Welcome to today's show! We have Michelle Woeller as our guest and today she will be talking to us about how to build a new client base, after relocating to a new area. Michelle and her family relocated to Cape Cod about a year ago and today she discusses what she had to do in her new community, and the strategies she employed, to get her Interior Design firm off the ground there. Listen in now, to get some awesome tips from Michelle.
Michelle graduated from Seattle Pacific University with a degree in Fashion Buying and Merchandising and she also studied Interior Design at the same university. After a career in Retail Settings and Product Design, she took some time off, to focus her attention on raising her children. Then, in 2006, she became the lead Designer for her husband's Landscaping Company, where she and her husband collaborated in the designing of outdoor spaces for both residential and commercial properties. In 2013, Michelle launched Summerland Homes And Gardens, a Design Studio dedicated to beautiful design, for both indoor and outdoor spaces. Then, in the summer of 2016, Michelle and her family decided to move to Cape Cod, so now Michelle works with Cape Cod home owners, to transform their homes and capture the wonder of seaside living. Listen in to find out how Michelle built up her client base, in this new location.
Go to www.curatedkravet.com and use the code CK Podcast, to get 10% off your entire first purchase!
Welcome to another episode of A Well Designed Business! Today we have Adam Scougall on the show. He's someone who has become quite famous to all of us through the Facebook groups that we're in, where he's become our good friend and also someone that we really value! Today, Adam and LuAnn have decided to zero in on some really interesting topics, including photography and leaving your day job to become a full-time Interior Designer. Listen in now, to find out what Adam has to share with you.
Adam, who is an artist as well as an Interior Designer, opened his Interiors Consulting Business in New South Wales, Australia, in 2010 and ever since then, he has been creating and studying Residential Interiors for his clients, across New South Wales. His work has been featured in many national and international publications, including Home Beautiful, Real Living, Grand Designs Australia and Singapore's Metropolitan Home Magazine. What really hooked LuAnn about Adam is that he also has a full-time corporate job, which he has no intention of leaving in the foreseeable future. LuAnn really found this is very interesting, especially when they discussed the pros and cons of having a full-time job while running a Design Business on the side. So, listen in- you may find this really interesting if you are possibly in a similar position to Adam, working full time, while building your Interior Design Business.
Adam's website: www.adamscougall.com.au
We have Jessica Brace with us as our guest on today's Power Talk Friday. LuAnn is very appreciative and happy to have her on the show, because she's really well sought after in podcasting circles, due to her expertise in Internet and Video Marketing. LuAnn has also enjoyed several other podcast episodes, where Jessica was the featured guest, talking about Facebook Live. So listen in, as Jessica shares some of her expertise about Facebook Live with you, today.
We're doing a whole series about Facebook Live on the show and statistics have been mentioned by more than a few of the guests recently, that by around 2020, approximately eighty percent of all social media will be done by video. We also know from others in the Design Industry, about how important Facebook Live, Instagram, and Snapchat have become. LuAnn finds Facebook Live to be a particular conundrum though, because, on the one hand, she sees it as a great platform for our really visual Industry, however, on the other hand, Designers do tend to struggle a bit with the mechanics of how to do it and sometimes even with the content. So listen in, as Jessica sheds some light on how to get going with Facebook Live and how to keep going, from there.
Welcome to another episode of A Well Designed Business! Today we have Kendra Bester with us on the show. She's an Interior Decorator who runs her own firm in the Toronto area and today she talks to LuAnn about some of the challenges that she's faced and the things that she's learned in her first three years in business. She also discusses the importance of setting up great systems in your business and ensuring that you really have your finances in good order. Listen in to find out more about Kendra and the way she runs her firm.
Kendra received her degree in Environmental Science from the University of Guelph. She then switched career tracks and enrolled at Humber College, in their Interior Decorating Program. She graduated there with first-class honors and she's now a Certified Interior Decorator. Listen in today, to find out more about Kendra's take on the business side of Design.
