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A Well-Designed Business® | Interior Design Business Podcast

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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Now displaying: November, 2023
Nov 28, 2023

Today With Eddie Maestri:

In today’s episode we’ll be touching on a topic I love, project autopsies. My guest today, Eddie Maestri, has also found these autopsies to help not only improve his overall business, but also the relationship with his team members.
Eddie Maestri started designing homes in Dallas in 2004 and officially founded Maestri Studio in 2008. Certified by the National Council of Architectural Registration Boards (NCARB), he is a registered architect in Texas, Louisiana, Oklahoma, Tennessee, and Nevada. 
Eddie delivers custom architecture and interiors tailored to his client’s style and needs. Each project influenced by the grand, yet approachable architecture of his hometown, the clean lines and patterns of mid-century design, and his exposure to far away places through his love of travel.

More About Eddie Maestri

Eddie Maestri, AIA, a native of New Orleans, Louisiana, started designing homes in Dallas in 2004 and officially founded Maestri Studio in 2008. Certified by the National Council of Architectural Registration Boards (NCARB), he is a registered architect in Texas, Louisiana, Oklahoma, Tennessee, and Nevada. Eddie holds a Bachelor of Environmental Design and a Master of Architecture from Texas A&M University in College Station, Texas, with a Health Systems & Design certificate. In addition, he spent a semester in Italy, focusing on architectural and urban studies and expanding his talents and love of freehand drawing, art, and interior design.

Eddie delivers custom architecture and interiors tailored to his client’s style and needs. Each project influenced by the grand, yet approachable architecture of his hometown, the clean lines and patterns of mid-century design, and his exposure to far away places through his love of travel. Eddie guides the firm’s team throughout the process of every project while encouraging a collaborative design studio with independent and innovative thinking.

Eddie’s work has been featured on several AIA and neighborhood home tours throughout the Dallas area and in numerous local and national publications such as DHome, Luxe Interiors + Design, Architectural Digest, The Wall Street Journal, and Domino. He prides himself on his passion for design, attention to detail, and building strong client relationships.

Nov 24, 2023

Today With Leslie Carothers:

Welcome to a Well-Designed Business. You’ve probably heard about new technology developing—AI, chatGPT, the metaverse—all the things. But are you jumping on the bandwagon?
Today Leslie Carothers of Savour Partnership, a digital marketing firm for interior designers, is here to talk about how metaverse applications and AI are changing the future of the world, business in general, and our industry.

Pick It Apart

[2:30] Leslie unpacks all things metaverse and how they’re being used.

[11:20] Leslie discusses how big brands are using metaverse activations.

[46:54] Leslie and LuAnn talk about AI and its implications for designers.

[0:09] Leslie discusses the ethical implications of AI.

[10:05] Leslie shares a product design project she completed with AI assistance.

LuAnn Nigara and Leslie Carothers' Ah-Ha Moments

“There is nothing that will replace the soul that you bring to a project, there is nothing that will replace the execution ability that you bring to a project. There's nothing that will ever replace the problem-solving ability that you bring to a project. And there's nothing that will ever replace the therapeutic aspect, as many of you know, that you bring to a project for your clients. You are irreplaceable as designers. So you never have to worry about AI replacing, in my opinion, ever, your jobs.” -Leslie

More About Leslie Carothers

Named by Home Furnishing News Magazine as one of the Top 40 Most Inspiring Women In Home, Ms. Carothers has a long history of innovating within the digital marketing space. 

Her innovations have included: implementing the USA’s first ever furniture product development initiative in the virtual world of Second Life, implementing the USA’s first ever multi-brand influencer marketing program on behalf of her past client, Cargill’s BiOH Polyols division, and acting as co-principal in the world’s first virtual designer showhouse to include augmented reality.

Other innovations include being the first agency to offer shoppable digital magazine creation on behalf of brands within the home furnishings and interior design industry and being the first to work with a major publisher, Meredith Corporation’s Better Homes and Garden Magazine, to bring together a group of influencers with a group of journalists, during the implementation of BHG’s first Stylemakers program. 

Most recently, she is the founding advisory partner and an investor in the world’s first international search engine platform, Ethos Design Collective, that allows consumers to search for vetted luxury designers to hire. 

Ms. Carothers was also an early user of Facebook Groups and now runs the popular Facebook Group, #DesignWealth, for interior designers who are interested in all aspects of designing passive income into their websites. 

In her spare time, she is a long time volunteer board member of the Bienenstock Furniture Library and also writes a popular lifestyle blog, Design Happy Living, where brands like Thibaut have collaborated with her to reach new consumer/designer audiences.

Connect with Leslie Carothers

Website

Instagram

LinkedIn

Facebook

Blog

What’s new with LuAnn Nigara

Watch the Docuseries!

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Nov 21, 2023

Today With LuAnn Nigara:

 Welcome to A Well-Designed Business. In this episode, we'll talk about how to turn your aha moments into actionable steps that will help you achieve your goals for your business and your life. You will hear some of the amazing insights from Amber De La Garza, a productivity coach who was a guide at LuAnn Live, and how she taught us to get our CRAP together.

LuAnn's Ah-Ha Moments:

“If you don’t know where you are going, you’ll wind up somewhere else.” -LuAnn

“The best version of your well designed business is only achievable through a well designed life. They are intertwined, without question.” -LuAnn

What’s new with LuAnn Nigara

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Nov 17, 2023
Nov 14, 2023
Nov 10, 2023
Nov 7, 2023

Today With LuAnn Nigara:

 Welcome to A Well-Designed Business. Today is a solo show and we'll be talking about charging. We'll go over the three common beliefs that hold us back from achieving our full potential: that our clients only want the biggest discount, that we deliver a shoppable product, and that we are competing with everyone else.

What’s new with LuAnn Nigara

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Nov 3, 2023
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