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A Well-Designed Business® | Interior Design Business Podcast

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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Now displaying: March, 2022
Mar 29, 2022
Today with Jessica Harling:

Welcome to a Well-Designed Business. Today, we’re talking about my favorite thing—sales. And I can think of nobody better to help me talk through sales than my colleague, Jessica Harling. She is walking us through the proven 7-Step Sales Process from Exciting Windows—the same process that she covers in her course at LuAnn University. You’re going to get a high-level look at every step along the way, its purpose, and how it folds into a successful sale.

Pick it apart:

  • [10:50] LuAnn and Jessica dive into the inquiry call and how it plays into the overall sale. 
  • [19:16] Jessica highlights how the preparation for the appointment lays the foundation for success.
  • [21:01] Jessica and Lu discuss the meet and greet and home tour, and why taking control is crucial.
  • [34:16] Jessica shares the importance of the recap and review to make sure you and the client are on the same page. 
  • [44:59] LuAnn and Jessica discuss the eyeball estimate and how to leverage the trial close to move the sale forward.

LuAnn and Jessica Harling’s Ah-Ha moments:

“Doing all these seven steps ahead of time, before you start to show samples, get into the design details, or even get into detailed quoting, all of these seven steps upfront are what set up the next section for success.” -Jessica Harling

 

“That is the Achilles’ heel of an undisciplined salesperson—to get sucked into the rabbit holes and the windy roads of whatever someone wants to talk to instead of leading the conversation.” -LuAnn Nigara

More about Jessica Harling:

Jessica Harling is a 4th Generation Window Treatment Specialist, founder of Behind the Design, and leading expert in employee and process development for design organizations. Her specialty in recruiting, training and change management drives innovative and high-producing results while keeping your team inspired. Behind the Design offers recruiting, onsite and online training, and operations development consulting for design organization to streamline costs, increase productivity, and develop rockstar employees to take the company to the next level.

Connect with Jessica Harling

Website 

LinkedIn

Facebook

Twitter

Behind the Design Blog

What’s new with LuAnn Nigara

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#548 Terri Taylor: Calculating Flat Fees & Budgets

A Big THANK YOU to Today’s Podcast Sponsor:

The way you handle your systems and processes makes all the difference in your business success. Time tracking, communication, product approvals—you don’t have time to get bogged down in dealing with looking back and checking over these aspects of your business. When you automate with Mydoma, you increase your productivity and get to focus on the parts of your business you need to be focusing on—like sales. You can get started today and save 20% off your first three months at mydomastudio.com/awelldesignedbusiness

Mar 25, 2022
Today with Rachael Bozsik: Welcome to A Well Designed Business. Today we have Rachael Bozsik, International Keynote Speaker and top elite branding coach. This is the second time we have had Rachael on and I cannot wait to share with you what she has been up to since last on the show. 

In addition to working with myself, Rachael has worked with many leaders in the industry including Sandra Funk, Michele Williams, and many up-and-comers. I encourage you to listen to find out how you can work with Rachael, and also how she has used her marketing strategy of the 4 P’s (positioning, press, paid speaking, and partnerships) to gain luxury clients and be seen as the “go-to” in your industry. 

 

Pick it apart:

[15:45] Rachael shares with us her process when she starts a new Luxe Day client. 

[23:47] Rachael explains using partnerships as a “pipeline filler” rather than a public partnership.

[32:00] Rachael tells us about the application and process to work with her. 

[43:55] Another successful example of a past client, Emily, that listeners can relate to.  

[1:04:00]: Information on how to work with Rachael, how she works with her clients, and pricing. 

More about Rachael Bozsik

Rachael Bozsik is an international keynote speaker and Thought Leadership Coach for female entrepreneurs within the creative field.

It is Rachael’s mission to empower entrepreneurial women to position themselves as world-class thought leaders and public figures in their niche via the press, paid speaking, and partnerships. Think – a feature in Arch Digest, mic at High Point Market, and Partnership with Loloi. Rachael’s clients include award-winning interior designers, HGTV personalities, and internationally recognized creatives.

