Today on A Well-Designed Business I am joined by Fred Berns. Fred has been on the show many times, and I often refer to him when I talk about finding your Fred Berns Only. Knowing your “only” is essential.
After working in the interior design industry as a business coach, speaker, and copywriter for 35 years, Fred has spent the past five years traveling the world. He visited 33 countries on four continents, and talked to business owners everywhere he went.
Fred has studied the most successful business professionals across many industries around the globe, and he discovered they all share several traits.
Today Fred is here to explain The Five Things these people have in common, along with actionable ways we can bring these habits into our own lives and businesses.
[04:07] Fred and LuAnn discuss the first habit: Focus, especially when it comes to your financial goals.
[08:57] Fred explains the second habit: Aim high.
[14:48] Fred and LuAnn revisit the Fred Berns Only and how it relates to the third habit: The personal sale (or selling yourself).
[18:50] Fred shares the details of his coach-call program, where he gives guidance on how to apply these five things to your career and your business.
[20:05] Fred and LuAnn talk about leaving money on the table and the importance of the fourth habit: Know the next step.
[25:59] LuAnn and Fred discuss the fifth habit: Be Persistent
Fred Berns has traveled the world in the five years since he retired from the interior design industry, and he’s learned a lot about small business success in the process.
“Success Shortcuts” has been a key topic of his conversations with entrepreneurs during his travels to 33 countries on four continents.
His international travels mark the latest chapter in a career that included more than 35 years as a business coach, copy writer and speaker in the interior design industry.
During that span, he trained design professionals on how to dramatically increase sales by promoting themselves more effectively. He spoke at design industry events around the world, and coached and wrote bios, website copy and other promotional materials for design professionals from Dallas to Dubai.
At the same time, he published a blog and newsletter that reached thousands of design professionals around the world, and he created a collection of books, videos and other business building resources for the interior design industry.
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Freds' Coach Call is a one-hour personalized, customized consultation session in which I help design professionals apply The Five Things to their businesses and careers.
The session can also include suggestions on how to upgrade and update their bios and website copy.
Investment: $159.Details: Contact Fred Berns at FredTalks @gmail.com, or 303-589-3013.
Today on A Well-Designed Business I am joined Marilyn Watson-LaVergne.
In her first career, Marilyn worked in marketing and public relations in New York City, witnessing the progression of branding for products and creative services, including interior design.
Now a seasoned designer and owner of Marilyn LaVergne Interiors, Marilyn is teaching us that we can’t be all the things to all the people—and what to do instead.
It all starts with identifying what you believe and finding your point of differentiation, because clients don’t buy what we do. They buy what we believe.
Listen now to my chat with Marilyn to learn how to take this first step and where it will lead you.
[4:50] Marilyn explains the nuances and expertise that go into interior design.
[10:11] Marilyn talks about how she became passionate about design and transitioned out of marketing to become a designer.
[14:39] LuAnn and Marilyn discuss the impact a designer can have on their clients’ homes and lives, and what opportunities will bring the best outcomes.
[21:01] Marilyn suggests once you find your “only,” narrow your focus and seek customers who need that specific trait.
[27:35] Marilyn emphasizes that designers are not a commodity.
[39:00] Marilyn and LuAnn discuss the challenges of working in a creative industry, but understanding that what you offer will solve a problem or create an opportunity for your clients will benefit you both.
Marilyn designs residential and boutique commercial interiors for clients seeking to enjoy spaces that showcase their values and amplify their aspirations. Her work features modern lines punched up with aesthetic elements from African, Asian, Middle Eastern and Indigenous cultures.
She begins each project listening to understand clients’ vision, then collaborates to create exceptional living environments.
“Design is about my clients’ future,” Marilyn observes, “So, we aim to transform their highest dreams into living reality. We delivery original spaces filled with inspiration, comfort and pleasure.”
