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A Well-Designed Business®

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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Dec 13, 2019

Welcome to Power Talk Friday! Today, LuAnn will be talking to us about the kinds of problems and obstacles that stand in the way of designers with the running of their design firms. Although everyone is unique, there are still certain themes that play out, and problems that we all tend to share, as entrepreneurs. Listen in today, to learn what you can do to overcome the challenges that we, as designers, all face in our businesses.

LuAnn has put a lot of thought into the best way to address these things in a precise way that would benefit each of you the most, as individuals. This has not been an easy task because designers are such a diverse group, with varying levels of experience. In today's episode, LuAnn will teach you how to grow your client base, increase your net profits, improve your business acumen and sharpen your sales skills. She will also talk about goal setting and great ways to expand your network. Be sure to tune in today, to find out how to grow your business in 2020.

Show Highlights:

  • You can turn your business around by listening to the podcast. It's your number one free resource!
  • Systemizing every aspect of your business.
  • About Sara Brennan's eight-week course, Process Leads to Profits.
  • How to talk confidently with your clients about window treatments, with Vita's eight-week course.
  • You need to know what you don't know.
  • LuAnn's superpower is sales, which is all about listening.
  • Creating client loyalty and lasting relationships.
  • If you'd like to get inside of LuAnn's brain, whatwouldludo.com will be meeting once a month, live, via Zoom. Go to whatwouldludo.com to sign up.
  • Jenny Slingerland's DesignBuildForProfit course will be starting in February 2020.
  • A great opportunity for #seasoneddesigners.
  • LuAnn Live is coming in November of 2020.
  • Are you going to settle for normal in 2020 or will you strive to be exceptional?

Previous shows mentioned in this episode:

Darci Hether #220

Darla Powell #203 and #330

Kelsey Gross #167

Kimberley Kay #234

Christine Lin #470

Sara Brennan #463

Links:

LuAnn Nigara

Process Leads to Profits

Profit With Window Treatments

Design-Build For Profit

Whatwouldludo

LuAnn Nigara

LuAnn Nigara

 

Dec 10, 2019

Welcome to the show! Today, Britany Simons joins us. Britany founded her full-service design firm, Britany Simon Design House, in 2010. Her work caught the attention of national media and this helped to launch Britany into the world of television and media. In today's episode, she talks to us about her experience of being in the seventh season of the hit HGTV design challenge series, Design Star. She shares the lessons she's learned from doing the show, and how she applies them today, to her design firm. Be sure to listen in today, to hear about Britany's extensive experience of doing television shows.

For the last fifteen years, Britany's design career has covered everything from large-scale commercial renovations to budget-friendly builds, including entire home makeovers. With a degree in Business and Interior Design, Britany's professional career started with working for some of the top design firms in Arizona, where she specialized in kitchen and bath design, as well as the whole construction process, from conception to completion.

In addition to being a regular design contributor to television, digital, and print media outlets, Britany has also been the host for the Holiday House series on HGTC.com, a designer on Travel Channel's hit series, Hotel Impossible, co-host of We're Moving In, on the FYI Network, and a featured designer on Bravo Network's new design show, Best Room Wins. Tune in now, to find out more!

Show Highlights:

  • Britany enjoys supporting and having the support of other designers.
  • Britany discusses how she stumbled into doing TV design shows.
  • Being on TV isn't as glamorous as it looks.
  • Why you don't make good money on TV unless you get into the fifth season of a show.
  • Some of the lessons Britany learned from being on a TV show.
  • TV challenges are very stressful and you have to be self-sufficient and savvy with your resources because you're left to your own devices.
  • You have to be highly organized to pull off a TV challenge. It's a very testing experience.
  • It's very rewarding to complete a TV challenge.
  • Being on TV is not what you would imagine because it's more exciting for the producers if the designer breaks down and falls apart.
  • What Britany learned about herself, as a designer, from being on TV.
  • Being on TV taught Britany to be more efficient and trust her gut.
  • Learning to understand the process of how things are made, and what's involved with the different aspects of a renovation process.
  • Britany gained a lot of confidence from being on TV.
  • Being on TV certainly opened doors for Britany.
  • You need to know what you want from being on TV before you start because it's a huge time commitment.
  • You need to be mindful of where you're putting your energy.
  • Television has been the marketing that Britany has used in her business.

Bio:

To Britany Simon, the foundation of good design is about the experience that it gives you. She believes in spaces that blend fashion with function and luxury with livability.  With a focus on creating a space that is a reflection of who you are, and an emphasis on how it makes you feel.  Her artistic nature, a penchant for the details, and eye for the unexpected have helped her create incredibly distinguished living spaces and striking commercial projects for her clients.

Over the last fifteen years, Britany’s experience has spanned across a vast array of projects – from large-scale commercial renovations to whole home makeovers to budget-friendly builds. Although she has had a lifelong love affair with interior design and architecture, Britany received formal training through her bachelor’s degree in Business & Interior Design. She began her professional career working for some of the top design firms in Arizona where she worked on new residential homes, specializing in both kitchen and bath design, from conception to completion throughout the entire construction process.

In 2010, she founded Britany Simon Design House – a full-service design firm. The signature style and unmatched execution of BSDH have garnered a notable client roster with projects all over the country. Additionally, her work has caught the attention of national media and helped launch Britany’s foray into the television and media world.

Upon being selected on the seventh season of the hit HGTV design challenge series, Design Star, Britany discovered a new passion for television and video production. Her natural talent for design and on-camera presence earned her the accolade of “Fan Favorite” from her season. In addition to being a regular design contributor to television, digital and print media outlets, she has also been the host for the Holiday House series on HGTV.com, a designer on Travel Channel’s hit series, Hotel Impossible, co-host of We’re Moving In on the FYI Network, and a featured designer on Bravo Network's new design show, Best Room Wins airing May 2019.

Previous episodes mentioned in this show:

#420 Amanda Berlin

#478 Amber Roy

#297 Mikel Welch

#338 Orlando Soria

#127 Corey Damen Jenkins

#255 Anne Rue

#220 Darci Hether

#258 Lisa Escobar

#182 Christie Leu

#296 Ruthie Staalsen

#291, #397 Cheryl Luckett

#267 Rasheeda Gray

#486 Christina Bruce

#376 Cat French

#463 Sara Brennan

Links:

Website: Britany Simon

Pinterest: Britany Simon

Instagram: BRITANY SIMON

Facebook: Britany Simon Design

 

Dec 6, 2019

Welcome to Power Talk Friday! Brad Clinard, a certified financial planner from High Point, NC, joins us on the show today. Brad, like Peter Lang, the Designer CPA, (episodes #349 and #464) specializes in working with interior designers. He has a very real desire to help the people in our industry, and his approach to finances is different from any other financial planner. He knows that every designer needs to plan for life’s financial challenges, and for their retirement, so he helps them maximize their earnings over their lifetime. He refers to this as intentional planning for abundant living. Be sure to listen in today to find out what Brad does to help designers plan for a life and future that they deserve to have. 

Brad graduated from UNC Charlotte, Magna Cum Laude, majoring in Economics with a concentration in Psychology. He was the senior team captain of the tennis team and worked closely with the NCAA advocating for student-athletes. Brad has earned the designation CERTIFIED FINANCIAL PLANNER™ professional.

Brad is married to Hope, a pastry chef. They attend Wesley Memorial Church in High Point, and they have a passion for missions and service, most recently supporting Youth with a Mission, Casey Cares Foundation and the Old North State Boy Scouts Board. In his “spare” time, Brad enjoys reading, movies, travel, time outdoors and eating great food. His adventures have included hiking the northern half of the Appalachian Trail and the Laugavegur in Iceland. Tune in now, for more.

Show Highlights:

  • Brad helps designers with their personal financial planning.
  • We need to learn to understand how to use our money to empower us to live an abundant life.
  • Brad’s parents were in the traditional wealth management industry and they focused on investing.
  • Brad’s experience of growing up in High Point.
  • Brad explains what financial design is all about.
  • Starting with people’s values, rather than with their financial goals.
  • The Designer’s Dozen are twelve challenges that designers face when working with traditional financial planners.
  • Goals are future-focused and temporary, and values are present-focused and permanent.
  • Understanding your values is the first point in getting to know yourself.
  • Brad spends a lot of his time trying to understand how our psychology affects us.
  • From a professional perspective, there are four types of money scripts that everybody falls into- money avoidance, money worship, money status or money vigilance.
  • It can be very challenging for creative-minded designers to find professionals to give them advice and guidance.
  • There are generally four different communication styles.
  • Bridging the gap between the different styles of communication.
  • Why Brad decided to focus on interior designers.
  • How to know when you need the services of a financial planner.
  • Brad gives you the Ten Keys to Financial Foundation.
  • The plans that Brad will create for you.
  • Follow your bliss and plan for an abundant life.
  • A formula for having a less stressful experience of life.
  • Brad has a three-stage process to help clients going through transitions in their lives.

Other shows related to finances to go with this show:

Peter Lang #349, #464 

Kimberly Merlitti #361, #442 

Ashley Micciche #468 

Diane Gardner #54 

Previous shows mentioned in this episode:

Michele Williams # 137, #180, #395, and # 424

Taylor Spellman #106, #390, and #467

Links:

Website:  High Point Financial Design 

Quiz to learn your money script: High Point Financial Design

 

Dec 3, 2019

Welcome! We have Monica Wilcox, the principal of M Wilcox Design, joining us today. Monica is a #seasoneddesigner. She's dynamic, entertaining, and she's on the show to share some of her killer inspiration. She talks to us about coming to grips with her "business midlife crisis", her decision to be on TV, diversifying revenue streams, and setting the rules for yourself first, and then for your clients, to ensure your success as an interior design business owner. Monica is often called on for her advice. She is full of energy and her approach to business and life is truly authentic. You're really going to love her, so be sure to listen in, to hear what she has to share!

