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A Well-Designed Business®

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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Now displaying: 2020
Nov 20, 2020

Today with Brad Leavitt:

Welcome to Power Talk Friday! Luann welcomes Brad Leavitt of AFT Construction back on the show today. This time, Brad is here to talk about the resistance designers might face from clients and builders in the design-build process. He’s going to teach you how to convey the value you bring to the table to overcome those objections, as well as how to price a build project. 

 

Pick it apart:

  • 23:35 Brad talks about the importance of showing the ROI to clients in hiring a designer
  • 29:57 Luann and Brad discuss why designers need to be able to “ball park” the cost of a building project from the beginning
  • 37:19 Brad gives tips on how to use social media to network and educate yourself about current market values in the build process
  • 48:20 Brad dives into how to persuade reluctant builders that you can bring market value to the table as a designer

 

More About Brad Leavitt:

Brad Leavitt is President of A Finer Touch Construction, LLC, a luxury residential and commercial builder located in Scottsdale, AZ. His Podcast, “The AFT Construction Podcast”, is focused on bringing value to its listeners, no matter their industry. The topics are focused on marketing, social media, entrepreneurship, organization, building science and construction. Brad is an ambassador for many national brands and an energetic public speaker.

Brad was born and raised in San Diego, CA as the oldest of 6 children.  He grew up in the Construction industry and worked as an electrician throughout High School for Grove Electric with his 2 uncles. They did remodels and new home builds all over San Diego, but mostly on Coronado Island and in Rancho Santa Fe.  Upon HS Graduation, he was accepted to Brigham Young University where he received a Bachelor’s of Science in Construction Management.  

Brad accepted an offer in 2005 with Trend Homes, a local production home builder in Phoenix, AZ. He worked 1 year as a superintendent before accepting a dream job building custom homes. Rowland Luxury Homes hired Brad in 2006 and immediately he was assigned to be a Project Manager at the 350MM Omni Montelucia Resort and Spa in Paradise Valley, AZ. Brad oversaw the construction and completion of 34 Custom homes that ranged between 2-4MM each.  After completion of the 34 custom homes, he then assisted with the completion of the hotel guest rooms, arrival zone, lodge and spa. After Montelucia was complete, Brad worked on numerous other residential and commercial projects in the greater Phoenix Area.

In March 2013, Brad was ready to begin his own company and officially started A Finer Touch Construction, also known throughout social media as AFT Construction. AFT has continued their rapid growth this past 7 years and has been fortunate to win numerous build awards for its work. AFT Construction offers a wide variety of services including: Multi family, commercial, residential, tenant improvement, retail and medical. AFT has continued to exceed industry standards and create strong client relationships based on integrity, reliability and quality.

Brad is married to Ashley Leavitt. Together, they have 6 children, 5 girls and 1 boy.  Brad is active with all 6 of his children, serves in his local community, and loves all sports

Connect with Brad Leavitt 

Podcast is “The AFT Construction Podcast" 

Instagram 

Facebook 

Pinterest 

LinkedIn 

What's new with LuAnn Nigara

Luannlive.com

luannnigara.com/launch

www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

 

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

 

A Big THANK YOU to today’s podcast sponsors:

Kravet is a reliable trade partner whether you are sourcing fabric, wallpaper, trim, rugs, furniture and of course, with Curated Kravet.com you also have lighting and accessories. If you haven't opened your trade account yet, go to Kravet.com It’s so easy to get started, go to kravet.com

 

Mydoma Studio is the complete designer toolkit—a place for you to manage all of your projects. Mydoma Studio is bringing in a Black Friday deal that you cannot miss out on! From November 26th, all the way up to the 30th, you can get 25% off your annual subscription of Mydoma Studio - which works out to a whole 4 months free! There’s no sale bigger than this, so head on over to mydomastudio.com/blackfriday to get this steal of a deal!

Other Shows Mentioned: 

#580 Brad Leavitt, AFT Construction: The Two “B” Words: Budget & Builders

#560 Brad Leavitt, AFT Construction: The Design Book

#542 Brad Leavitt: AFT Construction: A Builder’s Perspective on the Design Build Process

# 483 Power Talk Friday: Wendy Cohen: PowerHouse Advisors and The PowerHouse Smart Luxury Conference

Nov 17, 2020

Today with Dennese Guadeloupe Rojas: 

Welcome to A Well-Designed Business!® Today, I sat down with Dennese Guadeloupe Rojas. Dennese has worked in both the residential and commercial sides of the industry, but has recently drawn a line in the sand—she’s only working with general contractors who value and respect her as a designer. But how do you get to that point? How do you build those relationships with general contractors? How do you bring your expertise to the table? How do you prove your value? That’s what we’re talking about today! 

Pick it apart:

  • [7:24] Dennese shares her story of transitioning her business during a recession, determined not to close her doors
  • [22:10] LuAnn and Dennese break down the unique challenges of the window treatment business and why you need great partners as a designer
  • [30:30] Dennese explains how she positions herself as a unique expert when dealing with general contractors
  • [40:40] Dennese highlights some of the moving parts in the commercial world that designers might not know about
  • [48:50] LuAnn and Dennese discuss the difficulties and challenges Black designers face

Ah-Ha moments from LuAnn and Dennese:

“I want to deal with general contractors who understand what I bring to the table as a designer.” -Dennese

“The other people are just trying to deliver you a product. I’m trying to use my artistic eye to make sense of what’s trying to be translated into that window.” -Dennese

“We sell people, not product. We don’t reduce ourselves to a commodity. We sell our value and what we personally bring to the table.” -LuAnn

“[When working with contractors,] most of the time, you have to be willing to carry the bank on the job...if you don’t have the operating capital to be able to tide over a $50,000 project and carry it over 60-90 days, it could bankrupt your business.” -LuAnn

“The Pretty”

Dennese Guadaloupe Rojas


Dennese Guadeloupe Rojas
Dennese Guadeloupe Rojas

Dennese Guadeloupe Rojas

More About Dennese:

Dennese Guadeloupe Rojas began her career in the design field in 1991 and holds an A.A. in Interior Design from Bauder College in Miami, Florida. Although Dennese resides in the Washington Metropolitan area, her projects have taken her from coast to coast to include the Caribbean. Her motto is consistent and simple: “Maintain authenticity in style and texture, atmosphere is everything...” She brings over twenty years of experience and versatility that comes from dealing with a diversity of projects in both commercial and residential settings. Dennese brings her sense of elegance and impeccable eye for detail to each project. She possesses both the technical and interpersonal skills needed to manage and oversee the entire scope of the design/construction process. These crucial skills make Dennese a true asset to both project and client. Due to her hands-on approach, she is always refining each design until all the details are met with the proper balance in the creative aspect of each project. She describes her relationships with each client as paramount, and her goal is to assist in creating a home that fits the client’s persona, lifestyle and values. The philosophy behind Interiors by Design is the creation of a woman- and black-owned design company that blends the individual's needs and desires with experience and talent to create a stunning home environment. Dennese offers a robust reference list with an impressive portfolio of homes in the Metropolitan area throughout the U.S. and the Caribbean. Dennese strongly feels that two crucial factors in the client-designer relationship are mutual respect and trust. The client needs to trust the designer, which makes him/her open to professional suggestions. In turn, the designer needs to show the respect due to a client by listening and giving full credence to their desire and goals, both of which are primary. The trust factor is always key. Her clients trust that they will be guided in the right direction, one that adheres to sound design principles while adding that touch of magic.

Connect with Dennese Guadeloupe Rojas

Website 

Instagram 

Facebook 

Pinterest 

What's new with LuAnn Nigara

Luannlive.com

luannnigara.com/launch

www.luannnigara.com/cob

 

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here

To Get on LuAnn’s Email List, text the word designbiz to 444999!

 

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

 

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

 

A Big THANK YOU to today’s podcast sponsors:

Kirsch is at the forefront of innovation when it comes to window treatments. They’ve been an industry leader in drapery hardware for more than one hundred years, and they also have a custom window coverings program. They also provide great resources to educate the design community to help educate you about their product so that you can properly educate your clients and position yourself as the knowledgeable designer you are. Go to kirsch.com to find out more. 


Mydoma Studio is the complete designer toolkit—a place for you to manage all of your projects. Mydoma Studio is bringing in a Black Friday deal that you cannot miss out on! From November 26th, all the way up to the 30th, you can get 25% off your annual subscription of Mydoma Studio - which works out to a whole 4 months free! There’s no sale bigger than this, so head on over to mydomastudio.com/blackfriday to get this steal of a deal!

Nov 13, 2020

Today with Angela Kristen Taylor: 

Welcome to A Well-Designed Business®! On today’s episode, I talk to productivity expert Angela Kristen Taylor. Angela is an integrative productivity expert who helps ambitious entrepreneurs and sales professionals overcome their own internal chaos so they can create the life and business they want. She’s also the creator of The Limitless Collaborative, a one-of-a-kind virtual reality community for entrepreneurs, business professionals, and creators, to work together, learn together, and grow together. Tune in to hear what Angela has to say about unlocking productivity by starting with your emotions and experiences. 

 

More About Angela Kristen Taylor:

Angela Kristen Taylor is an integrative productivity expert who helps ambitious entrepreneurs and sales professionals overcome their own internal chaos so they can create the life and business they want. She’s a licensed realtor, certified spiritual healer, integrative nutrition health coach, mom to five kids (and two giant dogs), Disney cartoon & super-hero aficionado, and the creator of The Limitless Collaborative, a one-of-a-kind virtual reality community for entrepreneurs, business professionals, and creators to work together, learn together, and grow together. 

 

Connect with Angela Kristen Taylor

The Limitless Collaborative Website

Productive Souls Website

Instagram  

Facebook  

LinkedIn

YouTube

What's new with LuAnn Nigara

Luannlive.com

luannnigara.com/launch

www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to These Podcast Sponsors:

Kravet: Have you checked out their innovative program, Kravet ICreate? It makes it easier than ever to customize your furniture. You can design chests, tables, ottomans, benches, beds, and upholstery in just a few clicks on Kravet.com. is the best software platform out there for organizing your design business. Time tracking, quick books integration, client and vendor communications. Create efficiencies and take back your time. Designed by an interior designer for interior designers. Get 20% off your 1st 3 months when you go to mydomastdudio.com/awelldesigendbusiness. 20% off your 1st 3 months!  