Before design, Marilyn was a New York City publicist -- working, at times, in the interior design industry. Later, she collaborated with architects coordinating façade improvements to downtown buildings.
She earned the Certificate of Interior Design from Parsons School of Design in New York. Then opened Sepia Home, an interior design showroom and art gallery in Montclair, NJ. Later she joined Cabinets to Go, a leading cabinetry retailer, where she designed 100’s of kitchens and bathrooms for clients in the greater New York City area.
In 2019, She launched Marilyn LaVergne Interiors, a full-service interior design studio, to serve clients ready to step into living spaces that magnify their imagination!
10 Marilyn FACTS:
1. She’s evangelical about collecting fine art
2. Believes she smiles way too much
3. Takes Comfort in candle light
4. Holds intense disdain for fluorescent lighting
5. Plays guitar, sings the blues … but is shy about performing
6. Would kill for a private tour of Prince’s closet
7. Thinks the word “amazing” is over-used
8. Once hated Vegas so much she cried
9. Loves her curls
10. Adheres to a design principle that involves Diana Ross – ask her!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
AWDB #174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours
Welcome to a Well-Designed Business. It’s Power Talk Friday.
Your website matters for so many reasons. It’s the gateway for how your clients get to know you, whether they trust you, and ultimately whether they ever contact you or not.
My guest today, Masha Koyen, understands the importance of web copy. She is the founder of Content Vertical, a copywriting agency for the interior design industry. She helps designers and builders level up their brand and create messaging that connects, engages, and attracts their ideal audience.
Masha has seen a lot of web copy—and specifically, a lot of mistakes that designers make with their websites. Today, she’s sharing the top 7 mistakes she sees—and what you can do to correct them.
Masha Koyen is a Copywriter and Content Strategist for interior designers and builders that want to level up their brand, create messaging that connects, engages, and attracts their ideal audience. She is the founder of Content Vertical, a copywriting agency for the interior design industry.
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
#317 Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen
#811 Power Talk Friday: Heather Hansen: You Are Your Own Advocate
Welcome to a Well-Designed Business. My guest today, Maria Leigh Palantino, came into the interior design industry as her second career. She started a career in fashion design then pivoted, and brought with her many skills from her fashion career that guide her philosophies, design style, and the way she cultivates a memorable experience for her clients.
For Maria, it wasn’t just about being scared to take the plunge to start a new career. The real challenge was giving herself permission to leave behind not just her expertise but something she had worked so hard for and trust herself to build something new. Today, she’s sharing how she overcame that challenge and created a thriving interior design business.
[4:43] Maria shares how she decided it was time to take the leap to become an interior designer.
[9:30] Maria and LuAnn discuss how hard it can be to give yourself permission to change careers.
[24:46] Maria discusses how delegating early in her business created value and allowed her to reach greater heights.
[33:41] Maria shares how she weaves her fashion design experience into her interior design business.
“The path and life which you're presented with or the career path or the profession that you dedicate your life to, isn't always where you will end up, and that's okay. In the end, it truly will work out—whatever your passion is.” -Maria
“It does seem like a significant process to actually ultimately give yourself permission to walk away from one race to another.” -LuAnn
Homebodi Designs was born as Maria transitioned out of the fashion design industry and navigated through COVID-19 spending lots of time at home. It was during that time that she became a true “homebodi” and noticed the importance of being happy with the design of your home and spending time with the ones you love.
Maria's background in fashion design and working within the industry over the past five years provided her with a seamless transition as she decided to enter into the world of interior design. The principles learned from the industry created a firm foundation for her newest venture and her own business. It has given her a new found passion for design and a new identity as a designer.
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
02: The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy
707 Rachel Moriarty: Authenticity and Visibility in Your Interior Design Business
Today With Terri Taylor:
Welcome to a Well-Designed Business. For today’s sponsored show, I’m excited to welcome back Terri Taylor, creator of the Interior Design Business Academy – an education and coaching resource that provides a unique mix of business strategies and systems along with powerful positive mindset practices to help interior designers create meaningful success.
