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A Well-Designed Business® | Interior Design Business Podcast

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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A Well-Designed Business® | Interior Design Business Podcast
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Now displaying: Page 1
Feb 3, 2023

Today With Staci Davidson:

Welcome to A Well Designed Business. Today I am joined by Staci Davidson, owner of Everything but Design, where she does just that. Staci is capable of taking on every aspect of an interior design business, from accounting and bookkeeping to consulting and customer service, freeing up her clients so that they can get back to what they do best: Design. Staci is here to talk about her experience and the value that outsourcing your back-end operations can bring to your business, boosting not only your confidence, but your profits.

Pick It Apart

[3:39] Staci recounts her experience as an operations manager and bookkeeper for a residential design firm, handling “everything but design” in the business and growing it to a multimillion-dollar firm.

[10:47] Staci and LuAnn discuss the services Everything but Design offers beyond just bookkeeping, and Staci explains how outsourcing administrative tasks to someone that understands the design industry allows her clients to focus more on their designs, builds confidence, and ultimately generate more revenue 

[22:22] LuAnn and Staci talk about the importance of systems and processes, and how the way a project is managed can be more important than the beauty of the design to clients 

[29:20] Staci explains how she uses best practices as a bookkeeper to help business owners analyze their margins, adjust prices, and gain profits

[42:01] Staci and LuAnn talk about the importance of systems and standards, especially when communicating with clients by setting expectations beforehand

LuAnn Nigara and Staci Davidson's Ah-Ha Moments

“You need someone that has your back, and they aren't just pushing data, they're ensuring that it's accurate and advising you on next steps, best practices, ways to save money, or improvements into your process.” - Staci Davidson

“When a designer is in their lane, and focusing on the design, all of the other things fall into place.” – LuAnn Nigara

“When you have really satisfied clients who feel like they were taken care of, the referrals are going to come in.” – Staci Davidson

“Really feeling confident in yourself, your design, and your processes will elevate your business so much.” – Staci Davidson

More About Staci Davidson:

Staci discovered her love for the business of Interior Design in 2016 when she was hired as the Operations Manager of a residential design firm. She quickly realized so much more went into running a successful design business. Her true passion is freeing up the designer, taking over all aspects of the business and allowing the owners to focus on creating amazing spaces their clients will cherish for years to come. 

She has done blog posts for Design Manager and has been asked to speak at High Point on best practices for running a successful business.

Offering a wide variety of services, Staci and her team can do Everything but Design!

Connect with Staci Davidson

Website

Instagram 

Facebook

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

AWDB Episode 349: Power Talk Friday: Peter Lang: The Designer CPA

AWDB Episode 464: Power Talk Friday: Peter Lang: Understanding Your Finances #FreeTheDesigner

AWDB Episode 843: Power Talk Friday: Carla Titus: Think Like a CEO By Outsourcing Your Numbers

AWDB Episode 845: Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating

WTFP Episode 125: Debra Scarpa: The Power of a Visionary & Integrator Relationship

Other Resources Mentioned:

The Interior Design Standard with Sandra Funk

Jan 31, 2023

Today With Amy Youngblood

Welcome to A Well-Designed Business. It’s no secret that I love systems and processes. They are the absolute backbone to increasing your profitability. My guest today, Amy Youngblood, principal of Amy Youngblood Interiors, has a very specific process that has helped her not just increase her profitability and bring in more clients, but also to bring in the right clients. She’s taking us through her intake process and discussing why and how it works to ensure that she works with her ideal clients.

Pick It Apart

[0:57] Amy shares her story of why she realized she needed to make a change in her business. 

[7:07] Amy and LuAnn begin a deep-dive into Amy’s contact form.

[20:58] Amy highlights why it’s important to ensure that partners in a home are on the same page.

[43:58] Amy and LuAnn discuss the value of thinking outside of the box, even when you have systems and processes in place.

LuAnn Nigara and Amy Youngblood' Ah-Ha Moments

“What you’re saying is the first critical key in finding the happiness and joy in your business if it’s lacking is, are you working with the type of people and the type of projects that you enjoy.” - LuAnn Nigara

“What I love about this is that we’re having an inside conversation about our reaction to consumer’s responses. But even if you have ten inquiries a month, if you have two or three every month that are searching for designers but plan to shop on their own, it’s a disconnect of the garden variety consumer disconnecting with design. They think of it as a commodity industry of you just picking things out for them.” - LuAnn Nigara

“People want to hear back from you. Even if it’s not a good inquiry, I still respond back and say why, and I say it as respectfully as possible.” - Amy Youngblood

More About Amy Youngblood:

Amy began her career in interior design over 20 years ago. She has worked for several design firms, both residential and commercial. With a strong background as an accomplished artist, Amy fused her creative abilities along with her business and design experience to launch Amy Youngblood Interiors in 2009. Both Amy’s artwork and design commissions have been featured over the years in the local and national media. Amy’s appreciation of all styles has made her known for her clean-lined, yet comfortable, sophisticated look.

Born in Michigan, Amy received her Bachelor of Arts degree at DePauw University with a Major in Communications, and later received a degree in Interior Design at Mount Saint Joseph University, graduating Magna Cum Laude with an emphasis on Art History. Amy has since taught interior design courses at the Mount Saint Joseph University in addition to having served as President of the school’s ASID Chapter. Amy also serves on various charity boards and is a consultant and investor in the local fashion and design industry in Cincinnati. As past President of Cincinnati Business Network, Amy enjoys networking with and mentoring other entrepreneurial business owners. She is also an active member of the OTR Chamber of Commerce, a member of the ArtsWave's Women's Leadership Roundtable, a founding member of the Contemporary Arts Center's prestigious Women's group, and a regular expert guest on local television. In addition, Amy has been named one of "Ohio's Top Interior Designers" by The LuxPad, an international publication specializing in high-end interior design. Her work is also regularly featured on HGTV.com. Amy has also been a featured speaker at NeoCon, an honor of being chosen among hundreds of interior designers. 

When Amy is not growing her eponymous firm, she enjoys traveling with her husband Tom and two teenagers as well as exploring the food and culture of Cincinnati. An avid fitness buff, she can be found at her trainer's studio or at a Pilates class. She is also a fashion lover and integrates it into her designs. Check out Amy's fashion, style, and local events blog, Cincinnista. Amy continues to accept prestigious art commissions as her schedule allows. Please view her work at amyyoungbloodsportsart.com.

Amy Youngblood Interiors is certified as a Women's Business Enterprise (WBE) through the Women's Business Enterprise National Council (WBENC), the nation's largest third party certifier of businesses owned and operated by women in the U.S.

Connect with Amy Youngblood

Website

Instagram

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#372: Laura Michaels: How to Talk Budget with your Interior Design Clients

#820: Alex Alonso: Always Say Yes to a Client, Except When You Should Say No

Jan 27, 2023

Today With Julia Marcum:

Welcome to A Well-Designed Business! Today’s show is a Flashback Friday, an episode from the archives that was so good, and so relevant, we wanted to share it with you again! I hope you enjoy Julia Marcum’s episode that originally aired as episode 480!

Julia started blogging more than ten years ago, and her readership has grown to include millions of people. In 2016, Chris left his day job to join Julia as a blogger on a full-time basis. With their blog, this remarkable couple shares their original, authentic, and sincere perspective on the daily coups and challenges of their DIY home renovations. People follow them to learn how to improve their space and to get inspiration, tips on trends, and motivation to get things done. 

In today’s episode, Julia explains that they know exactly why they’re doing what they do, and they know who they do it for.

