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A Well-Designed Business®

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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Now displaying: Page 1
Oct 27, 2020

Welcome to a Well-Designed Business! Today’s guest is Phoebe Oldrey. Phoebe is the founder of Smartstyle Interiors based in the UK. Oftentimes, designers feel like they can’t niche down, thinking that will close the door on all the other possibilities out there.

When Phoebe reached the point in her career where she felt the desperate drive to do something different with design, she came to realize that design wasn’t just about aesthetics or creating beautiful spaces, but that it opens opportunities to create holistic, life-altering spaces for clients. So, Phoebe did the next practical thing: she niched down, rebranded, and started focusing on the projects that truly made her happy.

Let’s hear what Phoebe has to say about holistic design, niching, and following your passion in your business.

Phoebe is the founder of Smartstyle Interiors, an innovative interior design studio which takes a holistic approach. In 2017, after 15 years in the industry and tired of being asked what the next tread was, Phoebe decided to take an approach to her designs that not only balances how a space works and what it looks like, but also asks “How does it make us feel”. Believing that only when we get the balance right between Function, Aesthetics and Emotions will we create amazing places people are happy in. This led to her TEDx talk “Interior design is about more than wallpaper and bean bags” and numerous speaking opportunities where she shares her passion for putting people at the front of design.


Show Highlights:

  • Talent is a gift, but it is not something that automatically opens doors for you.
  • Phoebe discusses the skills that are needed to be successful in the industry.
  • Phoebe shares the circumstances surrounding her desire to do more profound work.
  • Biophilic design is a study of human beings’ relationship to nature.
  • Niching can be very scary, but since Phoebe wasn’t doing work that she was in love with, she decided to go in a different direction.
  • More people than ever have been interested in holistic design for their work and living spaces for the health benefits since the coronavirus event lockdowns.
  • Holistic interior design focuses on more than just the aesthetics. It also:
    • compliments a client’s lifestyle habits
    • is designed to support the circadian rhythm
    • makes the client FEEL GOOD to be in this space
  • Designers should stop being scared of what’s unique, because what’s unique is amazing!
  • Your niche should be made up of your own authentic passion and drive.
  • Everything is connected: we shape our houses, and our houses shape us.

Connect with Phoebe!

Website

Instagram 

Facebook 

Pinterest

Phoebe's TEDx Talk

Online Course – “Finding your Confidence with Colour”  

Book Referenced by Phoebe:

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant  by W. Kim Chan and Renée Mauborgne  

Links / Resources:

Designer Discussion: LuAnn Nigara Hosts a Conversation with Kravet Furniture

Oct 29, 2020 12:00 PM EST (United States & Canada)

Register Here

Process Leads to Profits - Returning November 2020!

Learn the Four P’s of design from Sara Lynn Brennan:

Processes, Partnerships, Packages, and Profits…as well as the “secret sauce” that has doubled her business in the last year!

Sign Up For Updates HERE!

Design-Build For Profit

Coming Back Soon!

Increase Confidence, Increase Profits

Coming Back in February 2021!

The Profit Is In the Numbers

Coming Back Soon!

Eileen B. Hahn's Interior Design Firm Hiring Toolkit

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Get the Goodies! - For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

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A Big THANK YOU to These Podcast Sponsors:

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Other episodes mentioned:

Cheryl Janis #41

Mike Peterson #569

 

 

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