Today, she is giving us an inside look at her upcoming Design Biz Summit—a 3-day event to help designers shake their mindset breaks and develop the skills to know their worth, charge it, and deliver on it. She’s also sharing her insights on the importance of having the right money mindset—and what you can do to stop undervaluing and undercharging.
Pick It Apart
[1:03] Terri discusses how our money mindset forms when we are children and impacts the way we function in our business.
[3:11] Terri talks about the money mindset of the luxury client.
[18:30] Terri and LuAnn talk about the importance of learning both mindset and skills.
[29:29] Terri breaks down why you need to be able to create budgets for your client.
[47:43] Terri discusses the Design Biz Summit and what you can get if you sign up today.
LuAnn Nigara and Terri Taylor's Ah-Ha Moments
“I realized quickly that if you didn’t shift your mindset about what you thought was possible, all the checklists and contracts and lists and scripts we develop to make it easier are no good because you don’t believe it can happen.” -Terri
“You can’t attract what you resent.” -Terri
“It's interesting, because successful super uber-successful people do have similar characteristics and traits, in the way they run and manage their entire lives, to your point of making time for creativity, making time, for space for travel, for all of that stuff, they are not necessarily working 90 hours a week, right? They understand when to work, when to create when to you know, dream, when to take care of themselves, when to do all the things.” -LuAnn
More About Terri Taylor
Terri Taylor is an award-winning interior designer turned business coach who teaches and mentors designers on how to create thriving businesses and own their worth.
Terri has more than 30 years experience in the interior design and construction business. She’s been featured in regional and national design publications and is a sought-after guest speaker at national and international events.
She speaks on a number of topics related to the business of interior design, including business practices, sales, marketing, mindset, leadership, success, and personal growth.
As host of the Interior Design Business Podcast, Terri brings her clear, proven, and repeatable step-by-step “recipes” for attracting ideal luxury clients along with her overreaching attitude of gratitude, abundance, beauty, and joy for creating long-lasting and meaningful success, to a growing audience of interior designers each week.
In 2009, Terri created the Interior Design Business Academy – an education and coaching resource that provides a unique mix of business strategies and systems along with powerful positive mindset practices to help interior designers create meaningful success.
Over the past 10+ years, Terri has coached hundreds of designers to grow their businesses to 6- and 7-figures with grace and ease. She’s known as a straight-talking ‘technical expert’ when it comes to streamlining your design business.
Her value-packed events and coaching programs are all designed to move you and your design business to whole new levels of getting paid what you deserve.
Terri connects with heart-centered designers to help grow their business strategy, accountability, and profitability - all while undergoing a beautiful personal transformation.
Connect with Terri Taylor
Other Shows Mentioned:
#548: Terri Taylor: Calculating Flat Fees & Budgets
#602: Terri Taylor: Interior Design Business Academy 2020 Summit
#763: Power Talk Friday: Terri Taylor- The Real Deal and Charging Your Worth
#829: Power Talk Friday: Terri Taylor- Fly the Plane While You Build It!
#865: Power Talk Friday: Terri Taylor: The Real Deal When Working with Contractors on a Remodel
Today on A Well-Designed Business, I am joined Jessica Bantom, interior designer, color consultant, and DEIB practitioner. This is Part Two of our conversation on how to become a culturally competent designer, and we are going even deeper.
In this conversation, Jessica walks us through the six habits of a culturally competent designer—the same habits outlined in her new book, Design for Identity: How to
Design Authentically for a Diverse World. Listen now to learn more about each of these habits and how you can incorporate them into your routine and be a part of this phenomenal shift in the industry.
[1:58] LuAnn and Jessica discuss the first habit of culturally competent designers: Take accountability, especially during the design process and through inclusive leadership.
