Today With McCall Dulkys:
Welcome to A Well-Designed Business. On today’s episode, I am joined by McCall Dulkys, Founder and Principal Designer of Interiors By McCall. McCall successfully grew her design firm in Florida while living thousands of miles away. McCall has quite the story to share and I think it may humble some of you hearing challenges she faced while building her business. McCall has consistently doubled her yearly revenue and she is here to share how.
Pick It Apart
[6:20] McCall shares how the time she spent in Europe sparked her love of design.
[14:08] McCall shares what was happening personally during this experience.
[17:10] McCall’s experience with postpartum depression.
[20:15] McCall explains how during all of the hurdles she was thrown, how she was building her design business.
[35:54] McCall and LuAnn talk about the value from Richelle Plett’s How to Sell Upholstery Without a Sit Test course at LuAnn University.
LuAnn Nigara and McCall Dulkys' Ah-Ha Moments
“Living in a wide variety of countries, I was able to take a little bit of each with me and it has given me an appreciation of all different styles of design.” - McCall Dulkys
“My clients come to me because of my history, experiences, and story.” - McCall Dulkys
“There’s so many different ways to run your business and it’s easy to get caught up in running your business in one way, maybe the same way you see everyone else doing it. It’s so important to is for you to sit down and make a business model that works for you.” - McCall Dulkys
More About McCall Dulkys:
McCall Dulkys, Founder and Principal Designer of Interiors By McCall, is internationally known for her innovative and modern approach to interiors and living spaces. Leading and designing by the mantra “your space is an extension of yourself,” McCall seeks to redefine personal spaces and inspire clients through effortless and distinctive designs that look and feel good. “Home,” however, has always been a relative term for McCall, as she and her family of five lived in various countries across Europe due to her husband’s professional basketball career.
While abroad, after sharing photos on social media of her investment property renovation, McCall began helping family and friends redesign their homes. During her first three years of business, McCall grew her business virtually, helping clients in her hometown of Jupiter, Florida, while living thousands of miles away wherever her husband’s job brought her. As referrals poured in, her business model quickly adapted, and what began as virtual design grew into a full-service, turn-key interior design company. When her husband retired from playing basketball in 2021 and transitioned into coaching, McCall realized her nomadic lifestyle would likely remain intact and that she would need to build a unique business plan to run her design firm in Florida from whatever NBA city her family would call home.
McCall has successfully grown her design firm in Florida and has consistently doubled her yearly revenue through implementing high-level strategies. Her clients include several notable NBA and NFL players, countless busy families, and those wanting livable luxury without fear of taking design risks. Her work has been featured on HGTV, Apartment Therapy, Domino, My Domaine, and more.
When McCall is not designing homes, she works as an underpaid assistant to her three toddlers and enjoys cooking, traveling, and, of course, watching basketball.
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