A Well-Designed Business® | Interior Design | Designers | Business |Interior Design Success

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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A Well-Designed Business® | Interior Design | Designers | Business |Interior Design Success



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Jan 24, 2018

Today we have Jason Oliver Nixon, one of the dynamic partners of Madcap Cottage, with us on the show. LuAnn has really been looking forward to this interview because she and Jason Oliver are both going to be at the IWCE (International Window Coverings Expo) Conference in Tampa Florida in March, where Jason and his partner John Loecke are going be giving a keynote address. On the show today Jason will be talking about the IWCE and also about his business, Madcap Cottage, so listen in to find out more.

There are so many parts of Madcap Cottage that have intrigued LuAnn and she really admires that way that Jason Oliver and John stand so firmly in the space of their design aesthetic. These Madcap gents are well known for their whimsical use of color and pattern, really bringing their client's story-lines to life and their out-of-the-box website really says it all! Listen in today to find out about Madcap Cottage's really unusual and fascinating approach to interior design.

Show highlights:

  • How Madcap Cottage came about.
  • The way that Madcap Cottage approaches the needs of their clients.
  • Jason Oliver explains how both his and John's former experience as magazine editors and television producers assists them with bringing their client's stories uniquely to life.
  • The way that they challenge and push their clients to bring prints and patterns into their lives.
  • Prints Charming- the really awesome book that Jason Oliver and John have written as a primer to give people permission to bring prints and patterns into their lives.
  • Why people come to Jason Oliver and John.
  • The reason why it's never a head-to-toe look from Madcap Cottage.
  • The intuitive and thoughtful way that Jason Oliver and John work with their clients.
  • How constant traveling really helps them to keep their eyes tuned and their clients well informed.
  • The evolution of the Madcap brand.
  • How Jason Oliver and John trained themselves as interior designers.
  • Where Jason Oliver finds the time to rest with his hectic schedule.
  • What luxury really means.
  • What to expect from Jason Oliver's keynote address.


Book: Prints Charming- Create Absolutely Beautiful Interiors With Prints And Patterns by Jason Oliver Nixon and John Loecke





Prints Charming- Create Absolutely Beautiful Interiors With Prints And Patterns by Jason Oliver Nixon and John Loecke

Robert Allen fabric collection

Jason Oliver and John will be giving their keynote address at 8 am on 27th March the IWCE.

Jan 22, 2018

Big news! We are nearing February and the 2nd birthday for the podcast! Our 300th episode is coming on February 21; there’s a BIG party in NYC---and you’re invited! Listen to today’s show for details!

Today’s guest is Sandra Espinet, a luxury interior designer and the principal of SE Designs, based in Los Cabos, Mexico. Sandra is warm, genuine, intelligent, and a very smart businesswoman. She knows the nuances of catering to the luxury design market, and how it carries its own code and way of doing things. As a lifelong traveler, she embraces the concepts of relaxed luxury and casual international style in her designs.

Her experience and extensive travel have given her a unique perspective on her design style. Her work has been published in several international publications, and she has received numerous awards and distinctions, in addition to appearing on several HGTV shows and radio shows. Her first book is The Well-Traveled Home and her newest book is Barefoot Luxury: Mexican Resort Living, due for release in a few weeks.

What you’ll hear in this episode:

  • How I met Sandra through Andrew Joseph PR: the similar focus on how they work with clients
  • Getting real with yourself about the client you want to work with and what you want to do
  • Why you can’t be an expert on everything, but you CAN be an expert in your field
  • Knowing what calls to you and attracts you
  • What it means to design for luxury clients
  • Understanding the client in THEIR world and in THEIR space
  • Locking down the intangibles to move to the next level
  • Finding the balance between “staying in your lane” and branching out
  • How to decline the projects that aren’t aligned with your focus and having the power to say NO
  • “If you know that you can’t lead, then be a follower, but follow the best person you can find.”
  • The other legs of SE Designs and the business positives that come from them
  • Staying conscious of your core clients, especially about social media exposure
  • How Sandra gets clients with NO advertising
  • Sandra’s recent award from AD Mexico as a Top Ten Designer in Latin America
  • How Sandra manifests her strengths in each job
  • Why Sandra works now with a smaller team and with fewer simultaneous jobs
  • The unique focus of each of Sandra’s books: one eclectic book about travel and one about casual lifestyle trends in the luxury market
  • Why Sandra LOVES to shop with her clients
  • Plan and focus: How Sandra’s shopping trips begin with a budget and a floor plan
  • Becoming fully immersed in the total experience with a client in the psychology of design
  • “I’m designing a stage for fabulous people to lead fabulous lives.”
  • The power and responsibility in spending other people’s money


Website: Sandra Espinet

Find Sandra’s monthly blog: 7 Things I Cannot Live Without

The Well-Traveled Home by Sandra Espinet

Barefoot Luxury: Mexican Resort Living by Sandra Espinet

Facebook: Sandra Espinet
Instagram: Sandra Espinet
Pinterest: Sandra Espinet
Jan 19, 2018

Welcome to today's episode of Power Talk Friday. We are really very happy to introduce Jeff Bullas, an expert social media marketing blogger, strategist and speaker from Sydney Australia, as our guest for today's show. LuAnn has been a great fan of his work for years and she has also been on his email list and following him for a really long time. Despite all the conversations that we've had on the show about blogging, there are still some things about it that continue to plague us, as designers. So today Jeff will be talking about why blogging really works and he will also be sharing some of his expertise about ways to get your audience to find you on social media and how to write killer headlines. Listen in to find out more!

Jeff is the author of the book Blogging The Smart Way- How To Create And Market A Killer Blog With Social Media. He is listed in Forbes as one of the Top Twenty Influencers of CMO's in 2017, he has been ranked by Apollo Research as the Top Twenty Influencers of Digital Marketing in the USA and he is also number one in Global Digital Marketing Influencer 2016. He has been named as one of the Top 100 Social Media Influencers in 2015 and he was featured in Inc.Com as one of the twenty digital marketing experts to follow on Twitter. Forbes ranked Jeff as number eight on The World's Top 40 Social Marketing Talent, and he gets over four million visitors to his site each year, so listen in to find out what Jeff has to share with you today about blogging and getting yourself known on social media.

Show highlights:

  • Jeff discusses his passion and philosophy and talks about how blogging can really become a positive force in your business.
  • Attracting an audience that really loves what you do.
  • Overcoming problems and challenges through writing blog posts about your pain points.
  • Why Jeff believes that content and blogging is so important.
  • Are you wanting to become an industry leader or a celebrity designer, or are you just looking for a stepping stone to creating more business for your business? Jeff explains the different tactics for the different goals.
  • Email is still the business tool of choice for communication, so Jeff explains some ways to inspire people to hand over their email addresses.
  • Creating really effective lead magnets.
  • Some awesome advice about titles and headlines.
  • What you need in order to build your distribution on the more visual platforms like Instagram and Pinterest.
  • Looking at what the top performers are doing in order to get some great ideas.
  • Developing the kinds of habits that will really work for you.
  • What deep work looks like and why you really need to do it!
  • Creating content of consequence.
  • A success habit that many smart people seem to ignore.
  • Some strategies to help your audience to find you.


