Today, on A Well-Designed Business, I am joined by Jennifer Ma of Dwell & Oak Interior Design Studio. Before she became an interior designer, Jennifer was a competitive swimmer, a chef, and a nursing student. She also worked in luxury beauty marketing and owned a kickboxing franchise.
Jennifer put her heart and soul into each venture, and took away valuable experiences that have helped her business thrive. She believes that with determination, you can pivot your career toward the lifestyle you've always envisioned. Listen now to hear her inspiring story.
Pick It Apart:
[1:46] Jennifer talks about her winding path from competitive swimming to culinary school and nursing school, along with the lessons each venture brought her.
[8:21] As Jennifer discusses what she makes time for in her business during downtime, LuAnn asks if she allows time for self-care.
[15:35] Jennifer shares an emotional story of learning resilience.
[21:39] Jennifer explains how the Good Guy Clause helped when she closed her fitness business.
[27:03] LuAnn and Jennifer discuss going viral on Instagram, and Jennifer shares her best advice for getting more engagement.
[42:04] Jennifer recounts how she learned the importance of client experience from her kickboxing business.
LuAnn Nigara and Jennifer Ma's Ah-Ha Moments
“If I really, really don’t feel it in my heart and in my gut, that it’s okay to quit something after you’ve tried and put everything into it.” – Jennifer Ma
“What you put out there is what you're going to receive back.” – Jennifer Ma
“The fact that you can pull a very tangible life lesson out of each is, I think, the only way we get through things like this. It's the only way we get up in the morning and are willing to face the next possibly difficult thing that we have no idea that’s coming at us.” – LuAnn Nigara
“You have to show up for yourself, and you can do it. There is no straight path to your fulfilling career.” – Jennifer Ma
“The difference between success by intention and success by accident or success eluding us is that review—that consistent, constant review…each time you’re going through a phase of life.” – LuAnn Nigara
More About Jennifer Ma
After moving into a brand new build home in San Diego, Jennifer started an Instagram account to document her love for customizing and decorating her home. Jennifer's goal was simple: Create a space that was inspired, beautiful, & that her family loved to be in.
As Jennifer's online readership grew, so did her requests for interior design projects. Soon, she was being asked to design spaces--and entire homes--by online fans & followers from across the country. With that, Dwell & Oak was born; a full-scale design company grounded in Jen's firm belief that a home must be both beautiful and comfortable.
In the years prior to launching her design company, Jennifer had already built and owned a thriving kickboxing franchise business from the ground up after being 12 years in luxury beauty marketing in NYC. Her success came from her commitment to excellence and appreciation for the client experience. This same talent, attention to detail, and entrepreneurial "can do" attitude has all helped her interior design business grow.
Today, Jennifer remains committed to creating beautiful spaces that celebrate family, foster togetherness & connection, and are designed for everyday living.
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
AWDB #677: Megan Molten: To Succeed, Focus on Your Why
AWDB #455: Megan Molten: Planning Creates Success in Your Interior Design Business
Today With Fernando Duque, Kelly O’Neil and Camia Brown:
Today on A Well-Designed Business we are back with another Duke Renders-sponsored show. We are hearing from two more interior designers who absolutely love working with Duke Renders; Kelly O’Neil, founder of Kelly O’Neil Design and Camia Brown, founder of Camia Brown Interiors. As soon as Kelly and Camia started using Duke Renders in their projects, they never looked back. They now use them for all of their projects. They are sharing all of the benefits 3D renderings have for their businesses and why they recommend d Duke Renders to everyone.
Pick It Apart
[3:54] Camia and Kelly share why they use renderings for all of their projects.
[11:01] Camia explains how having a rendering facilitates the process.
[16:56] Fernando shares how he has even used renderings for his own visuals.
[25:10] Camia shares a specific instance where a client was not budging on a design preference and how the rendering convinced him it didn’t look right.
[26:05] Kelly and Camia share the process of working with Duke Renders.
[34:12] Last thoughts and benefits to using Duke Renders in your design projects.
LuAnn Nigara, Fernando Duque, Kelly O’Neil and Camia Brown's Ah-Ha Moments
“Using Duke Renders for your design projects uplevels your business. It’s the next phase in technology,” - LuAnn Nigara
“When you have these high-quality renders from Duke Renders, there is this instantaneous trust because the clients can see that you saw their vision and customized it to them.” - Kelly O’Neil
“We listen to feedback from designers to make our process as structured as possible so they always know what to expect throughout their process,” Fernando Duque
More About Fernando Duque
Born in Venezuela, MBA Babson College. Serial Entrepreneur, founded more than 5 companies.
I co founded Duke Renders with my brother Enrique in March 2020 in the middle of COVID 19, since then it has been a skyrocket growth with more than 100 team members today and no outside investment.
We are a 3D Render studio based in beautiful Tulum, Mexico.
We specialize in Interior Design and Architectural photorealistic imaging.
We serve busy Interior Designers with 100% Accurate Photo-Realistic 3D Renderings of their Creative Designs.
We make You and Your Clients feel Proud, Confident and Empowered at Every Single Step of the Design Process.
I live in Tulum with my wife Mina, our newborn daughter Penelope and our doggy Lulu.
Fun Facts:
1. I love going to the beach at 5am and do it every day!
2. Traveled the world backpacking for 2.5 years
3. Loves cooking Moroccan Food for his Moroccan Wife
A Big THANK YOU to Today’s Podcast Sponsor:
This episode is sponsored by Duke Renders.
Other Shows Mentioned:
Other Shows Mentioned:
Today on A Well Designed Business, I am so happy to have our roundtable discussion with four amazing #smartladys. Leadership consultants Eileen Hahn and Jennifer Tokatyan, and award-winning designers Traci Connell and Anastasia Harrison.
Both Traci and Anastasia worked with Eileen and Jennifer to improve and solidify their hiring process and it resulted in clear and successful results. They are here to share their hiring experiences, how they worked together, and offer actionable tips that you do not want to miss.
Pick It Apart:
[11:44] Anastasia explains her situation with knowing she has the wrong team members and what she did about it.
[15:15] Eileen walks us through what to do after learning the roles we need to fill and realizing the people in them don’t belong in those roles.
[19:37] Traci shares her experience with hiring designers and when she decided to reach out to Eileen and Jennifer for help.
[26:44] Jennifer shares her experience working with Traci and the pain points she had to face with the previous use of recruitment companies.
[34:54] Anastasia shares actionable steps for those having issues with hiring and team management.
[44:18] Jennifer talks about determining the accurate fit for the role you are hiring.
[47:48] Eileen provides some tools for the hiring process.
LuAnn Nigara and Anastasia Harrison, Traci Connell, Eileen Hahn and Jennifer Tokatyan's Ah-Ha Moments
“Eileen let me know that I had to take hold of and understand the positions I needed to fill before hiring the people to fill them. At that point, I had people in seats, but they weren’t necessarily sitting in the right ones,” - Anastasia Harrison
“Everybody wants to be happy in a job that they are good at. Employers want their employees to be happy in a job that they are good at, but many times they are in the wrong place,” - Eileen Hahn
“You’re not just interviewing the candidate, they are interviewing you,” - Anastasia Harrison
“It is an honor to be able to hire someone to contribute to your business,” - Jennifer Tokatyan.
More About Anastasia Harrison, Traci Connell, Eileen Hahn and Jennifer Tokatyan
Anastasia Harrison:
Anastasia Harrison is a rarity in the design world – she is a trained architect and an award-winning designer. Her enthusiasm for both can be seen from concept to installation, and this energy fills each of her projects. As Owner and Principal Architect at AHD&Co, Anastasia leads a creative team best known for unconventional thinking and expertise, thus providing effortless designs.
