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A Well-Designed Business® | Interior Design Business Podcast

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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Now displaying: 2023
Oct 3, 2023

Today With Lorna Gross:

Today on A Well-Designed Business, I am joined by Lorna Gross, owner of Lorna Gross Interior Design. After finishing two business degrees and leading a very successful life in corporate America, Lorna ended up disappointed and unhappy. Even as successful as she was with winning awards and being up for a promotion. It was time for her to pivot. Lorna and I discuss the art of pivoting, how to recognize when you should, and how to confidently execute it.

Pick It Apart

[2:40] Lorna starts us off with her background and growing up.

[8:00] Lorna talks about her journey to discover what she is supposed to be doing for a living.

[19:30] The importance of taking the time go sit in silence with yourself.

[28:50] Recognizing the signal of when people complement you or tell you you have a knack in something.

[50:10] Lorna’s plans including her podcast, a streaming service, book, and more all in addition to her interior design firm.

[51:30] Lorna expands on how everyone has different seasons in their lives.

[58:40] The importance of asking yourself what YOU want.

LuAnn Nigara and Lorna Gross's Ah-Ha Moments

“I believe the universe does these things to us to get us to make a different move.” - Lorna Gross

“I am believer that everything is for a season. The key is recognizing when that season is over.” - Lorna Gross 

“You have to risk failure to get to the next thing you should be doing. Sometimes it will take you several times, sometimes it will take one time. As long as you’re not stuck in the season you shouldn’t be in.” - LuAnn Nigara


More About Lorna Gross

Currently based in the Washington, D.C. metro area, Lorna Gross’ Louisiana and New York roots inspired
her signature blend of warmth and elegance. Her flourishing design firm, Lorna Gross Interior Design, creates homes that perfectly reflect those who dwell within. Equally comfortable hosting a five-course dinner on fine china or a raucous crawfish boil, Lorna
is a consummate hostess and expert entertainer. She is adept at public speaking and easily draws in a crowd with her innate kindness and relatability.

Sep 29, 2023

Today With Fred Berns:

Today on A Well-Designed Business I am joined by Fred Berns. Fred has been on the show many times, and I often refer to him when I talk about finding your Fred Berns Only. Knowing your “only” is essential.

After working in the interior design industry as a business coach, speaker, and copywriter for 35 years, Fred has spent the past five years traveling the world. He visited 33 countries on four continents, and talked to business owners everywhere he went.

Fred has studied the most successful business professionals across many industries around the globe, and he discovered they all share several traits.

Today Fred is here to explain The Five Things these people have in common, along with actionable ways we can bring these habits into our own lives and businesses.

Pick It Apart

[04:07] Fred and LuAnn discuss the first habit: Focus, especially when it comes to your financial goals. 

[08:57] Fred explains the second habit: Aim high.

[14:48] Fred and LuAnn revisit the Fred Berns Only and how it relates to the third habit: The personal sale (or selling yourself).

[18:50] Fred shares the details of his coach-call program, where he gives guidance on how to apply these five things to your career and your business. 

[20:05] Fred and LuAnn talk about leaving money on the table and the importance of the fourth habit: Know the next step.

[25:59] LuAnn and Fred discuss the fifth habit: Be Persistent


LuAnn Nigara and Fred Berns's Ah-Ha Moments

“What are the five things you need to do tomorrow? So that when you arrive at your office, or you start work the next day, you have a roadmap, you know what you're doing, you know what the day calls for.” – Fred Berns

“Success leaves clues.” – Fred Berns

“It's a matter of changing your focus from being afraid of not achieving your goal to figuring out how you can do it.” – Fred Berns

“Think big. Aim high.” – LuAnn Nigara
 
“Your client wants you to take them by the hand and explain to them what we do next.” – Fred Berns
 
“Successful people reflect on what they did right, and what they need to learn from and do differently the next time.” – LuAnn Nigara

More About Fred Berns

Fred Berns has traveled the world in the five years since he retired from the interior design industry, and he’s learned a lot about small business success in the process.

 

“Success Shortcuts” has been a key topic of his conversations with entrepreneurs during his travels to 33 countries on four continents.

 

His international travels mark the latest chapter in a career that included more than 35 years as a business coach, copy writer and speaker in the interior design industry.

 

During that span, he trained design professionals on how to dramatically increase sales by promoting themselves more effectively. He spoke at design industry events around the world, and coached and wrote bios, website copy and other promotional materials for design professionals from Dallas to Dubai.

 

At the same time, he published a blog and newsletter that reached thousands of design professionals around the world, and he created a collection of books, videos and other business building resources for the interior design industry.