M Wilcox Design is an award-winning design firm with an emphasis on collaboration. Monica's impeccable eye for design and her in-depth knowledge about project management really sets her apart from other design companies. She has very well-established systems, from the initial design phase all the way through to the final install, and every project is executed with precision and exceptional quality. Tune in today, to find out more about Monica and the efficient way that she runs her design firm.

Show Highlights:

  • Monica did not start out in business with a foundation for success. She had to teach herself the business side of her business.
  • Some of the core things that designers should be paying attention to when they start a business.
  • Monica started out with a career in the military. There, she learned about determination and discipline.
  • Monica is a believer in staying in her own lane and always hiring people who are good at what they do, to help her get to the top of her game.
  • It's important to hire the top people.
  • Monica explains what she looks for when hiring people.
  • What caused Monica's business mid-life crisis, ten years ago.
  • Finding a new sense of purpose.
  • Transformation is powerful.
  • Figuring out a deeper meaning to what you do.
  • Monica shares her strategies for diversifying revenue streams.
  • Getting on TV happened very easily for Monica.
  • Preparation plus opportunity leads to success.
  • Running with a structured system.
  • There's so much to be learned from events and other designers.
  • Monica explains her fee structure.
  • All about Monica's Design Mecca classes and education.

Bio:

Interior Designer Monica Wilcox is an expert in delivering unique designs with functionality in mind. Her award-winning design firm creates gorgeous interiors that also offer livable-style with a California twist.

With an emphasis on Collaboration, Monica is able to realize the vision of her clients and bring them to life. She has the unique ability to connect with her clients and radiates a tremendous passion for what she does which is contagious to everyone around her.

Her impeccable eye for design combined with her in-depth knowledge of project management sets her apart from other interior designers. From initial designs to the final install, each project is executed with precision and exceptional quality.

Monica is frequently called upon for advice for everything from interior design to business growth to lifestyle tips. She enjoys the art of living fully and completely and is happy to share that with others. With boundless energy, an honest and direct approach, and an infectious spirit, it’s possible that this creative visionary may someday be in every household in America.

Monica Wilcox is the founder of Design Mecca, an online learning center that teaches interior designers how to start a successful business. Along with her colleague Nikki Chu, Monica teaches at the accredited online university which features a course broken up into 36 videos and 12 modules that students can work through at their own pace.

Previous shows mentioned in this episode:

Tobi Fairley #419, #440

Nancy Ganzekaufer #389 

Ann Rue #255 

Sara Brennan #463 

Janelle Photopoulos #363 

Stacey Brown Randall #93  

Links:

Website: M Wilcox Design

Design Mecca

Nikki Chut

LuAnn Live

Sara Lynn Brennan Course

LuAnn's Favorite Resources

 

Nov 29, 2019

Welcome to Power Talk Friday! We have Vanessa Shepherd, the owner of She's Got Vision, on the show with us today. Vanessa is all about efficiency. She has won awards, she has been recognized in her community and she knows just how busy most creative business owners are. In today's episode, she talks to us about how hard it is for creative entrepreneurs to find the time to get everything done in their businesses, especially if they have a family to manage as well. She shares strategies for growing your design business through Pinterest and some really helpful tips for managing your time so that you can live a little too. She also explains what you need to do to really stand out from the crowd, so be sure to tune in, to find out more.

Vanessa graduated from NAIT with honors for her degree in Business Administration. She is a content marketing professional and she helps business owners to be seen, increase the traffic to their websites, and build lasting relationships. Her specialty is social media marketing, and she loves to use Pinterest as a platform for visibility. Listen in today, to benefit from Vanessa's wisdom and experience.

Show Highlights:

  • Vanessa loves to be as efficient as possible.
  • There's a big update coming for Pinterest.
  • Vanessa explains what a pin title is, on Pinterest.
  • Pinterest wants to make titles more purposeful.
  • Later is a great scheduling tool.
  • Pinterest is an important search engine.
  • Some strategies for using Pinterest to drive potential clients to your website.
  • Allowing someone else to help you have the time to do what you do best.
  • Video is big everywhere on social media right now.
  • Pinterest can be used as a good cross-promotion tactic.
  • Some tips to capture people's attention in the first three to fifteen seconds of a video.
  • Good quality photos are a must on social media.
  • The process of pinning.
  • Find content that can educate, inspire, or entertain your audience.
  • Showcasing your work in multiple ways to drive more traffic to your website.
  • Being consistent with your pins is very important.
  • Vanessa has a Pinterest audit that you can download for free on her website. Go to She's Got Vision
  • How Vanessa helps people improve their strategies for social media.

Bio:

Vanessa Shepherd is a content marketing professional at She's Got Vision, helping business owners to get visible, drive traffic to their websites, and build lasting relationships with their audiences. Vanessa specializes in social media marketing, and her favorite platform for visibility is Pinterest! She graduated with honors from NAIT with a degree in Business Administration and from the University of Alberta with a master's in Communications and Technology. When she's not creating strategies, running ads or pinning her heart out, you can find Vanessa traveling and gardening with her husband and their two Airedale Terriers.

Previous shows mentioned in this episode:

Amber De La Garza #385

Summer Tannhauser #292

Allison Fannin #223

Kate Ahl # 331

Links:

Website: primary: She's Got Vision Blog 

course microsite: learn.shesgotvision.com 

Blog: She's Got Vision Blog

LuAnn Live

Article: welldesigned.article.com

Kirsch: kirsch.com

Instagram: She's Got Vision

Facebook: She's Got Vision

Pinterest: She's Got Vision

Free Pinterest audit checklist: She's Got Vision

 

Nov 26, 2019

Welcome! Today, we have Christina Bruce, the principal of Christina Bruce Interiors in Vero Beach, Florida, with us on the show. Christina was one of the VIP attendees at the LuAnn Live, It's About the Conversation event, earlier this year. LuAnn asked each VIP to let her know, in the months following the event, what they have done and achieved based on what they learned, and the people they met there. So, Christina messaged LuAnn recently, with a long list of the positive things she identified in herself and her business, from the event. In today's episode, she shares the serious questions she had been asking herself about her business, before attending LuAnn Live. She then goes on to describe the things she put into action and the remarkable 180 degrees turn around that she created in her business, as a result of attending the event. Listen in, to hear about the incredible way that Christine transformed her business.

Christina started her company in Savannah, in 2009. She then completed several residential and commercial projects in Florida, Georgia, South Carolina, and North Carolina. Christina received an award for excellence for the work she did on a medical center from the Indian River County Chamber of Commerce during this time, and she was also invited to be a guest designer on ABC's Extreme Makeover: Home Edition.

The love of her hometown, Vero Beach, drew her back there in 2012. Christina has had the opportunity to further her experience and influence by working with some of the most established communities in Vero Beach, and by helping to complete residential and commercial projects in Texas, New York, and internationally. Tune in today, to learn about the lessons that Christina has learned and the actions she's taken to transform her business.

Show highlights:

  • Christina explains why she decided to go to the LuAnn Live event.
  • Attending LuAnn live pulled Christina out of the negative head-space that she had been in before attending the event.
  • LuAnn Live was like a designer's support group for Christine.
  • Christina talks about the significant conversation she had with Taylor Spellman.
  • Learning to look at her motivation, rather than her goals.
  • Parenting always takes priority.
  • Cat and Christine keep on learning together.
  • Some of the actions that Christine has taken.
  • Christine's experience is in high-end residential design.
  • Becoming successful within the demographics of where you live.
  • What Christine learned from Dala al Fuwaires.
  • There will always be times when the things we do don't work.
  • You have to risk failure to succeed.
  • There are some things you should never fake.
  • Christina describes the Christina Bruce Collection, for David Francis Furniture.
  • Talking about partnerships.
  • Podcast green is a wonderful color!

Bio:

Christina Bruce graduated Magna Cum Laude from the Savannah College of Art and Design (SCAD). The Interior Design program at SCAD has been consistently ranked as the number one program in the nation. It is here that Christina not only formed a strong foundation of design principles, but also a true passion for interior design.  She formed her own company in Savannah in 2009 and completed several residential and commercial projects in Florida, Georgia, South Carolina, and North Carolina. During this time, she received an award for excellence for her work on a medical center from the Indian River County Chamber of Commerce. She was also invited to be a guest designer on ABC’s Extreme Make-Over: Home Edition where she helped complete the design of the dining room and master bedroom of the home being featured. Savannah’s charm enriched her experience, but the love of her hometown of Vero Beach drew her family home in 2012.

In her time in Vero Beach, she has worked with some of the finest architects and builders which has helped to shape her corporate philosophy and relationship with clients. She has had the opportunity to further her experience and influence by not only working with some of the most established communities in Vero Beach but also helping to complete residential and commercial projects in Texas and New York, as well as internationally. She looks forward to many years of successful relationships and projects with the clients and communities with which she is fortunate to work.

Previous shows mentioned in this episode:

Vanessa DeLeon # 18

Dala al Fuwaires # 392

Taylor Spellman #467, 106

Shauna Lynn Simon #76, 84, 102

Cat French #376

Nancy Ganzekaufer- Niche is Rich #15

Nicole Heymer #125, 317, 466

Kae Whitaker #114, 259, 274

Michele Williams #180, 395   

Carolyn Flannery #453

Links:

LuAnn Live

LuAnn Nigara Book

Power Talk Friday

Link to IG post announcing color collection PodGreen named for me

David Francis Furniture

Clem Schaub Architect Vero Beach Florida

Christina Bruce Interiors

 

 

Nov 22, 2019

Welcome to Power Talk Friday! Claire Jefford joins us on the show once again today! Claire is an interior decorator, business coach, leader of the designer Facebook group Interior Design Business Strategies, a vlogger, and author of a chapter called Managing Client Expectations in LuAnn's second book, A Well-Designed Business, The Power talk Friday Experts, Volume 1. In today's episode, Claire takes us through her initial process. She shares her wealth of information about the best practices for handling all aspects of consultations with clients. Listen in today to learn how to set the tone for success right from the outset.

