Today with Beth Bender:
Welcome to A Well-Designed Business. Today, I’m talking with Beth Bender, principal and co-founder of The Dove Agency where Beth has developed a team that expertly provides back-office operations for interior design professionals, from strategic planning and consulting to targeted marketing solutions.
With 20 years of design experience, Beth decided she wanted to start something that would help those in the design industry with the back end of their businesses. Supporting both the financial and marketing aspects of the design business, Beth and I discuss The Dove Agency, how it works, benefits of working with the agency, and the fact that if you don’t run your operations smoothly, no matter how talented you are as a designer, it could mean the end of your business.
Pick it apart:
[13:58] Beth offers her advice on marketing your business and how it should be an ongoing process.
[21:05] Beth and LuAnn discuss the importance of having a financial foundation in place for your business goals.
[42:30] In addition to The Dove Agency’s services Beth explains the additional ways they help design firms.
[53:00] Beth talks about Designer Discovery to connect designers and smaller brands, and how it works.
LuAnn and Beth Bender’s Ah-Ha moments:
“One of your premises is that interior designers should invest in the back end, operations end of the business. You’re talking my language because the whole premise of my podcast is that yes, you need talent to be successful, but your talent isn't going to be the reason that you are successful. You can get some attraction and some clients, but to create a long lived sustainable profitable business you have to learn how to efficiently run the back end.” - LuAnn Nigara
“We feel that for a design form to be able to have sustained growth you have to have a two-pronged approach. You have to be able to identify both your marketing needs and your financial needs and they have to be in step.” - Beth Bender
“At the end of the day, it really should come down to counting every penny because there are tight margins. Regardless of whether you are charging by the hour, or a set fee you still have to know, How much time did I spend on that project? What was the monetary value of that time?” - Beth Bender
More About Beth Bender:
Principal and Co-Founder Beth Bender specializes in new client and strategic partner acquisitions for The Dove Agency. Beth has developed a team that expertly provides back-office operations for interior design professionals, from strategic planning and consulting to targeted marketing solutions. Additionally, Beth oversees human and organizational development services and she also manages strategic growth strategies at The Dove Agency.
Beth earned her degree in human and organization development from Vanderbilt University, and she brings more than 20 years of design experience to her work, enabling her to advise and assist clients with uniquely informed perspectives as she helps them maximize their time, resources, and profitability.
Combining their impeccable expertise, proficient knowledge, and well-versed viewpoints, Beth and her co-founder, Kenda, together developed services that streamline administrative processes, giving interior design professionals the time to do what they do best—design. These processes are the foundation and hallmark of The Dove Agency today.
Beth works closely with the marketing team to strategically position each designer with the tools necessary for calculated growth, increased influence, and measurable success.
Connect with Beth Bender:
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A Big THANK YOU to Today’s Podcast Sponsor:
Kravet Inc. has been here since the very beginning, helping me help you is a pretty incredible thing. If you have not opened your trade account with Krravet, yet, please go to kravet.com. No minimums per order or per year. Go to kravet.com today and use the code awdb10 to get 10% off any one order of Kravet fabric, wallpaper or trim.
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