Welcome back to another Well-Designed Business! If you are a first-time listener and just now finding our show thank you so much for tuning in! On the show, today Sarah Wilson is with me. Sarah is an interior designer located in Redlands, California. She has just hit her two-year anniversary in business. She is a designer with a degree from the designer institute of Design and Merchandising in Los Angeles.
Today you are going to learn why and how Sarah left a career as a software quality engineer to pursue her passion in interior design. While she was attending FDIN she participated in different chairing styles where she created a chairing style that she intends to one day bring to market. Color is one of Sarah’s passions and encourages clients to use bold colors in their spaces.
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Glen Peloso will be joining me today on A Well-Designed Business. Glen is one-half of the Glen and Jamie of the Peloso Alexander Interiors. Each Glen and Jamie are successful interior designers some twenty plus years each and in 2013 these two respected designers came together to co-found Peloso Alexander Interiors in Toronto.
Following their merger, they launched their brand “Glen and Jamie Designer Collection” which is an upholstery line that is now available in stores nationwide. They have both appeared in both print and television in North America and internationally, HGTV and Food Network. They are regulars as design experts for the Merrel and Dennis Show, Global Morning Show, Breakfast Television Toronto and CHCH Morning.
They are also regular design columnists for national papers like the Toronto Star and are national contributors to a variety of national and international magazines. Glen and Jamie serve as design directors at Toronto’s largest attended festival, Buscar Fest. They were recently honored by being appointed ambassadors to the peer project, a non-profit organization that assists youth mentored by youth. They maintain two boutique locations and somehow, they run a full-time interior design firm with a staff of ten!
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It’s another episode of power talk Friday! I have Jim Riviello with me today! Jim is the founder of Leadership X University, LXU. He is a speaker, team development coach as well as the author of “There Must be a Better Way”. His latest book is called “Rivelations for Business Professionals”. Jim and his team provide business leadership and growth tools to help you accelerate yourself as an individual, a team leader, home owner and team development. He comes from his own experience and has been in our shoes. He shares his own personal stories and this one of the reasons I was attracted to Jim and his team.
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Today is the one year birthday for A Well Design Business! IT’s been quite a journey with so many challenges and victories along the way. It’s like the best roller coaster you have ever been on. For the one year birthday show I have been thinking “what should I do?” I wanted it to be different from regular scheduling. I remembered what I did for the 6 month show and for the 100th episode and I decided I can’t do what I did on those shows again.
Then I was listening to Natalie Eckdahls BizChix Podcast. It’s a great show! It has lots of insight on how to run a business. While Natalie is a great business coach for anyone on any level she seems to really speak to “solos” and the struggles of solos. Natalie just celebrated her 3rd year on air and for that episode, she invited someone to interview her. I love that idea! So, I snagged and copied the idea.
Today I have invited Carol Cox to be my interviewer. Carol is the creator of “Speaking your Brand” which provides mission-driven entrepreneurs and organizations with communications and media training. She helps them excavate their stories and core messages and create a breakthrough brand and signature talk that grows their business and influence. Carol also teaches business and marketing at a university and during election seasons she serves as a political analyst on TV news.
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A Making of a Well-Designed Business
I have two dynamos in the marketing and PR world, Ann Feldstein and Jennifer Powell Tumpowsky of Moxie Marketing and Communications. We are going to talk today about how to be prepared to work with a PR marketing firm and what you can expect them to help you with if you do hire one.
But first a little background on these two accomplished women. Moxie Marketing and Communications is a New York-based public relations marketing firm representing interior designers, architects, manufacturers and brands in the interior design industry. Founder and President, Ann Feldstein and her partner, Jennifer Powell Tumpowsky have twenty plus combined years of industry specific experience. Ann, throughout her career, has worked on high-end brands and for fifteen years she was the Vice President of Communications at Kravet Inc. At Kravet, she focused on B2B marketing and PR, media and event planning and was a part owner of CrossFit Sanctuary.
Jennifer is a native of High Point, North Carolina and her passion for the design industry and deep understanding of marketing makes her a valuable asset to their clients. Jennifer joined Moxie in April of 2016 after she also spent time at Kravet Inc. Jennifer was at Kravet for seven years and was the Director of Communications and oversaw the development of strategy, implementation of social media, copyrighting, public relations and assisted with events, product launching and media planning. Jennifer has visited every major design center in the country. She speaks to designers large and small about the power of social media and the importance of marketing in the interior design industry.