Monogram is committed to redefining the world of luxury appliances, which they believe comes down to every little detail. Monogram isn’t just focused on providing the best luxury appliances. They are also determined to provide the best resources to support their trade partners, with a national support team dedicated to offering assistance to designers. Learn more at monogram.com/luann 

 

Other Shows Mentioned: 

#577 Power Talk Friday: Amber De La Garza, LuAnn is in the “Productivity” Hot Seat

#385 Power Talk Friday: Amber De La Garza: The Productivity Specialist

 

 

Nov 10, 2020

Today with Jennifer Stoner: 

Welcome to A Well-Designed Business®! Today, I sat down with interior designer Jennifer Stoner. Litigator turned interior designer? How’s that for a career change? Jennifer shows us how she uses skills she honed as a lawyer to guide her clients through their design project. She uses simple if/then logic as a powerful tool to get her clients to see how all the components of the project fit into the big picture!

More About Jennifer Stoner:

Jennifer Stoner is an award-winning interior designer specializing in creating beautiful "Conception to Completion" design projects for discerning clients.   Based in Richmond, Virginia, Jennifer’s services have now expanded to projects across the country. Whether in the process of building a new home, tackling a renovation or transforming your interiors, Jennifer and her team provide high-level services to both manage project details and effectively execute a plan of action.  Jennifer's talents have also been proven in the commercial realm, creating sophisticated and welcoming public spaces. 

Jennifer’s passion is evident in the new construction or renovation process.  She enjoys being an integral member of the client’s design-build team from the very beginning, believing that the collaborative efforts of the architect, builder and interior designer will ultimately lead to the smoothest process for her clients and the best possible finished product. Jennifer has also established a reputation for showmanship by adding jewelry in the way of sophisticated furnishings, beautiful window treatments, luxurious rugs and all of the details that elevate a home’s presence.

Jennifer’s clients have included a vast array of entrepreneurs, physicians, attorneys, developers, celebrities and Fortune 500 CEOs. Her work has been featured on HGTV and TLC, as well as been published in several shelter magazines such as Traditional Home Magazine, Home & Design Magazine, Richmond Magazine and R-Home Magazine, among others. She has been named as one of America's Top 100 Influencers in the Design Industry.

Connect with Jennifer Stoner

Website

Instagram 

Facebook 

Pinterest 

What's new with LuAnn Nigara

Luannlive.com

luannnigara.com/launch

www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to These Podcast Sponsors:

Mydoma is the best software platform out there for organizing your design business. Time tracking, quick books integration, client and vendor communications. Create efficiencies and take back your time. Designed by an interior designer for interior designers. Get 20% off your 1st 3 months when you go to mydomastdudio.com/awelldesigendbusiness. 20% off your 1st 3 months!  

Monogram now has virtual training on their products - these are one hour product demonstrations so you can get a feel for the product, become the expert on it, and determine if it’s a good fit for your projects. Learn more by going to Monogram.com/luann.

Other Shows Mentioned: 

#594 Reena Philpot

#454, #547 Jamie Lieberman

#6 Erika Ward

#203, 330, 601 Darla Powell

#8 Barbara Ostrom

Nov 7, 2020

Today with Seasonal Living: 

Welcome to A Well Designed Business! Today, I meet with two design industry powerhouses, Gary Pettitt of Seasonal Living and Leslie Carothers of Savour Partnership. 

Seasonal Living is an award-winning Texas-based manufacturer of modern indoor/outdoor furniture, lighting, planters, and decorative accessories. Gary is also the publisher of Seasonal Living, a consumer-facing digital lifestyle magazine. 

Gary recently teamed up with Leslie, a marketing professional, to help him create the world’s first luxury virtual showhouse featuring both augmented reality and virtual reality capabilities.

You may know Leslie! She has been on the show twice before, and when she told me about this virtual showhouse, I was hooked. Listen to today’s episode to hear Gary and Leslie explain what this showhouse experience is all about and how we can get in on the fun launch party that’s coming up very soon!

More about Seasonal Living Virtual Showhouse 

Here’s the information you to join in the fun:

I will be hosting this amazing event, and I’d love to see you there too! We start at 6 pm Eastern on December 3rd, 2020. It will only be about 30-45 minutes and after this launch party, we’ll have the opportunity to tour the full virtual showhouse and see what our talented friends have been up to. See you there!

Connect with Seasonal Living

Register for Designer Virtual Showhouse

Website 

Instagram 

Facebook  

Pinterest

YouTube

Other Shows Mentioned: 

  • #32
  • #540
  • #242
  • #20
  • #568
  • #406
  • #55
  • #214
  • #441
  • #50
  • #6
  • #278
  • #148
  • #526
  • #329
  • #452

 

Nov 6, 2020

Today with Vita Vygovska and LuAnn Nigara

Welcome to A Well-Designed Business, it’s Window Treatment Friday! In today’s episode, LuAnn and her friend and co-host of WTF, Vita (Vitalia) Vygovska, are doing something a little different. Today, LuAnn and Vita are answering listener questions. That's right, they are teaming up to bring you DOUBLE the expertise and answer window treatment questions they have been receiving from listeners!

More about Vita Vygovska

Vita is the award-winning window treatment specialist. Her company, Vitalia, Inc, is an all-encompassing fabrication, measurement, installation, and project management service exclusively for interior designers. In business for over a decade, Vita and her team are experts in their narrow field, providing designers with superb quality product and excellent communication. Most importantly, they take off the stress, save time, and give peace of mind in the job is well-done.

Connect with Vita Vygovska

Website 

Instagram 

Facebook

 

What's new with LuAnn Nigara

Luannlive.com

luannnigara.com/launch

www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to These Podcast Sponsors:

Kirsch has been in business for more than 100 years! There are so many tried and true products of theirs that I still trust and choose over and over again after all these years. Go to Kirsch.com, find your local distributor, and get your catalogs and samples so you can specify Kirsch for your next project.

Article makes it easy for you to help your clients get their office, bedroom, dining room, or outdoor space looking beautiful. Sign up for your trade acct today at welldesigned.article.com  

 

 

Nov 3, 2020

Today with Lisa Haude:

Lisa Haude founded Paradigm Design Group in 2001. In 2020, Lisa rebranded her Houston six-person hospitality design firm to become PDG Studios and created a new luxury residential design division named Bella’s Studio.

Put yourself in Lisa’s shoes. You are revving up for a big rebrand, and then the unthinkable happens. You find yourself in the midst of a global pandemic! Lisa’s story is like so many designers and business owners in the year 2020. It is a story of the dedication and resilience of a business owner in the face of unexpected, and unprecedented events. You’ll want to hear what prompted her rebrand, what she did about launching her new divisions once the pandemic hit, and what guided her through it all.

More About Lisa Haude:

Lisa A. Haude founded PDG Studios (formerly Paradigm Design Group) in 2001 and continues to prove that she is one of the top industry leaders in her field. A storyteller in her own right, Lisa creates truly one-of-a-kind spaces that speak authentically to the lifestyles and cultures of the clients PDG Studios designs for, celebrating unique histories all around the US. Known for her creative and unique approach to design, as well as her admirable ability to lead her team with grace, she and her team create memorable spaces that evoke beauty, luxury and comfort, and a sense of familiarity, seamlessly bridging the gap between hospitality and home life.

Connect with Lisa Haude:

Website 

Instagram  

Facebook 

Pinterest

What's New with LuAnn Nigara:

Luannlive.com

luannnigara.com/launch

eileenbhahn.com/designers

www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to These Podcast Sponsors:

Mydoma Studio brings you orders, invoices and online payments, design packages, product sourcing, time tracking, and even a client portal. Go to mydomastudio.com/awelldesignedbusiness to start your free trial.

Jaipur Living offers the finest handmade rugs in a variety of price points. Jaipur Living is committed to the craftsmanship and artfulness of handmade rugs, and to keeping the age-old art alive. Register here to become a design partner.

 

Oct 30, 2020

Welcome to A Well-Designed Business, it’s Power Talk Friday! Today’s guest is Chris Wallace, co-founder, and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams.

Chris truly believes in providing value to your clients by meeting their needs and making their lives better, and getting all of your industry partners on board with that idea, or finding partners that already are.

Listen in to hear what Chris has to say about leveraging those industry partnerships to do that, so that the customer experience is a focus at every single level.

Chris is the Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results. Beyond his work with clients, Chris is able to apply his passions as a teacher and thought leader. He has taught as an adjunct MBA professor at Temple’s Fox School of Business and has been published in outlets such as Harvard Business Review and Ad Age. He was also recently named to the Forbes Agency Council. Chris received a B.A. in Public Relations from Syracuse University’s Newhouse School and an MBA from Temple University. He lives outside Philadelphia with his family.

Show Highlights:

  • Chris’s passion is to get the entire value-chain, or industry, focused on the end user, which is the customer.
  • Chris illustrates his perspective with a story around his brother and sister-in-law.
  • There are two approaches to sales and marketing: the “old” product-focused way, and the  “21st Century Sales and Marketing” way, which goes beyond the product you offer and focuses on providing value to your clients by meeting their needs and making their lives better.
  • Chris addresses how designers benefit from asking for this better way of marketing from their brands.
  • Chris shares his philosophy on belief, confidence, and pride.
  • “21st Century Sales and Marketing” is about making your client’s life be easier, it’s about helping them be more successful, and it’s about understanding their needs.
  • Designers should communicate what their needs are by documenting what they’re wanting to deliver to the customer, and helping to educate their industry partners on how they can help with this process.
  • Ask for the things that are going to help make you successful!
  • Chris’s strategies on assessing the industry partners you’re doing business with.
  • Chris shares his thoughts and tips on virtual consultations, how augmented reality can be leveraged to drive better design, and other fascinating tools of the trade.
  • Old-school isn’t cutting it anymore because you can’t meet the modern customer’s needs.
  • Exciting Windows is one of LuAnn’s forward-thinking vendors.

