A Well-Designed Business® | Interior Design | Designers | Business |Interior Design Success

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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A Well-Designed Business® | Interior Design | Designers | Business |Interior Design Success


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Dec 13, 2017

Welcome to today's show! We really have the most amazing surprise for all of you today- we have Syd and Shea McGee, of Studio McGee on the show with us! Shea was on the show about a month ago, (episode #236) where she talked about how Studio McGee was created in a spare bedroom and then, after many late nights of brainstorming and sharing their dreams, Shea and Syd decided to turn what was a small business for a stay at home mom, into something way beyond that.

Today, you will hear Shea discuss how she always knew that she wanted to do high-end Design. She also talks about two business decisions that Syd was instrumental in making very early on, which allowed them to attract the kind of client that they really wanted to work with and she explains how Syd has also really helped her to approach certain problems in business with the right perspective.  Listen in to find out more about this dynamic duo and their approach to running a really successful business.    

Studio McGee has been featured in House Beautiful, Domain Home, Design Sponge, Apartment Therapy, SMP Living and One Kings Lane, as well as many others. This show will also appear as a video on LuAnn's Youtube channel. (Go to Youtube for A Well Designed Business.) Listen in today and experience the really tangible love, respect, and admiration that these two have for one another and discover how Shea's dream to build a Design Empire is fast becoming a reality.

Show highlights:

  • What was going on in Syd's mind when they made the decision to move to Utah.
  • Shea explains how Syd got involved bringing his really valuable perspective to the business.
  • How Syd managed to figure out a way organize the operations side of their business by assessing the problems and then finding solutions.
  • How Syd managed to streamline their systems by building their own internal software.
  • Syd's initial focus was really on allowing the Designers to get on with their designing.
  • The sacrifices that they made initially to ensure that there was enough content for their business to grow.
  • The great pay off they've had from consistently investing the time in putting out really high-quality photos on Instagram.
  • How to know when it's the right time to start charging more.
  • How Shea and Syd have pushed each other, to create their Design Empire.
  • The time it took for them to afford to create their own catalog.
  • Attracting the type of clients that they have now.
  • The financial risk that they took and what they put on the line to keep going forward to create their dream.
  • The kind of support that Shea and Syd give one another.
  • How they came to be doing their Webisodes on Youtube.
  • Some of the actionable things that they have done, to really grow their business.
  • All about McGee and Co, a website that they started about a year ago where you can go online and order from their really great product line.
  • It's really demanding to be a very good mom and a great entrepreneur, but it can be done!


Shea and Syd's website:

You can do your purchasing from:

Shea and Syd on Instagram

Shea and Syd on Facebook

Shea and Syd on YouTube

Follow A Well Designed Business on YouTube

For your free offer, from MyDoma Studio, as a listener to the podcast, go to:

Dec 11, 2017

Welcome to today's show! We have Nina Magen, the Principal of Contour Interior Design, on the show with us today. Nina is a very savvy lady, who has a lot going on, on both the business and the Design side. The fact that she is driven is evident in the nine-year rise of her Design Firm and it also shows in the way that she runs her business. Today we talk to Nina about the significant impression it made on her and her business when she was on American Dream Builder TV show. We also talk to her about her staff: how she hires and what she looks for when hiring someone. So listen in to find out more.

Contour is an international, full-service Interior Design firm, with offices both in Houston and Miami. There is a long list of award-winning interiors in the Contour portfolio, which have received recognition from NBC, Bravo and HGTV Networks, as well as acknowledgment for Best Interior Architecture and Best Commercial Interior, by Paper City. ASID also awarded them Best Commercial Interior. The work of Contour has been featured in Rue, Elle Decor, House Beautiful, Interiors Magazine and Lux Interiors and Designs, to name just a few. Listen in today, to find out more about Nina and her approach to running Contour Interior Design.

Show highlights:

  • Nina explains how she came to have such an international team.
  • What Nina does to encourage her team to learn from each other and to think outside of their comfort zone.
  • American design and architecture, as compared with the more modern, forward-thinking European design.
  • Nina discusses her approach and what she looks for when she's ready to hire a team member.
  • The criteria for advancement, that Nina looks for in her team members.
  • What it takes to be a really successful Designer.
  • Nina discusses where her interest in being on a TV show came from.
  • How Nina managed to get onto American Dream Builders TV show in 2014.
  • Nina's harrowing experience on American Dream Builders.
  • How Nina leveraged her life-changing experience on the TV show.
  • Nina's constant growth, personally and business-wise, since being on the TV show.
  • The things that Nina is looking forward to doing, in the future.
  • How to get to be the Designer for celebrity homes.

Connect with Nina:






Go to to find out how MyDoma Studio can help you to run your firm more efficiently. There's a special offer there for you too, as a podcast listener.

Previous shows mentioned on this episode:

Amber Lewis #184

Dec 8, 2017

Welcome to another episode of Power Talk Friday! We have Ashley Faulkes, the CEO of Mad Lemmings with us on the show today. Ashley creates Wordpress websites and he also is an SEO expert, which is one of the main reasons that LuAnn invited him onto the show. She knows that there are many of you out there, wondering about the merits of blogging and wanting to find out how to go about doing it. This is a topic that we really can't seem to get enough information on, so listen in and learn from Ashley, who is an expert when it comes to blogging and creating websites.

Ashley, whose company is fourteen years old, is an Australian who is now living in Switzerland. After skiing one time, on the last run of the day, Ashley fell, twisting his leg and breaking it in thirty-seven places. He then had to spend three days immobilized in hospital, waiting for the weekend to be over and for the surgeons to get prepared to operate. It was well worth the wait, however, and he was also really lucky because they ended up doing a first class job and getting excellent results with his leg. The spin-off of this was that it brought Ashley to blogging, which then brought him to a whole new endeavor, which he became really good at, through getting educated and also teaching. Listen in now, to find out what Ashley has to share with you about SEO and Website Creation.

Show highlights:

  • Ashley's opinion on the difference between a Square Space site and a Wordpress
  • Migrating to a new website with all of your current content.
  • How to attract people to your website, if you're doing the website yourself.
  • Optimising your Home Page and your Services Page.
  • Making a habit of getting reviews on your website for SEO- you can even set up a link for that.
  • Getting onto your local listings, to create SEO links, when starting out.
  • Leveraging social proof, through getting your business listed with The Chamber Of Commerce, or Government Institutions.
  • Finding the biggest bang for your buck, for SEO rankings.
  • How to find out, rather than guessing, if there are any people searching for a particular topic, before writing a blog post.
  • Thinking about reasons that people would need your services, for effective blogging.
  • How to create links to your website.
  • Getting access to Google tools.
  • Using the right keywords for great rankings.
  • Pictures can be worth a thousand words.
  • Using Youtube for great rankings.
  • The value of re-purposing your content.


Ashley's website:

Ashley on Youtube: Mad Lemmings

Previous shows mentioned in this episode:

Lisa Escobar #258

Dec 6, 2017

Welcome to today's show! Our guest for today is Rasheeda Gray, the Principal of Gray Space Interior Design, which is located in the Philadelphia Metro area. Gray Space is still a side hustle for Rasheeda at this point in time and yet in just under two years, she has already had more than twenty projects! You're probably wondering how she has managed to do this, so today she shares three strategies that she has used, to land these twenty plus projects and also her thoughts on what it takes to succeed in the field of Interior Design. Listen in now, to get some really actionable tips from Rasheeda, to fill your pipeline.

