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A Well-Designed Business® | Interior Design Business Podcast

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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Now displaying: Page 1
Jan 25, 2022
Today with Leia Ward Welcome to a Well-Designed Business. New York-based luxury stager, Leia Ward, took her dad’s suggestion to start a staging business and ran with it. She learned the business, wore every hat, and pushed out of her comfort zone to build an amazing business. Learn how she handles her finances, where she got her business knowledge, and what she tells herself every day.

Pick it apart:

[13:46] Leia tells about her first real staging gig a luxury property

[19:16] Leia shares how she got images for her website

[23:16] LuAnn recaps Leia’s smart business choices

[26:17] Leia tells how she creates a strategic plan 

[30:06] Leia tells how she visualizes future memoring

[41:00] Leia tells how she learned the money side of the business

[49:39] Leia shares about the Profit First method she used

LuAnn and Leia Ward’s Ah-Ha moments:

There’s value in being strategic. Take time to think “how do I want to be received?” - and then you work backward from there.” - Leia Ward

 

“The number one thing is, don’t worry about what anyone else is doing.” - Leia Ward

 

“It’s the true desire connected to the gratitude and the action that makes it happen.” - LuAnn Nigara

 

“If you’re going to dream, dream big.” - Leia Ward

More about Leia Ward:

LTW Design is an award-winning staging design firm specializing in

exclusive luxury properties. Named one of the ‘Top 10 Luxury Stagers’

in the country, the firm’s expertise is limitless. With an expansive

inventory of furniture, accessories and artwork, their strategic interior

marketing approach helps to sell homes swiftly and at top market

Value. Founder & Principal Leia T. Ward is a one-of-a kind uniquely qualified

leader in the real estate staging industry. Professionally trained and

using the most innovative marketing techniques, Leia & her team have

staged the most exclusive homes in the Northeast ranging from $1M-

$20M, including the residence of Bruce Willis + Emma Hemming.

Known for her attention to detail and forever inspired by her world

travels, Leia has remarkable talent for blending textures, natural light

and clean lines in every project. The LTW brand has a signature style

of casual sophistication, creating calm and beautifully balanced

spaces.

Clients today benefit from her exceptional communication, project

management and problem solving skills mastered during her 10 years

working in the television and magazine industries in New York City.

She has developed a unique ability to understand her client’s needs

— which has been a key part of LTW Design’s success.

Her trademark aesthetic of clean lines, bold neutrals and layered

textures has been featured in magazines and websites including

House Beautiful, Town & Country, CTC&G, New England Living,

PureWow, Serendipity, Access Hollywood and more.

Connect with Leia Ward:

Website 

Instagram 

Facebook 

Pinterest

What’s new with LuAnn Nigara

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Mydoma Studio, a software that helps you get paid faster, save time on admin work and manage your projects more efficiently. Go to mydomastudio.com/awelldesignedbusiness to learn more.

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