Info

A Well-Designed Business®

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
RSS Feed
A Well-Designed Business®
2021
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February


Categories

All Episodes
Archives
Categories
Now displaying: Category: general
Oct 26, 2021

Today with Kathleen Jennison

Welcome to a Well-Designed Business. Some of us come into this business because we’re naturally-born creatives that never imagined doing anything else. Others spend time in the corporate world but embrace an inner passion. But my guest today is unique—for Kathleen Jennison, a brain injury changed the way her mind functioned and opened the door for a new path as an interior designer. Today, she’s sharing her journey and the lessons she learned along the way. 

Pick it apart:

[6:34] Kathleen shares her journey through trauma and how she grew her design talents from it. 

[15:32] Kathleen discusses her decision to start her own business and how systems and organization helped her. 

[22:39] Kathleen describes the way her business grew and the big decisions and leaps of faith she had to take as it did. 

[40:38] LuAnn and Kathleen discuss evaluating projects and profitability. 

[52:39] Kathleen discusses how marketing is always important, even when your business is thriving.

LuAnn and Kathleen Jennison’s Ah-Ha moments:

“You have to be willing to take a risk. Some people are risk-averse and some people aren’t. There’s nothing wrong with having a home office and working by yourself, because you can still be successful, but it just depends on what you want to do and how you want to feel.” -Kathleen Jennison

 

“I look at the profitability on the project before I even present it to my client. I do a spreadsheet and see if there are adjustments I need to make ahead of time. Maybe there’s a coffee table we specified that they can find on the internet for cheaper...so let’s pick a different coffee table that is available to the trade only so we can increase our profit on it before we present it to the client.” -Kathleen Jennison

 

“I love that you brought out the very real point of always be marketing, but as you are building the business and you’re fine-tuning who your ideal client is, you want to always be evaluating that marketing. So we’re not going to start whatever we’re doing, but as your pipeline gets consistently full we can say, ‘Maybe we have 15 active projects in the pipeline but are they all our ideal clients?’ When you do have those projects in your pipeline you can be a little bit riskier in your marketing and start speaking just to the ideal client.” -LuAnn Nigara

More about Kathleen Jennison:

About KTJ Design Co.

Kathleen Jennison | Owner & Lead Designer

Hello! I’m Kathleen Jennison, and I offer interior design services for forward-thinking homeowners, regardless of whether they know what their style is. I specialize in helping people just like you create an environment with resources and materials appropriate for their needs and budget. As a full service interior designer, I use the Meticulous Method, providing plans with complete interior design specifications for both new and existing properties. My goal is to thrill and delight each client with every project.

In addition to my suite of interior design services, I also own a general contracting company. Because of this, I’m happy to provide general contracting services for your project as needed. I also welcome partnerships with any professional who is serving your project, including architects, other general contractors, and landscape designers. This multifaceted approach helps me provide creative and technical solutions while also enhancing the quality of life for my clients.  

Before becoming an interior designer, I enjoyed a long career as a Certified Public Accountant and was an auditor of many large corporations. This highly analytical and technical career coupled with my (second) Bachelor’s Degree in Interior Design ensures that I am well-equipped to handle any challenges that might arise during a project.

A traumatic brain injury propelled this talented interior designer to unexpected heights. . . .

 When you are introduced to a person’s life story, you often can’t help but believe certain things happen by design. In some instances, this can be applied both literally and figuratively. For me, an unexpected and traumatic circumstance gave me one of two options: live my life by design or live it by default. I chose the former and have never looked back.

Up until 15 years agoI used to be a hard-charging, successful CPA. However, my career hit a detour when a car accident in which I was involved in 2006 suddenly changed the trajectory of my ambitions. After experiencing a traumatic brain injury as a result of the accident, my analytical mindset pivoted in a new direction. While my analytical processing did not necessarily diminish, it took somewhat of a back seat to this new, creative and innovative mindset that surprised me. However, I have not taken this for granted and, as a result, discovered a new purpose for my life that has opened more doors than I could ever imagine.

    Before the accident, I was completely engrained in being an accountant. After the accident, I struggled for a couple of years. I had been on medical leave for about six months and went back to my CPA job too early.

  After the car wreck, I was in the hospital for 17 days and subsequently went back and forth for additional surgeries and treatments. In all, I suffered from short-term memory issues, lost the vision in my right eye, and sustained multiple fractures, including my skull, eye orbit, hand, thigh and all of her toes. I found it extremely challenging for a while to cope with my disabilities. I endured extensive rehabilitation and even had to attend driving school to learn how to drive with just one eye, an issue to which she has had to bravely adapt.

Before my accident, being in the accounting profession translated to a very competitive and fast-paced environment for me. I traveled the country meeting with CEOs of big companies, specializing in auditing work. It was a high-pressure position but I thrived in it. However, the brain damage I sustained from the accident made it challenging to navigate within my profession as easily as I once did. I did manage to work for a year at my job, and my employer was super great about it.

  Recurring headaches and issues with cognitive rehabilitation measures, along loss of vision in my eye, forced meto re-evaluate my professional goals. At the urging of my ophthalmologist, who advised me that putting pen to paper helps retrain the brain and aids in depth perception, I enrolled in an art class. This just so happened to pave the way to an unchartered, yet equally exciting, territory for me.

  “I had this desire to draw and paint, which I thought was rather strange for me. As such, I enrolled in the Art Institute of California - Sacramento and took a Basic Drafting and Color Theory Class. This provided the first steppingstone on my new journey. Moving slowly but deliberately, I eventually quit my CPA job and began to acquire enough course credits over a period of a few years to ultimately earn a Bachelor’s degree in Interior Design, which was a great complement to her previous Bachelor’s degree in Business.

  By 2011, I was eager to find a new job, sending out myriad resumes to potential employers. My efforts, though, appeared to be somewhat futile. As a result, I looked within myself to discover my next plan of action.

  I realized I knew all about business and figured I could just start my own.

  Fortunately, I began a personal project during my rehabilitation that created an initial customer base for me. While I was in school, I started a blog about my injury and subsequent recovery. Several of my former CPA clients and colleagues followed me in that space. When I announced my new business through that platform, many of them hired her to do interior design work.

  Initially,I opened a furniture boutique eight years ago called The Shoppe at KTJ Design Co, located in an old candy factory in midtown Stockton in the Fremont Corridor. From there my business began to grow, and today I have found myself in demand and continually inspired to flex my creative muscles.

  Through interior design I have happily discovered my analytical abilities transition seamlessly and are highly applicable to the work I now do.

  With interior design, we draft plans and rely on geometry and dimensioning, along with laying out and organizing projects. My experience as an accountant plays into that. I can visualize spaces easily. However, I still stumble on my words sometimes.

  Along with the assistance and talent of my lead designer, Sandra Van Slack, I continue to expand her portfolio and is affiliated with the American Society of Interior Designers (ASID). I have also served as past President of the ASID Central California/Nevada chapter, of which she is a current member. She is also a member of the National Association of Remodeling Industry (NARI) and the National Kitchen and Bath (NKB) Sacramento chapters.

  When not tending to my business, I enjoys practicing yoga and experiencing adventures in travel. I also enjoys spending time with my husband, Bob, our two sons and our two granddaughters. A native Californian, Kathleen has moved about the state during her life but has found strong roots in the Central Valley.

  In addition to operating her business, which also includes a general contracting company, I delight readers regularly with my “Ask the Expert “column for HERLIFE Magazine. My expertise, insight and creative genius inspire, entertain and educate readers about all things interior design.

  I intend to keep on doing what I am doing for as long as I can. I love what I do and believe we have a pretty good system in place. I am happy with where I am today. I have good people around me. I like to think the Universe was correcting itself for me. I probably would’ve burnt out otherwise. I truly believe things happen for a reason.

Connect with Kathleen Jennison:

Website 

Instagram 

Facebook 

Pinterest

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Mydoma Studio: Mydoma’s workflow software helps you keep your projects organized from beginning to end, and also offers a valuable, thriving designer community. Mydoma is created by designers, for designers, so you know that it can truly offer everything you need to stay organized and free up your time. You can get 20% off your first three months by signing up at mydomastudio.com/awelldesignedbusiness.

 

Other Shows Mentioned:

#06 Identifying Your Transferrable Skills with Erika Ward

Oct 22, 2021

Today with Braden Drake:

Welcome to A Well-Designed Business. Braden Drake of Unf*uck Your Biz podcast is a California tax attorney specializing in helping creatives made sense of business finances and tax law. He’s sharing all about business entities, business insurance, and CPA service structures. He’s sharing his lighthearted and easy-to-follow education style that empowers creatives to understanding the foundational principles of money and business tax law.