[10:25] Jessica explains the second habit: Ask questions. She says this step is about creating a space for conversation, which should be established at the beginning of a project.
[17:58] LuAnn asks Jessica about the third habit: Seek knowledge.
[25:26] Jessica shares that the majority of her book, Design for Identity: How to Design Authentically for a Diverse World, is about the critical fourth habit: Talk to customers.
[34:44] LuAnn and Jessica expand on the fifth habit: Believe people, and why this habit should not be overlooked.
[41:00] Jessica explains the sixth and final habit: Share experience, saying that culturally competent designers need to set the tone, create the space, and model the behavior of sharing experience.
“All of us need to adopt these habits. So that there is no one outlier in the team or in the organization that is the one speaking up. It becomes a normal part of conversation. And when a point is raised, it can be something that can be can be discussed more broadly.” – Jessica Bantom
“The entire culture of the company has to be a place where you allow people to express their points of view.” – LuAnn Nigara
“When it comes to identity, and representing cultures and identity, and it's in an authentic way, that does require getting other viewpoints and perspectives..” – Jessica Bantom
“There is this expectation that we can't start talking about difference until we bring people of different backgrounds into the organization. That is not true. Because, like we said, there is information available and accessible to of us. And it is also not the responsibility of those people to come into a firm and educate their peers.” – Jessica Bantom
“We have to be willing to engage with customers, because we are the experts on design, but they are the experts on themselves.” – Jessica Bantom
“These are principles, these are ideas, these are things that we should be doing to be better humans. However, if that's not enough to get your mojo going, understand this is your business. Your business is going to dramatically change over the next five-to-ten-to-fifteen years.” – LuAnn Nigara
Jessica Bantom is a Diversity, Equity, Inclusion & Belonging (DEIB) practitioner and workplace strategist whose goals are to help organizations develop customized strategies for transformational change and to enable individuals to take immediate action to become more inclusive. Author of Design for Identity: How to Design Authentically for a Diverse World (coming in April 2023), she is a skilled management consultant with over 20 years of experience, a compelling speaker, and a certified facilitator and coach with a passion for helping people and organizations activate the values of DEIB to become more culturally competent and thrive in our increasingly global economy.
Jessica is a proud alum of the University of Virginia where she earned her undergraduate degree and Marymount University where she earned her Masters. She is certified as an Associate Diversity Coach through the CoachDiversity Institute’s Executive Certification in Diversity Coaching program in collaboration with the Howard University School of Business and holds a certificate in Diversity and Inclusion from Cornell University. In addition, she is a Certified Change Management Professional (CCMP), Prosci Certified Change Practitioner, and Change Management Advanced Practitioner (CMAP) with a specialization in Design Thinking and Innovation from Darden Executive Education at the University of Virginia.http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Today With Jenna Gaidusek:
Today on A Well-Designed Business I am joined by Jenna Gaidusek, Director of Community and Education at Mydoma Studio. Jenna is a talented designer, founder of the Interior Design Playbook (formerly eDesign Tribe) Facebook community and creator of eDesign U, an online school dedicated to providing designers with the knowledge and tools needed to succeed in the eDesign industry.
Jenna doesn’t want you to go it alone as a designer, which is why she joined forces with Mydoma Studio and created the Virtual Assistant Certification program.
Listen now to this sponsored episode for all the details about this amazing new resource available only through Mydoma.
[3:07] Jenna explains what a virtual assistant is and how they help businesses.
[4:47] LuAnn and Jenna discuss the need for virtual assistants, especially for designers, and why Jenna and Sarah Daniele from Mydoma partnered to create a certification program specifically within the Mydoma Studio platform.
[11:00] LuAnn identifies the ideal candidates for this course.
[14:41] Jenna explains what candidates need to do to get started in the certification program.
[15:50] LuAnn asks Jenna about common tasks VA’s will complete and different ways they can collaborate with designers after this training in both the project management and rendering.