Welcome to A Well Designed Business! Today we have a really special treat for LuAnn (and hopefully for you too). We have Interior Designer Marina Umali of Marina V Design Studio in New Jersey with us and on today's show she discusses the art of Feng Shui and how she uses this practice in conjunction with her Interior Design work. At the time of recording this show, both Marina and LuAnn were really looking forward to the Lunch And Learn, where Marina presented Five Easy Steps To Invite Success Into Your Personal And Your Professional Life, With The Art Of Feng Shui, at the Window Works Showroom. Although the Lunch And Learn has already aired, you can still go over to www.facebook.com/awelldesignedbusiness and find it. Listen in to find out more!
Marina is a New York State Certified Interior Designer. She's lead accredited and she studied Architecture at Parson School Of Design and Interior Design at The Fashion Institute Of Technology. Marina worked as an Interior Designer for a number of different Architectural firms in New York City, before starting Marina V Design Studio. She is a Certified Feng Shui Practitioner and she is about to start her second term on the board of the International Feng Shui Guild. You may even remember Marina from the My Doma commercials that she recorded over the summer. Listen in now, to find out more about Marina and how she uses the art of Feng Shui to enhance her Designing.
If you, as an Interior Designer, have any questions relating to Feng Shui, you can email Marina for answers. (firstname.lastname@example.org)
Use the link www.mydomastudio.com/awelldesignedbusiness to access the goodies that are there for you!
Welcome to today's Power Talk Friday! This is the next episode in our Facebook Coaching Series and we have the fabulous Molly Mahoney joining us on the show today. Molly is the Prepared Performer, the Camera Confidence Coach and she's also a Facebook Live Ninja! She really has an incredible amount of energy and passion for showing Entrepreneurs, Artists and Business Owners how to up their visibility and online presence by leveraging all the latest and most powerful features that Facebook has to offer. Listen in to find out more!
Today, Molly gives some really awesome tips on how to identify your ideal client, so that you can attract them to your Facebook Business Page. She also talks about how to understand Facebook Ads and about how to host Facebook Live broadcasts, to provide great value and build deeper relationships. Molly is the very first guest on this show to talk about Facebook Messenger Bots, which can really help you to attract more of your perfect clients and customers in a unique and reliable way. It is a bit complicated, so pay close attention and you're sure to get it. Molly also has a free gift for you today, so be sure to stay with us right to the end of the show. Listen in now, to learn about the really useful strategies that Molly has to share with you, to help you to effectively engage with people and to draw them into your Facebook Live Videos.
To access everything that Molly has for you today, go to: www.thepreparedperformer.com/design
We are back together for another installment of Design Biz Live, in spite of all the obstacles and scheduling conflicts we’ve had to overcome to make it happen! I’m back with my trusted experts, Judith Neary of Roadside Attraction Design Studio, and Corey Klassen of Corey Klassen Interiors. One of our goals is to cover all aspects of the flat fee vs. hourly rate question that designers face. What we have discovered is that there is a more basic issue at stake that we must turn our attention to first. The issue is that YOU, as a designer, need to know what you are and are not most efficient at in your business. In other words, you need to break down the work of a designer into your personal strengths and weaknesses. Corey and Judith have developed a self-assessment for principals to use in evaluating all the different things we do for our clients. As industry leaders, Judith and Corey have spent a lot of time speaking in front of their peers, and they have developed this tool with the purpose of evaluating your skills as they relate to your design firm.
In this show, I talk with Judith about how solo firms and smaller firms can use the assessment to develop their fee structures.Let’s jump into this conversation!
Corey's website: Corey Klassen
Judith's website: Road Side Attraction Studio
Download the Skills Worksheet Here: www.windowworks-nj.com/designbiz2
Welcome to today's show and happy birthday to LuAnn!
Today's guest, Angela Harris, is the principal of Trio Environments and she is a real dynamo! Trio Environments is one of the fastest growing Interior Design and Visual Merchandising firms in the USA today and in less than ten years, it is on track to becoming an international leader in Market-Driven Design. The company currently has over twenty employees and it manages more than seventy-six projects at any given time, both locally and nationally. More than twenty-one thousand homes have been sold with the assistance of Trio Environments, who has also generated over seven billion dollars in revenue to date, from Commercial and Residential clients. Listen in to find out more about Angela and the amazing success she's had with Trio Environments.
