Today on A Well-Designed Business, it’s Power Talk Friday. I am sitting down with Michelle Clayton, the Brand Strategist, and Designer behind Let Her Fly, a studio for successful women who are ready to level up and look like the pro they are. Michelle wanted to come on and first of all, give us some great actionable branding tips, but also to debunk the misconception that using Fiverr or Pinterest for your logo is a good idea. Spoiler alert, it’s not. Michelle will explain why and what you should be doing for your brand.
[3:25] Michelle tells us the first place we should turn to when considering a rebrand.
[14:58] Michelle explains the difference between your brand logo made from someone on Fiverr compared to a professionally made logo.
[30:45] Michelle and LuAnn discuss brand consistency among all of your platforms.
[39:49] Additional actions you should skip when formulating your brand.
[46:20] Michelle explains that re-branding or tweaking your current brand doesn’t mean changing yourself.
“If you present your brand one way on Instagram, and a completely different, or old, way on your website and they just don’t line up, it’s a hard no for me.” - LuAnn Nigara
“People need that consistency in their brand across all platforms, whatever that is for your business.” - Michelle Clayton
“You need to make it easy for people when they are checking you out, and give them the path of least resistance.” - Michelle Clayton
“Everyone has a brand and the beauty is you can love and keep developing the one you have or if it isn’t working for you anymore, you can always change it.” - Michelle Clayton
Michelle Clayton is the Brand Strategist and Designer behind Let Her Fly, a studio for successful women who are ready to level up and look like the pro they are. She captures their personality and expertise in a clear, cohesive brand that feels just like them and attracts more ideal clients, so they can confidently go after their next big thing.
With a design degree and 30 years in the industry, Michelle’s experience ranges from in-house art departments to non-profits to two of Calgary’s largest advertising agencies. Through, Let Her Fly, she now brings that same level of expertise and eye for detail to entrepreneurs and small businesses.
Michelle loves helping women create a brand that looks as professional as they are—one that fits like their favorite t-shirt and attracts more ideal clients. She knows first-hand the insecurity that comes from outgrowing your brand, and the positive impact the right one has on your confidence and your bottom line.
Through strategic design, insightful articles, guest interviews, and online and in-person workshops, she breaks down the mystery of great design, the difference it makes, and how everyone can build a brand that feels good and delights their audience.
In 1995, Michelle traded Southern sweet tea and lightning bugs for true love in the Great White North. She speaks fluent American and Canadian, accurately using “toboggan” in either context. Home is in Calgary with her husband, two teen daughters, a hairy rescue pup, and a bottomless London Fog.
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