Rachael has been applauded for her work in numerous international publications as a top-tier expert in elite brand positioning in 40 national outlets including Forbes, Glamour, Business Insider etc.. Through her work as a professional speaker, she has empowered close to 100,000+ women on stages including Harvard Business School, Design Influencers Conference, (ASID) American Society of Interior Designers NYC, IIDA, Cornell, Bermuda’s SBA, SPANX HQ just to name a few. She has also had the opportunity to partner with incredible brands including Oprah’s Leadership Academy, Loreal, Sephora, Kendra Scott etc.

Connect with Rachael Bozsik

Website

Instagram

LinkedIn

What’s new with LuAnn Nigara

Power Talk Friday Tour at High Point

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned

#2- The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy

#20- Arianne Bellizaire: Could Your Hobby or Hidden Talent Be Your Marketing Platform?

#137- Michele Williams: Scarlet Thread Consulting- Actionable Tips for Time Management

#145- Sandra Funk of House of Funk: Why and How She Re-Branded Her 10-Year-Old Firm

#180- PTF: Michele Williams Talks About Profit First and Why It Matters to You

#190- Kathy Kuo: How Kathy Kuo Home, The Online Boutique, Can Assist Your Interior Design Firm

#395- PTF: Michele Williams: Financial Health Checklist For Your Interior Design Business

#520- PTF: Sandra Funk: The Interior Design Standard Is Here!

#568- Arianne Bellizaire: “A Reluctant and Accidental Leader in #BLM.”

#651- Power Talk Friday: Rachael Boszik: Gaining Credibility in Interior Design

#683- Jessica Matteson: The Client Experience is #1 in Design

#709- Jenny and Ben Slingerland of Black Ink Interiors: The Stages and Decisions to Grow Your Design Business

A Big Thank You to Today's Sponsor:

Revel Woods wants you to add more profits to your projects by teaching you how to recommend and sell hardwood flooring. Revel Woods will be there for our PTF Tour this April 1st, 2022 so if you are planning to join us in HP, you will meet John Dupra, the CEO of Revelwoods. Until then, head over to revelwoods.com/pro-account.

Mar 22, 2022
Today with Sallie Lord:

Welcome to a Well-Designed Business. I have said for some time that our business is only as strong as the relationships we build. Our relationships with vendors, partners, clients, and employees all play a hand in our success. But the relationships we have with fellow business owners, fellow designers or fellow window treatment professionals, can be extremely valuable as well. My guest today, Sallie Lord, knows that other professionals don’t have to be your competition. In fact, they can be collaborative partners and help empower your business.

Pick it apart:

[2:48] Sallie shares the story of how she and a group of local designers created a collaborative pod that helps each other’s businesses grow. 

[7:37] LuAnn and Sallie discuss how crucial community relationships can be to your business.

[19:36] Sallie and LuAnn talk about how to create collaborative relationships with fellow designers. 

[23:47] Sallie shares the way she builds the sense of collaboration within her own firm as well. 

[33:58] Sallie discusses the client experience GreyHunt Interiors is committed to providing.

LuAnn and Sallie Lord’s Ah-Ha moments:

“It is so healthy for us, for our businesses, and for our relationships. I love the opportunity for us to help one another. We all bring something to the table.” -Sallie Lord

 

“These are your friends that you lean on, but there is also a practical level. When you have a group that you know and trust, you can actually say, “How do you manage an hourly project? How do you incentivize your project manager to work in a timely manner…” You get to ask the important questions, not just have wine and massages. You get to grow your business acumen through these other people.” -LuAnn Nigara

 

“Is it really successful to climb to the top by yourself? Is that really the way the journey is supposed to go? That’s not the way it’s meant to be. We’re supposed to be in a community.” -Sallie Lord

More about Sallie Lord:

Sallie Lord is the award-winning designer and founder behind GreyHunt Interiors. A graduate of Marymount University, Sallie has worked in the interiors business for over two decades. She has amassed a loyal following of almost 75K people on her social media channels with a passion for design and an eye for up-and-coming trends.