Claire started her award-winning decorating firm in 2011, and in 2017, she started a second business as a business coach. She is passionate about having organized processes, marketing, and creating videos. She was voted #3 Top Influencer in 2018, and she runs an active Facebook group called Interior Design Business Strategies, with more than 3000 design professionals from around the world. Tune in now for more!

Show highlights:

  • Being upfront about the way that you work.
  • Managing your clients' expectations, educating your clients, and communicating effectively.
  • Claire talks about her templated email system.
  • Setting the tone right from the start.
  • Claire always asks for payment upfront for consultations.
  • Keeping clear logs of everything.
  • 3-D design is the way to go!
  • Claire talks about what she brings with her to consultations.
  • Helping people as much as possible in two hours.
  • Clients like structure.
  • You have to let your clients know what you do.
  • Little things can go a long way.
  • Confidence is key!
  • Claire has some fabulous packages available.
  • Claire explains what WidWil is all about.

Previous episodes mentioned in the show:

Maria Killam #58

Fred Berns #174

John and Theresa Dorlini (Circle Design Studio) #380

Claire was previously in episodes #237 and #325

Links:

Website - https://clairejefford.com/

Facebook: https://www.facebook.com/clairejefforddesigns/

Facebook Group: https://www.facebook.com/groups/interiordesignbusinessstrategies/

Blog post Claire mentioned in the show: https://clairejefford.com/3d-renderings-for-interior-designers/

The Initial Phone Call: 5 Must-Ask Questions - https://clairejefford.com/initial-phone-call/

Kirsch: kirsch.com

Article: welldesigned.article.com

LuAnn Live: luannlive.com

LuAnn's Favorite Resources: luannnigara.com/resources

Nov 19, 2019

Welcome! Today, we have Laurence Carr, the CEO of Laurence Carr Design, with us on the show. Although Laurence opened her design firm just a short eighteen months ago, she is already running it with the clarity of a seasoned CEO. She has a very well-structured business plan and her goals are right in front of her. In today's episode, she explains how she managed to get her business up and running so quickly and she also shares with us her well-thought-out business plan. Laurence is truly an impressive businesswoman so be sure to listen in today, to learn about the clear and intentional way she runs her business.

Laurence is helping to shape our cultural dialogue through her work, her speaking engagements, and her blog, "Beyond Aesthetics". Her focus is on combining sustainability with quality, and she is a GREEN Leaders Accredited Professional, and a Member of the Sustainable Furnishing Council. She is is a leading voice in the field of Holistic Interior Design and she's been featured in Forbes, The Wall Street Journal, Business of Home, Domino, Apartment Therapy, Sotheby’s Home, House Tipster and Style Matters. Laurence won the BUILD awards from Homes and Gardens UK in 2019, and she was nominated for the ASID National Awards 2019 for “Design for Humanity”. In March of this year, she was invited to be one of the 30 speakers of the Circular City Week in New York. And this summer, Laurence Carr Design successfully unveiled "The Restorative Room", in Southampton New York, for the Hampton Designers Showhouse 2019. Tune in now, for more!

Show Highlights:

  • Laurence talks about the advisory board that she recruited to help with business strategy.
  • It helps to get advice from people outside of your industry.
  • Everything that Laurence does is done with clear intention.
  • Laurence wanted to build a business with multiple revenue streams.
  • Thinking about the impact of stress on people's lives.
  • Considering not only how things look, but also how they feel, when making choices.
  • Working with Leslie and Sam, of Savour Partnership.
  • About the immense value that Laurence found in creating her e-boutique.
  • How Laurence grew her email list.
  • Working with freelance designers.
  • Laurence talks about her interview process.
  • The systems and processes she uses in making selections for her e-boutique.
  • Earning money on the side, from affiliate marketing.
  • It all comes down to the systems you use.
  • It's very important to keep your goals in front of you.

Bio:

Born in France and now living in NYC, Laurence Carr has an inherent appreciation for art and design—she is a natural aesthete. Before launching her interior design practice, Laurence was a professional ballet dancer, singer,  stage director, and fashion event manager. Today, she is recognized for her application of wellbeing principles and ancient techniques in high-end residential interior design.

Laurence believes luxury interiors don’t have to be sterile and soulless. Instead, her projects encourage mindful living and create harmony, whilst attaining a level of sophistication that develops from layering modern art, furniture, antiques, and accents.

Having lived, worked and traveled in Europe, Asia, Australia, and the US, Laurence’s design aesthetic is influenced by her love of different cultures and deep appreciation of art. She brings an international approach to each project—whether its sifting through antique galleries in Paris or sourcing hand-woven rugs from the villages in Nepal, Laurence’s knowledge and network allows her to find and assemble unique items for you.

Previous shows mentioned in this episode:

Nicole Heymer #466, #317, #125

Andrew Joseph #39

Dennis Scully #459

Savour Partnership #209 and #458

Links:

Website: Laurence Carr

Facebook: Laurence Carr Design

Instagram: Laurence Carr Design

YouTube: Laurence Carr

 

Nov 15, 2019

Welcome to Power Talk Friday! We are delighted to introduce you to Wendy Cohen today. Wendy is the founder and CEO of a suite of Powerhouse Companies comprising of PowerHouse Advisors, a consulting firm, PowerHouse SMART, a luxury industry education and networking leadership community, and PowerHouse Recruiting, which is a division of the consultancy, PowerHouse Advisors. This expert group of companies is committed to serving the best people in the luxury industry by teaching and speaking to them about luxury, and educating them about new luxury technologies. Wendy herself is a powerhouse lady, and in today's episode, she talks to us about building a company culture, creating a complete customer experience, and what it takes to get ahead in business. She also discusses the Luxury Home Conference that is coming up in Chicago, in February, where she has invited LuAnn to be the keynote speaker. Listen in today, to find out what this dynamic and special lady has to share!

The family of PowerHouse Companies was formed in 2006. It is recognized most for successfully guiding hundreds of luxury industry brands and firms in the fields of design, build, and development, across the US and in Canada. PowerHouse SMART was also formed in 2006. It was intended to power-up the very best leaders in the luxury market by creating a platform for elite relationship building, to lead to business collaborations, new business development, referrals, knowledge sharing, and cutting-edge education. Then, in 2015, PowerHouse Recruiting was created as a division of PowerHouse Advisors, to continue with the exceptional recruiting and placement guidance that was established under the consultancy umbrella. Tune in today, to learn what it takes to win in the arena of luxury design, build.

Show Highlights:

  • Wendy started her career as a realtor.
  • Wendy was part of a four-person team in a building company that grew the company from having ten employees to eventually having 120 people working there.
  • Creating a culture in her company.
  • Great success for builders doesn't come overnight but it is possible.
  • Growing the design, build concept.
  • Teaching her sales team about the complete experience was the thing differentiated from any other builder that a consumer might be going to, in 1989.
  • You don't brand yourself. Your audience brands you.
  • Treating sub-contractors, tradespeople, and suppliers with respect, as if they are part of your company.
  • In 1995-1996, Professional Builder Magazine named Wendy's company one of the best eight companies to work for in the nation.
  • Being selected by Custom Builder Magazine as Custom Builder of the Year.
  • The satisfying way that Wendy's vision for the company became contagious.
  • Consulting with other companies to teach and advise them about systems, processes, and how to replicate Wendy's success.
  • For ten or eleven years, Wendy's main focus was on business development.
  • Consulting about recruiting, and helping everybody grow, is where Wendy finds herself today.
  • Wendy views the placements that she makes within other companies as a reflection of her reputation.
  • Wendy talks about PowerHouse Smart. This is how she gives back to her community.
  • Wendy is all about sharing and giving.
  • Every month, PowerHouse Smarts had one big event, called the Builder Architect Hard-Hat Tour.
  • PowerHouse Smart is always looking to grow like-minded individuals. This is why they host a Luxury Conference every year.
  • The next PowerHouse Smart Luxury Home Conference is being held on February 5th, 2020, in Chicago. LuAnn has been invited to be the keynote speaker.
  • Wendy explains what will be happening at the upcoming Luxury Home conference.

Bio:

Wendy Cohen CEO

PowerHouse Companies

PowerHouse Advisors, LLC

PowerHouse SMART®

PowerHouse Recruiting, LLC

Wendy Cohen is the CEO and Founder of the PowerHouse Group of Companies comprised of PowerHouse Advisors™, a consulting firm, PowerHouse SMART®, a luxury industry education & networking leadership community and PowerHouse Recruiting, a division of the consultancy PowerHouse Advisors™ LLC.

The family of PowerHouse Companies was formed in 2006 where it is most notably recognized for successfully guiding hundreds of luxury industry brands and firms in the design, build and development arena across the nation and in Canada. PowerHouse Advisors’ profound impact is working with owners and senior managers in refining business development efforts, implementing process improvement platforms, developing operating systems and procedures, properly managing and executing manpower and creating strategic growth plans.