Connect with Jeff:

Blogger at - more than 4 million people visit every year

Author of the Amazon Best Seller - "Blogging the Smart Way - How to Create and Market a Killer Blog with Social Media" 

Forbes "Top 50 Social Media Power Influencers - 2014" - Ranked #8

Huffington Post - "Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow"

Follow me on Twitter and join the community of more than 320,000 of your peers

Join us on Facebook 

Hangout with us on Google+ 

Connect with Jeff on LinkedIn

Jan 17, 2018

Welcome to today's show! Today we have another show featuring a husband and wife team and we're really excited to have Morgan and Ryan Motsinger, the owners of Lot 35 Homes as our guests. Ryan is a contractor and Morgan is a designer and until recently they each used to do their individual jobs. During the summer of 2017 however,  they combined their skills and opened a business together and now they have a really cool thing going on! Listen in today as we take apart the way that Morgan and Ryan work together as a husband and wife team.

Lot 35 Homes is a full-service residential construction and interior design company, specializing in creating spaces that are relaxing, comfortable, functional and also beautiful. Ryan and Morgan really love their local community in Tillamook, on the Oregon coast and so they align their business values as closely as possible with those of their community. Listen in now to find out more about the really awesome way that they go about their business.

Show highlights:

  • The really awesome website that Morgan created for their business. ( )
  • How they came up with the name of their business.
  • What lead them to the decision to combine their businesses.
  • How the great dynamic between Morgan and Ryan really works for them as a professional team.
  • The major contract that they have recently signed.
  • Where and how their new major client managed to find them.
  • Their intentions for the marketing of their business in the future.
  • The kinds of projects that Morgan undertook for her three guinea pig clients.
  • The merits of using iPhone photos on Instagram versus using professional ones.
  • Morgan's rationale behind the recent adjustment of her fees for consultations.
  • How Morgan developed the confidence to present herself as a professional designer.
  • The great features on their website.
  • How Morgan highlights other people's creativity through the services that she offers.
  • How Lot 35 Connect can really help make the lives of parents with special needs kids more comfortable.
  • Their goal with Lot 35 Connect.
  • Their game plan for engagement on Facebook Live.


Morgan and Ryan's website: Lot 35 Homes

Go to Curated Kravet, select the items that you want and use the code CK Podcast at the checkout to get 10% off your entire first order.

Jan 15, 2018

Welcome to today's show. Our guest for today is Caitlyn Waite, an interior designer from Mobile Alabama. Caitlyn has been chosen to head up the very first affiliate chapter of Savvy Giving By Design, a really wonderful organization started by Susan Wintersteen (#164) with a mission to provide comfort, healing, and support to families with a child facing a medical crisis. This is done by transforming the interior space of the bedrooms of the child and their siblings, at no cost to the family. Listen in to find out more.

Also, through her interior design business, Caitlyn has developed a relationship with a builder and she already has twelve confirmed projects lined up with him for 2018. Today she talks in detail about how this relationship came about and also about the kind of things that you, as designers, really need to know if you would like to duplicate in your design firm what Caitlyn has done in hers. Listen in today to find out more about Caitlyn's approach to cultivating valuable relationships with builders in order to create a really successful design form.

Show highlights:

  • How Caitlyn initially came to hear about Savvy Giving By Design through this podcast.
  • The whole legal process that Caitlyn went through in order to become set up with Savvy Giving By Design.
  • Caitlyn talks about her very first Savvy Giving project.
  • The story of Caitlyn's daughter's Angel's Kiss.
  • How Caitlyn found Georgia, the first child who's room she will be transforming.
  • The unforeseen difficulties that Caitlyn experienced in finding nominees for the Savvy Giving project and what Susan Wintersteen has done to help overcome this.
  • The kind of fund-raising that Caitlyn has done for the project- and how you can also get involved by making a donation.
  • There are even some tradespeople who are willing to donate their time to this project.
  • The way that Caitlyn works with the children to create a space for them that they will really love.
  • How this project differs from a standard design project.
  • The way that Savvy Giving is working as a cohesive unit towards attracting national fund-raising.
  • Caitlyn explains how she developed her relationship with a local builder and she discusses her business model for 2018.
  • Caitlyn's dream solution to the general difficulty that many designers experience in finding sub-contractors to execute their work.
  • Some tips from Caitlyn about the way that her finances are handled with Joe, the builder that she works with.
  • The freedom that Caitlyn experiences through the kind of work that she does with Joe.
  • Caitlyn discusses some of the challenges that she deals within her 'spec' design projects.
  • Some awesome advice about having a successful initial conversation with a builder who you may want to build a relationship with.


If you would like to donate towards the awesome Savvy Giving By Design project, you can go to their donate page on Savvy Giving By

Go to My Doma Studio to sign up for a 30 Day Free Trial with My Doma Studio. Upon signing up for the trial, you will receive 20% off your subscription, as a listener of the podcast.


Jan 12, 2018

Welcome to today's Power Talk Friday. We are really happy to introduce you to today's guest, Madeleine Macrae. Madeleine and LuAnn are going to be co-presenters at the International Window Coverings Expo in Tampa Florida this March. Listen in today to find out more about Madeleine, why she's here on the show and why she's been invited to present at the Window Coverings Expo.

Madeleine is the highly motivated CEO, founder and chief innovator for M MacRae, a national learning, coaching and consulting firm which focuses on the development and growth of pros and companies in the home professionals industry. More than thirteen years ago Madeleine developed a time-tested process and also a language for bridging the gap between the needs and expectations of the corporate world and the needs and expectations of their greatest asset- the pros out in the field. In Madeleine's bio she says that she is connected and responsive, she has a three hundred and sixty-degree view and understanding of objectives, goals, and stakes and that she derives her energy from educating, inspiring and leading her clients. Listen in today, to find out what Madeleine has to share with you about creating really effective and manageable goals, both for your business and for yourself personally.