She started her career working on large infrastructure projects in the NYC metro area and worked at the original World Trade Center for nearly a decade. She then moved to Europe to do design work for brands such as Donna Karen, Giorgio Armani, Gucci, and Prada. Once back in the US, her career focused on luxury residential and hospitality design, as Director of Sustainability in NYC for Gensler. Anastasia became a leader in sustainable design and offered a new standard for mindful living with speaking engagements across the nation.
In 2012, Anastasia shifted her career highlights and began working with high-profile clients on major architectural endeavors, designing legacy properties through her firm, AHD&Co. Her body of work now encompasses historic preservations, large-scale estate renovations, and new construction forever homes. Many of her clients return to her firm to seek her expertise when they secure an additional private residence or vacation home, building life-long relationships.
Anastasia lives in New Jersey with her husband and two Puggles and has three young adult daughters. One of her daughters has a rare connective tissue disorder, which led her to establish a charity for children in medical crisis, the New Jersey chapter of Savvy Giving By Design. Anastasia believes there is a greater purpose to what she does in her career. Time and again, she has found that architecture and design can do more than just create beautiful spaces – beautiful design can bring great joy and great respite into the home.
Traci Connell:
Since founding her eponymous firm, award-winning designer Traci Connell is an expert in delivering tailored interiors that are as luxurious as they are livable. With her keen eye for design, space planning and art, Connell brings understated glamour and elegance to a vast range of high-end residential interiors, commercial projects, vacation homes and custom site-specific requests. Her inspiration is attained from her explorations of the world of design, travel, art, nature and culture.
With a renewed appreciation for transforming homes into an ease of escape, Connell breaks through predictability with art curation, cutting edge technologies and custom artisan talents, weaving in special, unexpected elements into every design project. As one of the most trusted design firms in Dallas, she delivers an expertly perfected, streamlined system of service that simplifies and organizes the design process. Her impeccable eye for space planning and design, combined with the team’s in-depth knowledge of project management, proves invaluable for clients ranging from busy young families to empty nesters and those seeking vacation homes.
Connell’s philanthropic work within the Dallas design community includes the Dwell with Dignity “Thrift Studio” fundraiser, a design project aimed to raise money to combat homelessness in the city of Dallas and surrounding areas. She is currently serving on the ASID Texas Community Board.
Traci Connell Interiors has proudly been named a Kips Bay Decorator Show House Designer of 2021, D Home Best Designer in 2018, 2019, 2020 and 2021 and has been included on the Luxe Interiors + Design Gold List in 2018, 2020 and 2021. The firm’s work has been recognized in national and regional media publications including Luxe Interiors + Design, Wall Street Journal, Traditional Home, Modern Luxury Interiors, D Home and AD Pro among many more.
Eileen Hahn:
Eileen Hahn is a leadership consultant who works with firms like Anheuser-Busch, Ericson Worldwide, General Motors, Legoland, San Diego Padres, and interior design firms, as well as smaller entrepreneurial firms. She teaches leaders in these organizations how to hire and lead exceptional employees who bring fire and energy to their work, achieve high levels of performance, and generate financial results. Eileen’s work has improved productivity, profitability, and employee work passion. It has also brought the employees joy, peace, purpose, and prosperity.
Jennifer Tokatyan:
Jennifer Tokatyan is a leadership consultant and a consulting partner with Eileen B Hahn. Jennifer has over 20 years of experience in small and large organizations across mul5ple industries in public, private and nonprofit sectors. She has worked with and for Fortune 500 companies as well as fast-paced entrepreneurial start-ups and Founder-led companies including interior design, hospitality, real estate, apparel, retail, manufacturing, non-profit and more.
Jennifer provides leadership, talent optimization, organizational development, strategic HR consulting and coaching to organizations seeking to grow their people and business, deliver on their brand promise, create the culture and environment where its people flourish and achieve exceptional results. She has several ac5ve interior design clients across the United States and was on the expert panel at LuAnn Nigara’s Power Talk Friday at High Point Market in October, 2022
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
#363: Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team
#525: Traci Connell: Take Your Business from Setback to Success
#554: Power Talk Friday: Traci Connell: Buy Wholesale for Profit
#589: Power Talk Friday: Eileen Hahn: Scaling from 2 Million to 5 Million
#851: Power Talk Friday: Alexis Varbero: Making Connections that Matter
#909: Power Talk Friday: Traci Connell: Normalizing Wealth With The Gloss
The Job You Were Born For: 7 Steps to Align Your Work with Your Life Mission - Eileen Hahn
Welcome to a Well-Designed Business. For today’s Power Talk Friday, I’m sitting down with Jessica Lackey of Jessica Lackey Consulting. Her extensive experience in consulting and Fortune 500 operations leadership helps her guide businesses to grow without sacrificing the well-being of their clients, teams, and community. Listen in to learn what reaching the next level means to you and how to get there.
Pick It Apart:
[4:07] Jessica defines the starting point with her clients when they express that they want to reach “the next level."
[11:16] The first thing to remove yourself from when you want to scale.
[18:55] What to do once you have determined your goal.
[23:02] Strategies to determine the first “bottleneck” if you’re trying to scale on your own with no help from a consultant like Jessica.
[26:39] Jessica offers advice for when your clients are repeatedly clueless about what your pricing is and expect much less.
[36:06] Understanding what “leveling up” means to you.
LuAnn Nigara and Jessica Lackey's Ah-Ha Moments
“If you reach the next level where you have to rainmake to support that pipeline, are you designing anymore? If not, are you OK with that? People don’t expect the fact that their roles may completely shift,” - LuAnn Nigara.
“When you think about scaling your business, you need to think about how far you want to remove yourself from the business. So, the first step is to remove yourself from the backend stuff that isn’t your zone of genius,” - Jessica Lackey.
More About Jessica Lackey
Jessica Lackey is a strategy and operations advisor who is on a mission to radically disrupt mainstream business culture in an effort to create sustainable businesses with a human-centric approach. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.
Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
AWDB #349: Power Talk Friday: Peter Lang: The Designer CPA
AWDB #827: Power Talk Friday: Bart Anestin: A Marketing Framework For Interior Designers
AWDB #873: Power Talk Friday: Peter Lang: Design a Better Bottom Line With The Designer CPA
AWDB #909: Power Talk Friday: Traci Connell: Normalizing Wealth With The Gloss
Today With LuAnn Nigara:
Today on A Well-Designed Business, LuAnn announces the return of the Power Talk Friday Tour! She makes some other announcements regarding LuAnn Live, and mentiones some of the dates for the PTF Tour: Dallas on Apr 5, 2024, NJ on Jun 7, 2024, Las Vegas on Aug 2, 2024 and finally, High Point on Oct 25, 2024.
What’s new with LuAnn Nigara
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Today on A Well-Designed Business I am joined by Ericka Saurit, Jessica Duce, and Jane Dagmi, the masterminds behind the Vacation Rental Design Summit, happening this spring at High Point Market. According to my guests today, Vacation Rental Design is much more than beautiful spaces—it’s a scroll-stopping, memory-making, profit-building business model. And they want to teach you all about it.
We’re discussing what Vacation Rental Design is (and isn’t), what kind of designer it’s best suited for, along with the content and what to expect at this year’s summit, because the more educated and better prepared you are as a designer in this niche, the more value you’ll bring to vacation rental owners and property managers, who will want to use your services again and again.