LuAnn Nigara and Julia Marcum's Ah-Ha Moments

“There is zero downsides to growing your Instagram presence” - Julia Marcum

“Maximize whatever you already have on hand” - Julia Marcum

“Consistency is what really drives audiences, they want to know when and what they can expect from you” - Julia Marcum

More About Julia Marcum:

We’re a couple of progress-embracing home renovators, bloggers, brand ambassadors, and educators. We love: modern cottage design, s’mores around the fire pit, and our three cute kids (but not in that order).

We started this blog in 2009, the year after we got married. But it wasn’t always a business! Like most bloggers back then, we were all about showing off our home projects and cute pictures of our kids. Our budget for home improvements was $20/month, and we were DIYing our hearts out (with borrowed tools).

In 2015, we took Instagram by the horns and started photographing our home and our projects with a *real* camera. We started talking to our audience every day. We got really consistent with our content, and we took big, go-with-your-gut risks. 

A year later, Chris quit his day job, and we were pinching ourselves: We get to work on our house as a *job*. And we get to work right alongside each other. 

Looking back, I probably should have known that the girl who would beg the local bakery to let her design their store window (and get paid in cookies) would find a way to make a living out of making spaces beautiful — a truly sweet life.

Connect with Julia Marcum

Website

Instagram 

Good Influence Courses

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources Mentioned:

Jessica Helgerson Instagram

Josh Young Instagram

Jan 24, 2023

Today With Kellie Burke:

Hi, welcome to A Well-Designed Business! Join me this week as I sit down with Kellie Burke, owner of Kellie Burke Interiors. One of Kellie's philosophies when designing a home is that "it should feel like a well-traveled home and not have a matching, store-bought look." Tune in to hear about her journey, the importance of failure, and the ups and downs of having a business.

LuAnn Nigara and Kellie Burke's Ah-Ha Moments

“The failure comes the lessons.” - LuAnn Nigara

“I think we mistakenly see all the beautiful things and believe that that is the business of it, and it’s not.” - LuAnn Nigara

More About Kellie Burke:

Kellie studied design at Skidmore College in New York and overseas in Florence, Italy. While abroad, she soaked in the design principles associated with many different countries, including Portugal, Russia, Italy, France, Brussels, England, Estonia, and Scandinavia.

After working as a studio artist and a faux painter, Kellie established her West Hartford, Connecticut-based interior design firm, Kellie Burke Interiors, in 1995. The firm expanded to include a design studio filled with trendy, high-style home products and accessories. One of Kellie's philosophies when designing a home is that "it should feel like a well-traveled home and not have a matching, store-bought look." Instead, she gravitates toward an 'Old World' style with modern, functional accents. Kellie is also very aware of the needs of clients with families and coordinates her efforts to make sure her designs meet all of their practical needs.

Kellie was featured in OK Magazine in 2005 for designing Brooke Burke's Mediterranean Mansion. Hartford Magazine has named Kellie Burke' Best Interior Designer' in 2006 - 2015 Readers Poll. Kellie has been featured in Luxe Interiors + Design, Hartford Magazine, New England Home, and was a national finalist in the 2015 Zillow Digs Design Awards.

Connect with Kellie Burke

Website

Instagram

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#844: John McClain: Turn Failure into Success

Jan 20, 2023

Today’s Show is Sponsored by the “Interior Design Standard.”

Welcome to a Well-Designed Business. On today’s sponsored show, Sandra Funk is here to share all the details of her upcoming course, the “Interior Design Standard”.

I’m so excited to share Sandra Funk’s business program, the “Interior Design Standard”, with you because I know it will be the best investment for your business.

Enroll here: https://interiordesignstandard.com/luann

Today With Sandra Funk:

Welcome to A Well-Designed Business. Have you ever found yourself apologizing for delays due to elements that are completely out of your control (backorders, supply chain issues, labor shortage, etc.)? My guest today, Sandra Funk, believes it’s time to stop apologizing. 

Sandra shares her insights into why designers do this, why they need to stop, and how to take back control of your communication with your clients.

Pick It Apart

[1:30] Sandra picks apart why designers need to stop apologizing for things that are out of their control.

[7:28] LuAnn and Sandra discuss why setting expectations upfront is important.

[17:30] Sandra shares why and how she implements a restart fee when projects are delayed past a certain point. 

[26:30] Sandra highlights the value of templates in the Interior Design Standard.

[35:11] Sandra breaks down the upcoming opportunity to join the Interior Design Standard.

LuAnn Nigara and Sandra Funk's Ah-Ha Moments

“You need to communicate the facts, accept our new reality, and get strategic on how you are going to stretch what you thought was going to be a six-month project into a year-long project.” - Sandra Funk

“Just because it’s not the client’s fault, doesn’t mean it’s your fault or your responsibility to bear the burden of all the chips that fall because of whatever you’re dealing with.” - LuAnn Nigara

“You can’t change labor shortages, you can’t change supply chain issues, but you can change the way you describe it, the way you share the information, and the way you handle it internally, and that so much affects the way your client will handle it.” - LuAnn Nigara

More About Sandra Funk:

Sandra Funk is the CEO and Principal Designer of House of Funk, a greater New York area design firm working wherever great clients need us.

This is interior design with a soul and a sense of place; reflecting your desires, personality, and style.

House of Funk creates thoughtful homes with an emphasis on clean lines and soulful touches, all rooted in tradition.

Sandra is an Accredited Professional for the Sustainable Furnishings Council.

Sandra’s award-winning design work has been featured in publications such as Elle Decor, House Beautiful, The Huffington Post, Apartment Therapy, Aspire Design & Home, and Luxe Interiors + Design.

With almost two decades in the interior design industry, Sandra is launching the Interior Design Standard in the spring of 2020 – a template for designers to utilize her streamlined processes and business structure to bring joy and profit to their own design business.

Connect with Sandra Funk

Website 

Instagram 

Facebook 

Pinterest

Other Shows Mentioned:

#801: Power Talk Friday: Sandra Funk: How Mistakes and Obstacles Led to Growth & Transformation

#753: Sandra Funk: How to Grow a Thriving Luxury Interior Design Business

#660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard”

#585: Sandra Funk: Helping Designers Improve Their Business Systems

#520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here!

#145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10-Year-old Firm

#02: The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy

Jan 17, 2023

Today With John McClain:

Welcome to A Well-Designed Business. Today I am joined for the second time by John McClain. John is an accomplished interior designer, business coach, and author of The Designer Within. In this episode, he shares a bit about his back story with us—from crisis to conquest.

John is here to help you understand that you can learn and grow from your mistakes, and success can be born out of failure. John shares his dark night of the soul story with us, but it didn’t end there. He turned that rough patch into a catalyst to organize his business for the better. Since then he has implemented a “How We Work” document, detailed client contracts, flat fees, and non-negotiables because his business is worth it. He is worth it. And you are worth it.

Pick It Apart

[6:38] John shares his dark night of the soul story involving client credit cards, attorneys, a factory fire, and armed guards.

[20:35] John discusses the importance of knowing your company policies and non-negotiables, for example, he does not take credit card payments. 

[31:40] John and LuAnn discuss the importance of formal agreements and transparency with clients.

[35:41] LuAnn and John pick apart his pricing structure and flat fees, including his creative fee and project fulfillment fees.[57:29] John talks about the online courses for designers he offers, as well as his new book The Designer Within and the online course for homeowners that goes along with it.

