Welcome to A Well-Designed Business®. Thom Sweeney’s unconventional path to interior design started after a 30-year career in advertising. Thom shares what brought him to design and how he lost his design business before rising again to build something even greater. He also has great advice on salesmanship and how to build meaningful relationships with clients.
[22:45] Thom and LuAnn discuss the importance of design that matches the client’s expectations
[34:18] Thom and LuAnn both shares their respective experiences navigating a failing business
[43:20] LuAnn suggest how to debrief after a failure
[46:49] Thom shares how critical sales skills are to a design business
[51:34] LuAnn shares her advice on sales
“Nothing comes out of the huge failure if we don’t stand up again.” - LuAnn Nigara
“Are there any real, true failures?” - LuAnn Nigara
“Sales is creating a win-win.” - LuAnn NIgara
“Diversity in your client list is critical.” - Thom Sweeney
“You can never take that day you closed your doors and say, ‘I’m done’.” Thom Sweeney
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Mydoma Studio is the place to manage, run and grow your interior design business. Features include - Project Management, a Branded Portal, so when your clients log in, it looks and feels like they are logging into your business, invoicing, Purchase Orders, and Credit Card Payments, Product Management and QB integration and so much more. Start your trial today and see for yourself how much easier it could be to run your design firm. Go to mydomastudio.com/awelldesignedbusiness