Angela has a B.S. in Marketing and Management, from the University of Colorado. After obtaining her degree, she went to work in an Engineering Firm but wasn't really happy there, because she didn't feel that she was living up to her full potential, so she dropped everything to pursue her dream career in Interior Design. She enrolled in an Interior Design program and spent her last five hundred dollars on business cards, direct mail and a few another start-up costs and then she launched Trio Environments. Angela also has a Masters Degree in Sustainable Design, from the Philadelphia University and she sits on the Denver Home Builders Association Board of Directors. She manages seven councils through the HBA and she sits on the Sales and Marketing Council for the National Association of Home Builders.
Angela has developed a three-part process, to give her company a competitive edge- it assesses a client's baseline value, through their Design program, it introduces Market Design principals and finally, it executes a design that's innovative, attractive and profitable. Listen in now, to find out how important it really is to be prepared and to have good systems in place and also to experience the passion that inspires Angela to fuse her market-driven approach with the creation of really beautiful spaces.
Please give LuAnn a bit of birthday love today and go on over to iTunes and rate and review this show. She will really appreciate it!
We have Lyndsay Phillips with us on today's Power Talk Friday. LuAnn is really looking forward to sharing her with you today because Lyndsay is a self-confessed organizational freak, appointed task manager, and project ninja. She's also a warrior VA (read Virtual Assistant) for Business Coaches, Accountants, Small Business Owners and Online Entrepreneurs. Her business is called Smooth Sailing Online Support and she also has a podcast called Sailing To Success Podcast. Listen in to find out more about Lyndsay, who really understands the challenges around hiring someone to help you, when growing your business and reaching the next level.
Lyndsay and her super team of VA's support entrepreneurs, just like you, who have fast-paced businesses with fast-paced growth. They really help people, by managing their back office, implementing their Marketing and strategizing and implementing their Social Media Campaigns. Listen in now, to find out how Lyndsay takes care of the detail and the moving pieces, which can all be quite overwhelming for really busy people.
Today we have Jason Harris on the show and he's someone that LuAnn's been hearing a lot about recently. There seems to be quite a buzz going on around his relatively new platform, The Design Network, yet while doing some research about Jason and his background, LuAnn found herself very intrigued about his primary business, Furniture Land South. So on the show today, they talk about this primary business, as well as about the innovation and development of the Design Network. Listen in to find out more about Jason, his family business, and his really successful Design Network.
Jason's father started his business, way back in 1968, and in just one generation, he created Furniture Land South, the largest retail furniture store in the world! It covers one point three million square feet of space, they have a hundred and sixty Design Consultants working there, they represent more than a thousand brands of home furnishing companies and they turn over a hundred and fifty million dollars per year. Listen in now, to find out more about Furniture Land South and about how Jason developed the Design Network.
LuAnn is really happy to have Carla Aston as her guest on today's show! Many of you may know Carla from her Design Blog, Designed With Carla Aston, where twice a week, she shares quality content and also her passion for Interior Design, with her two hundred thousand loyal followers. When Carla's inbox started getting really full of questions and messages from her readers, she branched out and started doing E-Consultations, where she personally and intentionally addresses home owner's questions about Design, via email. Then Carla realized that if she made E-Books on the same topics and dilemmas, with the same solutions as her E-Consultations, she would be able to sell these on her website too. Listen in now, to find out more about Carla, her Consultations, and her E-Books.
Carla, a very smart lady, obtained a B.F.A. In Interior Design and then spent nine years working in Architectural Design Firms, both large and small. Since then, Carla and her family have lived in Norway and Australia, which has really given her a great perspective on culture, lifestyle, architecture, and design, all of which she brings to both her business and her blog. Carla has invested time and money and she has built her career very intentionally, so listen in, because you are really going to love the way she explains all of this, on the show today.