LuAnn Nigara and John McClain's Ah-Ha Moments

“Until you've been through a serious business crisis, it's hard to know how it really cuts you in your gut.” – LuAnn Nigara 

“I don't care if you're a solopreneur or if you have 25 people working for you. Your company policy is your company policy. And that is what you have to stand by.” – John McClain

“A lot of people don't take the time to sit down and come up with the rules [of their business]. ” – John McClain

“You do have to take time—really getting clear with who you are, what you do, how you do it, why you do it, and your non-negotiables.” – LuAnn Nigara

“I want to be an advocate for other designers and out in the world, to really stand up for themselves. And to have a company philosophy, have a company vision have a company backbone that they can stand behind.” - John McClain

More About John McClain:

John McClain is an accomplished interior designer, business coach, speaker, on-air contributor, and writer who has turned his lifetime passion for interior design into an opportunity to do the same for others through his book, The Designer Within (available now at thedesignerwithin.co). John McClain Design has offices in Central Florida and Los Angeles, CA. His projects have received numerous awards and have appeared in many publications including Traditional Home and Elle Décor. John's design advice can also be seen regularly in print, television appearances, and online in publications such as The Wall Street Journal, Us Weekly, and many more.

Connect with John McClain

Website 

Instagram

Book and Designer Courses

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#472: John McClain: Running His Firm from Two Coasts Makes Systems and Tools Critical

#145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10 Year old Firm

#801: Power Talk Friday: Sandra Funk: How Mistakes and Obstacles Led to Growth & Transformation

#842: Joshua Smith: Sell the Experiences, Not the Commodity

Jan 13, 2023

Today With Carla Titus:

Welcome to A Well-Designed Business Podcast. Today we are joined by financial expert Carla Titus, founder and CEO of Wealth & Worth Within, a financial planning company offering fractional CFO services to transform business profitability. 

Carla helps us understand what a fractional CFO is and how this service can provide the financial support and insight many businesses need to achieve financial clarity and plan for a profitable future. She specializes in helping 6- and 7-figure businesses gain control of their numbers with a 5-step framework she calls 2C3P that tackles financial health from all sides. Listen in to find out more.

Pick It Apart

[3:08] Carla walks through the roles of bookkeeper, CPA and CFO and the conversations you as a business owner should be having with each.

[8:58] Carla and LuAnn discusses the goal of hiring a CFO and improving the financial picture of the company .

[15:19] Carla talks about changing your mindset and thinking like the CEO of your business by looking at five key components in a framework she calls 2C3P: Cashflow, Capacity, Planning, Pay Compensation, and Profit.

[24:42] LuAnn and Carla discuss the seasonality of business, and the importance of being in tune with this as a business owner.

[31:32] Carla lists her non-negotiables she helps business owners set as goals for a successful business: cash in the bank, profitability, and paying yourself.

LuAnn Nigara and Carla Titus' Ah-Ha Moments

“The beauty of bringing an expert into your business is that you do not need to know everything. That is the whole point of outsourcing your finances. You're bringing that knowledge, and also that person that's going to guide the process from beginning to end, [to] make you feel empowered and comfortable around your finances and your numbers.” – Carla Titus

 “Don’t overthink what you don’t know.” – LuAnn Nigara 

“There's times where you need to step into that CEO role and work on your business, not in your business.” – Carla Titus

“Managing the influx and outflows of cash really can help a business be more financially stable, but also feel completely in control of what's happening.” – Carla Titus 

“If you want to sell your business one day, if you want to run a successful long term company, there has to be a salary for someone that is in charge.” – Carla Titus

More About Carla Titus:

Finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and established online businesses fractional CFO consulting experience. Our company provides a vast array of on-demand CFO services that leverage our industry expertise. A well-rounded CFO team with Finance, Sales & Marketing, HR, Supply Chain, Online Business, Operations, Execution, Planning, and Tech background.

She provides fractional CFO services and financial consulting to business owners. Wealth & Worth Within’s mission is to empower business owners to achieve financial clarity and peace of mind, so that they can get back to what they enjoy.

She is dedicated to imparting financial knowledge in order to properly manage finances and achieve profitable results. She has applied that expertise to businesses, helping them grow by creating simple yet effective systems to improve cash flow management and bottom-line results.

Connect with Carla Titus

Website

Instagram 

Facebook

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#489: Power Talk Friday: Brad Clinard: Intentional Planning for Abundant Living

#719: Peter Lang, Kimberly Merlitti, and Michele Williams: Financial Prep for Year-End- The Must Do’s

#395: Power Talk Friday: Michele Williams: Financial Health Checklist for Your Interior Design Business

#464: Power Talk Friday: Peter Lang: Understanding Your Finances #FreeTheDesigner

#361: Power Talk Friday: Kimberly Merlitti: Does Your Interior Design Business Need a CFO?

Jan 10, 2023

Today With Joshua Smith:

Welcome to A Well-Designed Business. Today, I am joined by Joshua Smith, of Joshua Smith Inc. Joshua draws on decades of experience transforming functional spaces into inspiring environments that engage the senses and nourish the soul. By cultivating the connections between mind, body, spirit, and space, he helps his clients elevate their experience each day.

Join us for a great conversation about the power of meditation, the importance of being connected to your passion, and his amazing working philosophy!

LuAnn Nigara and Joshua Smith's Ah-Ha Moments

“It's the responsibility of the industry to educate the consumer” - LuAnn Nigara

“We’re wanting to do what we can to make sure that we’re leaving the world as best we can for our kids” - Joshua Smith

“You know what? I realize now that as an interior designer, you’re responsible for everything but you have control over nothing” - Joshua Smith

“It's not just how you want to space to look, it’s how you want your space to feel” - Joshua Smith

More About Joshua Smith:

Joshua graduated from the New York School of Interior Design and started his career in 2012. After Joshua graduated, he joined Steven Gambrel, an influential interior design firm that specialized in high-end residential and commercial commissions worldwide. In 2013, Joshua Smith, Inc. was created and earned national recognition as featured in New York Times, Huffington Post, and Rizzoli’s 2019 book, “On Style”. 

With projects on both coasts, Joshua Smith Inc, offers full-service residential interior design – and life-changing spaces. Joshua draws on decades of experience transforming functional spaces into inspiring environments that engage the senses and nourish the soul. By cultivating the connections between mind, body, spirit, and space, he helps his clients elevate their experience each day.

Connect with Joshua Smith

Website 

Instagram 

Facebook 

Blog

The “3 fives” routine

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Jan 6, 2023

Today With Nancy Ganzekaufer:

Welcome to A Well-Designed Business. It’s Power Talk Friday. Today, I’m joined by my friend Nancy Ganzekaufer. Nancy is here to talk about her new program Profit Insiders for Interior Designers Group Coaching + Mastermind which is packed full of value. But also, Nancy is here to share how certain events in her life forced her to slow down and how she shares her lessons with others on the importance of a work-life balance.

Pick It Apart

[3:58] Nancy tells us what interior designers can expect from her Profit Insiders for Interior Designers Group Coaching + Mastermind program.

[13:00] LuAnn breaks down the process of joining Profit Insiders.  

[21:02] Nancy shares her past continued health scare and how she turned it into a positive. 

[43:24] The lesson of building a supportive and competent team. 

LuAnn Nigara and Nancy Ganzekaufer's Ah-Ha Moments

“Slow and steady is going to win the race. The small tweaks you make in your business can have huge outcomes.” - Nancy Ganzekaufer 

“You don’t want your business to be your entire life, you want your business to support your life” - Nancy Ganzekaufer

“Your inner being knows when it’s time to slow down and the universe will comply.” - LuAnn Nigara

“We do all put pressure on ourselves and we need to ask the question, “who can help?” - LuAnn Nigara

More About Nancy Ganzekaufer:

Nancy Ganzekaufer is a sought-after Business Coach, Speaker, Body Language Trainer, and Author, named one of the Top 16 Coaches in New York in 2022! Nancy specializes in coaching interior design professionals in marketing strategies, sales, and systems, teaching them to maximize their profitability while identifying and best serving their ideal clients with confidence. 