Pick It Apart
[2:25] Jessica defines what Vacation Rental Design is (and isn’t).
[7:17] Ericka, Jessica, and Jane all share how serendipitous it has been finding one another and creating together.
[11:29] LuAnn asks what type of designer Vacation Rental Design suits best.
[15:10] Ericka speaks to some of the topics they cover and educate on at the Vacation Rental Design Summit, including marketing and branding.
[20:28] The guests explain what the upcoming Vacation Rental Design Summit is and the topics covered there.
[31:30] Jane covers the structure and schedule of the upcoming summit at High Point’s Spring Market.
[33:16] Jessica explains how this category of design has different needs from brands and vendors versus standard designers.
LuAnn Nigara and Jessica Duce, Jane Dagmi and Ericka Saurit's Ah-Ha Moments
“Vacation rental design is not staging, it's not residential design, it is unique…It has a lot of layers. But it also has, in my opinion, some of the greatest rewards for a designer for creativity.” – Jessica Duce
“Any one person can be inspired to “take an action” at any moment in time. But it's the taking of the action that is the key, right? Not just hearing and feeling the inspiration—you've got to move. And you have to move through fear often.” – LuAnn Nigara
“The more educated and the more prepared [vacation rental designers] are, the better of value they can sell, the more they can sell design as a sales tool [for the vacation rental owner].” – Ericka Saurit
“Designers are real arbiters of taste. They curate lifestyles for their clients. They can curate vacations. Their expertise goes beyond picking the furniture…[to] create more income that way. They are really curating that person's entire experience. That's a big responsibility and one to really accept and embrace if you're up for it.” – Jane Dagmi
More About Ericka Saurit
In 2020, after a 20 year global career in interior design and marketing, Ericka Saurit founded Saurit Creative with a mission to support and elevate brands across the entire home industry. Ericka believes that the more clients and customers who understand the value of working with a designer, the better world we’ll create for everyone.
Ericka began her career as an interior designer, working with ESI (now NBBJ) in New York and Ralph Appelbaum Associates in Beijing for numerous cultural and hospitality clients throughout Asia, the United States, and Europe, and transitioned to a career in marketing for home brands in 2012.
As a global brand marketing leader, she has overseen digital product development and brand strategy at Airbnb in San Francisco, created immersive physical and virtual brand experiences for Tag Heuer, Estee Lauder, and Procter & Gamble in addition to working with top home and lifestyle brands around the world.
Ericka is an inspiring and motivating public speaker—frequently invited to lead industry discussions on marketing, brand strategy, and storytelling at conferences in the US and abroad. A southerner at heart and traveler by trade, she maintains residence in both North Carolina and the south of France.
Download your free brand audit
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Welcome to a Well-Designed Business. Hi, welcome to a Well Designed Business. My guest today, Morgan Molitor, was introduced to me by Brad Leavitt, a friend of the show and Power Talk Friday expert. Morgan and Brad, along with Nick Shiffer, founded the Contractor Coalition Summit, a conference for the construction industry.
Morgan is also the co-founder of construction2style, a full-service design-build firm, alongside her husband Jamie. And, as if that wasn’t enough to keep her busy, Morgan also runs a media company for designers and construction firms, and a separate nonprofit, along with creating online education workshops. Oh, and did I mention she has three young kids?
If that sounds essentially impossible to you, you aren’t alone. Today, Morgan breaks down how she manages to keep everything running smoothly and all the lessons she has learned along the way.
Pick It Apart
[1:04] Morgan breaks down all of the facets of her businesses and how they came to be.
[9:35] Morgan and LuAnn discuss the visionary vs. the implementer and how Morgan turns her ideas into reality.
[16:20] Morgan shares her processes and the way she prioritizes tasks.
[24:18] Morgan and LuAnn talk about work-life balance and maintaining connection when your spouse is your co-worker.
[33:56] Morgan talks about the Contractor Coalition Summit and what attendees can expect.
LuAnn Nigara and Morgan Molitor's Ah-Ha Moments
“You have to take one thing at a time and be present in the moment. Okay, I'm in business mode. I'm in mom mode. And you know, being a business owner and entrepreneur, clients can rock you, family can rock you. All these things that we deal with every day in our personal lives can rock you.” -Morgan
“You can have the ideas, you can see the vision, you can see where it's gonna go. But we need the person who says step one is this step two, is this step three is this. The visionary dreamer will be impacting the steps all along the way. But it's tough to get it done without the people who are getting it done.” -LuAnn
More About Morgan Molitor
Morgan is the other half and co-founder of construction2style, alongside her husband Jamie. Wife, mom of 3, content creator, marketing strategist, stylist and designer.
For over 10 years, they've been tearing houses apart and creating new dream spaces not only for their clients but for themselves. Starting c2s from the ground up as a DIY blog and have since evolved into a full- service design + build and small media company. They document it all from the construction side, to how to build a website, developing multiple streams of revenue, to how to build your brand while ensuring profitability, marketing courses, in person workshops, and more.
They also run a nonprofit called resilience2reform, giving those a voice who have reformed their lives and deserve a second chance. As well as is a partner in Contractor Coalition Summit, a four day in person national workshop geared towards Contractors for those looking to elevate their brand.
MN based but nationwide, Morgan graduated from college in Long Beach, CA with a fashion merchandising and marketing degree, she has now taken that creativity and knowledge to use within their multiple businesses, clients homes and websites.
Morgan oversees all content creation, manages the brand partnerships, is the writing guru, and overall creative director. She also heads up their online education courses and in- person marketing conferences. You can always find an infectious smile on Morgan’s face and hear her contagious laugh. She’s a forward thinker, risk taker, and nothing makes her happier than when she gets to play a small part in making people's dreams and lives thrive.
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
#542: Brad Leavitt: AFT Construction: A Builder’s Perspective on the Design Build Process
#560: Brad Leavitt, AFT Construction: The Design Book
#580: Brad Leavitt, AFT Construction: The Two “B” Words: Budget & Builders
#615: Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process
#649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective
If you've ever contemplated hiring a PR representative, this episode is a must-listen! On this Power Talk Friday we’re joined by a friend of mine, Courtney Pisarik. If you have ever used a PR or had contact with one, then Courtney’s name might ring a bell, as she co-founded Ink PR Group following her successful starting career in the world of celebrity and entertainment PR, where she worked with A-list Hollywood talents and organizations. Her ability to help individuals and brands reach major milestones is deeply rooted in her industry relationships and ability to positively influence any situation.
Today she’ll be joining me to talk about what are those things you need to consider if you’re looking to hire a PR rep, starting with the most important question, the “why” of it.
LuAnn Nigara and Courtney Pisarik's Ah-Ha Moments
“You should not worry about the competition, you should appreciate the expertise.” - Courtney Pisarik
More About Courtney Pisarik
Courtney Pisarik co-founded Ink PR Group following her successful starting career in the world of celebrity and entertainment PR, where she worked with A-list Hollywood talents and organizations. Today, she’s taken her red carpet experience to the world of design, where she continuously helps launch some of the industry’s biggest stars including Bobby Berk, costar of Netflix’s Queer Eye, and Breegan Jane, HGTV host.
Courtney’s ability to help individuals and brands reach major milestones is deeply rooted in her industry relationships and ability to positively influence any situation. She approaches each client with a combination of enthusiasm, curiosity, and intelligence that results in award-winning and influential campaigns. At the end of the day, her hands-on approach and ability to craft powerful brand narratives is what ultimately drives these superior results.