Connect with Chris!

Website

Instagram

LinkedIn

Links / Resources:

Hey, window treatment friends! Learn more about Exciting Windows and tell the Steves that LuAnn sent you!

Process Leads to Profits - Kicking Off November 4, 2020!

Learn the Four P’s of design from Sara Lynn Brennan:

Processes, Partnerships, Packages, and Profits…as well as the “secret sauce” that has doubled her business in the last year!

Investment: $2195

Register HERE!

Design-Build For Profit

Coming Back Soon!

Increase Confidence, Increase Profits

Coming Back in February 2021!

The Profit Is In the Numbers

Coming Back Soon!

Eileen B. Hahn's Interior Design Firm Hiring Toolkit

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Get the Goodies! - For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to These Podcast Sponsors:

Kravet’s popular visualization tool is now available on Lee Jofa Workroom furniture! Get started on building your custom pieces at kravet Leejofa.

Kirsch’s motorized Briza collection is the perfect answer to high end drapery treatments. Connect with Your Local Kirsch Distributor Now! Kirsch

Episodes mentioned:

John Dupra #329

 

Oct 29, 2020

Welcome to A Well-Designed Business! Sara Brennan rejoins the show today and she’s going to be sharing how she is managing the recent influx of new clients as she scales her business, how very critical organization is to the process, and a breakdown of the services she offers. We’ll also be touching on her upcoming Process Leads to Profit course, so please join us for some great takeaway ideas to streamline your own business and to learn more about how you can really drill down into what Sara calls “the Four P’s of design: Processes, Partnerships, Packages, and Profits”, to take YOUR profits to the next level.

Sara is a co-author in the upcoming second volume of A Well-Designed Business - The Power Talk Friday Experts.

She is an entrepreneur, CEO, and Principal Interior Designer at Sara Lynn Brennan Interiors. Sara has become the first and only full-service interior design firm in Waxhaw, North Carolina, who specializes in Transitional Designs, where she and her design-build team take spaces from Bare Bones to Beautiful by utilizing her exclusive, approachable, and stress-free design process, transforming and renovating homes from start to finish.

Sara’s design work has been nationally published six times in the last year including publications such as Romantic Homes, Traditional Home, Window Fashion Vision, and Cottages and Bungalows, who recently offered her a role as a monthly columnist. She’s also been noticed as a rising star among colleagues in the design industry being invited as a guest on podcasts, as a panelist at High Point Market, and as a host and speaker at local design events and shows.

Show Highlights:

  • Sara has developed a mapped-out process that not only gets compliments from her clients, but she’s even had clients asking her to consult with THEIR clients!
  • Sara details how her clients are set up with the different levels of design services she offers, as not everyone wants or can afford full-service design.
  • A storyboard with different designs and a discussion with what the client hates or loves about them is one unique system that Sara uses.
  • Having the numbers conversation upfront is super important.
  • Sara addresses how to respond to client trust issues.
  • How to stop clients from ‘shopping’ you.
  • Sara’s business model has two sources of revenue: the design fee and the furnishings as a retailer.
  • Sara’s tips when speaking to vendors.
  • Reverse-engineering to make sure that you can be profitable with your model will instill confidence in how you speak to people and what you’re able to offer them.

Connect with Sara!

Website

Instagram

Facebook

Links :

Process Leads to Profits - Kicking Off November 4, 2020!

Learn the Four P’s of design from Sara Lynn Brennan:

Processes, Partnerships, Packages and Profits…as well as the “secret sauce” that has doubled her business in the last year!

Investment: $2195

Register HERE!

Design-Build For Profit

Coming Back Soon!

Increase Confidence, Increase Profits

Coming Back in February 2021!

The Profit Is In the Numbers

Coming Back Soon!

Eileen B. Hahn's Interior Design Firm Hiring Toolkit

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Get the Goodies! - For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other shows mentioned:

#524

#514

#463

 

Oct 27, 2020

Welcome to a Well-Designed Business! Today’s guest is Phoebe Oldrey. Phoebe is the founder of Smartstyle Interiors based in the UK. Oftentimes, designers feel like they can’t niche down, thinking that will close the door on all the other possibilities out there.

When Phoebe reached the point in her career where she felt the desperate drive to do something different with design, she came to realize that design wasn’t just about aesthetics or creating beautiful spaces, but that it opens opportunities to create holistic, life-altering spaces for clients. So, Phoebe did the next practical thing: she niched down, rebranded, and started focusing on the projects that truly made her happy.

Let’s hear what Phoebe has to say about holistic design, niching, and following your passion in your business.

Phoebe is the founder of Smartstyle Interiors, an innovative interior design studio which takes a holistic approach. In 2017, after 15 years in the industry and tired of being asked what the next tread was, Phoebe decided to take an approach to her designs that not only balances how a space works and what it looks like, but also asks “How does it make us feel”. Believing that only when we get the balance right between Function, Aesthetics and Emotions will we create amazing places people are happy in. This led to her TEDx talk “Interior design is about more than wallpaper and bean bags” and numerous speaking opportunities where she shares her passion for putting people at the front of design.


Show Highlights:

  • Talent is a gift, but it is not something that automatically opens doors for you.
  • Phoebe discusses the skills that are needed to be successful in the industry.
  • Phoebe shares the circumstances surrounding her desire to do more profound work.
  • Biophilic design is a study of human beings’ relationship to nature.
  • Niching can be very scary, but since Phoebe wasn’t doing work that she was in love with, she decided to go in a different direction.
  • More people than ever have been interested in holistic design for their work and living spaces for the health benefits since the coronavirus event lockdowns.
  • Holistic interior design focuses on more than just the aesthetics. It also:
    • compliments a client’s lifestyle habits
    • is designed to support the circadian rhythm
    • makes the client FEEL GOOD to be in this space
  • Designers should stop being scared of what’s unique, because what’s unique is amazing!
  • Your niche should be made up of your own authentic passion and drive.
  • Everything is connected: we shape our houses, and our houses shape us.

Connect with Phoebe!

Website

Instagram 

Facebook 

Pinterest

Phoebe's TEDx Talk

Online Course – “Finding your Confidence with Colour”  

Book Referenced by Phoebe:

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant  by W. Kim Chan and Renée Mauborgne  

Links / Resources:

Designer Discussion: LuAnn Nigara Hosts a Conversation with Kravet Furniture

Oct 29, 2020 12:00 PM EST (United States & Canada)

Register Here

Process Leads to Profits - Returning November 2020!

Learn the Four P’s of design from Sara Lynn Brennan:

Processes, Partnerships, Packages, and Profits…as well as the “secret sauce” that has doubled her business in the last year!

Sign Up For Updates HERE!

Design-Build For Profit

Coming Back Soon!

Increase Confidence, Increase Profits

Coming Back in February 2021!

The Profit Is In the Numbers

Coming Back Soon!

Eileen B. Hahn's Interior Design Firm Hiring Toolkit

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Get the Goodies! - For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to These Podcast Sponsors:

When your client wants the finest in luxury appliances for their kitchen.

Are You Set Up with Monogram's Design Partner Trade Program?

Open Your Trade Account with ARTICLE.com Here!

Be the hero for your clients, and be the solution they need right now with Article.

Other episodes mentioned:

Cheryl Janis #41

Mike Peterson #569

 

 

Oct 23, 2020

Welcome to A Well-Designed Business, it’s Power Talk Friday! There are so many of us who struggle with communicating who we are and what we do, especially on our websites. Betty Marton, founder of In Your Own Words, is back with us on the show to discuss how important it is in sharing your story to show your humanity, your journey, and your vulnerability.

Betty is a lover of stories, conversation, and talking to people and hearing about their lives. She has her own separate business as a writer, copywriter, and storyteller whose passion is helping people understand their stories and bring them to life.

Think about the way that you are portraying your business with your words, and be sure to listen in as Betty imparts her expertise about storytelling and the impact it can have, both on your business and your personal life.

Writer and editor Betty Marton works with individuals, as well as large and small businesses, foundations, and nonprofit organizations to capture and share the stories they need to tell. She has reported on and written about a wide range of business practices and social change programs. In her work with individuals who want to tell their life stories, her innate curiosity and empathy often helps lead them to gain new insights and reimagine self-limiting beliefs. Betty is, as well, the liaison between her artist husband, Jerry Teters, and interior design clients for whom he creates commissioned paintings. Best known as an abstract artist, Jerry also creates intimate portraits of home, scene from his clients’ lives at home or on vacation.

Show Highlights:

  • As Betty explains, your profession doesn’t matter. Whatever your passion is, she can write about that.
  • Betty loves figuring out the layers beyond the who, what, when, why, and where: the story behind the story.
  • Everybody has a story that matters. Knowing someone’s vulnerabilities helps you connect.
  • Meaningful articles are valuable marketing tools.
  • Word-shaping written copy is one of Betty’s gifts.
  • Betty gives an overview of the different ways she works with clients.
  • In the telling of your story, Betty likes to explore the different angles that helps you see something you didn’t see before.
  • A photo story is something that anybody can do. Betty offers 16 Questions you can ask yourself to help you dig deeper into your photograph. This enables you to learn more about yourself and the person in the picture than you would have known before.
  • There’s also a link to discover your coronavirus photo story on Betty’s website!
  • Check out Jerry's art! It is a valuable resource for designers.

Connect with Betty!

Betty’s Website     

Betty’s Instagram

Betty’s Facebook

Betty's FREE 16 Questions Guide for Telling Your Own Photo Stories

Jerry’s Website

Jerry’s Instagram

Links :

Process Leads to Profits - Returning November 2020!

Learn the Four P’s of design from Sara Lynn Brennan:

Processes, Partnerships, Packages and Profits…as well as the “secret sauce” that has doubled her business in the last year!