[19:29] Jenna and LuAnn discuss the benefits of having a VA certified in Mydoma Studio, including access to Mydoma, training updates, and access to the community for a year.
[28:11] Jenna explains how the week-long course is structured and how to apply.
“Virtual assistants are basically like your right hand, man. They can help you streamline your process, take the things off your plate that you just don't enjoy doing, but they thrive on…[doing] the things that you don't love to do, and it makes a great partnership.” – Jenna Gaidusek
“There are people that might not be designers that are so perfect for this role as a VA that it just fits and it just clicks and we need you as designers to be our other half.” – Jenna Gaidusek
“‘This is a tremendous benefit, that if I recognize the value that Mydoma Studio can be to my business—to my back end, to my operations and my system, but I mentally don't have the capacity, whether it's actual intellectual capacity or physical capacity timewise…[Now there is] somebody that I can pay to put my projects in to get everything done.” – LuAnn Nigara
“I believe if you have an organized brain, we can teach this to you.” – Jenna Gaidusek
Jenna is a talented visual communicator and interior designer with a passion for creating beautiful and functional spaces. She made the decision to leave her corporate interior design career in 2015 to launch her own online interior design business, which quickly gained traction and became a successful venture while she was living in New York City.
She began sharing her work on social media, and other designers frequently reached out to her with questions. During this time, Jenna noticed a lack of information and resources available for eDesign, which was not yet a popular concept. To meet this demand, Jenna founded the eDesign Tribe Facebook community, which quickly grew into a thriving platform for designers to connect and learn from one another (now called the Interior Design Playbook).
With a continued need for education in the field of virtual design communication and business development, Jenna created eDesign U in 2018, an online school dedicated to providing designers with the knowledge and tools needed to succeed in the eDesign industry.
Jenna also recognized the need for a more user-friendly and affordable 3D rendering program and embeddable shopping list for designers. In response, she developed a cutting-edge platform that provided just that. This platform was quickly embraced by designers and became a game-changer in the industry.
In 2022, Jenna's efforts and dedication to eDesign were rewarded when her eDesign Tribe community and all associated entities were acquired by Mydoma Studio. This acquisition provided designers with an unprecedented level of resources and support, allowing them to render their designs and manage their projects with ease.
Jenna's innovative and forward-thinking approach to eDesign has had a significant impact on the industry, and her contributions have been widely recognized. She continues to be a thought leader in the field, and her passion for helping designers succeed is an inspiration to all who work with her as the Director of Community and Education with Mydoma and continues to work as a practicing virtual interior designer.
Connect with Jenna Gaidusek
Virtual Assistant Certification
Get 20% off Mydoma for 3 months!
A Big THANK YOU to Today’s Podcast Sponsor:
This episode is sponsored by Mydoma Studio
#91: Sarah Daniele – Co-Founder & CEO of Mydoma Studio
#555: Sarah Daniele: 19H The Blueprint, Create Resiliency in Your Business
Welcome to A Well-Designed Business. Today we’re traveling outside the country. My guest Christina Richardson from Christina Richardson Interiors. Christina is a Scandinavian native who grew up on the charming coast of Northern Sweden. After moving to the U.S. with her husband and two daughters, Christina earned her interior design degree from the New York Institute of Art and Design. With 20 years of interior design under her belt from Sweden, Christina has learned a lot in the business of starting over in another country. She is here to share the “musts” of what she learned you should do if considering taking projects in another country.
[5:00] Christina shares her experience coming to the U.S. and becoming an interior designer.
[9:10] How Christina got clients being from a different country and not knowing anyone.
[15:27] What to think about if you are in the U.S. and want to start a project in a different country.
[20:20] Christina explains the Vienna Agreement.
[34:42] Tips on vetting a contractor when you are doing an out of country project.
[44:05] Christina explains how things work when there are cultural differences.