Pick it apart:

  • [12:15] Braden shares the non-negotiable insurance a business should have

    [18:02] LuAnn asks Braden about how to handle business registration and nexus for businesses that work and do business in multiples states

    [23:34] Braden breaks down LLCs, Corporations, and S Corps

    [27:44] Braden reviews a simple math example of when it makes sense to be an S Corp

    [36:42] Braden explains the different business models of CPAs

    [42:31] Braden shares about his upcoming educational program

LuAnn and Braden Drake’s Ah-Ha moments:

“You get what you pay for - are you paying for consulting services?” - Braden Drake

More About Braden Drake:

Braden is a California licensed attorney and tax professional. His tagline is your gay best friend here to help you get your legal and tax shit legit. Braden works primarily with service based, creative small business owners through his courses where he educates on contracts, business entities, cash flow, systems and taxes.

Connect with Braden Drake:

Website 

Instagram

Facebook

Twitter

Pinterest

Podcast

Book

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Revel Woods: your source for premium hardwood and resilient flooring. Using the Revel Woods selector tool, you’ll be able to find curated suggestions for your project catered to your client’s home. When you sign up for a free professional membership, you’ll get access to exclusive discounts and referral benefits. Visit revelwoods.com to get started.

 

Oct 19, 2021

Today with Geoff Siebold

Welcome to a Well-Designed Business. Today, we’re diving into the world of luxury carpets. While most of us don’t understand the intricate inner workings of carpets, my guest today, Geoff Siebold of Stanton Carpet, thinks that we should, and I agree with him. In this episode, Geoff explains to me what we need to understand about the practicality of different carpet types so that we can steer our clients in the right direction and offer them more value through our own knowledge and expertise.

Pick it apart:

  • [4:15] Geoff discusses how the environment and lifestyle of your clients affect carpet choice, and what “practical luxury” means. 
  • [10:49] Geoff highlights how synthetic carpets have improved over time, offering more choices for your clients. 
  • [22:00] Geoff gives us a deep-dive into the construction of carpets and what it means for your clients. 
  • [33:10] Geoff and LuAnn discuss how different traffic areas impact carpet choices, and talk about a special tool to help your clients. 
  • [44:57] Geoff reminds us of the factors that affect a carpet’s performance.

LuAnn and Geoff Siebold's Ah-Ha moments:

“It’s important to understand your environment….One of the catchphrases for Stanton is ‘practical luxury.’ It’s having a product that looks fantastic but is suited either with fiber or construction to withstand everyday maintenance. There certainly is a time and a place for the luxury setting, whether it’s a master suite, or you’re an empty nester and there isn’t a lot of traffic or pets. But as a general rule, you want to make sure that if it’s a space with a lot of traffic, it’s a durable construction.” -Geoff Siebold

 

“What you’re saying is that companies like yours, Stanton, the big products, if your mission is to educate the sales staff and support staff at the designer trade room, then we only have to say to them, ‘I want more information beyond the look the style, the feel, I want to really understand what it is that I should know about carpeting so that I am an informed person when I go to do my projects.’” -LuAnn Nigara

 

“I think many of the designers that are bold enough, and brave enough, and assertive enough to bring knowledge to the table, those are the ones that add value. It’s not ‘whatever the end-user wants, the end-user gets,’ it’s got to be one of those things where not only do we know what’s best for the interior in terms of color, style, and pattern, but now we need to talk about the actual practical living that you’re going to have to accommodate to get this type of product. That upfront management of expectations is so important.” -Geoff Siebold

More about Geoff Siebold:

Geoff Siebold has been passionately engaged in the luxury carpet and area rug market for over 22 years. He began his career as a manufacturer's sales agent representing high-end carpet and rug brands throughout the Midwestern United States. He was responsible for cultivating business from designers, architectural firms and wholesale-direct showrooms. Within a year, he was hired by one of the manufacturers to become their Midwest Regional V.P. of sales. He was the youngest manager in the company's history. From there he moved on to be a National Director of Dealer Sales for a prominent luxury area rug manufacturer. In early 2007, Geoff returned to his agency roots and once again represented the best domestic and international manufacturers and distributors in the luxury carpet market. 

 

Then, in 2014, Stanton Carpet hired him to be their National Sales manager for Antrim Carpet and ultimately the National V.P. of premiere brands including Antrim, Rosecore and Crescent Carpets. Geoff has extensive experience helping designers curate products and leverage technologies in order to grow business and add value to their clients. He has also developed specific training programs aimed at helping designers better understand fiber, construction and application of luxury carpets.

Connect with Stanton Carpet:

Website

Instagram

Facebook

Pinterest

Twitter

What’s new with LuAnn Nigara

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Kravet: Kravet is committed to helping you serve your clients. Their new website redesign makes finding quality home furnishings even easier for you. With the new redesign, you can quickly access all of your tools, like your account settings, price lists, current and past orders, and more. The product has also been enhanced to offer more tailored results to get you what you're looking for quicker. Designers can now also search more specifically by color with Kravet's new advanced color search, which allows you to create the exact custom color you are looking for and get filtered search results that best match your selection. Visit Kravet.com today to see it for yourself! Be sure to use coupon code AWDB10 for 10% off your first order! 

Other Shows Mentioned:

#608 Power Talk Friday: Christopher Wallace: Leverage Industry Partners to Improve Your Client Experience

# 705 Jessica Mann-Amato

 

Oct 15, 2021

Today with Molly Schoneveld:

Welcome to A Well-Designed Business. Some of you aspire to be a designer that helps people in your community live better, feel better, and appreciate their spaces more. Others want to design for the high-end client, creating luxury spaces. But others want something a little bit different—to become celebrity designers featured on television and in major publications. Today, publicist Molly Schoneveld is going to share with us how you structure your career to strategically build up your persona and work toward that celebrity status. 

Pick it apart:

  • [1:21] Molly shares what your number one job is when you desire to be a celebrity designer. 
  • [15:21] Molly and LuAnn discuss the importance of having a signature style and investing in quality photography for your portfolio.
  • [27:03] Molly explains why niching is even more important if you want to become a celebrity designer. 
  • [30:30] Molly lays out the steps to getting featured in the media as a designer. 
  • [42:54] Molly shares what it takes to reach out for collaborations and cross-promotions to help grow your online presence.

LuAnn and Molly Schoneveld’s Ah-Ha moments:

“What do you want to be known for? ONe of the commonalities between people who want to be on television and those who just want successful firms is that if you want to be known, you have to hone your own style.” -Molly

 

“Having a point of view or a signature style...we all know designer colleagues that will design a beautiful Mediterranean home, or a Scandinavian design, or whatever it is, but what you’re saying is that if you’re going to be a celebrity designer, you have to dive into a niche.” -LuAnn

 

“Certainly you can get publicity without a niche, if your projects are of a certain caliber. Getting your project placed is one thing. Trying to really build your personal brand and your studio brand is something else. So having a point of view is really the thing you need, if you want to take it to the next level.” -Molly

More About Molly Schoneveld:

Molly Schoneveld founded The Storied Group in 2008 (under the name SW PR SHOP) to offer a unique point of view at the intersection of entertainment, design, and luxury lifestyle. She has over 15 years of experience in PR and marketing, beginning her PR career at PMK/HBH (now Rogers & Cowan PMK), where she worked with A-list talent, as well as on Oscar campaigns for directors, producers and films.

In 2007, she left PMK to launch her sister-in-law's maternity line called Schone Maternity.
The line was enormously successful, being touted by O, The Oprah Magazine as "the really good guy of the month" for their dedication to fair labor factories and support of artisans across the globe. It was working with Rebecca that ignited Molly's entrepreneurial spirit, and while she loved the gratification of watching this new line prosper, she missed the diversity of working with more than one client. It wasn't long before she formed a partnership with a former PMK/HBH colleague Jennifer Weaver to begin SW PR Shop.

The two grew the business together for nine years until Jennifer moved out of state. Molly took over the company and rebranded under the name The Storied Group.

Career highlights Include putting the Interior design firm Hammer and Spear on the map as a design destination In the downtown L.A. Arts District, and helping to transform Golden Door, which had become a tired brand that was once a pioneer In the wellness industry, back Into what Conde Nast Traveler called In 2019, "The Most Iconic Spa."

Molly has worked with such design talent as Drew Scott of Lone Fox Home, Kishani Perera, Hammer and Spear, Lisa Gilmore Design, Marie Flanigan Interiors, The Habitat Collective, Tracie Butler, and many others.

Her first job was working for producer Brian Grazer at Imagine Entertainment, the year he won the Oscar for A BEAUTIFUL MIND.

Molly has built a solid reputation providing great attention and care to every client and has proven success in getting results. She has secured cover and feature stories in domestic and international publications, including Architectural Digest, WSJ, Vogue, Vanity Fair, Veranda, InStyle, House Beautiful, Departures, New York Times, Robb Report, Sunset, as well as numerous television segments with a national audience.

Connect with Molly Schoneveld:

Website 

Instagram 

Facebook

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Kravet is always focused on making things easier for you. With Kravet’s new website, finding the products you need is easier than ever. Designers can now search for more tailored results so you can get the exact search results you need, which in turn helps you create the best experience for your clients. Visit kravet.com today and try the new advanced search options for yourself.