Show highlights:

  • The joint goal setting seminar that LuAnn and Madeleine will be doing.
  • The Five Days To Goals training that Madeleine does and offers to her clients.
  • Madeleine explains her philosophy around goal setting and she discusses how she arrived at her Five Days To Goals training.
  • Madeleine explains the steps that are involved in the goals training that she offers her clients.
  • Stop beating yourself up with the stick of blame.
  • How to do the Data Dump.
  • The value in keeping notes about the things you intend to do.
  • What you could gain by doing things as tasks, rather than as projects.
  • A sophisticated neuro-trick to use when making your lists.
  • The amount of information that comes at us, compared with what we can actually focus on.
  • Getting really clear about what you want in your life.
  • A smart way to work out what your priorities really are.
  • The hardest step for people to accept.
  • Daring to dream about what you really want!
  • The difference between a goal and a task.
  • Breaking your goal down into achievable milestones.
  • You really know so much more than you think you know!
  • Madeleine's Daily Blueprint- a really fantastic tool for attaining your goals.


To find out more information about the International Window Coverings Expo, go to: IWCE Vision

To get access to some of Madeleine's goals training absolutely free go to: Fast Track Sales Systems

Jan 10, 2018

Today's guest is Blanche Garcia, a certified interior designer with more than eighteen years of experience in commercial and residential design. Blanche is one of the principal designers featured in the Travel Channel reality series Hotel Impossible and she was also a contestant in season six of HGTV Design Star. Blanche owns a design business and she also does a lot of speaking at design industry events, where she shares her proven methods for 'surviving' her interior design business. On the show today she will be discussing how she runs the business side of things, so listen in to find out more.

Blanche is the owner of B. Garcia Designs which is based in Montclair New Jersey. She is a member of the American Society of Interior Designers (ASID) and she's also a 'Green Design' LEED Accredited Professional through the United States Green Building Commission. Listen in today as Blanche discusses her really focused approach to running a successful design business.

Show highlights:

  • How Blanche ended up doing so much public speaking for the design industry.
  • Where Blanche finds the time to do everything that she does.
  • What helped her to learn to figure everything out really quickly.
  • A simple way to teach people how to treat you.
  • Putting up parameters in order to maintain professional control.
  • Taking the pain out of the whole billing structure.
  • Having the right kind of agreement with your client.
  • Giving yourself the time to be creative.
  • How Blanche assesses what the budget of a project should be.
  • The importance of clear communication.
  • The insane amount of purchases that are going through Blanche's office.
  • Blanche's remarkable time management.
  • Her disciplined and focused approach to her work.


Her website: B Garcia Designs

Her Book Link: Empowered Design

Instagram Link: Instagram

Twitter Link: Twitter

Facebook Link: Facebook

Photo Credit: Ciara Perrone

Jan 8, 2018

We have Anita Dawson with us on the show today. She is the president and owner of the Dawson Design Group, a full-service interior design firm based in San Diego Southern California. DDG specializes in all things modern, and since 2007 they have completed more than a hundred projects in Southern California, Chicago, and Atlanta. They have been awarded The Design Impact Award and Design Excellence Award by the American Society of Interior Designers; multiple Home of the Year awards from San Diego Home/Garden Lifestyles and also an Award of Excellence- Architectural Rehabilitation award from the City of San Diego Historical Resources Board. Anita has a really unique and interesting story to tell, so listen in today, to find out what she has to share with you.

Anita founded Dawson Design Group to fulfill her true calling in a creative and hands-on environment after her previous successful careers in the performing and visual arts. Anita's clients gravitate towards the relaxed style and clean-lined approach that she has perfected in her design over the last decade. She and her team at DDG provide homeowners with sophisticated and interesting spaces which are unique to each client. Anita has been featured in HGTV's Professional Network and she is a influencer and a member of Design Trust Ltd, which is an exclusive group of leading interior designers across the country. Listen in today as Anita shares some actionable ways for you to make yourself really valuable as a member of a full-service design team.

Show highlights:

  • How Anita's firm got to be the type of firm that does the bigger projects.
  • The way that Anita's maturity has contributed towards her level of comfort around high net worth clients.
  • The importance of being able to give really clear direction to your contractor to communicate what you want to have built.
  • Developing the kind confidence that's necessary in order to get to the next level.
  • The value of not being afraid to say that you don't know something.
  • Developing collaborative relationships with experts in certain fields, so that you can give up your control in those areas in order to make for a better overall project.
  • Some lessons that Anita learned while she was leasing a workspace within the space of an architect, who ended up becoming an informal mentor to her.
  • Some of the really helpful people that Anita hired, in the beginning, to help her set her business systems up.
  • The kind of marketing that Anita did in the first three to four years of her business.
  • The value of using 'printed marketing' in conjunction with Instagram.
  • Anita's way of fast-tracking herself, while still maintaining her niche market.
  • How Anita managed to start attracting the kind of clients who are aligned with her values, through her whimsical and humorous style of advertising when she started out.
  • Some of the ways that Anita gave some value back to the architect who became her informal mentor in the beginning.
  • Some tips on how you as a designer can really bring value to the builders that you work with.
  • The importance of having a really great team for high-quality projects.
  • It's okay to boost your photo shoots with some accessories that you bring along yourself- the client may even want to buy them if they really enhance the space!
  • Why you really need to be physically present at all your photo shoots.
  • Building great relationships with your vendors is really very important for your business!


Things I learned from Anita Dawson:

Her website:

Anita's Social:
Jan 5, 2018

The guest for today's Power Talk Friday is Adam Urbanski, aka The Millionaire Marketing Mentor and he's a real headliner in Online Marketing and Podcast circles! There are so many ways that Adam could really help and influence all LuAnn's Designer friends to get that extra 'something' to tweak their businesses, so today, she's decided to go with Adam's Dream Business Design Process. Listen in to find out how this process helps Designers to identify what they want to sell the most and also how to sell to the most clients.

Adam, who has been in business for seventeen years now,  is really the 'go-to guy' for Coaches, Consultants and other Service Professionals who want to attract more clients, convert more high-value sales, build an authority brand, or grow a Lifestyle Business that has more impact and generates more income. Adam's clients have often doubled, tripled and even ten times-ed their businesses, some of them in as little as ninety days! All of this and Adam started out with only $194 and limited English and he still managed to turn his first business into a seven-figure business in less than ten years! LuAnn knows that she's in the presence of a true expert with Adam, so she's very grateful that he's on the show today! Listen in now, as Adam shares some really hot tips with you, to help you to become a way better business strategist!


Today, Adam talks to LuAnn about:

  • Becoming a master of, and being known for a very specific approach.
  • What his six question worksheet allows you to zero in on.
  • How he discovered his ideal clients.
  • That 90% of his clients are women and this happened by design!
  • That marketing is really all about listening.
  • Adam talks you through his six questions and how to best approach working with them.
  • Finding your specific magic, as a Designer.
  • Thinking about your dream income, per client.
  • Identifying your dream project.
  • Identifying the characteristics of your dream client.
  • What you'd need to do in order to execute your project in the best possible way. (i.e. identifying your Superpower)
  • Really understanding the expectations that you have to meet with your project.
  • Expressing what you're really good at to your client.
  • Establishing systems for really clear processes in your business.
  • Knowing that everything is changing all the time, so you need to maintain a constant process of evaluation with your clients.
  • Asking yourself how much money you'd like to make from each project, per year.
  • Examining which three to six marketing activities you really need to focus on- to avoid becoming overwhelmed.
  • That you should really become a one track pony, in order to not lose sight of your core competencies.