Welcome to another Power Talk Friday! Today we are very happy to have Gavin Zuchlinski on the show. He is the founder of Acuity Scheduling, which is the slickest way for businesses to automate and manage their appointments online because it actually allows your clients to schedule themselves. LuAnn has an inkling that the features of Acuity Scheduling may be even better than the one she's using, so she may be switching over... Listen in to find out more.
Gavin is a self-professed Tech Geek and an Espresso maniac, and he's also a really fun guy who truly and wholeheartedly believes that business should be fun. Acuity Scheduling currently supports over fifty thousand businesses, all of the different sizes, from solo-preneures to major corporations with thousands of employees. They have a really efficient Customer Service Department and their focus is on making life way easier for entrepreneurs and business owners. Listen in now to find out how Acuity Services could make your life much easier and help you run your business.
If you'd like to try Acuity out, go to www.acuityscheduling.com/luann for an extended 45-day trial. (It's normally only for 14 days.)
Today's show is another in our Facebook Coaching Sessions Series, where we're tackling the various aspects of Facebook and how to best leverage them, for your Interior Design Firm.
Today's guest is Marc Mawhinney and he is particularly skilled at working with Facebook Communities, so today, he will be discussing the best ways to go about setting these up and he also discusses the different nuances of Facebook Communities. At the end of the show, you will hear about the course that Marc is offering, called Facebook Gold. Listen in to find out more.
Marc, a lifelong entrepreneur, is a Coach for Coaches. He does this through his programs, via his Podcast, Natural Born Coaches and also through his particularly successful Facebook Group, The Coaching Jungle. When LuAnn asked the peeps in her Podcast tribe about who is really good at creating Facebook Community Groups and Facebook Pages, Marc was the man that everyone told her to invite. So, today, we are going to be finding out from him all about Consumer Facing Facebook Groups, where you would be helping and teaching consumers about Interior Design, hopefully with the end result that they would hire you, to be their Interior Designer. Listen in now, as Marc explains some great strategies for setting up a really vibrant Facebook Group.
Marc's Facebook Group: www.theccoachinjungle.com
His Email: email@example.com
Today we have Katharine Earnhardt on the show! She's the Founder of Mason Lane Art Advisory, a Brooklyn-based company that styles walls with art and objects to fit client's taste, space and budget.
Keeping up with the art world inventory, resources and pricing is a full-time job, and Katharine explains how designers can get support in this area so they can appropriately source and pitch the right art to clients.
Katharine has a B.A. in Art History and Economics from Williams College and an M.A. in Art Business from Sotheby’s Institute. Katharine has experience working in the Management office of the Museum of Modern Art, in business development at Christie's, and leading the business development team at a international art appraisal and advisory firm, Gurr Johns. Katharine is well versed in Art History and art market dynamics and works with designers through by straight referrals as well as through her trade program called Mason Lane Partners (MLP).
Listen in to find out more about the kind of assistance that Katharine offers to Interior Designers through her boutique art advisory service.
- Katharine talks about her company's Interior Design Forum, called In The Maoson, that she hosts in her living room. It’s a really great networking opportunity!
- The pain points around buying art, that Katharine helps and educates Interior Designers and her clients with.
- How Katharine helps people to spend wisely when buying art.
- The aspects of art that go beyond the aesthetics, which can really add to the quality of the piece and also to how one feels about the work.
- The value in educating your client about the meaning behind an artwork and what drives price.
- Sometimes a client doesn’t need new art, they could just rearrange, or re-frame what they already have.
- The ideal height to hang your artworks- a great place to start!
- Katharine’s upcoming Webisode, where she goes through the kinds of problems that Designers tend to face when advising their clients about art. Go to masonlaneart.com to sign up.
- Why Katharine created her Webisode.
- Some great tips for you, from Katharine’s Webisode.
- The best places for you, as Designers, to source art.
- Some great online resources for art.
- What you will get from working with Mason Lane.
- How Mason Lane's services save Interior Designers money and time.