In addition to her own book Respond with Confidence: A Business Owner’s Blueprint for Handling Difficult Situations, Nancy is an author in LuAnn Nigara’s book, The Making of A Well-Designed Business: Turn Inspiration into Action. Nancy has also been a 4-time guest on LuAnn’s podcast, A Well-Designed Business® and one of LuAnn’s past Power Talk Friday experts. 

Nancy is the founding President of the Interior Design Society (IDS) Virtual Chapter, Executive IDS Board Member-at-Large, and was the first recipient of the IDS Outstanding Leadership Award for her 12 years of active participation in national leadership and her local chapter in Long Island, New York. 

Nancy specializes in coaching Interior Design industry professionals how to maximize their profitability while identifying and best serving their ideal clients with confidence. Through her proven techniques, Nancy has empowered thousands to know (and charge!) their worth, succeed in sales without feeling sales-y, and position themselves in their market with authenticity and authority.   

When Nancy is not coaching her clients, hosting a webinar, speaking at a conference, or engaging with her audience in one of her many social media platforms, she is spending quality time with her family, listening to music, hiking, playing pickleball with her friends, and traveling as much as she can.

Connect with Nancy Ganzekaufer

Website

Profit Insiders for Interior Designers Group Coaching + Mastermind program

Confident Interior Designer Membership Site

The KEY™: The Designer's Ultimate Pricing Tool

Interior Design Contract Templates

Instagram 

Facebook 

LinkedIn

YouTube

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#15: Nancy Ganzekaufer: Niche is Rich

#37: Lesley Myrick: Strategies I Used to Build My Business

#60: Power Talk Friday: Krista Coupar: Managing Work-Life Balance (The Key Questions to Ask Yourself)

#159: Power Talk Friday: Nancy Ganzekaufer: How to Get Confident & Clear on What You Offer

#256: Nancy Ganzekaufer: A Powerful Strategy to Attract More Clients

#389: Power Talk Friday: Nancy Ganzekaufer: The Interior Designer Profit Formula

#584: Building a Business From the Ground Up, Again

#766: Lesley Myrick: Offering Interior Design Without Procurement

#783: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders For Interior Designers

A Big Thank You to Today's Sponsor:

Today’s show was sponsored by Nancy Ganzekaufer and her newest program Profit Insiders for Interior Designers.

Jan 3, 2023

Today With Jean Stoffer:

Welcome to A Well-Designed Business! Today we are joined by the one and only Jean Stoffer. Jean is an award-winning independent designer, star of The Established Home on the Magnolia Network, and author of the newly released book Establishing Home. In our conversation, Jean offers a glimpse into her journey, showing us the joys of intertwining work and family, the benefits of an unhurried attitude, and the blessings each season of life has to offer.

Pick It Apart

[6:01] Jean discusses “being in the trenches” as she built her business from the ground up, learning cabinetry design, kitchen design, and troubleshooting at her own pace.

[10:10] LuAnn and Jean agree that cultural messages often pressure young designers to rush toward success, but both believe that isn’t always the right path. Jean discusses embracing the season you are in.

[16:50] Jean walks through the current family dynamic and everyone’s role in the Stoffer Home business.

[27:30] LuAnn and Jean talk about the importance of processes as you grow your business.

[48:00] Jean discusses working with the Magnolia Network and putting her work on television.

LuAnn Nigara and Jean Stoffer's Ah-Ha Moments

“Our value system and reputation are just so bedrock for me and our family.” - Jean Stoffer.

“I really believe there are seasons for things, and it’s great to embrace those and accept them.” - Jean Stoffer.

“I think as a society, we are putting pressure on moms to think that you can have it all. And you actually can, but not all in the same season is my belief.” - LuAnn Nigara.

“It's very important that the quality and all of the things connected with [your brand] remain as close as to your original vision and way of doing it.” - LuAnn Nigara.

More About Jean Stoffer:

Jean Stoffer is an award-winning Grand Rapids-based independent interior designer specializing in kitchen and bath designs. Each of her designs is custom suited for her clients' lives and how they hope to use their home. Jean is also the founder of Stoffer Home, a retail store featuring beautiful and functional items for the home, and Stoffer Home Cabinetry, the source for Jean's own line of quality, British-inspired flush inset cabinets. In December 2021, the Magnolia Network began airing The Established Home, a TV series featuring Jean and her design work.

Connect with Jean Stoffer

Website

Stoffer Home

Instagram 

Pinterest

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#625: Coco & Jack: Flexibility and Balance Between Interior Design and Family

#563: Power Talk Friday: Mike Van Tassell: Expressing Your Brand Through Photography

Dec 30, 2022

Today With Candice Olson:

Welcome to A Well-Designed Business! Today is a Flashback Friday episode, where we revisit some of the most popular shows from our archives. I hope you enjoy Candice Olson's episode that originally aired as episode 74!

On today’s show, Candice talks about her journey and how she became successful!

More About Candice Olson:

With over 25 years experience as an Interior Designer, Candice Olson has imparted her distinctively timeless yet on-trend aesthetic on countless residential and commercial projects.

With the goal of showcasing the beauty, business and behind-the-scenes world of Interior Design and renovation, Candice launched her first hit TV show – Divine Design – on HGTV. After 8 seasons of number one ratings, Candice followed up with her second show – Candice Tells All – that delved deeper into Candice’s unique design inspiration and process. It also became a number one hit leading the NY Times to herald her as “the one to watch”!

With her shows broadcast in over 75 countries around the world, millions have come to know and love Candice’s signature style and trademark sense of humour. She is considered to be a pre-eminent design authority and has authored a series of six best-selling interior design books.

As Candice’s popularity grew so did the demand for her signature “Candice Olson Look”. This led to the creation of a broad collection of successful home fashion collections that reflect Candice’s distinctive, design style – an approach that is at once classic yet contemporary, sophisticated while accessible. The products embody Candice’s attitude of everyday elegance and are immensely popular amongst Interior designers and consumers alike.

Connect with Candice Olson

Website

Instagram 

Facebook 

Pinterest

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#74: Candice Olson – How To Be an Overnight Success in 25 Years

Dec 27, 2022

Today With Regan Baker:

Welcome to A Well-Designed Business. Today, I am joined by Regan Baker, of Regan Baker Design. Have you ever had that client where you thought, “we could be friends!” How about that client where you noticed and were impressed with their work ethic? Why not employ them? That’s what Regan did and with three employees that were once clients of hers, she admits she wouldn’t be where she is today without them. 

Join us for a great conversation about strong leadership and building a team from places you don’t usually expect.

Pick It Apart

[4:39] Regan’s first experience turning a client into an employee. 

[15:18] Regan’s experience of when her long term goals have changed as time goes on.

[24:34] The milestones were that developed the ROI in Regan’s business.

[29:01] How Regan got another client of hers, Lindsay, on board as an employee.

[34:19] How Regan realistically pays people like Allie and Lindsay.

