Cheryl Luckett is the principal of Dwell by Cheryl, her interior design company. She has two areas of expertise that I’m interested in sharing with you today. She has taken her side hustle into a full-time profession, leaving the security of her corporate job. She actively engages in the business mentor/mentee relationship. Loyal listeners might remember a few weeks back, in Episode 267, with Rasheeda Gray of Gray Space Interiors. She described then how her mentor has helped her through the challenges of having a corporate job while working hard on the side in interior design. Cheryl is that mentor that Rasheeda spoke about.
Southern Home describes Dwell by Cheryl as “opulence in reach, with vintage treasures and ingenious restyles.” Cheryl believes her clients should dwell in a home they love. She describes her design as “sophisticated but approachable.” She launched in 2012 and continues to grow, with clients raving about her ability to transform a space on a realistic budget. It’s also her professionalism and attention to detail that earns her high praise. She shares with us about her 15-year career at a Fortune 500 company, along with her beginnings as a registered dietician and human resources professional. It was here that she developed her service skills and business acumen. I’ll remind you of Episode 6, where Erika Ward told us to “make sure that you think about and utilize your transferable skills when you open your interior design firm.” Cheryl will tell us how she has accomplished that.
Cheryl’s work has been published in Charlotte Home and Garden, Southern Home, The Charlotte Observer, Queen City Exclusive, and Hoffman Media’s Southern Spaces, to name just a few. She is a five-time recipient of Best of Houzz Award for Design and Customer Satisfaction, and in 2015, she was named one of the 15 best designers in Charlotte by Build Direct. Cheryl also believes in giving back, and she has partnered locally with agencies such as Goodwill of the Southern Piedmont and Metrolina Habitat Restores to promote non-profit retailers and their missions. Join me for this conversation with Cheryl!
What you’ll hear in the episode:
Curated Kravet (Use code “ck podcast” for 10% off your first order!)Her website and social:
Today we are very happy to have Warren Pearl, the president of Lefroy Brooks, as our guest on the show. If you are a regular listener you may already know that Mr. Pearl has invited us to celebrate our second year birthday of the podcast on 21st of February, at his New York City showroom! Listen in today to get the details.
Lefroy Brooks has been in business for the last twenty-five years and they have showrooms in Los Angeles, New York, and Chicago. They are known as the Rolls Royce of bathroom and plumbing fixtures and on the show today you will hear how and why they got this name. Lefroy Brooks create plumbing fixtures who's design would compliment any decor, from any era, from early 20th century all the way to the end. Cooper and Graham take it from there, with their elegant and forward-thinking designs for the 21st century. In addition to having a really outstanding line of plumbing fixtures which are renown for their superior quality, Lefroy Brooks are a company who really believe in and support interior designers with their education and customer service. Listen in today to find out what Mr. Pearl has to share with you.
Go to My Doma Studio to find out about your special offer, as a listener of the podcast.
Link to RSVP for Birthday Party:
We have some really happy news today! We have Fred Berns back on the show! Since the beginning of this podcast he has appeared on episodes #22, #48, #96, #174 and #226 and if you are a new listener, Fred is one of our favorite returning guests because his advice is really so actionable. Today Fred will be talking to us about the seven habits of highly effective luxury interior designers. Listen in now to find out more!
Fred is the only interior design business coach and speaker who creates personal bios and other promo materials for design professionals worldwide. He has more than twenty-five years of experience training design professionals, from Dallas to Dubai. He helps to create their online profiles, their websites, their social media copy, blogs, and marketing forums. In addition, he also offers a wide range of coaching services which include his High-Performance Coaching Program, his Bio Briefing, and his Website Once Over. Listen in to find out what he has to share with you on the show today.
For Fred's Website Once Over go to Website Onceover
For Fred's Bio Briefing go to Bio Briefing
Today we have Jason Oliver Nixon, one of the dynamic partners of Madcap Cottage, with us on the show. LuAnn has really been looking forward to this interview because she and Jason Oliver are both going to be at the IWCE (International Window Coverings Expo) Conference in Tampa Florida in March, where Jason and his partner John Loecke are going be giving a keynote address. On the show today Jason will be talking about the IWCE and also about his business, Madcap Cottage, so listen in to find out more.
There are so many parts of Madcap Cottage that have intrigued LuAnn and she really admires that way that Jason Oliver and John stand so firmly in the space of their design aesthetic. These Madcap gents are well known for their whimsical use of color and pattern, really bringing their client's story-lines to life and their out-of-the-box website really says it all! Listen in today to find out about Madcap Cottage's really unusual and fascinating approach to interior design.
Jason Oliver and John will be giving their keynote address at 8 am on 27th March the IWCE.
Big news! We are nearing February and the 2nd birthday for the podcast! Our 300th episode is coming on February 21; there’s a BIG party in NYC---and you’re invited! Listen to today’s show for details!