Connect with Fred Berns

Website

Website

X

LinkedIn

What’s new with LuAnn Nigara

LuAnn Live 2023

Watch the Docuseries!

luannuniversity.com

http://www.luannnigara.com/cob

A Big Thank You to Our Keynote Sponsors:

Nancy Ganzekaufer

Traci Connell

Duke Renders

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

AWDB #22: Fred Berns – How to Create a Killer Bio

AWDB #48: Power Talk Friday with Fred Berns

AWDB #96: Power Talk Friday- Fred Berns – Selling Methods of the Masters

AWDB #174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours

AWDB #226: Power Talk Friday: Fred Berns – 5 Keys to a Fabulous Fall

AWDB # 289: Power Talk Friday: Fred Berns: 7 Habits of Luxury Interior Designers

AWDB #337: Power Talk Friday: Fred Berns: Set and Get Higher Fees

AWDB #393: Power Talk Friday: Fred Berns: 12 Ways Interior Designers Sabotage Their Business

AWDB #460: Power Talk Friday: Fred Berns: How to Strengthen and Rekindle Client Relationships

WTFP #196 Sara Lynn Brennan: Why Window Treatments are a Non-Negotiable in Our Interior Design Process

Other Resources Mentioned:

Freds' Coach Call is a one-hour personalized, customized consultation session in which I help design professionals apply The Five Things to their businesses and careers.

The session can also include suggestions on how to upgrade and update their bios and website copy.

Investment: $159.Details: Contact Fred Berns at FredTalks @gmail.com, or 303-589-3013.

Sep 26, 2023
Sep 22, 2023
Sep 19, 2023
Sep 15, 2023
Sep 12, 2023
Sep 8, 2023
Sep 5, 2023
Sep 1, 2023

Today With Traci Connell:

Today’s show is sponsored by Traci Connell’s free masterclass The Reveal which begins on September 11, 2023. Traci joins us once again to share all of the ways you can work with her in The Gloss, including her free masterclass The Reveal where she “reveals” all of the secrets and shortcuts she has learned in the interior design industry. This is a five-day, one-hour-per-day event.

In The Reveal, you will learn the strategies Traci teaches designers to hit one million in revenue. This FREE course is for any interior designer who wants to reach the next level. Who wouldn’t that be, right? 

Traci and I also discuss all of the valuable ways you can work with her in The Gloss. She uses her own four-pillar framework; More Purpose, More Precision, More Profit, and More Prestige to help designers achieve more wealth financially, mentally, and personally. 

This #smartlady continues to offer up her shortcuts and expertise in everything she has learned on her way to building her multimillion-dollar design firm. Listen in to learn how to join The Gloss and get on The Reveal waitlist.

Pick It Apart

[12:48] Traci explains her two main keys to leveling up and creating wealth in your business.

[16:00] How do you prevent clients from sourcing online after you have sourced things for them?

[25:46] Traci talks about the new contingency fee that she has implemented.

[34:54] How joining The Confidential can build your business.

[39:38] Traci shares her programs and how you can work with her.

LuAnn Nigara and Traci Connell's Ah-Ha Moments

“Wealth doesn’t necessarily mean money. It’s not about being rich, but having a rich life.” - Traci Connell

“We always say on the show, if you tell me ahead of time what the agreements are before we sign, I am a grown up and can decide whether I want to proceed. There are no hard feelings because everyone knows the deal from the beginning.” - LuAnn Nigara

More About Traci Connell

Since founding her eponymous firm, award-winning designer Traci Connell is an expert in delivering tailored interiors that are as luxurious as they are livable. With her keen eye for design, space planning and art, Connell brings understated glamour and elegance to a vast range of high-end residential interiors, commercial projects, vacation homes and custom site-specific requests. Her inspiration is attained from her explorations of the world of design, travel, art, nature and culture.

With a renewed appreciation for transforming homes into an ease of escape, Connell breaks through predictability with art curation, cutting edge technologies and custom artisan talents, weaving in special, unexpected elements into every design project. As one of the most trusted design firms in Dallas, she delivers an expertly perfected, streamlined system of service that simplifies and organizes the design process. Her impeccable eye for space planning and design, combined with the team’s in-depth knowledge of project management, proves invaluable for clients ranging from busy young families to empty nesters and those seeking vacation homes.

Connell’s philanthropic work within the Dallas design community includes the Dwell with Dignity “Thrift Studio” fundraiser, a design project aimed to raise money to combat homelessness in the city of Dallas and surrounding areas. She is currently serving on the ASID Texas Community Board.

Traci Connell Interiors has proudly been named a Kips Bay Decorator Show House Designer of 2021,  D Home Best Designer in 2018, 2019, 2020 and 2021 and has been included on the Luxe Interiors + Design Gold List in 2018, 2020 and 2021. The firm’s work has been recognized in national and regional media publications including Luxe Interiors + Design, Wall Street Journal, Traditional Home, Modern Luxury Interiors, D Home and AD Pro among many more.

Connect with Traci Connell

The Gloss

The Confidential

Attend the free masterclass - The Reveal!

Instagram

Other Shows Mentioned:

#525: Traci Connell: Take Your Business from Setback to Success

#554: Power Talk Friday: Traci Connell: Buy Wholesale for Profit

A Big Thank You to Today's Sponsor:

Today’s show is sponsored by Traci Connell and her free course, The Reveal.

Aug 29, 2023
Aug 25, 2023
Aug 22, 2023
Aug 18, 2023
Aug 15, 2023
Aug 11, 2023

Today With Adam Stevison:

Today on A Well-Designed Business I am joined by Adam Stevison, Luxury Showroom Manager of the newest Home Depot Design Center in Vauxhall, New Jersey. While the Home Depot has been around for almost 50 years, this new concept is a store-within-a-store, offering an interactive, luxury experience aimed to serve a customer it was unable to before. The Vauxhall location is the third Design Center that the Home Depot has opened, with other locations in San Diego, California, and Rockville, Maryland.

