Today with Chelsie Butler:
Welcome to a Well-Designed Business. It's Power Talk Friday! Today I am joined by Chelsie Butler. Chelsie is the executive editor of Kitchen & Bath Business, the official publication of the National Kitchen and Bath Association and the Kitchen and Bath Industry Show.
I think we can all agree that to be featured in a magazine would be amazing! Today, Chelsie explains not only the benefits of being published in a trade magazine, but also the best practices on how to approach a trade magazine. I think you’ll be excited to learn all of the opportunities available to designers that Kitchen & Bath Business offers. From the KBB Person of the Year to being a guest on the podcast to being a judge at their awards program, Kitchen & Bath Business is much more accessible than you would think, to market your business.
Pick it apart:
[1:55] Chelsie explains to LuAnn the criteria and qualifications of how someone can become KBB’s Person of the Year.
[9:20] This is where Chelsie and LuAnn start to pick apart all of the benefits of being published in a trade magazine.
[18:40] Chelsie explains how the case is not always KBB finding the designer and doing a Q&A, but that a designer can pitch themselves, a topic, AND write the article.
[28:45] Chelsie and LuAnn offer information and reassurance about nominating yourself for an awards program or Person of the Year.
[35:15] Chelsie talks about the editorial advisory board and how you can be involved in that.
LuAnn and Chelsie Butler’s Ah-Ha moments:
“In terms of being published in a trade magazine, you’re able to elevate yourself among your peers.” - Chelsie Butler
“When you submit yourself for the magazine, it’s not just the end result of being selected, which is exciting, but it’s also the creation of the relationships with the editors, writers, other designers etc. Sometimes the benefit is truly the building of the relationship because you can trace back so many other benefits that result from the relationship.” - LuAnn Nigara
“We want to show the pretty projects and pictures, but we want the audience to come away learning something. The more information we can get from the designers, the more likely we will be able to feature your project.” - Chelsie Butler
“We’re open to the designer actually writing the article and then I will edit it. We’ve worked with designers where there has been a lot of editing, and then after several more articles there is minimal editing. We’ve worked with designers where there is minimal editing right off the bat.” - Chelsie Butler
“As a content creator, you are putting a magazine out, you are putting the podcast out, you are putting the webinar out, you are probably spending 60% of your week looking for people and ideas. So anybody that puts their hand up and expresses interest, that is a win win. It’s an opportunity for the person and less research that you have to do.” - LuAnn Nigara
“When submitting your project, professional photos are what we are looking for if you have that.” - Chelsie Butler
Connect with Chelsie Butler
More About Chelsie Butler:
Chelsie Butler is the executive editor of Kitchen & Bath Business, the official publication of the National Kitchen & Bath Association and the Kitchen & Bath Industry Show. She has been an editor for various trade magazines in the Atlanta area since graduating from the University of Florida with a journalism degree in 1993. Titles relevant to her current position have included Atlanta Home Improvement, Commercial Construction, Hospitality Construction and Commercial Kitchens magazines, as well as Design:Retail, a KBB sister publication. She has participated in panels at multiple industry events, including Coverings, KBIS and ICFF, and during her time in her current position, the magazine has won two prestigious Azbee awards and one from Trade Association Business Publications International. Besides her career, another of Chelsie’s passions is volunteering at local animal rescue shelters, which she has been involved with for 10 years.
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