- A really fun rule, around the use of color, form, and design.
- Coordinating the light fixtures with the art.
- A frame can really make or break a piece of art!
- Some tips for creating professional-looking gallery walls- they really take a lot of planning.
Katharine’s website: http://www.
masonlaneart.comKatharine on Instagram: masonlane_art.
Welcome to today's episode of Power Talk Friday! LuAnn is very excited to introduce Stephan Spencer, who she spent a short time with, just a couple of weeks ago at the chaotic, yet exhilarating Podcast Movement in Anaheim. LuAnn and Stephan first met in a Mastermind about the future of podcasting, which was given by LuAnn's friend, Edie Burke. When Stephan placed a copy of his (really thick) book on the table, LuAnn didn't think she would ever be able to understand any of it and that really made her want to get to know what goes on in his brain. She's been looking forward to having him on the show ever since then, so listen in now!
Stephan is an SEO expert and a best-selling author who has written has three books, all published by O'Reilly. They are The Art Of SEO, Social E-Commerce, and Google Power Search. In 1995, Stephan founded a multi-national SEO Agency, called Net Concepts, which he sold in 2010. His client list includes Zappos, Sony, Quicksilver, and Chanel. He also has two Podcasts, the one is called The Optimised Geek and the other is Marketing Speak. Today Stephan answers some of LuAnn's questions, which are related to SEO and to Stephan, as both a Podcast Host and a seasoned Podcast Guest. He also talks about his Podcast, The Optimised Geek, where he spends time speaking to people about how to improve their health and their wealth and also about how to reboot their lives. Listen in now, to find out more about Stephan, his Podcasts, and SEO and also to get some really actionable tips.
Today we have Claire Jefford on the show! LuAnn knows that hundreds of the Interior Designers that are in the three different Facebook Groups she's in are really cheering like crazy now because they all know Claire from her Design and also from her inspiring leadership, so listen in to find out more!
Claire came into Interior Design in 2011, after a career in Human Resources and People Management. She found her way to Interior Design and then started her own firm. Her really exceptional organizational skills, combined with her drive, have contributed to the great success of her business, which is still fairly young. Now, in addition to Interior Design, Claire offers Coaching where she teaches other Designers to replicate her success. Although Claire has done some really great things in her career, today we will try to focus on a particular super power of hers- creating quality video content for her Design firm. Her videos have a big part to play the success of both her firm and her Coaching business, so listen in now, as Claire shares some of her best tips for creating really professional video content, on today's show.
Claire's website: www.clairejefford.com
LuAnn is extremely happy to let you know that she has Shea McGee, of Studio McGee, in the house today! It's been a long time coming, as she's a very busy lady, but she's here today, and you are not going to be disappointed, so listen in to find out about the journey that Shea's been on and the challenges she's faced.
If you're one of the few people who are not familiar with Shea, LuAnn assures you that she and her husband, Sid, truly are the real deal! They are the creators of Studio McGee and today you will hear how Shea realized, only after obtaining her degree in Public Relations, that what she really wanted, was to be doing Design, so she went back to school, to learn how to do that. Soon after, Shea found that she was attracting more projects than she'd ever before thought possible. She and Sid realized that with his business experience and her creative vision, they would really make an amazing team. So they decided to sell their home in California and move to Utah, where they put all their life savings on the line and started a business. Shea used the power of Instagram to grow the business and now, just less than three years later, they have over five hundred and forty thousand Instagram followers, a team of thirty, two multi-million dollar businesses (Studio McGee and McGee and Company) and they have projects all over the country. Listen in today and find out how Shea and Sid manage to run their operation and their family and also, the pro's and con's of working with a spouse.
Shea's website: www.studio-mcgee.com
Welcome to today's episode of Power talk Friday! Tabitha Carro is the guest for today and she is the leader of Smart Phone Marketing School. LuAnn really struggles with so much of what it takes to be productive, in using a smartphone and she says she has ninety thumbs, so she's very excited about having Tabitha on this show today, to help her to figure some of this out. Listen in as Tabitha explains what to do, and apps that you can use, to add that extra little 'something' to your marketing, using your smartphone.