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We’re back with another power talk Friday! I’m happy to announce that I have Charlotte Safavi with me today. Charlotte is a London born, Oxford University-educated writer and stylist. She has written for national shelter magazines such as Better Home and Gardens, Traditional Home, House Beautiful, HGTV magazine, Southern Living, New York Cottages and Gardens, Lux Interiors and Design, Southern Home and many more.
I am looking at this list that Charlotte has been published in and think of how many times I have read those same lists for each of the interior design guests we have had on the show. Today we are going to look at it from the other side, the writer side.
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www.instagram.com/charlottesafavi
Today on the show I have yet another fabulous business coach who specializes in our industry! Michele Williams is with me! Michele is the founder of Scarlet Thread and Consulting in Atlanta, Georgia. Today we will learn about Michele’s background which includes the financial software industry as well as a business in soft window treatment fabricator. She also has a BS in business administration, a diploma in Christian life coaching and she is one of the few certified profit first coaches in the United States.
Michele was also the communication director and editor in chief of the Drapery and Designs Professional Magazine from 2009 to 2012. She is a member of The Design Collective in Atlanta, the Designers Work Club Council and the Window Covering Association of America. After talking to Michele I realized that there are so many things I could talk with her about but after we talk about her background a little bit we are going to pull apart work scheduling and chunking our day to have more productivity.
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On the show, today it is kind of a departure for the podcast because I am going to be speaking with an interior design student: Ashleigh Esprit. Ashleigh is a student Gwinnett Technical College in Atlanta, Georgia and she is working on her associates degree in interior design. She will complete her associates degree in the spring of 2017 and then attend Brunel University in the fall to get her masters in interior design. She has had great success in her internships and working with a great company, Sherwin Williams. She is very passionate about design and very passionate about her colleagues. She has started a blog, The Life of an Interior Design Student. In the interview, you will learn how Ashleigh and I came to know each other and what I have learned about her to make me respect her.
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The Life of an Interior Design Student
On this power talk Friday I am happy to say that I have Heather Ann Havenwood! Heather Ann Havenwood is the CEO of Havenwood Worldwide. She is the head chief sexy boss, she is an entrepreneur and a top authority in internet marketing, business strategies, and marketing.
What I found that is very interesting about Heather is that she started her first online business in 1999. If you think about that in 1999 nobody really had computers in their homes. In 2006, she took a company that she developed and grew it to an online marketing, publishing company from ground zero to over one million dollars in sales in under twelve months!
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Sexy boss: How the Empowerment of Women is Changing the Rule Book of Sex, Money, and Success
The Win with Heather Havenwood
I have Paula Grace with me today! Paula Grace comes to interior design as a second career. Before coming to interior design, she earned master degrees in clinical social work and business administration. She held a directorship in a large behavioral health program and was a senior instructor at the graduate level in a prestigious university medical center. This is exactly why I was so intrigued to bring Paula on the show! In addition to designing interiors, she also designs furniture and area rugs which are available to the trade. Paula Grace also consults and shares her knowledge with us her design colleagues on how to build strong professional relationships with clients, staff and vendors.
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Gillian Rose is a Canadian transplant whose New York-based interior design and color consultancy firm draws on several years of professional experience in design practice, as well as formal training from Parcel School of Design. As a color scientist, Gillian works to ensure the positive integration of people and their environments. Her consultation process includes supporting the function of space, avoiding the over and under-stimulating spaces based on personality, and avoiding negative emotional and physiological response to the built environment. Gillian is an accredited member of the association of Color Associates of North America and she uses the psychological and physiological impact of color on the human experience to bring exceptional creativity and tailored edge to her design projects.
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Today I have Cathi Hargaden on this power talk Friday! Interestingly enough for you interior designers, she is a feng shui expert. She has been practicing and teaching this for over twenty years. She has taught this at workshops, universities, demonstrations at retail stores, hospitals, homes etc. She has traveled to several countries doing this for small businesses. I know you are all thinking we already know about feng shui and how to teach this. What we are going to talk to Cathi about is how feng shui relates to our business and success.