Rasheeda holds a Bachelor's Degree in Marketing and International Business, as well as a Master's Degree and she currently works full time, in a corporate position. She also has a husband and two kids. Rasheeda brings her business skills to her Design Firm, so listen in, as she explains how she's managed to achieve as much as she has, in such a short time.

Show highlights:

  • What led to Rasheeda starting Gray Space Interior Design, as her side hustle.
  • Rasheeda is a strong believer in Vision Boards.
  • How Rasheeda managed to obtain her first two projects.
  • The way that Rasheeda made use of social media to get herself known, as an Interior Designer.
  • The magic mix for Rasheeda's success on social media.
  • The secret to Rasheeda's success on Instagram.
  • Rasheeda's way of growing her business intentionally to attain the kind of success that she has, in such a short time.
  • Taking full advantage of any opportunity to speak at events as a great way to get yourself and your business known.
  • What Rasheeda did to get to know five Realtors.
  • All about Rasheeda's Consultation Special for Cyber Monday.
  • Using Loss Leaders to attract more business.
  • How referrals and testimonials have helped Rasheeda to fill her pipeline.
  • The way that Rasheeda leverages her reviews on Howz, to get more business.
  • How Rasheeda found Cheryl and then selected her to be her mentor.
  • How mentorship has contributed to Rasheeda's success.
  • Why it could be tricky to have a mentor from the same area as you.
  • Why it's important to be upfront with your clients about your working a full-time job.
  • The questionnaire that Rasheeda has her prospective clients complete right in the beginning.
  • Assessing the needs of your clients, then providing solutions for them.
  • The logistics of running a Design firm, a full-time job and a family.


To take advantage of the special incentives that are being offered to you, as a listener of the podcast:

From My Doma Studio, go to:


From our newest sponsor, Fresh Books, go to


Dec 4, 2017

Today we have Remya Warrior on the show with us and she's a New Jersey Interior Designer with a Master's Degree as well as fourteen years of experience in the field. She is active in both the WCAA (Window Coverings Association of America), where she is currently the Vice President of the New Jersey chapter, and also in ASID in New Jersey, where she is the featured Tech Talk host. Listen in today, to hear all about what that is and also to find out about Remya's very actionable Seven Step Process that she uses to really knock her networking right out of the park.

Remya really loves to cook for her friends and family and she firmly believes that the kitchen is the heart of the home and it is this that has her specializing in Kitchen Design. Being an active member of the WCAA has led her to her falling in love with window treatments and specializing in that area as well.

On Remya's website, there is a line that says that she helps busy, middle-income families create a home that they love and this is something that LuAnn found very interesting because she really enjoys finding out what makes you, as an Interior Designer, different. LuAnn loves researching and finding out what really sets certain Designers apart, for the purposes of the show, and she points out that your clients also want to find something on your website, that really sets you apart as a Designer.  Listen in now, to find out more about Remya and the really interesting things that she does with her business, to set her apart from the rest.

Show highlights:

  • Koffee Break- the Video Resource that Remya used to have on her website.
  • What Remya learned from doing Koffee Break for two years.
  • What Tech Talk is all about and who Remya has connected with, through doing it.
  • How Remya has really managed to up her game, through doing Tech Talk.
  • How Remya selects the people that she interviews on Tech Talk.
  • You can go to the ASID channel on YouTube, to see the library of resources that Remya has created there with her webinars.
  • If you'd like to attend one of Remya's Tech Talk Live Webinars, you will need to friend her on Facebook. (Remya Warrior)
  • Remya gives a detailed explanation of her Seven Step Process designed to help you to network most effectively.
  • The heartfelt and personal messages that Remya sent to only five special people on Thanksgiving.
  • What it takes to create a really effective Sales Conversation.
  • The three separate email sequences that Remya has on her website to put business leads into her pipeline.
  • Building your referral strategy, through Remya's Seven Step Process.


Remya's website:

Remya on Facebook-Remya Warrior Designs

Remya on LinkedIn-Remya Warrior Designs

Remya learned this networking technique from her friend Paul McManus!

You can also search for Remya on YouTube and Ted Talk.

To get 10% off your entire first purchase from Curated Kravet, go to and use the code C K Podcast at the checkout.

If you'd like to be in one of LuAnn's Masterminds, email her at to see if you're a good fit.

Please leave your review for the show on iTunes - LuAnn will really appreciate it

Dec 1, 2017

Welcome to Power Talk Friday! We have an interview with FreshBooks today. A few months ago, FreshBooks and LuAnn started talking about them becoming a regular sponsor for this show.  As pretty smart business people, they both wanted to find out more about one another before joining forces, to see who they would be getting involved with.

FreshBooks asked to do a trial of two or three thirty second ad spots. Before LuAnn agreed to do any commercials for them, however, she wanted to know if they really were right for you, her listeners. And what better way for LuAnn to know if they are the right fit than to apply her ninja interview tactics to them? Listen in to find out more.

LuAnn wanted the chance to ask any and every question that she thought would be helpful, for you to decide if FreshBooks is right for you because she thinks they really are a terrific platform for helping you to track the money side of your Design business.

Today she talks to Julie Kerr, the Marketing Communications Strategist at FreshBooks, about FreshBooks and how she sees them as the perfect side companion to My Doma Studio. Listen in now, as Julie explains how this platform was designed, specifically for the small, serviced-based industry, to take the fear out of accounting and to help you to efficiently input, track and analyze your operations, your projects, and your business.

Show highlights:

  • Julie explains what FreshBooks is all about.
  • Who the ideal client for FreshBooks is.
  • Julie explains why this is the Accounting Software for non-Accountants.
  • FreshBooks have built templates that actually help you to get paid faster.
  • How FreshBooks helps you to track and operate your business seamlessly.
  • You can take a picture of the receipts of money you spent, on gas, lunches or even hotel stays and the information will be automatically uploaded- and even sorted, for tax time.
  • Your company credit cards can be linked to FreshBooks, to have all the transactions automatically uploaded.
  • How FreshBooks helps you to easily assess the health of your business.
  • Julie explains how the whole invoicing process of FreshBooks works.
  • How well FreshBooks would work, as a side companion to My Doma Studios.
  • The really beautiful design of the way that of FreshBooks looks.
  • You can have your questions answered right away, by the Toronto based support team, at their call center.
  • The way that the pricing structure of FreshBooks works.
  • How FreshBooks helps you to track the exact number of hours that have been worked on a project.
  • The different ways that you can stay connected to FreshBooks.


You can get a free 30 Day Trial with FreshBooks!  All you have to do is go to www.freshbooks/LuAnn to sign up!

If you still have any questions, you can email their Support Team at, or you can give them a call at 1-866-303-6061.

Nov 29, 2017

How many times have you, as a Designer,  felt like you were caught between your client and the Contractor? You know the kinds of situations where you have created a floor plan for space, only to find, on your next visit to the site, that a wall has been moved... So, what happens when this happens? Listen in now, to find out.

Judith Neary and Corey Klassen have some terrific insights and advice for you around this subject, on today's Design Biz Live feature. On today's show, Corey and Judith will be talking about how to manage not being the Project Manager. The diversity of the Design Industry is your strength, but sometimes also your weakness, as a Designer, so listen in, as we pick this topic apart a bit and go through the nuances of it, so that you can find out how to avoid being in this kind of situation.

