A Well-Designed Business® | Interior Design Business Podcast: 889: Power Talk Friday: Cathy Heflin: Capitalizing on Pinterest to Generate New Clients

Today With Cathy Heflin:

Hi, welcome to a Well-Designed Business. We all know that Pinterest is a valuable tool for designers. But how you use it matters. It’s about so much more than just tossing up pretty pictures like on Instagram—in fact, in many ways, it seems like it’s more of a search engine than another social media platform.

We have so many marketing tools that we can add to our toolbox. Today, my guest, Cathy Heflin, is here to teach more about how Pinterest can help businesses grow, and how to put it to work for your business.

Pick It Apart

[2:46] Cathy and LuAnn discuss how Pinterest offers more opportunities for businesses than other social media platforms.

[10:16] Cathy shares how Pinterest helps drive traffic to your website.

[25:50] Cathy describes how to get started with Pinterest.

[31:29] Cathy explains why using a scheduler can help you invest less time and still make the most of Pinterest.

[40:09] Cathy shares how to find the best SEO keywords on Pinterest.

LuAnn Nigara and Cathy Heflin's Ah-Ha Moments

“We have to view Pinterest as a search engine like Google and YouTube, which automatically puts it into way more valuable real estate for our brains, our energy, our money, and our advertising or marketing dollars.” -LuAnn

“Done is better than perfect. Get that content up so that you can start to have something to pin to and have places to send your clients.” -Cathy

More About Cathy Heflin

Cathy Heflin is a Pinterest Marketing Consultant and Strategist. She launched her Pinterest consulting business after personally experiencing how powerful Pinterest was as a driver of traffic to her own blog and online home decor shop. She offers organic and paid ad Pinterest Marketing strategies to help brands grow brand awareness, increase website traffic, increase sales, and grow their email list subscribers.