In this episode, sponsored by the Home Depot Design Center, Adam tells all about this extraordinary opportunity for designers and their clients. Featuring luxury brands appliances by Monogram, Thermador, Signature Kitchen Suite, and Dacor, the Home Depot Design Center features working vignettes, a team of experts, and end-to-end white glove service handled entirely in-house.

Pick It Apart

[1:50] Adam explains what the Home Depot Design Centers (HDDC) offer as a full experience center with built-in vignettes all in demo mode featuring.

[9:31] Adam and LuAnn discuss how designers can learn about the appliances from the team at the HDDC in order to educate their clients and also bring their clients in to experience the center themselves.

[16:28] LuAnn asks Adam to walk through the process of the experience from a designer’s standpoint.

[24:02] Adam talks about the white glove service at the HDDC, explaining all of the concierge services that accompany the experience and emphasizing that no part of the process or product is handled by a third party.

[32:42] Adam and LuAnn discuss client needs and wants and how the appliances at the HDDC can accommodate a range of budgets and desires.

[43:24] Adam encourages designers near the New Jersey location to use the HDDC as a shared workspace with their clients.

LuAnn Nigara and Adam Stevison's Ah-Ha Moments

“Experience goes a long way.” – Adam Stevison

“We can teach a designer that's designing as much as the consumer and the end user.” – Adam Stevison

“I know I can't sell what I don't know and I don't understand… So I love that we have this ability to come and really absorb it and grasp it and get the reason for the price tag, what is the value that goes in.” – LuAnn Nigara

“Nothing gets handed over at Home Depot Design Center to anything third party at any stage of the game.” – Adam Stevison

“Ultimately, this is actually the role in the value of the designer—to be the person that's doing the coordinating among everybody.” – LuAnn Nigara

More About Adam Stevison

Since starting with The Home Depot in 2001, Adam Stevison has worked in various roles both customer facing and regional support positions. Titles aside, he is an adept salesperson and operations manager, who now oversees the Home Depot Design Center in Vauxhall, NJ.

As a part of a new venture in an established company, that’s over 44 years old, his team in HDDC serve a customer that was unable to before.  

Introducing the Home Depot Design Center

If the kitchen is the heart of the home, we look forward to being able to match the name recognition of The Home Depot with luxury branded appliances at the Home Depot Design Center to make the kitchen of our client’s dreams come true. 

Customers benefit from interacting with the appliances in our luxury showroom to help them decide on products that fit their lifestyle. And through partnerships with designers and the trade, we extend a white glove delivery service, products that are high quality, highly sought after, and suited well for those looking for an elevated experience.

Open House at the Home Depot Design Center

The best way to learn about the latest features on kitchen appliances is to visit our showroom in Home Depot Design Center in Vauxhall, NJ.

Designers and trade professionals are welcome to our Open House on September 14, 2023. And meet the best-selling author and podcaster: LuAnn Nigara.

Visit the event page for details and RSVP to attend.

Connect with Adam Stevison

Website

RVSP to attend the Open House at the Home Depot Design Center!

A Big THANK YOU to Today’s Podcast Sponsor:

This episode is sponsored by the Home Depot Design Center. 

Other Shows Mentioned:

#31 Steven Cooper – The Value of a Trusted Vendor

#536 Monogram Appliances: Robert Koller and Alexandra Skobel

#608  Power Talk Friday: Christopher Wallace: Leverage Industry Partners to Improve Your Client Experience

#794 Renee Biery: Do Clients Know You Can Handle Project Management?

Aug 8, 2023
Aug 4, 2023

Today With Anna Nelson:

Today on A Well-Designed Business, I welcome my friend Anna Nelson. I met Anna in September 2022 at the HPS. Out of the 60 or so people that were there, Anna was the first person I immediately connected with. In the episode you will hear her say that this is her strength, connecting with people on a deeper level, and I can personally vouch for that. 

Anna is here to talk about how she helps entrepreneurs find and use their own strengths to get focused and aligned in their businesses.

Pick It Apart

[8:10] Anna explains the importance of appreciating the value of your ideas in relation to benefitting your business. 

[12:15] How your client can have an impact on utilizing and recognizing your strengths.

[13:50] Anna shares for people not ready to invest, how they can recognize their strengths on their own.

[22:20] Anna shares an example of when it clicks for a client recognizing their strength and utilizing that to better their business.  

[29:20] Anna can also benefit experienced designers and window treatment professionals who have been in the business for years.

LuAnn Nigara and Anna Nelson's Ah-Ha Moments

“As a designer you can design a room, but how you approach designing that room will be different than someone else through your strength. It comes down to understanding what sets you apart in your industry.” - Anna Nelson

“If you don’t appreciate the value of your ideas and why they set you apart from someone else then you don’t know how to use them in a way that can benefit your business.” - Anna Nelson

More About Anna Nelson

Anna Nelson, MBA, ACC is a coach and speaker on a mission to help 10,000 entrepreneurs get focused and aligned in their businesses. She spent 18 years working in the corporate worlds of the financial, retail and marketing industries before embarking on her own entrepreneurial dream of helping people reach their goals by first understanding their strengths.

