Welcome to a Well-Designed Business! Today’s guest is Phoebe Oldrey. Phoebe is the founder of Smartstyle Interiors based in the UK. Oftentimes, designers feel like they can’t niche down, thinking that will close the door on all the other possibilities out there.
When Phoebe reached the point in her career where she felt the desperate drive to do something different with design, she came to realize that design wasn’t just about aesthetics or creating beautiful spaces, but that it opens opportunities to create holistic, life-altering spaces for clients. So, Phoebe did the next practical thing: she niched down, rebranded, and started focusing on the projects that truly made her happy.
Let’s hear what Phoebe has to say about holistic design, niching, and following your passion in your business.
Phoebe is the founder of Smartstyle Interiors, an innovative interior design studio which takes a holistic approach. In 2017, after 15 years in the industry and tired of being asked what the next tread was, Phoebe decided to take an approach to her designs that not only balances how a space works and what it looks like, but also asks “How does it make us feel”. Believing that only when we get the balance right between Function, Aesthetics and Emotions will we create amazing places people are happy in. This led to her TEDx talk “Interior design is about more than wallpaper and bean bags” and numerous speaking opportunities where she shares her passion for putting people at the front of design.
Show Highlights:
Connect with Phoebe!
Online Course – “Finding your Confidence with Colour”
Book Referenced by Phoebe:
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Kim Chan and Renée Mauborgne
Links / Resources:
Designer Discussion: LuAnn Nigara Hosts a Conversation with Kravet Furniture
Oct 29, 2020 12:00 PM EST (United States & Canada)
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