Her expertise lies within a diverse group of services including media relations, brand development, and the ability to foster meaningful connections. With a focus on interior designers, architects, and brands in the home and lifestyle space, Ink PR Group’s reach is expansive and ever-evolving.
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
AWDB 563: Power Talk Friday: Mike Van Tassell: Expressing Your Brand Through Photography
AWDB 97: Linda Holt- From Professional Photographer to Interior Designer and Accomplished Blogger
AWDB 343: Power Talk Friday: Raquel Langworthy: Partnering with Your Interiors Photographer
AWDB 51: Power Talk Friday with David D. Livingston-Professional Interior Photographer
The Designer Within - John McClain’s book
Welcome to a Well-Designed Business. Today, I am joined by Susan Lizan-Immerman, founder and CEO of MDesign Home Decor, 25+ year veteran businesswoman, and all-around #smartlady.
Susan started her business journey in the garment industry when it was very much a man’s world—but she didn’t let that stop her. Through valuable relationships and connections, as well as a real CEO mindset, that we should all aspire to, Susan grew multiple thriving businesses and created a longstanding career.
I am so excited to share with you my guest today, Susan Lizan-Immerman. Susan is a true seasoned veteran businesswoman.
Today, she’s sharing how she did it, and how you can cultivate that CEO mindset and create a successful interior design business.
Pick It Apart
[5:16] Susan shares her journey and how she learned that connections and networking are everything.
[11:42] LuAnn and Susan discuss the importance of joining organizations and building communities, no matter what level.
[15:35] Susan talks about the importance of mentorship, both as a mentor and a mentee.
[19:52] Susan breaks down her latest venture, MDesign, and how it can benefit interior designers.
[36:10] Susan talks about what it takes to be an effective CEO.
LuAnn Nigara and Susan Lizan-Immerman's Ah-Ha Moments
“It took telling myself, how do I feel comfortable being uncomfortable? As soon as I start feeling uncomfortable, I have to submerge myself in that in order to feel comfortable.” -Susan
“You have to be prepared to get lucky. You're constantly preparing, you're doing all of the right things. You're making all of the best decisions you can each moment that you can, and then all of a sudden, something happens.” -LuAnn
More About Susan Lizan-Immerman
Conceiving, developing and executing the strategies and initiatives that drive revenue, growth, competitive market positioning, profits and shareholder value is what I do best. Throughout my career in senior executive and entrepreneurial roles with leaders in the apparel and home industry, I've earned a track record of success in achieving exceptional rather than expected results.
I'm recognized as one who possesses the experience, capabilities and judgment for taking a business to its next level of success or resolving the deficiencies that impede its ability to grow.
My management style can be described as "hands on" and decisive yet flexible. I value and reward creative thinking, initiative, teamwork, commitment and performance.
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
#831 Nate Berkus: The Importance of Creating An Exceptional Client Experience
Today With LuAnn Nigara:
Join me on the last show of 2023 to do a quick recap of the best episodes we had this year! From inspiring events like LuAnn Live 2023 to the launch of our docuseries, "The Making of A Well-Designed Business," it has been a journey of growth and connection. 2023 brought valuable lessons, including the importance of self-care. Stay tuned as we recap the top 10 most listened episodes of the year!
What’s new with LuAnn Nigara
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
AWDB
840: Jean Stoffer: Work in Harmony Through Every Season of Life
842: Joshua Smith: Sell the Experiences, Not the Commodity
847: Flashback Friday: Chris Loves Julia: Quality Content Creation is Key to Their Success
844: John McClain: Turn Failure into Success
843: Power Talk Friday: Carla Titus: Think Like a CEO By Outsourcing Your Numbers
849: Power Talk Friday: Staci Davidson: Why You Need Someone to Handle Everything But Design
846: Kellie Burke: If You’re Not Failing, You’re Not Risking
845: Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating
TIE
179. Nancy Ganzekaufer: The Stories We Tell Ourselves: Navigating Conflicting Messages About Money
181: Sandra Funk: A Million Dollar Mindset for Setting Boundaries and Standing in Your Space
177: Katie McDonald: Gaining a Competitive Edge Through Self-Care
180: Jude Charles: Breaking the Silence: Overcoming Burnout and Embracing Wellness
182: Amber de la Garza: The Power of Prioritization: Reimagining Productivity and Embracing Balance
183: Claire Jefford: Content is Queen: Leverage Video Content That is True To You
178: Eileen Hahn: Unlocking Your Joy: Strategies for Personal and Professional Fulfillment
WTFP
161: Lynn Eastergard: Qualify Your Clients By Charging Consultation and Retainer Fees
167: Nicole Heymer: How to Find and Highlight Why Someone Should Buy From You
134: Deb Barrett: Why Textiles Matter
122: Jill Ballew: Her System for Chasing Post Installation Issues
137: Richard Bernath: Networking for a More Profitable Window Treatment Business
169: Lori Ann Jones: Broke to Stoked! Building a Profitable Window Treatment Business, the Lean Way
164: Julie Wood: Let Passion and Enthusiasm Be Your Guide
The “3 Fives” Routine: 15- Minutes A Day To Uplevel Your Whole Life by Joshua Smith
Profit Insiders Academy with Nancy Ganzekaufer
Today, I am joined by Delyse Berry, owner of Upstate Down, an interior design studio and real estate brokerage, with also a home decor store. Delyse uses a process built around a holistic approach which entails a clear formula for clients to understand what they do, their vision , and the best execution process. This framework delivers an incredible experience for clients, a streamline process for them, and has grown their business faster and more effortlessly. Listen in to get the details!
Pick It Apart
[3:07] How Delyse shares the process with clients without overwhelming them.
[10:30] Trusting yourself so others can trust you.
[12:36] Delyse breaks down what is on the spreadsheet that clients see, and the spreadsheet that only she and her team see.
[17:00] Backing up all of your documents.
[24:03] How Delyse built momentum in her business in such a short period of time.
[:55] Since they charge hourly, Delyse shares how they track the hours and how they invoice.
LuAnn Nigara and Delyse Berry's Ah-Ha Moments
“The execution process is as important as the end result.” - Delyse Berry
“I think the industry needs to look at the way in which it is executed. If a client isn’t happy about something, we need to look at how we contribute and deliver the news to them.” - Delyse Berry
“Laying out as much up front as you can during your initial conversation with a client is very important.” - Delyse Berry
“A beautiful outcome can’t come from a crappy process.” - LuAnn Nigara
More About Delyse Berry
CEO & Principal Broker. Rhinebeck resident by way of New Jersey and Brooklyn. Interior Designer and Principal Broker with 10+ years experience in high end Real Estate in the Hudson Valley. Holiday enthusiast, treasure collector, and proud mama. Is secretly re-designing every room she enters.
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
AWDB #466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What?
AWDB #930: April Gandy: The Key to Managing a Successful Renovation Project
Today on A Well-Designed Business I am joined by Erin Moore. After more than a decade of experience as a sales leader in the often male-dominated tech, Erin developed a female-focused approach that she wasn't finding in
traditional sales books. Now, she passionately teaches women how to sell in an authentic and personal way through her business, A Sales Conversation.
Erin is here with actionable steps on how we can open our minds, expand our skill sets, and practice the art of effective selling by navigating through the three modes of selling: transactional, neutral, and emotive.
Pick It Apart
[1:38] LuAnn asks Erin about her philosophy on sales.
[10:42] Erin talks about the importance of being able to pivot between sales modes based on the conversation.
[15:18] Erin defines relational, transactional, and neutral as sales mode terms.