Other Shows Mentioned: 

#267 Rasheeda Gray: A Pipeline With Over 20 Interior Design Projects in Under 2 Years

 

#648 Marie Flanigan: Leveraging Relationships and Making Decisions in Interior Design

Oct 12, 2021

Today with Christine Platt

Welcome to a Well-Designed Business. Christine Platt, the author of The Afrominimalists Guide to Living with Less offers a fresh take on minimalism, why it’s not just a one-day throw-out marathon, and what it takes to get to the core of how we got overwhelmed with clutter in the first place.

Pick it apart:

[7:58] Christine shares where to start your journey of discovery

 

[14:35] Christine describes her one day, one year challenge

 

[18:16] Christine shares what minimalism means for her

 

[23:40] Christine shares about buy-nothing groups as a way to release your items

 

[45:35] Christine summarizes her theory of minimalism

LuAnn and Christine Platt’s Ah-Ha moments:

“For me, minimalism is really just about being a more mindful, intentional consumer - just having the things you need and love in your life.” - Christine Platt

 

“It’s good for your own mental health - clutter takes up physical space and mental space.” - Christine Platt

 

“Our natural way of being is always to just have enough.” - Christine Platt

 

“We have to learn to be content with enough.” - Christine Platt

More about Chrsitine Platt:

Christine Platt is a modern-day renaissance woman also known as The Afrominimalist. She holds a B.A. in Africana Studies, M.A. in African-American Studies, and J.D. in General Law. An award-winning author of over two dozen literary works, Christine’s most recent book, THE AFROMINIMALIST’S GUIDE TO LIVING WITH LESS is a radical re-envisioning of minimalism that focuses on authenticity over aesthetics. A resource for anyone seeking to discover the truth behind their overconsumption as well as how to let go of what no longer serves them, The Afrominimalist’s Guide to Living with Less encourages us to be intentional, mindful consumers so our lives are filled with only those things we need, use, and love. Visit her online at TheAfrominimalist or on Instagram @afrominimalist.

Connect with Christine Platt:

Website

Instagram

Facebook

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Mydoma: To learn about how it can uplevel your professionalism and organization, go to mydomastudio.com/awelldesignedbusiness and scroll down to the designer testimonial videos. Also on that site, my listeners can click to receive 20% off Mydoma for 3 months.

Oct 8, 2021
Today With Terri Taylor:

Welcome to A Well-Designed Business, it’s Power Talk Friday! Today’s Power Talk Friday is sponsored by Interior Design Business Academy and specifically the Interior Design Business Academy 2021 Summit, which is happening Wednesday, November 3rd through to Friday, November 5, 2021.

 

Overhaul Your Interior Design Business in 3 Days to
Finally Get Paid What You are Worth

Event dates:
Nov 3-5 2021

This event will run from 10:00 am EST to 6:00 pm and it is entirely virtual.

This is an intimate group to maximize the attention given to each and every attendee.

  • Day 1: Wednesday, November 3rd, 11AM - 7PM ET 
  • Day 2: Thursday, November 4th, 11AM - 7PM ET
  • Day 3: Friday November 5th, 11AM - 7PM ET 

In today’s conversation, Terri Taylor not only shares all the details of the outstanding Summit she has planned for you, but she shares valuable tips for running your firm.

The summit is open to all interior design business owners, not just IDBA coaching members, so be sure to check it out at Interior Design Business Academy Summit 2021

Terri Taylor is a frequent speaker and guest lecturer at design conferences and showrooms throughout the country. She speaks on a number of topics related to the business of interior design, including: business practices, sales, marketing, motivation, leadership, success, and personal growth.

Ms. Taylor is nationally known as an interior design business expert and coach who teaches and mentors interior designers to help them create successful design businesses.

Terri has over 32 years in the interior design and construction business. She holds both residential and commercial general remodeling Arizona Contractors Licenses, and qualified for her NCIDQ certification in 1991. Terri is a professional member of ASID, IDS, and NCIDQ.

Her Tucson-based design studio, Taylor Design Group, was a diversified design practice working in the areas of high-end residential design and remodeling, model home merchandising, hospitality, and medical and professional offices. Her studio has been the recipient of ASID Arizona South Chapter Design Excellence Awards every year since 1986 and she received the ASID National Design Excellence Award in 2000.  Terri’s design work has been published in regional and national design journals, including ASID ICON and Wall St. Journal. Terri retired from her studio practice in 2015.

In 2009, Ms. Taylor created Design Biz Blueprint (now Interior Design Business Academy); an education and coaching resource that provides a unique mix of design business strategies and systems, and powerful positive mindset to help interior designers create meaningful success. She’s inspired thousands of interior design entrepreneurs through her speaking engagements, seminars, on-line education, and coaching.

Terri connects with heart-centered designers to help grow their business strategy, accountability, and profitability all while undergoing a beautiful personal transformation.

Connect with Terri:

Instagram

Facebook

LinkedIn

Website

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

Episode 548

Episode 602

Episode 662

 

Oct 5, 2021

Today with Jenny and Ben Slingerland

Welcome to a Well-Designed Business. Jenny and Ben Slingerland of Black Ink Interiors share the growing pains of their luxury design firm, how they run their team, and how they fill the gaps in expertise. Jenny also details what her Design for Build course involves and how it helps her students expand their business and get the respect of builders.

Pick it apart:

  • [25:22] Ben explains what their new hire, a client experience coordinator, manages


    [27:24] Jenny explains how she provides initial design guidance on a project to her design staff and has designers handle client communication


    [38:49] Jenny shares the coaches she and Ben have hired to enhance and grow their business


    [44:01] Jenny explains how her class can help designers gain an additional revenue stream and how to talk to clients about the furniture stage


    [47:41] Jenny explains how her LuAnn University course will help designers


    [1:07:58] Jenny shares real advice for designers just getting their feet wet

LuAnn and Jenny and Ben Slingerland’s Ah-Ha moments:

“There is nothing greater to me if my students get one job or a positive response from a builder.” - Jenny Slingerland

 

“It’s knowing what the builder’s expectation is and delivering it in an organized, buttoned-up manner.” - Jenny Slingerland

 

“If you can make their life easier, they will hire you again and again.” - Jenny Slingerland

More about Jenny and Ben Slingerland:

Jenny is the Owner and Principal Designer of Black Ink Interiors, a luxury residential interior design firm based in Arizona. She and her team serve clients throughout the United States and the Bahamas. Jenny is known for her unique sense of style and her ability to visualize the possibilities of any space. She is an award-winning designer who has been featured in the Wall Street Journal, Business of Home and Luxe Magazine. 

Ben is the Chief Operating Officer of Black Ink Interiors. He left the corporate world in 2018 to join the team and oversee the back end operations, allowing Jenny and the design team to focus on the client-facing activities. Ben has an MBA and over 20 years of business experience across multiple industries and disciplines including land acquisition & development for a national homebuilder and senior procurement and human resources roles at Mars Incorporated.

Connect with Black Ink Interiors:

Website 

Instagram 

Facebook 

Pinterest

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Mydoma: To learn about how it can uplevel your professionalism and organization, go to mydomastudio.com/awelldesignedbusiness and scroll down to the designer testimonial videos. Also on that site, my listeners can click to receive 20% off Mydoma for 3 months.

Oct 1, 2021

Today with Vita Vygovska

Welcome to A Well-Designed Business! Ever wonder how Vita Vygovska of Vitalia Inc. Window Treatments & Awnings has been able to scale her business and maintain a family life at the same time? Her passion for spreadsheets has helped her design and build a digitized Project Management system that streamlined her business process and serves as her center of truth. Listen now as she outlines the 10 must-have elements that every Project Management System needs.

Pick It Apart: 

[18:35] Vita explains show a PMS gives you the options and checklists to make sure nothing is forgotten or falls through the cracks. 

 

[36:33] Vita shows how to use the reports from your digital project management system to evaluate your business

 

[39:11] Vita shares about how she has worked very hard to consistently refine the systems and processes of her business and the benefits that brings to her personal life.

 

[40:50] Vita shares how she got a business coach.

 

[43:07] Vita reviews the need for a process of project management to get your order through each project stage 

 

[48:17] Luann talks about key project stages: waiting for approval/deposit and balance due

 

Ah-Ha Moments with LuAnn Nigara and Vita Vygovska:

“10 points to a great Project Management System, but one of my favorites is that it has to be suggestive and intuitive, a va-va-voom, sexy system!” - Vita Vygovska

 

“A good Project Management System can provide validation to the feelings of busy because you can see the numbers in front of you, and gives you a whole new level of awareness.” - Vita Vygovska

 

“Mindset is huge. Other people giving you limitations is horse crap.” - LuAnn Nigara

More About Vita Vygovska

Vitalia Vygovska (Vita for short), CWFP, MBA, is an award-winning window treatment specialist, author, speaker, mom, wife, and a ballroom dance enthusiast.  Her company, Vitalia, Inc, provides all-encompassing concierge-level, tech-driven fabrication, measurement, installation, and project management services exclusively for interior designers.  In business for over a decade, Vita and her team are experts in their narrow field, providing designers with superb quality product and excellent communication.  Most importantly, they take off the stress, save time, and give peace of mind in the job is well-done.