She’s coached hundreds of individuals from solopreneurs starting their businesses to 7-figure entrepreneurs with a team helping them get crystal clear on what each individual brings to their business and their clients. She loves nothing more than talking with a stranger and getting them excited to pursue the unknown and make their dreams a reality.

Connect with Anna Nelson

Website 

Instagram 

Facebook 

LinkedIn

What’s new with LuAnn Nigara

LuAnn Live 2023

Watch the Docuseries!

luannuniversity.com

http://www.luannnigara.com/cob

A Big Thank You to Our Keynote Sponsors:

Nancy Ganzekaufer

Traci Connell

Duke Renders

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

# 174- Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours

# 811- Power Talk Friday: Heather Hansen: You Are Your Own Advocate

Aug 1, 2023

Today With Sara Hamza:

Today on A Well-Designed Business, I am joined by Sara Hamza, a Danish-Egyptian designer and the founder of Nina June, a custom furniture and styling brand. Based in Cairo, Egypt, Sara operates her business from a place of compassion, genuinely seeking to know and understand her clients so she can serve them better. 

Sara is sharing how being diagnosed with RA as a teenager impacted her life and career, how she currently defines success, and what listening to the podcast for the past few years has taught her.

Pick It Apart

[6:33] Sara talks about how she operates her design business in Egypt and how the podcast has helped answer many questions she has along the way.

[12:17] LuAnn and Sara discuss why connecting to your clients with compassion is important, and how Sara’s medical history has informed this lesson in her business.

[19:34] Sara explains how being diagnosed with RA forced her to make difficult choices, prioritize her activities, and delegate from a young age, which all serve her in her business now. 

[24:49] Sara tells LuAnn that she learned to define her own success by listening to the podcast.

[32:31] Sara describes her furniture lines and what she offers at Nina June.

[36:22] LuAnn and Sara discuss how her Danish and Egyptian roots contribute to her character and influence her designs.

[49:36] LuAnn and Sara talk about the importance of wellness, in life and in order to sustain a successful business.

LuAnn Nigara and Sara Hamza's Ah-Ha Moments

“Compassion means that you're actually willing to do something about it, versus empathy—where you just feel with a person.” – Sara Hamza

“People really pick up when someone is genuine, and when someone is reliable and trustworthy. And when your client sits in front of you and feels that—you're booked on the spot.” – Sara Hamza

“We're not looking for something so far away—we're looking for something that's truly part of us…What is my real “why” here?” – LuAnn Nigara

“I think much of the maturity that I've obtained the last three years is because I had to look inward.” – Sara Hamza

“If we want to change ten things, we have to start with actually changing one thing.” – LuAnn Nigara

More About Sara Hamza

Sara Hamza landed her first job, painting seashells for a gift shop, when she was just 12 years old—it was the spark that kindled her desire for a creative career. At the time, she had no idea which area her artistic flair would lead her but throughout her rigid education, she craved an outlet that would release her imagination.

Born in Cairo, Egypt, in 1985 to an Egyptian father and Danish mother, she lived a family-oriented daily life that would seem unsophisticated compared to life in other capital cities. After completing German school, she studied architecture at the Fine Arts University in Cairo while applying for a Design and Innovation course in Denmark. 

Perhaps she is an overachiever, because not only did Sara complete her design course, but also began her first design-related job whilst studying.  Coordinating between a Danish designer and an Egyptian manufacturer, she got her first opportunity to visit a tradeshow in Stockholm, an experience that filled her with awe and strengthened her ambition even further.

Following her graduation, Sara returned to Cairo where she was fortunate enough to get a job with award-winning designer Karim Mekhtigian at Alchemy. She worked there for three years, garnering experience, and pursuing other design enterprises, such as the design and manufacture of her well-known flip-flop brand Shibshibi. 

Sara decided it was time to stand alone so she left Alchemy spending some time designing her own home and taking on projects for acquaintances and a growing number of clients. Increasingly, she took the time to sit with clients and understand their backgrounds, struggles and dreams before designing for them. It became a truly satisfying part of her work and she found that knowledge of a client’s story gave her an instinct for what they would find both comfortable and comforting in her designs. Alongside the projects for her new clients, she took on designing a furniture collection for a well-known brand, C-Reality. At Egypt’s largest trade show, her collection was received well by the crowd and fellow designers—an immense thrill for Sara.

Since then, Sara has taken part in several design workshops, including the D+I workshop, which was one of the first design workshops in Egypt, where she exhibited her ‘drop table-lamp’ at one of Egypt’s most historic neighborhoods, Moez street.

In 2013, she started her second brand, House of Vintage. It evolved from an idea inspired by her love of mid-century Scandinavian furniture which she enjoyed rooting out at markets in Denmark, Sweden and Germany. She began to ship her finds to Egypt, refurbishing and selling them. This business kept her busy while her next idea for what she really wished to do germinated and she got the courage to begin her own brand of furniture design and home styling.

Nina June’s first collection was well-received when it launched in November 2019. It combined a perfect blend: Scandinavian look and feel, vintage touches, and the warmth of Egypt. The Nina June style was a celebration of simplicity and cosiness, with just a breath of luxury that pampered its clients, so when Coronavirus hit Egypt straight after the launch in January 2020 it seemed that everyone would be home forever. However, contrary to all expectations, Sara was able to take part in a pro bono program, where designers performed free online home makeovers for people who would not normally think, or indeed be able to afford, to have their homes redesigned. It was this step which promoted her home-styling career.