Show highlights:

  • The definition of Project Management.
  • Judith's concept of the three legs of the stool.
  • The challenge that Corey faced recently, around having to manage a project.
  • The role of the General Contractor, as compared with that of an Architect, or a Designer.
  • The different elements that need to be pulled together, to create cohesion in a project.
  • What a really good Project Manager looks like.
  • Where Designers tend to fall down in a project.
  • What the initial Sales Process should cover.
  • Judith's way of preventing the pain factor in a project.
  • Educating the client about the costs of Project Management.
  • When to say 'no' to a project.


Nov 27, 2017

Welcome to today's show! Our guest for today, Amanda Evans, is someone you may know through Instagram. She is the Founder and Principal of Amanda Evans Interiors, which is based in Vancouver. Amanda opened her business in 2009, before the birth of  Theo, her first child. Today Amanda talks to LuAnn about what work looked like for her before Theo came into her life, what it looked like after Theo began pre-school and what it looks like now, after their daughter, Marlee, who is now just three months old, was born. Listen in to find out more.

On the show today, Amanda gives a detailed explanation of how she grew and then filled her pipeline, so that now, only three years later, she already has three employees. If you have been battling with ways to give your new (or existing firm) a boost in getting new leads, you're going to really enjoy today's show. Listen in now, to find out from Amanda some ways to handle the transitions in life, both from a business standpoint and when things come at you personally.

Show highlights:

  • Some of Amanda's observations about the transitions in her life, over the last few years.
  • Amanda's really intentional way of creating relationships with the Builders and Realtors that she wanted to work with.
  • What it was like for Amanda, and how she coped, when she first joined the mostly male Builder's Association and started going to networking meetings.
  • Amanda's way of initiating a first meeting, to connect with the Builders and Realtors that she wanted to build relationships with.
  • Some lessons that Amanda learned, and how her thinking changed, while making the transitions in her life.
  • How Amanda was able to up-level her work and take on even more, by hiring people to assist her.
  • Taking the pain out of developing new relationships with Builders or Contractors.
  • How Amanda managed to get ideal team together.
  • Some advice to help you to hire the right people for your business.
  • Amanda's way of growing her Instagram, to get over 12 000 followers.
  • Some things to watch out for, when tagging people on Instagram.
  • You really do need to credit your photographer!
  • Winning ways to work with Instagram.
  • Some tips for engaging with your Instagram Community.


Instagram: @amandaevansinteriors
Twitter: @amandaevansinc
Previous shows mentioned on this episode: 

Nancy Ganzekaupher #256

Tabitha Carro #235

Shea McGee #236

Amber Lewis #184

Nov 24, 2017

Welcome to another Power Talk Friday! Today LuAnn is really excited to have Joe Haecker, The CEO and Founder of Dezignwall, with her on the show. Listen in to find out more about this awesome social network platform, created specifically for the Design community.

Dezignwall is the fastest growing network for Design and Architectural professionals, worldwide. It is the very first social platform to address the specific needs of the international Design community and it blends the features found on top social media platforms with the ability to produce products. The goal of Dezignwall is to unite the International Design and Products community, in order to help the industry to compete in a constantly changing and growing global marketplace.

Joe's background is in Custom Lighting, for hotels, casinos, high end residential and Daylight Tubular Skylight Industries. He has been responsible for setting trends, developing innovations and also coordinating world-class projects internationally, for more than seventeen years. He has served as Head Of Design for Triton Chandelier, Alger Lighting, and Solatube International. He has also consulted for many custom lighting companies, including iWorks, Spectrum, 3Form Light-Art Schonbek and lots of others. Joe has a passion for the success of the industry and he serves as an Industry Advocate, fostering a focus on global communication, collaboration and restoring the value of luxury in the industry. Joe is a single Dad of two sons and he is very involved in Business Consulting, Mentoring and establishing an ecosystem for startups and Tech Companies in the Antelope Valley and Kern Country areas of Southern California. Listen in now!

Show highlights:

  • Joe explains how Dezignwall came about, what it is and why you, as a Designer, should care.
  • The difference between Dezignwall and Instagram.
  • Dezignwall is a place for one of a kind artisans.
  • The multiple angles that a product can be viewed, on Dezignwall.
  • The awesome features to be found on Dezignwall.
  • Why a Designer would want to upload their projects onto Dezignwall.
  • How Dezignwall works as a sales efficiency tool.
  • How Dezignwall works for Designers and how it works for consumers.
  • Joe's motivation in creating Dezignwall.
  • Dezignwall is the only social network platform that features Podcasts.
  • Joe explains the value of having your Podcast featured on this platform, to tell your Design story.
  • Dezignwall is a tool that has access to analytics, so it can really help you to cater to the specific needs of each client.
  • Everything on this platform can be accessed via a keyword search.
  • The benefits of this platform, for reaching and connecting with a global market.
  • Dezignwall as a system for coordinating the Trade Shows that you attended.
  • The goal that Joe had in mind when creating this platform.



FB LIVE Talkshow:

Social Handle: @Dezignwall, Inc


Follow LuAnn on YouTube:

Nov 22, 2017

Welcome to today's episode! We have Shannon Tate, a real go-getter, with us on the show today. She opened her business, Shannon Tate Interiors, in 2012, after having worked in a very diverse range of artistic fields, such Acting, Fine Art, Fashion, Writing, Lifestyle Coaching and even spending some time working as a Private Chef. Shannon, who is also a Certified Holistic Health Coach, loves to pair her artistic vision with her sense of empathy, her Reiki training and her knowledge of Ayurveda and Feng Shui.

In addition to her Interior Design Services, Shannon designs and creates custom furniture, art and home décor for her projects. After being in business for only five years, Shannon has been featured in Home Polish three times, Apartment Therapy twice, Design Sponge, Domino, The Nest, New England Home, and Modern Sanctuary. Listen in now, to find out more about Shannon's artistic approach to her Interior Design business.

Shannon grew up both in New York and Los Angeles. On today's show, she shares the story of how she, her husband and their daughter ended up in the Pioneer Valley of Massachusetts, so listen in, to find out more.

Show highlights:

  • Shannon talks about her earlier career, which eventually brought her to Interior Design.
  • A funny story about why Shannon left Design School when she was still very young.
  • The food business that Shannon and her husband ran together.
  • How Shannon has managed to incorporate her Lifestyle Coaching with Interior Design.
  • Their crazy move to Massachusetts, which prompted Shannon to hire a Coach.
  • How Shannon got featured in so many top Design Publications, after opening her business only five years ago.
  • How Shannon works to get what she really wants.
  • The nuts and bolts of how Shannon Tate Interiors is run.
  • Shannon explains her recent change in the way that she charges her clients.
  • How Shannon deals with clients who want to negotiate her contract.
  • Offering excellent Customer Service, without compromising your own principals.
  • What's coming up for Shannon in 2018.

Connect with Shannon:



Remember that you can get 10% off your first purchase from Kravet, by going to  and using the code CK Podcast at the checkout.

Previous shows mentioned in this episode:

Ren Miller #12

Fred Berns #174

Claire Staszak #166

Amy Flurry #108

Lesley Myrick #37

Marina Umali #248

Kerry Leskowitz #98

To contact LuAnn, you can text her using the word Design Biz on 444999, or you can email her at .

Nov 20, 2017

A special 'hello' to all our new listeners and a warm welcome to the show!  Today we are really happy to introduce you to our guest, Chaney Widmer, the Founder of Mix And Match Design Company. Chaney is a very smart lady, who saw a need in the market and created a really innovative way to fill it. She offers One On One Decorating Services, through her  E-Design and Online Interior Design and on her Mix And Match Blog, she shares her decorating tips and inspiration. Listen in, to find out more about  E-Design and how to make it work profitably for you.

