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A Well-Designed Business® | Interior Design Business Podcast

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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Now displaying: Page 1
Oct 3, 2023

Today With Lorna Gross:

Today on A Well-Designed Business, I am joined by Lorna Gross, owner of Lorna Gross Interior Design. After finishing two business degrees and leading a very successful life in corporate America, Lorna ended up disappointed and unhappy. Even as successful as she was with winning awards and being up for a promotion. It was time for her to pivot. Lorna and I discuss the art of pivoting, how to recognize when you should, and how to confidently execute it.

Pick It Apart

[2:40] Lorna starts us off with her background and growing up.

[8:00] Lorna talks about her journey to discover what she is supposed to be doing for a living.

[19:30] The importance of taking the time go sit in silence with yourself.

[28:50] Recognizing the signal of when people complement you or tell you you have a knack in something.

[50:10] Lorna’s plans including her podcast, a streaming service, book, and more all in addition to her interior design firm.

[51:30] Lorna expands on how everyone has different seasons in their lives.

[58:40] The importance of asking yourself what YOU want.

LuAnn Nigara and Lorna Gross's Ah-Ha Moments

“I believe the universe does these things to us to get us to make a different move.” - Lorna Gross

“I am believer that everything is for a season. The key is recognizing when that season is over.” - Lorna Gross 

“You have to risk failure to get to the next thing you should be doing. Sometimes it will take you several times, sometimes it will take one time. As long as you’re not stuck in the season you shouldn’t be in.” - LuAnn Nigara


More About Lorna Gross

Currently based in the Washington, D.C. metro area, Lorna Gross’ Louisiana and New York roots inspired
her signature blend of warmth and elegance. Her flourishing design firm, Lorna Gross Interior Design, creates homes that perfectly reflect those who dwell within. Equally comfortable hosting a five-course dinner on fine china or a raucous crawfish boil, Lorna
is a consummate hostess and expert entertainer. She is adept at public speaking and easily draws in a crowd with her innate kindness and relatability.

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