Connect with Vita Vygovska:

Website

Instagram 

Facebook 

Pinterest

YouTube

LinkedIn

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Sep 28, 2021

Today with Rachel Moriarty

Welcome to a Well-Designed Business. Today, we’re talking about visibility and authenticity. So many of us are bought into the idea that niching is the right way to go. But when we go to sit down and think about what we do that’s special, we can’t figure it out. For my guest today, Rachel Moriarty, the answer came from tapping into her own existing strengths and experiences. Now, she’s sharing those insights with us!

Pick it apart:

  • [8:45] Rachel shares her biggest challenge with visibility and how she managed to overcome it. 
  • [14:40] Rachel and LuAnn discuss how your background and strengths can play into your success as a designer—even if they aren’t related on the surface. 
  • [36:30] Rachel talks about her own challenge with wrestling with herself and how she finally pushed through. 
  • [44:00] LuAnn and Rachel reflect on Rachel’s ability to stand in her own light and bring her authentic self to the table.

LuAnn and Rachel Moriarty’s Ah-Ha moments:

“There’s no competition because everybody knows exactly who they are and stand in that space so strongly.” -Rachel Moriarty

 

“To me, it’s non-negotiable to have people in my life that know more than I know. It’s as simple as that. Because otherwise, how am I going to know more?” -LuAnn Nigara

 

“I love these tight relationships that I have with my clients because it allows me to go in deep, which I think is my gift as an introvert.” -Rachel Moriarty

More about Rachel Moriarty:

Rachel Moriarty is an Award-Winning Designer, #1 Best Selling Author, Style Expert as well as a Color + Pattern-ista!

Perhaps most importantly, Rachel is the ultimate colorful character! Those who know her and follow her on social media look forward to seeing her vibrant wardrobe, eclectic jewelry, and her ease with being what she calls ‘extra.’ Rachel’s multi-cultural roots - she is Mexican, Native American and Filipina - are an integral part of her love of diversity in design. Rachel is not afraid of color, texture, and design influences from across the globe. Raised by a Mexican-American feminist mother with a creative side, Rachel’s grandparents hail from Manila, Mexico City, the Arizona border town of Douglas, and California’a agricultural San Joaquin Valley. Rachel embodies and embraces them all as part of what makes her uniquely American and creatively equipped to design any space. Rachel embodies her personal belief that color adds interest and excitement to the world, and, like a chef seasoning a meal, she sprinkles it liberally to add passion and flavor.

 

Rachel’s iconic designs and unique personal philosophy have been featured in many publications, including Vision Magazine and San Diego Home and Garden Lifestyle, and Rachel has been featured on HGTV and The Design Network. Rachel has partnered with Unique Design Solutions to create her own tile color collection, and maintains an active clientele of both residential and commercial design clients. A former fashion stylist, Rachel’s passion for fabric, texture and color infuses all her creative work. Rachel is a master of weaving color into the spaces she designs to create energy, warmth and authenticity. There is a reason that clients line up to work with Rachel! Her warmth, enthusiasm and confidence manifest a seamless design experience and make the project fun start to finish.  

 

 A true design pro with years of experience, Rachel makes it a point to work with trusted tradesmen, quality craftsmen, skilled artisans, reliable installers as well as local artists to take each design project from concept to completion.

Connect with Rachel Moriarty:

Website

Instagram 

Facebook

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Revel Woods: your source for premium hardwood and resilient flooring. Using the Revel Woods selector tool, you’ll be able to find curated suggestions for your project catered to your client’s home. When you sign up for a free professional membership, you’ll get access to exclusive discounts and referral benefits. Visit revelwoods.com to get started.

Meet Revel Wood’s John Dupra at High Point at our Meet and Greet on Thursday oct 14, 2021 or at the PTF Tour on Friday Oct 15th 2021 check the show notes for links to both of these and check the show notes for the link to revelwoods.com/pro-account to learn more about how you can educate yourself on flooring, confidently specify the right product for your project, and profit from your expertise.

 

Other Shows Mentioned:

#55 Rachel Moriarty – Message to Solopreneurs- Act As If the World is Watching

 

#214 Rachel Moriarty: How FaceBook Live Can Be A Game Changer For Your Interior Design Business

 

#174 Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours

Sep 24, 2021

Today with Bethany Wrede Peterson:

Welcome to A Well-Designed Business. Today, I’m talking with Bethany Wrede Peterson, an interior designer, host of Arrived podcast, and business coach who specializes in helping designers find their unique voice. 

Bethany and I are talking today about a topic that isn’t new to the podcast—unlocking your unique voice, your niche, the thing that you do that nobody else does that makes you the obvious, only choice. But Bethany manages to frame it in a way that opened my eyes, despite the fact that I have been having these conversations for the last five years. 

Pick it apart:

[3:55] Bethany shares the common trait she has seen in interior designers that holds them back from niching. 

[9:10] Bethany discusses tips for finding your voice even when it’s not easy to filter down and discover it. 

[21:43] Bethany talks about how to overcome the mindset blocks surrounding your voice.

[42:11] LuAnn and Bethany discuss how to conduct a post-mortem following a project and turn every failure into a success.

LuAnn and Bethany Wrede Peterson’s Ah-Ha moments:

“If you think about it from the perspective of what’s not worked versus what has worked...where have you felt burnt out in a client project? That’s a huge indicator that that is not the direction that you want to be taking your niche into.” -Bethany Wrede Peterson

 

“I think why it’s been troublesome for some of our colleagues to identify their only or their passion, is because they do that first level—review their past clients and see which ones they’re happy with. But happy is not as specific as ‘Which ones could you identify with so well that you could anticipate their needs, that you could identify with so well that you instinctively understood what they would like or want or the way you would service them that would be successful?’ The way you described it was so clear to me.” -LuAnn Nigara

“It’s not enough to simply say, ‘sustainable design,’ because we know there are a thousand other designers that can work to that. It’s about how we demonstrate that we are the right person for that client, not only for the broader niche, but with actually relating to that person’s whole life and story.” -LuAnn Nigara

 

“If you second guess yourself, your talents, your divine right to be doing this, then you’re depriving the rest of us of that talent that you’ve got. If you don’t show up and do it, then somebody doesn’t get it. And you have to think about that because there’s somebody out there that needs what only you can offer.” -LuAnn Nigara

More About Bethany Wrede Peterson:

Bethany Wrede Peterson is an interior designer turned podcast & brand messaging coach. She helps interior designers and creative entrepreneurs find their Voice to become more profitable, achieve greater meaning, and have more FUN in their work.

 

Bethany started her self-development podcast, ARRIVED., in 2019 initially to help her then-niche – single men – find their voice at home and in their relationships. After the pandemic hit, Bethany started receiving requests from peers to help them launch their pod, and realized that her own story needed to feature in her coaching. She works with clients one-to-one and is also the creator of 'Find Your Voice', an online course to help creatives rediscover their Why, find their Voice, and launch their pod in 8 short weeks.

 

Bethany has been featured in The Guardian; Wallpaper*; The Course Method; OnlineCourseTalks.com; I AM CEO; Subkit; and Minnesota AM950 radio. Her podcasts, 'ARRIVED.', and 'ARRIVED...Daily.' have been streamed in 25 countries.

Connect with Bethany Wrede Peterson:

Website

Instagram 

Podcast

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Mydoma is your complete designer toolkit, the place for you to manage all of your projects, from time tracking to communication to product approvals, so that you can free your time up to focus on your business and serve your clients. You can get started today and save 20% off your first three months at mydomastudio.com/awelldesignedbusiness.

 

 

Other Shows Mentioned: 

 

# 174 Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours

 

#256 Nancy Ganzekaufer- A Powerful Strategy to Attract More Clients

 

#440 Power Talk Friday: Tobi Fairley: Her Design You Coaching Program

Sep 21, 2021

Today with Jessica Mann-Amato

Welcome to a Well-Designed Business. Jessica Mann-Amato of Mancini Duffy, a New York architectural firm specializing in commercial and hospitality projects shares the innovative design software her firm uses to help clients visualize their project, iterate in real-time, and confidently add their stamp of approval.

Pick it apart:

  • [6:18] Jessica walks through her paperless process 


    [18:45] Jessica shares how they introduce 360 process to a legacy client


    [22:49] Jessica explains how Covid forced them to develop the firm’s 360 system further


    [24:49] Jessica explains her company’s R&D department


    [40:18] Jessica talks about the state of her commercial firm in this semi post-pandemic climate and how her clients are adapting their spaces


    [52:10] LuAnn talks about how designers can help local businesses set up a Zoom room


    [53:53] Jessica talk about how to purchase the ToolBelt software

LuAnn and Jessica Mann-Amato’s Ah-Ha moments:

“This environment allows everyone to visualize what we’re describing.” - Jessica Mann-Amato

 

“It allows us to be more intentional about when we’re utilizing in-person time versus video time.” - Jessica Mann-Amato

More about Jessica Mann-Amato:

Jessica Mann-Amato, IIDA, is a natural design leader. With over 20 years of client-focused design experience, she oversees workplace strategy, space planning, and interior design for Mancini’s New York office as a principal and shareholder. She works diligently to bring her colleagues and clients together to achieve a shared vision, infused with a creative edge, that meets—and exceeds—expectations.