Adam's websites: or

Adam Urbanski is also on Facebook

Jan 3, 2018

My guest for today’s amazing show is Candy Scott, the Principal of MOOD Design + Build, based in Chicago. She gives practical advice on launching, growing, and sustaining an interior design business. Candy has 15 years’ experience in both commercial and residential design. She graduated from Meredith College in Raleigh, NC, with a BS in Interior Design. You’ll hear her describe how her early experience working with a large developer and with large corporate clients, outfitting high-rise condominiums, lobbies, model homes, and showrooms all contributed to some of the principles and lessons she brings to her own business. She founded MOOD Design + Build in 2014, and continues to work with residential clients and small business owners with their homes, offices, and small-scale commercial interiors.

Show highlights:

  • Candy’s background and experience after design school
  • Benefits to working at a furniture store, learning customer service and different segments of the business
  • Making mistakes in the early years: “falling down and getting back up again”
  • The consciousness it takes to “get out of the drama”
  • Finding the place of relating to clients, vendors, and contractors with a sense of mutuality
  • Meeting clients where they are: hearing their frustrations and fear
  • The range of services offered by MOOD Design + Build
  • How the design phase and the build phase differ
  • Breaking down a project into smaller increments and tracking the data
  • How to be the go-to for referrals for the business that larger firms don’t want
  • Why you must attend networking events
  • Weekly sales activity: why you can’t let this part of your business go
  • Developing relationships with realtors
  • Candy’s blog post with 7 Initial Questions for Developing a Beautiful Space and 5 Steps to Making a Beautiful Space (check out her website!)


Candy’s website and blog:

Her Twitter:

Her Social:
Jan 1, 2018

On today’s show, we have the lovely Erika Ward! Erika started out as an accountant for a design, build company. While still working in corporate settings she started her own firm called “Erika Ward Interiors”. She used her background in financing and her creative side to grow her business and has since then built her business to the greatness that it is now. Erika not only works with individual clients but also works close with retail brands like Home Depot!


Her website and social:
Dec 29, 2017

Welcome to another episode of Power talk Friday! Today LuAnn has Stephanie Chung with her on the show. Stephanie has a company called Stephanie Chung and Associates, where she offers Sales Training, Executive Coaching and also Small Business Mentorship, to companies nationwide. Stephanie also has a course, called High Ticket Selling Made Simple which has been designed to help business owners sell more and make more. Listen in to find out more about Stephanie and her company.

Stephanie used to work as a Sales Executive in the Aviation and Private Jet Industry, where she mastered the art of high ticket selling. She has mentored and coached numerous people, including some of the highest paid, most elite Sales Professionals in the country. She serves Business leaders, Entrepreneurs, and Sales Professionals, using her proven Executive Coaching and Sales Training. Stephanie is a contributor on ABC, CBS, and NBC and she's authored Profit Like A Girl- A Woman's Guide To Kicking Butt In Sales And Leadership and also Embrace The Suck- How To Grow And Succeed In Business. LuAnn is really beyond tickled with all of this, so listen in now, as she and Stephanie discuss the mindset moves that are necessary to really scale your sales.

Show highlights:

  • What it all really comes down to is your own version of your own self-worth. Your financial beliefs play a role in the whole equation and sometimes people tend to struggle with that when selling their intellectual property. Stephanie digs into all the factors that contribute to that struggle.
  • Financial self-worth and your mindset- why you should be very careful to never let your own financial beliefs creep into any sales conversation.
  • It's never about you- it's always about the buyer in front of you.
  • Stephanie explains how you can break out of a limited mindset. Remember that it's not your concern how much your customer can afford. You need to ensure that your presentation of your product (your digital footprint), or service actually aligns with your product or service.
  • Run your business with excellence.
  • If someone agrees to meet with you, it means that they've already done some research about you and they have already decided that you are going to be worth their time.
  • Always approach a conversation with a buyer by looking at what it is that they want or need.
  • Ask the buyer questions that go a little deeper, because sometimes the buyer can't really articulate what it is that they need.
  • Use the power of silence.
  • Really knowing your stuff and getting results will help build your confidence.
  • Stephanie shares a technique that she uses with her VIP clients, called Pre-emptive Strike. Know the objections that are going to come your way and bring them up in advance, so that you can control the message.
  • Remember to never bring your price down, if the buyer can't afford it. Rather take something away. This way you keep your price integrity.
  • Only ask the buyer questions that you don't know the answers to. This will help you better understand how to solve their problem.
  • After setting your agenda with a client, mention that you're not necessarily the Designer for everyone.... Great for getting the right
  • If you really want to become a better salesperson, there is ample information out there, for you.
  • Stephanie has done courses before, specifically for Interior Designers. (For example, High Ticket Selling Made Simple)


Stephanie's website: You can find loads of free resources there.

To get a free download of Stephanie's book, go to:

Dec 27, 2017

My guest today is Judi Kieffer, who has over 24 years’ experience in hospitality, luxury residential, and restaurant design. Her portfolio is full of top-tier projects and satisfied clients. In our conversation, she shares advice about how she built and now manages her design firm in Boise, Idaho. Judi is involved as an advocate for the personal and professional development and for sustainable products and developments.

She participates in several local philanthropic and civic groups and is a mentor for women’s and children’s organizations. She was recently appointed as a spokesperson for the American Society of Interior Designers and is a certified Green Globe auditor. Her passions are yoga, fine wine, riding horses, hiking, and inspiring other designers to run more profitable and enjoyable businesses. Join me for this conversation with Judi!