The Nina June brand is all about collaboration and since February 2020, when Sara launched her wood workshop and office with her new partner, the brand has collaborated with wallpaper designers, metal sculptors, pattern artists and mosaic artists, to name but a few. She can offer furniture production services to designers, directly to customers, or a full home-package consultation. The individual creative vision of so many artists and their ability to discuss and benefit from each other’s knowledge and ideas stimulates the brand keeping it fresh and inspired. Today the workshop houses eight carpenters with a team of six in the office and it is still growing.

Connect with Sara Hamza

Website

Instagram 

Facebook

What’s new with LuAnn Nigara

LuAnn Live 2023

Watch the Docuseries!

luannuniversity.com

http://www.luannnigara.com/cob

A Big Thank You to Our Keynote Sponsors:

Nancy Ganzekaufer

Traci Connell

Duke Renders

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours

#466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What?

#596: Jamel Williams: A Call to Create Opportunity and Change at the University Level

#720: FlashBack Friday: Cheryl Janis : Defining and Owning Your Niche

#811: Power Talk Friday: Heather Hansen: You Are Your Own Advocate

#840: Jean Stoffer: Work in Harmony Through Every Season of Life

#896: Cléophée Poli: A Unique Interior Design Niche Serving English-Speaking Clients in Paris

#897: Power Talk Friday: Adrien Cotton: Design Your Midlife Wellness for Confidence

Jul 28, 2023

Today With Janine Aurichio:

Hi, welcome to a Well-Designed Business. On this Power Talk Friday, I am joined by Janine Aurichio, Certified Life Coach, Mental Fitness Coach, Speaker, and Founder of YES2YUM Life Styling. Janine coaches design professionals on The Inside JobTM which creates the mindset and mental fitness needed to run their business with clarity, purpose, and ease. 

We are discussing something we all have in common, no matter where we come from; inner voices, or what she calls your inner Sage and Saboteur. It’s a battle. And Janine is here to guide us on how to do the inner work to intercept our negative Saboteur voice.

Pick It Apart

[6:40]  Does our environment add to the intensity of our negative thoughts, or Saboteur?”

[9:09] Why do we focus on the negative thoughts and stories we tell ourselves? 

[14:00] How the impact of the inner Saboteur impacts everything.

[20:48] Janine talks about the Positive Intelligence Framework and the exercises we can do to shift out of the negative mindset, or Saboteur.

[36:25] Janine tells us about the free Saboteur assessment she offers.

LuAnn Nigara and Janine Aurichio's Ah-Ha Moments

“If you want to reach your highest levels of performance with lasting peace of mind, you have to deal with the inside stuff.” - Janine Aurichio 

“The stories in our head are made up, so why do we put so much emphasis on it?” - LuAnn Nigara

“The Saboteur is indulging itself in emotion and reacting. The Sage empathizes, thinks, and taps into the positive.” LuAnn Nigara

More About Janine Aurichio

Janine Aurichio, MBA, WPCC, MIM, is a Certified Life Coach, Mental Fitness Coach, Speaker, and Founder of YES2YUM Life Styling. A former designer and recovering perfectionist, Janine coaches design professionals on The Inside JobTM of creating the mindset and mental fitness to run their business with clarity, purpose and ease. Using her signature Life Styling approach, her clients go from stress and overwhelm to calm, clear and creative. Her 35-year journey from type-A executive to type-Me coach informs her work with stressed entrepreneurs, and helps them achieve peak performance with maximum peace-of-mind and heart. With Beauty as her #1 core value, Janine’s purpose is to be part of the healing of the world by supporting the Beauty-makers. She is an avid hiker and scuba diver, and a native New Yorker living in northern California with her rescue dog and cat.

Connect with Janine Aurichio

Website

Blog

LinkedIn

Instagram

Saboteur Assessment

Schedule a free 30-Minute Saboteur Consultation

What’s new with LuAnn Nigara

LuAnn Live 2023

Watch the Docuseries!

luannuniversity.com

http://www.luannnigara.com/cob

A Big Thank You to Our Keynote Sponsors:

Nancy Ganzekaufer

Traci Connell

Duke Renders

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#871: Power Talk Friday: Desi Creswell: Out of Overwhelm: Why Time Management Begins With Your Mindset

#881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business.

Jul 28, 2023

Today With Janine Aurichio:

Hi, welcome to a Well-Designed Business. On this Power Talk Friday, I am joined by Janine Aurichio, Certified Life Coach, Mental Fitness Coach, Speaker, and Founder of YES2YUM Life Styling. Janine coaches design professionals on The Inside JobTM which creates the mindset and mental fitness needed to run their business with clarity, purpose, and ease. 

We are discussing something we all have in common, no matter where we come from; inner voices, or what she calls your inner Sage and Saboteur. It’s a battle. And Janine is here to guide us on how to do the inner work to intercept our negative Saboteur voice.

Pick It Apart

[6:40]  Does our environment add to the intensity of our negative thoughts, or Saboteur?”

[9:09] Why do we focus on the negative thoughts and stories we tell ourselves? 

[14:00] How the impact of the inner Saboteur impacts everything.