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Welcome back! On the show today I have Barbara Sallick! She is the Co-Founder and Senior Vice President of Design for Waterworks, and Author of ‘The Perfect Bath’. In 1978, Barbara and her husband Robert Sallick founded Waterworks, a luxury kitchen and bath brand in Danbury, Connecticut.
The two are dedicated to bringing the European style to the American bath market. In the years to follow Waterworks has transformed the kitchen and bath market. Barbara has applied her education and lifelong love for art, antiques, travel and the principles for architecture and decoration to educate those around her and to elevate the bath to a room that is as beautiful, personal, inviting as it is practical.
Today on the show Barbara is going to share with us the steps to confidentially design and execute a perfect bath project.
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Resources:
www.windowworks-nj.com/barbara
The Perfect Bath
Waterworks: Inventing Bath Style
On the show, today I have Kate O’ Hara of Martha O’ Hara Interiors. She is another guest that has been requested by a listener! Kate O’ Hara is the director of business and marketing development at the Minneapolis, Minnesota and Austin, Texas-based interior design firm Martha O’ Hara Interiors.
After pioneering the local firms’ expansion to national markets and international clientele. Kate was named one of Minnesota’s the top thirty-two under thirty-two marketing professionals. She has played a leading role growing and refining Martha O’ Hara marketing strategy and social media presence.
You will hear Kate talk about how they have over 200000 followers on Facebook and how they rated as a top industry expert on houzz.com. These things happened under Kate’s leadership. Her mother Martha runs their award winning interior design team which has been featured in local and national media.
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On this power talk Friday I am happy to say that I have finally brought a lawyer to you! I have been thinking about it for a while and I have Kwame Christian with us today! Kwame is part of the American Negotiation Institute and a fellow podcaster. He is the host of negotiation of entrepreneurs and he is very passionate about teaching business professionals like us to negotiate and be more persuasive. I love negotiation almost as much as I love sales! Kwame has a lot of great advice and tips you don’t want to miss out on.
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www.americannegotiationinstitute.com
Today on the show we have Grace McNamara. Grace has owned and produced window fashion Vision magazine since 1986. Vision is the business publication for the window covering industry in North America. I can certainly attest to this, we have subscribed to this magazine since the very beginning of our business! It is always full from cover to cover of useful information. In addition, Grace also produces the international window coverings expo, the industries national trade show and educational conference. Also, in 1990 Grace developed the window fashion certified professionals program. The longest ongoing training for window coverings professionals. Grace is a member of the international furnishings and design association and a press member of ASID and IIDA.
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http://windowworks-nj.com/join-luann-nigara-for-opening-ceremonies-iwce-2017/
I have another outstanding show for you today! Corey Damen Jenkins is with me today and he is no exception to the amazing people I have been meeting. What you will learn from Corey Damen is that he is one of the good guys. He is the kind of person that everyone would agree is very open, sincere, humble and giving. What you may or may not know about Corey is that he is the principal of Corey Damen Jenkins Associates which is located in Birmingham, Michigan.
In 2011, television audiences voted him the winning design star of HGTV’s Show House Showdown. Since then it has been a whirlwind of accomplishments! Today we are going to talk about how his lifelong dream came true in 2016 with his launch of his first couture collection of furniture, Corey Damen Jenkins exclusively for Leathercraft. This collection was nominated for the prestigious 2017 Arts Award for the Best Product Design. Once you start to listen to this episode it will be no surprise to you that Corey Damen believes in giving back to the design community. His firm generously donates to several charities.
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His website:
His Leathercraft Furniture line:
http://coreydamenjenkins.com/collections/
The Kate Spade Collection for Kravet which was mentioned in the episode:
http://www.kravet.com/products/collections/kate-spade-new-york/
On this power talk Friday I am excited to say that Kimberley Seldon with me again on the show. If you remember she was just on the show about a month ago, and she has her interior design business but she also has Business of Design where she teaches interior designers how to run their businesses more effectively and more profitably. Kimberley’s Business of Design is one of our happy sponsors here!
