Welcome to a Well-Designed Business! Today’s guest is Phoebe Oldrey. Phoebe is the founder of Smartstyle Interiors based in the UK. Oftentimes, designers feel like they can’t niche down, thinking that will close the door on all the other possibilities out there.
When Phoebe reached the point in her career where she felt the desperate drive to do something different with design, she came to realize that design wasn’t just about aesthetics or creating beautiful spaces, but that it opens opportunities to create holistic, life-altering spaces for clients. So, Phoebe did the next practical thing: she niched down, rebranded, and started focusing on the projects that truly made her happy.
Let’s hear what Phoebe has to say about holistic design, niching, and following your passion in your business.
Phoebe is the founder of Smartstyle Interiors, an innovative interior design studio which takes a holistic approach. In 2017, after 15 years in the industry and tired of being asked what the next tread was, Phoebe decided to take an approach to her designs that not only balances how a space works and what it looks like, but also asks “How does it make us feel”. Believing that only when we get the balance right between Function, Aesthetics and Emotions will we create amazing places people are happy in. This led to her TEDx talk “Interior design is about more than wallpaper and bean bags” and numerous speaking opportunities where she shares her passion for putting people at the front of design.
Connect with Phoebe!
Book Referenced by Phoebe:
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Kim Chan and Renée Mauborgne
Links / Resources:
Designer Discussion: LuAnn Nigara Hosts a Conversation with Kravet Furniture
Oct 29, 2020 12:00 PM EST (United States & Canada)
Coming Back Soon!
Coming Back in February 2021!
Coming Back Soon!
LuAnn Live - Coming February 2021
Join the E-Mail List to Get Updates!
Is Chairman of the Board Right for YOUR Business?
Get the Goodies! - For checklists, resources, and extra goodies!
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
A Big THANK YOU to These Podcast Sponsors:
When your client wants the finest in luxury appliances for their kitchen.
Are You Set Up with Monogram's Design Partner Trade Program?
Open Your Trade Account with ARTICLE.com Here!
Be the hero for your clients, and be the solution they need right now with Article.
Other episodes mentioned: