Today, we have Kate O'Hara back on the show. Kate handles the marketing for Martha O'Hara Interiors and she has managed to grow their Facebook Page to two hundred thousand followers- enough to almost make LuAnn's brain explode! A lot of Designers have Facebook Pages, so Kate has graciously agreed to come back on the show, to help you to figure out and understand how you can try to duplicate what she has managed to do for her Design Firm. Listen in as Kate gives you some really actionable ways to do this.
- It really makes sense to go back and look at how you have things set up on your Facebook Page because every few months, something on Facebook is changing and you don't always know what that is and what you can do that's new. It's important to often check how you're set up and to update your page and your profile, as time passes.
- Firstly, you need to think about the Facebook platform itself and what you want it to do for you. It can really be so many different things to different businesses.
- You need to be creating consistent posts that you know your viewers can rely on, that they will The posts need to be relevant to the people who are following you.
- There is a lot of success to be found in the more subtle nuances of social media- Facebook in particular. For example, are you trying to attract new clients, or are you wanting to build and interact with your community?
- Putting thought to who you want to reach out to, may change the type of post that you're going to put together.
- Kate explains how you're going to set up your Facebook Page: 1) Go back and look at how you've set up your business page (this must be separate from your personal page). 2) You may want to adjust your custom URL. 3) Fill in your 'about' page. All that info really is important. 4) Make your page really visually appealing- the cover photo is a huge opportunity for businesses.
- A Call To Action can even be a contact button.
- Take the time to fix things that look unprofessional- otherwise, you will appear
- The posts that you're creating are really important! You need to share your work in ways that are meaningful to the people that you're talking to. They need to be fun and engaging.
- Ways that you can add that extra layer of fun, or usefulness of the images that you're posting.
- You will serve yourself best by being as mutually promotional with other firms, as you can be.
- A little Facebook secret- when you're looking at your news feed, you see both what is recent and what is popular. Likes, shares, and comments are really important! Think quality over quantity.
- Facebook really gives you great and direct feedback. Go and look at your analytics and adjust your course, if necessary.
- Pay attention to what people are saying in their comments. Respond, or even edit things, if necessary.
- You are ultimately in control of the tone that you're willing to accept on your page.
- Schedule out your posts in batches, to remain consistent and save yourself time.
- Consistency really is key with your posting.