Today’s guest is Sandra Espinet, a luxury interior designer and the principal of SE Designs, based in Los Cabos, Mexico. Sandra is warm, genuine, intelligent, and a very smart businesswoman. She knows the nuances of catering to the luxury design market, and how it carries its own code and way of doing things. As a lifelong traveler, she embraces the concepts of relaxed luxury and casual international style in her designs.
Her experience and extensive travel have given her a unique perspective on her design style. Her work has been published in several international publications, and she has received numerous awards and distinctions, in addition to appearing on several HGTV shows and radio shows. Her first book is The Well-Traveled Home and her newest book is Barefoot Luxury: Mexican Resort Living, due for release in a few weeks.
What you’ll hear in this episode:
Website: Sandra Espinet
Find Sandra’s monthly blog: 7 Things I Cannot Live Without
Welcome to today's episode of Power Talk Friday. We are really very happy to introduce Jeff Bullas, an expert social media marketing blogger, strategist and speaker from Sydney Australia, as our guest for today's show. LuAnn has been a great fan of his work for years and she has also been on his email list and following him for a really long time. Despite all the conversations that we've had on the show about blogging, there are still some things about it that continue to plague us, as designers. So today Jeff will be talking about why blogging really works and he will also be sharing some of his expertise about ways to get your audience to find you on social media and how to write killer headlines. Listen in to find out more!
Jeff is the author of the book Blogging The Smart Way- How To Create And Market A Killer Blog With Social Media. He is listed in Forbes as one of the Top Twenty Influencers of CMO's in 2017, he has been ranked by Apollo Research as the Top Twenty Influencers of Digital Marketing in the USA and he is also number one in Global Digital Marketing Influencer 2016. He has been named as one of the Top 100 Social Media Influencers in 2015 and he was featured in Inc.Com as one of the twenty digital marketing experts to follow on Twitter. Forbes ranked Jeff as number eight on The World's Top 40 Social Marketing Talent, and he gets over four million visitors to his site each year, so listen in to find out what Jeff has to share with you today about blogging and getting yourself known on social media.
Connect with Jeff:
Blogger at JeffBullas.com - more than 4 million people visit every year
Author of the Amazon Best Seller - "Blogging the Smart Way - How to Create and Market a Killer Blog with Social Media"
Forbes "Top 50 Social Media Power Influencers - 2014" - Ranked #8
Follow me on Twitter and join the community of more than 320,000 of your peers
Welcome to today's show! Today we have another show featuring a husband and wife team and we're really excited to have Morgan and Ryan Motsinger, the owners of Lot 35 Homes as our guests. Ryan is a contractor and Morgan is a designer and until recently they each used to do their individual jobs. During the summer of 2017 however, they combined their skills and opened a business together and now they have a really cool thing going on! Listen in today as we take apart the way that Morgan and Ryan work together as a husband and wife team.
Lot 35 Homes is a full-service residential construction and interior design company, specializing in creating spaces that are relaxing, comfortable, functional and also beautiful. Ryan and Morgan really love their local community in Tillamook, on the Oregon coast and so they align their business values as closely as possible with those of their community. Listen in now to find out more about the really awesome way that they go about their business.
Morgan and Ryan's website: Lot 35 Homes
Go to Curated Kravet, select the items that you want and use the code CK Podcast at the checkout to get 10% off your entire first order.
Welcome to today's show. Our guest for today is Caitlyn Waite, an interior designer from Mobile Alabama. Caitlyn has been chosen to head up the very first affiliate chapter of Savvy Giving By Design, a really wonderful organization started by Susan Wintersteen (#164) with a mission to provide comfort, healing, and support to families with a child facing a medical crisis. This is done by transforming the interior space of the bedrooms of the child and their siblings, at no cost to the family. Listen in to find out more.
Also, through her interior design business, Caitlyn has developed a relationship with a builder and she already has twelve confirmed projects lined up with him for 2018. Today she talks in detail about how this relationship came about and also about the kind of things that you, as designers, really need to know if you would like to duplicate in your design firm what Caitlyn has done in hers. Listen in today to find out more about Caitlyn's approach to cultivating valuable relationships with builders in order to create a really successful design form.
If you would like to donate towards the awesome Savvy Giving By Design project, you can go to their donate page on Savvy Giving By Design.org
Go to My Doma Studio to sign up for a 30 Day Free Trial with My Doma Studio. Upon signing up for the trial, you will receive 20% off your subscription, as a listener of the podcast.
Welcome to today's Power Talk Friday. We are really happy to introduce you to today's guest, Madeleine Macrae. Madeleine and LuAnn are going to be co-presenters at the International Window Coverings Expo in Tampa Florida this March. Listen in today to find out more about Madeleine, why she's here on the show and why she's been invited to present at the Window Coverings Expo.