PowerHouse SMART® also formed in 2006 was intended to power-up the best of the best leaders in the luxury market by creating a platform for elite relationship building leading to business collaborations, new business development, referrals (give and get), knowledge sharing and cutting-edge education. From the onset, the goal was to bring all the talents needed to create an ultimate luxury project and educate on the value of collaboration at the highest level. Today PowerHouse SMART® supports leaders in the industry in growing their businesses with over 30 events a year, an Annual Luxury Conference and a robust online connection website. While PHS operates in the United States Midwest Market, there has been discussion for future plans for expansion via franchise opportunities tying other local luxury market chapters to the headquarters in Chicago.

PowerHouse Recruiting™ was created as a division of PowerHouse Advisors in 2015, to continue the exceptional recruiting and placement guidance established under the consultancy umbrella. PHR as a dedicated division can help more employers and career-minded candidates find the perfect fit for continued success and growth.

PowerHouse Recruiting is unique in that recruiting services are performed as if the employer owner was personally conducting the screening and recruitment process. PowerHouse Recruiting has proven results in supporting trusted colleagues in the luxury design, build, develop and real estate industry in hiring top talent from CFO to Design Assistant. Wendy Cohen has over 30 years of luxury industry experience and is often referred to as the ultimate power connector, with an exceptional network among top-tier professionals. PHR connects the right people (top talent candidates) to the right career opportunities (employer client’s job openings). PHR believes there is such a thing as a perfect fit.

The PowerHouse Group of Companies is dedicated to being experts in the luxury industry by teaching luxury, speaking about luxury, educating on new luxury technologies, building new relationships every day, and proudly serving the best people in the industry.

Previous episodes mentioned in this show:

Claire Staszak #166

Nicole Heymer #125, #317, and #466

Links:

Conference Registration: Power House Smart

Instagram: Power House Smart

Facebook: Power House Smart

LinkedIn: Power House Smart

PowerHouse Smart

 

Nov 12, 2019

Welcome! Today we have Cheryl Clendenon, the CEO of the Florida-based design firm, In Detail Interiors, with us on the show. Cheryl is one of our industry’s boldest, smartest, and funniest ladies, and she’s always willing to generously share her business expertise and advice with those who would like to learn from her. In today’s episode, she offers some very valuable advice about crafting conversations and steering them to where you want them to go. Be sure to listen in today, to find out what she has to share.  

Cheryl is a master of sales. She's a truly outstanding professional who has been in business for more than 19 years. She operates a full-service design firm, a retail location, and a business Facebook group and she understands she has to make her money intentionally, rather than with luck or by accident. Tune in today, to get some priceless tips from Cheryl.

Show Highlights:

  • The copy on Cheryl’s website is awesome!
  • You need to know your audience.
  • Carefully considering what your website says about you.
  • Learning to guide your clients down your path.
  • There are many people are too timid to reveal their personalities on their website. This is very limiting.
  • Cheryl has an incredible Facebook group, called Small Business Think Big.
  • How to best position your design firm.
  • It all starts with the way you present yourself on your website.
  • Learning to not be afraid to talk about money.
  • Projecting your income.
  • People tend to be a little resistant to the idea of minimum expenditure at first.
  • The nuances of how to get what you want.
  • Sales is a win-win game.
  • Positioning yourself in the very best way possible.
  • Giving added value is a formula for success.
  • Cheryl explains what her training focuses on.
  • Cheryl looks at how much money she’s going to make on every job she does.
  • For Cheryl, the words have to be right.
  • Cheryl helps you think big about your small business.
  • Cheryl’s fees are based on a combination of design fees + a contracted minimum expenditure on products

Previous shows mentioned in this episode:

Chris Ramey #345

Links:
LuAnn Nigara Resources

Vita’s course link: Profit With Window Treatments

Sara’s course link: Process Leads to Profits

My Doma Studio: A Well Designed Business

Well Designed Article

In Detail Interiors

Cheryl’s FB Group: Small Business Think Big

Cheryl's Instagram: In Detail Interiors

Cheryl's Pinterest: In Detail Interiors

LuAnn’s FB Group

Nov 8, 2019

Welcome to Window Treatment Friday! Today’s show is brought to you by Kirsch.com, our newest sponsor. Last week, we learned from Matt Johnson, the National Sales Manager, and  Sarah Frost, the Brand Manager, for Kirsch Drapery Hardware, how the Kirsch team is on a mission to breathe new life into their company, which is more than a hundred years old. And today, we have some big news! If you would like to learn more about window treatments so that you can incorporate them into your business as an added revenue stream, Vita and LuAnn have the answer for you! Vita will be teaching an eight-week course, called Window Treatments and Profits for Designers, starting in January. Listen in, to find out more.

Vita and LuAnn know just how profitable window treatments are. They want to share their knowledge and experience with you so that you can also develop the skills and confidence you need to make a profit from window treatments. The Window Treatments and Profits for Designers course will meet via Zoom so this means that you can be anywhere in the world to do it. You either can join Vita live, in real-time, or you can watch the replay at your convenience, and still get all the magic. The course will be run in conjunction with a private Facebook group, for support and extra time to answer questions. We will be opening the course in the next week or two, so go to Luann Nigara Profit With Window Treatments or Profit With Window Treatments, and leave us your email address so that you can be first in line when the registration opens.

In today’s episode, we will be talking about the different types and categories of window treatments. There’s a myriad of different custom window treatments available out there, so Vita’s way of simplifying things is to break everything down into two main categories- hard and soft window treatments. Vita and LuAnn will then give us an overview of the different types of window treatments in each category, listing and explaining the various types of treatments and the pros and cons of each one. Be sure to tune in today, to hear what they have to share.     

Show Highlights:

  • Vita gives her personal take on hard window treatments overall, as a category.
  • Generally, hard treatments consist of blinds, shades, and shutters.
  • The main purpose of hard treatments is functionality, which is usually light control, privacy, or glare control.
  • Vita explains what soft treatments are.
  • Although soft treatments are generally there to add to the aesthetic value of a room, they can still be functional.
  • The pros and cons of blinds.
  • The rebirth of roller shades.
  • Comfortex will supply cellular shades in any color.
  • Talking about shutters.
  • Woven wood shades are very popular with designers.
  • The different types of soft treatments in the category.
  • LuAnn explains what she likes about drapery panels.
  • Roman shades are very versatile.
  • Some useful resources for you.

Previous shows mentioned in this episode:

Kirsch #479

Links:

LuAnn Nigara

Vitalia Inc

Kirsch

Kravet Inc

My Doma Studio: A Well Designed Business

Exciting Windows

WCAA

Window Fashion

IWCE Vision

Window Works

To sign up for the Window Treatments and Profits for Designers course, go to Profit With Window Treatments or Profit With Window Treatments

For a free PDF download of this episode, go to LuAnn Nigara.

Nov 5, 2019

Welcome! Today, Julia Marcum, half of the dynamic duo of Chris Loves Julia, joins us on the show. Julia started blogging more ten years ago, and her readership has grown to include millions of people. In 2016, Chris left his day job to join Julia as a blogger on a full-time basis. With their blog, this remarkable couple shares their original, authentic, and sincere perspective on the daily coups and challenges of their DIY home renovations. People follow them to learn how to improve their space and to get inspiration, tips on trends, and motivation to get things done. In today’s episode, Julia explains that they know exactly why they’re doing what they do, and they know who they do it for. This particular component is vital to your success as a business owner, so be sure to listen in today, to hear what Julia has to share.

Chris and Julia are a fresh, honest, and creative DIY duo, blogging about the daily feats and failures of renovation. They offer their loyal readers a mix of large-scale renovations, quick DIY projects, budget-friendly ways to revamp their spaces, and items to splurge on, as well as a few personal stories to remind their readers that they’re real people, too. They were named as one of Better Homes & Gardens’ Top 10 DIY bloggers. Tune in today, for more.

Show Highlights:

  • Julia explains how she and Chris came to realize that they should combine their talents and work on the blog together, on a full-time basis.
  • Creating the right kind of content to post on Instagram.
  • Knowing what you want to be known for.
  • What you’ll find on their blog, and what you’ll find in their Instagram stories.
  • There are zero downsides to growing your Instagram presence.
  • Creating consistent, quality content based around your niche.
  • Consistency and quality content is key to getting lots of Instagram followers.
  • Julia doesn’t have a photography background and yet she took all her own photos until three months ago.
  • Figuring out photography.
  • Educating your photographer about what you want.
  • Being intentional about the look that you’re creating in your photos.
  • Julia explains why people are following her.
  • The difference between just posting a picture, and creating content.
  • Choosing where to best utilize your energy.
  • The best way to connect with your Instagram Stories audience.
  • Julia talks about the two courses she teaches, Working With Brands and Growing Your Influence.

Links:

Website: Chris Loves Julia

Instagram: Chris Loves Julia

Propertee: Chris Loves Julia

Facebook: Chris Loves Julia

Pinterest: Chris Loves Julia

Youtube: Chris Loves Julia

Good Influencer

Good Influencer on Instagram

Link Previous Shows Mentioned:
Shea McGee #236, #270
Amber Lewis #169, #184
Nicole Heymer #125, #466
Jamie Lieberman #454
Fred Berns #22, #174

People who inspire Julia:

Jessica Helgerson Interior Design

Instagram: Josh young Design House

Don’t forget when you place your next order on any Kravet fabric, wallpaper, or trim, to use the code AWDB10 at checkout, to get 10% off any one purchase.  Go to Kravet to place your order.

Nov 1, 2019

Welcome to another episode of Window Treatment Friday! Today, we're introducing you to Kirsch, our newest sponsor for A Well-Designed Business. Kirsch has been an industry leader in drapery hardware for more than one hundred years, and they also have a custom window coverings program. For today's episode, we have Matt Johnson and Sarah Frost with us to talk to us about the latest innovations that Kirsch is bringing to the design and window treatment community, so tune in, to find out more!

