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A Well-Designed Business® | Interior Design Business Podcast

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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A Well-Designed Business® | Interior Design Business Podcast
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Oct 24, 2023
Oct 20, 2023

Today With Evelyn Roberts & Shayna Pellino:

Welcome to a Well-Designed Business. We all know the power of outsourcing. But if you’ve outsourced before, or if you’re just considering it, you also know that it comes with its own set of headaches—from figuring out what you need to hiring to onboarding. 
My guests today Shayna Pellino and Evelyn Roberts, creators of 4D Biz, understand that very well. 4D Biz is essentially a virtual team for interior designers, providing the strategy, the marketing, the admin, and even design support at the level you need for your business. Learn how their set up supports designers and why a virtual team might be right for you!

Pick It Apart

[1:02] Shayna shares her design story and how the mistakes she made led to 4Dbiz.

[17:00] Evelyn and Shayna begin to discuss the 4 pillars of support 4Dbiz offers for designers.

[19:46] Shayna and Evelyn break down how they offer business development help to designers

[24:08] Evelyn and Shayna unpack how a virtual marketing team for designers works.

[37:35] Evelyn and Shayna discuss the ways 4Dbiz offers design assistance.

[42:46] Shayna and Evelyn talk about admin support for interior designers.

LuAnn Nigara, Evelyn Roberts & Shayna Pellino's Ah-Ha Moments

“The business can suck the soul out of you if you are overworked, if you are not getting the money that you deserve and you are just putting in endless hours and you're not feeling it in your bank account.” -Shayna

“This new way of doing business is I'm all about it because every single person that works for me has a skill set in an expertise that has been identified as their superpower.” -LuAnn

More About Evelyn Roberts & Shayna Pellino

About Shayna:
Shayna Rose is the CEO and Founder of both Shayna Rose Interiors and 4Dbiz. Shayna never expected to create the modern business model that would change the way interior designers run their business! 4Dbiz was born out of her own experience, failures, successes, and needs as an interior designer/business owner.
After working in the interior design industry for three years, Shayna knew she had to set out on her own. Working for someone else, Shayna was astounded by the unnecessary obstacles that she was working with - from overly-extended lead times, to a lack of custom solutions, to poor service all along the supply chain. She truly felt she had no choice but to start her own business and revolutionize the industry standard.
In 2017, Shayna Rose Interiors was born, followed by 4Dbiz in 2019. Shayna’s guiding principle is “Everyone wins.” She is most inspired by what other people see as problems. She is a solution-oriented visionary, hell bent on changing people’s lives with her ideas and execution - starting with the design industry.


About Evelyn:
Evelyn Roberts is the Co-Founder and Chief Marketing Officer of 4Dbiz. After 4 years working in digital marketing for small businesses and tech startups, Evelyn joined Shayna Rose Interiors in 2019. Since then, she has been focused exclusively on marketing for interior designers.
Working with design businesses all over the country, she helps interior designers refine their brand, create concise and powerful messaging, optimize for search engines, and set up automations that save time and achieve results.
Evelyn’s philosophy for marketing in the interior design industry is “less is more.” Understanding the hectic interior designer/business owner lifestyle, she helps designers hone in on the marketing initiatives that will make measurable progress toward their most critical business goals, within their budget.

Connect with Evelyn Roberts & Shayna Pellino

Website

Facebook

Client testimonial, Hannah Lowe Interiors

Client testimonial, Leone Interior Designs

What’s new with LuAnn Nigara

LuAnn Live 2023

Watch the Docuseries!

luannuniversity.com

http://www.luannnigara.com/cob

A Big Thank You to Our Keynote Sponsors:

Nancy Ganzekaufer

Traci Connell

Duke Renders

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Oct 17, 2023
Oct 13, 2023
Oct 10, 2023
Oct 6, 2023
Oct 3, 2023

Today With Lorna Gross:

Today on A Well-Designed Business, I am joined by Lorna Gross, owner of Lorna Gross Interior Design. After finishing two business degrees and leading a very successful life in corporate America, Lorna ended up disappointed and unhappy. Even as successful as she was with winning awards and being up for a promotion. It was time for her to pivot. Lorna and I discuss the art of pivoting, how to recognize when you should, and how to confidently execute it.

Pick It Apart

[2:40] Lorna starts us off with her background and growing up.

[8:00] Lorna talks about her journey to discover what she is supposed to be doing for a living.

