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A Well-Designed Business®

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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Now displaying: Page 1
Jul 21, 2020

Welcome to A Well-Designed Business! LuAnn’s guest today is her friend, Karen Wolf, and they’re going to be covering how Karen jumped into immediate action at the outset of the Covid-19 crisis. Karen’s background in marketing taught her to “double down or drown”, and she wasn’t about to drown. Listen in to hear how Karen’s decisive leadership combined with a willingness to think outside the box put her in the category of an exceptional business owner. See if you don’t have some great “A’ha” moments during this conversation!

Karen is the Principal and Owner of nationally-recognized Karen B. Wolf Interiors. She is known for her signature style—"modern elegance,” which speaks to livable luxury, balanced color usage, clean lines, and layered spaces. Prioritizing her clients’ input and preferred aesthetics, Karen leads her team of talented women to create upscale residential spaces that speak authentically to her clients’ one-of-a-kind lifestyles and interests. Karen’s enthusiasm and passion for all facets of interior design have been a driving factor in her firm’s 10+ years of success and ability to work transparently, collaboratively, and effectively with her community of loyal clients.

A triple-threat, Karen’s education in Fine Arts, Marketing and Trends Analysis offered her the knowledge and vision to build a successful design business from the ground up. With experience in product development, Karen always has her eye on what’s new and next, organically incorporating the newest and upcoming trends in ways that are warm and timeless.

Karen’s work has been featured in a number of notable regional and national publications, both print and digital, as well as on national television on NBC’s George to the Rescue. A reliable source in the design industry, Karen has participated on business and design-focused podcasts and has an engaged, consistent presence at industry trade shows and conferences around the country.

Karen believes that every project deserves a little sparkle, a little color, something natural, and lots of love.

Show Highlights:

  • Karen explains her “double-down or drown” philosophy.
  • Designers should be marketing themselves 25% of the time, especially during a recession or pandemic.
  • Learn to identify and overcome the roadblocks and perception issues that get in the way of marketing.
  • Karen describes how she decided on content creation and marketing outreach for lead generation.
  • The biggest move Karen made was creating Design Pop Live, an IG series on Design Trends.
  • The content generated by these talks can be broken up into mini content for Pinterest, Facebook and blog. The content can also inspire additional topics for conversations.
  • “You have to step past the fear, and step out. It works! After I did it once, it was just like riding a bike, all over again.” - Karen
  • Consider hiring a marketing coordinator.
  • Karen details her key strategies.
  • Work it! Sometime you just have to hustle to succeed, especially right now.

Connect with Karen!

Karen’s Instagram 

Karen’s Facebook 

Karen’s Pinterest  

Karen’s Website

Links :

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

Buy Wholesale For Profit with Traci Connell

Stop Buying Retail and Start Making Maximum Profit

KICKING OFF July 22, 2020

Price: $2195

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Are you a #babydesigner, #risingdesigner, or a #seasoneddesigner?

Take the “What Level is Your Design Firm” Quiz and Find Out!

Get a list of things to do that day, by the end of the week and by the end of the month, in addition to the best podcast episodes to listen to appropriate to where you are in your business journey!

Closing the Sale Begins at Hello

July 29 & 30, 2020

Go to IWCE Vision to register.

Design-Build For Profit - Coming Late Summer / Early Fall!

With Jenny Slingerland of Black Ink Interiors

Get on the Email List HERE!

LuAnn Live - Coming February 2021

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Purchase LuAnn’s Books Here:

The Making of A Well - Designed Business: Turn Inspiration into Action   

A Well-Designed Business - The Power Talk Friday Experts

Are You Interested in a 2 Million Plus Mastermind with LuAnn?

Email her at info@luannnigara.com and put “mastermind” in the subject line.

She’ll set up a call and see if it’s a good fit for you!

The first of 6 monthly meetings start in August, and there are 3 spots open!

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

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