I am very happy to announce that I have my buddy Sandra Funk from House of Funk! If you are a returning listener you will know exactly who Sandra Funk is because you know she was on the show on episode 3. You have heard me mention her on the podcast several times over the past year. The reason why you hear me mention her so much is I just admire so much how she runs her business. So often I have other guests on the show that I admire the same way but I don’t see it head on and day to day. So, when I want to make a point or mention her it’s because I see her work up close all the time.
If you are new to the show this is all new information. Sandra Funk is the founder and principal designer of House of Funk. It is a full-service firm with offices in New York City and Montclair, New Jersey and they also have e-funk, their online option for interior design. The thing about House of Funk is that they are fully dedicated to living purposefully and authenticity. House of Funk supports charitable organizations such as Charity Water and the Junior League. Both organizations empower women. Why is Sandra Funk back today? Sandra has rebranded her firm after ten years in business. She has taken a pivot and did some soul searching. We are going to talk about that a little bit.
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Welcome back to another power talk Friday! Kimberley is a full service, luxury interior designer and she has offices in Canada and Los Angeles and is the founder of Business of Design. Business of Design is a dynamic platform for interior designers who want to run more profitable businesses.
The number of resources that Kimberley has available for you at the Business of Design platform is unbelievable. She is also an author of several books. If you would like the full back story on Kimberley, please go back to episode 112 on this podcast. Today she is going to talk with us about the flat fee demons! She is an expert at pricing your project and positioning your firm and projects for maximum profitability. I have to let the cat out of the bag! Kimberley is starting her own podcast!
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March 9th Webinar - Win The Flat Fee Game:
Welcome back to another Well-Designed Business! If you are a first-time listener and just now finding our show thank you so much for tuning in! On the show, today Sarah Wilson is with me. Sarah is an interior designer located in Redlands, California. She has just hit her two-year anniversary in business. She is a designer with a degree from the designer institute of Design and Merchandising in Los Angeles.
Today you are going to learn why and how Sarah left a career as a software quality engineer to pursue her passion in interior design. While she was attending FDIN she participated in different chairing styles where she created a chairing style that she intends to one day bring to market. Color is one of Sarah’s passions and encourages clients to use bold colors in their spaces.
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Glen Peloso will be joining me today on A Well-Designed Business. Glen is one-half of the Glen and Jamie of the Peloso Alexander Interiors. Each Glen and Jamie are successful interior designers some twenty plus years each and in 2013 these two respected designers came together to co-found Peloso Alexander Interiors in Toronto.
Following their merger, they launched their brand “Glen and Jamie Designer Collection” which is an upholstery line that is now available in stores nationwide. They have both appeared in both print and television in North America and internationally, HGTV and Food Network. They are regulars as design experts for the Merrel and Dennis Show, Global Morning Show, Breakfast Television Toronto and CHCH Morning.
They are also regular design columnists for national papers like the Toronto Star and are national contributors to a variety of national and international magazines. Glen and Jamie serve as design directors at Toronto’s largest attended festival, Buscar Fest. They were recently honored by being appointed ambassadors to the peer project, a non-profit organization that assists youth mentored by youth. They maintain two boutique locations and somehow, they run a full-time interior design firm with a staff of ten!
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It’s another episode of power talk Friday! I have Jim Riviello with me today! Jim is the founder of Leadership X University, LXU. He is a speaker, team development coach as well as the author of “There Must be a Better Way”. His latest book is called “Rivelations for Business Professionals”. Jim and his team provide business leadership and growth tools to help you accelerate yourself as an individual, a team leader, home owner and team development. He comes from his own experience and has been in our shoes. He shares his own personal stories and this one of the reasons I was attracted to Jim and his team.
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Today is the one year birthday for A Well Design Business! IT’s been quite a journey with so many challenges and victories along the way. It’s like the best roller coaster you have ever been on. For the one year birthday show I have been thinking “what should I do?” I wanted it to be different from regular scheduling. I remembered what I did for the 6 month show and for the 100th episode and I decided I can’t do what I did on those shows again.
Then I was listening to Natalie Eckdahls BizChix Podcast. It’s a great show! It has lots of insight on how to run a business. While Natalie is a great business coach for anyone on any level she seems to really speak to “solos” and the struggles of solos. Natalie just celebrated her 3rd year on air and for that episode, she invited someone to interview her. I love that idea! So, I snagged and copied the idea.
Today I have invited Carol Cox to be my interviewer. Carol is the creator of “Speaking your Brand” which provides mission-driven entrepreneurs and organizations with communications and media training. She helps them excavate their stories and core messages and create a breakthrough brand and signature talk that grows their business and influence. Carol also teaches business and marketing at a university and during election seasons she serves as a political analyst on TV news.