Kirsch was started in 1907 when Charles Kirsch invented the first curtain rod and telescoping rod. His goal was to connect with people around his fantastic products. Soon after inventing his innovative curtain rods, Charles published his first style book,  to guide purchasers of drapery hanging specialties.  The first Kirsch patented lace curtain rod was created in 1923, and then Charles designed the deluxe cut-to-measure drapery, which was one of the most important developments in drapery hardware history. For the next fifty years, the Kirsch brand continued to incorporate many more innovative advancements that would change our industry forever.

Matt Johnson is the National Sales Manager of Kirsch Drapery Hardware. He leads a team of experienced sales professionals representing over 100 years of the Kirsch brand. Over his 22 years in the window coverings industry, Matt has sales experience in multiple channels of business including National Retailers, Independent Retailers, Builders, Contract and Commercial Accounts and Distributors.  His rich background and understanding of the window coverings industry have allowed him to apply his passion for working with business owners and designers to develop sales and marketing strategies to improve sales and service.

Sarah Frost is the Brand Manager for Kirsch Drapery Hardware. She oversees a talented team that creates conceptual designs and implementation of the marketing initiatives for the drapery hardware launches and projects. Sarah has experience in hard window coverings as well as drapery hardware from her previous positions as a product manager and in sales. Listen in today to find out what Matt and Sarah have to share about our newest sponsor, the Kirsch brand.

Show Highlights:

  • Matt gives us a synopsis of Kirsch, and it's long and rich history in the window coverings industry
  • Sarah has lots of fresh, new ideas for the Kirsch brand.
  • Breathing new life into the brand through engaging with the trade.
  • There are currently so many new and improved drapery hardware options available.
  • Kirsch provides great resources to educate the design community about their complicated product.
  • Sarah discusses how she and her team are revising and revamping the way their products are produced and presented.
  • It all starts with the numbers.
  • Keeping abreast of the latest trends.
  • Creating a digital price list has made all the difference.
  • The new styles and colors that Kirsch is coming out with are very different from what people are used to seeing in their Buckingham collection.
  • The texture of natural wood products is really beautiful.
  • The craftsmanship of their new finishes is really impressive.
  • Matt explains the features of their new and improved motorized drapery tracks.
  • Sarah discusses all the aspects of the business that have been redone.
  • Their brochures have been redone for the designer to the client.
  • What the resource library is all about.
  • You will be able to see Kirsch's new products at the IWCE Expo in Charlotte in March 2020.

Links:

Website: Kirsch

Instagram: Kirsch

Twitter: Kirsch

Facebook: Kirsch

Oct 29, 2019

Welcome to the show! Today, Amber Roy, the principal of the recently launched design firm, Amber Dawn Interiors joins us. Amber's approach to design is to find a balance between old and new, and between trends and timelessness. Her goal is to get to know her clients and understand what makes their hearts sing so that she can turn their homes into a reflection of who they truly are. In today's episode, Amber shares an 'aha' moment she experienced while listening to LuAnn being interviewed on Amber de la Garza's podcast, The Productivity Specialist. She talks to us about her first design project and the ingenious way she launched herself as an interior designer at the end of it. She also shares the intentional things she did just before, and in the weeks immediately after opening her business, to make herself known to potential clients, build relationships both within and outside of the design industry, and get her new business off the ground. Listen in today, to find out about Amber and how she got her successful new business up and running.

Amber, who is also a realtor, has been passionate about interior design since she was a very young girl. As she grew, her interest in interior design also continued to grow and she eventually realized that she needed to put her passion to work. And so Amber Dawn Interiors was born. Amber has always been drawn to all things old, including houses and architecture. She feels that bringing in old pieces gives a place soul, and that warmth and balance are created by mixing old with new, so she loves to use heirloom pieces and incorporate antique and salvaged building materials. It is very important to Amber to create carefully and thoughtfully curated spaces, and she will go the extra mile to find the finishes and pieces that will give her clients the unique look that they really want. Be sure to tune in today, to find out more!

Show Highlights:

  • Amber explains what it was that moved her to email LuAnn.
  • Amber talks about her first project, to showcase her abilities as a designer.
  • Reaching out to potential collaborators, including Ethan Allen and Coastal Furniture.
  • Staging an open house in collaboration with a realtor.
  • The great benefits of collaboration.
  • Realtor's are good to partner with because they are an influential group of people.
  • Networking is Amber's current strategy for building relationships.
  • What it takes to create a successful relationship-building event.
  • Discovering her mission and values.
  • An awesome opportunity that has come Amber's way.
  • You need to put yourself out there to become known.

Bio:

My passion for interior design began when I was a very young girl. I remember drawing floorplans for my "dream house" on the lined pages of my spiral-bound notebook. I remember staring out the window of the school bus, scoping out the houses that were down and out, imagining how beautiful they'd be if I could just fix them up. My interest grew as I did, and through the years I began to realize that I needed to put my passion to work. So, it is with immense pleasure and gratitude that I present Amber Dawn Interiors.

My approach to design is to find a balance between old and new, between trends and timelessness. It is so important to me to create a space that is carefully and thoughtfully curated- going the extra mile to find the finishes and pieces that will give you the look you want, but that won't be the same as your neighbor.

My goal is to really get to know my clients: their lifestyle, their likes, and dislikes, the way they use their space, the things that make them happy, what makes their souls sing! I want your home to be a reflection of you. I want you to turn every corner and see something that makes you smile.

I love to use heirloom pieces and incorporate antique and salvaged building materials. Having always been drawn to all things old, including houses and architecture, I feel that bringing in old pieces gives a space soul, and mixing old with new creates balance and warmth.

When I'm not designing spaces, you will find me with my two boys, Turner and Pierson, their Dad, my husband Tim, and my other family and friends. I may be singing some karaoke. I may be gardening. I may be traveling. I may be enjoying the sunshine or a glass of wine. Probably both. I may very well be admiring an old truck or a historic building. If you see me, say hello :)

Previous episodes mentioned in this show:

Amber De La Garza #385 and #436

Stephen Karlisch #369

Dala Al-Fuwaires #392

Nancy Ganzekaupher #15, #159, #256, #377, and #389

Carolyn Flannery #453

Jana Platina Phipps (The Trim Queen) #293

Darla Powell (Wingnut Social Media) #203 

Rebecca Richardson #330

Links:

Website: Amber Dawn Interior

Instagram: @amber.dawn.interiors

Facebook: Amber Dawn Interiors

Oct 25, 2019

Welcome to Power Talk Friday! We have Laurel Palmer with us today. Laurel is the New England Sales Territory Manager for Comfortex, one of the premier sponsors for the LuAnn Live event last March. Laurel is a pro when it comes to the art of selling. She has many years of experience, having worked for furniture manufacturers, commercial office furniture dealerships, building materials suppliers, and ultimately, a window treatment company, where she first sold window treatments to retail consumers before landing on the wholesale side of the trade. Laurel grew up in Northern California and now resides happily in the Greater Boston area. She is committed to helping her window treatment dealers make more money, so tune in today, to hear what she has to say.

Comfortex was founded in 1986 and soon became known as a provider of innovative cellular shades. The company grew, and their product offering expanded to include roller shades, sheer shades, wood, and faux wood blinds, as well as cellular shades in every shape and configuration. Then, in 2000, Comfortex was acquired by Hunter Douglas.

Comfortex is known for constantly innovating and improving. An example of their innovation is Color Lux, which marries an unlimited color choice with green production processes and game-changing materials. Comfortex blinds and shades have won more than 100 Window Covering Manufacturing Association awards and they are distributed currently in more than 50 countries. Most of their products are manufactured in upstate New York. Listen in today, to find out more.

Show Highlights:

  • Laurel talks about the incredible amount of color choices that are available with Comfortex's Color Lux.
  • How Color Lux came about.
  • You can now get solar screens in any of Color Lux's 800 colors!
  • As a designer, using Color Lux will give you the freedom to confidently offer your clients the exact color of their choice or to match any color that they already have.
  • Beautiful relationships are formed between interior designers and many of the window treatment dealers that Laurel works with.
  • The benefits of working with a window treatment pro.
  • Window treatments are a viable way for designers to add a terrific layer of profitability to their revenue stream.
  • The importance of creating partnerships.
  • Laurel has a unique approach to being a representative of Comfortex.
  • Laurel shares her sales philosophy and her sales process.
  • If you ask the right questions and listen carefully people will tell you exactly what they need.
  • People don't always buy what you think they're going to buy, so you owe it to your customers to show them all of the available options.
  • LuAnn shares some pointers from the seven-step sales-course that she teaches.
  • Confidence is a key component to your success.
  • Why it's important to sell value, not price.
  • LuAnn explains what makes a good salesperson.
  • An expert is someone who has made every mistake in their field.

Previous shows mentioned in this episode:

WTF episode numbers #462 and #471

Links:

Comfortex Window Fashions

IWCE Vision

To get in touch with Comfortex, send an email to customercare@comfortex.com and put LuAnn Nigara in the subject line.

Link to RSVP for November 5th at Exclusive Flooring Concepts 

Or

Luann Nigara: Live Event

Oct 22, 2019

Welcome to the show! Today, we're featuring #risingdesigner Amanda Hamilton. Amanda's bold and unorthodox approach to design and business has made her one of the most sought-after designers in Western Canada. She is driven, focused, and has truly achieved a lot during her fifteen years of experience in the design industry. LuAnn is certain that the secret sauce to Amanda's success is that she is a first businesswoman and then an interior designer. In today's episode, Amanda talks to us about what goes into running a medium-sized business and creating extra revenue streams. Be sure to listen in to find out what she has to share.