LuAnn Nigara and Regan Baker's Ah-Ha Moments

“I’m a firm believe that you risk things for people who you think are going to help transform your business.” - Regan Baker

“If you don’t have those people to help guide you, then you can’t focus on the things you want to do.” - Regan Baker

“The people you invest in, even if you don’t have a role for them, you know that they can jump in and make it work.” - Regan Baker

“An effective director of operations doesn’t have to come from a design background. Business is business.” - LuAnn Nigara

More About Regan Baker:

Regan Baker leads Regan Baker Design with 20 years of experience in Interior Architecture and Design. She firmly believes that design should be comfortable, modern, and personal, and strives to bring these aspects to every project she works on. After spending the first 7 years of her career at high-end hospitality and commercial firms, she began to understand her unique style and skillset were applicable on a more intimate scale in residential design. As a fashion-forward and design-savvy mom, she knows that personal style and lifestyle function are equally important features in a home, and believes in creating spaces that are an extension of who you are as an individual or family.

When not designing, you can find Regan outdoors either running or watching her sporty kids, and hanging with family and friends. After becoming a mother of twins over twelve years ago, her life has taken on a new priority: to inspire her children to do what they love and go after a passion in life. Regan laughs often, becomes friends with all her clients, and has a goal in life to be a nice person.

Connect with Regan Baker

Website 

Instagram 

Facebook 

Pinterest

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#150: Power Talk Friday: Krista Coupar is Back! 5 Steps to Make 2017 Successful!

#363: Power Talk Friday: Eileen Hahn: Building An Exceptional Design Team

#622: Dwayne Bergmann: Empower Your Team to Own the Project Management While Maintaining Design Vision as the Creative Director

#823: Power Talk Friday: Duke Renders: A Case Study For a Successful Business Plan

Dec 23, 2022

Today With Nicole Gibbons:

Welcome to A Well-Designed Business! Today is a Flashback Friday episode, where we revisit some of the most popular shows from our archives. I hope you enjoy Nicole Gibbons’ episode that originally aired as episode 411!

On today’s show, Nicole talks about how she created her career by design, how TV really doesn’t pay as much as you would expect, the way that Nicole helps people with their color choice, and so much more!

More About Nicole Gibbons:

Nicole Gibbons is an interior designer, tastemaker, blogger and on-air personality best known for her fashion-forward point of view on style for the home. As a highly sought after expert, Nicole has been featured in top media outlets such as HGTV, TLC, The Rachael Ray Show, InStyle, House Beautiful, Martha Stewart Living, Real Simple, Better Homes & Gardens, Good Housekeeping, Apartment Therapy, Lonny, People Magazine, Domino, Elle Decor and more. She can also be seen helping deserving families re-imagine their living spaces as a designer on the Emmy Award-winning TV show Home Made Simple airing Saturday mornings on OWN, the Oprah Winfrey Network.

Nicole has also collaborated on special projects with top home and lifestyle brands including American Express, Lowe’s Home Improvement, GODIVA, Target & Pier 1 Imports. Originally from Michigan, Nicole earned her undergraduate degree from Northwestern University and lives in Harlem, a historic neighborhood in upper Manhattan. With a lifelong passion for design coupled with a fun, unpretentious approach to decorating and a strong media presence, this designer-to-watch is quickly earning a reputation as the voice of decorating for a new generation of passionate home enthusiasts.

Connect with Nicole Gibbons

Website

Instagram

Pinterest

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#411: Nicole Gibbons: Interior Designer, TV Personality, Founder and CEO of Clare

#406: Ashley Grigg, Lisa Mende and Jeanne Chung

#407: Century Furniture with Carrier & Co

#408: Visual Comfort with Lauren Rottet

Other Resources Mentioned:

Clare

Article.com

Dec 20, 2022

Today With Susie Novak:

Welcome to A Well-Designed Business. Today I am speaking with Susie Novak, owner of Susie Novak Interiors on a variety of topics. One being what it’s like being a part of a mastermind group. Spoiler alert: it’s fantastic to be a part of a mastermind. And hey, why not start your own? Susie has a good size design team too, so we also talk team tips, sustainability and networking. 

Pick It Apart

[1:50] Susie shares with us how she formed her mastermind group.

[11:20] How accountability plays a role in her mastermind.

[25:10] LuAnn and Susie discuss the importance of having diversity within a group.

[35:03] Susie shares tips on how to manage a big team.

[39:20] Tips on how to drum up more business. 

[46:27] What sustainability means for Susie in her business.

LuAnn Nigara and Susie Novak's Ah-Ha Moments

“I think you find balance in unique ways.” - Susie Novak

“If you can put a room together, but also explain the global perspective of using higher quality pieces that are built to last and can be reupholstered, that's a win win for clients, our Earth and our profitability.” - LuAnn Nigara

More About Susie Novak:

Susie’s aesthetic is a combination of California Modern with a British flair. Known for her love of clean neutrals, bold pops of color and modern sculptural forms, Susie’s work has been nationally and internationally recognized in Architectural Digest, Elle Decor, Modern Luxury Silicon Valley, WSJ and more.

Skilled at creating beautiful residential designs under a variety of budgets, styles, timeframes, and requirements, Susie guides her clients through every phase of the design process. Originally trained as an artist, Susie transitioned into the Interior Design world in 2016 after receiving her certification from the Interior Design and Architecture program at UC Berkeley. She calls Oakland, California home where she lives in a 1920’s Tudor remodel with her husband and two daughters. California is an abundant source of inspiration for a life in design and Susie is continually pulling ideas from her travels including many in her home state.

Connect with Susie Novak

Website 

Instagram 

Facebook

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#296: Ruthie Staalsen: Find Your Mojo & Your Designer Bestie at an Industry Conference

#553: What Would Lu Do?: When Clients Don’t Understand the Value Of Full Service Design

#722: What Would Lu Do?: Feeling Undervalued and Taken Advantage Of

#784: Kelly Fridline: An Alternative Path- From Architecture to Coaching in Interior Design

Sass Says #63 - LuAnn Nigara: Tuning Into Your Inner Goddess Voice to Guide You in Motherhood, Marriage and Ambition

Dec 16, 2022

Today With Michelle Nussbaumer:

Welcome to A Well-Designed Business! Today is a Flashback Friday episode, where we revisit some of the most popular shows from our archives. I hope you enjoy Michelle Nussbaumer’s episode that originally aired as episode 124!

On today’s show, Michelle talks about her career, her opinions on the business, and her globetrotting lifestyle. Enjoy!

More About Michelle Nussbaumer:

Michelle is an interior designer, textile and furniture designer, an author and owns a beautiful shop: Ceylon et Cie located in the Dallas design district. Michelle’s journey includes a husband and four children and it starts in west Texas. She goes from New York, Rome, Los Angeles and all the way back to Texas. Her book for Rizzoli, Wanderlust: Interiors That Bring the World Home was released and it includes thirty years of interior design as well as her travels.

Connect with Michelle Nussbaumer

Website

Instagram

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#124: Michelle Nussbaumer- Owner & Lead Designer of Ceylon et Cie

Dec 13, 2022

Today With Paul Mencel:

Welcome to A Well-Designed Business. Today on the show we have Paul Mencel, a former rock star and the craftsman/entrepreneur behind the gorgeous handmade furnishings at Philadelphia Table Company. What started as a side job between his music tours has grown into a seven-figure business, and Paul is here to tell us how important it is to hire wisely, pay attention to the business end of operations, and price your goods and services appropriately in order to remain profitable.

Paul believes in asking for help when you need it, learning from your mistakes, and the power of mindset. He says that everything he knows about business he learned by being a rockstar, so this is a really fun conversation.

Pick It Apart

[4:28] Paul talks about being a working musician and starting his woodworking business to support himself in between tours and gigs, explaining how the business has grown to a team of six with Paul admitting he is now the least talented member of the team.