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Volume One: Have the Professional Life You’ve Always Wanted
http://businessofdesign.com/product/business-of-design-volume-1/
Volume Two: Make Every Project Satisfying for Both you and your Client
http://businessofdesign.com/product/business-of-design-volume-2/
How to Win the Flat Fee Game
http://businessofdesign.com/events/win-the-flat-fee-game/
On the show today I am so excited to introduce you all to Nicole Heymer! Nicole is the owner of Curio Electro Boutique Web Design Agency that specializes in branding, content strategy and web design and development for interior design firms and other innovative businesses. She has been helping more interior designers bring in more leads and increase their visibility online since 2011! I know we have talked about branding on the show more than a couple times, but this is such an important aspect of your business in this age of social media. I promise there is more to learn about branding.
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http://curioelectro.com/interi
Today one the show I am talking with Michelle Nussbaumer. Michelle is an interior designer, textile and furniture designer, an author and owns a beautiful shop: Ceylon et Cie located in the Dallas design district. Michelle’s journey includes a husband and four children and it starts in west Texas. She goes from New York, Rome, Los Angeles and all the way back to Texas. Recently her book for Rizzoli, Wanderlust: Interiors That Bring the World Home was released and it includes thirty years of interior design as well as her travels. Today Michelle and I talk about her career, her opinions on the business and her globetrotting lifestyle.
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Wanderlust: Interiors That Bring the World Home
Welcome back to another power talk Friday! I’m happy to let you know I have Marianne Cherico back with me! If you remember episode 75 Marianne and I talked about her philosophy on asking “what would the CEO do?” in order to get yourself organized daily, weekly and yearly.
Just to give you a reminder of who Marianne is and what she does she has owned and operated a successful home staging business since 2005. She also spent 27 years in the real estate business and 17 of those years she was part of a top producing New England real estate team.
Marianne has coached many home stagers all over the country on how to up-level their business by developing both mindset skills and strategy. She helps home stagers own their magnificent and create their life and a business that sets their souls on fire.
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I am happy to tell you all that I have Barclay Butera on the show today! Barclay Butera is the creative force behind the Barclay Butera design firm and the showrooms located in New Port Beach, California, West Hollywood, California, Corona Del Moore, California and Park City Utah. Butera is renowned for his approachable elegance and glamorous coastal chic interiors. His passion for interior design began two decades ago! You will learn today how it has grown into an impressive lifestyle enterprise that in addition to his interior design business he also has licensing with some of the industries most respected partners including Kravet, Bradburn Gallery Home, Eastern Ascents, Highland House Furniture, Left Bank Art and several others. Not to mention he has five coffee table books.
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Today on the show I am happy to welcome Charrisse Johnston, chair of ASID National! She is also the principal and the firm-wide practice leader of Steinberg Architects. Steinberg Architects has offices in Los Angeles, San Francisco, San Jose and Shanghai. Charrisse was previously the senior associate and studio operations leader at Gensler where she managed and designed K-12, higher education, and workplace projects. Before that, she was Vice President of corporate planning for Morgan Stanley Dean Witter where she oversaw the companies consolidated financial and strategic planning efforts. Today we talk about all kinds of things including her career path which also includes both behavioral psychology and a successful wedding planning business. We will also talk about how she was introduced to ASID as a student in California. Charrisse is smart, down to earth and an inspiring leader.
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Guess what? This is our six month anniversary! I have two very special shows for you this week. The first show we are going to meet one of the masterminds behind the fabulous curatedkravet.com platform. Curatedkravet.com is celebrating a few milestones of its own. This spring marked the one year anniversary of the hugely successful curatedkravet.com!
Our special guest today is Will Hunt Lewis, Senior Director of Merchandising of curatedkravet.com! In this position, he oversees all business done with merchandising and product development for all product category. Today Will Hunt and I are going to talk all curatedkravet.com from quality, delivering times, to the designers that curate the rooms.
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www.curatedkravet.com
Code for 10% off: ckpodcast
www.facebook.com/windowworksnj
On the show today you are going to meet Sarah Daniele! Sarah was recommended to me by a previous guest and my friend, Rachel Moriarty. So, who is Sarah Daniele? She is a very smart, take- the- bull- by- the- horns type person, interior designer and also happens to be the co-founder and CEO of Mydoma Studio! Sarah has a degree in interior design, has worked for others and then eventually started her own business, Mydoma Studio. Her business focuses on residential renovations, add-ons, kitchen, and bath. Today she is going to share with us a little about her career.
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For the rest of the show notes, please visit our resource center: Window Works