 

This native Virginian spends her time between her home in Northern Virginia — where her business is flourishing and her new home in Indianapolis, which she shares with her husband, and two boys.

 

You can catch Sallie daily on her Instagram page, where she shares her latest designs, interior tips, and everything and anything that inspires her, including uplifting women in business!

Connect with Sallie Lord:

Website 

Instagram 

Facebook 

What’s new with LuAnn Nigara

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#484 Laurence Carr: Design Your Business Plan

#291 Cheryl Luckett – From Side Hustle to Full Time Interior Design

#267 Rasheeda Gray: A Pipeline With Over 20 Interior Design Projects in Under 2 Years

A Big THANK YOU to Today’s Podcast Sponsor:

Kravet is always finding ways to make shopping easier for you. Their website allows you to quickly access all of your tools, like your account settings, price lists, current and past orders and more. Their advanced color search even lets you create the exact custom color you’re looking for, making it easier than ever to find the results you need. Visit kravet.com and use coupon code AWDB10 for 10% off your first order.

Mar 18, 2022

Today with Nitesh Chaudhary:

Welcome to A Well Designed Business. Today, we bring you a sponsored show with Jaipur Living. Jaipur is not your average hand-woven rug company. They have a long-standing commitment to empowering their artisans, ensuring ethical and fair practices, and sustainability. Their latest initiative—the Manchaha was built on a history of those commitments. The story behind these rugs will move you. To learn more, go to Jaipurliving.com/luann

 

Pick it apart:

    • [2:55] Nitesh shares the origins of the Manchaha collection and the way it has turned weavers into artists. 
    • [10:45] Nitesh explains the power the program has brought into the lives of the artisans. 
    • [22:05] Nitesh dives into how artisans are chosen and the process for making the Manchaha rugs. 
    • [31:40] Nitesh and LuAnn discuss the ripple effect Jaipur is having on the lives of women in India. 
    • [37:14] Nitesh explains why investing in a Manchaha rug is worth it.

More About Nitesh Chaudhary:

Nitesh Chaudhary is the youngest child of Chaudhary Family of Brands founder N.K. Chaudhary. As director of innovation, supply chain & innovation, Nitesh brings over seven years of cross-functional experience in strategically building start-ups and growing companies to Jaipur Living, where he works alongside sisters Asha (CEO) and Archana (COO). Nitesh has a strong passion for identifying and resolving business challenges using technology and human capital to reach business goals.

Connect with Jaipur Living

Website 

Instagram 

Facebook 

Pinterest

What’s new with LuAnn Nigara

Power Talk Friday Tour at High Point

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned

#526 Jaipur Living, CEO Asha Chaudhary

 

 

Mar 15, 2022

Today with Claudia Ricciardone:

Welcome to a Well-Designed Business. Today, I’m talking with Claudia Ricciardone, founder of Claudia Josephine Design. 

Claudia and I discuss those stubborn pain points that we face in starting a business. Coming from a psychology background, Claudia teaches us that pain is what actually causes us to grow in that it forces us to find a solution. Listen in as Claudia shares her own solutions as she navigated turning her hobby into a business.  I don’t know about you, but when a psychologist offers business advice, I am going to listen. 

Pick it apart:

  • [6:10] Claudia begins her discussion about some of the pain points she experienced while starting her interior design business.

    [16:44] Claudia tells us how she transitioned from hobby to business.

    [23:40] Claudia needed a team and she tells us who she knew she needed to hire first. 

    [33:15] Advice on making an investment for your business.

    [51:00] LuAnn and Claudia discuss having those, sometimes hard, discussions about money with potential clients.

