Today on A Well-Designed Business I am joined by Stacey Brown Randall, a business referral whiz who is here to help us understand referral marketing strategies and to share her methods of generating referrals naturally—without manipulating, incentivizing, or even asking.
Stacey is the host of the Roadmap to Referrals Podcast and the multiple award-winning author of Generating Business Referrals Without Asking, as well as my co-author in A Well-Designed Business – The Power Talk Friday Experts (volume 1).
In this episode we talk about systems and strategies, the client experience, and how to find key referral moments throughout your interactions that will make you the designer your clients refer over-and-over again.
Pick It Apart
[3:40] Stacey explains her approach to getting fabulous referrals and how it’s different then what most of us were taught.
[11:56] Stacey speaks to the referral ecosystem and why having a process and a strategy works.
[18:55] Stacey and LuAnn discuss the importance of seeing things from the client’s perspective as they move from new to active to alumni.
[28:37] Stacey advises to create an expectation map to guide everyone through the client experience.
[35:00] LuAnn talks about the vortex phase of a project that is full of pain points for the client and Stacey’s role in helping to remedy that with her advice.
[43:27] Stacey talks about how following her process led one of her coaching clients to both of their largest referrals to date.
LuAnn Nigara and Stacey Brown Randall’s Ah-Ha Moments
“I want referrals to, just as much as the next person, but I don't want to feel awkward and uncomfortable, and feel like I'm off brand by trying to generate them.” – Stacey Brown Randall
“‘Natural’ doesn’t mean no work.” – LuAnn Nigara
“You have to understand what's going through the mind of your client in each of the stages as they move from new to active to alumni.” – Stacey Brown Randall
“I believe you deserve referrals. But you aren't owed them.” – Stacey Brown Randall
“Just like you can design a room, you can design a business that generates referrals.” - LuAnn Nigara
More About Stacey Brown Randall
Stacey Brown Randall is the multiple award-winning author of Generating Business Referrals Without Asking, host of the Roadmap to Referrals podcast and national speaker.
Stacey teaches business owners how to generate referrals naturally… without manipulating, incentivizing or even asking.
She has been featured in national publications like Entrepreneur magazine, Investor Business Daily, Forbes, and more. She is also the co-author of Luann Nigara’s book, A Well-Designed Business – The Power Talk Friday Experts (volume 1).
She received her Master’s in Organizational Communication and is married with three kids.
Connect with Stacey Brown Randall
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