for her business.
  • How Alinda helps her clients get a grasp on their design budget.
  • Starting the design process with Alinda, through her questionnaire.
  • Alinda's firm is very client-based.
  • The way that Alinda communicates with the builders she works with.
  • Alinda talks about her detailed special best practices binder, for her interns, with examples of how she likes things to be done.
  • Choosing the right font for your brand.
  • About the check-lists Alinda uses.
  • The things she brings in for photo shoots.
  • Alinda shares her thoughts on the way she tracks her billable hours.
  • Alinda knows exactly how many hours she needs to bill in order to cover her costs each month.
  • Alinda describes her magnificent small boutique studio on the waterfront at Gig Harbour, Washington.
  • Reinvesting profits back into her business.
  • How Alinda creates the very best experiences for her employees.

Previous shows mentioned in this episode:

Charlotte Safavi #138

Raquel Langworthy #343

Stephen Karlisch #369


Alinda Morris Interior Design





May 10, 2019

Welcome to another episode of Power Talk Friday.  Today, we're having a solo show because LuAnn has some things to share about her event, LuAnn Nigara Live, which was held in New Jersey a month ago. She would also like to talk about some of the things you can do to take action in your business, in order to do better and become more profitable. Luann's event was a really special experience and an outstanding success! Almost 200 designers, speakers, panelists, sponsors, as well as LuAnn's team, attended the event and for two-and-a-half days, the room was filled with an electric atmosphere and they all really rocked it! Listen in today, to find out more.

LuAnn had a vision for the event, and she really knew what she had to do. And she did it! The conversations after the panel discussions were so interactive that it felt as if there were only twenty people in the room, even though there were almost 200 people there! It was really intense in the very best way possible so we're working on doing it again, probably in eight months to a year's time. In the meantime, there's a lot of stuff coming up, like the smaller one-day events and the Power Talk Friday tours. Tune in now, to find out how to turn your inspiration into action.

Show highlights:

  • LuAnn thanks everyone and gives a quick recap of her event, LuAnn Nigara Live, It's About The Conversation.
  • You can go to the blog post on LuAnn's website LuAnn Nigara to see the pictures and get an overview of everything that happened at the event.
  • LuAnn talks about her new book, A Well-Designed Business- The Power Talk Friday Experts. It can really help you to up your game in business.
  • LuAnn shares some of the keys to upping your business game.
  • Watch your mindset, and be careful not to be closed to new ideas for success.
  • Look at the stories you tell yourself about money.
  • Examine your own mindset about numbers. Michele Williams, in LuAnn's new book, says not to play the song in your head: I’m creative so I’m not good at numbers.
  • Examine your mindset about your fees and don't pretend your rates are about the area you live in. Your rates are related only to your confidence as a designer and business person.
  • What it means to not save your client's money.
  • It is your job to make your clients aware of the best solution for their challenge or problem. They don’t have to do as you suggest but, as the expert, you must make them aware of it.
  • Not saving your client's money also means that when they can’t afford something, they don’t get it. You don’t lower the price to meet their budget.
  • Customer service is critical in creating a successful business.
  • Satisfied clients return. Dissatisfied don’t always tell you, they just don’t return.
  • Own your mistakes. Clients know when you are lying and lying is worse than making a mistake.
  • Take action!
  • With so much information from the live event and the podcast, overwhelm becomes a real possibility, so you have to break things down and work on your business, to get better and to become more profitable.

Previous shows mentioned in this episode:

Fred Berns #289

Vincere #356

Chris Ramey #345

Sandra Espinet #287

Links and resources:

Kravet is having a sale at their outlet. And on any regular Kravet fabric, wallpaper or trim order get 10% off with the code AWDB10 at checkout.

Mydoma Studio for project management, time tracking, invoices, communication and saving time: A Well Designed Business

A Well-Designed Business, The Power Talk Friday Experts

May 7, 2019

Welcome to the show! We have Christina Samatas and Renee DiSanto, the founders of Park and Oak Interior Design Studio, located in Glen Ellyn, Illinois, with us today. These ladies work on new construction, renovation, and furnishing projects across the US, and you may even know them from their Instagram, with 130 000 followers. The way that they handle themselves and speak about their firm really conveys the confidence that they have in what they're doing. And the success they've had in their first three years in business is not at all typical. In today's episode, Renee and Christina pull back the curtain and boldly share with us their experiences and the lessons they have learned over the last three years. Listen in today, to find out what they have to share.

Christina Samatas and Renee DiSanto founded the Park & Oak interior design studio in 2015. They are known for creating homes that are visually stunning, yet functional and comfortable. Their work, rooted in the art of timeless style, is driven by the belief that design can be used to create feelings of comfort and happiness. It combines the best of their individual aesthetics for a unique look. Christina and Renee have a creative energy that is engaging to work with. Using beautiful and unexpected sources of inspiration, they work collaboratively with clients to create spaces that thoughtfully honor the spirit and traditions of their owner. Tune in now for more!