“People like you give newer designers hope where you go through the stages of fear, but you plow through,” - LuAnn Nigara
“It’s important for everyone to know about the Vienna Agreement
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
#638: What Would Lu Do?: Processes and Contracts: They Aren’t Made to Be Broken
#789: Flashback Friday: Michelle Wiebe: Breaking into New Construction as an Interior Designer
Today With Traci Connell:
Today’s show is sponsored by Traci Connell’s free masterclass The Reveal which begins on September 11, 2023. Traci joins us once again to share all of the ways you can work with her in The Gloss, including her free masterclass The Reveal where she “reveals” all of the secrets and shortcuts she has learned in the interior design industry. This is a five-day, one-hour-per-day event.
In The Reveal, you will learn the strategies Traci teaches designers to hit one million in revenue. This FREE course is for any interior designer who wants to reach the next level. Who wouldn’t that be, right?
Traci and I also discuss all of the valuable ways you can work with her in The Gloss. She uses her own four-pillar framework; More Purpose, More Precision, More Profit, and More Prestige to help designers achieve more wealth financially, mentally, and personally.
This #smartlady continues to offer up her shortcuts and expertise in everything she has learned on her way to building her multimillion-dollar design firm. Listen in to learn how to join The Gloss and get on The Reveal waitlist.
Pick It Apart
[12:48] Traci explains her two main keys to leveling up and creating wealth in your business.
[16:00] How do you prevent clients from sourcing online after you have sourced things for them?
[25:46] Traci talks about the new contingency fee that she has implemented.
[34:54] How joining The Confidential can build your business.
[39:38] Traci shares her programs and how you can work with her.
LuAnn Nigara and Traci Connell's Ah-Ha Moments
“Wealth doesn’t necessarily mean money. It’s not about being rich, but having a rich life.” - Traci Connell
“We always say on the show, if you tell me ahead of time what the agreements are before we sign, I am a grown up and can decide whether I want to proceed. There are no hard feelings because everyone knows the deal from the beginning.” - LuAnn Nigara
More About Traci Connell
Since founding her eponymous firm, award-winning designer Traci Connell is an expert in delivering tailored interiors that are as luxurious as they are livable. With her keen eye for design, space planning and art, Connell brings understated glamour and elegance to a vast range of high-end residential interiors, commercial projects, vacation homes and custom site-specific requests. Her inspiration is attained from her explorations of the world of design, travel, art, nature and culture.
With a renewed appreciation for transforming homes into an ease of escape, Connell breaks through predictability with art curation, cutting edge technologies and custom artisan talents, weaving in special, unexpected elements into every design project. As one of the most trusted design firms in Dallas, she delivers an expertly perfected, streamlined system of service that simplifies and organizes the design process. Her impeccable eye for space planning and design, combined with the team’s in-depth knowledge of project management, proves invaluable for clients ranging from busy young families to empty nesters and those seeking vacation homes.
Connell’s philanthropic work within the Dallas design community includes the Dwell with Dignity “Thrift Studio” fundraiser, a design project aimed to raise money to combat homelessness in the city of Dallas and surrounding areas. She is currently serving on the ASID Texas Community Board.
Traci Connell Interiors has proudly been named a Kips Bay Decorator Show House Designer of 2021, D Home Best Designer in 2018, 2019, 2020 and 2021 and has been included on the Luxe Interiors + Design Gold List in 2018, 2020 and 2021. The firm’s work has been recognized in national and regional media publications including Luxe Interiors + Design, Wall Street Journal, Traditional Home, Modern Luxury Interiors, D Home and AD Pro among many more.
Connect with Traci Connell
Attend the free masterclass - The Reveal!
Other Shows Mentioned:
#525: Traci Connell: Take Your Business from Setback to Success
#554: Power Talk Friday: Traci Connell: Buy Wholesale for Profit
A Big Thank You to Today's Sponsor:
Today’s show is sponsored by Traci Connell and her free course, The Reveal.