Info

A Well-Designed Business®

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
RSS Feed
A Well-Designed Business®
2019
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Oct 28, 2016

Welcome back to power talk Friday! I am so happy that Stacy Brown Randall is back here with us today! Stacy was with us a couple of weeks ago. She talked about organization and how to make your business more effective and gave us lots of tips and specific details. One of the things she talks about is how she coaches us and organizes our business into quads. We talked a little bit about the details last time but today we are going a little deeper into each of the quads. We are really going to pick apart Stacy’s advice on how we maximize and take control of our client’s experience.

Show Notes:

  • What does it mean to take control of your client’s experience?
  • What are the four quads for the four- quad strategy?
  • “What is it like to work with you?”
  • How should you look at the customer’s experience?
  • What is a “sticky” client experience and why should you strive to have it?
  • What are work touch points and why should you have them?
  • What four things come from having sticky clients?
  • What is a client’s experience?
  • Why should you unpack a client’s experience?
  • Why do you need a work output list?
  • Where do you build the relationship with the client?
  • What are the differences between a work touch-point and a personal touch-point?
  • What is buyer’s remorse?
  • How can you prevent clients from having buyer’s remorse?
  • What is a journey card and why is a journey card so important?
  • How can a journey card change the relationship between you and your client?
  • What is the new client phase and what is an alumni client?
  • How long does a new client phase last?
  • Write things on a calendar and do those things!
  • How can you reconnect with your clients?

See the rest of the show notes at our

resource center: Window Works

0 Comments
Adding comments is not available at this time.