Today, Chaney explains how she created Mix And Match Design, in order to provide affordable and accessible Interior Design to everyone. After many years of writing a Design Blog and helping her friends and family to put together beautiful homes that they loved, Chaney decided that the time had come for her launch her own internet-based Design Business. Chaney is fully committed to taking the intimidation out of Interior Design, whether her client is starting from scratch with a brand new home,  adding a few pieces to pull a room together or even just looking for a way to take their space from looking good to looking really great! Listen in now, to hear Chaney's poised and intelligent approach to her carefully designed business model.

Show highlights:

  • Chaney explains why she chose to focus her business on  E-Design.
  • What motivated Chaney to deal with the specific market that she has chosen to focus on.
  • The demographics of the market that Chaney focuses on.
  • The really reasonable cost of working with Chaney.
  • The number of hours that Chaney typically spends on a $300 project.
  • The time that it takes for Chaney to complete her average project.
  • How her processes have evolved, over time.
  • Chaney's detailed, but not overwhelming survey that she gives her clients to complete.
  • How Chaney created the contract that she currently uses with her clients.
  • How Chaney makes her money through affiliate links.
  • Great resources for an affiliate networks, as a way to earn money through their affiliate programs.
  • The type metric that is sought after, for Affiliate Programs.
  • What creating an Affiliate Link would involve- it's really easy!
  • The kind of service that Chaney offers her clients.
  • How Chaney does her follow-ups.
  • The eDesign Course that Chaney is going to be launching soon.
  • The target market for Chaney's upcoming eDesign Course.

Resources for Affiliate Programs:

                 Reward Style Network – An application based Affiliate Network.

Shop Style Collective – Have a pay per click affiliate program.

  1. J. Affiliate.

Sign up for “How To Launch An E-Design Business" online course email list signup:

Connect with Chaney on social media:

Previous shows mentioned in this episode:

Christina Perry: #5

Danielle Liss #179

To get 10% off your next whole order from Curated Kravet Inc. head over to and use the code CK Podcast at the check out.

Nov 17, 2017

Welcome to another episode of Power Talk Friday! Everyone can start doing their happy dance today because we have Kae Whitaker on the show! After doing her really great series all about Facebook, LuAnn was considering doing another series, about landing pages, click funnels, email responders etc. She was out there, in Podcast Land, listening and looking out for the right person to have on the show- someone who could really relate to you, as Designers, as well as having all the necessary know-how, when out of the blue, she got a notification that Kae Whitaker was going live on Instagram. She went on over to have a look and there was Kae, talking about click funnels and email sequences... It was like hitting the jackpot for LuAnn because she knows that Kae really talks our language, so listen in to find out what Kae has to share with you today, about Email Marketing.

If you're a new listener and you haven't yet been introduced to Kae, this is the fourth time that she's been on this show and she is really well loved by all who listen in. She was on episode 26, 66 and 114. In the past, we have discussed branding, how to hire and train interns and how to conduct a proper year-end review of your business. Today Kae is here to talk about Sales Funnels. What they are, why we need to know about them and how we can apply them to our individual interior design firms. Kae answers the questions: What kind of content should be in an email sequence and how often should I send a potential client an email?

 Kay is the Owner and the CEO  of Kae Whitaker Solutions and she has more than ten years of experience in Retail Sales and Marketing Development. Now, her focus is on helping Small Businesses to stay competitive in their market and helping them to reach and surpass their revenue goals. She has worked with some of the largest national retailers and she now leverages her expertise in Retail Sales and Marketing Development to create her Premium Coaching Programs, that really help Small Business owners to tune in to what matters most in their Marketing efforts, by streamlining their processes and maximizing on their clientele. Kae's highest achievements come from helping others to reach their goals and she really loves having the opportunity to help people to take their brand to the next level. So, listen in now, to find out how to tune in to what really matters most for your business.

Show highlights:

  • Kae explains what a Sales Funnel
  • Why Sales Funnels are really important for Designers.
  • The major difference in the number of conversions, and also the ability to predict revenue, that Kae has experienced in her firm, since starting with Email Marketing.
  • Where to start, with developing your Email Marketing.
  • Thinking about what you could offer for free, in return for an email address.
  • You're really not interrupting anyone, with Email Marketing, because they only opt-in if they're interested.
  • Why video works so well, as an opt-in.
  • What to do, right after getting your first opt-in.
  • How to build a great, trusting relationship, through your emails.
  • The whole point behind Email Marketing.
  • What the content of the sequence of emails, following the opt-in, should include.
  • The right time to schedule a chat with someone.
  • Working with an Automated Email Responder. (Like Acuity Scheduling)
  • Not stopping after the first 'no' can really set you apart from other Designers.
  • If you can muster up the courage to get in front of a camera, do it! The video really converts well!
  • Some alternative ideas, if you don't want to appear on camera.
  • All about what's to be expected from Kae's soon to be launched Email Marketing Bootcamp. It will be live on Tuesdays at 8 pm (Central Standard Time) and it will be recorded, so you can still catch it if you miss the live broadcast.
  • Why Kae designed her Email Marketing Bootcamp- and who it's for.
  • The importance of spending the time to learn something new.
  • Kae's course will cost $949 retail, and you, as listeners to A Well Designed Business Podcast will get a hefty 25% discount. Go to to find the check-out form on the website. You can either pay it all at once, or you can even split it into three monthly payments.
  • Kae will be back on the show soon, to talk about the more technical side of Email Marketing.


Kae’s course, Email Marketing Bootcamp is open and teaches everything you need to know in order to develop your own pipeline filling email strategy — A Well-Designed Business podcast listeners can get 25% off the $949.00 course by going to

Her website:

Nov 15, 2017

Today we have Lisa Escobar on the show and she has a Design Firm based in Las Vegas. Lisa was initially connected to LuAnn through Christie Leu (episode #182) and Darci Hether (episode #220). Lisa, Christie, Darcy and another Designer, Jessie Cooney, met at an Interior Designer Workshop Summit. They really hit it off and decided to all meet again, for a weekend retreat. Today, on the show, Lisa discusses the value of getting together with other Designers and having some quality one on one time together and she also talks about her firm, Lisa Escobar Design. Listen in to find out more.

Lisa is from Las Vegas, and growing up in the 'Entertainment Capital of the World' has really had an impact on her career, where she has managed to complete a vast range of projects in an impressively short time. She has consulted on and managed high-rise condo transformations, high-end residential spaces, and new build designs, both locally and beyond. She has shaped concepts and designs for Commercial and Hospitality projects alike, collaborating with the best of the industry's Design Professionals. The influence of the glitz and glamour of Las Vegas has helped Lisa to add flair and high style comfort to everything she's touched. Travelling to places such as China, Spain, and France has offered her inspiration to draw from daily, to shape her vibrant and polished style. Lisa is steadily gaining recognition from the Design Community and well-respected brands such as HGTV, Houzz, International Market Centres and the High Point Market Authority view her as a sought after tastemaker and a rising star. Lisa's ten-year history of working alongside Hotel Executives, Nightclub Owners and high profile clientele at top resorts has led her to create a business that really encompasses some very important principals. Lisa was left ingrained with some vital key service values, from the Five Star Five Diamond environment of the Wynn and Encore Resorts. Listen in today, to find out more about Lisa's approach to her Design Business, which really sets her apart from the rest.

