Welcome to a Well-Designed Business. It’s common for business owners to feel burnt out, lost, overwhelmed, or unsure of where to go next. Today, Renee Bush of Tandem is sharing her insights on how to reignite the spark when you just don’t know how to move forward.
[14:21] Renee shares why creative businesses are so different from other industries, and why inspiration matters to us.
[26:33] Renee discusses the value of having a “north star” guiding you in your business.
[30:59] Renee breaks down the three pillars of taking control of how your brand is perceived.
[35:40] Renee and LuAnn discuss how to attract clients that align with your values.
“I started figuring out that we need to solve all of this first and create a North Star that then we can use to make decisions. That really set me on a path of helping designers figure out their North Star. Who am I? What do I want? Why do I do what I do? How do I do it? What's my superpower? Who am I trying to work with? All these key things that then become that Northstar business framework that then we use to make decisions.” -Renee
“When we have the right client, who is excited to follow our process because they see our value, that brings profitability. They go through the process the way we ask because they get it.” -Renee
Tandem designs premium brands and solves strategic business problems for interior designers. Everything they do is centered on a strategy to help differentiate you in the market and to define and serve your ideal client. Their goal is to help you identify and define who you are as a business and to give you all the tools and resources you need to manage your premium brand effectively.
Working in the design industry for the last decade, Renee initially ran and managed a multi-disciplinary graphic design studio and helped build it from the ground up. From there she began working at Studio McGee as the Director of Design Operations where she worked to build out and refine all of the design operations and processes. It was there that Renee found her love for the Interior Design industry and her driving purpose of helping creative entrepreneurs succeed using quality branding, strategic thinking, and streamlined processes.
Renee has worked with dozens of interior design entrepreneurs to strategize, problem-solve, and refine their brands and business operations. Some of her clients include Boxwood Avenue, High Street Homes, Light & Dwell Interiors, Susannah Holmberg Interiors, and more. With her experience in the design world and a Master's in Business Administration, Renee excels at getting straight to the heart of any issue and always has a creative solution up her sleeve.
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