[19:30] The importance of taking the time go sit in silence with yourself.

[28:50] Recognizing the signal of when people complement you or tell you you have a knack in something.

[50:10] Lorna’s plans including her podcast, a streaming service, book, and more all in addition to her interior design firm.

[51:30] Lorna expands on how everyone has different seasons in their lives.

[58:40] The importance of asking yourself what YOU want.

LuAnn Nigara and Lorna Gross's Ah-Ha Moments

“I believe the universe does these things to us to get us to make a different move.” - Lorna Gross

“I am believer that everything is for a season. The key is recognizing when that season is over.” - Lorna Gross 

“You have to risk failure to get to the next thing you should be doing. Sometimes it will take you several times, sometimes it will take one time. As long as you’re not stuck in the season you shouldn’t be in.” - LuAnn Nigara


More About Lorna Gross

Currently based in the Washington, D.C. metro area, Lorna Gross’ Louisiana and New York roots inspired
her signature blend of warmth and elegance. Her flourishing design firm, Lorna Gross Interior Design, creates homes that perfectly reflect those who dwell within. Equally comfortable hosting a five-course dinner on fine china or a raucous crawfish boil, Lorna
is a consummate hostess and expert entertainer. She is adept at public speaking and easily draws in a crowd with her innate kindness and relatability.

Sep 29, 2023

Today With Fred Berns:

Today on A Well-Designed Business I am joined by Fred Berns. Fred has been on the show many times, and I often refer to him when I talk about finding your Fred Berns Only. Knowing your “only” is essential.

After working in the interior design industry as a business coach, speaker, and copywriter for 35 years, Fred has spent the past five years traveling the world. He visited 33 countries on four continents, and talked to business owners everywhere he went.

Fred has studied the most successful business professionals across many industries around the globe, and he discovered they all share several traits.

Today Fred is here to explain The Five Things these people have in common, along with actionable ways we can bring these habits into our own lives and businesses.

Pick It Apart

[04:07] Fred and LuAnn discuss the first habit: Focus, especially when it comes to your financial goals. 

[08:57] Fred explains the second habit: Aim high.

[14:48] Fred and LuAnn revisit the Fred Berns Only and how it relates to the third habit: The personal sale (or selling yourself).

[18:50] Fred shares the details of his coach-call program, where he gives guidance on how to apply these five things to your career and your business. 

[20:05] Fred and LuAnn talk about leaving money on the table and the importance of the fourth habit: Know the next step.

[25:59] LuAnn and Fred discuss the fifth habit: Be Persistent


LuAnn Nigara and Fred Berns's Ah-Ha Moments

“What are the five things you need to do tomorrow? So that when you arrive at your office, or you start work the next day, you have a roadmap, you know what you're doing, you know what the day calls for.” – Fred Berns

“Success leaves clues.” – Fred Berns

“It's a matter of changing your focus from being afraid of not achieving your goal to figuring out how you can do it.” – Fred Berns

“Think big. Aim high.” – LuAnn Nigara
 
“Your client wants you to take them by the hand and explain to them what we do next.” – Fred Berns
 
“Successful people reflect on what they did right, and what they need to learn from and do differently the next time.” – LuAnn Nigara

More About Fred Berns

Fred Berns has traveled the world in the five years since he retired from the interior design industry, and he’s learned a lot about small business success in the process.

 

“Success Shortcuts” has been a key topic of his conversations with entrepreneurs during his travels to 33 countries on four continents.

 

His international travels mark the latest chapter in a career that included more than 35 years as a business coach, copy writer and speaker in the interior design industry.

 

During that span, he trained design professionals on how to dramatically increase sales by promoting themselves more effectively. He spoke at design industry events around the world, and coached and wrote bios, website copy and other promotional materials for design professionals from Dallas to Dubai.

 

At the same time, he published a blog and newsletter that reached thousands of design professionals around the world, and he created a collection of books, videos and other business building resources for the interior design industry.