Show highlights:

  • The great benefits of spending quality one on one time with other Designers.
  • The 'secret sauce' behind the really valuable time that Lisa spent at the weekend retreat with three other Superwoman Designers, Christy Lou, Darcy Heather and Jessie Cooney.
  • Lisa discusses how her typically high level, CEO, high performer, mostly male, niche market came about.
  • The way that Lisa leverages her previous work experience in the Hospitality Industry, for her current business.
  • How Lisa evolved towards realizing her niche.
  • Looking at your strengths, to find your ideal market.
  • An unintentional marketing tactic that really worked!
  • Lisa's experience of being at Cambria's Residential Style-makers Summit, in Minnesota and how she got to go there.
  • All about Lisa's Firm.
  • The secret to how to ask for money.
  • Paying attention to your gut feelings.
Nov 13, 2017

Welcome! Today, we're really happy to introduce you to Landy Gardner Interiors, which is based in Nashville, Tennessee. Landy Gardner Interiors have a really unique philosophy with which they approach their diverse clientele, where the focus is on individual needs and on combining the comfort of familiarity with new and fresh elements, using techniques both proven and untried. The way that a client works, plays, entertains and relaxes must all be considered, according to the Landy Gardner way of designing. Today, we're really privileged to have Landy's daughter, Dionne, on the show with us.

We originally arranged to have both Landy and Dionne on the show, however, due to some technical hitches on their end, the recording of the interview had to be rescheduled twice. Sadly, in the interim, Landy Gardner passed away. He was a man bigger than life and a great, kind soul and even though LuAnn had very little exchange with him, he made a really deep impression on her.

Today, Dionne talks about how she started working her Dad, the lessons that she learned from him and also about how she will continue to lead his company and carry on with his legacy, with the help of her team. LuAnn is really so very glad that Dionne decided that she still wanted to go ahead and do the interview with her today, so listen in now, as Dionne shares her memories of her father and the inspiration that he was to her.

In 2001, Landy Gardner was named South East Designer Of The Year, by the Atlantic Decorative Arts Centre and he has been named Designer Of The Year by Nashville Magazine. He has been published in Southern Living, Southern Accents, Traditional Home, Nashville Lifestyles, Showcase Of Interior Design, Southern Edition, Better Homes And Gardens, Boulevards, Southern Rooms, Interior Design From Miami To Houston, Spectacular Homes Of Tennessee, Atlanta, the cover of Veranda and a feature in Veranda's twentieth anniversary edition- Twenty Years Of Memorable Rooms. Landy has also been on HDTV's  Interior By Design.

Landy Gardner Interior's design projects include private residences in Tennessee, New York,  California, Florida, Alabama, Indiana, Ohio, West Virginia and also The Bahamas. He has designed rooms for the Tennessee Governor's Mansion, the Junior League Of Nashville's show houses and the Judd House, in Dalton, Georgia. Landy's commercial work includes Health Spas and Executive Offices in Nashville and office buildings for Hospital Corporation Of America, across the country, and also restaurants and bars for strategic hospitality. Both Landy and His Daughter, Dionne, are rare and extraordinary individuals, as well as being really talented Designers, so listen in to this bittersweet interview, to find out more about Landy Gardner Interiors.

Show highlights:

  • How Dionne first came to work for her Dad.
  • What it was like for Dionne, when she started working for her Dad.
  • How Dionne got to know and admire her Dad much more deeply, after working with him.
  • How it was all about the client, for Landy- something that really made him remarkable.
  • The really great, collaborative dynamic that existed between Dionne and Landy.
  • How Dionne now finds herself selecting fabrics in the way that Landy would have done it.
  • Landy's amazingly integrated left brain/ right brain approach to his work.
  • Dionne explains how she learned to shop for clients, using Landy's mindful method.
  • Why Dionne and Landy were able to work together, so successfully.
  • The way that Dionne intends to go forward with her Dad's business and honor his legacy.
  • Landy's mindblowing process of installation, for a project.
  • The importance of being clear about the methods that you use, in your Design process.


Nov 10, 2017

Welcome to Power Talk Friday! We have Nancy Ganzekaufer with us today and if you're a new listener to the show and you're not familiar with her, she has already been on the show twice before, first on episode #15, where she spoke about Niche Markets and then again, on episode #159, where she had a very actionable conversation with LuAnn about getting clear and confident about who you are and what you offer. Today we are going to be talking about your business, in words. This will be the kind of show where you may want to take down some notes, so please have your pen and paper ready. Then, listen in, to find out about a fantastic, non-salesy way of having people really want to work with you.

Nancy and LuAnn are eight weeks through their fantastic ten weeks Premiere Online Coaching Program, Money, Mindset, And Sales, with an awesome group of people, who are all working really hard, to get themselves to the next level. So far it's been really interesting and also very rewarding and because this Program has been such an all-round success, they have decided to do it again, so they will be launching their new program, Six Weeks To Success, in January. Listen in to find out more.

Nancy has developed a powerful step by step exercise called Your Business in Words. She guides you in crafting the perfect description of your values, your interior design services and your process all with the goal of attracting more of your ideal client to you. If you have ever struggled with networking, promoting yourself or just need a proven way to make a memorable introduction of yourself, Nancy has the answer for you.

Show highlights:

  • Nancy takes you, step by step, through what their Six Weeks To Success Program, starting on January the 4th, will include. Go to to get the details. Registration is open!
  • Nancy's take on the six clear and actionable steps that LuAnn and her husband do for their business, every year in January, or at any time that they're ready to start something new.
  • Really understanding what it is that you do, in your business.
  • Nancy explains her business, in words.
  • The goal of having your business, in words.
  • An exercise to help you to put your business into words. (You can go to for Nancy's free, twenty-minute webinar, to walk you through this process.)
  • Being who you are, and not who you think people want to hear that you are.
  • Adjectives to help you to get past the obvious traits that most Designers are going to bring to the table.
  • Identifying your ideal client and also, the particular problem that you help them to solve.
  • Using directed sentences, to describe your particular uniqueness, in your line of business.
  • Explaining how people can work with you.
  • Saying what the flow of your process is.
  • Saying what your consultations consist of.
  • How to add the enthusiasm for your last sentence.
  • Becoming attractive by showing your passion.
  • The more information that you give to people, the more relatable points they will have, to really connect with you.
  • When it would be appropriate to use your description of your business in words.

Sign up for Six Weeks to Success - 

Grab Nancy’s Freebie - Your Business in Words at

Nancy’s website

Nancy on Twitter:


Nancy on FB:

Nancy on Instagram:


Nancy on LinkedIn:

Nov 8, 2017

Today we have Anne Rue on the show. Anne is the principal of Anne Rue Interiors and she has more than twenty years of experience in the world of Design, having worked with both high end residential and also commercial clients. Today, Anne shares tons of insights, from her vast experience as a business owner, for you to enjoy and appreciate.  Listen in, as she talks about the complete turnaround in her eighteen-year-old business after she hired a Business Coach and also about the reality of doing Reality TV.

Anne has been creating inspired living spaces for everyone, from professional athletes, multi-family housing properties, model merchandising, senior housing and even luxury motor coaches and yachts. Anne's work has been featured in Florida Design, Orlando Magazine, Orange Appeal Magazine and she's been a Design Expert on Orlando's WESH News On Sunrise and Good Day Orlando, on Fox News. You may even know Anne as the Season Eight Fan Favorite, on HGTV's Design Star, or possibly as the Designer on the hit show, Hotel Impossible, on the travel channel. Listen in now, to find out more about Anne and her fabulous Design Work.