[20:51] LuAnn and Erin discuss how to move forward with this mindset and the importance of being in community with others and taking care of ourselves.
[28:48] Erin speaks to the importance of building skills, getting coached, and practicing.
[37:23] Erin shares how knowing and owning your strengths is directly related to your pricing and value.
[42:17] LuAnn and Erin discuss the practice of deregulating the nervous system.
LuAnn Nigara and Erin Moore's Ah-Ha Moments
“Don't lose that person that's compassionate and passionate and wants to help and so please, but just expand and then open your mind that there are skill sets that you can learn and one of them is sales. So you can still be you, but you actually have skills.” – LuAnn Nigara
“I want to let every woman know your whole self is also clear, direct, firm sets boundaries, says no.” – Erin Moore
“The difference between somebody who's skilled and somebody who isn't skilled in relationship to sales is you know how to pivot in and out of those three things of transaction of neutral, and emotive.” – Erin Moore
“When we're inside the bottle, we can't see the label.” – Erin Moore
“It's not one size fits all, it's helping and trying to identify where our strengths are. And then, to [Erin’s] point, expanding to include the other skill sets.” – LuAnn Nigara
“Perfect practice makes great play.” – LuAnn Nigara
Erin Moore has been a sales leader in the tech industry for over a decade. She has acted as a powerful force for the companies she has worked for such as Marquam and Centerspan, bringing a strategic mindset and technical skillset to directing their sales teams.
While working in this male-dominated field, she began to develop a female-focused sales mindset approach that she wasn't finding in
traditional sales books. Now, Erin is passionate about teaching women how to sell in an authentic and personal way.
Company: A Sales Conversation.
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Today on A Well-Designed Business I am joined by Christine Vroom of Christine Vroom Interiors in Los Angeles, California. Christine spaces focus on enhancing mental health, along with physical and spiritual well-being, and that’s by design. Through her own mental health journey, Christine has learned how to better take care of herself, surrounded herself with a supportive team, and translated her own difficult times into compassion and understanding toward her clients.
Just as our systems and processes play a role in our business, so does our mental and physical health. Christine has put a lot of time, thought, and effort into finding the best ways to care for herself in order to show up better as a business owner. But it’s a journey. Today, she is sharing her story and some of the wisdom she has learned along the way.
Pick It Apart
[2:34] Christine and LuAnn discuss the importance of open, honest conversations about mental health, especially as it pertains to the interior design industry.
[5:18] Christine expands on the pressure of perfectionism in this industry and shares her strategies on how to take care of ourselves and our mental health within those expectations.
[10:10] Christine tells the story of her struggle to recover from an eating disorder—which is actually an anxiety disorder.
[19:06] LuAnn asks Christine what triggers her now and how she puts safeguards up to protect her mental health.
[26:12] Christine speaks about evolving with her mental health and why she considers it a blessing in disguise.
[39:21] Christine and LuAnn chat about how taking care of our own mental health can give us more compassion toward others and how that can especially serve us in our businesses.
LuAnn Nigara and Christine Vroom's Ah-Ha Moments
“We do have to have that level of perfectionism [in the interior design industry]. But the question is, how do we take care of ourselves?” – Christine Vroom
“We're beyond that. We're beyond the ruminating. We're beyond the mental obsessions. We're beyond really caring if somebody thinks that you didn't do what you know you did. We gotta let it go.” – Christine Vroom
“I don't need to ride on your roller coaster.” – Christine Vroom
“When you're evolved, and you do know yourself well enough to know that you have anxiety or ‘fill in the blank’ then the tactic now is to actively protect your own psyche through that roller coaster ride.” – LuAnn Nigara
“If we picked out our best, best, best trait, it is also our Achilles heel.” – LuAnn Nigara
More About Christine Vroom
Christine Vroom Interiors is a full service interior and exterior design firm in Los Angeles, California, founded by senior designer Christine Vroom. Bringing together her love of timeless design with a fashion-forward attention to detail, Christine has made an impression on homeowners, developers, architects, and business owners alike. Guided by the philosophy of 'beauty meets function,'
Christine creates liveable luxury through inviting, well designed spaces that directly enhance mental health, physical and spiritual well-being.
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
AWDB #881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business
TIE #180: Jude Charles: Breaking the Silence: Overcoming Burnout and Embracing Wellness
Join us on this episode as we welcome Amy Flurry back to the show. Amy operates a boutique communications and brand development firm in Athens, Georgia. Along with her team and advisor, they partner with companies in the home furnishings industry to develop and implement focused communication plans, expand marketing strategies to connect to the interior design trade and apply trend direction to product development.
In today’s episode she’ll be telling us all about Aloka Homes, a company that re energizes vintage quilts, made of layers of saris that were hand-stitched in India 60-80 years ago. Prepare to be inspired by the artistry and story behind these remarkable pieces!
Amy Flurry operates a boutique communications and brand development firm in Athens, Georgia. Along with her team and advisor, they partner with companies in the home furnishings industry to develop and implement focused communication plans, expand marketing strategies to connect to the interior design trade and apply trend direction to product development.
Amy has two decades of editorial experience, producing features and writing for top print and online publications. In 2011 Amy authored Recipe for Press (Pitch Your Story and Create a Buzz,) and is a nationally recognized speaker on the subject of DIY PR. Recipe for Press (Designer Edition) is her newest book with the tools interior designers need to take advantage of the press opportunities available to creative professionals. The book took shape after two years as creative director of the first-of-its kind project management app for interior design professionals.
Amy is co-founder of Paper-Cut-Project, a company that conceives highly crafted installations for fashion houses including Hermes, Kate Spade, Valentino, Christies and the Victoria & Albert Museum. She is also principal in aloka, a home accessories company with an emphasis on limited-supply vintage pillows and throws thoughtfully styled for today’s living.
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
AWDB 323 Amy Flurry: How to Pitch Press and Build Relationships
AWDB 108 Power Talk Friday- Amy Flurry-How To Pitch and Get Press For Your Interior Design Firm
AWDB 21 Stacy Garcia- A Thoughtful Conversation with a Design Visionary
AWDB 47 Gail Davis: Make Your Life Count
AWDB 100 Scott Kravet – Celebrating our 100th Episode!
AWDB 757 Power Talk Friday: Nitesh Chaudhary: Jaipur Living: The Manchaha Initiative
Welcome to a Well-Designed Business. Many designers start their businesses on the side, from home, or wherever we can squeeze in our work. And as they grow, most of them pivot to a studio as soon as possible.
After all, that’s how you connect with clients and get taken seriously…right? But what if I told you that where you work from doesn’t matter nearly as much as you think it does. What if I told you that you could run a thriving business right from your kitchen table?
I’ve seen several business owners do just that over the years, and my guest today, Bessie Seeley, founder of Kardinia Interior Design, is the same way.
Bessie began her career at home, but even as she grew, even as she thrived, even as she hired, she remained working from her kitchen table for the first four years in her business.
And as she grew her business, she did so very deliberately. She knew that she wanted to open a studio eventually. But she was strategic about the decisions she made on that path and what she prioritized first. Today, she’s sharing her insights into how she built her business with clarity and strategy.
Pick It Apart
[2:01] Bessie shares her story of how she started, and grew, her business from her kitchen table.
[8:47] LuAnn and Bessie discuss the strategic side of growing your business and making decisions like opening a studio or leaving your job.
[10:23] Bessie talks about her company culture and workplace flexibility.