What you’ll hear in this episode:

  • How Judi’s career began, working for three different companies before opening her own firm
  • The benefits of experience, classes, and various job positions before going out on your own
  • What it’s like to build your own design firm in the beginning: cold calling, mailings, projects, and referrals
  • What the builder or architect needs to hear from the commercial designer: how our services can fit into your project
  • How to use directories for leads on upcoming commercial projects
  • How to find free top sheets in your local area
  • The benefits of long-term relationships in the design business
  • Judi’s recommendations for software, including Quickbooks, Studio Designer, and MORE!
  • The challenges as your business grows: having systems in place and using personality profiles as you add more people to your team
  • Day-to-day running the firm: journals and calendars
  • Judi’s superpower? Using the interior as a marketing tool
  • Clear practices for charging fees
  • Judi’s advice to a new designer with no portfolio: show your passion and excitement, have confidence, ask questions, and present solutions
  • Judi’s interest in green building products
  • The recent surge in green products
  • Advice Judi’s received that is still with her:
    • Be absolutely true to your passion
    • Honor yourself
    • Allow yourself time to breathe, renew, and relax
    • Be transparent in communication
  • What’s ahead for Judi? Hiring an office manager and hosting eco-glamping retreats


Website and social:

For the free WindowWorks newsletter, text 444-999 and enter “designbiz”  (Find out more about green building products)

Search the GreenWorks or Green Standard group in your local area

Judi recommends the following books:

ECO-preneuring by John Ivanko

The Northwest Green Home Primer by K.L. Smith and Kathleen O’Brien

The Philosophy of Sustainable Design by Jason F. McLennan

Women in Green by Kira Gould and Lance Hosey

Value Pricing for the Design Firm by Frank Stasiowski

A Guide to Principles and Practices for Interior Designers by Harry Sigel

Marketing and Selling Design Services by Mary V. Knackstedt

Interior Designers Business Handbook by Mary V. Knackstedt

Dec 25, 2017

Welcome back! Our guest today has been in the interior design business for 17 years! Andrea Schumacher started her own eight-person firm, Andrea Schumacher Interior Design, including herself in Colorado in 1999. Andrea has experience in commercial and residential spaces and she has set design for television at Days of Our Lives and Columbia Pictures! She has a BA in interior design from the F.I.D.E.R. accredited Colorado State University and a certificate in Universal Design from the Graduate School of Design at Harvard University. Today she is going to share with us how she does things at Andrea Schumacher Interior Design and how she makes everything more efficient and successful and how you can too.

Show Notes:

  • She can have how many projects in the pipeline at one time?
  • How are the positions broken down at Andrea Schumacher Interior Design?
  • Did she work for anyone before she started her own firm?
  • How was Andrea Schumacher Interior Design started?
  • Explain how everything is broken down up front!
  • What about the customers that can’t be pleased?
  • When does the “process” go into the project manager’s hands?
  • Why doesn’t she like to hear a budget before the design project begins?
  • What was her aha moment that there needed to be a change with her accountant to get her books straightened out for her design firm?
  • Who is Chandra and what is her role in Andrea’s firm?
  • What are some ways that Chandra has increased profitability for Andrea’s firm?
  • How much has her profitability increased since Chandra has started working at Andrea Schumacher Interior Design?
  • Keep yourself as humble as possible and own up to your mistakes!
  • What is the next big thing for Andrea Schumacher Interior Design?
  • What is Design Leadership Network?

For the rest of the show notes, please visit our resource center: Window Works 

Dec 22, 2017

We have Kae Whitaker with us once again on today's Power Talk Friday- this time for her fifth appearance on the show! She appeared previously on episodes #26, #66, #114 where she discussed branding, how to hire and train interns, how to conduct a proper year-end review of your business and last month on episode #259 she spoke about the subject and content of a typical sale funnel email sequence for interior design firms. Today she's back to talk some more about email marketing and she will be explaining how to set up an email marketing system, with some great tips for doing it really effectively. She will also be discussing the main idea of email marketing, the difference between broadcast emails and triggered emails, how your blog actually connects and supports your email marketing and how to segment your list and what to do with the different lists. Listen in to find out more.

Kae is the owner and CEO of Kae Whitaker Solutions. She uses her more than ten years of experience in retail sales and marketing development to really focus on helping small businesses to stay competitive in their respective markets and to surpass their revenue goals.

Having worked with some of the nation's largest retailers, Kae has now utilized her expertise in retail sales and marketing development to create her premium coaching programs that really assist small business owners to tune into what matters most in their marketing efforts and to streamline their processes while maximizing on their clientele. Kae's highest achievements come through helping others to reach their goals, and she would love the opportunity to help you to take your brand to the next level, so listen in to find out what she has to share with you on the show today.

Show highlights:

  • How LuAnn initially found Kae through her online reputation.
  • Understanding the type of emails that you're going to send and the categories of emails that exist within those types.
  • The importance of using a different approach when purchasing leads or email lists.
  • Kae's advice is for everybody regardless of the size of your email list.
  • The role of email marketing in the customer journey.
  • Sending different email content to the groups of people who are at different points in the customer journey.
  • The difference between broadcast emails and trigger emails.
  • Segmentation campaigns- what they are and when and how to use them.
  • An example of a trigger email for interior designers.
  • What you need to look for in your email provider.
  • Why segmenting is really so important.
  • How to avoid becoming a victim of the spam monster.
  • What the engagement would look like if you hire someone to set the process up on your behalf.
  • When to use re-engagement campaigns.
  • Ways to grow your email list through intentional engagement.
  • How to target growing your email list geocentrically through the content that you're putting out on social media.
  • Where email marketing fits into marketing funnels.
  • Why it would even be worthwhile to create just one funnel.

Previous episodes mentioned on this show:

Farrha Hyman #43

Cheryl Janis #41


Kae's email:

Kae's website:

Dec 20, 2017

Welcome to today's show! We have Dixie Willard, of Dixie Willard Design in Tennessee, with us today. Dixie is a co-host of the Design and Style Podcast with Rachel Moriarty, of Rachel Moriarty Interiors and today we will be talking to her about the  Design and Style Community and about how her partnership with Rachel and their podcast came about. Today, Dixie also discusses her own business and she talks about the Community Projects that she's involved with too. Listen in, to find out more.

Dixie got her Design Degree at the Chaminade University of Honolulu, where she graduated with honors. She has worked for an Architecture Firm as well as having worked as a Designer and a Bookkeeper, for a high-end furniture store and she has done e-design for Pottery Barn Kids, PBTeen, and West Elm. In the middle of all of that, she also managed to earn her NCIDQ Certification.

After traveling around the world, Dixie and her Air Force husband have finally settled down in their forever home, in East Tennessee. Dixie loves taking continuing education classes for fun and reading Design Blogs, to keep up with all the latest trends. Listen in today, to find out more about Dixie, her Podcast and how she's really changing lives, out there, one Designer at a time!