[9:10] Paul talks about learning and growing the business through trial and error, and how skills he learned during his career as a rock star transferred into his current business

[15:00] LuAnn explains about learning from mistakes instead of processing them as failures, prompting Paul to tell the story of his $100K “business school lesson”

[19:30] Paul and LuAnn discuss sustainable pricing, being willing to accept “no”, and knowing your value and worth

[29:35] Paul explains the abundance theory, relating his mindset shifts around the uniqueness and luxury of his products, his responsibility to his employees, and how these are both important parts of his pricing structure

[38:20] LuAnn shares her own perspective on the importance of operating within sustainable profit margins

LuAnn Nigara and Paul Mencel's Ah-Ha Moments

“We're trying to build something that's bigger than ourselves. And in order to do that, we need to hire people that are bigger than ourselves. So I give my team a ton of credit.” – Paul Mencel

“You kind of have to stay humble and admit what you don't know. And really just kind of ask for help when you need it.” – Paul Mencel

“That's how I was brought up too. Anytime I like made a mistake, or something, my dad would be like, well, that's a $500 lesson on how to not pop your tire…this is a $5,000 lesson in, you know, not to use this type of wood again.” - Paul Mencel

“The through line, the result [of getting more “no’s” than you are used to] is that the yes’s are your ideal client and they have a better appreciation, and they probably are much more enjoyable to work with.” – LuAnn Nigara

More About Paul Mencel:

Paul is a creator and a doer with a passion for teaching. He hopes to inspire and teach others how they too, are and can, be creators and doers.

 Since a young age, he had always worked for myself in some capacity. Driven by the desire to control when and how he makes money, Paul was dedicated to building side hustles while working for various bosses. The first time he realized he could control the way he makes money was at the age of 14 as resident lawn mower in his neighborhood. He began to understand that the more effort and work he put in, the more money he could earn.

Managing his own hours and income allowed Paul the time to pursue his passion for music and play in a rock band, “Bel Heir”. While the band’s main focus was original music and touring, it also doubled as a cover band on Friday and Saturday nights. The band is what really got me excited about business creation in the long term. He was excited by the idea of growing a business in the creative industry, by figuring out how to book the next gig, get on that playlist, and tour with bands they had admired from afar. The drive for himself and his bandmates eventually led to a record deal with RCA records and a Publishing deal with Pulse Recordings. Although Paul did not realize it at the time, the rock band he pursued as a creative outlet was actually a thriving business, and their product was music and live performance.

While signed to RCA, the excitement of building the band as a business-led Paul to a career in music artist management, and he started one of my current businesses: LookUp Ent. With LookUp Ent. Paul earned several platinum plaques and landed a top10 radio hit, with the song “Roses” by The Chainsmokers (written and performed by his client and sister ROZES.)

In between touring and recording with his band he started another small side hustle: custom built furniture. At the time, Paul was building items just for mine and his wife’s apartment, as they could not afford the expensive items they wished to fill their first home. The furniture company, Philadelphia Table Company, grew quickly through word of mouth. Paul started building furniture for his friends, then his friends of friends and eventually to complete strangers. He started in his dad’s garage and within four years the company expanded to a 3,000 square foot warehouse with four full-time employees that they are quickly outgrowing. The company now grosses over a 3/4 of a million dollars a year and has become Paul’s main source of income.

Connect with Paul Mencel

Website 

Instagram 

Dream and Build

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#814: Michelle Lynn: What Constitutes Billable Hours in an Interior Design Business

#672: Flash Back Friday: Tiffannie White, The Nappy Bohemian: Your “Only” and Lessons From a New Interior Designer

#337: Power Talk Friday: Fred Berns: Set and Get Higher Fees

#696: Lisa Princic: Uncovering the Value Proposition in Your Interior Design Business

Dec 9, 2022

Today With Mikel Welch:

Welcome to A Well-Designed Business. Today is a Flashback Friday episode, where we revisit some of the most popular shows from our archives. I hope you enjoy Mikel Welch’s episode that originally aired as episode 297!

On today's show, Mikel shares his really remarkable and encouraging success story. Listen in to hear about a turning point with Steve Harvey and other ways that doors keep on opening for Mikel.

More About Mikel Welch:

As a young boy growing up in Southfield, Michigan, Mikel Welch busied himself with the construction of sofas and dining tables using toy Legos for imaginary houses. It was evident to his family that an innate sense of creativity and a passion for design were embedded in Mikel from birth.

Today Welch runs a New York based interior design business, Mikel Welch Designs, and works as a host and design expert on Quibi's Murder House Flip. On camera, Mikel shows viewers tips and tricks for renovating homes, designing sophisticated spaces and creating luxury looks at affordable prices. Mikel is a former on-air personality of TLC’s Trading Spaces, and his designs have been featured on HGTV, The Real Housewives Of Atlanta and Good Morning America.

In January 2020, House Beautiful named Mikel as one of the 2020 NEXT WAVE designers. His work has also been featured in Architectural Digest, Traditional Home, Elle Decor, People, The New York Times and several other shelter magazines. Mikel has also had the honor of designing lavish VIP green rooms for prominent personalities, including First Lady Michelle Obama, Oprah Winfrey, Faith Hill, Steve Harvey, Harry Connick Jr., Joan Rivers and Halle Berry.

Connect with Mikel Welch

Website

Instagram

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#297: Mikel Welch: Interior Design, TV, Self Made Man

Dec 6, 2022

Today With Christie Fleming:

Welcome to A Well-Designed Business. Today, I’m joined by Christie Fleming, principal of Lennon Nora Interior Design. 

If you would have told me that there were any similarities between Occupational Therapy and interior design, I would have thought you were telling a joke. But for Christie, her experience as an OT led to her perfect niche, the one that let her leave her old career and strike out as the go-to designer for Aging in Place design.

Pick It Apart

[1:56] Christie shares how she went from occupational therapist to interior design. 

[6:52] LuAnn and Christie discuss the value in working for another firm at the beginning of your career. 

[14:03] Christie talks about how she stumbled onto her goldmine niche.

[17:45] Christie discusses Aging in Place Design and what it entails. 

[35:58] Christie shares how she markets such a specific niche.

LuAnn Nigara and Christie Fleming's Ah-Ha Moments

“I’m a huge proponent of working for another firm. Some of the most successful designers I have interviewed stayed with other firms for 5 or 6 years. There’s a difference there when you work for another firm, even for just one year. You’re seeing more than you would have on your own.” -LuAnn

“I didn’t know how much OT and interior design truly overlap until I really got into the business aspect of it. I just knew that my area was so saturated and I wanted to figure out how to make myself stand out from other designers.” -Christie

“I get this question all the time. People will say, ‘I don’t know how to figure otu what my Fred Berns only or my transferable skill or my pot of gold.’ One of the big things is just to get quiet with yourself and to just really keep insisting on going through a mental inventory of all the things that make you you.” -LuAnn

More About Christie Fleming:

Christie Fleming is the Owner and Principal Designer of Lennon Nora Interior Design based out of Philadelphia, Pennsylvania. Lennon Nora Interior Design is a full-service residential interior design firm with a focus on primary residences and vacation homes serving Philadelphia, PA, the Jersey Shore and all surrounding areas. Christie is a valued Allied Member of American Society of Interior Designers (ASID), Designer Society of America and is a Certified Aging in Place Specialist through the National Association of Home Builders. She has a unique healthcare background where she practiced as an Occupational Therapist for many years and has now created a successful interior design business where her clinical expertise has created a new avenue for potential design projects.