Show highlights:

  • What drove Anne to seek help for her business, after nearly eighteen years.
  • The benefits of working for a really great Designer in your area, regardless of the kind of work you may be required to do.
  • The consequences of moonlighting on super luxury motor coaches and yachts.
  • Utilising the genius of two women and their teams.
  • Where Anne would like to be in her business, in ten years time.
  • Some of the things that Anne learned from her two genius mentors.
  • A book that Anne highly recommends: The Values Factor, by John Demartini.
  • The importance of knowing who you are and where you want to be.
  • The niche market that Anne is currently focusing on.
  • Why Anne is currently cultivating her Builder Relationships.
  • Working out if a project is really worth the time that it will take.
  • The importance of working out your values- both personal values and those relating to your business.
  • Anne's whole experience of getting onto HGTV's Design Star show. (HGTV Star)
  • A view in hindsight of the true reality behind Reality TV.
  • Why Anne is not pursuing a career in TV, even though she does really well with it.


Instagram: Anne Rue interiors
Facebook: Anne Rue interiors
Pinterest: Anne Rue interiors
Nov 6, 2017

Welcome to part two of Design Biz Live 3, with Corey Klassen.  The last episode of Design Biz Live (#246) was the interview with Judith Neary, about the Self Assessment Evaluation, (which you can still find at that Judith and Corey put together for themselves and also for you, so that you can learn to evaluate the strengths and weaknesses of yourself, as an Interior Designer and also of your staff. They created this because just like many of you, they battled to structure their fees. Because Judith and Corey really are pretty brilliant, they worked out a way to figure out what you're really good at, what you're not so good at, what you don't like doing, what you're not going to do... the whole thing! In the last episode, LuAnn talked with Judith, who runs a One Man Show, in Vashon Island, off the coast of Seattle, about how she used this evaluation to enable her to work in her particular zone of genius and to structure her projects and fees to best coincide with the things that she does really well and that she really likes to do. Please go back and listen, if you missed that episode.

Today, we have Corey Klassen with us on the show. Corey has his Interior Design firm in Vancouver, Canada and he has a staff, so when he took the evaluation, it was not only for himself, it was for his staff too. Today, Corey will share the results that he learned from his evaluation and also the way that he utilized the information from these results, about himself and also about each of the people on his staff. Then, using that information, he moves into the best way to structure the fees for his Design firm, in order to best serve his clients and also the firm, itself. Listen in to find out more.

Show highlights:

  • One of the key things that Corey recognized from his evaluation.
  • The way that Corey has utilized all the information that he got from the Assessment, without deviation.
  • All the work that Corey does, whether it's for a kitchen, bathroom, or anything else, it all follows exactly the same process.
  • Looking deeper into the data, to figure out where the biggest strengths and weaknesses of himself and his staff were and to align his fees accordingly.
  • Core shares some graphs, demonstrating the conceptual phase of his and his staff's assessment.
  • What the graph demonstrating the execution phase of Corey's Assessment says to him.
  • The importance of documents being communicated correctly, on time, with the right information and all complete, together.
  • A process to ensure that the documents are being communicated correctly, on time, with the right information all complete and together, with MyDoma Studio.
  • Flipping over to using Quickbooks to easily manage accounting systems, to save time.
  • Some key solutions to invite the vendor into the project.
  • Managing punch lists.
  • Using tracking sheets for orders, to really work well as a team.
  • A formulated process that Corey used, to help him to determine the appropriate fees to charge.
  • Addressing, and then utilizing failures to their best advantage.
  • The three phases of the evaluation are also the same three phases of a project.
  • Corey's formula for structuring flat fees.
  • Why Corey charges for each phase, before moving on to the next.
  • The difference between General Contractors and Designers.
  • The importance of really good communication.
  • When product sales come into the picture.
  • The importance of having a Termination Clause in your agreement with a client.
  • Making use of a Design Retainer, which remains retained until the final invoice is done. (Then the balance is refunded.)
  • If you have any questions, either for this section or for the section that Judith covered, please email them to LuAnn, to be answered on the next episode of Design Biz Live. ( and please put Design Biz Live Question in the subject line.)
Nov 3, 2017

Welcome to today's episode of Power Talk Friday! LuAnn is thrilled beyond belief to introduce you to today's guest, Katie Krimitsos! Katie is the founder of the Facebook Community Biz Women Rock, and she uses this platform to educate and bring women entrepreneurs together, from all around the world. When you listen to Katie on her show, she is so real, so empathetic and so willing to share what she's learned and she's really on the ball with her on-air Coaching too, so listen in today, to find out more about Katie and the way that she manages to do so many different things really, really well!

Katie, who has a Masters Degree in Communication, has a great depth of experience in helping and teaching her fellow women entrepreneurs how to get their businesses on track. Within the platform of Biz Women Rock that Katie has created, she has the Biz Women Rock Podcast, she teaches a course on how to create a rocking Facebook Community, she has the Mompreneur Series, she has a blog, she has her Money Moxy Series and she also has the Biz Women Rock Academy, where you get education, support, mindset and strategy training, community challenges, hot seats, goal setting and so much more! Listen in now, to find out what Katie has to share with you on the show today.

Show highlights:

  • A huge and really common pain point around mindset, that most women entrepreneurs tend to experience.
  • How Katie helps entrepreneurs with their mindset.
  • The way that women's roles and responsibilities are really so deeply entwined with how they show up for business.
  • How Katie helps women by reflecting their light back to them.
  • How your own personal development impacts everything about your business.
  • The journey of entrepreneurship never really ends (just like being a parent)- you will constantly be challenged to do things better.
  • Some of the things that make the entrepreneurial journey a bit easier, down the line.
  • How Katie helps people whose backs are against the wall, to get their businesses back on track.
  • What Katie did to help her husband get his business back on track.
  • The steps that Katie took to create a major transition in her business, in order to really make it work.
  • Why you really need to be super clear about what you're doing in your business.
  • Katie explains all about the Biz Women Rock Retreat that she's planning, between the 1st and the 3rd of December.


Katie's website:

Twitter: @katiekrimitsos
Linked In:
Join Our Exclusive Facebook Group for FREE! Full of over 4,800 of your fellow business women!
Nov 1, 2017

Welcome to today's show! We have Michelle Woeller as our guest and today she will be talking to us about how to build a new client base, after relocating to a new area. Michelle and her family relocated to Cape Cod about a year ago and today she discusses what she had to do in her new community, and the strategies she employed, to get her Interior Design firm off the ground there.  Listen in now, to get some awesome tips from Michelle.

Michelle graduated from Seattle Pacific University with a degree in Fashion Buying and Merchandising and she also studied Interior Design at the same university. After a career in Retail Settings and Product Design, she took some time off, to focus her attention on raising her children. Then, in 2006, she became the lead Designer for her husband's Landscaping Company, where she and her husband collaborated in the designing of outdoor spaces for both residential and commercial properties. In 2013, Michelle launched Summerland Homes And Gardens, a Design Studio dedicated to beautiful design, for both indoor and outdoor spaces. Then, in the summer of 2016, Michelle and her family decided to move to Cape Cod, so now Michelle works with Cape Cod home owners, to transform their homes and capture the wonder of seaside living.  Listen in to find out how Michelle built up her client base, in this new location.