Connect with Fred Berns

Website

Website

X

LinkedIn

What’s new with LuAnn Nigara

LuAnn Live 2023

Watch the Docuseries!

luannuniversity.com

http://www.luannnigara.com/cob

A Big Thank You to Our Keynote Sponsors:

Nancy Ganzekaufer

Traci Connell

Duke Renders

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

AWDB #22: Fred Berns – How to Create a Killer Bio

AWDB #48: Power Talk Friday with Fred Berns

AWDB #96: Power Talk Friday- Fred Berns – Selling Methods of the Masters

AWDB #174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours

AWDB #226: Power Talk Friday: Fred Berns – 5 Keys to a Fabulous Fall

AWDB # 289: Power Talk Friday: Fred Berns: 7 Habits of Luxury Interior Designers

AWDB #337: Power Talk Friday: Fred Berns: Set and Get Higher Fees

AWDB #393: Power Talk Friday: Fred Berns: 12 Ways Interior Designers Sabotage Their Business

AWDB #460: Power Talk Friday: Fred Berns: How to Strengthen and Rekindle Client Relationships

WTFP #196 Sara Lynn Brennan: Why Window Treatments are a Non-Negotiable in Our Interior Design Process

Other Resources Mentioned:

Freds' Coach Call is a one-hour personalized, customized consultation session in which I help design professionals apply The Five Things to their businesses and careers.

The session can also include suggestions on how to upgrade and update their bios and website copy.

Investment: $159.Details: Contact Fred Berns at FredTalks @gmail.com, or 303-589-3013.

Sep 26, 2023
Sep 22, 2023
Sep 19, 2023
Sep 15, 2023
Sep 12, 2023
Sep 8, 2023
Sep 5, 2023
Sep 1, 2023

Today With Traci Connell:

Today’s show is sponsored by Traci Connell’s free masterclass The Reveal which begins on September 11, 2023. Traci joins us once again to share all of the ways you can work with her in The Gloss, including her free masterclass The Reveal where she “reveals” all of the secrets and shortcuts she has learned in the interior design industry. This is a five-day, one-hour-per-day event.

In The Reveal, you will learn the strategies Traci teaches designers to hit one million in revenue. This FREE course is for any interior designer who wants to reach the next level. Who wouldn’t that be, right? 

Traci and I also discuss all of the valuable ways you can work with her in The Gloss. She uses her own four-pillar framework; More Purpose, More Precision, More Profit, and More Prestige to help designers achieve more wealth financially, mentally, and personally. 

This #smartlady continues to offer up her shortcuts and expertise in everything she has learned on her way to building her multimillion-dollar design firm. Listen in to learn how to join The Gloss and get on The Reveal waitlist.

Pick It Apart

[12:48] Traci explains her two main keys to leveling up and creating wealth in your business.

[16:00] How do you prevent clients from sourcing online after you have sourced things for them?

[25:46] Traci talks about the new contingency fee that she has implemented.

[34:54] How joining The Confidential can build your business.

[39:38] Traci shares her programs and how you can work with her.

LuAnn Nigara and Traci Connell's Ah-Ha Moments

“Wealth doesn’t necessarily mean money. It’s not about being rich, but having a rich life.” - Traci Connell

“We always say on the show, if you tell me ahead of time what the agreements are before we sign, I am a grown up and can decide whether I want to proceed. There are no hard feelings because everyone knows the deal from the beginning.” - LuAnn Nigara

More About Traci Connell

Since founding her eponymous firm, award-winning designer Traci Connell is an expert in delivering tailored interiors that are as luxurious as they are livable. With her keen eye for design, space planning and art, Connell brings understated glamour and elegance to a vast range of high-end residential interiors, commercial projects, vacation homes and custom site-specific requests. Her inspiration is attained from her explorations of the world of design, travel, art, nature and culture.

With a renewed appreciation for transforming homes into an ease of escape, Connell breaks through predictability with art curation, cutting edge technologies and custom artisan talents, weaving in special, unexpected elements into every design project. As one of the most trusted design firms in Dallas, she delivers an expertly perfected, streamlined system of service that simplifies and organizes the design process. Her impeccable eye for space planning and design, combined with the team’s in-depth knowledge of project management, proves invaluable for clients ranging from busy young families to empty nesters and those seeking vacation homes.

Connell’s philanthropic work within the Dallas design community includes the Dwell with Dignity “Thrift Studio” fundraiser, a design project aimed to raise money to combat homelessness in the city of Dallas and surrounding areas. She is currently serving on the ASID Texas Community Board.

Traci Connell Interiors has proudly been named a Kips Bay Decorator Show House Designer of 2021,  D Home Best Designer in 2018, 2019, 2020 and 2021 and has been included on the Luxe Interiors + Design Gold List in 2018, 2020 and 2021. The firm’s work has been recognized in national and regional media publications including Luxe Interiors + Design, Wall Street Journal, Traditional Home, Modern Luxury Interiors, D Home and AD Pro among many more.

