Today with Michelle Feeney:
Welcome to A Well Designed Business. On this Power Talk Friday I am talking to Michelle Feeney, founder of Floral Street. Floral Street is a modern British fragrance that is both sustainable and eco-friendly.
You’re probably wondering why I had Michelle on. Well despite her not being in interior design ,Michelle has provided me with a couple of aha moments that I want to bring to my listeners. She is an intelligent and accomplished business person and I can’t wait for you to hear about her experience to the top, how her fragrances make her customers feel, and how taking a break to stay at home gave her the information she needed to jump back in!
Pick it apart:
[1:00] Michelle and LuAnn talk about the correlation between how a floral scent should make you feel on your body, but also when you walk into a room.
[13:18] Michelle talks about starting Floral Street at 53-years old.
[27:18] Michelle tells us how Floral Street breaks the mold in the sustainability of the fragrances ingredients and packaging.
[32:37] Tiffany talks about how to make your brand a cult brand through partnerships.
LuAnn and Michelle Feeney's Ah-Ha Moments
“Interior designers focus on how clients want to feel in a space. They should extend that into, not only how the products in the room contribute to the “feel,” but also how the room is scented.” -LuAnn Nigara
“Many people fear how to get investments from the “big boys”with the money, but what they lack are the ideas and passion that you have.” - Michelle Feeney
“It’s important to take yourself out of that everyday and look in, to see how your idea could fit into the modern world.” - Michelle Feeney
“If you are an individual and you are trying to build your brand, who you associate with becomes really important. There’s strength in numbers because they can help you tell your story.” - Michelle Feeney
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