Welcome to A Well-Designed Business, it’s Power Talk Friday! LuAnn is joined today by Mike Peterson, an experienced marketing and brand consultant who wants to emphasize an opportunity that our community of interior designers seems to be completely missing out on, and that’s the power they hold to improve the health of their clients through health and wellness design. Yes, you heard that right! Mike is here to explain why this is no longer anecdotal.
Mike Peterson is founder of the innovative marketing and brand firm, Visionary Design Marketing. Visionary Design Marketing's goal is to help companies create tailored, strategic, and effective communications that are founded in a clear understanding of their brand. Brand development is rooted in a customers understanding of a designer's brand and includes new website, social media communications tools, and the new targeted digital tools such as geofencing, microproximity targeting, and display contextual search.
Visionary Design Marketing is currently leading a developing education in our industry... that interior designers provide much more than aesthetics..they improve the health of their clients!
Mike Peterson’s experience is rooted in years as a leading advertising executive and Publisher at Hearst Magazines, including House Beautiful and Country Living, working with leading national advertisers. Mike’s experience in the home furnishings industry includes President/CEO of LaBarge Furnishings and as Vice President of Corporate Marketing for such companies as Henredon, Lexington, Drexel Heritage, and more. Prior to Visionary Design Marketing, Mike spent 8 years as Publisher of Luxe Magazine. In this role, Mike guided LUXE Magazine into a market leader and served the design industry by helping interior designers, design centers, and luxury design firms better grow marketing strategies for their businesses.
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Free PDF: Finding Your Brand Personality
Design Harmony – A Look at Design’s Influence on Health and Wellness
Interior Designers Embracing Wellness – Focused Design Opportunties
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Design Harmony: Design’s Influence on Health & Wellness
Beauty, Neuroscience, and Architecture: Timeless Patterns and Their Impact on Our Well-Being by Donald H. Ruggles
Nature by Design: The Practice of Biophilic Design by Stephen Kellert
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