Connect with Traci Connell

The Gloss

The Confidential

Attend the free masterclass - The Reveal!

Instagram

Other Shows Mentioned:

#525: Traci Connell: Take Your Business from Setback to Success

#554: Power Talk Friday: Traci Connell: Buy Wholesale for Profit

A Big Thank You to Today's Sponsor:

Today’s show is sponsored by Traci Connell and her free course, The Reveal.

Aug 29, 2023
Aug 25, 2023
Aug 22, 2023
Aug 18, 2023
Aug 15, 2023
Aug 11, 2023

Today With Adam Stevison:

Today on A Well-Designed Business I am joined by Adam Stevison, Luxury Showroom Manager of the newest Home Depot Design Center in Vauxhall, New Jersey. While the Home Depot has been around for almost 50 years, this new concept is a store-within-a-store, offering an interactive, luxury experience aimed to serve a customer it was unable to before. The Vauxhall location is the third Design Center that the Home Depot has opened, with other locations in San Diego, California, and Rockville, Maryland.

In this episode, sponsored by the Home Depot Design Center, Adam tells all about this extraordinary opportunity for designers and their clients. Featuring luxury brands appliances by Monogram, Thermador, Signature Kitchen Suite, and Dacor, the Home Depot Design Center features working vignettes, a team of experts, and end-to-end white glove service handled entirely in-house.

Pick It Apart

[1:50] Adam explains what the Home Depot Design Centers (HDDC) offer as a full experience center with built-in vignettes all in demo mode featuring.

[9:31] Adam and LuAnn discuss how designers can learn about the appliances from the team at the HDDC in order to educate their clients and also bring their clients in to experience the center themselves.

[16:28] LuAnn asks Adam to walk through the process of the experience from a designer’s standpoint.

[24:02] Adam talks about the white glove service at the HDDC, explaining all of the concierge services that accompany the experience and emphasizing that no part of the process or product is handled by a third party.

[32:42] Adam and LuAnn discuss client needs and wants and how the appliances at the HDDC can accommodate a range of budgets and desires.

[43:24] Adam encourages designers near the New Jersey location to use the HDDC as a shared workspace with their clients.

LuAnn Nigara and Adam Stevison's Ah-Ha Moments

“Experience goes a long way.” – Adam Stevison

“We can teach a designer that's designing as much as the consumer and the end user.” – Adam Stevison

“I know I can't sell what I don't know and I don't understand… So I love that we have this ability to come and really absorb it and grasp it and get the reason for the price tag, what is the value that goes in.” – LuAnn Nigara

“Nothing gets handed over at Home Depot Design Center to anything third party at any stage of the game.” – Adam Stevison

“Ultimately, this is actually the role in the value of the designer—to be the person that's doing the coordinating among everybody.” – LuAnn Nigara

More About Adam Stevison

Since starting with The Home Depot in 2001, Adam Stevison has worked in various roles both customer facing and regional support positions. Titles aside, he is an adept salesperson and operations manager, who now oversees the Home Depot Design Center in Vauxhall, NJ.

As a part of a new venture in an established company, that’s over 44 years old, his team in HDDC serve a customer that was unable to before.  

Introducing the Home Depot Design Center

If the kitchen is the heart of the home, we look forward to being able to match the name recognition of The Home Depot with luxury branded appliances at the Home Depot Design Center to make the kitchen of our client’s dreams come true. 

Customers benefit from interacting with the appliances in our luxury showroom to help them decide on products that fit their lifestyle. And through partnerships with designers and the trade, we extend a white glove delivery service, products that are high quality, highly sought after, and suited well for those looking for an elevated experience.

Open House at the Home Depot Design Center

The best way to learn about the latest features on kitchen appliances is to visit our showroom in Home Depot Design Center in Vauxhall, NJ.

Designers and trade professionals are welcome to our Open House on September 14, 2023. And meet the best-selling author and podcaster: LuAnn Nigara.

Visit the event page for details and RSVP to attend.

Connect with Adam Stevison

Website

RVSP to attend the Open House at the Home Depot Design Center!

A Big THANK YOU to Today’s Podcast Sponsor:

This episode is sponsored by the Home Depot Design Center. 