Sign Up For Updates HERE!

Eileen B. Hahn's Interior Design Firm Hiring Toolkit

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Get the Goodies! - For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to These Podcast Sponsors:

Jaipur Living’s Website - Easy to Browse, Custom Calculator, Products Ready to Ship! Open Your Trade Account to Begin Your Relationship with This Admirable Company.

Other shows mentioned to link

#600 Celebrating the 600th Episode, LuAnn is Interviewed!

#574 Power Talk Friday: Deb Mitchell: Attract the Right Clients With Stand-Out Copy

#33 Arlene Angard – Mix 1 Part Passion + 1 Part Strategy = Success!

#80 Asler Valero- Be Intentional- Design Your Business and Your Life

#32 Robin Baron – The President of ASID NY Metro Chapter Talks with us about PR and Brand Development

 

Oct 22, 2020

Welcome to A Well-Designed Business, it’s time for another riveting episode of “What Would Lu Do?”! LuAnn received a request from a window treatment professional to review the “autopsy” process that LuAnn’s team does at Window Works, so this episode is dedicated to covering the review of a project once it’s completed.

Whether you are a photographer, web developer, architect, or blogger, it is essential for each and every business owner to review their projects for profitability, deficiencies, processes, and client satisfaction.

LuAnn discusses this process mostly from the perspective of a window treatment specialist, so if you are a designer, you have more work to do! But no worries, she’s got you designers covered on that, too! Get comfy, you’ll want to take notes!

Show Highlights:

  • There are 3 main objectives of a post-project “autopsy”. To learn:
    • what it is we do well
    • what it is we need to improve on and
    • what kinds of projects we make money on
  • LuAnn details the items that need to be reviewed:
    • gross dollar amount of the project
    • marketing source
    • net cost of goods on the project
    • review the completed project with installers, sales reps, and the office admin team
    • tag the client in our CRM as ‘market to’, ‘don’t market to’ and ‘request a review’
    • review what you learned
  • Steps you can add to this process as a design firm include:
    • set up debriefs with your key trades especially at the completion of larger size projects
    • ask your client how you did, in a personal, meaningful way
  • By not examining everything, you sometimes don’t learn everything. You only learn what gets caught, not what could have been avoided.
  • Growth and learning and excellence comes from reviewing what you do, how you do it, and who you do it for.

Links :

WCAA's 3x3 Virtual Learning Event

FREE Virtual Learning Event!

October 28-30, 2020

9am, 12pm, and 3pm Daily!

Process Leads to Profits - Returning November 2020!

Learn the Four P’s of design from Sara Lynn Brennan:

Processes, Partnerships, Packages and Profits…as well as the “secret sauce” that has doubled her business in the last year!

Sign Up For Updates HERE!

Eileen B. Hahn's Interior Design Firm Hiring Toolkit

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Get the Goodies! - For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to These Podcast Sponsors:

Kirsch’s motorized Briza collection is the perfect answer to high-end drapery treatments. Connect with Your Local Kirsch Distributor Now! Kirsch

When your client wants the finest in luxury appliances for their kitchen.

Are You Set Up with Monogram's Design Partner Trade Program?

Shows to include in show notes: #36 Susan Brunstrum

 

Oct 20, 2020

Welcome to A Well-Designed Business! Today’s guest, Carissa Miller of CC and Mike, shares how a “completely unexpected opportunity” turned into a leap of faith for her and her husband, Mike. Carissa’s journey is so much more than that happy accident, though, as you’re going to hear. Listen in to this inspiring conversation around how an Instagram post that went viral launched her into a rapidly growing business that she never saw coming, as well as how she and her husband navigated the unique challenges that come with running a business with your spouse.

CC and Mike are a husband and wife team who make dream homes happen nation-wide, offering full-service design, build, and remodel services to their clients. Launched in May 2016, their social media and blog following have grown rapidly to include followers from all over the world who look to CC and Mike for design and building inspiration for their own homes. CC and Mike’s audience loves following their adventures as they design, flip, and renovate homes!

Show Highlights:

  • Carissa’s background and professional experience in photography led to a desire to “re-brand” her career.
  • Carissa shares how she has always designed and her husband, Mike, has always built their own homes, and a photo of her bedroom posted to her new Instagram account became an instant hit, with One Kings Lane and Pottery Barn asking for interviews and design advice. From there, she started getting requests from people to design for them.
  • Contracts, policies, and procedures have been the biggest change in their lives since designing for a client, versus designing and flipping houses for themselves.
  • Mistakes and lessons are part of the learning curve, but everybody has to start somewhere!
  • Carissa describes how scary it was to take a leap of faith.
  • Investing the time and money in a business coach or consultant brings another’s perspective and helps you to grow your business the right way.
  • Carissa addresses how she and Mike stayed in agreement during the early days. “Stay in your lane” and work inside your strengths.
  • Hiring the right employees that complement your business is critical.
  • The transition from being business partners during the day and husband and wife after hours takes some conscious effort!

Connect with Carissa!

Website

Instagram

Facebook

Blog 

Links :

Process Leads to Profits - Returning November 2020!

Learn the Four P’s of design from Sara Lynn Brennan:

Processes, Partnerships, Packages and Profits…as well as the “secret sauce” that has doubled her business in the last year!

Sign Up For Updates HERE!

Eileen B. Hahn's Interior Design Firm Hiring Toolkit

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Get the Goodies! - For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to These Podcast Sponsors:

FREE Trial! A One-Stop Shop to Keep Everything Organized!

Check Out Their Client Portal and Time Tracking Features!

Mydoma Studio: A Well Designed Business

When your client wants the finest in luxury appliances for their kitchen.

Are You Set Up with Monogram's Design Partner Trade Program?

#363 Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team

#06 Identifying Your Transferrable Skills with Erika Ward

#474 Bria Hammel: Keys to Scaling Your Interior Design Firm

#480 Chris Loves Julia: Quality Content Creation is Key to Their Success

 

 

Oct 16, 2020

Welcome to A Well-Designed Business, it’s Power Talk Friday! Today’s Power Talk Friday is sponsored by Interior Design Business Academy and specifically the Interior Design Business Academy 2020 Summit, which is happening Wednesday, November 4 thru Friday, November 6, 2020.

This event will run from 10:00 am EST to 6:00 pm and it is entirely virtual.

In today’s conversation, Terri Taylor not only shares all the details of the outstanding Summit she has planned for you, but she shares valuable tips for running your firm. After 30 years in the industry, Terri has tons of experience in running her own firm and teaching you how to do it through her Interior Design Business Academy.

And to be clear, the summit is open to all interior design business owners, not just IDBA coaching members, so be sure to check it out at Interior Design Business Academy Summit 2020

Terri Taylor is a frequent speaker and guest lecturer at design conferences and showrooms throughout the country. She speaks on a number of topics related to the business of interior design, including: business practices, sales, marketing, motivation, leadership, success, and personal growth.

Ms. Taylor is nationally known as an interior design business expert and coach who teaches and mentors interior designers to help them create successful design businesses.

Terri has over 32 years in the interior design and construction business. She holds both residential and commercial general remodeling Arizona Contractors Licenses, and qualified for her NCIDQ certification in 1991. Terri is a professional member of ASID, IDS, and NCIDQ.

Her Tucson-based design studio, Taylor Design Group, was a diversified design practice working in the areas of high-end residential design and remodeling, model home merchandising, hospitality, and medical and professional offices. Her studio has been the recipient of ASID Arizona South Chapter Design Excellence Awards every year since 1986 and she received the ASID National Design Excellence Award in 2000.  Terri’s design work has been published in regional and national design journals, including ASID ICON and Wall St. Journal. Terri retired from her studio practice in 2015.

In 2009, Ms. Taylor created Design Biz Blueprint (now Interior Design Business Academy); an education and coaching resource that provides a unique mix of design business strategies and systems, and powerful positive mindset to help interior designers create meaningful success. She’s inspired thousands of interior design entrepreneurs through her speaking engagements, seminars, on-line education, and coaching.

Terri connects with heart-centered designers to help grow their business strategy, accountability, and profitability all while undergoing a beautiful personal transformation.

Show Highlights:

  • The “nuts and bolts” side of how interior designers can get paid what they are worth is a part of the system that Terri teaches at Interior Design Business Academy:
    • Advantages of fees vs. hourly, and design fees in relation to project budgets
    • Pricing product/furniture properly so you don’t get push back and clients are happy
    • How to have profitable remodeling jobs
    • How to present and price a big design fee on a huge new build
    • What your profit margin on a design job  should be
  • Your mindset around wealth consciousness is actually the secret to getting paid what you are worth.
  • Terri provides reasons why and examples of how designers are often in their own way.
  • Once you identify and release those beliefs, rules, and practices that are keeping you “in your own way”, the “how-tos” easily fall into place.
  • Interior Design Business Academy is a blend of educational programs and coaching: It’s lots of step-by-step, how-to-do-it recipes backed up by coaching, which creates predictably successful results.
  • Terri explains the Growth, Structure, and Masters programs that she offers at Interior Design Business Academy.
  • “Fly the plane while you build it.”
  • Terri Taylor is the founder and host of the upcoming Interior Design Business Academy 2020 Summit - “Mastering Design Fees and Pricing”. Although it’s required by her Growth, Structure, and Masters students, this retreat is also open to the public!
  • The 2020 Summit is a very interactive, 3-day virtual retreat, with lots of connection and sharing with designers across the country, breakout groups, all worksheets/handouts, coaching, Q and A time with Terri, and dancing… yes, it’s true, believe it or not!
  • The 2020 Summit – “Mastering Design Fees and Pricing” is where:
    • your passion for design combines with the ability to earn what you’re worth to become a reality.
    • you will gain the confidence to make the shift and get the “recipe” for making consistently profitable fee-based offers for design services.
    • you will learn to embrace your beautiful design gifts and attract high-paying clients to become a confident, well-paid designer.
    • you do the “inside” work that allows you to shift into the abundant, confident, well-paid designer you are destined to be.
    • you will uncover the freedom and fulfillment you’ve always wanted.
  • This Summit is for pros, third acts, stars, leaders, game-changers, beginners, creatives, and IDBA members!
  • There’s a Special Bonus “Wealth Consciousness Intensive Live” with Terri for Early Bird ticket holders only!
  • Don’t miss the virtual mix and mingle event before the Summit!
  • Remember: the only way you breakthrough is to COMMIT to doing whatever it takes to achieve the life, clients, and jobs you want.

