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A Well-Designed Business®

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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Now displaying: Page 1
Jun 12, 2020

Welcome to A Well-Designed Business! It’s WTF, Window Treatment Friday! In today’s episode, LuAnn and her friend and co-host of WTF, Vita (Vitalia) Vygovska, explore how custom awnings can be the answer that your clients are looking for and the solution you need for your business and its profitability

Vitalia Vygovska (Vita for short!), CWFP, MBA, is an award-winning window treatment specialist, author, speaker, mom, wife, and a ballroom dance enthusiast. 

Her company, Vitalia, Inc, provides all-encompassing concierge-level, tech-driven fabrication, measurement, installation, and project management services exclusively for interior designers.

Show Highlights:

  • Vita discusses how she arrived at her revelation that awnings could add revenue to her bottom line.
  • Awnings are a creative up-sell that also serves a need for your client.
  • Awnings are particularly desirable to high value design projects right now due to COVID-19 concerns because:
  • more families are taking “staycations” this summer.
  • being outside is a safe way to socialize.
  • this can be a place to “work from home”.
  • children can sit and do their homework, read a book, or enjoy the air being safely protected from UV rays.
  • there is a reduction in energy costs by 25%.
  • LuAnn covers entry-level price points.
  • Interior designers should be interested in selling awnings if they’re decorating outside spaces, anyway.
  • Reasons why awnings are superior to pergolas.
  • Be aware that your window treatment specialists can help you with this.
  • What you can do now:
  • Start speaking with your current clients about awnings and let them know that you are a resource for this.
  • Research which window treatment and awning specialists are in your area and set up appointments.
  • Download the Window Works guide to Awnings by going to windowworksnj.com (if you like it, let Leslie Carothers at Savour Partnership know, she would surely appreciate it!).
  • The number one way to increase your revenue is to sell more things to your current clients.
  • Remember that for both the short-term and long-term it is important to always create diverse revenue streams that align with your design firm.

Links :

Watch WTF Live Shows on FB

Learn More About Working with Window Works

Learn About Working with Vita

Learn About Exciting Windows

Learn More About Leslie Carothers & Creating a Lead Magnet for Your Business

Receive a Free Subscription to Window Fashion Vision Magazine


Attend the Virtual IWCE

Learn About the WCAA (Window Coverings Association of America)

Buy Wholesale For Profit

Stop Buying Retail and Start Making Maximum Profit

KICKING OFF July 22, 2020

Early Bird Pricing! Register Now: $1895

Early Bird ends July 3rd! Pricing goes up to $2195.

Register HERE!

LuAnn’s Website

LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!

Purchase LuAnn’s Books Here:

The Making of A Well - Designed Business: Turn Inspiration into Action   

A Well-Designed Business - The Power Talk Friday Experts

LuAnn’s Blog

Power Talk Friday

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

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If you loved this show, listen to these for information referenced by previous guests:

Leslie Carothers / Savour Partnership: #458

Leslie Price: #413

Nancy Ganzekaufer: #256, #389

Nicole Heymer: #125, #317, #466

 

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