 

Jessica utilizes Mancini’s cutting-edge technology to further the design process and bring each client’s vision to life. She uses the company’s state-of-the-art Design Lab to lead clients through proprietary 360 Design Sessions which immerse them in their future spaces and allow for a truly collaborative and interactive design process, which Jessica has always promoted with her clients.

 

Jessica cut her teeth by devising beautiful and functional interiors for consumer goods companies, digital media movers and shakers, and boutique financial firms. Her career highlights include design projects for a wide array of clients that met unique business goals, integrated new workplace strategies, and delivered design that has had significant impact on clients’ company culture. She has created spaces for clients such as Indeed, Rent the Runway, McGraw-Hill, Rauxa, Pernod Ricard USA, ALM Media, and Citigroup, among many other innovative companies.

 

Jessica believes that true design inspiration is achieved with real collaboration within her group and with each client. She readily shares what she knows with the designers of Mancini, making mentoring and professional development a key component in her work.

 

A graduate of Ringling College of Art and Design, before joining Mancini Jessica worked with Spector Group, HLW International LLP, NELSON, Furnstahl & Simon Architects, and Conant Architects. She served as the 2009-2010 International Interior Design Association (IIDA) NY Chapter President.

Connect with Jessica Mann-Amato:

LinkedIn 

Mancini Duffy LinkedIn

Twitter 

Instagram 

Mancini Duffy Facebook 

Website

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Revel Woods: your source for premium hardwood and resilient flooring. Using the Revel Woods selector tool, you’ll be able to find curated suggestions for your project catered to your client’s home. When you sign up for a free professional membership, you’ll get access to exclusive discounts and referral benefits. Visit revelwoods.com to get started.

Meet Revel Wood’s John Dupre at High Point at our Meet and Greet on Thursday oct 14, 2021 or at the PTF Tour on Friday Oct 15th 2021 check the show notes for links to both of these and check the show notes for the link to revelwoods.com/pro-account to learn more about how you can educate yourself on flooring, confidently specify the right product for your project, and profit from your expertise.

Sep 17, 2021

Today with George Oliphant:

Welcome to A Well-Designed Business. It's Power Talk Friday! George Oliphant from NBC’s George to the Rescue shares how the show (now in the 12th season) came about, how he chooses designers to help him, and why relationships matter. New Jersey designer, Campbell Minister, was chosen as the featured designer (who then chose Window Works to supply the window treatments!).

Pick it apart:

[14:43] George shares how he got the George to the Rescue opportunity

 

[38:42] LuAnn asks George how a designer can put themselves up to be a designer on the show

 

[45:33] LuAnn explains the connection between relationships and opportunities

LuAnn and George Oliphant’s Ah-Ha moments:

“It all comes down to relationships. Who have you taken the time to know? Who have you taken the time to help along the way?” - LuAnn

 

“I wanted to be part of the helping.” - George Oliphant

 

“People really like to help other people - and if they can, they will.” - George Oliphant

More About George Oliphant:

George Oliphant is the popular Emmy Award-winning host of NBC's George to the Rescue, a weekly national home improvement show. For 12 seasons, George and his team of contractors and interior designers have rescued deserving homeowners and community centers.  

George Oliphant started out his career as a touring children's theatre actor. He quickly transitioned to become the host of Nickelodeon's Nick GaS. From then on, he worked as a VJ for various MTV shows. After working as a VJ, he landed jobs for NBC as a host, one of them being, Open House to the Rescue, which then turned to George to the Rescue. The show began in New York and is now a part of all NBC stations across the map. GTTR recently won a second consecutive National Daytime Emmy for “Outstanding Lifestyle Series”. You can stream past episodes at Youtube.com/George2Rescue and on Peacock.

Connect with George Oliphant:

Website

George to the Rescue Instagram

George Oliphant Instagram  

Facebook 

YouTube

 

Connect with Campbell Minister:

Website

Pinterest

Instagram

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Revel Woods: your source for premium hardwood and resilient flooring. Using the Revel Woods selector tool, you’ll be able to find curated suggestions for your project catered to your client’s home. When you sign up for a free professional membership, you’ll get access to exclusive discounts and referral benefits. Visit revelwoods.com to get started.

Sep 14, 2021

Today with Leyden Lewis

Welcome to a Well-Designed Business. We talk a lot about the business side of design—from niching to raising your rates to processes and systems. But today, we’re talking about the root of design—creativity. Bringing creativity and innovation to your design not only establishes you as a designer, it also levels up the value you bring to your clients. My guest today, Leyden Lewis, is certainly an innovator and a visionary. He’s sharing his insights into designing from the heart, creating irreplicable work, and drawing inspiration from the world.  

Pick it apart:

  • [3:47] LuAnn and Leyden reminisce on their friendship and working relationship. 
  • [18:00] Leyden highlights what he has learned in hindsight from his career. 
  • [34:15] LuAnn and Leyden discuss how creativity and innovation play such a vital role in design. 
  • [42:45] Leyden shares how finding the Black Artists + Designers Guild reignited his career. 
  • [55:08] Leyden gives his input on the shift in opportunities for designers of Color.
  •  

LuAnn and Leyden Lewis’s Ah-Ha moments:

“Be aware that your own maturation, your own age, your own marketing and financial literacy has to tie in. If anything, I learned everything that I know about my business from a series of amazing exposure and failures. Everyone’s story is the same in that regard. We all make errors or misjudgments.” -Leyden Lewis

 

“In five and a half years doing this business, almost every successful designer who has been on the show agrees, it almost always comes down to relationships. It’s the relationships you make, it’s the way you care for them. The internet is going to be there, but what I want to say to the younger designers is don’t negate the relationships.” -LuAnn Nigara

 

“I’m an outlier. I try to push myself. I bring the fierceness and the robustness and the pushing of the design envelope to my own work. Of course, I have done simple designs for clients who do not want to be pushed, but wherever there’s an opportunity, I push the envelope. Because design for me is an absolutely organic concept. I think it should be evolving, I think it should reflect the times that we’re in, the conditions, the people, the cultural shifts. To me, design is not static.” -Leyden Lewis

More about Leyden Lewis:

Leyden Lewis Design Studio is a Brooklyn-based firm that over the last thirty years has created poetic and culturally sensitive spaces and furniture in the United States and around the world. 

Founder and Creative Director Leyden Lewis is a trained architect  with a background which encompasses the culturally rich Caribbean heritage of Trinidad and Tobago, urban sophistication, and classical European Modernism. Leyden Lewis Design Studio has been included in the Elle Decor’s A-List top 125 designers in the world in 2019 and 2020,  as well as features in Architectural Digest by Carly Olson,  New York Magazine - The Cut by Wendy Goodman, a TV feature on Open House TV on NBC, House Beautiful by Hadley Keller. 

As a fine artist, his work has been exhibited widely and has received much acclaim, in 2004, Leyden Lewis was invited by the curator Thelma Golden to participate in the Harlemworld: Metropolis and Metaphor show at the Studio Museum in Harlem. Critic Herbert Muschamp referred to Lewis's work as "the poetic heart" of the exhibition. When it is desirable, Leyden Lewis Design Studio assists and consults with building art collections for clients.

Connect with Leyden Lewis:

Website

Instagram 

Facebook

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Mydoma is your complete designer toolkit, the place for you to manage all of your projects, from time tracking to communication to product approvals, so that you can free your time up to focus on your business and serve your clients. You can get started today and save 20% off your first three months at mydomastudio.com/awelldesignedbusiness.

 

Other Shows Mentioned: 

#587 Darrell Long: The Best Design Comes From Within, Not Pinterest

Sep 10, 2021

Today with Vita Vygovska

Welcome to A Well-Designed Business! Vita Vygovska of Vitalia Inc. is back for Window Treatment Friday and this time we’re talking digitizing your systems. Why go digital? Go paperless to take back your time and alleviate that frustrating back and forth with your vendors and installers. Dread the client making a change to the estimate? With Vita’s digital system, you’ll fret no more!