 

Connect with Terri!

Instagram

Facebook

LinkedIn

Website

Interior Design Business Academy 2020 Summit

“Mastering Design Fees & Pricing”

Wednesday, November 4th thru Friday, November 6th, 2020

10:00 AM EST – 6:00 PM EST

Virtual experience

Admission: $347 or 2 payments of $207

*Early Bird pricing only valid until midnight, October 20th

*Early Bird BONUS -  A pre-event Wealth Consciousness Workshop with Terri so that you can get a head start into shifting your mindset and getting paid what you are really worth!

Register for 2020 Summit

Links :

Design-Build For Profit

Coming Back Soon!

Increase Confidence, Increase Profits

Coming Back in February 2021!

The Profit Is In the Numbers

Coming Back Soon!

Process Leads to Profits - Returning November 2020!

Learn the Four P’s of design from Sara Lynn Brennan:

Processes, Partnerships, Packages and Profits…as well as the “secret sauce” that has doubled her business in the last year!

Sign Up For Updates HERE!

Eileen B. Hahn's Interior Design Firm Hiring Toolkit

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Get the Goodies! - For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to This Podcast Sponsor:

Interior Design Business Academy Summit 2020

Other shows mentioned:

#548 Terri Taylor

Oct 13, 2020

Welcome to A Well-Designed Business! Social media guru, Darla Powell from Darla Powell Interiors, joins us in this conversation today on how to get more juice from your social media efforts. We change, our business changes, and sometimes, we need to refresh our minds about what we’re really doing and who we’re doing it for. The goal here today is to talk about honing the message you’re sending out to the world, and if you already did this five years ago, well maybe it’s time to do it again!

Darla is a co-author of the 2nd volume of A Well-Designed Business, The Power Talk Friday Experts that is coming out in November 2020. Darla really is the social media guru. She blew up social from the get-go and she hasn’t stopped since. Thankfully she is just fine with sharing her tools and ideas with us, so we can try to duplicate her success. Please welcome her back to the show!

Darla has a fun, genuine, and down-to-earth approach to the designing of beautiful spaces. Since she launched her career in 2016, she has grown her business almost exclusively by word-of-mouth and her clients have really fallen in love with her work!

In her past life, Darla spent almost twenty years as a Detective Sergeant in Miami Florida, so one might say that she is an expert on the importance of having complete tranquility at home after a stressful day at work! Also, her background has carried over many hidden perks- including a strong sense of integrity, accountability, and a ready-for-anything-ness that is key for home renovation projects.

Darla’s career transformation was fueled by her need to express her boundless creativity. She spent her childhood summers rummaging through her grandmother’s antique store where she developed an extensive knowledge of antiques, collectibles, and of pieces that look perfect together, so Darla’s refined eye definitely sees those diamonds hiding in the rough! Above all, Darla really loves creating rooms that are gorgeous, elegant and soothing.

Show Highlights:

  • This podcast helped educate Darla and gave her the courage to take a leap into a totally different career path.
  • Darla explains how she came to create Wingnut Social.
  • When clients are looking up your design firm online, they are also scoping out your PR sources and checking out your social media to see how you engage with others.
  • Social media is a multi-billion dollar business and is not a trend. It’s here to stay!
  • It’s difficult for a business to survive the long run without having a well-rounded social media presence.
  • Darla offers her social media strategies!
  • Marketing budgets can be 5-20% of your overall annual gross, depending on a few factors. When you’re a newer designer, that percentage should be higher because you’re building brand awareness and a following.
  • Who are you? LuAnn shares what she looks for on designer’s websites.
  • You have to always be able to adapt, especially in marketing.

Connect with Darla!

Darla’s Website

Darla’s Instagram

Darla’s Facebook

Darla’s Twitter

Wingnut Social

The Wingnut Social Podcast

Links :

Design-Build For Profit

Coming Back Soon!

Increase Confidence, Increase Profits

Coming Back in February 2021!

The Profit Is In the Numbers

Coming Back Soon!

Process Leads to Profits - Returning November 2020!

Learn the Four P’s of design from Sara Lynn Brennan:

Processes, Partnerships, Packages and Profits…as well as the “secret sauce” that has doubled her business in the last year!

Sign Up For Updates HERE!

Eileen B. Hahn's Interior Design Firm Hiring Toolkit

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?LuAnn Nigara COB 

Get the Goodies! - For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to These Podcast Sponsors:

When your client wants the finest in luxury appliances for their kitchen.

Are You Set Up with Monogram's Design Partner Trade Program?

Kirsch’s motorized Briza collection is the perfect answer to high-end drapery treatments. Connect with Your Local Kirsch Distributor Now! Kirsch

Previous Episodes Mentioned:

Darla was on episodes #203 and #330

 

Oct 9, 2020

Welcome to the 600th episode of A Well-Designed Business! In this milestone conversation, LuAnn is the guest today! Deb Mitchell and Betty Marton are two writers and #smartladies who are talking to LuAnn today about the 599 episodes she has under her belt.

LuAnn shares how much her life has changed since she aired her first episode back in February of 2016, how appreciative she is for her guests and listeners who have played such a big part in making this podcast a success, and how grateful she is that you invite her into your lives and your businesses each week. Don’t miss this fascinating glimpse into the heart of the host of A Well-Designed Business!

Deb, or DesignWriterDeb as she’s referred to on Instagram, specializes in copywriting for interior designers and creatives. Betty, of In Your Own Words, helps individuals and businesses tell their stories through narrative.

Show Highlights:

  • LuAnn shares memories from her childhood and how she first learned a good work ethic that carried her into marriage and entrepreneurship with Vin.
  • Focus energy on learning the lessons when you’ve experienced failure. Without failures, there can be no success.
  • If you decide to do something, you can do it. If you don’t do it, you’re the only person standing in your way!
  • LuAnn describes how her podcast came into being and the creative ways she sourced her guests.
  • LuAnn shares her best ‘a-ha’ moments and how every single person on their entrepreneurial journey has something to teach us.
  • Managing a full calendar takes a lot of work, a few shortcuts, and constant conversations with her executive assistant, Lisa!
  • Build a team you trust and have your processes down.
  • Here’s what’s next for LuAnn!
  • Deb, Betty, and LuAnn discuss LuAnn’s BLM special series.
  • “Decide to be excellent!”

High Point Market is the Oscars of the design industry, and this year, for a lot of us, that red carpet feels a long way away. But don’t feel like you have to miss out, because Mydoma Studio is here to bring Market to you, wherever you might be. More than just a virtual High Point, Mydoma’s Backstage at High Point Market will bring you showroom tours, private conversations with industry insiders, and insight you just can’t find anywhere else. Head over to Mydoma Studio HPMKT now to get your own backstage pass!

Links :

Design-Build For Profit

Coming Back Soon!

Increase Confidence, Increase Profits

Coming Back in February 2021!

The Profit Is In the Numbers

Coming Back Soon!

 Process Leads to Profits - Returning November 2020!

Learn the Four P’s of design from Sara Lynn Brennan:

Processes, Partnerships, Packages and Profits…as well as the “secret sauce” that has doubled her business in the last year!

Sign Up For Updates HERE!

Eileen B. Hahn's Interior Design Firm Hiring Toolkit

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Get the Goodies! - For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to These Podcast Sponsors:

Take Advantage of Kravet Inc.’s Extensive Digital Tools & 24/7 Customer Service! Set Up a Virtual Appointment with Your Local Sales Representative: Kravet

FREE Trial! A One-Stop Shop to Keep Everything Organized!

Check Out Their Client Portal and Time Tracking Features!

Mydoma Studio: A Well Designed Business

OTHER EPISODES MENTIONED AND TAG IN SM:

Carol Cox #140

Deb Mitchell #574

 

Oct 8, 2020

Welcome to A Well-Designed Business, it’s time for another riveting episode of “What Would Lu Do?”, where you ask the difficult questions and LuAnn gives the expert answers you’ve been wanting.

Today’s dilemma comes from an anonymous listener who has been a faithful listener of the podcast since she started her business in 2014. At that time, she took the least expensive options in setting up her business and hasn’t invested since. She received an inheritance right before COVID hit, so this designer is looking for words of wisdom on whether it’s better to hold on to the money for a household expenses safety net since her husband has been furloughed and is not likely to return to work soon, or if it’s better to invest it back into her business, along with a revised business plan.

Listen in as LuAnn digs into the details, susses out the situation, and lays out her reasoning on the resolutions.

If you are not working with a coach or perhaps you don’t have a business mentor or business bestie to provide guidance, this is the perfect opportunity to email LuAnn the burning issues that you need insight on and she’ll answer them on air. Please send your questions to LuAnn Nigara: WWLD!

Show Highlights:

  • LuAnn shares the listener’s email to provide the full context of the issue.
  • If the listener’s husband has not yet been returned to work or gained other employment, then the mortgage, food on the table, gas, and electricity all come first.
  • If the household situation is not so dire, remember that there are many steps you can take to set your business up for success that are an investment of your time and not your money.
  • Review, revise, and reflect on the business plan that she set up in 2014.
  • LuAnn details the steps needed for the listener to get very clear on her mission and how to define her core values.
  • Knowing your numbers are critical! Investing in your business must be done with a plan, so LuAnn walks the listener through some financial considerations.
  • Here are the bottom-line investments that the listener must make:
  • Work with a lawyer to register your business.
  • Open a business bank acct.
  • Hire a p/t bookkeeper or commit to knowledgeably doing it yourself religiously, no messing around.
  • Find and hire a CPA, even if it not the kind like Peter Lang who works with you each month and it is just one who will see to it the quarterly and yearly taxes are filed and paid.
  • LuAnn breaks down exactly how she would spend the $9,000.
  • Final thoughts: Invest in your business but also invest time in planning how you will make money. Be steadfast in doing it!
  • Check out SCORE, a non-profit organization dedicated to helping small business owners get off the ground, set and achieve their goals through free educational resources, and offers free mentoring from retired business people.