Tabitha's background is as a Certified Elementary School Teacher. She was also the owner of a Curriculum Design Business, from which she developed another business when she realized that she really needed to be able to do things quickly and easily, from her iPhone. She took the bull by the horns and taught herself all the necessary design techniques with the iPhone and so developed her new business, called Smart Phone Marketing School. Now, she has tons of content, videos and tutorials, to teach the people in her Facebook and Membership communities how and what apps to use, on their iPhone, to make their social media marketing way, way easier. She teaches where things are in an app and how to tap into them and get what you want. Listen in now, as Tabitha sheds some light on how to use your smartphone to market your self really easily, even when you're on the fly!
For Tabitha's free courses, go to courses.tabithacarro.com
What is your vision for your design business? How do you manage to balance work and life? Are you managing it, or has the business taken over your life? When you’re in the middle of the day-to-day of running a business, it can be easy to forget why you started in the first place. Whether it is creative freedom, income to support your family, or a dream that has finally taken flight, it is so important to keep the values you hold dear close at hand. This podcast is all about giving you tools that you can use to launch your design business. Today, I am thrilled to bring to you Kim Worswick, who has been in business for just five short months and is already operating close to her values. What’s her secret? This podcast!
Kimberley Kay Interiors is Kim’s solo firm and boy has it taken off! Kim has a strong Instagram presence, where she films these great short videos that are zany, fun and full of personality and great design. Kim’s business is based on referrals so that she can ensure that she is only taking the right amount of projects at a time. Work-Life Balance is so important to Kim, so she has set up her business around that value. Today, we will share how Kim launched her business, sticks to her values, and overcomes mistakes and challenges as her business has grown. It is encouraging to hear how this podcast has changed Kim’s life, and I would love to hear from you too! Give this episode a listen, and then reach out to me to let me know the ways our guests have transformed your design business.
More from this episode:
We are back together for another installment of Design Biz Live, in spite of all the obstacles and scheduling conflicts we’ve had to overcome to make it happen! I’m back with my trusted experts, Judith Neary of Roadside Attraction Design Studio, and Corey Klassen of Corey Klassen Interiors. One of our goals is to cover all aspects of the flat fee vs. hourly rate question that designers face. What we have discovered is that there is a more basic issue at stake that we must turn our attention to first. The issue is that YOU, as a designer, need to know what you are and are not most efficient at in your business. In other words, you need to break down the work of a designer into your personal strengths and weaknesses. Corey and Judith have developed a self-assessment for principals to use in evaluating all the different things we do for our clients. As industry leaders, Judith and Corey have spent a lot of time speaking in front of their peers, and they have developed this tool with the purpose of evaluating your skills as they relate to your design firm. Let’s jump into this conversation!
Visit www.windowworks-nj.com/designbiz2 to download the self-assessment!
Today we are in for an incredible treat. John Rhulin is the founder of the Ruhlin Group, a powerhouse company that helps high-end firms reach their audience, maintain customers, and gain referrals through Gift-Giving. John has roots as a salesman, but by seeking opportunity, reaching for excellence, and learning the huge value of gratitude, John has created a Group with high-end clients such as the Chicago Cubs and Electrolux.
With such huge clients, it might seem like a stretch to think that John has wisdom for you and your design business. Well, that simply isn’t true! The elegant principles of good gift-giving are universal, and they will help you win referrals and maintain clients. The secret is in the gift itself: personal, unexpected, and filled with authenticity. Today, you will learn what gifts to give, when to give, and how to keep your clients close at hand. It’s time to stretch those generosity muscles and make someone’s day. Winning clients and growing your business is really as easy as that!
Follow the link for John’s gift to our listeners! 10 Gifts to Avoid Giving.