Amanda has her Bachelor’s degree in Applied Interior Design from Mount Royal University, she's earned her status as a Licensed Interior Designer through the National Council for Design Qualifications, and she is a Leadership in Energy & Environmental Design Accredited Professional. Amanda is dedicated to the career development of young women, so she mentors through the Harry G. Schaefer Mentorship Program. She has also mentored for the Women in Leadership and the National Council of Interior Design Education, and she is the current chair for the World of Choices committee for Junior Achievement of Southern Alberta, which focuses on career mentoring for young women. Amanda was the recipient of the 2012 Mount Royal University Horizon Award, which recognizes the outstanding achievements of alumni early in their careers. In 2016, Amanda launched a Travel Scholarship through her alma mater to promote design exploration. She was named as one of the 20 Most Compelling Calgarians by the Calgary Herald for 2018, n 2017, she was awarded the Top 40 under 40 by the Calgary Edition of Avenue Magazine and she received the Silver Stevie Award for Female Entrepreneur of Canada. And to top it all, her design studio was awarded Best in Calgary in the Interior Design category and received the Ones to Watch award by Western Living Magazine. Tune in, to find out more!

Show Highlights:

  • Amanda talks to us about the time when she decided to build her firm up and take on employees.
  • Amanda started her business in the middle of the recession. She has doubled her numbers since that year.
  • Some of the lessons Amanda has learned about hiring.
  • Developing awareness around the energetic effect you're having on others.
  • Stress doesn't go away. You learn to deal with it.
  • The challenge of creating an ideal team.
  • Finding the right person for the right position.
  • What Palette Archives is all about.
  • The logistics behind Palette Archives.
  • The goal of Palette Archives is to be like Amazon Prime.
  • Tapping into a growing market.
  • Pricing Palette Archives to make it accessible to even more people.
  • Amanda explains how much went into the development of Palette Archives.

Links:

Amanda’s website

Instagram

Facebook

Twitter

Email

Palette Archives

Article Trade Program

Oct 18, 2019

Welcome to Power Talk Friday! We are delighted to introduce you to Desi Creswell today. Desi and LuAnn speak a lot of the same language! They both know that it takes more than just talent for you to be in a position to share your gift with the world because, as a designer, you need your business to be profitable. This could mean having to improve your systems, processes, or even your education to inspire you and enhance your natural aptitude. Also, the way we think often prevents us from sharing our superpowers because of our mindset problems and limiting beliefs get in the way. So we are very happy to be talking to Desi today because she is skilled and able to deal with many of these issues with the coaching she does. In today's episode, she talks about how to create more time in your day by learning to identify the emotions you are trying to avoid. She explains how to eliminate feelings of being overwhelmed, clarifies how to take action, and she discusses emotions and how they hold us back. Desi also shares a fantastic exercise to help you create more time. Be sure to tune in to learn how to use this valuable tool.

Desi is a certified life and business coach who specializes in interior designers. She teaches her clients to become more profitable, productive, and confident while reducing the stress and overwhelming feelings that often comes with running your own business. Before turning thirty, Desi has already built two successful companies. She offers a unique blend of entrepreneurial expertise and effective mindset teachings. Desi is also an award-winning interior designer and her work has been featured both in print and online publications. She has been a guest presenter and panelist at events such as Midwest Home Design Week. Listen in today, to find out more.

Show Highlights:

  • You can start creating more time by using a coaching tool called 'The Model' to become aware of your thinking and your feelings.
  • Desi explains why it is important to understand what neutral facts are.
  • Indulgent emotions; although they can sometimes feel justified or even productive, tend to keep people stuck because they don't produce any results.
  • You can create efficiency by simply changing the way you think.
  • Setting a schedule that creates results and saves time.
  • Desi describes how to create thoughts and feelings that will serve you.
  • How a coach can help you to create new thoughts and beliefs.
  • Desi discusses the way she works with her clients.
  • Buffering is one of the ways that we tend to waste a lot of time. Desi explains what it is, how we use it to distract ourselves, and how we can overcome the urge to use it.
  • Creating intentional models that serve you.
  • Take a moment to think about the emotions that you usually try to avoid during the day.
  • Learning to move out of the emotion and to see and accept the neutral facts.
  • Desi shares an exercise to help you to marry your mindset with a strategy. (Start, Stop, Keep.)
  • Start, stop, keep will give you some perspective for looking at what you want to start doing, in terms of planning for future projects.
  • Desi has a free guide on her website that will be helpful for you to take this work a little further and implement it in your life.
  • You can schedule a free mini-session with Desi. Go to her website to take advantage of this offer.

Links:

Instagram: Desi Creswell

Website: Desi Creswell

Link to download the free guide:  Time And Profit

Previous show mentioned in this episode:

Amber De La Garza: #385

-Buffering:

The activities you do when avoid doing what you know you should be doing. (hand up) I learned that my constant checking of emails is my buffering technique.

Oct 15, 2019

Welcome! Today we have Bria Hammel, the Principal Designer and CEO of Bria Hammel Interiors, the CEO of Brooke & Lou, and the Co-Creator of Hammel House & Co., with us on the show. Bria leads a team of sixteen highly-skilled women who run thirty to forty significant projects each year. The company has two design teams working on the details and execution of all their projects. In today's episode, Bria explains the particulars of the way she runs her firm, she talks to us about how she learned to operate a well-managed company, and she shares the keys to scaling your interior design firm. Listen in, to find out more about Bria and the way she runs her highly-organized and very successful business.

Bria's work has been featured in national publications like Traditional Home, Magnolia Journal, Good Housekeeping, HGTV Magazine, My Domain, Style Me Pretty, and also in many other local shelter regional magazines. She was awarded the 'Fresh Faces of Design' award from HGTV in 2015 and 2018, and she's been nominated for an international design award. Bria was also selected as a 2018 Style Spotter by High Point Market Authority. Tune in now, find out what to do to make your design firm a whole lot better.

Show Highlights:

  • Bria has almost 100 000 followers on Instagram.
  • Bria talks about the specific roles played within her team of sixteen talented women.
  • Pricing things accurately is very important for interior designers.
  • It's very important to keep your clients regularly updated about their projects.
  • Bria explains why she loves listening to podcasts.
  • Businesses go stale when they stop growing because they think they know how to do everything perfectly.
  • You can gain a lot from working for somebody else before starting your own design firm. Bria cut her teeth at Ethan Allen and she even became their Design Manager because they believed in her.
  • Bria explains the phases of her design process.
  • How Bria's teams are run.
  • The way that Bria's trust in her team engenders her clients' trust in her firm.
  • Bria talks about the Friday reports that she gets from her team each week.
  • Asana helps Bria and her team to coordinate their projects and Slack helps them to communicate in a very organized way.
  • Organization is key to scaling your business.
  • Bria has added a retail component to her business with Brooke & Lou and their exclusively designed, Life Friendly products.
  • Bria explains what the EOS system is about and how it works.

Bio:

Bria Hammel

PRINCIPAL DESIGNER & CEO

Bria is the Principal Designer and CEO of Bria Hammel Interiors, the CEO of Brooke & Lou and Co-Creator of Hammel House & Co. She leads a fresh, talented team of women who are dedicated to designing beautiful, inviting homes for clients. For Bria, every project is about creating a home filled with surprising, thoughtful spaces that lead to unexpected moments. She has an incredible eye for detail and has a passion for designing spaces that tell her clients’ stories.

Bria’s work has been featured in national publications such as Traditional Home, HGTV Magazine, Lonny Magazine, Style Me Pretty, as well as many other local shelter magazines. She received the “Fresh Faces of Design” award in 2015 and 2018 from HGTV, has been nominated for an International Design Award and was selected as a 2018 Style Spotter for High Point Market Authority.

Bria was intrigued by design at a young age and grew up visiting wallpaper stores and furniture showrooms, as her mother was an “in-the-closet” designer. Bria has been fortunate enough to travel the world, which has given her a unique perspective on how people live, as well as a deep understanding of how different spaces can come together in incredible ways.

Previous shows mentioned in this episode:

Shea McGee #236, #270

Tools that Bria's team uses:

Asana

Slack

Links:

Bria Hammel Interiors

Facebook: Bria Hammel Interiors

Instagram: Bria Hammel Interiors

If you are interested in using Bria's Life Friendly products, be sure to set up your trade account today. Go to Brooke And Lou

Link for LuAnn's book LuAnn Nigara

Books recommended for learning about the EOS System:

Traction by Gino Wickman

Get A Grip by Mike Paton and Gino Wickman

Oct 11, 2019

Welcome to Power Talk Friday! Today's episode is sponsored by The FabricShield, a company that cleans, protects, and performs emergency spot-cleaning for the times when accidents happen. The FabricShield is owned and operated by Rene and Scott Schleicher. Rene and Scott are passionate about their business and they know how much money your clients are spending on investing in furniture, carpets, area rugs, window treatments, and wall coverings. They truly understand the advantage you have, as a designer, when you're able to offer your clients a service to help them protect their investment for many years to come. Listen in today, to find out what Rene and Scott have to share about their unique product and the way that it adds value to any design business.

Rene and Scott are a remarkably well-matched couple, both in life and in business. Rene has a background in retail furniture sales and Scott's background is in growing national business networks. This places them in a unique position to excel at both sides of their business. Their first-hand understanding of the value and pride that designers place in their clients and their homes, coupled with the astute way they run their business, makes everything happen very smoothly. This means that you can rely on them completely, and refer or hire them without any reservation. Tune in today to learn all about The FabricShield and what it does for fabrics.