Show highlights:

  • What it was like for Michelle, to find her feet in a new area.
  • How Michelle did her marketing, found new vendors and formed a network, in her new area.
  • The challenge of finding new clients in an area where most people only live for part of the year.
  • How much Michelle's business increased over a four year period, due to paid marketing.
  • The whole real life process that Michelle went through and how it felt for her, to identify and reach out to the Architects and Builders in her new area.
  • The importance of not taking things personally.
  • The value of reaching out to some people who are not directly involved in your industry.
  • Weathering the off-season in Cape Cod.
  • Michelle and her husband's experience of attending a three day Ten X Growth Conference Event in Miami.
  • Some of the things that Michelle learned at the Ten X Growth Conference.
  • Michelle's practice of starting each day with positivity, to put everything into the right perspective.
  • The way that Michelle and her husband collaborate with their businesses.
  • What the operational side of Michelle's business looks like.
  • Michelle's dilemma of which direction to take her business and whether or not to expand it.
  • How Brittanie Elms has really helped Michelle. (Go back and listen to episode #149 to find out more about Brittanie.)
  • Michelle shares about what it was like for her, working with her husband.


Go to and use the code CK Podcast, to get 10% off your entire first purchase!

Oct 30, 2017

Welcome to another episode of A Well Designed Business! Today we have Adam Scougall on the show. He's someone who has become quite famous to all of us through the Facebook groups that we're in, where he's become our good friend and also someone that we really value! Today, Adam and LuAnn have decided to zero in on some really interesting topics, including photography and leaving your day job to become a full-time Interior Designer. Listen in now, to find out what Adam has to share with you.

Adam, who is an artist as well as an Interior Designer, opened his Interiors Consulting Business in New South Wales, Australia, in 2010 and ever since then, he has been creating and studying Residential Interiors for his clients, across New South Wales. His work has been featured in many national and international publications, including Home Beautiful, Real Living, Grand Designs Australia and Singapore's Metropolitan Home Magazine. What really hooked LuAnn about Adam is that he also has a full-time corporate job, which he has no intention of leaving in the foreseeable future. LuAnn really found this is very interesting, especially when they discussed the pros and cons of having a full-time job while running a Design Business on the side. So, listen in- you may find this really interesting if you are possibly in a similar position to Adam, working full time, while building your Interior Design Business.

Show highlights:

  • The really amazing support and information that you can access, by joining Facebook Groups.
  • What Adam is focusing on at the moment.
  • Adam explains how he goes about saying 'no' to projects that aren't a good fit for him.
  • How Adam manages his time.
  • How Adam selects his ideal clients.
  • The criteria that make something really photo-worthy for Adam.
  • How Adam manages to get everything done for his Design projects while working full time.
  • Scope Creep- what it means and how Adam manages to deal with it.
  • How Adam structures his fees, to make an allowance for the amount that he has to pay his professional photographer.
  • Adam, who does all his own styling currently, explains why his photography is so effective.
  • Why Adam would consider hiring a stylist in the future.
  • Adam explains his philosophy of telling a story, through his photo shoots.
  • If you're looking to learn more about styling your own photo shoots, you can go back and listen to episode #108.


Adam's website:

website and social:
Oct 27, 2017

We have Jessica Brace with us as our guest on today's Power Talk Friday. LuAnn is very appreciative and happy to have her on the show, because she's  really well sought after in podcasting circles, due to her expertise in Internet and Video Marketing. LuAnn has also enjoyed several other podcast episodes, where Jessica was the featured guest, talking about Facebook Live. So listen in, as Jessica shares some of her expertise about Facebook Live with you, today.

We're doing a whole series about Facebook Live on the show and statistics have been mentioned by more than a few of the guests recently, that by around 2020, approximately eighty percent of all social media will be done by video.  We also know from others in the Design Industry, about how important Facebook Live, Instagram, and Snapchat have become.  LuAnn finds Facebook Live to be a particular conundrum though, because, on the one hand, she sees it as a great platform for our really visual  Industry, however, on the other hand, Designers do tend to struggle a bit with the mechanics of how to do it and sometimes even with the content.  So listen in, as Jessica sheds some light on how to get going with Facebook Live and how to keep going, from there.

Show highlights:

  • Jessica starts off by explaining what Facebook Live really is and also, why you should consider doing it.
  • The two types of video that Jessica uses for Facebook Live.
  • When you would use either pop-ups or pre-planned video content on your Facebook Live.
  • The difference between the videos on Youtube and those on Facebook Live.
  • Why consistency is key, with Facebook Live.
  • A strategy that works really well, with Facebook comments.
  • The best way to get people to share your Facebook content.
  • How to go about doing your Facebook Live and what you'll need, in order to do it.
  • Writing a compelling headline, which is key to getting people to watch your FB Live.
  • Introducing yourself, on your video.
  • How FB Live videos are automatically embedded on other social media platforms, to reach a really huge audience.
  • Why it's okay for your videos to be casual and relaxed.
  • What to share, on your FB Live video.
  • The fun things that you can do with your Facebook Video Library.
  • Uploading captions on your video.
  • There is an SOP (Standard Operating Procedure) for getting everything done on FB Live.
  • How the transcripts for FB Live work.
  • Why perfection is really the lowest standard!
  • The fun things you can do to educate your audience, with Facebook Live.
  • Jessica's Genius Extraction on Facebook Live.
  • Building momentum, in order to become established on FB Live.
  • The programs and freebies that Jessica has to offer, on her website.
  • Go to for Jessica's group She Broadcasts.


Give away for listeners: Free FB Live Cheat Sheet:
her email:
Oct 25, 2017

Welcome to another episode of A Well Designed Business! Today we have Kendra Bester with us on the show. She's an Interior Decorator who runs her own firm in the Toronto area and today she talks to LuAnn about some of the challenges that she's faced and the things that she's learned in her first three years in business. She also discusses the importance of setting up great systems in your business and ensuring that you really have your finances in good order.  Listen in to find out more about Kendra and the way she runs her firm.

Kendra received her degree in Environmental Science from the University of Guelph. She then switched career tracks and enrolled at Humber College, in their Interior Decorating Program.  She graduated there with first-class honors and she's now a Certified Interior Decorator. Listen in today, to find out more about Kendra's take on the business side of Design.

Show highlights:

  • Some tips for new Designers about the right kind of questions to ask during the initial consultation with a client.
  • How to find the personal style for each client.
  • Developing a set of questions, to help your client figure out what they're actually looking for.
  • Using Pinterest to help you discover patterns that your client could be gravitating towards.
  • The second consultation is really important- this is usually the make or breaks one.
  • Looking for clues to better inform you about your clients.
  • Dealing with situations where you feel you're not the right fit for the project.
  • Gearing your portfolio towards the kinds of projects you'd really like to be doing in the future.
  • Pictures are really powerful! Take loads of them!
  • What it really takes to be the Boss Lady.
  • The importance of being in the know about the financial aspect of your business.
  • How Kendra handles the interview and hiring process.


A Link to Kendra's bio here:
Her Website:
Her Instagram:
Find Kendra on Facebook:
Oct 23, 2017

Welcome to A Well Designed Business! Today we have a really special treat for LuAnn (and hopefully for you too). We have Interior Designer Marina Umali of Marina V Design Studio in New Jersey with us and on today's show she discusses the art of Feng Shui and how she uses this practice in conjunction with her Interior Design work. At the time of recording this show, both Marina and LuAnn were really looking forward to the  Lunch And Learn, where Marina presented Five Easy Steps To Invite Success Into Your Personal And Your Professional Life, With The Art Of Feng Shui, at the Window Works Showroom. Although the Lunch And Learn has already aired, you can still go over to and find it. Listen in to find out more!

