Today on A Well-Designed Business, I am joined by Emmy Marek of Emmy Couture Designs, an award-winning full-service interior design firm based in Scottsdale, Arizona, and serving clients nationwide.
In 2016, after working for both an architectural design firm and a luxury design-build firm, where she became fluent in creating custom homes, Emmy decided to go into business for herself, opening Emmy Couture when she was only 26 years old. Since then she has spent her time growing her luxury design firm and growing her family.
Now, with two children under the age of five and projects all over the country, Emmy is a study in balance, efficiency, and organization. But she won’t take all the credit. She says it takes having a good team at home and at work is key to making it all happen. Emmy and I are discussing how she manages everything, how she finds time for herself and the relationships that mean the most to her, and why she is driven to do it all.
[2:01] Emmy talks about being a young entrepreneur—starting Emmy Couture when she was only 26 years old and having two children within the next five years.
[6:22] LuAnn asks Emmy what drives her to want to build this luxury design firm during this season of her life with young kids.
[16:29] Emmy speaks about her business growing organically and mainly through referrals, but LuAnn reminds her and everyone listening not to neglect the importance of intentional marketing.
[20:35] Emmy tells LuAnn about her design philosophy and how it crosses many aesthetics according to her individual client’s tastes.
[27:32] LuAnn and Emmy discuss the importance of staying organized and the systems Emmy uses in her business, including how she uses Mydoma.
[33:22] Emmy shares some of the ways she takes care of herself and her relationships.
[42:05] LuAnn and Emmy discuss the importance of knowing your worth and how that ties into the way you run your business.
“Your dreams can always happen if you have a good team. So whether your team is inside your business, or your team is at home, it takes both to be successful.” – Emmy Marek
“You must be intentionally marketing, especially the machine and the empire that you're building. And don't overlook it and don't take it for granted.” – LuAnn Nigara
“It is a struggle of staying organized and staying on top of things. And so you really have to be in your organized niche—keeping everything on track.” – Emmy Marek
“There are ways that we can show appreciation and give value and support the people that work for us. Because, by the way, we need them.” – LuAnn Nigara
Emmy Couture Designs is an award-winning full-service interior design firm based in Scottsdale, Arizona, and serving clients nationwide. We specialize in custom homes and whole-home renovations that blend fashion-forward style with unique creativity and livable luxuries.
With a strong background in architectural interior design and construction management, our team ensures that your complete design experience is rooted in confidence and destined for drop-dead gorgeous results.
Emily is the lead creative visionary at Emmy Couture Designs. With over 10 years of experience in the luxury residential and boutique commercial design industry, her in-depth knowledge and expertise lead clients on a beautiful design journey.
After graduating Summa Cum Laude with a B.S. in Interior Design from Northern Arizona University, Emily spent many years at an architectural design firm and a luxury design-build firm, where she became fluent in creating custom homes.
In 2016, Emily decided to channel her experience and impressive portfolio into a firm of her own: Emmy Couture Designs. In addition to her fashion - forward style, she stands out in the industry for her extensive experience designing interior architecture and managing large construction projects.
This translates to award-winning interiors where every detail is polished, elevated, and contributes to an incredible daily experience.
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