Show Highlights:

  • The FabricShield makes regular fabrics perform like performance fabrics.
  • Dealing with accidents and offering protection for any soft surface.
  • About their complimentary spot cleaning service.
  • You can first test a sample of your fabric, just to put your mind at ease.
  • The water test will immediately show how well this product performs.
  • This product never changes the feel of a fabric.
  • The FabricShield is completely non-toxic and it dries extremely quickly, leaving no smell at all.
  • Applying the product is a straightforward process and the technicians are very conscientious about cleaning up before they leave.
  • Anything natural almost always comes out.
  • Protecting your fabrics for your peace of mind.
  • They schedule their day to leave themselves windows of opportunity to react to your stains.
  • How interior designers can work with The FabricShield.
  • The way that designers are rewarded for their referrals.
  • Talking about pricing.
  • They provide complimentary spot cleaning for 18 months.
  • The business is now a franchise. Scott explains what makes their franchise unique.
  • The quality of the product is the key to their business.
  • Why Rene and Scott are uniquely positioned to lead their company.
  • Starting a start-up business within a Fortune 500 company.

About The FabricShield:

The FabricShield is an in-home application to be applied to upholstery, area rugs, carpets, to any other soft surface you'd like to protect. It dries within an hour and there is no aerosol mist or haze. The FabricShield won't alter the texture or the look, feel, or color of the furnishings and its protection will keep your furnishings looking like new for longer.

The FabricShield company provides complimentary spot cleaning care for 18 months once a client's furnishings have been protected with The FabricShield.

Bios:

Scott Schleicher

Co-Founder

Scott Schleicher is a co-owner of The FabricShield. He is a graduate of the United States Naval Academy, Annapolis, MD with a B.S. degree in Mathematics. Upon graduation, he served for 5 years as an officer in the United States Marine Corps. He has spent the majority of his professional career in the industrial gas industry working for Air Products, Inc. in Allentown, PA. While at Air Products, he had the opportunity to start-up their MicroBulk business serving as the National Business Manager. The MicroBulk business served over 30 locations in the United States and grew rapidly under Scott’s leadership with revenues of $200K in Year 1 and growing to revenues of over $20MM in Year 10 when Scott departed the company.   He then joined Airgas, Inc. and served as the President of Airgas National Carbonation (ANC). Under Scott’s leadership, ANC grew from $48MM in revenue and a 17% profit margin to $75MM in revenue and a 24% profit margin in 3 years. Scott departed Airgas in 2018 to join Rene Schleicher in establishing FabricSeal, LLC. the predecessor to The FabricShield.

Rene Schleicher

Co-Founder

Rene Schleicher is a co-owner of FabricSeal, LLC. She is a graduate of the University of Maryland, College Park, MD with a B.A. degree in Government and Politics. She received her Paralegal degree from the University of San Diego, CA. Rene has been an entrepreneur since graduating from college and has spent the last 20 years serving the legal and design trade industries. Rene has worked as a paralegal in California, North Carolina, South Carolina, Georgia, and Pennsylvania. Rene formed her first start-up company as an interior decorator while living in Allentown PA. Her business grew and she eventually opened a boutique furniture store serving the design trade called Haven Home Furnishings, LLC. Haven Home Furnishings was eventually sold and continues to flourish in the Lehigh Valley under a new name, Beautiful Home by Quentin Eshleman. In 2012, Rene joined an upholstery protection company as a sales professional. She departed in 2017 to begin developing the business model for FabricSeal, LLC the predecessor to The FabricShield with her husband and now business partner Scott Schleicher.

Links:

Website: The Fabric Shield

Facebook: The Fabric Shield

Twitter: The Fabric Shield

Instagram: The Fabric Shield

Oct 8, 2019

Welcome to the show! We have John McClain joining us today. John is the owner and Principal Designer for John McClain Design, and he is also an ASID Associate. For John, a successful design project involves combining the client’s needs and wishes with his own natural instinct. John McClean Design has offices in Florida and Los Angeles, and in today's episode, John talks to us about his superpower, which is organizing the systems and tools that he and his team utilize to manage their projects from two locations in two different time zones. Tune in now, to learn how to set your firm up with a strong foundation.

John McClain is an accomplished interior designer who has turned his lifetime passion for interior design into an opportunity to do the same for others. Shortly after launching his career, John appeared on HGTV, which allowed his personality and design perspective to become visible to a larger audience. He then joined a prestigious interior design firm/furniture design company in Los Angeles, CA, which eventually led to him starting his own home furnishings company, John McClain Home.

John McClain Design is a well-crafted blend of John's past design experience, education, and innovative-forward thinking. His projects have received numerous awards and have appeared in many publications including Traditional Home and Elle Décor. John now also shares his passion for interior design through speaking engagements, television appearances, articles, and events. Listen in today, to find out what he has to share.

Show Highlights:

  • John has a degree in business management. He has always been an entrepreneur with a keen interest in learning systems and ways to make businesses run more efficiently.
  • Systems are always evolving and changing, so you have to keep learning and growing.
  • John talks about the structure of his business and the roles that his employees play.
  • Synergy is really important to John, so he is always aware of what's going on with all of his firm's projects.
  • John explains how he works and how he organizes his projects within his company.
  • Transparency is very important, for both employees and clients.
  • John has started using MyDoma Studio to coordinate his projects and it's made things so much easier!
  • John explains what he likes about MyDoma Studio.
  • Some of the tools that John and his team use to communicate and to coordinate their projects.
  • The way that John manages his business finances.
  • Learning the ins and outs of QuickBooks.
  • Keeping a keen eye on your finances is key to running a successful business.
  • John explains how he keeps his finger on the pulse of his business.
  • Using a questionnaire to get information about potential new clients.
  • John talks about his involvement in the consultation process.
  • Coping with a three-hour time difference.
  • Knowing when you have to step in as the leader.
  • Keeping his team inclusive.

Links:

John McClain Home

John McClain Design

Instagram: @johnmcclainhome

Facebook: John McClain Home

Go to A Well Designed Business to sign up for your trial with MyDoma Studio.

On November 1st, 2019, LuAnn will be speaking at the Portland Interior Design Society Chapter's event, the Elevate Conference. Then, the following week, on November 9th, 2019, she will be speaking at the thirtieth-anniversary celebration of the NKBA Portland Chapter. Both the IDS of Portland, Oregon, and the NKBA of Portland, Maine, are inviting you, the design professional, to join us! You don't have to be a member of IDS or NKBA to attend. Go to LuAnn's website, Luann Nigara, and click on the 'Attend A Live Event' tab to find the RSVP and registration info for these events. (And for any other event that LuAnn will be attending over the next few months.)

Oct 4, 2019

Welcome to another episode of our Window Treatment Friday series with LuAnn and Vita. In this series, we're talking about window treatment services and we're sharing some viable business models with you. We explain how you can incorporate a window treatment business into your interior design business and we help you find the business model that's the best fit for you. Today, we're continuing our conversation from the last episode in this series (# 462) where we outlined the framework for the 'Do It Yourself' model. In today's episode, we will be covering the 'Done For You' model, where the interior designer partners with a window treatment specialist. In this model, the interior designer is the primary creator of the vision and the plan, and takes care of the more fun aspects of the service, while all the 'behind the scenes' aspects are taken care of by the window treatment specialist.  Listen in, to find out more.

Vita is the CEO and founder of Vitalia Inc., a nationally recognized authority on quality window treatments and soft furnishings, located in the Metro Philadelphia area of Pennsylvania. Vitalia Inc. is your workroom and your partner for custom window treatments. Their mission is to provide value to their clients and improve their lives.

Vita and LuAnn have been getting some outstanding feedback about this series, so tune in today, to learn from them how to make window treatments a profitable center of revenue for your interior design firm.

Show Highlights:

  • Vita gives a recap of what she and LuAnn covered in the previous episode of this series, #462.
  • With the 'Done For You' model, the window treatment expert expects you to call them in right at the beginning of a new project.
  • Devising the strategy for window treatments is the first step.
  • The designer remains the leader and the window treatment expert helps the designer understand how to find the best solutions.
  • The importance of honing your communication skills.
  • The way that the window treatment experts can help you, the designer.
  • Coming up with the design is usually the most fun step for designers.
  • An expert is someone who has made every possible mistake in their field.
  • The role of the designer and the role of the window treatment expert.
  • Window treatment experts use systems to keep the designers in the loop.
  • Dealing with delays.
  • Creating efficiency with systems.
  • Vitalia Inc. uses Air Table, a very robust web-based project-management system that outlines every step of the project.
  • What it means to take responsibility.
  • The value you get from partnering with a window treatment expert.
  • This model is a win-win for the designer and the client.
  • Vita shares the questions that you need to ask, to find the best window treatment model that's the best fit.

Previous shows mentioned in this episode:

Peter Lang #349 and #464

Links:

To learn more about working with Vita and Vitalia Inc

Vita would love to talk to you. Share your feedback, questions, problems, and challenges with her, and also your wins. You can email her at vita@vitaliainc.com

To learn more about working with Window Works

To receive a free subscription to Window Fashion Vision Magazine

To attend the IWCE where both LuAnn and Vita will be presenting

To learn about the WCAA (Window Coverings Association of America)

To learn about Exciting Windows

To get the PDF with the Goodies from today's episode: Luann Nigara If you join LuAnn's mailing list, you can access any information that we have uploaded relating to all the previous episodes of the podcast via this link.

Oct 1, 2019

Welcome! Today, Christine Lin, the founder of San Francisco-based Form + Field, joins us on the show. Christine sent LuAnn an email a while back, explaining how well her brand new interior design firm is doing due to all the strategies and tactics she's learned from listening to the podcast. Christine really has a lot going on for herself. She's a multi-disciplinary creative with degrees in architecture, engineering, and business, from MIT and UC Berkeley. After spending a successful decade in the tech industry, she has now returned to her true passion of interior design. Christine's rigorous training in corporate and startup environments gave her expert communication, management, and execution skills. She brings these skills, together with her well-honed eye for seeking out new art, design, and architecture, to her firm and all her design projects. Listen in today, to find out what Christine has learned, and how she successfully applies these lessons to her business.