[20:48] Janine talks about the Positive Intelligence Framework and the exercises we can do to shift out of the negative mindset, or Saboteur.

[36:25] Janine tells us about the free Saboteur assessment she offers.

LuAnn Nigara and Janine Aurichio's Ah-Ha Moments

“If you want to reach your highest levels of performance with lasting peace of mind, you have to deal with the inside stuff.” - Janine Aurichio 

“The stories in our head are made up, so why do we put so much emphasis on it?” - LuAnn Nigara

“The Saboteur is indulging itself in emotion and reacting. The Sage empathizes, thinks, and taps into the positive.” LuAnn Nigara

More About Janine Aurichio

Janine Aurichio, MBA, WPCC, MIM, is a Certified Life Coach, Mental Fitness Coach, Speaker, and Founder of YES2YUM Life Styling. A former designer and recovering perfectionist, Janine coaches design professionals on The Inside JobTM of creating the mindset and mental fitness to run their business with clarity, purpose and ease. Using her signature Life Styling approach, her clients go from stress and overwhelm to calm, clear and creative. Her 35-year journey from type-A executive to type-Me coach informs her work with stressed entrepreneurs, and helps them achieve peak performance with maximum peace-of-mind and heart. With Beauty as her #1 core value, Janine’s purpose is to be part of the healing of the world by supporting the Beauty-makers. She is an avid hiker and scuba diver, and a native New Yorker living in northern California with her rescue dog and cat.

Connect with Janine Aurichio

Website

Blog

LinkedIn

Instagram

Saboteur Assessment

Schedule a free 30-Minute Saboteur Consultation

What’s new with LuAnn Nigara

LuAnn Live 2023

Watch the Docuseries!

luannuniversity.com

http://www.luannnigara.com/cob

A Big Thank You to Our Keynote Sponsors:

Nancy Ganzekaufer

Traci Connell

Duke Renders

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#871: Power Talk Friday: Desi Creswell: Out of Overwhelm: Why Time Management Begins With Your Mindset

#881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business.

Jul 25, 2023

Today With Jillian Lare:

Today on A Well-Designed Business, I am joined once again by Jillian Lare, a trained engineer, experienced college lecturer, and award-winning interior designer. A few years ago, Jillian partnered with her friend and fellow designer to start Morris Lare Interiors in Des Moines, Iowa, and it has been a growing success. Jillian credits a lot of her success and smooth business operations to the technology she implements. She is sharing what is working well in her business, along with suggestions on where to get started integrating technology into your businesses as well. She’s also got a great prompt if you want ChatGPT to create a great Spotify playlist just for you.

Pick It Apart

[4:12] Jillian explains how she uses various project management software platforms in her firm.

[19:04] Jillian shares how her team does a daily check in each morning on Slack to stay up to date on their priorities without having to meet in person. 

[27:20] LuAnn and Jillian discuss tracking time and expenses within the project management systems and by using the app Harvest.

[30:07] Jillian talks about how she is using Milanote.

[44:03] LuAnn shares her thoughts on naming conventions and how these need to be thought through at the beginning so they are easily searchable.

[48:33] Jillian explains why she uses DesignSpec to keep a record of all of their specs in one database.

[54:16] LuAnn and Jillian discuss using AI for idea generation, making a great Spotify playlist, and prompting Midjourney.

LuAnn Nigara and Jillian Lare's Ah-Ha Moments

“I'm about just get something that works. And email is not the answer.” – LuAnn Nigara

“f it's not easy to do, it doesn't matter how good it is. It's not going to get done.” – LuAnn Nigara

“I just want everything to be accessible wherever I am. The minute it's like not accessible is when I'm kind of like start to lose interest in it, because we're just out and about so much.” – Jillian Lare

“Every time you enter the same information in multiple places, that's an opportunity to get it wrong.” – Jillian Lare

More About Jillian Lare

Jillian Lare is a native of northeastern Pennsylvania. She achieved a Bachelors of Science in Industrial Engineering from Lehigh University and spent her early career with Intel Corporation. During her time as an engineer, she honed the invaluable skills of critical thinking, project management, leadership, and effective communication, which she applies every day as an interior designer and entrepreneur.

Jillian made the switch from engineering to design in 2007 when she apprenticed with a local designer. Upon relocating to Des Moines, she enrolled in the MA of Interior Design program at Iowa State and graduated in 2013. She joined the faculty shortly after and served as an instructor for five years, specializing in residential design and visual and graphic communication. While teaching, she continued to design for clients. After the birth of her son in 2017, she launched Jillian Lare Interior Design, her eponymous firm focused on residential new construction and remodeling.

Jillian enjoys working on a variety of residential projects including new construction, kitchen remodels, decorating, and furnishings throughout the Des Moines area and with clients coast to coast. She resides in West Des Moines with her husband Keegan, a registered landscape architect, their son Ashton, and two dogs Booker and Arlo.

