A Well-Designed Business®

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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A Well-Designed Business®



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Now displaying: April, 2016
Apr 27, 2016

I am so excited about our guest today on the show. Krista Coupar has a unique business that includes business coaching, PR, marketing, staffing, design support and management. Wow! She can work virtually or in person. If you can FedEx, you can work. You have got to listen to this episode! It will blow your mind!

Krista shares with us:

  • Showcasing designers work online
  • Started business coaching in 2007
  • The who, what, when, where, why and how much you should spend on billable
  • How to get the least amount of pushback
  • Plan out your day
  • Facing the “NO”
  • Don’t be afraid to ask for help
  • Online designing for designers
  • Have a place to hold court

Links Mentioned:

Apr 25, 2016

Rio Hamilton is a marketing and business development strategist who is based in Manhattan for interior design industry. He has had the privilege to work at NIEDERMAIER and be an apprentice to Judy Niedermaier as director of sales and marketing. He also has a wonderful blog. If you have not read it, you should!

Rio shares with us: 

  • Designed his own furniture
  • Niedermaier was family owned until doors closed
  • Share your knowledge
  • The Holiday House
  • How does his business work?
  • Mon Oncle
  • How did the blog come about?
  • Unexpected things make things fun
  • Bigger camera = serious

Links Mentioned:


Apr 20, 2016

Fred Berns is a Denver based coach for interior designers. He teaches interior designers how to be successful at copywriting and Bios. His motto is “Your most important sale is a personal sale.” You wouldn’t believe how many ways you can use your bio. Fred has some very in depth information and tips on how to beef up that bio, so that it really sells you.

Fred shares with us: 

  • Best way to promote yourself- most important sale is a personal sale
  • What goes into a good bio?
  • Is there an order the information should be placed?
  • Don’t sell yourself short
  • Your bio is worth more than just the “about me” section of your website

Links Mentioned:

Apr 18, 2016

Our guest today is our first guest who specializes in hospitality! Stacy Garcia has three different businesses in three different markets! Talk about talent! Stacy has a degree from Syracuse University in Surface Pattern Design. She started her first business in 1999 called Lebatex Inc. and she named it after her great grandmother. So sweet! Stacy is going to share some great advice on the differences between trends and fads and how to use it to your advantage.

Stacy shares with us:

  • Worked at Ralph Lauren
  • Educate yourself!
  • What is the difference between a trend and a fad?
  • Influencers
  • “Trend is your friend”
  • How to forecast
  • Her new brands!

Links Mentioned:

Apr 13, 2016

Today on the show we are going to talk to Arianne Bellizaire! Arianne is not only a successful business owner of Arianne Bellizaire Interiors, she is a blogger, public speaker and an author of a Kindle Amazon top seller! She has been featured in several magazines. What really makes Arianne’s website so special are her videos. The story behind her passion for using videos in her work is very touching.

Arianne shares with us:

  • How the videos on her website came to be
  • Have the customer tell the story
  • IMovie on mac
  • Measure time with video
  • How did she start her platform?
  • Keep learning new things
  • Find what you are good at or passionate about and figure out a way to incorporate that into your work
  • “How To Get Moved In & Totally Unpacked: In 30 Days Or Less”
  • More books coming soon??
  • Use outlines to see progress

Links Mentioned:

Get her book “How To Get Moved In & Totally Unpacked: In 30 Days Or Less”

Check out this video of Arianne that we mentioned in the show

Apr 11, 2016

Welcome back! Today we are going to be talking to a fabulous designer who is always up for a new adventure: Susan Jamieson. Susan has been an interior designer for 25 years and has been featured in several magazines and tv shows. Her newest projects include her own paint line called Bridget Beari paints that has about 200 different colors and custom wallpaper designs. Stay tuned to hear her tips and upcoming projects and events!

Susan shares with us:

  • Richmond show house pictures- you have to check them out on her website!
  • What is Design on a Dime?
  • Have a PR agent to help get out past your local area
  • Blogging since 2007
  • Is there a book coming???
  • Where does she get the names of her products?

Links Mentioned:


Apr 6, 2016

Today on the show we have a brilliant and when I say brilliant I really mean it, brilliant business woman: Vanessa DeLeon. Vanessa has starred on several television shows on some big television networks such as NBC, Bravo, HGTV and DIY Network. She has also been in several magazines such as TIME, Cosmopolitan etc. and on top of that she is a spokesperson! Wow! Talk about impressive resume! Please stay tuned to hear all of her great advice and her shared experiences.

Vanessa shares with us:

  • The triple “D’s”
  • What she would have done differently before starting her own business at 20
  • When does the momentum pick up?
  • Dreams do come true
  • Are vision boards a yes or a no?
  • Entitlement…I don’t think so!
  • Vacation? What’s that?
Apr 4, 2016

Elizabeth Lamont is a self-made entrepreneur, interior designer and the owner of her store “Room at the Beach”, which has been named a top store in LA Magazine to name a few of her accomplishments. She has been in business since 1990! Elizabeth shares with us her tips and advice on how to be successful and stay successful. You don’t want to miss out on this episode!

Elizabeth shares with us:

  • Her transition from a 5500 sq. ft. store to an 1800 sq. ft. store!
  • How to source product
  • Make your shop an experience!
  • Kravet = the best
  • The most important thing to remember!
  • How to be successful in business
  • Vision boards!
  • What is in the future for Elizabeth…

Check out the full show notes at