Connect with Christie Fleming

Website 

Instagram 

Facebook 

How to get your CAPS designation

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#759: Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing

#174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours

#06: Identifying Your Transferrable Skills with Erika Ward

Dec 2, 2022

Today With Nate Berkus:

Welcome to A Well-Designed Business. Today is a Flashback Friday episode, where we revisit some of the most popular shows from our archives. I hope you enjoy Nate Berkus’ episode that originally aired as episode 433! 

In today’s show, Nate describes how his love of organic, rich, earth-tones is incorporated in the color palette he designed for this collection. Nate’s travels have been the inspiration for this collection. Each of his exclusive fabrics possesses a global point of view and the fabric collection, as a whole, represents his distinctly individual perspective, which blends history, architecture, and artwork from all around the world. Listen in to find out about Nate’s approach to his business, his perspective on color and design, and how he came to work with Oprah.

More About Nate Berkus:

Since designer Nate Berkus established his award-winning interior design firm at the age of 24, his approachable and elevated philosophy has transformed countless homes around the world through his design work, home collections, books, television shows, and media appearances. Ever since Berkus’ first appearance on The Oprah Winfrey Show in 2002, he has become one of the world’s most recognizable interior designers. His work has been featured in publications including Architectural Digest, House Beautiful, VOGUE, InStyle, O Magazine and People. He is included on the ELLE DÉCOR “A-List” of the world’s top designers and was named to the AD100 list in 2018. 

Connect with Nate Berkus

Website

Instagram

Facebook

Pinterest

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#433: Nate Berkus: Introducing His Collection with Kravet

Nov 29, 2022

Today With Anne Gillyard:

Welcome to A Well-Designed Business. Today, I am joined by Anne Gillyard, co-owner of grOH! Playrooms, a luxury educational design firm. Anne had humongous growth in her business after doing some self-reflection and making an investment in her business. After listening to A Well Designed Business, she learned about Rachael Bozsik and Darla Powell and decided to work with them. She shares what she has learned and how much her business has grown in just one year of making moves.

Pick It Apart

[18:04] The time Anne had her business before meeting Rachael. 

[28:50] Anne’s journey working with Darla and Wingnut Social. 

[40:10] Anne explains her role of reflection and how it plays a role in her success. 

[43:55] Anne talks about what factors of an autopsy of a project that she reviews in order to achieve her goals.

LuAnn Nigara and Anne Gillyard's Ah-Ha Moments

“What Rachael helped me do was identify the messaging that resonates with my clients.” - Anne Gillyard

“When I identify the next thing that’s going to help me help my team and my brand grow, I seek an expert.” - Anne Gillyard

“Plan where you want to go. In order to know where you want to go, you have to figure out where you have been and what has and has not worked.” -LuAnn Nigara

More About Anne Gillyard:

Before becoming an innovative playroom designer, Anne earned a master’s degree in early childhood development and curriculum. She spent a decade teaching and training other educational professionals across the country, focusing on STEM learning, problem-based learning, Montessori-style classroom environments, social emotional skills, and 21st century learning. She also developed a national curriculum for play-based learning that continues to be taught in 45 states. During this time, she identified a disconnect between how children play at home and the critical thinking skills needed for success in school and as members of society. She saw the answer was in transforming the home play environment. Fueled by her passion for play and learning, Anne co-founded grOH! Playrooms in 2018.

Connect with Anne Gillyard

Website 

Instagram

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#203: Darla Powell: How to Launch an Interior Design Firm

#301: Darla Powell: Darla Powell Interiors 18 Months After Opening

#630: Darla Powell: Real Tips to Up Your Social Media Game

#651: Power Talk Friday: Rachael Bozsik: Gaining Credibility in Interior Design

#759: Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing

Nov 25, 2022

Today with Terri Taylor: 

Welcome to A Well-Designed Business, it’s Power Talk Friday! Today’s Power Talk Friday is sponsored by Interior Design Business Academy.

Terri Taylor is back to keep inspiring every single one of us! Today we talk about how did the Interior Design Business Academy start, and tells us about the IDBA Coaching & Education programs!

More About Terri Taylor:

Terri Taylor is a frequent speaker and guest lecturer at design conferences and showrooms throughout the country. She speaks on a number of topics related to the business of interior design, including: business practices, sales, marketing, motivation, leadership, success and personal growth.

Ms. Taylor is nationally known as an interior design business expert and coach who teaches and mentors interior designers to help them create successful design businesses.

Terri has over 32 years in the interior design and construction business. She holds both residential and commercial general remodeling Arizona Contractors Licenses, and qualified for her NCIDQ certification in 1991. Terri is a professional member of ASID, IDS and NCIDQ.

Her Tucson-based design studio, Taylor Design Group, was a diversified design practice working in the areas of high-end residential design and remodeling, model home merchandising, hospitality and medical and professional offices. Her studio has been the recipient of ASID Arizona South Chapter Design Excellence Awards every year since 1986 and she received the ASID National Design Excellence Award in 2000.  Terri’s design work has been published in regional and national design journals, including ASID ICON and Wall St. Journal. Terri retired from her studio practice in 2015.

In 2009, Ms. Taylor created Design Biz Blueprint (now Interior Design Business Academy); an education and coaching resource that provides a unique mix of design business strategies and systems, and powerful positive mindset to help interior designers create meaningful success. She’s inspired thousands of interior design entrepreneurs through her speaking engagements, seminars, on-line education and coaching.

Terri connects with heart-centered designers to help grow their business strategy, accountability, and profitability all while undergoing a beautiful personal transformation.

A Big Thank You to Today's Sponsor:

Today's show is sponsored by Terri Taylor and The Interior Design Business Academy. Check out all the details on https://interiordesignbusinessacademy.com/

Nov 22, 2022

Today With Claire Ownby:

Welcome to A Well-Designed Business. My guest today, Claire Ownby of Ownby Design, makes running a large, successful firm look easy. But it only appears that way because she has worked so hard to create flawless systems and processes that keep everything running smoothly. She’s sharing how she does it, and how she stays true to herself in her business in the process.

Pick It Apart

[1:07] Claire shares how she has worked to perfect her systems.

[7:05] Claire gives insight into how she manages to produce high-quality work for so many projects within time and budget constraints. 

[15:11] Claire and LuAnn discuss having tough conversations with team members. 

[25:08] Claire breaks down the success of her firm. 

[33:02] Claire discusses what’s next on the horizon.

LuAnn Nigara and Claire Ownby's Ah-Ha Moments

“Making sure that your team’s culture embodies appreciation of everybody else’s work is important, and that’s not something that just happens. It has to be talked about in every team meeting. It has to be demonstrated, not just by myself, but by my senior team members as well.” -Claire

“That’s the thing—when we have hard conversations, regardless of how hard it is, if we’ve done it with respect and care and all the things, even if in the moment there isn’t agreement, when it actually is the right thing to do, eventually there’s acknowledgement that comes back.” -LuAnn

More About Claire Ownby:

Ownby Design is an industry leading luxury interior design firm located in Scottsdale, Arizona.

Our mission is to always deliver a flawless product that is a true reflection of the client’s vision. We strive to transform everyday living spaces into one-of-a-kind indulgences, with a unique fusion of minimalism and lavishness. Our commitment to detail and budget-saving efficiency makes us one of the most sought after firms in the Valley.

Our team has been recognized with numerous industry and community awards for residential designs. We continually deliver beautiful and functional spaces that go beyond our client’s needs and expectations.