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A Making of a Well-Designed Business
I have two dynamos in the marketing and PR world, Ann Feldstein and Jennifer Powell Tumpowsky of Moxie Marketing and Communications. We are going to talk today about how to be prepared to work with a PR marketing firm and what you can expect them to help you with if you do hire one.
But first a little background on these two accomplished women. Moxie Marketing and Communications is a New York-based public relations marketing firm representing interior designers, architects, manufacturers and brands in the interior design industry. Founder and President, Ann Feldstein and her partner, Jennifer Powell Tumpowsky have twenty plus combined years of industry specific experience. Ann, throughout her career, has worked on high-end brands and for fifteen years she was the Vice President of Communications at Kravet Inc. At Kravet, she focused on B2B marketing and PR, media and event planning and was a part owner of CrossFit Sanctuary.
Jennifer is a native of High Point, North Carolina and her passion for the design industry and deep understanding of marketing makes her a valuable asset to their clients. Jennifer joined Moxie in April of 2016 after she also spent time at Kravet Inc. Jennifer was at Kravet for seven years and was the Director of Communications and oversaw the development of strategy, implementation of social media, copyrighting, public relations and assisted with events, product launching and media planning. Jennifer has visited every major design center in the country. She speaks to designers large and small about the power of social media and the importance of marketing in the interior design industry.
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We’re back with another power talk Friday! I’m happy to announce that I have Charlotte Safavi with me today. Charlotte is a London born, Oxford University-educated writer and stylist. She has written for national shelter magazines such as Better Home and Gardens, Traditional Home, House Beautiful, HGTV magazine, Southern Living, New York Cottages and Gardens, Lux Interiors and Design, Southern Home and many more.
I am looking at this list that Charlotte has been published in and think of how many times I have read those same lists for each of the interior design guests we have had on the show. Today we are going to look at it from the other side, the writer side.
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www.instagram.com/charlottesafavi
Today on the show I have yet another fabulous business coach who specializes in our industry! Michele Williams is with me! Michele is the founder of Scarlet Thread and Consulting in Atlanta, Georgia. Today we will learn about Michele’s background which includes the financial software industry as well as a business in soft window treatment fabricator. She also has a BS in business administration, a diploma in Christian life coaching and she is one of the few certified profit first coaches in the United States.
Michele was also the communication director and editor in chief of the Drapery and Designs Professional Magazine from 2009 to 2012. She is a member of The Design Collective in Atlanta, the Designers Work Club Council and the Window Covering Association of America. After talking to Michele I realized that there are so many things I could talk with her about but after we talk about her background a little bit we are going to pull apart work scheduling and chunking our day to have more productivity.
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On the show, today it is kind of a departure for the podcast because I am going to be speaking with an interior design student: Ashleigh Esprit. Ashleigh is a student Gwinnett Technical College in Atlanta, Georgia and she is working on her associates degree in interior design. She will complete her associates degree in the spring of 2017 and then attend Brunel University in the fall to get her masters in interior design. She has had great success in her internships and working with a great company, Sherwin Williams. She is very passionate about design and very passionate about her colleagues. She has started a blog, The Life of an Interior Design Student. In the interview, you will learn how Ashleigh and I came to know each other and what I have learned about her to make me respect her.
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The Life of an Interior Design Student
On this power talk Friday I am happy to say that I have Heather Ann Havenwood! Heather Ann Havenwood is the CEO of Havenwood Worldwide. She is the head chief sexy boss, she is an entrepreneur and a top authority in internet marketing, business strategies, and marketing.
What I found that is very interesting about Heather is that she started her first online business in 1999. If you think about that in 1999 nobody really had computers in their homes. In 2006, she took a company that she developed and grew it to an online marketing, publishing company from ground zero to over one million dollars in sales in under twelve months!
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Sexy boss: How the Empowerment of Women is Changing the Rule Book of Sex, Money, and Success
The Win with Heather Havenwood
I have Paula Grace with me today! Paula Grace comes to interior design as a second career. Before coming to interior design, she earned master degrees in clinical social work and business administration. She held a directorship in a large behavioral health program and was a senior instructor at the graduate level in a prestigious university medical center. This is exactly why I was so intrigued to bring Paula on the show! In addition to designing interiors, she also designs furniture and area rugs which are available to the trade. Paula Grace also consults and shares her knowledge with us her design colleagues on how to build strong professional relationships with clients, staff and vendors.
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