Links :

Design-Build For Profit

Coming Back Soon!

Increase Confidence, Increase Profits

Coming Back in February 2021!

The Profit Is In the Numbers

Coming Back Soon!

Process Leads to Profits - Returning November 2020!

Learn the Four P’s of design from Sara Lynn Brennan:

Processes, Partnerships, Packages and Profits…as well as the “secret sauce” that has doubled her business in the last year!

Sign Up For Updates HERE!

Eileen B. Hahn's Interior Design Firm Hiring Toolkit

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Get the Goodies! - For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to These Podcast Sponsors:

Kirsch’s motorized Briza collection is the perfect answer to high-end drapery treatments. Connect with Your Local Kirsch Distributor Now! Kirsch

When your client wants the finest in luxury appliances for their kitchen.

Are You Set Up with Monogram's Design Partner Trade Program?

OTHER EPISODES MENTIONED AND TAG IN SM:

Laurel Smith’s episode #545

Nate Berkus’s episode, #433

Jamie Lieberman’s episode #’s 454 and #547.

Kim Worswick’s episode #234

 

Oct 6, 2020

Welcome to A Well-Designed Business! Judith Taylor of Judith Taylor Designs returns as a guest today to share her ideas on networking for introverts. As Judith says, it can be a struggle to be an introvert in an extrovert’s industry! She has many things to say that can help not just introverts, but anybody looking to strengthen their networking skills. Listen in to this fascinating conversation about how you can set yourself up for success, even if you’re an introvert, and how to overcome the challenges when it comes to networking.

Judith is an international award-winning designer with a flair for making personal, meaningful spaces. She is the granddaughter of a once-prominent furniture manufacturer, and as such, is passionate about style and the tradition of quality fine furniture making.

Liveably luxury is achieved through her timeless aesthetic. Classic details, and refined clean lines anchor a love of the mix of contemporary traditional, and global influences. Mixing patterns, unexpected combinations, dressmaker’s details, and often vibrant colours distinguish her style. 

A few things you may not know about her:

She started her career in Information Technology as a mainframe programmer/analyst but after 20 years as an IT consultant, her love of colour and pattern got the better of her. While working in IT, she also completed her Bachelor’s Degree in Psychology, and later studied fine art at Toronto School of Art, and then most recently she studied Interior Design at the International Academy of Design and Technology where she received High Honours for her work.

She is the first (and so far only) Canadian to have won a “Designer of the Year” award from the Interior Design Society out of High Point North Carolina, and was also the first to win Crate and Barrel’s “designer challenge” and you can see the “Judith chair” on the “about” page on her website, or sit on the winning entry in her living room (by invitation only)!

She enjoys travel and always looks forward to spending more time at their summer place at Cape Cod.

Follow along with her blog to read posts about her travels, her design insight, and lifestyle thoughts that cross her mind. She hopes you enjoy the read. 

Show Highlights:

  • Judith shares her personal experience with introversion.
  • There’s a difference between being shy and being an introvert.
  • Judith reveals the ingenious way she prepares herself for a group event.
  • Avoid delivering phony-sounding elevator pitches.
  • Tips and tactics for networking at group events.
  • How Judith handles consultations.
  • Since introverts tend to look inward and be self-critical, Judith had to learn to turn her vision towards her client and assess them.
  • Marketing and writing is a place for introverts and shy people to shine.
  • Building connections is what Judith attributes to getting her jobs.
  • If you care, and you want to help people, potential cients are going to see that.
  • Judith imparts her final thoughts and suggestions on getting new clients.

Connect with Judith!

Website

Instagram

Facebook

Pinterest

Blog

Links :

Design-Build For Profit

Coming Back Soon!

Increase Confidence, Increase Profits

Coming Back in February 2021!

The Profit Is In the Numbers

Coming Back Soon!

Process Leads to Profits - Returning November 2020!

Learn the Four P’s of design from Sara Lynn Brennan:

Processes, Partnerships, Packages and Profits…as well as the “secret sauce” that has doubled her business in the last year!

Sign Up For Updates HERE!

Eileen B. Hahn's Interior Design Firm Hiring Toolkit

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Get the Goodies! - For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to These Podcast Sponsors:

Jaipur Living’s Website - Easy to Browse, Custom Calculator, Products Ready to Ship! Open Your Trade Account to Begin Your Relationship with This Admirable Company.

Open Your Trade Account with ARTICLE.com Here!

Be the hero for your clients, and be the solution they need right now with Article.

Other shows mentioned to link to and to tag in SM

#340 Judith Taylor: Strategies for Working with Family and Friends

#584 Lesley Myrick: Building a Business From the Ground Up, Again

#557 Power Talk Friday: Desi Creswell: Develop Your CEO Mindset

#475 Power Talk Friday: Desi Creswell: How to Create More Time

 

Oct 2, 2020

Welcome to A Well-Designed Business, it’s Power Talk Friday! Today’s guest is Mary Pat Wallace, the founder of Chicago Luxury Beds, and today’s focus is the luxury client! Mary Pat shares important perspectives about the surprising  opportunities you have today in the midst of the pandemic, and not just how we can deal with it and accommodate it, but how we can truly serve our clients in a bigger and better way.

She also shares her insights on how she’s managed to maintain an excellent client experience and continue to be a strong leader for her team, even in a retail setting, throughout the challenges of Covid-19. Listen in for an inspiring conversation!

Mary is a 30-year veteran of the design industry. Committed to sourcing the highest-quality, bespoke mattresses and sleep products from across the globe, Mary Pat and her team of experts have spent the last 15 years helping clients transform their lives through sleep. Once she spent her first night in a Hästens bed, Mary Pat knew that mattresses should be viewed as a necessity in one’s life. Extensive experience in the design industry allowed Mary Pat to develop a perspective on value per use — we sleep a third of our lives, the mattress is the most important piece of furniture in the home. Restorative sleep is the foundation for optimum health. Having witnessed firsthand that the right mattress is critical to a deeply restful night of sleep she brought that experience and her unique expertise to the luxury market in Chicago, opening the first Hästens retail store in North America in 2005. Mary Pat eventually rebranded the business to Chicago Luxury Beds in order to expand her curated offerings. With the success and longevity of Chicago Luxury Beds, she opened a showroom in Dallas (Dallas Luxury Beds) furthering her team’s reach in helping clients get their best night of sleep. It is Mary Pat’s life passion to help clients create environments that are deeply restful and support transformational sleep.

Show Highlights:

  • As Mary Pat declares, “The time is NOW.”
  • Due to the coronavirus, people are spending more time at home, and that is not likely to change.
  • The luxury clients are working more from home, and they’re all considering how they can reconfigure their spaces to work more productively.
  • Money from luxury clients is being reallocated and being refocused back at home.
  • Mary Pat’s tips on how to revive your client list, even if it’s 15-20 years old.
  • Mary Pat offers strategies for conducting your business virtually, while maintaining or increasing productivity.
  • Being successful with the luxury client involves real expertise. Mary Pat expounds on this philosophy and what the luxury client wants from us.
  • Listening to and understanding your client’s priorities within a budget is critical.
  • Once a client and designer understand each other, the relationship is priceless.
  • The collaborative buddy-system builds confidence with the client and reduces anxiety.
  • Mary Pat explains how to do business with Chicago Luxury Beds.

Connect with Mary Pat!

Website

Instagram

Facebook

Links :

Design-Build For Profit

Coming Back Soon!

Increase Confidence, Increase Profits

Coming Back in February 2021!

The Profit Is In the Numbers

Coming Back Soon!

Process Leads to Profits - Returning November 2020!

Learn the Four P’s of design from Sara Lynn Brennan:

Processes, Partnerships, Packages and Profits…as well as the “secret sauce” that has doubled her business in the last year!

Sign Up For Updates HERE!

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Get the Goodies! - For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to These Podcast Sponsors:

FREE Trial! A One-Stop Shop to Keep Everything Organized!

Check Out Their Client Portal and Time Tracking Features!

My Doma Studio A Well Designed Business

Open Your Trade Account with ARTICLE.com Here!

Be the hero for your clients, and be the solution they need right now with Article.

 

Oct 1, 2020

Welcome to A Well-Designed Business! Today we are joined by Jamel Williams for another conversation in our Black Lives Matter series. As a young black designer and teacher, Jamel has a unique perspective on what can be done at the university-level to empower students of color. Please join us in this discussion on how mentorship in the university years could be a game-changer for all of our young designers, and especially our black designers, and Jamel’s suggestions on how schools can be that agent of change.

Jamel Williams is a young and passionate Interior Designer, Educator, and Entrepreneur who specializes in Residential Interior Design in all of New York and surrounding areas. Shortly after graduating from Pratt Institute in Brooklyn, NY, Class of 2017 with a Master of Fine Arts in Interior Design, Jamel founded To Be Designed, a full-service Interior Design Studio. Already having an undergraduate degree in Anthropology, his interests in people, cultures, and ways of life fuel his passion to approach design with a multidisciplinary perspective. His delicate persona, fortified drive, and a keen eye for detail provide the perfect foundation for every project he takes on, creating beautiful, and functional spaces in collaboration with his clients.

Also passionate about design education, Jamel took on his first two higher education teaching positions during the Spring 2020 semester at both Pratt Institute and Parsons Open Campus at the New School. He has had the pleasure of teaching both technical and theoretical courses; namely, AutoCAD 1, Professional Practice for Interior Designers, Interior Design Portfolio, Residential Interior Design, and Now Construction and Assemblies. Jamel's active Interior Design practice and educational experience allow him to provide his students with the information needed in order to understand the principles of design so they too can create aesthetically beautiful, functional, and responsive spaces for their future clients.