Connect with Claire Ownby

Website 

Instagram

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#55 Rachel Moriarty – Message to Solopreneurs- Act As If the World is Watching

#766 Lesley Myrick: Offering Interior Design Without Procurement

#658: Genevieve Trousdale: Genevieve Trousdale: Running Your Interior Design Business On Your Own Terms

#580 Brad Leavitt, AFT Construction: The Two “B” Words: Budget & Builders

#560 Brad Leavitt, AFT Construction: The Design Book

#542 Brad Leavitt: AFT Construction: A Builder’s Perspective on the Design Build Process

#615 Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process

#649 Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective

Nov 18, 2022

Today With Bart Anestin:

Welcome to A Well-Designed Business. Today I am joined by Bart Anestin, owner and Creative Strategist of Creative Partner, a Toronto based studio and host of The More Life Podcast. 

Marketing can be challenging with all of the other “hats” we have to wear as interior designers. Bart is here to help us with stress free strategies for design agencies, big and small, that will allow you to focus on your clients projects and not struggle with balancing working for your business while working ON your business.

Pick It Apart

[5:01] Bart shares the similarities that different designers/brands share across the board that he helps them with.

[14:00] Bart explains how clarity in your goals and vision helps your marketing.

[21:40] Bart explains how a digital roadmap can help when we get flustered on what and how many platforms we should be doing.

[29:40] How being clear on what you offer leads to confidence. 

[39:33] Bart talks about his podcast The More Life.

LuAnn Nigara and Bart Anestin's Ah-Ha Moments

“Most businesses, big or small, don’t have a solid marketing strategy.” - Bart Anestin

“One of the values of our company is that we don’t talk about clients, we talk about people because we are helping someone. If we refer to them just as an “invoice” then it isn’t a genuine interaction. Look at it from how your business can help their business.” - Bart Anestin

“When you're confident in your messaging and your process, that's when you can implement a lot of different things because your marketing assets are there supporting everything else.” - Bart Anestin

“The branding and marketing world has been democratized because of social media.” - Bart Anestin

More About Bart Anestin:

Bart Anestin is the owner and Creative Strategist of Creative Partner, a Toronto based studio and host of The More Life Podcast. He’s passionate about helping brands tell their story in today’s connected world. Form, function, and awesome clients are the perfect recipe for design, brand alignment, and strategic digital marketing. Bart’s creative approach finds solutions that are mindful, intentional and beautifully crafted. When he’s not at work, you’ll find him at home chasing after his two kids and rewatching episodes of Seinfeld for the umpteenth time. #serenitynow

Connect with Bart Anestin

Website 

Instagram

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#174: Power Talk Friday: Fred Berns: Own Your “Only” Word & Tips to Discover Yours.

#746: Power Talk Friday: Daniela Furtado: How to Get SEO Traffic to Your Portfolio

Window Treatments for Profit: #87 Joe Gebara: Living Life to its Fullest and Run a Successful Window Treatment Business

Nov 15, 2022

Today With Tanya Smith-Shiflett:

Welcome to a Well-Designed Business. Today, I’m joined by Tanya Smith-Shiflett of Unique Kitchen & Bath Designs. Tanya has grown her design firm exponentially over five years, expanding to multiple showrooms, engaging in luxury collaborations, and working with high-end designers. Find out how she built her business and what’s next on the horizon for her.

Pick It Apart

[1:45] Tanya shares the story of how she transitioned from medical sales to kitchen and bath design

[7:12] Tanya discusses her expansion and her showrooms

[18:10] Tanya breaks down how she forged high-end collaborations with well-known luxury designers

[34:00] Tanya and LuAnn discuss Tanya’s collaboration process

[39:53] Tanya shares her “best practices” for working with other designers

LuAnn Nigara and Tanya Smith-Shiflett's Ah-Ha Moments

“The biggest thing about your pace is that you have to do you, just like in everything else. There’s a big movement in self-care, and I’m all for it. But at 60 years old, you’re not going to tell me I don’t know me.” -LuAnn

“That’s the thing with people that go for what they want. There’s a whole aspect of having courage and confidence and faith in yourself. But it has to be because you know you can actually deliver.” -LuAnn

More About Tanya Smith-Shiflett:

Tanya has always believed that the kitchen is, in fact, the heart of the home. She has always been passionate about balancing function and beauty in the rooms we use most. While working full-time in medical sales, she began helping her husband’s building company part-time with kitchen layouts. Her innate ability to create beautiful and functional kitchens promoted her to become a NKBA certified kitchen designer and founder of Unique Kitchens & Baths. Since 2005, Tanya has been in the kitchen design community, expanding her skills and honing her expertise. Today, she works closely with her in-house team of designers at UKB to create timeless spaces.

Connect with Tanya Smith-Shiflett

Website 

Instagram 

Classes hosted by Tanya!

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#455 Megan Molten: Planning Creates Success in Your Interior Design Business

#270 Shea & Syd McGee: Building a Design Empire Involves a Lot of Hustle

#236 Shea McGee of Studio McGee Joins Me Today!!!!

#758 Sallie Lord: Collaboration over Competition in the Interior Design Community

Nov 11, 2022

Today’s Show is Sponsored by the “The Design Paradigm”:

Welcome to A Well-Designed Business. For today’s sponsored show, I’m joined by Cheryl Clendenon of In Detail Interiors. Cheryl has been coaching other designers to success since 2017. Now, she’s launching a program called The Design Paradigm to give business owners everywhere a strong, solid framework for a thriving business. Today, she’s sharing how to lay the foundation for your business to grow, succeed, and thrive.

Pick It Apart

[2:38] Cheryl discusses the places she sees most designers struggling today. 

[13:20] Cheryl and LuAnn discuss why having an established process matters so much. 

[16:58] Cheryl talks about the importance of weaving marketing into every phase of your business. 

[20:22] Cheryl shares how defining your product opens the doors for your business. 

[36:22] Cheryl breaks down the details of the Design Paradigm and how it can help your business.

LuAnn Nigara and Cheryl Clendenon's Ah-Ha Moments

“I think that sometimes in the excitement of these new programs or new approaches, we forget that we need to sell the creative vision and not the independent parts and pieces that make up the creative vision.” -Cheryl

“There’s a crisis in confidence in how to charge and how to determine fees—that’s a direct result of not understanding your product and the benefits you bring to the project.” -LuAnn

More About Cheryl Clendenon:

Cheryl is casual and funny about many things but serious about business and marketing.

22 years of full-time, non-stop running a successful business -with a team for 21 of those 22 years. Prior to that, she was the sales and marketing manager for 2 Gannett-owned radio stations where she learned at the feet of some of the best sales trainers in the country. 

She was promoted to be the youngest manager in the company at the time and the youngest to be awarded salesperson of the year. 

She will tell you sales, marketing, and running a small business are as much of a passion for her as design. 

A well-known writer in the industry for several years and honored to be the 2021 Person of the Year from KBB Magazine. Her firm employs 9 people, has a retail boutique showroom, e-commerce, Candle Studio, and has been coaching since 2017. 

Her approach is from a creative stance always- and is unapologetic about often saying what others think. 

Her ideas and insights in running a business and then-- promoting it-- work for those who commit to leading, want to put the work in, are not afraid to go against conventions, and are passionate about growth in some way or another. 

Liz brings a different dynamic to the party by being the VP of Everything at the firm and an accomplished designer in her own right. She and Cheryl are the yin and yang of the company. 

Connect with Cheryl Clendenon

The Design Paradigm

Website 

Instagram 

Facebook 

Pinterest

Other Shows Mentioned:

#482: Cheryl Clendenon: Small Business, Think Big

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