Show highlights:

  • Dixie talks about what it took for her to obtain her NCIDQ Certification.
  • Dixie's work with Ethan Allen.
  • Dixie's experience of being a Bookkeeper for a high-end furniture store.
  • The skill she's learned from first being an Air Force brat and then an Air Force wife.
  • Their move from Oklahoma to Tennessee, where they knew absolutely no-one.
  • Dixie talks about how she and Rachel met, at a Mastermind in Oklahoma.
  • How the Design and Style Podcast came about.
  • All about Rachel and Dixie's Visibility Challenge.
  • To join the Visibility Challenge, go to Design and Style on Facebook and ask to join.
  • The hardest part of the Visibility Challenge and the fantastic results that inevitably ensue, as a result of doing it.
  • What's going to be happening in Dixie's community, at The Visibility Lab.
  • The very exciting and special episode planned for the first Visibility Podcast for 2018, on the Design and Style Podcast.
  • Moonshine tasting in the Smokey Mountains with Rachel.
  • What happened at the Visibility Conference.
  • The fantastic Community and Service Projects that Dixie does and how she assists, design-wise, at the Restoration House of East Tennessee.
  • How you, as a Designer, can get involved with the Dwell With Dignity
  • The service work that Dixie does, for Kingdom Design Ministries, for children who have suffered a trauma, or tragedy in their life.
  • What it takes to rappel down a twelve story building!
  • The awesome gains that you could enjoy, as a result of being a part of a networking group.


The Design and Style Podcast website:

Design and Style can also be found on:

Previous shows mentioned in this episode:

Remya Warrior #266

Dec 18, 2017

Today’s guest is Laura Thurman of Laura Thurman Design Studio in Nashville, Tennessee. She specializes in a global aesthetic that is filtered through a modern lens influenced by her upbringing in Los Angeles, as well as her world travels. Laura Thurman Design Studio services include custom interiors, re-design, weekend styling, and in-field developer selections. Laura talks about the importance of educating clients about the interior design process. To that end, she explains on her website to clients and potential clients the difference between “off the shelf” and “custom made.” We also discuss how she is harnessing the power of building meaningful relationships with peers and industry leaders in helping to grow her firm. In fact, our meeting is a direct result of her commitment to getting out her “box,” reaching out and asking for advice, and for remembering to return the favor. Laura is always thinking of ways to give value back to the new colleagues and mentors she has met. Laura is a delight, and I’m sure you will like her and learn much from what she has to share about intentional networking.

What you’ll hear in this episode:

  • How doors have opened recently because of networking and building professional relationships
  • What Laura has learned from Amy Flurry’s book, Recipe for Press: Designer Edition:
    • How to pitch an idea
    • Why you need to do your homework
    • How each project has multiple offshoots
  • Giving serious thought to your WHY
  • How to tactfully cultivate peer relationships, beginning with being intentionally present
  • Why “thick skin” is important for entrepreneurs to cultivate
  • How social media helps with networking
  • How doors open when you “put it out there”
  • Educating the client:
    • Mainstream and retail = “off the shelf”
    • Quality and exclusive = “to the trade”


Episode 108, Amy Flurry

Episode 203, Darla Powell

Recipe for Press: Designer Edition, by Amy Flurry

Dec 15, 2017

Welcome to today's episode of Power Talk Friday! LuAnn has a really special treat in store for you today - her husband, Vince will be joining her on the show! LuAnn has recently had a lot of people asking her to address the topic of husband and wife teams, working together.

She recently interviewed Syd and Shea McGee, of Studio McGee (#270) and there are also a few more interviews scheduled with husband and wife teams, which are to be aired in the near future. Vince has already appeared on the show once before, where he talked to LuAnn about the kind of advice that he would give to new entrepreneurs just starting out in their business. He discussed establishing a mission, core values and also systems. So if you're interested in finding out more about any of that, please go back and listen to episode #78. Today, LuAnn and Vince will be talking about how they've managed to be in business together for so many years, and still, like (let alone love) each other! Listen in to find out more!

Vince is the brains behind the finances at Window Works, with a degree in Accounting and also an MBA in Business. He has been the fearless leader at Window Works for thirty-five years this December and he has achieved a very recognizable level of stature within their Window Treatment and Awning community. He has served on a number of Marketing and Operations Advisory Boards, for Window Works and for Dorosol (The Awning Company that they use most often) and he served for just less than two years as the Vice President of Franchise Sales, for Decorating Den. Listen in today, to find out more about how Vince and LuAnn have managed to work together, really successfully, for so long.

Show highlights:

  • Vince shares some of the core reasons that he thinks they have managed to work so happily and successfully with each other and with their third partner, Bill.
  • How the Universe has really gifted them with their different yet clearly defined roles within their business.
  • Recognizing their very different strengths and skills, which really blend well together, for the benefit of their business.
  • Not micromanaging each other or their staff really works well for Vince and LuAnn.
  • What makes a really great Salesperson.
  • Their 'code' of who gets the final say if there's a disagreement about something in the business. (Unless it's a money decision).
  • Letting go of your inner 'control freak' to find harmony in your business relationships.
  • The importance of moving on after a deal has been done and signed off, regardless of what may transpire later.
  • The importance of having a basis of respect in any relationship to avoid issues.
  • It's so much easier to be in business with your spouse when you really do love and care for one another.
  • Observing the fine line of respect/familiarity.
  • Always keeping the bigger picture (the business) in mind when disagreements arise.
  • The benefits of using rationality rather than emotional manipulation.
  • Delineating responsibilities yet allowing people to grow by allowing them to work within their strengths and to run with what they do really well.
  • It really helps to curb disagreements if you can actually feel the pain of your partner.
  • Always keeping what's best for the business uppermost in mind.


Previous shows mentioned in this episode:

Vince Nigara #78

Syd and Shea McGee #270

Dec 13, 2017

Welcome to today's show! We really have the most amazing surprise for all of you today- we have Syd and Shea McGee, of Studio McGee on the show with us! Shea was on the show about a month ago, (episode #236) where she talked about how Studio McGee was created in a spare bedroom and then, after many late nights of brainstorming and sharing their dreams, Shea and Syd decided to turn what was a small business for a stay at home mom, into something way beyond that.

Today, you will hear Shea discuss how she always knew that she wanted to do high-end Design. She also talks about two business decisions that Syd was instrumental in making very early on, which allowed them to attract the kind of client that they really wanted to work with and she explains how Syd has also really helped her to approach certain problems in business with the right perspective.  Listen in to find out more about this dynamic duo and their approach to running a really successful business.    

Studio McGee has been featured in House Beautiful, Domain Home, Design Sponge, Apartment Therapy, SMP Living and One Kings Lane, as well as many others. This show will also appear as a video on LuAnn's Youtube channel. (Go to Youtube for A Well Designed Business.) Listen in today and experience the really tangible love, respect, and admiration that these two have for one another and discover how Shea's dream to build a Design Empire is fast becoming a reality.

