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A Well-Designed Business®

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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Now displaying: Page 1
Sep 10, 2020

Welcome to A Well-Designed Business, it’s time for another riveting episode of “What Would Lu Do?”, where you ask the difficult questions and LuAnn gives the expert answers you’ve been wanting. Today’s episode is sponsored by Mydoma Studio.

Today’s dilemma comes from Virginia, a self-described #babydesigner. Virginia had a good working relationship with a contractor on commercial projects, and he brought her into one of his residential deals. Everything went great. She returned the favor by inviting him into one of her residential projects. The contractor ended up sending the client a proposal behind Virginia’s back, before she even had the design work presentation ready. This confused the client and made her look bad. Virginia is looking for the best way to handle this situation.

Today’s episode will capture your attention because Lu explains how having too much business isn’t always good. Really? Tune in to hear LuAnn explain.

Show Highlights:

  • LuAnn provides the details regarding a scary scenario Window Works faced during the World Pandemic
  • Lu shares the “miracle” that happened when business turned around in May
  • Marketing the business was where LuAnn’s team doubled down its focused energy
  • Successful marketing efforts paid off for the month of June!
  • Business was booming and the factories couldn’t meet demand.
  • The Window Works team was stressed and stretched to the max often pulling double duty
  • Deadlines were stretched and it was an emotional roller coaster!
  • But, oh, the lessons Lu sees in hindsight:
  • * The marketing blitz worked!
  • * Hiring a replacement admin was the right decision for the business
  • * Team communication was imperative
  • * Employees had to be flexible with job roles and pitch in where/when needed
  • Lu says not to be afraid to raise your prices during this environment
  • Turn down jobs if they don’t seem like a good fit for you
  • Be honest at all times within the business and to clients, vendors, etc.
  • Document everything said and follow-through to meet client expectations
  • Be willing to walk away and return money if necessary
  • Be assured that the situation will eventually turn around!

If you are not working with a coach or perhaps you don’t have a business mentor or business bestie to provide guidance, this is the perfect opportunity to email LuAnn the burning issues that you need insight on and she’ll answer them on air. Please send your questions to LuAnn Nigara WWLD!

Links :

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

LuAnn Live - Coming February 2021

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Design-Build For Profit - Kicking Off September 23, 2020!

With Jenny Slingerland of Black Ink Interiors

Register NOW & Get Early Bird Pricing $1895

Regular Price: $2195 after September 4th

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Increase Your Confidence, Increase Your Profits - Kicking Off September 23, 2020!

With Desi Creswell

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Regular Price: $2195 after September 4th

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LuAnn University

The Profit Is In The Numbers

The Profit Is In The Numbers 101 with Kathleen Anderson

The Profit Is In The Numbers 102 with Peter Lang

Coming September 2020!

Early Bird Registration Sept 4 - Sept 20

Classes: Sept 22 - Sept 24

Get the Goodies! - For checklists, resources, and extra goodies!

Courses and Products to Dive Deep into Specific Elements of Your Business

LuAnn’s Favorite Resources

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action   

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to MyDoma Studio for sponsoring this episode!

 

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