Pick It Apart: 

[10:37] Vita shares what she’s hearing is the biggest struggle of window treatment pros

 

[12:25] Vita describes a digital time-saving solution for repetitive processes

 

[17:26] Vita shares the second step to automating your backend systems

 

[20:19] Vita shares the third iteration the original estimate receives - becoming a PO for the vendor

 

[21:20] Vita shares how the original estimate is turned into notes for the installer

 

[28:29] Vita advises listeners how to think about a big change

 

[37:09] Vita tells why posting your documents to the cloud will simplify your life

 

Ah-Ha Moments with LuAnn Nigara and Vita Vygovska:

“If you are using pen and paper and a calculator to figure out the yardage, that has to stop!” - Vita Vygovska

More About Vita Vygovska

Vitalia Vygovska (Vita for short), CWFP, MBA, is an award-winning window treatment specialist, author, speaker, mom, wife, and a ballroom dance enthusiast.  Her company, Vitalia, Inc, provides all-encompassing concierge-level, tech-driven fabrication, measurement, installation, and project management services exclusively for interior designers.  In business for over a decade, Vita and her team are experts in their narrow field, providing designers with superb quality product and excellent communication.  Most importantly, they take off the stress, save time, and give peace of mind in the job is well-done.

Connect with Vita Vygovska:

Website

Instagram 

Facebook 

Pinterest

YouTube

LinkedIn

What’s new with LuAnn Nigara

Luannlive.com

luannnigara.com/launch

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Sep 7, 2021

Today with Kristen Rivoli

Welcome to a Well-Designed Business. Many designers are interested in expanding their business, whether that involves bringing a product to the market, tapping into a new niche, or building up passive income. My guest today, Kristen Rivoli, brings interesting insight into this idea. She recently rebranded and added a passive income stream to her business, built on selling curated designs to those who love the idea of design but don’t have the budget for it. She’s sharing her insights with us in today’s episode!

Pick it apart:

  • [2:14] LuAnn and Kristen discuss the changes to the design world post-pandemic and how the industry has shifted over time. 
  • [14:41] Kristen discusses the importance of data, organization, and processes. 
  • [21:00] Kristen shares her new passive revenue stream and how she started it. 
  • [30:23] Kristen highlights how she branded her passive income stream without taking away from her luxury design brand. 
  • [1:01:07] Kristen emphasizes how she leaned on experts to help her launch the expansion of her business.

LuAnn and Kristen Rivoli’s Ah-Ha moments:

“The best advice I can give to my clients right now is, we’re going to move forward with the design, but we’re all just going to have to be a little more patient. Things are a little more upside down today. It’s just our reality of today.” -Kristen Rivoli

 

“Give all sides of the design world a try. Try it on and see if it works.” -Kristen Rivoli

 

“It is a challenge. Many designers have talked about the challenge of offering a different ladder of services that is different than their bread and butter or passion.” -LuAnn Nigara

 

“There are lots of potential clients who are not your client today, but they will be in five or eight or ten years. If you can offer a service to them that respects where they are now...that’s what you’re doing. You’re saying I know that you want something beautiful and you want someone to help you but you’re not quite ready for my full service, so let’s deliver something to you, let’s get you in the Kristen family, and in ten years when you’re ready, you’re going to think of me first.” -LuAnn Nigara

More about Kristen Rivoli:

Kristen Rivoli Interior Design, founded in 2009, is built upon my extensive experience designing luxury residential and large-scale commercial projects. With an expertise in new builds and gut renovations, I design premium homes customized to your tastes and needs. My designs have been featured in Architectural Digest, House Beautiful, New England Home, Boston Common, Domino, Boston Globe Magazine, and HGTV. A native of western New York and graduate of the Art Institute of Pittsburgh, I live with my husband, two sons, and dog just outside of Boston.

Connect with Kristen Rivoli:

Website

Rooms by Rivoli

Instagram 

Facebook 

Pinterest

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Mydoma Studio is the best place for you to manage all the details of your design projects. From time tracking to invoicing and receiving payments, even communication between you, your trades and your client. Go to mydomastudio.com/awelldesignedbuisness to get started today.

 

Other Shows Mentioned: 

#319 Power Talk Friday: Kristan McLaughlin – Your Local Design Center As A Resource for Your Interior Design Projects

 

#10 Denise McGaha – Deadline Driven Design

Sep 3, 2021

Today with Mickie Kennedy:

Welcome to A Well-Designed Business. For Power Talk Friday, small business PR pro Mickie Kennedy joins us to share a unique angle we can use to help get the attention of publications. Learn how to reverse engineer an effective press release that starts with ditching everything we know about design, allows us to gather feedback from consumers, and positions us as a thought leader in the industry.

Pick it apart:

  • [2:38] Mickie talks about why focusing on PR strategy matters


    [8:03] LuAnn summarizes how HARO and proactive PR differs


    [16:50] LuAnn and Mickie talk about a PR strategy schedule 


    [22:52] Mickie shares how to do “newsjacking” properly


    [27:50] Mickie suggests his take on the suggested number of survey respondents


    [32:08] Mickie offers his opinion about why PR helps your business

LuAnn and Mickie Kennedy’s Ah-Ha moments:

“Having those “as featured on” sections on your website convey expertise and is an implied endorsement.” - Mickie Kennedy

More About Mickie Kennedy:

Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses increase their visibility and credibility and he’s here today to share some valuable insights.

Connect with Mickie Kennedy:

Website 

LinkedIn  

Facebook 

Twitter

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Revel Woods: your source for premium hardwood and resilient flooring. Using the Revel Woods selector tool, you’ll be able to find curated suggestions for your project catered to your client’s home. When you sign up for a free professional membership, you’ll get access to exclusive discounts and referral benefits. Visit revelwoods.com to get started.

Aug 31, 2021

Today with Lane McNab:

Welcome to A Well-Designed Business. Today I’m joined by Lane McNab. Lane runs a successful interior design business, Lane McNab Interiors, but, like so many of you, she found herself wanting to diversify. That desire eventually led to the birth of Guild by LMI, Lane’s furniture line. 

Starting a furniture line, or adding any facet of the business, takes a lot of work. Today, Lane is sharing a spotlight on the challenges she faced and how she overcame them along the way.

Pick it apart:

  • [1:41] Lane shares what drove her to start her line and how her core values guided her in her endeavor. 
  • [20:08] Lane discusses how she navigated production for her line, and how that has changed as the line has started to thrive. 
  • [27:45] Lane details how to balance a commitment to sustainability and high-quality. 
  • [32:02] Lane shares insights into the process of working in showrooms and the lessons she had to learn as she navigated that world. 
  • [48:27] LuAnn and Lane discuss the nitty-gritty details of what financial impact went into the creation of the line.

LuAnn and Lane McNab’s Ah-Ha moments:

“You have to determine along the way where you’re going to make a compromise, because you can’t make everyone happy all the time. So you have to determine what is the foundation of what you’re trying to do, and then that can inform those decisions as you’re trying to make them. There are hundreds of decisions that go into developing something like a furniture line.” -Lane McNab

 

“You know what I love about that, is it’s so typical of any entrepreneur’s journey, but of course to a designer’s journey. I can imagine that if you analyzed the projects you’ve done and the way you priced them twelve years ago, you’d probably say the same thing: ‘in the beginning I wasn’t sure if I was going to get another client or if the phone was ever going to ring again, so I was pricing projects at a lower rate. But I eventually understood that my value was worth more.’” -LuAnn Nigara

 

“Once I know what I’m going to do, and that my risk tolerance is ok with it, I’m just going to do it. I’m not going to hit a wall of ‘oh it’s too hard or too expensive.’ You just get to the next fork in the road and figure out how to make it work.” -Lane McNab

More about Lane McNab:

A Southern transplant, Lane grew up in Tallahassee, FL and completed undergraduate studies at Rhodes College in Memphis, TN. Soon after she moved to the West Coast where she attended the San Francisco Conservatory of Music. Graduating with advanced degrees in vocal performance, she pursued her music career spending several years as a highly-acclaimed operatic soprano in leading roles throughout the Bay Area.

After years of extensive travel and studies abroad, Lane left opera singing to manage the demands of a growing family. When she returned to  the working world, she focused on her other artistic passion: designing interiors. Before founding Lane McNab Interiors in 2012, she apprenticed with a local design and construction firm as a designer and project manager which gave her an invaluable hands-on experience and a deep knowledge of the design and construction process.  

A continuously curious learner with a passion for beauty, uniqueness, detail, and quality Lane has created a firm with a team of like-minded professionals giving her a devoted clientele and close relationships with vendors and tradespeople throughout the Bay Area. Her designs have been featured in numerous publications and tastemaker sites. When not passionately pursuing design, Lane spends her free time with her three children and husband in their 115 year old house in Berkeley, CA.

Connect with Barry Lantz:

Website

Instagram  

Facebook 

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Kravet: Kravet’s commitment to innovation and their ability to bring in new technology works to make life easier for you as a designer.  Their new website redesign makes finding quality home furnishings even easier for you. With the new redesign, you can quickly access all of your tools, like your account settings, price lists, current and past orders and more. The product has also been enhanced to offer more tailored results to get you what you're looking for quicker. Designers can now also search more specifically by color with Kravet's new advanced color search, which allows you to create the exact custom color you are looking for and get filtered search results that best match your selection. Visit Kravet.com today to see it for yourself! Be sure to use coupon code AWDB10 for 10% off your first order!  