LuAnn and Claudia Ricciardone’s Ah-Ha moments:

“When there is a pain point, ask yourself what quality you need to develop to move past that pain point.”- Claudia Ricciardone

 

“In addition to the content I provide for my promotional offerings, you just never know who you are going to meet that could be a colleague that you can learn from, and they learn from you, and improve your business.” - LuAnn Nigara. 

 

“Hire the best photographer you can afford. Hiring a great photographer is what got me published in my first magazine, LUX Lifestyle Magazine.” - Claudia Ricciardone.

 

“Wherever you are in the business, you can see your goals clearly, but you can still have fear. The difference is taking the plunge or not. If you are running a business there is no getting around making an investment.” - LuAnn Nigara

 

“When the student is ready the teacher will come. The right guides will come.” - Claudia Ricciardone

More about Claudia Ricciardone:

Claudia Ricciardone is a luxury residential interior designer based in Charlotte, North Carolina. Claudia provides full-service interior design services with a focus on sustainable and eco-friendly furnishings and décor through the company she founded, Claudia Josephine Design. 

Claudia is a certified GREEN Accredited Professional (AP), member of the Sustainable Furnishings Council (SFC), and Maria Killam Certified True Colour Expert. She served as the interior design columnist at LUX Lifestyle Magazine, where her work was published and distributed internationally. Claudia’s designs were also recently featured in Southpark Magazine.

Connect with Claudia Ricciardone:

Website 

Instagram 

Facebook 

Pinterest

What’s new with LuAnn Nigara

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#50- Veronica Solomon: Powerful Marketing For Your Interior Design Firm- Website to Fan Engagement on Facebook

#58- Maria Killam: Color- When You Can Own It As An Expertise, You Can Charge Higher Fees

#752- PTF- Kelsey Kurtis: Connection-Based Branding For Success

 

Mar 11, 2022

Today with Liz Beaman Delman:

Welcome to A Well Designed Business. I love today’s conversation because we are diving a little into the art world. How many of us designers have intimidation or lack of knowledge into having that conversation with our clients to incorporate fine art into their project? I see you in the back with your hand raised. Well we're in luck because today we are chatting with Liz Beaman Delman, founder of Above the Sofa, an art advisory firm. Liz aims to bring confidence to designers to have those “artsy” conversations with their clients and to incorporate fine art into their projects. You know that we love anything that will help a designer be more profitable. Enjoy! 

 

Pick it apart:

  • [1:36] Liz explains her reasoning behind wanting to empower designers to bring more fine art into their projects. 

    [8:48] Liz tells us the process in which she works with the designer, whether they have some experience working with the art world or have zero experience.

    [33:05] More business benefits for designers who open their clients’ eyes to fine art.  

    [37:30] Liz’s experience working with showhouses and that process.

More About Liz Beaman Delman:

Liz Beaman Delman is a twenty-year veteran of the art world and is a foremost expert in American Art. Liz honed her expertise during two decades as a Specialist at Sotheby’s and Christie’s, where she was a Senior Vice President and ran the American Art department. 

Art is in Liz’s DNA. Her paternal grandfather was an abstract artist and the Andrew W. Mellon Professor of Art at Carnegie Mellon University in Pittsburgh. Her maternal grandparents began collecting then avant-garde Contemporary Art in the 1970s and continued to do so until their passing. Inspired by the creativity of her grandfather’s work and the beautiful way in which her grandparents chose to live with their collection, Liz began to pursue a career in the arts beginning in high school. Twenty-five years later Liz still cites their influence as the guiding principle behind her work.

 

In addition to founding Above the Sofa, Liz runs an art advisory firm, Beaman Delman Fine Arts, focused on secondary market sales and all aspects of art advisory and collection management. Liz splits her time between New York and Los Angeles and has held volunteer leadership roles in both cities.  She has been on the board of the Archives of American Art, a member of the Director’s Council at the Guggenheim, a member of the Director’s Circle at the Hammer Museum in Los Angeles, and three affinity groups at the Los Angeles County Museum of Art including the Collector’s Committee.  Liz is a graduate of Vanderbilt University and a native of Pittsburgh, Pennsylvania.

