Welcome to a Well-Designed Business. You’ve probably heard about new technology developing—AI, chatGPT, the metaverse—all the things. But are you jumping on the bandwagon?
Today Leslie Carothers of Savour Partnership, a digital marketing firm for interior designers, is here to talk about how metaverse applications and AI are changing the future of the world, business in general, and our industry.
[2:30] Leslie unpacks all things metaverse and how they’re being used.
[11:20] Leslie discusses how big brands are using metaverse activations.
[46:54] Leslie and LuAnn talk about AI and its implications for designers.
[0:09] Leslie discusses the ethical implications of AI.
[10:05] Leslie shares a product design project she completed with AI assistance.
“There is nothing that will replace the soul that you bring to a project, there is nothing that will replace the execution ability that you bring to a project. There's nothing that will ever replace the problem-solving ability that you bring to a project. And there's nothing that will ever replace the therapeutic aspect, as many of you know, that you bring to a project for your clients. You are irreplaceable as designers. So you never have to worry about AI replacing, in my opinion, ever, your jobs.” -Leslie
Named by Home Furnishing News Magazine as one of the Top 40 Most Inspiring Women In Home, Ms. Carothers has a long history of innovating within the digital marketing space.
Her innovations have included: implementing the USA’s first ever furniture product development initiative in the virtual world of Second Life, implementing the USA’s first ever multi-brand influencer marketing program on behalf of her past client, Cargill’s BiOH Polyols division, and acting as co-principal in the world’s first virtual designer showhouse to include augmented reality.
Other innovations include being the first agency to offer shoppable digital magazine creation on behalf of brands within the home furnishings and interior design industry and being the first to work with a major publisher, Meredith Corporation’s Better Homes and Garden Magazine, to bring together a group of influencers with a group of journalists, during the implementation of BHG’s first Stylemakers program.
Most recently, she is the founding advisory partner and an investor in the world’s first international search engine platform, Ethos Design Collective, that allows consumers to search for vetted luxury designers to hire.
Ms. Carothers was also an early user of Facebook Groups and now runs the popular Facebook Group, #DesignWealth, for interior designers who are interested in all aspects of designing passive income into their websites.
In her spare time, she is a long time volunteer board member of the Bienenstock Furniture Library and also writes a popular lifestyle blog, Design Happy Living, where brands like Thibaut have collaborated with her to reach new consumer/designer audiences.
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