At the height of the Covid-19 pandemic and racial injustice spread across America, there has been an increased need for awareness, representation, and social change. Jamel has begun to think about ways he can use his platform to evoke change within the industry he serves. Being in direct contact with aspiring Interior Design Students and being a Black Designer in the Industry, Jamel thinks that one actionable solution may be to create relationships between students of color and designers of color, through mentorship, to create a sense of community and support for the young designers who may feel underrepresented once they cross over into the world of Interior Design.

Show Highlights:

  • Jamel addresses the disparities he observed during design school.
  • As Jamel points out, spaces are designed socially and politically to not reflect racism on the surface. It’s the systemic aspect of racism that prevents schools from addressing the issues.
  • Systemic racism is strongly psychological and ingrained. We are all in a system of racism that none of us built but we are left to deal with the pyschological aspects of it.
  • As a teacher at the prestigious Pratt Institute, Jamel’s philosophy is that all students should have a voice and that education should be conversational and collaborative.
  • Ideally, Jamel would one day like to teach a course with a culture-centered curriculum.
  • There seems to be a general disconnect in design education, beyond culture and race, because students do not have the opportunity to choose the track that is most meaninguful to them once they graduate.
  • Offering more classes of diverse subject matters and giving the students opportunities to choose more of the classes they take is one solution to enabling design graduates a more personalized, meaningful career track.
  • Jamel shares his thoughts on black culture in America.
  • Jamel sees a wide-open opportunity for schools to promote community and empower young black designers by facilitating mentorship.
  • True mentorship is a two-way street: The mentor also gains perspective, fresh ideas, and the joy that comes with paying it forward.

Connect with Jamel!

Website

Instagram

Facebook

Great Resources From Jamel to Check Out!

Architectural Digest: 25 Black Interior Designers Speak Frankly About Their Careers, Successes, and Challenges

Interior Design: 7 African American Designers on How They're Pushing The Design Industry Forward

The Designer's Workshop

BAIDA

Black Artists + Designers Guild

Links :

Design-Build For Profit

Coming Back Soon!

Increase Confidence, Increase Profits

Coming Back in February 2021!

The Profit Is In the Numbers

Coming Back Soon!

Process Leads to Profits - Returning November 2020!

Learn the Four P’s of design from Sara Lynn Brennan:

Processes, Partnerships, Packages and Profits…as well as the “secret sauce” that has doubled her business in the last year!

Sign Up For Updates HERE!

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Get the Goodies! - For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to These Podcast Sponsors:

Take Advantage of Kravet Inc.’s Extensive Digital Tools & 24/7 Customer Service! Kravet

Use promo code AWDB10 for a 10% discount on Kravet fabric, trim, and wallcovering!

When your client wants the finest in luxury appliances for their kitchen.

Are You Set Up with Monogram's Design Partner Trade Program?

 

Sep 29, 2020

Welcome to A Well-Designed Business! We’re super excited to have Karin Bohn join us on the show today.

Karin Bohn is the founder and creative director of the award-winning House of Bohn design studio. She established the interior design firm in 2009 and has made her mark in many industries including luxury residential, multi-family, restaurants, and retail.

Karin stars on Netflix’s Restaurants on the Edge in which she travels with a team of experts to provide design, marketing, and culinary consultation to establishments in some of the most beautiful locations in the world.

With her continuously growing YouTube channel, Karin offers behind-the-scenes glimpses of her creative process, collaborative partnerships, and life as an entrepreneur.

Listen in to hear how in 11 years, Karin went from struggling to start a design business all the way to having a Netflix show and managing a luxury interior design firm with a team of 10!

Show Highlights:

  • The first few years of Karin’s YouTube videos showcased her challenging entrepreneurial journey.
  • As Karin explains, her Netflix series did not come about because of her YouTube channel.
  • You don’t have to be perfect to start something new, just start! Learn as you go.
  • Karin shares her pivotal moment regarding her realization that she needed to develop her business skills before she could take advantage of her creative side.
  • Karin discusses the current structure of her design, operations, and content teams.
  • Why ‘alignment’ is Karin’s favorite word right now.
  • Building a brand must include consistency. People need to be able to recognize a brand’s repeated aesthetic cues.
  • Karin divulges her client budgeting tactics.
  • LuAnn and Karin discuss the frustration of hiring new employees. The struggle over writing job descriptions and adding new team members can be solved by using Eileen B. Hahn's Interior Design Firm Hiring Toolkit.
  • Remember your vision! You do have a vision, right?

Connect with Karin!

Website

Instagram

Facebook

Pinterest

Links :

Process Leads to Profits - Returning November 2020!

Learn the Four P’s of design from Sara Lynn Brennan:

Processes, Partnerships, Packages, and Profits…as well as the “secret sauce” that has doubled her business in the last year!

Sign Up For Updates HERE!

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Get the Goodies! - For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to These Podcast Sponsors:

Jaipur Living’s Website - Easy to Browse, Custom Calculator, Products Ready to Ship! Open Your Trade Account to Begin Your Relationship with This Admirable Company.

Kirsch’s motorized Briza collection is the perfect answer to high end drapery treatments. Connect with Your Local Kirsch Distributor Now! Kirsch

Other shows mentioned to link to  and to tag in SM

#237,#325, #485 Claire Jefford

#363, #589 Eileen Hahn

 

Sep 25, 2020

Welcome to A Well-Designed Business, it’s Power Talk Friday! Today, Reena Philpot joins us to share her love of sales - and you’ll never guess what she’s selling!

Reena (pronounced “Re-Nay”) and her husband own Precision Duplicating Solutions, and for 18 years, Reena’s helped build a successful business selling...copiers. That’s right folks - she sells pricey copy machines - and she loves it! It doesn’t matter what you’re selling, because sales is sales, and Reena’s techniques can absolutely be applied to the design business.

Listen in to learn what sales tactics Reena has used to build her business, and how you can apply them to your own business to bring in those dollar bills!

Daily Reena manages the sales side of the business and part of the admin duties. She started her career as a telemarketer/appointment setter 26 years ago. She quickly transitioned to outside sales and vowed it was so awesome she would learn how to become successful.

When her boys had grown into young men and needed her less, Reena started joining some masterminds and groups of ladies with amazing businesses.  Through that process, she learned she had something to offer them to help them grow their businesses.  While Reena has had the advantages of learning sales and a process and then starting a business, not everyone has had the same opportunity.

Reena began using her background in high-ticket competitive sales and experience as a business owner to help other entrepreneurs and teams increase their customer base and sales revenue.  Reena Philpot Sales Coaching began last year, and now she offers strategy sessions, workshops, and VIP days to those who want results.

Show Highlights:

  • You must first know your value, then you must be able to convey that value to your client.
  • Reena discusses her techniques on proposals and contracts.
  • When assessing their needs, t’s important to repeat back to the client what you are hearing them say. Repeating their words back to them both clears up any misunderstanding and makes the client feel heard.
  • Ask the client if your assessment is corrent. When they say yes, then you can give them a simple solution to their problem.
  • Save the little details for the contract. By this time, you have already worked out the details. You will bring the details as backup just in case your client is interested in that leveal of knowledge.
  • Using these tactics, it’s simply a conversation between two people about a problem they have and the solution you can give them. There is nothing needy or manipulative about it.
  • While the client is absorbing the proposal, give them a moment then ask, “What do you think? Is that what you were thinking?
  • If the client doesn’t seem happy with the proposal, ask, “How do you feel about that?” then stay silent and wait for them to speak.
  • Find out what’s important to your client. If you give them the opportunity, they’ll tell you exactly how to sell to them.
  • Reena shares how she has hand-picked 90% of her customers.
  • Reena describes her brilliantly unique sales pipeline.

Connect with Reena!

Reena’s Website

FREE! How to Develop Questions to Improve Closing

Reena Philpot Sales Coaching - Facebook

Reena Philpot Sales Coaching - Instagram

Reena Philpot Sales Coaching - LinkedIn

Links :

Carol’s Virtual Summit

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Get the Goodies! - For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnns Podcast - Please SUBSCRIBE, Rate & Review!

LuAnns Blog

Power Talk Friday

A Big THANK YOU to These Podcast Sponsors:

Take Advantage of Kravet Inc.’s Extensive Digital Tools & 24/7 Customer Service! Set Up a Virtual Appointment with Your Local Sales Representative: Kravet

 

Sep 22, 2020

Welcome to A Well-Designed Business! LuAnn’s guest today is Debbie Mathews of Debbie Mathews Antiques and Designs, LLC, and Debbie will be walking us through easily implementable, effective systems to take care of all those tiny details so that we have the time to focus on the big things in our business. Debbie revamped her growing business to ensure she and her team are less stressed while consistently providing their clients with an A+ experience. Be sure to listen and see if some of her ideas will help you be more productive and less stressed, too!

Based in Nashville, Tennessee, Debbie Mathews Antiques and Designs, LLC is a full-service interior design firm that specializes in high-end residential projects. From new construction to simple refreshes, their goal is to realize each room’s greatest potential. With a keen focus to detail, their team works collaboratively with clients to navigate through the many decisions involved with high-quality, custom design work. Clients repeatedly tell them that their diverse experience, infectious energy, and unparalleled service make the process efficient and enjoyable. Debbie’s passion for beautiful things, paired with her love of antiques and timeless architecture, gives each of their interiors a sense of history and purpose. She is uniquely recognized for her hallmark design aesthetic of anchoring a room with timeless antiques and layering in more contemporary furniture and accessories. Her 30+ years of experience buying and selling fine antiques has proven to be a design distinction often unmatched. Because of this dedication to timeless and classic elements of design, her projects always reflect charm, warmth, and curated beauty. Debbie Mathews Antiques and Designs, LLC welcomes the opportunity to showcase their mantra to you: Timeless. Collected. Beautiful.