Connect with Liz Beaman Delman

Above the Sofa Website 

Above the Sofa Instagram 

BD Fine Arts Website 

BD Fine Arts Instagram

What’s new with LuAnn Nigara

Power Talk Friday Tour at High Point

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned

#413- Leslie Price: Evolution of a Career in Interior Design

A Big Thank You to Today's Sponsor:

Revel Woods wants you to add more profits to your projects by teaching you how to recommend and sell hardwood flooring. Revel Woods will be there for our PTF Tour this April 1st, 2022 so if you are planning to join us in HP, you will meet John Dupra, the CEO of Revelwoods. Until then, head over to revelwoods.com/pro-account.

 

Mar 10, 2022
Today on A Well-Designed Business:

Welcome to A Well-Designed Business®! Managing our businesses over the last 2 years of the pandemic has been hard. It has been especially hard on those of you who own and manage bigger businesses. This revenue growth is absolutely something to be grateful for, but it has also been extremely challenging. 

So today I am talking to you about The Power Talk Friday Tour next month at High Point Market. If your business finished last year with gross revenues between 2 million and 5 million or between 5 million and 10 million, this PTF Tour is for you.

I know you need to be in a room with other leaders, other CEO’s who are going through what you are going through. Listen to today's show for all the details and I hope to see you there.

Save your seat here!

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Inside Voice, Outside Voice

Windowworksnj.com

Shop38east.com

Comfortex.com

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Mar 8, 2022

Today's Show Sponsored by the "Interior Design Standard." 

Welcome to a Well-Designed Business. On today's sponsored show, Sandra Funk is here to share insight on growing not just a luxury design firm - but a thriving luxury design firm. She'll share everything from the why, to the how, and everything in between.

I am thrilled that Sandra will also be sharing the latest news about her business program, the "Interior Design Standard".  I know it will be the best investment for your business.

Enroll here: https://interiordesignstandard.com/luann

Registration opens March 23rd!

Designers who have implemented the Standard in their businesses:

“A rising tide will raise all ships - and man, is Sandra bringing in the tide!  The Interior Design Standard is incredible.  I feel so lucky to have stumbled into Sandra’s circle of light. To say it is ‘exactly what I needed’ is the understatement of the year!”

- Jenn O'Brien, Jenn O'Brien Interiors 

 

"The Standard is EXACTLY what I've been looking for. Sandra "speaks my language" - she's relatable, quick and to the point, yet thorough enough for me to understand. I’ve been in other programs. This is the best one.” 

- Taylor Johnson, Taylor Johnson Interiors 

Share this with someone who deserves joy and efficiency in their business just as much as you do. It’s time for our entire industry to rise together.

What We Talked About:

Furniture Lighting & Decor Article

Other Episodes Mentioned:

EPISODE 660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard”

EPISODE 585: Sandra Funk: Helping Designers Improve Their Business Systems

EPISODE 520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here!

EPISODE 145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10 Year old Firm

EPISODE 02: The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy

 

Mar 4, 2022
Today with Kelsey Kurtis:

Welcome to A Well Designed Business. It’s Power Talk Friday and we’re talking-branding! This is for everyone. Kelsey Kurtis, author of The Connection Method and professional lifestyle branding photographer, shares her principles to create an impactful brand through the power of connection.

 

Pick it apart:

  • [16:17] Kelsey shares with us the steps from her book that she encourages people to take when defining their brand.

    [23:00] Kelsey and LuAnn discuss the importance of having three non-negotiables when having those hard discussions.

    [26:20] Kelsey tells us about everyone’s favorite chapter in The Connection Method. 

    [39:00] We learn the three steps of Kelsey’s branding and marketing cycle. 

    [49:27] Kelsey shares the three value elements for a balanced social media and marketing plan.