 

Mydoma: Mydoma is the designer toolkit. Not only does it offer a workflow software to keep your projects organized from beginning to end, but it also offers a valuable, thriving designer community. Mydoma is created by designers, for designers, so you know that it can truly offer everything you need to stay organized and free up your time. You can get 20% off your first three months by signing up at mydomastudio.com/awelldesignedbusiness.

 

Other Shows Mentioned: 

#205 Lane McNab: How Interior Designers and Contractors Work Together

 

#540 Robin Baron: Strategic Thinking on Product Development

 

#73 Kim Kuhteubl: Understand the Value of Your Creativity and How to Find Your True Tribe

 

#670 Power Talk Friday: Susan Inglis: Sustainable Furnishings Council, What You Need to Know.

Aug 27, 2021

Today with Desi Creswell:

Welcome to A Well-Designed Business.  Desi Creswell, interior design coach and mindset guru shares the common signs of overwhelm and what can be done to combat the overwork that quietly sneaks into our lives when we take our eyes off our work/life vision and start telling ourselves all sorts of stories about why we must stack our day so high it starts to spill over.

Pick it apart:

[9:51] Desi covers the first few signs of overwhelm: buffering, daydreaming about quitting, and not being excited about your wins.

 

[16:26] Desi walks through the final signs of overwhelm: not feeling creative and not having fun anymore.

 

[27:05] Desi addresses how we can prevent overwhelm.

 

[43:01] Desi offers approaches to saying no to a project.

 

[51:19] Desi shares how working on our mindset allows us to process through negative emotions.

LuAnn and Desi Creswell's Ah-Ha moments:

“We’re overworking because we’re trying to get somewhere, but that ends up slowing us down - and might result in us quitting the dream instead of getting us there faster.” - Desi Cresswell

 

“Confidence is being able to have your own back through any emotion and knowing you can handle it.” - Desi Cresswell

More About Desi Creswell:

Desi is a Certified Life & Business Coach for interior designers who are exhausted from the hamster wheel and want to get out of the hustle. As a former interior designer who found another way, Desi understands how it feels to be trapped in the constant spin of busy work. 

Through her intimate group program and private coaching, she coaches designers through mindset tools and practical strategies so that they can make the time to build meaningful progress toward their business and life goals. 

Connect with Desi Creswell:

Website

Instagram 

Facebook

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Revel Woods: your source for premium hardwood and resilient flooring. Using the Revel Woods selector tool, you’ll be able to find curated suggestions for your project catered to your client’s home. When you sign up for a free professional membership, you’ll get access to exclusive discounts and referral benefits. Visit revelwoods.com to get started.

Other Shows Mentioned: 

#475 Power Talk Friday: Desi Creswell: How to Create More Time

 

#557 Power Talk Friday: Desi Creswell: Develop Your CEO Mindset

Aug 24, 2021

Today with Barry Lantz:

Welcome to A Well-Designed Business. In his twenties, Barry Lantz worked retail before starting his own full-service interior design business. Then, instead of retiring, he switched gears to begin a successful encore career in art. Learn what advice this seasoned pro has for young designers and the words his mother told him that he’ll never forget.

Pick it apart:

[7:09] Barry talks about his first job before starting his own business.

 

[11:15] Barry shares his story about pitching to Kravet.

 

[17:41] Barry talks about his unique approach to client presentations.

 

[26:35] Barry shares advice for designers.

 

[30:36] Barry talks about the need for designers to have confidence.

LuAnn and Barry Lantz’s Ah-Ha moments:

“For me, selling is the rush. I just love to sell!” - Barry Lantz

 

“Two of the biggest words for success are selling and presentation.” - Barry Lantz


“I never think anything. I’ve never said that to a client.” - Barry Lantz

More about Barry Lantz:

Known nationally for his sense of style and interior design talent, Barry Lantz embarked on a professional artistic career in 2010. After painting several pieces for an event and selling them unexpectedly, he began to paint on canvas as a layer to his design business. His art has become an important component of his successful design profession.

Barry of A Lantz Design has designed interior and exterior spaces for more than thirty years. His signature interiors have been published in local and national publications. Barry’s work is admired, respected and enjoyed in over thirteen states in the United States. His style and talent have also been featured on HGTV. Barry continues to provide interior and exterior design services to his clients everywhere. 

The long lasting relationship he has with clients is what motivated him to begin his expression on canvas. With the use of color, scale, form and balance the interior spaces he creates become works of art.

By applying his forward design approach to canvas, Barry’s art comes alive with movement, mood, color, scale and proportion. Inspiration comes from shapes, light, texture, color and earthly ingredients. 

His new found love for painting has become a passion. “Having placed several hundred pieces since 2010 is overwhelming and very flattering,” he shares. Barry paints in his design studio in Carmel, Indiana.  His studio features work in all sizes and colors and you can see a painting in progress. 

Commissions are welcome for the most discriminating buyers and collectors.

Connect with Barry Lantz:

Website

Instagram

Barry Lantz Interiors

Kravet: Barry Lantz Canvas to Cloth

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Kravet: To see what’s new at Kravet, go to Kravet.com and use coupon code AWDB10 for 10% off.

If you are going to High Point this fall, Oct 2021, please be sure to stop into to Kravet. Their showroom is one of the most beautiful ones there. You can see the Canvas to Cloth Collection, meet the Kravet team and let them know how much you appreciate their support in helping me bring this podcast to you. 

If you will be in High Point, I hope you are planning to come the LuAnn and Friends Meet and Greet party sponsored by Revel Woods Pandora's Manor. This is a free event but you do need to RSVP. Please go RSVP here!

Aug 20, 2021

Today with Lisa Princic:

Welcome to A Well-Designed Business. We talk a lot about niching on the show. But today we’re talking about a different aspect of getting clear on what you do—your value proposition. Don’t let the marketing jargon fool you: your value proposition is something you already have, whether you’ve defined it or not. Today, business strategist Lisa Princic is sharing her insights on what a value proposition is, why it matters, and how to gain clarity around yours. 

Pick it apart:

  • [0:53] Lisa highlights what a value proposition is and how it helps you think about your business like a business. 
  • [5:15] Lisa shares her story of entrepreneurship and how she realized that she needed to define her value proposition.
  • [11:12] LuAnn and Lisa discuss the emotional transformation designers offer their clients and how they can distinguish that from others. 
  • [23:48] LuAnn and Lisa talk about why it’s worth taking the time to get clear on your messaging.
  • [31:05] Lisa discusses why targeting your message at the clients most ready to buy makes more sense than trying to attract everyone.

LuAnn and Lisa Princic’s Ah-Ha moments:

“This is what I find interesting about service-based businesses. We start a little bit casually. We say “I want to do this thing” and we don’t really think about it like a business. But could you imagine a business that is planning to have huge growth or is asking for a lot of venture capitalist funding before they get started—they have to prove themselves before they go to market. They’re figuring out their value proposition before they’re setting up shop. They have to know that it’s getting traction, they have to do their market research, and they have to get clear on why it’s going to be successful. We don’t do that.” -Lisa Princic

 

“Whether or not you call it out on your website “I am the interior design that does sustainable design” for example, if you have enough blog posts and information out there, the people that are searching that will find you, and if they love your portfolio and all the other things fall into place, then they already know you can do that because of the writing, but whether your website has you niched all the way down is irrelevant at that point.” -LuAnn Nigara

 

“Trust is created through words more than it is through photos. It’s letting them know what you do. You can be ultra nurturing, you can be leading edge...these are all really subtle things that we can write down...You’re going to better suit different clients based on your personality.” -Lisa Princic

More About Lisa Princic:

Lisa Princic is a trained business strategist and the host of the Scaling Deep Podcast. Lisa's clients turn to her for help with business growth when they are worn out from chasing the next mass marketing trick, but know they need to go beyond word of mouth. She is a results-oriented, deep thinker who has an innate instinct for “seeing” the value of a business and turning that into a pipeline of ideal clients. A staunch believer in business simplicity and intention, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore.

Connect with Lisa Princic:

Website

Instagram

Facebook

LinkedIn

Podcast

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Revel Woods: your source for premium hardwood and resilient flooring. Using the Revel Woods selector tool, you’ll be able to find curated suggestions for your project catered to your client’s home. When you sign up for a free professional membership, you’ll get access to exclusive discounts and referral benefits. Visit revelwoods.com to get started.

Other Shows Mentioned: 

#651 Power Talk Friday: Rachael Bozsik: Gaining Credibility in Interior Design

 

#174 Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours

 

#256 Nancy Ganzekaufer- A Powerful Strategy to Attract More Clients

 

#214 Rachel Moriarty: How FaceBook Live Can Be A Game Changer For Your Interior Design Business

Aug 17, 2021

Today with Kate Rasmussen:

Welcome to A Well-Designed Business. Today, we’re talking about how to take on new projects—specifically projects that you don’t have experience or expertise in. It can seem almost impossible to break into new avenues in your business. But with the right strategy in place, you can find and land new projects, even without the specific expertise in that area. I’m joined by Kate Rasmussen of Wade Weissmann Architecture, who has quite a bit of experience doing just that!