Form + Field creates original interiors that honor the identity, history, and surroundings of their clients. With an emphasis on art, architecture, and eclectic modernism, they cultivate every project as a partnership. Form + Field has been widely recognized by publications such as Domino, Rue, California Homes, and Hospitality Design. Tune in now, to hear Christine's story.

Show Highlights:

  • Christine shares her takeaways from her experience of working part-time for another designer, and from listening to the podcast.
  • Running your business as if it's already a big business.
  • Christine didn't want to be putting out fires in her business.
  • The salary that Christine paid herself last year.
  • When she first started out, Christine paid herself a salary of $5000 per month.
  • Establishing your company's revenue goals.
  • Doing whatever it takes to reach your goal.
  • Some of the key things that Christine did to get clients, when she started out on her own in business.
  • Setting professional boundaries and treating friends as formal clients.
  • A contract protects both the designer and the client.
  • Boundaries create freedom.
  • Christine shares some of the growing pains from her first year in business.
  • Systemizing your hiring process will save you money in the long run.
  • Cleaning up your accounting system is very important for your business.
  • A hard lesson that Christine learned.
  • Talking about estimates and fees.
  • Learning to keep every aspect of your business within your control.

Links:

Website: Form And Field

Instagram: Form And Field

Pinterest: Form And Field

Previous shows mentioned in this episode:

Judith Taylor #340

Eileen Hahn #363

At 10 am on October 10th, 2019, LuAnn will be at the Stanford Waterside Design District, in Connecticut for her free, full-day event. This event is co-sponsored by the Stanford Waterside Design District and Aspire Design and Home. Please join us there! You can find the RSVP on the EVENTS page of LuAnn's website. LuAnn Nigara

Sep 28, 2019

Welcome! We're bringing you this extra little episode of A Well-Designed Business today because, over the past months, many of you have told LuAnn that you don't know what the Power Talk Friday Tour is. And a number of you have expressed just how much you need it, after finding out what it's all about. In light of this, LuAnn decided to take some time to explain exactly what the Power Talk Friday Tour is. Tune in now, to find out!

Over the nearly forty years that LuAnn has been in business, she's learned a lot about creating a successful business from the deeper conversations she's had with other business owners. Almost every other owner of a thriving business that she's spoken to has had some or other sort of business coaching throughout their career. This is why LuAnn believes in business coaches and business coaching. And why she believes in business mentors and mentees, and business besties. In today's episode, she defines each of these roles, and she explains how all of this ties into the Power Talk Friday Tour. Listen in today, to find out what the Power Talk Friday Tour is, and how it happened.

Show highlights:

  • How the Power Talk Friday Tour happened.
  • One-on-one business coaching is at the top of the food chain but not everyone can afford it.
  • Sometimes you need someone to help you implement the new things you've learned about.
  • Perhaps you just need someone to talk to about a new idea you've had for your business. 
  • LuAnn has selected the coaches that she respects and admires for the Tours, and she rotates them for each Tour.
  • Why the PTF Tour is enough of an investment to make you think.
  • Most of the experts typically charge between $400 and $700 per hour for one-on-one coaching.
  • The conversations will be geared to hit the points that are relevant to everyone in the room.
  • There will be small, round-table discussions with the experts after lunch. If the group is really small, you might even get a one-on-one.
  • This event is small for a very good reason.
  • Every single tour is different.
  • The day always ends with a celebration dinner!

 

Links:

To find the information about the next tour that's coming up, go to www.powertalkfriday.com.

If you'd like to find out if the Power Talk Friday Tour is right for you at this time, email LuAnn at info@luannnigara.com, put Power Talk Friday Tour in the subject line, leave your phone number, and LuAnn will call you within 24 hours. 

Thank you to MyDoma Studio and Revel Woods for committing to sponsor every Power Talk Friday Tour!

Sep 27, 2019

Welcome to Power Talk Friday! We have Ashley Micciche, the CEO of True North Retirement Advisors, on the show with us today, and we're talking exit strategies. This is a very important topic because you will need an exit strategy when you get to the point in your business career where you begin thinking about whether your business is viable to sell, why you should sell it, how to sell it, and what it's worth. Everything you do in your business is about building it and setting yourself up for success. So, even if you've only been in business for a short while, you have no intention of selling in the foreseeable future, and you feel that your retirement is still a long way away, you will still benefit from this podcast. Listen in to find out more.

Ashley started her career as a financial advisor in 2007, after graduating, magna cum laude, with a bachelor of science degree in business finance, from Portland State University. True North Retirement Advisors is an independent financial advisory firm,  located just outside of Portland Oregon, that manages two-hundred-and-thirty-million dollars in client assets. In today's episode, Ashley explains to us how she specializes in designing, building, and implementing business exit plans to help business owners secure their final and most important business decision- their exit strategy. Ashley's mission is to transition 300 small business owners successfully into retirement in ten years, so tune in today, to find out what she has to share about planning smartly for your future.

Show Highlights:

  • Most businesses revolve around their owners, and that impacts negatively on the value of the business.
  • Creating a thriving, systemized, well-oiled machine.
  • Thinking about how your business could go on after you, or be sold when you are ready.
  • Preparing for your exit as if you are going to do it.
  • Where to start with thinking about exiting.
  • What drives the value of your business?
  • Ashley dispells a myth about valuing a business.
  • Some things you should be aware of that decrease the value of a business.
  • Ashley has a valuation tool and checklist on her website that you can use to value your business in just a few minutes.
  • Some things to safeguard against.
  • Getting unstuck and exiting your business with three universal steps.
  • It's very important to get an expert to guide you through the process of selling or buying a business.
  • Go to Value My Business to value your business.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Previous episodes mentioned in the show:

Meadowbank Team: #302

Do Not Let Us Design For You: #346

Eileen Hahn: #363

Links:

True North RA

Well Designed Article

Free Checklist & Unlimited Access To Our Business Valuation Tool

Alex: One Minute Retirement Tip: Subscribe on iTunes

Blog: True North Retirement Advisors

Website: rue North Retirement Advisors

Facebook: rue North Retirement Advisors

LinkedIn: Ashley Micciche

LuAnn will be at the IDS Elevate Conference in Portland Oregon on Friday 1st November. RSVP link: ID Sport Land

Sep 24, 2019

Welcome to the show! We have another one of those rare shows today, where our guest bravely pulls back the curtain and talks to us openly about what it's like to be an entrepreneur, and to go through very tough times where everything is on the line. Taylor Spellman, the CEO and Creative Director of Taylor Spellman New York, previously appeared on the podcast in episode #106. She's back with us today to talk about an eye-opening lesson she recently learned about running a business. Taylor wanted to share this lesson with you so that you might not have to make the same mistake in your business. Tune in now, to learn something very important from Taylor.

Taylor is a #smart lady, and she's really funny too! Her firm specializes in a concierge level of project management. At any one time in her business, Taylor has upwards of fifty million dollars of real estate interior architecture and design under her direction, as well as all the press and the Bravo TV shows that she has. Tune in today, to hear about the grave challenge that she recently faced and overcame.

Show Highlights:

  • Taylor explains what happened when LuAnn called to ask her to do LuAnn Live.
  • Taylor talks about the things that caused the very difficult time that her business went through.
  • Why you have to be very clear about what you want to do with your money.
  • The importance of being prepared.
  • Learning to trust the right people.
  • Why you need to have a finger on all your accounting systems.
  • There's a fine line between negligence and malicious intent, but the results are often the same.
  • How Taylor's ability to value the privilege of having a home has shaped her work.
  • Taylor learned the value of money the hard way.
  • Taylor tells a cautionary tale about the hazards of hiring friends.
  • Learning to run her business from her brain, rather than her heart.
  • Getting rid of all her staff and hiring new people.
  • The importance of tracking and checking everything in your business.
  • Protecting your business, and your staff, with accountability.
  • Keeping up with your goals as they unfold.
  • Realizing who you are and moving forward.

Bio:

As CEO and Creative Director of Taylor Spellman New York, Taylor’s client-centric focus is bold and eclectic, showcasing the personality of the inhabitants of the spaces she creates. At any given moment, Taylor has upwards of fifty million dollars of real estate interior architecture and design under her direction. The firm specializes in a concierge level of project management with TSNY’s team of designers, contractors, and architects directing each phase of production from conception to completion at the top commercial, residential and new development properties throughout Manhattan and Brooklyn. Taylor has been featured in The Real Deal, Architectural Digest, The New York Times, E! News, Elle Décor and People Magazine in addition to hosting her own design show on BRAVO.

You can meet Taylor, in person, at High Point, with LuAnn, Sandra Funk, and Lori Paranjape, on Sunday, October 20th, 2019, at Suria, at 2 pm. This panel, titled Confidence Sells, is co-sponsored by MyDoma Studio and Suria.

Links:

Website: Taylor Spellman

Facebook: Taylor Spellman

Instagram: Taylor Spellman

Would you like to meet Luann in Connecticut on the 10th of October, 2019? This outstanding full-day event is co-sponsored by The Stanford Waterside Design District and Aspire Design and Home.

The first 100 RSVPs that also show up will receive a free copy of LuAnn's second book. To RSVP, go to Luann Nigara, and look for the event in the Events and Coaching tab.

Previous shows mentioned in this episode:

Elissa Grayer #451

Wendy Glaister #386

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