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A Well-Designed Business®

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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Now displaying: Page 1
Sep 4, 2020

Welcome to A Well-Designed Business, it’s Window Treatment Friday! In today’s episode, LuAnn and her friend and co-host of WTF, Vita (Vitalia) Vygovska, discuss how to get yourself in the right mindset for selling window treatments. Window treatments add some dollar bills to that bottom line of a project and are a nice money profit center for an interior designer. Listen in today to hear what LuAnn and Vita have to share with you.

Vita is the award-winning window treatment specialist. Her company, Vitalia, Inc, is an all-encompassing fabrication, measurement, installation, and project management service exclusively for interior designers. In business for over a decade, Vita and her team are experts in their narrow field, providing designers with superb quality product and excellent communication. Most importantly, they take off the stress, save time, and give peace of mind in the job is well-done.

 

Show Highlights:

  • Vita shares her thoughts on selling window treatments.
  • Confidence, product knowledge, standing in your space, and understanding that you’re providing value at your price will increase your sales.
  • The value mindset is a three-pronged approach:
    1. value of the product and its benefits for the consumer
    2. value that you provide as an individual
    3. value that the consumer ultimately sees
  • Vita discusses differential advantage.
  • Create a list of all the special things about yourself. This is your “only” and what ultimately drives your value.
  • Attach an illustrative story for each of your “onlys” that becomes your go-to story for a particular point.
  • The idea of the word, “expensive”: it’s all relative!
  • Make window treatments a line item in the scope of the project you’re working on.
  • Vita has an intake form specific to new window treatment clients, and you can get the intake form and other free goodies right HERE! 
  • Vita shares her selling strategies and tips.
  • Do’s or don’t’s: pricing phone calls and consultation fees.
  • If you’re selling every single job, you’re giving yourself away.
  • Check out WTF Live with Vita and Kimberly! Vita and Kimberly go live on Facebook and Instagram every Friday at 12:00 pm eastern to give you even more insight into window treatments, including pictures of projects and different ideas so you aren’t just hearing about it, but you’re seeing it, too. You can join them on the Window Works New Jersey Facebook page or Instagram at Vitalia Inc. 

 

Connect with Vita!

Vita’s Website

Vita’s Instagram

Vita’s Facebook

Vita’s Email

 

Links / Resources:

Interior Design Standard is Back!

Sandra Funk is a game-changer for our industry!

Enrollment: September 16th - September 28th

Investment: $3,989

Interior Design Standard is a digital program that covers everything you need for running an efficient and joyful business! interiordesignstandard.com/luann

Is Chairman of the Board Right for YOUR Business? 

www.luannnigara.com/cob

LuAnn Live - Coming February 2021

Join the E-Mail List to Get Updates!

Design-Build For Profit - Kicking Off September 23, 2020!

With Jenny Slingerland of Black Ink Interiors

Register NOW & Get Early Bird Pricing $1895 

Regular Price: $2195 after September 4th

Register Now!

Increase Your Confidence, Increase Your Profits - Kicking Off September 23, 2020!

With Desi Creswell

Register NOW & Get Early Bird Pricing $1895 

Regular Price: $2195 after September 4th

Register Now!

LuAnn University

The Profit Is In The Numbers

The Profit Is In The Numbers 101 with Kathleen Anderson

The Profit Is In The Numbers 102 with Peter Lang

Coming September 2020!

Early Bird Registration Sept 4 - Sept 20

Classes: Sept 22 - Sept 24

Get the Goodies! - For checklists, resources, and extra goodies!

Courses and Products to Dive Deep into Specific Elements of Your Business

LuAnn’s Favorite Resources

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action   

Book 2: A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to These Podcast Sponsors:

Kirsch’s motorized Briza collection is the perfect answer to high end drapery treatments. Connect with Your Local Kirsch Distributor Now! 

www.Kirsch.com

Jaipur Living’s Website - Easy to Browse, Custom Calculator, Products Ready to Ship! Open Your Trade Account to Begin Your Relationship with This Admirable Company.

 

Other shows mentioned:

#174 Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours

#463 Sara Lynn Brennan: Package Your Design Services for Profit and Clarity

#6 Identifying Your Transferable Skills with Erika Ward

# 83 Lauren Clement of Lauren Nicole Designs – An Interior Design Firm Built on Family and Teamwork

# 180 Power Talk Friday: Michele Williams Talks About Profit First and Why it Matters to You

#448 Window Treatment Friday: A New Series featuring Vita Vygovska and LuAnn Nigara

#456 Window Treatment Friday: Custom-Made vs Ready-Made Window Treatments

#462 Window Treatment Friday: Window Treatment Business Models, Part 1

#471 Window Treatment Friday: Window Treatment Business Models, Part 2

#481 Window Treatment Friday: Overview of Hard and Soft Window Treatments

#493 Window Treatment Friday: Vitalia Vygovska: A Mindset for Success

#512 Window Treatment Friday: Drapery Hardware

#518 Communication Between the Designer and the Window Treatment Professional

#539 Window Treatment Friday: Look to Your Window Treatment Partner to Sell Remotely

#551 Window Treatment Friday: Exploring Awnings as an Additional Revenue Stream

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