Show highlights:

  • What was going on in Syd's mind when they made the decision to move to Utah.
  • Shea explains how Syd got involved bringing his really valuable perspective to the business.
  • How Syd managed to figure out a way organize the operations side of their business by assessing the problems and then finding solutions.
  • How Syd managed to streamline their systems by building their own internal software.
  • Syd's initial focus was really on allowing the Designers to get on with their designing.
  • The sacrifices that they made initially to ensure that there was enough content for their business to grow.
  • The great pay off they've had from consistently investing the time in putting out really high-quality photos on Instagram.
  • How to know when it's the right time to start charging more.
  • How Shea and Syd have pushed each other, to create their Design Empire.
  • The time it took for them to afford to create their own catalog.
  • Attracting the type of clients that they have now.
  • The financial risk that they took and what they put on the line to keep going forward to create their dream.
  • The kind of support that Shea and Syd give one another.
  • How they came to be doing their Webisodes on Youtube.
  • Some of the actionable things that they have done, to really grow their business.
  • All about McGee and Co, a website that they started about a year ago where you can go online and order from their really great product line.
  • It's really demanding to be a very good mom and a great entrepreneur, but it can be done!


Shea and Syd's website:

You can do your purchasing from:

Shea and Syd on Instagram

Shea and Syd on Facebook

Shea and Syd on YouTube

Follow A Well Designed Business on YouTube

For your free offer, from MyDoma Studio, as a listener to the podcast, go to:

Dec 11, 2017

Welcome to today's show! We have Nina Magen, the Principal of Contour Interior Design, on the show with us today. Nina is a very savvy lady, who has a lot going on, on both the business and the Design side. The fact that she is driven is evident in the nine-year rise of her Design Firm and it also shows in the way that she runs her business. Today we talk to Nina about the significant impression it made on her and her business when she was on American Dream Builder TV show. We also talk to her about her staff: how she hires and what she looks for when hiring someone. So listen in to find out more.

Contour is an international, full-service Interior Design firm, with offices both in Houston and Miami. There is a long list of award-winning interiors in the Contour portfolio, which have received recognition from NBC, Bravo and HGTV Networks, as well as acknowledgment for Best Interior Architecture and Best Commercial Interior, by Paper City. ASID also awarded them Best Commercial Interior. The work of Contour has been featured in Rue, Elle Decor, House Beautiful, Interiors Magazine and Lux Interiors and Designs, to name just a few. Listen in today, to find out more about Nina and her approach to running Contour Interior Design.

Show highlights:

  • Nina explains how she came to have such an international team.
  • What Nina does to encourage her team to learn from each other and to think outside of their comfort zone.
  • American design and architecture, as compared with the more modern, forward-thinking European design.
  • Nina discusses her approach and what she looks for when she's ready to hire a team member.
  • The criteria for advancement, that Nina looks for in her team members.
  • What it takes to be a really successful Designer.
  • Nina discusses where her interest in being on a TV show came from.
  • How Nina managed to get onto American Dream Builders TV show in 2014.
  • Nina's harrowing experience on American Dream Builders.
  • How Nina leveraged her life-changing experience on the TV show.
  • Nina's constant growth, personally and business-wise, since being on the TV show.
  • The things that Nina is looking forward to doing, in the future.
  • How to get to be the Designer for celebrity homes.

Connect with Nina:






Go to to find out how MyDoma Studio can help you to run your firm more efficiently. There's a special offer there for you too, as a podcast listener.

Previous shows mentioned on this episode:

Amber Lewis #184

Dec 8, 2017

Welcome to another episode of Power Talk Friday! We have Ashley Faulkes, the CEO of Mad Lemmings with us on the show today. Ashley creates Wordpress websites and he also is an SEO expert, which is one of the main reasons that LuAnn invited him onto the show. She knows that there are many of you out there, wondering about the merits of blogging and wanting to find out how to go about doing it. This is a topic that we really can't seem to get enough information on, so listen in and learn from Ashley, who is an expert when it comes to blogging and creating websites.

Ashley, whose company is fourteen years old, is an Australian who is now living in Switzerland. After skiing one time, on the last run of the day, Ashley fell, twisting his leg and breaking it in thirty-seven places. He then had to spend three days immobilized in hospital, waiting for the weekend to be over and for the surgeons to get prepared to operate. It was well worth the wait, however, and he was also really lucky because they ended up doing a first class job and getting excellent results with his leg. The spin-off of this was that it brought Ashley to blogging, which then brought him to a whole new endeavor, which he became really good at, through getting educated and also teaching. Listen in now, to find out what Ashley has to share with you about SEO and Website Creation.

Show highlights:

  • Ashley's opinion on the difference between a Square Space site and a Wordpress
  • Migrating to a new website with all of your current content.
  • How to attract people to your website, if you're doing the website yourself.
  • Optimising your Home Page and your Services Page.
  • Making a habit of getting reviews on your website for SEO- you can even set up a link for that.
  • Getting onto your local listings, to create SEO links, when starting out.
  • Leveraging social proof, through getting your business listed with The Chamber Of Commerce, or Government Institutions.
  • Finding the biggest bang for your buck, for SEO rankings.
  • How to find out, rather than guessing, if there are any people searching for a particular topic, before writing a blog post.
  • Thinking about reasons that people would need your services, for effective blogging.
  • How to create links to your website.
  • Getting access to Google tools.
  • Using the right keywords for great rankings.
  • Pictures can be worth a thousand words.
  • Using Youtube for great rankings.
  • The value of re-purposing your content.


Ashley's website:

Ashley on Youtube: Mad Lemmings

Previous shows mentioned in this episode:

Lisa Escobar #258

Dec 6, 2017

Welcome to today's show! Our guest for today is Rasheeda Gray, the Principal of Gray Space Interior Design, which is located in the Philadelphia Metro area. Gray Space is still a side hustle for Rasheeda at this point in time and yet in just under two years, she has already had more than twenty projects! You're probably wondering how she has managed to do this, so today she shares three strategies that she has used, to land these twenty plus projects and also her thoughts on what it takes to succeed in the field of Interior Design. Listen in now, to get some really actionable tips from Rasheeda, to fill your pipeline.

Rasheeda holds a Bachelor's Degree in Marketing and International Business, as well as a Master's Degree and she currently works full time, in a corporate position. She also has a husband and two kids. Rasheeda brings her business skills to her Design Firm, so listen in, as she explains how she's managed to achieve as much as she has, in such a short time.

Show highlights:

  • What led to Rasheeda starting Gray Space Interior Design, as her side hustle.
  • Rasheeda is a strong believer in Vision Boards.
  • How Rasheeda managed to obtain her first two projects.
  • The way that Rasheeda made use of social media to get herself known, as an Interior Designer.
  • The magic mix for Rasheeda's success on social media.
  • The secret to Rasheeda's success on Instagram.
  • Rasheeda's way of growing her business intentionally to attain the kind of success that she has, in such a short time.
  • Taking full advantage of any opportunity to speak at events as a great way to get yourself and your business known.
  • What Rasheeda did to get to know five Realtors.
  • All about Rasheeda's Consultation Special for Cyber Monday.
  • Using Loss Leaders to attract more business.
  • How referrals and testimonials have helped Rasheeda to fill her pipeline.
  • The way that Rasheeda leverages her reviews on Howz, to get more business.
  • How Rasheeda found Cheryl and then selected her to be her mentor.
  • How mentorship has contributed to Rasheeda's success.
  • Why it could be tricky to have a mentor from the same area as you.
  • Why it's important to be upfront with your clients about your working a full-time job.
  • The questionnaire that Rasheeda has her prospective clients complete right in the beginning.
  • Assessing the needs of your clients, then providing solutions for them.
  • The logistics of running a Design firm, a full-time job and a family.


