Today on A Well-Designed Business I am joined by Danielle Hendon, owner of 4 Corners CFO. Don’t worry, Danielle is one of those CFO’s who explains money in an understandable way to us “non-finance” people. She shares her six-part framework she uses with her clients, to handling their finances. She and her team offer calculations, information, and tools in an understandable way so then you can do what you want to do with your business.
Danielle has the technical knowledge and over a decade of experience in corporate finance and accounting to small businesses on a scale that fits their budget and their needs, and she’s ready to spill the tea. Enjoy!
[3:42] Danielle starts to walk us through her six part framework for handling your finances.
[14:50] The importance of charging enough for your services.
[16:30] The expense part of Danielle’s framework.
[25:50] Step four of her framework; budget.
[32:03] LuAnn and Danielle talk about step five in the framework, comparing your budget to your actuals
[35:34] The three components of cash that will never show up in your budget.
“When I start looking at revenue and expense with my client, we are going to talk to the bookkeeper and rearrange some things because when you pull up your statements, you should know what they mean,” Danielle Hendon
“Budget is just a plan forward for your business. We take everything we learned in the previous steps and build out a budget for the rest of the year,” Danielle Hendon
Hi! I’m Danielle Hendon – wife, mom, and Virtual CFO to small business owners.
I empower business owners to pay themselves what they’re worth and continue to put more profit in their pocket every year. I do this by helping business owners understand what their financial numbers are and WHY the numbers move. Armed with that understanding, you can take intentional steps to grow your profits.
I bring over a decade of experience in corporate finance and accounting to small businesses on a scale that fits their budget and their needs. My education and certification (as a CPA) gave me the technical knowledge. Using those skills on the job, taught me that accounting and finance is about so much more than numbers. It’s about the people. I LOVE numbers…but I have a genuine passion for people.
When my previous employer closed their doors and severed all the employees, I knew it was time to take my knowledge and passion to the people that needed it most. After helping that big business walk the path of bankruptcy until they were small… and eventually closed… I KNOW how to make big financial concepts fit small business. I started 4 Corners CFO to help business owners take a step back from the burnout, pay themselves what they’re worth, and focus on their joy and reason for serving their clients. This business has given me the opportunity to make a difference in the world because instead of helping big corporations increase share price, I get to help small business owners increase their livelihoods and legacies. And THAT is the best part of running this business <3
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