Other Shows Mentioned:

#31 Steven Cooper – The Value of a Trusted Vendor

#536 Monogram Appliances: Robert Koller and Alexandra Skobel

#608  Power Talk Friday: Christopher Wallace: Leverage Industry Partners to Improve Your Client Experience

#794 Renee Biery: Do Clients Know You Can Handle Project Management?

Aug 8, 2023
Aug 4, 2023

Today With Anna Nelson:

Today on A Well-Designed Business, I welcome my friend Anna Nelson. I met Anna in September 2022 at the HPS. Out of the 60 or so people that were there, Anna was the first person I immediately connected with. In the episode you will hear her say that this is her strength, connecting with people on a deeper level, and I can personally vouch for that. 

Anna is here to talk about how she helps entrepreneurs find and use their own strengths to get focused and aligned in their businesses.

Pick It Apart

[8:10] Anna explains the importance of appreciating the value of your ideas in relation to benefitting your business. 

[12:15] How your client can have an impact on utilizing and recognizing your strengths.

[13:50] Anna shares for people not ready to invest, how they can recognize their strengths on their own.

[22:20] Anna shares an example of when it clicks for a client recognizing their strength and utilizing that to better their business.  

[29:20] Anna can also benefit experienced designers and window treatment professionals who have been in the business for years.

LuAnn Nigara and Anna Nelson's Ah-Ha Moments

“As a designer you can design a room, but how you approach designing that room will be different than someone else through your strength. It comes down to understanding what sets you apart in your industry.” - Anna Nelson

“If you don’t appreciate the value of your ideas and why they set you apart from someone else then you don’t know how to use them in a way that can benefit your business.” - Anna Nelson

More About Anna Nelson

Anna Nelson, MBA, ACC is a coach and speaker on a mission to help 10,000 entrepreneurs get focused and aligned in their businesses. She spent 18 years working in the corporate worlds of the financial, retail and marketing industries before embarking on her own entrepreneurial dream of helping people reach their goals by first understanding their strengths.

She’s coached hundreds of individuals from solopreneurs starting their businesses to 7-figure entrepreneurs with a team helping them get crystal clear on what each individual brings to their business and their clients. She loves nothing more than talking with a stranger and getting them excited to pursue the unknown and make their dreams a reality.

Connect with Anna Nelson

Website 

Instagram 

Facebook 

LinkedIn

What’s new with LuAnn Nigara

LuAnn Live 2023

Watch the Docuseries!

luannuniversity.com

http://www.luannnigara.com/cob

A Big Thank You to Our Keynote Sponsors:

Nancy Ganzekaufer

Traci Connell

Duke Renders

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

# 174- Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours

# 811- Power Talk Friday: Heather Hansen: You Are Your Own Advocate

Aug 1, 2023

Today With Sara Hamza:

Today on A Well-Designed Business, I am joined by Sara Hamza, a Danish-Egyptian designer and the founder of Nina June, a custom furniture and styling brand. Based in Cairo, Egypt, Sara operates her business from a place of compassion, genuinely seeking to know and understand her clients so she can serve them better. 

Sara is sharing how being diagnosed with RA as a teenager impacted her life and career, how she currently defines success, and what listening to the podcast for the past few years has taught her.

Pick It Apart

[6:33] Sara talks about how she operates her design business in Egypt and how the podcast has helped answer many questions she has along the way.

[12:17] LuAnn and Sara discuss why connecting to your clients with compassion is important, and how Sara’s medical history has informed this lesson in her business.

[19:34] Sara explains how being diagnosed with RA forced her to make difficult choices, prioritize her activities, and delegate from a young age, which all serve her in her business now. 

[24:49] Sara tells LuAnn that she learned to define her own success by listening to the podcast.

[32:31] Sara describes her furniture lines and what she offers at Nina June.

[36:22] LuAnn and Sara discuss how her Danish and Egyptian roots contribute to her character and influence her designs.

[49:36] LuAnn and Sara talk about the importance of wellness, in life and in order to sustain a successful business.