Connect with Jillian Lare

Website

Instagram

Facebook

What’s new with LuAnn Nigara

LuAnn Live 2023

Watch the Docuseries!

luannuniversity.com

http://www.luannnigara.com/cob

A Big Thank You to Our Keynote Sponsors:

Nancy Ganzekaufer

Traci Connell

Duke Renders

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#162: Power Talk Friday – Natalie Norcross – The Dynamic Leader of A Design Partnership

#506: Power Talk Friday: Natalie Norcross: A Design Partnership

#544: Power Talk Friday: Natalie Norcross: 5 Things To Do To Get PR

#864: Hilaire Pickett Martin: Lesson From an Interior Design Operations Manager

#870: Jillian Lare: Processes to Know Your Numbers

#879: Power Talk Friday: Sarah Daniele: Mydoma Studio and the Business of Change as the Interior Design Industry Enters a Digital Transformation

#895: Power Talk Friday: Sandra Funk: The Millionaire Mindset for Interior Designers

Other Resources Mentioned:

Asana

InDesign

Basecamp

Dropbox

Slack

Voxer

Harvest

Studio Designer

MyDoma Studio

Milanote

Pinterest

Instagram

Canva

Google Suite

Chief Architect

Calendly

Type Form

Design Spec

ChatGPT

Midjourney

Books:

Building a Story Brand by Donald Miller

Tiny Habits by BJ Fogg

Atomic Habits by James Clear

Jul 21, 2023

Today With Adrien Cotton:

Today on A Well-Designed Business, I am joined by Adrien Cotton, menopause expert, transformational concierge wellness coach, and founder of Alexandria Wellness. Adrien’s luxury services and holistic approach bring beauty and confidence to her clients. Like many interior designers, Adrien operates a very personal pursuit that can impact every facet of an individual or family’s life and well-being. 

Driven by systems, efficiency, and meaningful connections, Adrien is here to share effective business insights that will move the needle in any industry. We talk about qualifying clients, building a solid team, the importance of systems and consistency, and the value of human connection.

Pick It Apart

[5:45] Adrien explains her intake process and how she has refined it to make sure her clients are committed.

[12:03] LuAnn and Adrien discuss the back end of her business and how her team supports all of her business efforts.

[17:29] Adrien explains how she pivoted into concierge wellness and established her brand. LuAnn relates that to how many designers come into the industry as a second career.

[21:02] Adrien talks about the importance of knowing your numbers in accounting and data, as well as the importance of systems.

[26:51] Adrien explains her system for an editorial calendar throughout the year.

[30:34] LuAnn tells Adrien how she uses ChatGPT for rough drafts and idea generation, but explains that the human element is still necessary.

[39:29] Adrien and LuAnn discuss the value of human connection and how concierge wellness and luxury interior design are both rooted in that connection because you can’t just Google them or use AI for them and get a personalized answer.

[45:37] Adrien mentions her master menopause course and walks through how her concierge small groups work.

LuAnn Nigara and Adrien Cotton's Ah-Ha Moments

“I'm not a trend and I'm not a fad. I'm not a cleanse, I'm not a diet. I'm a lifestyle.” - Adrien Cotton

“If any designer thinks [AI] is replacing the interior design industry, then they're not really fully in touch with what their actual intellectual property is.” – LuAnn Nigara

“The human brain thrives on connection with another human being. And so a designer or a wellness expert—we're connecting with someone who's going to trust us to make their life a little bit more beautiful.” – Adrien Cotton

“I'm serving them in a way that they can't Google. And I will work just as hard as they do.” – Adrien Cotton

“You want to get up every day and live in your ‘why’ and do what you do. Because…when you can do that and make money at it, you can do that and support your family or yourself…then that is the day that you're not working.” – LuAnn Nigara

More About Adrien Cotton

Adrien Cotton believes that the greatest gift you can give to yourself is the gift of wellness. She is an accomplished speaker, entrepreneur, corporate wellness educator, menopause expert and transformational wellness coach with proven success in designing and implementing innovative workforce wellness programs. Her effectiveness as a facilitative leader, motivational speaker, writer and coach is rooted in a strong set of guiding principles for growth and mirrors her own personal wellness journey.

Since founding her wellness enterprise, Adrien has leveraged her fitness and wellness background to move women from a place of “giving up” to one of proactive self-care. Her work goes beyond nutrition and exercise and focuses on an individual’s lifestyle and key high-impact areas including stress resilience, sleep, calendar management, mindfulness, and menopause. She excels in shifting mindsets and helping her clients leverage small habits that yield lasting results.

Whereas the market is saturated with wellness professionals, Adrien brings a breadth of corporate experience, a proprietary methodology, and a unique client-centric perspective. After serving in high-leverage professional roles, Adrien pivoted her career focus to helping clients capture their strength in all areas of life. 

She is also the creator of the MASTER Menopause NOW! Wellness Program. This course is the culmination of 20 years of research and many years of working with perimenopausal and menopausal women. She has discovered what works, with real women, every day.

Connect with Adrien Cotton

Website

Instagram

Facebook

LinkedIn

What’s new with LuAnn Nigara

LuAnn Live 2023

Watch the Docuseries!

luannuniversity.com

http://www.luannnigara.com/cob

A Big Thank You to Our Keynote Sponsors:

Nancy Ganzekaufer

Traci Connell

Duke Renders

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#86: Andrea Schumacher – Strategies for Client Management

#803: Power Talk Friday: Amber De La Garza: Productivity is Personal – How to Create Systems that Will Work for You!

