Today With Alexis Varbero:
Welcome to A Well-Designed Business. Today with Alexis Varbero, we discuss how she expanded the family-owned business Schwartz Design Showroom. How? Well many ways, but one way that is no stranger of a topic to the show, is by building relationships.
Alexis strengthened the relationships her mom started to form with interior designers when she owned the business. A big way she was successfully able to do this was how she built and maintained positive relationships with her manufacturers. Listen in to see how fostering relationships in your business can go full circle.
Pick It Apart
[2:44] Alexis shares the history of Schwartz Design Showroom starting with her mom and grandfather.
[12:11] Alexis explains how she is that support for the design teams she works with.
[15:30] The importance of building a supportive team.
[37:50] How a designer from outside of New Jersey can work with Schwartz Design Showroom.
LuAnn Nigara and Alexis Varbero's Ah-Ha Moments
“I want people to see Schwartz Design Showroom as a place that takes care of all of their needs. We want to leave them the time to focus on their business and clients.” - Alexis Varbero
“Our best relationships are the relationships we have with the manufacturer, to the reps. to the client, so we can continuously support the designer.” - Alexis Varbero
“We are that part of your team that are thinking about the “what ifs” to give you peace of mind.” - Alexis Varbero
More About Alexis Varbero:
In 2004, Schwartz Design Showroom CEO Alexis Varbero left her high-profile career with Bobbi Brown to take the helm of her family-run business. Opened by her grandfather, Morris Schwartz in 1947, SDS celebrates its 75th year in business this November 2022. The New Jersey– and Connecticut-based business is known as one of the most comprehensive trade-only interiors showrooms in the Tri-State area. Varbero has increased the company’s footprint by expanding its Stamford showroom for a total of 7,000 square feet and opening a new 12,000 square foot location in NJ, Fulton Street Design Center, which will house Schwartz Design Showroom along with other companies slated to provide additional resources for designers. In addition, Varbero opened a third showroom location in September called The Barn at Schwartz Design Showroom. The Barn is located in Peapack Gladstone, NJ and will serve as a satellite location catering to designers in Somerset, Morris and Hunterdon Counties.
Today, Alexis stays ahead of the curve by being ever-present in the market and attending an array of trade shows and fashion events spanning High Point Market to New York Fashion Week. Above all, transparency is paramount: Every brand carried is linked on the showroom’s website, so that design professionals can feel comfortable with each product and its pricing structure. Alexis is constantly adding to the roster of cutting-edge manufacturers providing interior designers access to the industries finest brands, while simultaneously acting as the designer’s back end office. “First and foremost, we are your partner and your team,” says Varbero. “Customer service is our highest priority.”
Connect with Alexis Varbero
Example of supporting up and coming manufacturers - Society of Wonderland Textile and Wallcovering Designer
Other Shows Mentioned:
#823: Power Talk Friday: Duke Renders: A Case Study For a Successful Business Plan
#838: Regan Baker: Building a Team That Supports Your Core Values