[24:15] Bessie and LuAnn unpack what goes into finding and building a team that functions as a well-oiled machine (without being micromanaged).
LuAnn Nigara and Bessie Seeley's Ah-Ha Moments
“There are so many capable designers out there, but it's not just about creating beautiful functional designs. That's a huge part of it. And that's why clients come to us—our general aesthetic that people are drawn to. But for me, it's really about that other thing, which is that I want every client to feel listened to and cared for.” -Bessie
“That is the huge lesson of what you're talking about and how you have six women that sit around you, and everybody is just in concert together. Because you have identified what is the most important thing for you in the building of your team. And you don't deviate from it.” -LuAnn
More About Bessie Seeley
Bessie Seeley is the founder and Principal Designer at Kardinia Interior Design, a full service boutique interior design firm based in Winter Park, FL. Kardinia Interior Design's design style can be described as timeless, curated, and bespoke, and our aesthetic seeks to balance beauty with functionality.
Our collective interest and passion for creating beautiful spaces, our streamlined design process, and the white glove service and experience we offer to each and every one of our clients makes Kardinia Interior Design the coveted and creative boutique design studio it has grown to be. Bessie launched this business alongside a corporate finance career in 2018, and today, Kardinia Interior Design is a team of 6 and designs homes nationwide. Bessie lives in Orlando with her husband Jason and son Harrison.
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
#786 Meredith Huck: From Corporate to Interior Design Business: 3 Insights to Succeed
#291 Cheryl Luckett – From Side Hustle to Full Time Interior Design
Welcome to A Well-Designed Business. Today we’re welcoming Sonja Capasso of Capasso & Co to the show. I met Sonja a few months ago and I couldn’t wait to finally sit down with her and learn more about her journey.
My interior design passion started a long time ago! I have a memory of living in our little apartment in Lake Bled, Slovenia, where I shared a room with my older sister. I was an antsy child and got bored quickly - which led me to rearrange our tiny room numerous times. I am not sure how I managed to pull apart our bunk beds at that young age, move the shelves, closets, and desks - but I kept doing it and each time I found a new layout that suited me at that time.
Those were my interior design beginnings, however, I didn’t pursue a career in design until I was 35 and decided to enroll to PBSC in Florida, where I earned an AS in Interior Design Technology where I graduated Summa Cum Laude in 2016.
I worked for a local design firm from 2015 - 2017, and after graduating, I immediately opened my own design business and started working part time as a rendering and drafting professional. It soon became obvious to me that this is my true passion and calling, so I changed my specialty from an interior designer to a drafting and rendering artist.
Over the course of my design career, I also flipped and remodeled multiple houses, designed commercial interiors, and gained great on the job and first hand knowledge and experience, which has helped me create better contract documents.
During my years in school, I also obtained a Florida Realtor License and a Broker’s license (which I let pass since we moved out of state), and I also became accredited with LEED AP ID+C since I have a passion for all things organic, natural, and sustainable.
After we moved from Florida to CT, I participated in a Designer of the year contest on HGTV, where I made it through the first cut. While I didn’t make it further, this was a huge accomplishment for me, and you can now find my interior design business listed on HGTV.com. While in school, I also submitted my student designs to our local South Florida ASID chapter, where I won the first prize two years in a row.
Since I switched my specialty to drafting and renderings, I have worked with over 100 interior designers, most of which are repeat clients. I thoroughly enjoy my work and I am so happy to be able to have independence, be my own boss, and run my business from home.
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
AWDB 918 Lorna Gross: Unlock Your Potential: Reimagine and Reinvent Yourself, Over and Over
AWDB 784 Kelly Fridline: An Alternative Path—From Architecture to Coaching in Interior Design
AWDB 485 Power Talk Friday: Claire Jefford: Rock the Consult
AWDB 325 Claire Jefford: Create Valuable Content to Sell Through Your Website
AWDB 237 Claire Jefford- How To Get More Clients With Video Content
My guest today is a great example of taking control and choosing her own path. Heather Vitti Pruett, owner of Vitti Interiors is here to share her successes of using connections to help her business, being recognized for heart-centered projects, and her experience taking a client to small claims court. No matter what is going on in life, we always have the option to choose a different path.
Heather is an active member of the American Society of Interior Design (ASID). And we are also getting into all of the value of joining a professional organization.
Pick It Apart
[1:47] Heather shares her first experience taking a client to small claims court and how she won!
[16:43] Heather shares her positive experience with the ASID chapter in San Diego.
[25:58] Heather did a design remodel at her daughter’s school which was estimated to be 200K, and how she did it for 60K.
[37:42] As a show listener, Heather shares lessons she has learned.
[38:35] The thing that Heather continuously tells new students at ASID to do.
[43:53] Referral benefits to joining organizations like ASID.
LuAnn Nigara and Heather Vitti Pruett's Ah-Ha Moments
“When you treat your interior design as a business instead of a hobby, that is when it will be a business.” - Heather Vitti Pruett
“With networking, you never know who is going to refer you. I've gotten calls from out of the blue. Tell everyone what you do.” - Heather Vitti Pruett
“Join organizations like ASID, WCAA, and IDS not only for education but for referral opportunities.” - LuAnn Nigara
“We all have the option to choose a different path.” - LuAnn Nigara
A passion for Interior Design was derived from a love of designing and hand crafting clothing at an early age. Heather developed a talent for working with texture, color, and textiles that translated into a style and unique eye for beautifying interior spaces.
After moving cross-country from the East Coast, Heather advanced her passion by attending the Design Institute of San Diego, where she earned a Bachelor of Arts in Interior Design.
Since earning her degree, Heather has worked on a myriad of projects ranging from high-end residential, commercial business, retail, senior living, and several types of military workspaces. In addition, she has been raising her spunky and exuberant daughter and plays drums in an all-female rock band.
Heather is an active member in the American Society of Interior Design (ASID).
An ever-ambitious working mom, she volunteers for city/beach cleanups and will assist troop leaders for events in her daughter's Girl Scout Troop. In the summer of 2022, she volunteered her time and skills to redesign her daughter's school library. See project details in the "Projects" tab and see the "Press" tab to read an Alumni Spotlight article on the library, published by her college, Design Institute of San Diego.
Heather is also in the interview process of becoming a mentor with Big Brothers, Big Sisters of America.
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
AWDB #742: Power Talk Friday: Renee Gurganus: Why You Should Join the WCAA
AWDB #851: Power Talk Friday: Alexis Varbero: Making Connections that Matter
Today With Nancy Ganzekaufer:
Today’s Power Talk Friday is sponsored by Nancy Ganzekaufer’s Profit Insiders Academy Group Coaching Program which kicks off in January 2024. Nancy joins us once again to discuss how designers can approach marketing the way Taylor Swift does. Let’s face it fan or not, she is a marketing genius.
This #smartlady continues to upgrade the Profit Insiders Academy with new additions including The Key- the Designer’s Ultimate Pricing Tool and NancyGPT which gives you NEXT LEVEL search capabilities. Listen in to learn how to apply to The Profit Insiders Academy and have a chance to win an additional one-on-one with Lesley.
Pick It Apart
[6:35] Viewing your marketing strategy from the example of Taylor Swift.
[10:57] How Taylor permeates each generation with her marketing.
[18:27] How Taylor has a strong and active social media presence.
[20:39] The importance and benefits of showcasing your collaborations.
[29:46] Nancy explains how The Profit Insider’s Academy works and all of its benefits for designers.