Madeleine is the highly motivated CEO, founder and chief innovator for M MacRae, a national learning, coaching and consulting firm which focuses on the development and growth of pros and companies in the home professionals industry. More than thirteen years ago Madeleine developed a time-tested process and also a language for bridging the gap between the needs and expectations of the corporate world and the needs and expectations of their greatest asset- the pros out in the field. In Madeleine's bio she says that she is connected and responsive, she has a three hundred and sixty-degree view and understanding of objectives, goals, and stakes and that she derives her energy from educating, inspiring and leading her clients. Listen in today, to find out what Madeleine has to share with you about creating really effective and manageable goals, both for your business and for yourself personally.
To find out more information about the International Window Coverings Expo, go to: IWCE Vision
To get access to some of Madeleine's goals training absolutely free go to: Fast Track Sales Systems
Today's guest is Blanche Garcia, a certified interior designer with more than eighteen years of experience in commercial and residential design. Blanche is one of the principal designers featured in the Travel Channel reality series Hotel Impossible and she was also a contestant in season six of HGTV Design Star. Blanche owns a design business and she also does a lot of speaking at design industry events, where she shares her proven methods for 'surviving' her interior design business. On the show today she will be discussing how she runs the business side of things, so listen in to find out more.
Blanche is the owner of B. Garcia Designs which is based in Montclair New Jersey. She is a member of the American Society of Interior Designers (ASID) and she's also a 'Green Design' LEED Accredited Professional through the United States Green Building Commission. Listen in today as Blanche discusses her really focused approach to running a successful design business.
Her website: B Garcia Designs
Her Book Link: Empowered Design
Instagram Link: Instagram
Twitter Link: Twitter
Facebook Link: Facebook
Photo Credit: Ciara Perrone
We have Anita Dawson with us on the show today. She is the president and owner of the Dawson Design Group, a full-service interior design firm based in San Diego Southern California. DDG specializes in all things modern, and since 2007 they have completed more than a hundred projects in Southern California, Chicago, and Atlanta. They have been awarded The Design Impact Award and Design Excellence Award by the American Society of Interior Designers; multiple Home of the Year awards from San Diego Home/Garden Lifestyles and also an Award of Excellence- Architectural Rehabilitation award from the City of San Diego Historical Resources Board. Anita has a really unique and interesting story to tell, so listen in today, to find out what she has to share with you.
Anita founded Dawson Design Group to fulfill her true calling in a creative and hands-on environment after her previous successful careers in the performing and visual arts. Anita's clients gravitate towards the relaxed style and clean-lined approach that she has perfected in her design over the last decade. She and her team at DDG provide homeowners with sophisticated and interesting spaces which are unique to each client. Anita has been featured in HGTV's Professional Network and she is a Houzz.com influencer and a member of Design Trust Ltd, which is an exclusive group of leading interior designers across the country. Listen in today as Anita shares some actionable ways for you to make yourself really valuable as a member of a full-service design team.
Things I learned from Anita Dawson:
The guest for today's Power Talk Friday is Adam Urbanski, aka The Millionaire Marketing Mentor and he's a real headliner in Online Marketing and Podcast circles! There are so many ways that Adam could really help and influence all LuAnn's Designer friends to get that extra 'something' to tweak their businesses, so today, she's decided to go with Adam's Dream Business Design Process. Listen in to find out how this process helps Designers to identify what they want to sell the most and also how to sell to the most clients.
Adam, who has been in business for seventeen years now, is really the 'go-to guy' for Coaches, Consultants and other Service Professionals who want to attract more clients, convert more high-value sales, build an authority brand, or grow a Lifestyle Business that has more impact and generates more income. Adam's clients have often doubled, tripled and even ten times-ed their businesses, some of them in as little as ninety days! All of this and Adam started out with only $194 and limited English and he still managed to turn his first business into a seven-figure business in less than ten years! LuAnn knows that she's in the presence of a true expert with Adam, so she's very grateful that he's on the show today! Listen in now, as Adam shares some really hot tips with you, to help you to become a way better business strategist!
Today, Adam talks to LuAnn about:
Adam Urbanski is also on Facebook
My guest for today’s amazing show is Candy Scott, the Principal of MOOD Design + Build, based in Chicago. She gives practical advice on launching, growing, and sustaining an interior design business. Candy has 15 years’ experience in both commercial and residential design. She graduated from Meredith College in Raleigh, NC, with a BS in Interior Design. You’ll hear her describe how her early experience working with a large developer and with large corporate clients, outfitting high-rise condominiums, lobbies, model homes, and showrooms all contributed to some of the principles and lessons she brings to her own business. She founded MOOD Design + Build in 2014, and continues to work with residential clients and small business owners with their homes, offices, and small-scale commercial interiors.
Candy’s website and blog:
On today’s show, we have the lovely Erika Ward! Erika started out as an accountant for a design, build company. While still working in corporate settings she started her own firm called “Erika Ward Interiors”. She used her background in financing and her creative side to grow her business and has since then built her business to the greatness that it is now. Erika not only works with individual clients but also works close with retail brands like Home Depot!