More About Kelsey Kurtis:

Kelsey is a branding educator, lifestyle branding photographer, author, energetic speaker, and unapologetic cheerleader for leaders in business. She is the author of The Connection Method® and creator of Connection-Based Branding.

Kelsey has over ten years of experience as a professional photographer and working with business owners and leaders. She is passionate about educating and equipping leaders with the tools they need to genuinely connect with both themselves and their audience in order to stand confidently in who they are and what they offer.

Connect with Kelsey Kurtis

Website 

Instagram 

Facebook 

LinkedIn 

Link to buy The Connection Method (paperback)

Link to buy The Connection Method (hardback)

What’s new with LuAnn Nigara

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned

#125- Nicole Heymer: How To Brand Your Business. Yes, again! Do not miss this one!!!

 

#248- Marina Umali: How Feng Shui and Interior Design Meet

 

#651- Power Talk Friday: Rachael Bozsik:
Gaining Credibility in Interior Design

#26 Kae Whitaker Branding Your Business, Finally I Understand It!

 

Mar 1, 2022

Today with Sandra Vlock

Welcome to a Well-Designed Business. Today I have the pleasure of talking with Sandra Vlock, founder of Studio Vlock. Sandra worked as an architect in her own firm for 30 years before shifting into, what she likes to refer to as, functional fine art. If that’s not impressive, wait until you see her illuminating, evocative sculptures. Let this episode serve as an inspiration for you to make that big move to change your life and success, like Sandra did.

Pick it apart:

  • [1:30] Sandra begins by explaining her concept of “functional art.”

    [6:05] Sandra tells us some of the ways that she leveraged being an architect into working as an artist.

    [12:00] Sandra and LuAnn discuss transferable skills and how important asking questions is. 

    [25:00] Sandra explains how luxury can be defined as a creative experience and how she executes that. 

    [45:50] Sandra ends with some great advice that she learned from owning her architecture firm and beginning a new business.  

LuAnn and Sandra Vlock’s Ah-Ha moments:

“It’s not just finding opportunities for more pieces, it’s understanding what your skill set may be that could increase the scope of the work.” - Sandra Vlock

 

“On our show, we have discussed the standpoint of the Erika Ward transferable skills many times and in many different ways. Your past impacts what you're doing, just how you're expressing how your 30+ year career as an architect is impacting the way you create functional art.” - LuAnn Nigara

 

“Clients are craving a unique experience that can be shared.” - Sandra Vlock

 

“I guess people like what I do artistically, but I think it’s because I am willing to be such an avid listener to every detail and it shows up in the work that I produce.” - Sandra Vlock

More about Sandra Vlock:

As an architect of contemporary architectural design, who is now working as an artist, Sandra Vlock's focus is to engage people in a shared experience; capturing an authentic sense of place, context and narrative. Vlock views the integration of fine art and architectural elements as a natural evolution of that vision; one that enables Vlock to design evocative steel sculptures that inspire memorable experiences and create unique environments for social gathering, quiet reflection, and visual delight. Find out more about her work by visiting STUDIO VLOCK.

Connect with Sandra Vlock:

Website 

Instagram

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A BIG THANK YOU to today's sponsor:

 I want to thank Kravet Inc for sponsoring the podcast. If you have not visited Kravet.com yet to check out their complete line of fabric, wallpaper, trim, rugs, furniture, lighting and accessories, Please do it today. While you are there, set up your trade account. No minimum purchases, one uyard one sofa one rug. Go to kravet.com today.

 

Other Shows Mentioned:

#6- Identifying Your Transferable Skills With Erika Ward.

#2- The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy.

#145- Sandra Funk of House of Funk: Why and How She Rebranded her 10 Year Old Firm.

#278- Master Business Skills 1st, Interior Design Skills 2nd.

#520- Power Talk Friday: Sandra Funk: The Interior Design Standard is Here!

#660- Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes.

 

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