Show Highlights:

  • “As my business grows, it does not mean that my plate gets larger.”
  • Growing pains forced Debbie to take a look at what was on her plate, and what could be delegated.
  • The biggest gift Debbie ever gave herself was when she outsourced her bookkeeping and accounting services.
  • Debbie discusses the project management software that she has implemented to streamline her work.
  • After 30 years of being in business, Debbie starts tracking her metrics.
  • Being proactive rather than reactive has been Debbie’s focus over the last year.
  • Debbie learned from reading LuAnn’s books, The Making of A Well - Designed Business: Turn Inspiration into Action and A Well-Designed Business - The Power Talk Friday Experts, plus the classic The E-Myth.
  • “The Daily Checklist” is something Debbie and her team members use each day and it gives them all confidence that the office administration can get done if Debbie needs to be away from work.
  • What is covered in their weekly and monthly meetings.
  • Debbie is a new member of EO - The Entrepreneur Organization, and she shares how impactful it has been for her.
  • How to set a really good rhythm to the week, set expectations with the team, and let everyone consistently plan by time-blocking.
  • Client meetings involve a designer that takes minutes for a comprehensive summary of the entire visit, which are later turned over to the client for confirmation that everyone is on the same page.
  • You only have one chance to make a good first impression on a client, and these steps that Debbie has implemented has given her confidence that she will.

Connect with Debbie!

Debbie’s Website

Debbie’s Instagram

Debbie’s Facebook

Debbie’s Pinterest

Debbie’s Email

Links :

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Design-Build For Profit - Kicking Off September 23, 2020!

With Jenny Slingerland of Black Ink Interiors

Investment: $2195

Register Now!

Increase Your Confidence, Increase Your Profits - Kicking Off September 23, 2020!

With Desi Creswell

Investment: $2195

Register Now!

LuAnn University

The Profit Is In The Numbers

The Profit Is In The Numbers 101 with Kathleen Anderson

The Profit Is In The Numbers 102 with Peter Lang

Coming September 2020!

Early Bird Registration Sept 4 - Sept 20

Classes: Sept 22 - Sept 24

Get the Goodies! - For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to These Podcast Sponsors:

FREE Trial! A One-Stop Shop to Keep Everything Organized!

Check Out Their Client Portal and Time Tracking Features!

My Doma Studio: A Well Designed Business

 

Sep 18, 2020

Welcome to A Well-Designed Business, it’s Power Talk Friday! LuAnn welcomes Kimberly Merlitti, the Virtual CFO, back to the show. Kimberly also happens to be one of the co-authors for our third book, A Well-Designed Business, Power Talk Experts Volume 2, which is coming out in November.

On today’s show, Kimberly is sharing with us the importance of preparing an estimate for your job before you sign a contract. If there’s one thing Kimberly knows, it’s numbers! And she is going to walk you through not only WHY preparing an estimate at the very beginning is important, but also how to do this the right way, how to stay on track, and how to rely on data, so that you’re not playing a guessing game and risking losing money in your business. Because at the end of the day, you are not just a designer, you’re an entrepreneur, right?

Kimberly Merlitti owns KMM Consulting based out of Washington, D.C. She has 20 years of experience working in accounting for companies such as Swinerton Builders, WRNS Studio, and Martin Group. She has her Masters in Accounting from Golden Gate University. Located in Washington D.C. Kimberly’s clientele includes a diverse group of service-based companies, with the main focus on small interior design, construction, and architectural firms. The goal of her firm is to make the businesses she works for as profitable as they can be by educating them on accounting, cash flow management, tax deductions, project reporting, and business management.

Show Highlights:

  • Kimberly sums up WHY you need to learn how to estimate.
  • Kimberly has a streamlined process when it comes to teaching others how to estimate.
  • Tracking your time and taking really good notes is imperative, not only for interior designers but for architects and contractors, as well.
  • What to do if the job is outside of the original scope.
  • Respect a client’s time and money, and they will be thankful for it.
  • Although Kimberly can be hired to teach how to estimate, she explains the way that you can also teach yourself using these four categories:
    • Design fee
    • Purchasing fee
    • Installation fee
    • Indoor & Outdoor furniture fee
  • Tracking your time is one of the biggest factors in your profitability.
  • Have cross-checks in place.
  • Confidence is in the knowledge and execution of the process and makes fielding clients’ questions more systematic.
  • If you’re new in the business, here’s Kimberly’s advice!
  • The data drives your whole company. You’re not just a designer, you’re an entrepreneur.
  • FREE From Kimberly: 7 Tips for Estimating BEFORE the Contract

(Without Just Guessing!) - get yours HERE!

Connect with Kimberly!

Kimberly’s Website

Kimberly’s Facebook

Kimberly’s LinkedIn

Kimberly’s Email

Links :

FREE From Kimberly: 7 Tips for Estimating BEFORE the Contract

(Without Just Guessing!)

Available in Get the Goodies! - For checklists, resources, and extra goodies!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

LuAnn Live - Coming February 2021

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Design-Build For Profit - Kicking Off September 23, 2020!

With Jenny Slingerland of Black Ink Interiors

Investment: $2195

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Increase Your Confidence, Increase Your Profits - Kicking Off September 23, 2020!

With Desi Creswell

Investment: $2195

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LuAnn University

The Profit Is In The Numbers

The Profit Is In The Numbers 101 with Kathleen Anderson

The Profit Is In The Numbers 102 with Peter Lang

Coming September 2020!

Early Bird Registration Sept 4 - Sept 20

Classes: Sept 22 - Sept 24

Get the Goodies! - For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to These Podcast Sponsors:

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Other shows mentioned to link:

#361 Power Talk Friday: Kimberly Merlitti: Does Your Interior Design Business Need a CFO?

#442 Power Talk Friday: Kimberly Merlitti: Do You Know Your Cash on Hand Number?

#384 Sarah Magness: Practical Strategies for Talking Budgets

 

Sep 17, 2020

Welcome to A Well-Designed Business! LuAnn welcomes Nicole White, CEO and Principal Designer of Nicole White Designs Interiors, back to the show. When they last visited, Nicole shared details about her client questionnaire, how she gets press, and the confidence she now has as a designer.

On today’s Black Lives Matter episode, you’ll hear about Nicole’s business and personal life, viewed specifically through the filter of being black.

As a trained journalist and Jamaican immigrant, Nicole has a unique perspective on what we can do to effect lasting change. We hope you join us!

Nicole White is the CEO and Principal Designer of Nicole White Designs Interiors, a full-service boutique interior design firm, based in Sunrise, Florida.

Nicole, known for her renovation prowess, has been featured in various local, national, and international publications including - HGTV, House Beautiful, Better Homes, and Gardens magazines; Ocean Drive, Huffington Post, and Domino online magazines and The Miami Herald and Jamaica Observer. Voted among the top 25 Interior Design Firms by the South Florida Luxury Guide, Nicole has also twice been noted as an emerging designer to watch by the Black Interior Designers Network and was a recipient of the Z-Gallerie Design Award Fall/Winter 2013. Nicole is also a brand ambassador/influencer for The Home Depot, Zephyr, Purple Drywall, and City Furniture.

Before launching her successful design firm, Nicole was an award-winning journalist whose stories appeared in The Miami Herald, Village Voice, and Vibe magazine. Her combined love of design and writing spawned the creation of her blog,  Live Laugh Decorate, where she showcases the behind the scenes details of design projects, shares tips on affordable design ideas, and dishes about design trends.

Her blog was nominated for Best Renovation Blog by Domino Magazine in 2018.

A Jamaican native, Nicole is deeply inspired by the colors and textures of the Caribbean and constantly fuses those elements in her designs. Nicole prides herself on designing a home guided by her client’s passions, be it contemporary, traditional, vintage or modern. Nicole is an avid foodie and wine lover who is always busy plotting a travel escape. Her greatest design however is her 8-year-old son, Xavier – artist and dinosaur aficionado.  

Show Highlights:

  • Nicole is thankful that black interior designers are getting more attention since the BLM movement has gained momentum. Not because they’re black, but because they are talented.
  • Addressing the topic of police officers (and how to behave around them) with your children is an added layer of life for black moms.
  • Educating others about BLM should not be a burden to people of color. Be proactive in researching and reading about their issues so that you can have a more appropriate dialogue.
  • Be a lifelong ally and speak up when you see injustice.
  • Nicole shares intimate thoughts about the concerns that black interior designers face.
  • How Nicole and her son, Xavier, builds relationships with community police officers.
  • Nicole relates an upsetting experience at a high-end business event.
  • Nicole offers encouragement and advice on what we can all do to make a difference.

Connect with Nicole!

Nicole’s Instagram

Nicole’sFacebook

Nicole’sTwitter

Nicole’sPinterest

Nicole’sWebsite

Nicole’s Email

Nicole’s Recommended Resources:

Black Artists + Designers Guild

Black Interior Designers Network 

NAACP 

Resources:

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Design-Build For Profit - Kicking Off September 23, 2020!

With Jenny Slingerland of Black Ink Interiors

Investment: $2195

Register Now!

Increase Your Confidence, Increase Your Profits - Kicking Off September 23, 2020!

With Desi Creswell

Investment: $2195

Register Now!

LuAnn University

The Profit Is In The Numbers

The Profit Is In The Numbers 101 with Kathleen Anderson

The Profit Is In The Numbers 102 with Peter Lang

Coming September 2020!

Early Bird Registration Sept 4 - Sept 20

Classes: Sept 22 - Sept 24

Get the Goodies! - For checklists, resources, and extra goodies!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to This Podcast Sponsor:

Take Advantage of Kravet Inc.’s Extensive Digital Tools & 24/7 Customer Service!

Set Up a Virtual Appointment with Your Local Sales Representative:

Kravet

Open Your Trade Account with ARTICLE.com Here!

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Other shows mentioned:

Nicole's 1st appearance on the show: #366

#BLM Shows:

#579 Albie Buabeng

#573 Cheryl Luckett

#568 Arianne Bellizaire

#562 Rasheeda Gray

#556 Kae Whitaker

#549 Corey Damen Jenkins

 

 

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