Pick it apart:

    • [1:16] Kate talks about putting together pricing and proposals when jumping into brand new types of projects.
    • [9:50] LuAnn and Kate discuss how to successfully manage new projects without having the systems and processes in place. 
    • [18:07] LuAnn and Kate talk about the importance of designing with your client’s budget in mind. 
    • [32:25] Kate shares how to find growth opportunities for your firm. 
    • [45:55] Kate gives her insight on how to develop relationships with architects.

LuAnn and Amy Lynn Allard’s Ah-Ha moments:

“When you’re breaking into a new market, you’re probably not going to hit the same profitability margin, but you also don’t want it to hit the bottom line too hard, especially when it’s a much larger project.” -Kate Rasmussen

 

“We analyze at the end of a project what went well, what didn’t go well, from design to schedule to communication, and then at the heart of it, profitability.” -Kate Rasmussen

 

“It does attest to the power of relationships, that it’s not a transaction, it’s a conversation, it’s a friendship, it’s a relationship. You’re not necessarily calling them to ask them to show you or teach you or help you propose this. You’re calling on a colleague that you know has done a project of similar style or scale and you’re picking their brain about that project— what were the pitfalls, the challenges, what did you not know before you started.” -LuAnn Nigara

Connect with Kate Rasmussen:

Website 

Instagram  

Facebook  

Pinterest

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Mydoma: Mydoma is the designer toolkit. Not only does it offer a workflow software to keep your projects organized from beginning to end, but it also offers a valuable, thriving designer community. Mydoma is created by designers, for designers, so you know that it can truly offer everything you need to stay organized and free up your time. You can get 20% off your first three months by signing up at mydomastudio.com/awelldesignedbusiness.  

Kirsch: Kirsch is your source for custom drapery hardware and window coverings. With a history of innovation and extensive industry knowledge, Kirsch can set you up with what you need for your next project. Visit kirsch.com to learn more.

Aug 13, 2021

On Today’s Flashback Friday

Welcome to a Well-Designed Business! Flashback Friday is back and we dug up another favorite from the podcast archives. 

Christine Lin of San Francisco’s Form and Field walks through how she went from working for a designer part-time to starting her own thriving business. A podcast listener, Christine implemented much of what she heard, but she also experienced some bumps along the way. Listen in to learn what tripped her up and what she’s doing so it doesn’t happen again.

Pick it apart:

  • [6:33] Christine talks about how she got her business systems set up


    [15:50] Christine tells how she works with friends who are also clients 


    [23:03] Christine talk about mistakes she made with hiring 


    [29:20] Christine shares her experience with hiring and managing a bookkeeper


    [39:41] Christine tells how she got fired from one of her projects


    [46:34] LuAnn asks Christine what went wrong when charging a flat fee


    [58:10] Christine shares the mantra that has helped makes her business better

LuAnn and Christine's Ah-Ha moments:

“I had an employee handbook before I even hired anyone.” -Christine Lin

 

“I knew I could go farther and faster on my own.” -Christine Lin

 

“It wasn’t about what’s leftover, that’s what I’m going to pay myself. It was, this is my goal, and I’m going to do whatever it takes to hit it.” -Christine Lin


“What can you do differently to produce a better result.” -Christine Lin

 

Connect with Christine Lin

Website 

Instagram

Pinterest

 

What’s new with LuAnn Nigara

luannuniversity.com

insidevoiceoutsidevoice.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Revel Woods. Please go to revelwoods.com to learn how you can add wood flooring to your product offerings. I know you make money on design fees-- but to generate real revenue you have to be selling product too, and why not wood flooring? Revel Woods has their design trade program so well thought out that it makes it easy for you to get into this, experience or not.

Aug 10, 2021

Today with Amy Lynn Allard:

Welcome to A Well-Designed Business. Looking for advice on systems to turbo-charge your business? Amy Lynn Allard of Boston’s Amy Lynn Interiors learned to thrive using well-crafted, meticulous systems. She is big on time blocking, but that’s not all. Amy walks through two of her most powerful systems, the team agenda and an invaluable spreadsheet she uses to create a multiple-project timeline.

Pick it apart:

  • [17:53] Amy explains her approach to adding specs to elevations.


    [25:47] Amy walks through how she creates her agenda.


    [42:14] Amy explains her Monday morning overview meeting.


    [45:22] Amy shares how she creates a schedule for new client work.


    [46:42] LuAnn recaps Amy’s new client schedule creation process.


    [53:52] Amy shares about her business coach.

LuAnn and Amy Lynn Allard’s Ah-Ha moments:

“Hire and fire off your core values.” - Amy Lynn Allard

Connect with Amy Lynn Allard:

Website

Instagram 

Pinterest 

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Mydoma: Mydoma is the designer toolkit. Not only does it offer a workflow software to keep your projects organized from beginning to end, but it also offers a valuable, thriving designer community. Mydoma is created by designers, for designers, so you know that it can truly offer everything you need to stay organized and free up your time. You can get 20% off your first three months by signing up at mydomastudio.com/awelldesignedbusiness. 

 

Revel Woods is a designer-focused supplier of premium hardwood and resilient flooring. Through their Pro Account Program, designers become flooring experts and are empowered to advise clients on the flooring that works best for their lifestyle. Learn more by going to RevelWoods.com.

 

IDS: The Interior Design Society (IDS) is one of the country's largest design organizations dedicated to serving the residential interior design industry. We're a group of like-minded professionals interested in broadening their network, professional development, and continued education. IDS offers its members a place to belong within a supportive and welcoming design community through local chapters nationwide, and our Virtual Chapter!

Aug 6, 2021

Today with Fiona Mostyn:

Welcome to A Well-Designed Business. Many designers know that a blog can be a valuable marketing tool. But are you using your blog to its fullest potential? Or are you making the mistake that many designers make of not beginning with your goal in mind? 

Today, I’m joined by Fiona Mostyn of My Deco Marketing, a blog service for interior designers. Fiona is sharing her insight into how you can leverage your blog to grow your business and help it thrive.

Pick it apart:

  • [2:30] Fiona shares why beginning your blog with your goal in mind is vital to its success.
  • [10:18] LuAnn and Fiona discuss how to prioritize your purpose within your blog posts. 
  • [22:34] Fiona talks about repurposing your blog content to help grow your social media presence. 
  • [28:40] Fiona gives the latest advice on blogging best practices.
  • [38:09] LuAnn and Fiona discuss the importance of SEO and how big of a process it is.

LuAnn and Fiona Mostyn’s Ah-Ha moments:

“If you want to elevate your business to get the clients that you want, you need to think about who that person is and then start speaking to them in their language, which is what your blog allows you to do. So I really think that niching is the key to a successful business.” -Fiona Mostyn

 

“Niche down so much that you’re not only the best option for your people, you’re the only option.” -Fiona Mostyn

 

“I’ve said often on the show, back in the day when we started our company and there was no internet that when you wanted to advertise, you called someone and you paid them and you gave them money and they developed an ad for you and put it in a magazine. And now, we’re expected to be designers and window treatment professionals and podcasters and also marketing people.” -LuAnn Nigara

More About Fiona Mostyn:

Fiona runs My Deco Marketing, a specialist marketing service that helps interior designers and home decor brands with smarter marketing to become more visible online.

Fiona has written hundreds of blogs for designers and home decor brands. Fiona also provides CPD marketing webinars and content for the UK's leading associations for interior designers including The British Institute of Interior Designers, The Home Staging Association UK & Ireland and The Decorcafe Network for Creative Businesses.

In January 2021 Fiona published 365+ Blog post ideas for interior designers.

Connect with Fiona Mostyn:

Instagram

Website 

Membership

Ebook

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Kravet is always working to make finding quality home furnishings even easier for you. With their latest website redesign, you can quickly access all of your tools, like your account settings, price lists, current and past orders and more. The product has also been enhanced to offer more tailored results to get you what you're looking for quicker. Designers can now also search more specifically by color with Kravet's new advanced color search, which allows you to create the exact custom color you are looking for and get filtered search results that best match your selection. Visit Kravet.com today to see it for yourself! Be sure to use coupon code AWDB10 for 10% off your first order!

 

 

Other Shows Mentioned: 

 

 

# 364 Janelle Photopoulos: Leading, Not Simply Running, Your Interior Design Firm

 

#635 Beth Diana Smith: Refining Process in Your Interior Design Business

 

#214 Rachel Moriarty: How FaceBook Live Can Be A Game Changer For Your Interior Design Business

Aug 3, 2021

Today on A Well-Designed Business:

Today is a What Would Lu Do episode! Today’s listener question comes to us from a designer whose vendor left them high and dry. Join me today and I break down this listener's dilemma from start to finish. 

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Inside Voice, Outside Voice

Windowworksnj.com

Shop38east.com

Comfortex.com

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

 

1 2 3 4 5 6 7 Next » 29