Marina is a New York State Certified Interior Designer. She's lead accredited and she studied Architecture at Parson School Of Design and Interior Design at The Fashion Institute Of Technology. Marina worked as an Interior Designer for a number of different Architectural firms in New York City, before starting Marina V Design Studio. She is a Certified Feng Shui Practitioner and she is about to start her second term on the board of the International Feng Shui Guild. You may even remember Marina from the My Doma commercials that she recorded over the summer. Listen in now, to find out more about Marina and how she uses the art of Feng Shui to enhance her  Designing.

Show highlights:

  • What initially drove Marina to learning about Feng Shui.
  • Marina gives an example of how Feng Shui really changed someone's life.
  • How changing the décor of your home, using the art of Feng Shui, could really bring changes to other, unrelated areas of your life.
  • How Feng Shui really works hand in hand with Interior Design.
  • Marina's common sense approach to using Feng Shui in conjunction with Interior Design.
  • What the course that Marina did, to learn about Feng Shui, entailed.
  • There are a number of different schools of thought about Feng Shui, so this should be kept in mind, when selecting a school, if you're considering studying it.
  • Some of the differences in the various schools of thought about Feng Shui.
  • Why you should care about Feng Shui, in Marina's opinion.
  • How Fung Shui talks to other, seemingly unrelated areas of people's lives, via their intention.
  • Marina explains how Feng Shui is working with LuAnn and her partners, at Window Works.
  • Marina gives some things to bear in mind about Feng Shui, when making some changes, or designing a space.
  • Playing around with the various elements of Feng Shui, to create a more harmonious space. (Water, wood, fire, metal)
  • Why the position of your bed is more important than you'd think.
  • Marina's intuitive use of Feng Shui.
  • What to look out for, in terms of Feng Shui, when looking at a home.
  • Using Feng Shui when changing the layout of a house.
  • What the Feng Shui Guild has been set up for.
  • Marina is going to host a workshop for interior Designers, on how to incorporate Feng Shui into your designs and also about what you need to know about Feng Shui, to inform your clients.

If you, as an Interior Designer, have any questions relating to Feng Shui, you can email Marina for answers. (


Use the link to access the goodies that are there for you!

Oct 20, 2017

Welcome to today's Power Talk Friday! This is the next episode in our Facebook Coaching Series and we have the fabulous Molly Mahoney joining us on the show today. Molly is the Prepared Performer, the Camera Confidence Coach and she's also a Facebook Live Ninja! She really has an incredible amount of energy and passion for showing Entrepreneurs, Artists and Business Owners how to up their visibility and online presence by leveraging all the latest and most powerful features that Facebook has to offer. Listen in to find out more!

Today, Molly gives some really awesome tips on how to identify your ideal client, so that you can attract them to your Facebook Business Page. She also talks about how to understand Facebook Ads and about how to host Facebook Live broadcasts, to provide great value and build deeper relationships. Molly is the very first guest on this show to talk about Facebook Messenger Bots, which can really help you to attract more of your perfect clients and customers in a unique and reliable way. It is a bit complicated, so pay close attention and you're sure to get it. Molly also has a free gift for you today, so be sure to stay with us right to the end of the show. Listen in now, to learn about the really useful strategies that  Molly has to share with you, to help you to effectively engage with people and to draw them into your Facebook Live Videos.


Show highlights:

  • The real point behind everything that Molly teaches.
  • Focusing on the way that you address a mass audience.
  • Content and confidence- they're both really important.
  • Figuring out who you are. You really are the most important element of your business.
  • An exercise that Molly created, called “The Quesadilla Of Awesome”, to help you discover your own, uniquely awesome skill set.
  • Working with the way you look (and feel about the way you look) on camera.
  • A trick to open your mind, to really embrace the space that your ideal client is in.
  • Molly explains how to start your live video. It's one of the keys to her formula for creating really awesome live videos.
  • Using Messenger Bots to get much higher open rates for your Facebook messages.
  • Tips for staying platform specific and still getting people to 'click this link'.
  • How Messenger Bots can save you having to create PDF's.
  • Awesome ways to use your video to build viewership, even if nobody shows up to watch it.
  • Better ways to boost your video.
  • How Molly does her Facebook Ads as Engagement Ads.
  • Why (and how) you should have your Facebook Ads on the news feed and not on the sidebar.
  • Molly explains all about Messenger Bots, how to use them and what you need to have in place, in order to use them on your Facebook Business Page.
  • Messenger Bots can be overwhelming and confusing, so Molly has created an awesome mini-course called The Messenger Automation Academy.
  • Using Growth Tools as ways to build your subscriber base.
  • Why you should not be doing business on your Facebook Personal Page.
  • How Molly works her Facebook Personal Page to enhance her Facebook Business Page.
  • Molly has a 'done for you' Bot Service because it really can be so confusing for some people.
  • Molly has some really great, free resources for you today!


To access everything that Molly has for you today, go to:

Her website:
Her social:
Oct 18, 2017

We are back together for another installment of Design Biz Live, in spite of all the obstacles and scheduling conflicts we’ve had to overcome to make it happen! I’m back with my trusted experts, Judith Neary of Roadside Attraction Design Studio, and Corey Klassen of Corey Klassen Interiors. One of our goals is to cover all aspects of the flat fee vs. hourly rate question that designers face. What we have discovered is that there is a more basic issue at stake that we must turn our attention to first. The issue is that YOU, as a designer, need to know what you are and are not most efficient at in your business. In other words, you need to break down the work of a designer into your personal strengths and weaknesses. Corey and Judith have developed a self-assessment for principals to use in evaluating all the different things we do for our clients. As industry leaders, Judith and Corey have spent a lot of time speaking in front of their peers, and they have developed this tool with the purpose of evaluating your skills as they relate to your design firm.

In this show, I talk with Judith about how solo firms and smaller firms can use the assessment to develop their fee structures.Let’s jump into this conversation!

Show highlights:

  • Gear your services toward your skill set according to the self-assessment
  • How Judith and Corey got the idea for developing this helpful tool
  • The three phases of the assessment: concept, execution, and administration
  • Debunking the “ideal client” myth
  • Why you need to get clear on what you do really well
  • A basic fundamental that a designer must figure out via the self-assessment:
    • What am I most efficient at?
    • How can I fill in the gaps that I’m not best at?
  • Look for opportunities to improve your skill set
  • Your business evolves and grows as a living, breathing entity
  • The relationship between your strengths and weaknesses and the question of flat fee vs. hourly rates
  • For the client, services needed in each of the three phases and their associated fees
  • Segmenting your services in each distinct phase
  • How the designer controls “the process”
  • Setting the project and the team up for success
  • How designers get into trouble when they tackle things they aren’t good at
  • How Corey graphed his and his employees’ strengths of skill and how the result measured up to their perceptions
  • When you as the business owner-need to change the outcome
  • How to have the difficult conversations with employees
  • “Am I interested in rehabilitating this employee or do I want them to leave my firm?”
  • The “show-tell-do” and feedback process
  • Reach out to get an honest evaluation of your performance as a designer
  • How to ask questions to former clients for feedback about your fee structure


Corey's website: Corey Klassen

Judith's website: Road Side Attraction Studio

Download the Skills Worksheet Here:

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