Pick up your copy of Giftology by John Ruhlin
Today, we have Cynthia Spence on show with us. She is the Principal of Cynthia Spence Design, which is a Full-Service Interior Design firm, located in the San Francisco Bay Area and it caters to both Residential and Commercial clients. Cynthia feels that the world has become increasingly more noisy and so it's really important to her to create environments that are both soothing and restorative for her clients. Today, she spends some time talking about how her previous career, in Marketing and Management positions in prominent Entertainment and High Tech companies, informs her Interior Design career. Listen in to find out more.
Although it's not the typical route to Interior Design, Cynthia's experience in Relationship Marketing, Creative Services, and Project Management has had a role to play in shaping her business and has also contributed largely towards its success. You will benefit from this experience too, as she really goes into a lot of detail about the skills and services that you need to have, in order to create a truly successful firm. Listen in now, to find out what Cynthia has to share with you.
If you have used any Kravet product recently, take a picture of it, post it to social media, use the hashtag #instakravet and tag Kravet, as they will repost some of them.
My guest today is Maria V. Kutruff, principal of Viola Interior Design, which is located in the Philadelphia area. Over the last 14 years, Maria’s work has ranged from designing custom furniture to designing office spaces to the renovation of entire residences. She is active in the American Society of Interior Designers, having served on its board and received several awards. She received her master’s degree in Interior Architecture and Design from Drexel University, where she currently teaches design at the Antoinette Westphal College of Media Arts and Design. Our focus today is around what it takes to be an adjunct professor, including the pros, the cons, and the nitty gritty. Join us!
What you’ll hear in this episode:
The guest for today's Power Talk Friday is Jody Padar. She's a CPA and she also has a podcast called 'Let's Get Radical', so she goes by the name 'The Radical CPA'. Jody is the CEO and the Principal of New Vision CPA Group, which is a Public Accounting firm based in the Chicago area. Jody joined her father's firm more than ten years ago and today, we talk with her about what happened when she first joined, what it was like and what transpired from that. Listen in to find out more about Jody's radical approach to accounting and how it can really be of benefit to you, in your business.
LuAnn knows that at times, we all have to hear the same thing a number times before the light bulb actually goes on in our heads. Jody, as The Radical CPA, has a very different way of going about helping business owners and small businesses to navigate their way around the accounting side of their businesses and stay on track. It's a far cry from the old and staid model of accounting and this is why LuAnn has invited her on the show today, to put the bug in your ear again and to remind you that it really is time to grow up and do things right in your business. So, listen in now, for some great insights from Jody, about how accounting technology can really work for you, in your business.
Jody's website: www.newvisioncpagroup.com
You can listen to Jody's podcast, Let's Get Radical, on iTunes or Stitcher.
Jody on Twitter: @jodypadarcpa
Today we have Kamila Gornia, a Digital Marketing Strategist, on the show and she's here to help demystify Facebook Ads for us. LuAnn is particularly interested in this topic, because she herself, doesn't have a very good grasp on it. This means that she's tended to put the brakes on with the use of social media in her business, not really knowing if it would be effective enough to be worth spending money on. However, with all the reading and listening that she's been doing around this topic recently, she feels that the time has now come to get to understand it. LuAnn tends to make the assumption that if she's struggling to understand something, then others out there will surely be too, so listen in today, as Kamila helps you to understand how Facebook Ads really work.
When Kamila was only twelve years old and still living in a small town in Poland, she got her first computer. This was very exciting for her, so she dove right in and got a little nerdy. She's the kind of person who, if she sees something that seems exciting to do, she just does it! So she learned HTML and created her first website around Japanese Manga and Anime comic books (not very popular in Poland), and started marketing– without even realizing that that was what she was doing! Her approach to it was very organic and the response that she got via the chat room culture of the time was great, so it actually took off. She found it pretty easy to bring on volunteers to help her to make this available to other people, because everyone was so excited about being part of this really cool venture, even though there was no money being made. She actually managed to get to forty thousand views, without any social media or pay traffic, in less than five months! Listen in now, to find out from Kamila how you can really get Facebook Ads to work for you and your Interior Design Business.
Kamila's website: www.kamilasocial.com