LuAnn Nigara and Nancy Ganzekaufer's Ah-Ha Moments
“This year’s LuAnn Live was focused on health and wealth. This is hugely important to me. Marketing smartly is an important part of that, so you’re not running yourself ragged.” - Nancy Ganzekaufer
“Share authentically and learn to apply stories. People can relate to and follow along with stories.” - Nancy Ganzekaufer
Share stories where you have learned a significant lesson from a mistake, that will prevent your client from making the same one.” - LuAnn Nigara
“When you showcase your fun, you won’t believe how many people will relate to it.” - Nancy Ganzekaufer
More About Nancy Ganzekaufer
Nancy Ganzekaufer is a highly sought-after Business Coach, Speaker, Body Language Trainer, and Author, named one of the Top Coaches in New York in 2022! Nancy specializes in coaching interior designers on marketing & sales strategies and systems, teaching them how to maximize their profitability while identifying and best serving their ideal clients with confidence. Through her proven techniques, Nancy has empowered thousands to know (and charge!) their worth, succeed in sales without feeling sales-y, and position themselves in their market with authenticity and authority.
In addition to her own book Respond with Confidence: A Business Owner’s Blueprint for Handling Difficult Situations, Nancy is an author in my book, The Making of A Well-Designed Business: Turn Inspiration into Action. Nancy has also been a keynote sponsor at LuAnn Live, a frequent guest on this podcast, and one of my past Power Talk Friday experts.
Nancy is the founding President of the Interior Design Society (IDS) Virtual Chapter and was an Executive IDS Board Member and the first recipient of the IDS Outstanding Leadership Award for her 12 years of active participation in national leadership and her local chapter in Long Island, New York.
Connect with Nancy Ganzekaufer
Check out the Profit Insiders Academy
Hop on my calendar for a Business Strategy Session!
Maximize your profitability and never be underpaid again
Protect yourself, your business, AND your client
Other Shows Mentioned:
AWDB #15 Nancy Ganzekaufer- Niche is Rich
AWDB #159 Power Talk Friday – Nancy Ganzekaufer – How To Get Confident & Clear on What You Offer
AWDB #256 Nancy Ganzekaufer- A Powerful Strategy to Attract More Clients
AWDB #389: Power Talk Friday: Nancy Ganzekaufer: The Interior Design Profit Formula
AWDB #766 Lesley Myrick: Offering Interior Design Without Procurement
AWDB #783: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders for Interior Designers
A Big Thank You to Today's Sponsor:
Today’s show was sponsored by Nancy Ganzekaufer and her program Profit Insiders Academy.
In today’s episode we’ll be touching on a topic I love, project autopsies. My guest today, Eddie Maestri, has also found these autopsies to help not only improve his overall business, but also the relationship with his team members.
Eddie Maestri started designing homes in Dallas in 2004 and officially founded Maestri Studio in 2008. Certified by the National Council of Architectural Registration Boards (NCARB), he is a registered architect in Texas, Louisiana, Oklahoma, Tennessee, and Nevada.
Eddie delivers custom architecture and interiors tailored to his client’s style and needs. Each project influenced by the grand, yet approachable architecture of his hometown, the clean lines and patterns of mid-century design, and his exposure to far away places through his love of travel.
Eddie Maestri, AIA, a native of New Orleans, Louisiana, started designing homes in Dallas in 2004 and officially founded Maestri Studio in 2008. Certified by the National Council of Architectural Registration Boards (NCARB), he is a registered architect in Texas, Louisiana, Oklahoma, Tennessee, and Nevada. Eddie holds a Bachelor of Environmental Design and a Master of Architecture from Texas A&M University in College Station, Texas, with a Health Systems & Design certificate. In addition, he spent a semester in Italy, focusing on architectural and urban studies and expanding his talents and love of freehand drawing, art, and interior design.
Eddie delivers custom architecture and interiors tailored to his client’s style and needs. Each project influenced by the grand, yet approachable architecture of his hometown, the clean lines and patterns of mid-century design, and his exposure to far away places through his love of travel. Eddie guides the firm’s team throughout the process of every project while encouraging a collaborative design studio with independent and innovative thinking.
Eddie’s work has been featured on several AIA and neighborhood home tours throughout the Dallas area and in numerous local and national publications such as DHome, Luxe Interiors + Design, Architectural Digest, The Wall Street Journal, and Domino. He prides himself on his passion for design, attention to detail, and building strong client relationships.
LuAnn University - Registration is now OPEN for the Winter 2024 semester!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
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Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
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AWDB 604 - What Would Lu Do: The All Important, Project Autopsy
How the Industry Has Changed: Actionable Tips to Adapt, Grow, and Profit - Free Webinar!
Welcome to a Well-Designed Business. You’ve probably heard about new technology developing—AI, chatGPT, the metaverse—all the things. But are you jumping on the bandwagon?
Today Leslie Carothers of Savour Partnership, a digital marketing firm for interior designers, is here to talk about how metaverse applications and AI are changing the future of the world, business in general, and our industry.
[2:30] Leslie unpacks all things metaverse and how they’re being used.
[11:20] Leslie discusses how big brands are using metaverse activations.
[46:54] Leslie and LuAnn talk about AI and its implications for designers.
[0:09] Leslie discusses the ethical implications of AI.
[10:05] Leslie shares a product design project she completed with AI assistance.
“There is nothing that will replace the soul that you bring to a project, there is nothing that will replace the execution ability that you bring to a project. There's nothing that will ever replace the problem-solving ability that you bring to a project. And there's nothing that will ever replace the therapeutic aspect, as many of you know, that you bring to a project for your clients. You are irreplaceable as designers. So you never have to worry about AI replacing, in my opinion, ever, your jobs.” -Leslie
Named by Home Furnishing News Magazine as one of the Top 40 Most Inspiring Women In Home, Ms. Carothers has a long history of innovating within the digital marketing space.
Her innovations have included: implementing the USA’s first ever furniture product development initiative in the virtual world of Second Life, implementing the USA’s first ever multi-brand influencer marketing program on behalf of her past client, Cargill’s BiOH Polyols division, and acting as co-principal in the world’s first virtual designer showhouse to include augmented reality.
Other innovations include being the first agency to offer shoppable digital magazine creation on behalf of brands within the home furnishings and interior design industry and being the first to work with a major publisher, Meredith Corporation’s Better Homes and Garden Magazine, to bring together a group of influencers with a group of journalists, during the implementation of BHG’s first Stylemakers program.
Most recently, she is the founding advisory partner and an investor in the world’s first international search engine platform, Ethos Design Collective, that allows consumers to search for vetted luxury designers to hire.
Ms. Carothers was also an early user of Facebook Groups and now runs the popular Facebook Group, #DesignWealth, for interior designers who are interested in all aspects of designing passive income into their websites.
In her spare time, she is a long time volunteer board member of the Bienenstock Furniture Library and also writes a popular lifestyle blog, Design Happy Living, where brands like Thibaut have collaborated with her to reach new consumer/designer audiences.
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Today With LuAnn Nigara:
Welcome to A Well-Designed Business. In this episode, we'll talk about how to turn your aha moments into actionable steps that will help you achieve your goals for your business and your life. You will hear some of the amazing insights from Amber De La Garza, a productivity coach who was a guide at LuAnn Live, and how she taught us to get our CRAP together.
LuAnn's Ah-Ha Moments:
“If you don’t know where you are going, you’ll wind up somewhere else.” -LuAnn
“The best version of your well designed business is only achievable through a well designed life. They are intertwined, without question.” -LuAnn
What’s new with LuAnn Nigara
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Welcome to a Well-Designed Business. If you’re a long-time listener of the show, you already know that I was a salesperson basically from birth. Selling is a part of my nature. But for most designers, that doesn’t seem to be the case.