Show Highlights:

  • Renee and Christina talk about what each of them brought to the table when they started out, and about what attracted them to each other, as business partners.
  • Some of the one-year and five-year goals that they established when first starting out.
  • Renee and Christina's approach to the individual roles that they have in the business.
  • Renee describes the really special way that she and Christina work together.
  • From a park bench to a studio.
  • The first person that they hired was a bookkeeper.
  • What kept them powering through in the beginning, when they were sacrificing a lot and there were many challenges to face.
  • Struggling with balancing family life and business.
  • It took some time to bring their really awesome team together.
  • In year two, they experienced a turning point in the business.
  • They use a finite system to prevent problems and execute their projects efficiently.
  • Learning from their mistakes and gaining the courage to stand up for themselves.
  • Creating the right systems, in order to protect themselves.
  • There's really a lot going on behind the scenes too.
  • How they find the time to keep their systems in order and their projects running smoothly.
  • Renee is behind their really impressive Instagram following.


Park And Oak

Facebook: Park And Oak Design

Twitter: Park And Oak

Instagram: Park And Oak Design

Pinterest: Park And Oak

May 3, 2019

Welcome! Stacey Brown Randall joins us on the show today. Stacey, a three-times repeat guest on the podcast, is one of the co-authors of LuAnn's new book, A Well-Designed Business, the Power Talk Friday Experts. Stacey really has a lot to share, to teach, and to give that is of genuine value, and she does some wonderful work with entrepreneurs. In her first and second episodes, she talked to us about Employee Management (#69), and the Client Experience (#93). In today's episode, she will explain How To Get Referrals Without Asking. Tune in now, to find out more.

Stacey, who has a Master’s in Organizational Communication, provides a roadmap for small business owners and solopreneurs to generate referrals without asking through her Growth By Referrals program. She is the author of the book, Generating Business Referral- Without Asking, and she also hosts her own podcast, Roadmap to Grow your Business. Stacey lives in Charlotte NC with her husband and three kids. Listen in today, to find out what Stacey has to share about building relationships and planting the seeds of referral.

Show highlights:

  • Janelle Photopoulos changed certain things in her business, to up the client experience, based on her working with Stacey.
  • Stacey talks about her work with Janelle.
  • Stacey explains how she got to understand interior designers so well.
  • Why Stacey hated asking for referrals.
  • Stacey is debunking the advice that we've all been given, that we have to ask everyone for referrals at the end of a project.
  • Asking for referrals generally makes people feel really uncomfortable.
  • Changing the way we think about referrals.
  • Looking for ways to fill a funnel after failing in her business.
  • Stacey started unpacking the psychology and the human dynamic behind why referrals happen.
  • Referrals actually happen because they are triggered.
  • Why manufactured triggers are not successful.
  • Making yourself look like a hero by offering a solution to a problem is the best way to get referrals.
  • Stacey shares the trigger for making a referral happen.
  • How to trigger always being top of mind in a referral source.
  • What constitutes a great referral.
  • Taking great care of the relationships with your referral sub-set.
  • Identifying your referral sources. These are gold!
  • How baby designers can start building relationships with referral sources.
  • Using the right language.
  • Taking care of your referral sources year after year.
  • It all comes down to authentic relationships.

Stacey's bio:

Stacey Brown Randall is a member of the business failure club, a contrarian on how to generate referrals and a supporter of the entrepreneurial dream. Through her programs, she provides a roadmap to take control of your business.

Stacey’s quest to crack the code on how to generate referrals without asking began after her first business failed. When she started her second business – a business and productivity coaching practice – she knew keeping her pipeline full of new clients would be one of the biggest differentiators from her business failure. She honed-in on referrals as the main source of prospects for her second business but wasn’t satisfied with the conventional advice which is to receive referrals you must ask.

Stacey has taught her “no asking” referral generation strategy to hundreds of companies including Bank of America, Carroll Financial, International Minute Press, Dogtopia, O’Connor Insurance Associates, ACC Associates (Mortgage Advisor), Slater Interiors, Real Living Real Estate, Milazzo Webb Law Firm, Wells Fargo Advisors, Success Institute, HM Properties, Ameriprise, Farris Cooke CPA, Keller Williams, LearningRX and more small businesses and solopreneurs.

She is a three-time entrepreneur, author of Generating Business Referrals...Without Asking, and host of the Roadmap to Grow your Business podcast.

Stacey received her Master’s in Organizational Communication and is married with three kids, a 10-year- old son, 8-year-old daughter and she and her husband are raising their 11-year-old nephew. 


Stacey Brown Randall






Previous episodes Stacey has been on:

#69 Employee Management

#93 The Client Experience

Other episode mentioned in today's show:

Janelle Photopoulos, Blakely Interior Design #364

Stacey is a co-author in LuAnn's new book:

LuAnn Nigara