#848: Amy Youngblood: Why Your Contact Form is Critical in Identifying Your Ideal Interior Design Client

#852: Nicole Salceda: You Don’t Need to Have All the Superpowers

#854: Lindye Galloway: Connect Your Why to Your Interior Design Business, the Success Will Follow

#861: Power Talk Friday: Darla Powell: Instagram for Interior Designers

Jul 18, 2023

Today With Cléophée Poli:

Welcome to a Well-Designed Business today. I am very excited to welcome to the show a long-time listener, Cleo Poli. 

Cleo is from Paris, but traveled abroad, living several different places around the globe. She worked in interior design in London, but moved back home to Paris when she found out she was expecting a baby. It was there that she discovered her niche—her Fred Berns only—serving English-speaking clients in France. 

Today, she’s here to share what she has learned embarking on an interior design career in Paris, establishing and developing her niche, and serving an unfulfilled need for English-speaking clients. 

Pick It Apart

[4:00] Cleo shares her journey and how she ended up back home in Paris serving English-speaking clients. 

[9:04] LuAnn and Cleo discuss how Cleo’s niche took shape and the importance of niching.

[14:54] Cleo explains how interior design is fundamentally different in Paris. 

[31:16] Cleo shares how and why she uses a pricing structure that’s unusual to the area. 

[41:21] Cleo reflects on her insights from the show and building her firm. 

LuAnn Nigara and Cléophée Poli's Ah-Ha Moments

“It's important to know yourself first, right? Know yourself first, figure out your why and then move. And it doesn't matter if it's the same or different than anybody else's—it just matters that it's true to you, that you know that you're doing what you really want the way you want to do it.” -LuAnn

More About Cléophée Poli

Cléophée was born and raised in Paris and has spent the best part of the last decade living overseas (Malawi, Australia, England and now Paris again) with her Australian partner. This time abroad heightened her understanding of the need to have a home away from home as well as the chance to discover many different cultures and their affiliated designs.

Her father is an antiques and collectables merchant and her mother a multidisciplinary artist.

Growing up surrounded by art and vintage decor magazines, Cléo developed an eye for design from a very young age. Since she was a child, she scouted Parisian flea markets, museums and collector shows across Europe and the US. Design became a staple in her everyday life.

Her appreciation for good design and the arts has allowed her to tailor a very particular service offering, Kids’ Artwork, for her English-speaking expatriate clientèle based in Paris.

Connect with Cléophée Poli

Website

Instagram

Facebook

What’s new with LuAnn Nigara

LuAnn Live 2023

Watch the Docuseries!

luannuniversity.com

http://www.luannnigara.com/cob

A Big Thank You to Our Keynote Sponsors:

Nancy Ganzekaufer

Traci Connell

Duke Renders

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#169 Amber Lewis- Keynote Speaker at Design Blogger’s Conference

#174 Power Talk Friday: Fred Berns: Own Your “Only” Word & Tips to Discover Yours

#670 Power Talk Friday: Susan Inglis: Sustainable Furnishings Council, What You Need to Know.

#759 Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing

Jul 14, 2023

Today With Sandra Funk:

Welcome to a Well-Designed Business. We all know that thriving in business takes a specific mindset. But what is the millionaire mindset, really? How can we break out of fear mode and start doing what it takes today to take our business where we want to be?

In today’s sponsored show, Sandra Funk is here to chat about the Interior Design Standard and the millionaire mindset for designers. 

Pick It Apart

[7:54] Sandra and LuAnn discuss why waiting for the “right time” hurts designers. 

[21:26] Sandra and LuAnn talk about the importance of investing in your business.

[40:07] Sandra and LuAnn share the value of setting expectations with your clients. 

[45:44] Sandra shares how important it is to have a process for estimates—and to stick to it. 

[49:36] Sandra shares details about the upcoming session of the Interior Design Standard. 

LuAnn Nigara and Sandra Funk's Ah-Ha Moments

“When we're not process driven, and we don't have it documented, then we are making up the conversation.” -LuAnn

“There are so many designers who are doing this designer discount and charging 10% or 20%, or even 30% markup. I tracked it people—that is break-even. 35% markup is break-even.” -Sandra

More About Sandra Funk

Sandra Funk is a trusted advisor and the celebrated design leader who built the boutique firm, House of Funk and her proven process, the Interior Design Standard. Over 30 national press outlets - Elle Decor, Architectural Digest and House Beautiful, to name a few - have recognized Sandra for her award-winning designs and innate entrepreneurial spirit. 

Despite her business degree, a background in business process consulting and a design education from Parsons, it took Sandra over a decade - and the help of several experts - to develop and fine-tune her business model for a thriving interior design firm. 

Today, Sandra is deeply rooted in empowering and educating design entrepreneurs. With her turnkey approach, she welcomes designers into her inner circle, sharing her proven process for a balanced, joy-filled and wildly profitable design firm.

Connect with Sandra Funk

Website

Instagram

Facebook

Pinterest

Other Shows Mentioned:

#845 Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating

#801: Power Talk Friday: Sandra Funk: How Mistakes and Obstacles Led to Growth & Transformation

#753: Sandra Funk: How to Grow a Thriving Luxury Interior Design Business

#660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard”

#585: Sandra Funk: Helping Designers Improve Their Business Systems

#520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here!

#145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10-Year-old Firm

#02: The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy

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