LuAnn Nigara and Sara Hamza's Ah-Ha Moments

“Compassion means that you're actually willing to do something about it, versus empathy—where you just feel with a person.” – Sara Hamza

“People really pick up when someone is genuine, and when someone is reliable and trustworthy. And when your client sits in front of you and feels that—you're booked on the spot.” – Sara Hamza

“We're not looking for something so far away—we're looking for something that's truly part of us…What is my real “why” here?” – LuAnn Nigara

“I think much of the maturity that I've obtained the last three years is because I had to look inward.” – Sara Hamza

“If we want to change ten things, we have to start with actually changing one thing.” – LuAnn Nigara

More About Sara Hamza

Sara Hamza landed her first job, painting seashells for a gift shop, when she was just 12 years old—it was the spark that kindled her desire for a creative career. At the time, she had no idea which area her artistic flair would lead her but throughout her rigid education, she craved an outlet that would release her imagination.

Born in Cairo, Egypt, in 1985 to an Egyptian father and Danish mother, she lived a family-oriented daily life that would seem unsophisticated compared to life in other capital cities. After completing German school, she studied architecture at the Fine Arts University in Cairo while applying for a Design and Innovation course in Denmark. 

Perhaps she is an overachiever, because not only did Sara complete her design course, but also began her first design-related job whilst studying.  Coordinating between a Danish designer and an Egyptian manufacturer, she got her first opportunity to visit a tradeshow in Stockholm, an experience that filled her with awe and strengthened her ambition even further.

Following her graduation, Sara returned to Cairo where she was fortunate enough to get a job with award-winning designer Karim Mekhtigian at Alchemy. She worked there for three years, garnering experience, and pursuing other design enterprises, such as the design and manufacture of her well-known flip-flop brand Shibshibi. 

Sara decided it was time to stand alone so she left Alchemy spending some time designing her own home and taking on projects for acquaintances and a growing number of clients. Increasingly, she took the time to sit with clients and understand their backgrounds, struggles and dreams before designing for them. It became a truly satisfying part of her work and she found that knowledge of a client’s story gave her an instinct for what they would find both comfortable and comforting in her designs. Alongside the projects for her new clients, she took on designing a furniture collection for a well-known brand, C-Reality. At Egypt’s largest trade show, her collection was received well by the crowd and fellow designers—an immense thrill for Sara.

Since then, Sara has taken part in several design workshops, including the D+I workshop, which was one of the first design workshops in Egypt, where she exhibited her ‘drop table-lamp’ at one of Egypt’s most historic neighborhoods, Moez street.

In 2013, she started her second brand, House of Vintage. It evolved from an idea inspired by her love of mid-century Scandinavian furniture which she enjoyed rooting out at markets in Denmark, Sweden and Germany. She began to ship her finds to Egypt, refurbishing and selling them. This business kept her busy while her next idea for what she really wished to do germinated and she got the courage to begin her own brand of furniture design and home styling.

Nina June’s first collection was well-received when it launched in November 2019. It combined a perfect blend: Scandinavian look and feel, vintage touches, and the warmth of Egypt. The Nina June style was a celebration of simplicity and cosiness, with just a breath of luxury that pampered its clients, so when Coronavirus hit Egypt straight after the launch in January 2020 it seemed that everyone would be home forever. However, contrary to all expectations, Sara was able to take part in a pro bono program, where designers performed free online home makeovers for people who would not normally think, or indeed be able to afford, to have their homes redesigned. It was this step which promoted her home-styling career.

The Nina June brand is all about collaboration and since February 2020, when Sara launched her wood workshop and office with her new partner, the brand has collaborated with wallpaper designers, metal sculptors, pattern artists and mosaic artists, to name but a few. She can offer furniture production services to designers, directly to customers, or a full home-package consultation. The individual creative vision of so many artists and their ability to discuss and benefit from each other’s knowledge and ideas stimulates the brand keeping it fresh and inspired. Today the workshop houses eight carpenters with a team of six in the office and it is still growing.

Connect with Sara Hamza

Website

Instagram 

Facebook

What’s new with LuAnn Nigara

LuAnn Live 2023

Watch the Docuseries!

luannuniversity.com

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Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

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Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours

#466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What?

#596: Jamel Williams: A Call to Create Opportunity and Change at the University Level

#720: FlashBack Friday: Cheryl Janis : Defining and Owning Your Niche

#811: Power Talk Friday: Heather Hansen: You Are Your Own Advocate

#840: Jean Stoffer: Work in Harmony Through Every Season of Life

#896: Cléophée Poli: A Unique Interior Design Niche Serving English-Speaking Clients in Paris

#897: Power Talk Friday: Adrien Cotton: Design Your Midlife Wellness for Confidence

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