Why is that? Why do some of us gravitate toward selling while it sends others into a panic? My guest today, Matthew Finlin, CEO of The Human Potential Academy, believes he knows—and he’s shedding light on why this happens and what designers can do to bring more assertiveness into the process and close with confidence and compassion.
[2:58] Matthew explains why creatives have a natural resistance toward sales.
[7:10] Matthew dives into personality traits and their impact on business and relationships.
[17:48] LuAnn and Matthew discuss why designers struggle to set boundaries and why they need to learn how.
[32:51] Matthew and LuAnn dive into how our personality traits impact our pricing.
[36:32] LuAnn and Matthew highlight why confidence matters in pricing and selling.
“Compassionate closing is all about recognizing that if you have a product or service that you truly believe is going to benefit this person and change their life positively.” -Matthew
“You really need one thing to be good at sales. And it's not knowledge, unfortunately. You actually just need confidence.” -Matthew
“I don't care how wealthy you are wants to overpay. That's the truth. But what I know from all the interviews I've done is that 99% of designers are going to deliver their heart and soul into the project—they just need to convey their value.” -LuAnn
Matthew Finlin is the founder and CEO of Human Potential Academy. He has been a business phenom since he started his career a decade ago. From door-to-door sales trainer to high level business in Hong Kong.
A man of many talents, he started off as an entrepreneur and after a massive spiritual awakening, he answered the call. His life mission is to bridge the gaps between the business, scientific, and spiritual communities.
Matthew's extensive experience in both business and personal development allows him to bring out the best in every individual, helping them achieve their full potential and make a difference in the world. He is dedicated to helping as many people as possible reach their fullest potential by empowering self-leadership.
He now trains and coaches his teams and clients in his philosophy: the 5 Pillars of Human Potential. It’s important to note that he started his coaching career working exclusively with women and helping them achieve any goals they desire, whether it’s business, relationships or more.
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Today on A Well-Designed Business I am joined by April Gandy, owner and Principal Designer of Allure Designs. With six successful years in the design industry and an appearance on HGTV, April could teach us a lot! But today she wanted the focus to be on what you, and your client, can expect both mentally and financially when working on a renovation project.
This is an episode that will give you simple AHA moments. Any episode where my guest wants to help with the process with our clients, is a win.
[3:28] April starts us off on the things designers should walk clients through when doing a renovation.
[14:12] April explains how designers formulate that initial investment range to their clients in the beginning without a spec book.
[19:55] What April includes in her design fee.
[33:24] Things April has learned to avoid and/or keep doing from experience.
[36:15] LuAnn and April talk about April’s “Erika Ward transferable skill,” and how valuable these skills are for designers.
[46:23] The level of detail that April and her team goes with client checklists that they follow.
[51:27] April tells us about the group coaching she does.
“Understanding what you are doing before you do it is going to help you keep your time lines and budgets in check, but also your client in check,” - April Gandy
“The more information that you give them from the start, the more you ensure them that you know what you are doing and they’ll trust you,” - April Gandy.
I'm from Chicago’s Avalon Park neighborhood on city’s south side. Growing up in the inner city provided me with a strong foundation in which failure was not an option. I vowed to overcome my circumstances and to create a better life for myself and my family. After graduating from St. Francis de Sales High School, I went on to college at Northern Illinois University and became the first in my family to graduate from a university. During this time, I joined the US Air Force Reserve in 2000 and proudly served our country for 21 years. I pledged the greatest Sorority in the world, Alpha Kappa Alpha Sorority, Inc in 2002. I later graduated with a BA in Criminology and went on to complete an MEd in Instructional Design (much different than interior design lol).
I started my design career journey in 2006. At the age of 23, I bought my first piece of property; a 700 square foot fixer–upper condominium in the west suburbs of Chicago. As an impecunious single mother, I had to think outside the box to bring my new home to life. I taught myself many things on the road to transforming my fixer–upper into a beautiful home. During this undertaking, I realized I enjoyed the process of home improvement. Throughout the years, my skills evolved and I began assisting family and friends in making their homes beautiful. After a decade of working on personal projects, I decided to make the business official and pursued an interior design career. I created Alluring Designs Chicago in 2017. I partnered with my mother, Valerie Steward, and close family friend, Jennifer Anderson, to breathe life into this business venture. Together we
have overseen multiple renovation projects and countless room makeovers. Our team dynamic is seamless and together we bring so much value to every project. Although becoming owner and Principal Designer of my interior design firm, my expansion mission includes founding a community development organization dedicated to building beautiful homes in the inner city. The vision is to make communities beautiful one home at a time. Let's get to work!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
#06: Identifying Your Transferrable Skills with Erika Ward
#278: Erika Ward – Master Business Skills 1st, Interior Design Skills 2nd.
#874: Zane and Emily Williams: Leading Clients Through the Design
Today on A Well-Designed Business I am joined by Christina Frei, owner of Innate Marketing Genius, a boutique marketing practice where she helps solo business owners own their voice, market to their strengths, and get the right clients consistently. Christina takes a holistic approach to marketing, and helps us discover how to market from our strengths by identifying our marketing archetype.
In this conversation, we dig into what it means to be a Nurturer, Adventure Guide, Door Opener, Steady Presence, and Celebrator, and how this can help you show up better in your business.
[2:38] Christina defines marketing archetypes as different ways to help other people that bring you fulfillment, then shares the 5 different archetypes.
[11:47] Christina breaks down what it means to be an adventure guide, one of LuAnn’s archetypes.
[16:39] LuAnn and Christina discuss that building self-awareness and finding our true voice takes time.
[24:46] Christina explains the celebrator archetype, also LuAnn.
[30:11] LuAnn and Christina explore the combination of her two archetypes and how she exhibits them.
[37:37] LuAnn asks Christina what we should do after we find out what our marketing archetype is.
“What I noticed is that when people operate from that deep ‘why’—that fulfilling, helping other humans kind of thing, then it's magnetic.” – Christina Frei
“The way that you [show the person that you are reaching out to that you care] is to honor who you are first, and then come from that place.” – Christina Frei
“When a celebrator steps back and really appreciates other people or their work…it just moves mountains. It just changes something and it up-levels the entire game.” – Christina Frei
“So much starts with being self-aware… If you have self-awareness, you can show up in your blog posts, in your marketing, in your consultations, and in your design” – LuAnn Nigara
“It's so lovely to just validate that every human, I would say, on the entire planet has a natural capacity to want to help other people…the desire to me is miraculous.” – Christina Frei
Christina runs a boutique marketing practice called Innate Marketing Genius, where she helps solo business owners own their voice, market to their strengths, and get the right clients consistently. Her holistic marketing approach grew out of a lonely, chaotic time, when she moved to Boston all on her own—and discovered her own way to really connect with people.
Personally, she's on a mission to live more sustainably; she is obsessed with thrift shopping and is a new convert to plant-based eating. In between, she chases her dog around with a stuffed animal snake, meditates on a pink couch, cold plunges like Wim Hof all year long, and obsesses over the perfect cup of green tea, all in a seaside town just north of Boston.
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Today With LuAnn Nigara:
Welcome to A Well-Designed Business. Today is a solo show and we'll be talking about charging. We'll go over the three common beliefs that hold us back from achieving our full potential: that our clients only want the biggest discount, that we deliver a shoppable product, and that we are competing with everyone else.
What’s new with LuAnn Nigara
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog