Today With Alex Alonso:
Welcome to A Well-Designed Business. Today I am joined with Alex Alonso of mr. alex TATE Design. Alex was recently on Bravo TV's hit design competition series, "Best Room Wins" where his "transitional" room design earned him a coveted spread in elledecor.com. What also is impressive is Alex’s knowledge that he is here to share. On multiple occasions he just knocked it out of the park for me in terms of when to turn down a client. Alex shares his ABCD approach that took him and his team months to formulate and now serves them, to be able to have their ideal clients and provide the best client experience.
Pick It Apart
[14:06] Do all of the ABCD’s of Alex’s ideal client have to check the “yes” box?
[26:39] How Alex responds when a client comes back after they were declined.
[29:58] The instances that Alex moves forward with a client if they don’t know or don’t share their budget.
LuAnn Nigara and Alex Alonso's Ah-Ha Moments
“The more honest you can be with yourself about what you can deliver, the better the client experience will be because you’ll have the confidence to speak with the client and say yes, this is or isn’t possible.” - Alex Alonso
“It’s really important as a firm to stand behind your word as a collective team.” - Alex Alonso
“There is a justification and rationalization when it comes to budget that a consumer can sink their teeth into.” - LuAnn Nigara
More About Alex Alonso:
The studio team collective is lead by design principal Alex Alonso. A maximalist at heart, after years in media and entertainment on both coasts and travels abroad he launched a studio that embraces a global perspective and celebrates the power of storytelling through spaces. Reflecting a distinct design approach that is all about the mix, the result is a bold sensibility he calls “modern victorian.”
Cuban-born Alex grew up under insanely humid Miami days. After attending Northwestern University and working in advertising in Chicago, Alex moved to Los Angeles where we worked in entertainment for many years. All along he perfected his craft in his true passion, design. His travels have taken him across five continents and function as a constant source of inspiration for his designs.
A voracious collector, Alex is drawn to anything with a story.
Alex was recently on bravo tv's hit design competition series, "best room wins" where his "transitional" room design earned him a coveted spread in elledecor.com. His room was judged by design maven and host, Genevieve Gorder, elle decor editor-in-chief, Whitney Robinson and design icon, Jonathan Adler.
Connect with Alex Alonso
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#548: Terri Taylor: Calculating Flat Fees & Budgets
#482: Cheryl Clendenon: Small Business, Think Big
#384: Sarah Magness: Practical Strategies for Talking Budgets