To take advantage of the special incentives that are being offered to you, as a listener of the podcast:

From My Doma Studio, go to:


From our newest sponsor, Fresh Books, go to


Dec 4, 2017

Today we have Remya Warrior on the show with us and she's a New Jersey Interior Designer with a Master's Degree as well as fourteen years of experience in the field. She is active in both the WCAA (Window Coverings Association of America), where she is currently the Vice President of the New Jersey chapter, and also in ASID in New Jersey, where she is the featured Tech Talk host. Listen in today, to hear all about what that is and also to find out about Remya's very actionable Seven Step Process that she uses to really knock her networking right out of the park.

Remya really loves to cook for her friends and family and she firmly believes that the kitchen is the heart of the home and it is this that has her specializing in Kitchen Design. Being an active member of the WCAA has led her to her falling in love with window treatments and specializing in that area as well.

On Remya's website, there is a line that says that she helps busy, middle-income families create a home that they love and this is something that LuAnn found very interesting because she really enjoys finding out what makes you, as an Interior Designer, different. LuAnn loves researching and finding out what really sets certain Designers apart, for the purposes of the show, and she points out that your clients also want to find something on your website, that really sets you apart as a Designer.  Listen in now, to find out more about Remya and the really interesting things that she does with her business, to set her apart from the rest.

Show highlights:

  • Koffee Break- the Video Resource that Remya used to have on her website.
  • What Remya learned from doing Koffee Break for two years.
  • What Tech Talk is all about and who Remya has connected with, through doing it.
  • How Remya has really managed to up her game, through doing Tech Talk.
  • How Remya selects the people that she interviews on Tech Talk.
  • You can go to the ASID channel on YouTube, to see the library of resources that Remya has created there with her webinars.
  • If you'd like to attend one of Remya's Tech Talk Live Webinars, you will need to friend her on Facebook. (Remya Warrior)
  • Remya gives a detailed explanation of her Seven Step Process designed to help you to network most effectively.
  • The heartfelt and personal messages that Remya sent to only five special people on Thanksgiving.
  • What it takes to create a really effective Sales Conversation.
  • The three separate email sequences that Remya has on her website to put business leads into her pipeline.
  • Building your referral strategy, through Remya's Seven Step Process.


Remya's website:

Remya on Facebook-Remya Warrior Designs

Remya on LinkedIn-Remya Warrior Designs

Remya learned this networking technique from her friend Paul McManus!

You can also search for Remya on YouTube and Ted Talk.

To get 10% off your entire first purchase from Curated Kravet, go to and use the code C K Podcast at the checkout.

If you'd like to be in one of LuAnn's Masterminds, email her at to see if you're a good fit.

Please leave your review for the show on iTunes - LuAnn will really appreciate it

Dec 1, 2017

Welcome to Power Talk Friday! We have an interview with FreshBooks today. A few months ago, FreshBooks and LuAnn started talking about them becoming a regular sponsor for this show.  As pretty smart business people, they both wanted to find out more about one another before joining forces, to see who they would be getting involved with.

FreshBooks asked to do a trial of two or three thirty second ad spots. Before LuAnn agreed to do any commercials for them, however, she wanted to know if they really were right for you, her listeners. And what better way for LuAnn to know if they are the right fit than to apply her ninja interview tactics to them? Listen in to find out more.

LuAnn wanted the chance to ask any and every question that she thought would be helpful, for you to decide if FreshBooks is right for you because she thinks they really are a terrific platform for helping you to track the money side of your Design business.

Today she talks to Julie Kerr, the Marketing Communications Strategist at FreshBooks, about FreshBooks and how she sees them as the perfect side companion to My Doma Studio. Listen in now, as Julie explains how this platform was designed, specifically for the small, serviced-based industry, to take the fear out of accounting and to help you to efficiently input, track and analyze your operations, your projects, and your business.

Show highlights:

  • Julie explains what FreshBooks is all about.
  • Who the ideal client for FreshBooks is.
  • Julie explains why this is the Accounting Software for non-Accountants.
  • FreshBooks have built templates that actually help you to get paid faster.
  • How FreshBooks helps you to track and operate your business seamlessly.
  • You can take a picture of the receipts of money you spent, on gas, lunches or even hotel stays and the information will be automatically uploaded- and even sorted, for tax time.
  • Your company credit cards can be linked to FreshBooks, to have all the transactions automatically uploaded.
  • How FreshBooks helps you to easily assess the health of your business.
  • Julie explains how the whole invoicing process of FreshBooks works.
  • How well FreshBooks would work, as a side companion to My Doma Studios.
  • The really beautiful design of the way that of FreshBooks looks.
  • You can have your questions answered right away, by the Toronto based support team, at their call center.
  • The way that the pricing structure of FreshBooks works.
  • How FreshBooks helps you to track the exact number of hours that have been worked on a project.
  • The different ways that you can stay connected to FreshBooks.


You can get a free 30 Day Trial with FreshBooks!  All you have to do is go to www.freshbooks/LuAnn to sign up!

If you still have any questions, you can email their Support Team at, or you can give them a call at 1-866-303-6061.

Nov 29, 2017

How many times have you, as a Designer,  felt like you were caught between your client and the Contractor? You know the kinds of situations where you have created a floor plan for space, only to find, on your next visit to the site, that a wall has been moved... So, what happens when this happens? Listen in now, to find out.

Judith Neary and Corey Klassen have some terrific insights and advice for you around this subject, on today's Design Biz Live feature. On today's show, Corey and Judith will be talking about how to manage not being the Project Manager. The diversity of the Design Industry is your strength, but sometimes also your weakness, as a Designer, so listen in, as we pick this topic apart a bit and go through the nuances of it, so that you can find out how to avoid being in this kind of situation.

Show highlights:

  • The definition of Project Management.
  • Judith's concept of the three legs of the stool.
  • The challenge that Corey faced recently, around having to manage a project.
  • The role of the General Contractor, as compared with that of an Architect, or a Designer.
  • The different elements that need to be pulled together, to create cohesion in a project.
  • What a really good Project Manager looks like.
  • Where Designers tend to fall down in a project.
  • What the initial Sales Process should cover.
  • Judith's way of preventing the pain factor in a project.
  • Educating the client about the costs of Project Management.
  • When to say 'no' to a project.


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